M.O
M.O (often capitalised as M.O) are an English R&B and pop girl group formed in London in 2012. The group originally consisted of Annie Ashcroft, Frankee Connolly, and Nadine Samuels. Connolly departed in 2017 and was replaced by Chanal Benjilali, before Samuels left in 2020, leaving Ashcroft and Benjilali as the current duo.[1][2] Known for their 1990s-inspired sound, M.O gained prominence with singles such as "Precious" (2014) and their biggest hit "Who Do You Think Of?" (2016), which peaked at number 18 on the UK Singles Chart.[3] They have released extended plays including M.O Music (2015) and MO: Down for It (2024), and went on hiatus in 2021 but have continued occasional releases as of 2025.[4]Early history
Member origins
Annie Ashcroft and Nadine Samuels were both members of the short-lived girl group Duchess prior to the formation of M.O.[5][6] Frankee Connolly gained early professional experience as one half of the pop duo Mini Viva, which achieved moderate success with their 2009 single "Left My Heart in Tokyo" before disbanding in 2010.[6] These individual paths, marked by involvement in prior acts, collectively influenced their decision to unite in M.O. as a response to the disbandment of their earlier projects.[5]Group formation
M.O was formed in London in 2012 by its original members Frankee Connolly, Annie Ashcroft, and Nadine Samuels, who had previously been part of the disbanded girl groups Mini Viva (Connolly) and Duchess (Ashcroft and Samuels). The trio assembled independently, leveraging their prior experiences in the pop and R&B scenes to create a new act focused on blending '90s influences with contemporary sounds. This self-initiated formation allowed them to quickly transition from solo pursuits or short-lived projects into a cohesive unit, marking a fresh start after the dissolution of their earlier ensembles.[7] The group's name, M.O, is derived from the Latin phrase "modus operandi," meaning "method of operating," symbolizing their distinctive and bold approach to music production and performance. During initial rehearsals, the members honed their chemistry, experimenting with vocal harmonies and dance routines that emphasized their energetic, unapologetic style. These early sessions were crucial for establishing a shared vision, as the women drew on their individual backgrounds—ranging from electro-pop in Mini Viva to R&B-tinged tracks in Duchess—to forge a unified identity.[8] M.O's first public outing arrived in 2012 with a remix of Brandy and Monica's "The Boy Is Mine," performed for the online platform SB.TV, which showcased their fresh take on classic R&B and attracted early industry buzz. This appearance highlighted their potential to revive '90s girl group vibes while incorporating modern elements, setting the stage for further development. Although unsigned at the time, the remix demonstrated their raw talent and helped build momentum through grassroots exposure on digital channels. In their nascent phase, M.O navigated challenges typical of emerging acts, including forging interpersonal bonds across diverse prior experiences and managing the logistical demands of group collaboration without immediate label support. These hurdles fostered resilience, as the members balanced creative pursuits with the realities of building a sustainable career from the ground up.Career
Debut and early releases (2012–2014)
M.O entered the music scene in 2014 with their debut single "For a Minute," released on April 13 via independent label Operator Records. Co-written by Jess Glynne and produced by Loadstar and Bless Beats, the track blended R&B vocals with electronic elements, earning praise for its retro charm and radio-friendly appeal. It debuted at number 6 on the UK Indie Singles Chart, marking a modest entry that garnered attention from urban music outlets.[9] Following the release, M.O built momentum with live performances, including a slot at the Wireless Festival on July 5, where they took the Boombox Stage from 2:30 to 2:50 p.m., showcasing their energetic stage presence to festival crowds. They also served as the main support act for Little Mix's Salute Tour, which ran from May 16 to June 9 across UK arenas, exposing the group to larger audiences and solidifying their position in the R&B circuit. These opportunities highlighted their harmonious vocals and dance routines, contributing to early fan engagement despite limited chart success.[10][11] In August 2014, M.O followed up with "Dance on My Own," a garage-influenced R&B track that fused upbeat basslines with empowering lyrics, positioning it as a summer anthem. Released on August 17, the single peaked at number 49 on the UK Singles Chart and number 4 on the UK Indie Singles Chart, becoming their first top 50 entry and demonstrating growing commercial traction. Media coverage from sites like Record of the Day lauded it as a "perfect sunshine smash" with massive radio potential, reflecting the group's evolving sound rooted in 1990s influences. Operator Records' backing during this period provided crucial promotional support, fostering buzz in the UK urban music scene without major label intervention yet.[12]Rise to fame (2015–2017)
In 2015, M.O built on their early releases with the single "Preach," co-written by Joel Compass and produced by Starsmith, which showcased their evolving R&B sound and garnered initial radio attention in the UK.[13] The track, released on April 24, 2015, marked a step toward broader recognition, peaking at number 51 on the UK Singles Chart and helping to solidify their presence in the urban music scene.[3] The group's breakthrough came in 2016 with the release of their single "Who Do You Think Of?" on May 20, which became their first top 20 hit, reaching number 18 on the UK Singles Chart and spending 18 weeks in the top 100.[14] The song, produced by Fred Gibson and Fritz Nijman, was certified Platinum by the British Phonographic Industry (BPI) on November 19, 2021, for sales and streams exceeding 600,000 units.[15] This success propelled the accompanying EP Who Do You Think Of?, released on August 2, 2016, via Polydor Records, featuring additional tracks that highlighted their '90s-inspired harmonies and contemporary production.[16] Amid this momentum, M.O signed a major U.S. deal with Interscope Records in July 2016, enabling international promotion including U.S. market exposure through their label partnership.[17] The group performed at prominent festivals such as Wireless Festival in July 2016, amplifying their live presence and fanbase.[18] Media support intensified with live sessions on BBC Radio 1, including an in-studio appearance on July 24, 2016, and a nomination for Best Song at the 2016 MOBO Awards for "Who Do You Think Of?".[19][20] These milestones positioned M.O at the peak of their commercial visibility during this period.Line-up changes and final projects (2018–2020)
In 2018, following Frankee Connolly's departure from M.O. in June 2017 for personal reasons, the group operated as a trio consisting of Annie Ashcroft, Nadine Samuels, and new member Chanal Benjilali, who had previously auditioned for The X Factor.[1] This lineup shift allowed the group to refocus on new material, culminating in the release of their single "Bad Vibe" on January 25, 2018, featuring Lotto Boyzz and Mr Eazi.[21] Produced under Operator Records, the track blended R&B with Afrobeats influences and achieved commercial success, peaking at number 18 on the UK Singles Chart, spending 31 weeks in the Top 100, and certified Platinum by the BPI on August 29, 2025, for sales and streams exceeding 600,000 units.[22] The trio's momentum carried into 2020 with the release of their third extended play, Modus Operandi, on June 26, 2020, via Universal Music Operations Limited. The seven-track EP included "Bad Vibe" alongside new collaborations such as "Going Out of My Way" with Mr Eazi and "Choose Sides" with AJ Tracey, showcasing the group's evolution toward more genre-fusing pop-R&B sounds. However, the project's promotion was hampered by the ongoing COVID-19 pandemic, which broadly disrupted live performances, tours, and in-person marketing efforts across the music industry during that period. Later that year, in October 2020, Nadine Samuels announced her departure from M.O., reducing the group to a duo of Ashcroft and Benjilali.) This change marked the end of the trio era and contributed to a period of declining activity, though the remaining members expressed intent to continue creating music.Hiatus and current status (2021–present)
Following the release of their final group single "Going Out of My Way" in March 2020, M.O entered an indefinite hiatus, with no new material issued since.[23] The COVID-19 pandemic significantly disrupted the music industry in 2020, limiting promotional opportunities for artists like M.O through canceled tours, live events, and in-person media appearances, which contributed to the group's shift toward individual endeavors. As of November 2025, M.O remains effectively inactive, with no official disbandment announced and occasional fan speculation about a potential revival circulating online, though no concrete plans have materialized.[3] Over their career, M.O achieved moderate commercial success in the UK, charting four singles in the Top 75 and influencing subsequent R&B-infused girl groups by blending 1990s nostalgia with contemporary pop.[3][24]Musical style and influences
1990s R&B roots
M.O's musical foundation is deeply rooted in the 1990s R&B era, drawing heavily from influential acts that emphasized bold, empowering expressions of female identity. The group has cited TLC as a key inspiration, admiring their fusion of sassy vocals with lyrics that promote self-empowerment and resilience. Similarly, Aaliyah's smooth, innovative R&B style influenced M.O's approach to blending sensuality with strength, helping shape their vocal harmonies and thematic focus on independence. These roots informed M.O's aim to revive "vintage girl group sounds" from the 1990s, infusing modern tracks with nostalgic elements like emotional self-love anthems reminiscent of TLC's "Unpretty."[5][25] Early releases exemplified this incorporation of 1990s R&B influences with contemporary UK genres, creating a distinctive fusion. Their 2014 single "Dance on My Own," which sampled Sweet Female Attitude's 1999 UK garage classic "Flowers," merged R&B's soulful melodies and pop accessibility with garage's rhythmic energy, peaking at number 49 on the UK Singles Chart. This track highlighted M.O's sassy delivery and empowering narrative of moving forward solo, echoing the independence themes prevalent in 1990s R&B while adding a gritty, dancefloor-ready edge. The group's members have described growing up immersed in 90s R&B, listening to TLC and Aaliyah, which instilled a commitment to strong, supportive sisterhood in their music.[5][26][27][28] M.O's statements underscore how these "old school" influences guided their exploration of friendship and autonomy, positioning the trio as "three strong girls" who prioritize mutual support amid industry challenges. By channeling the era's themes of camaraderie and self-reliance—seen in acts like TLC's group dynamics—they crafted lyrics celebrating unbreakable bonds and personal empowerment, setting their sound apart with a nostalgic yet forward-looking vibe. This approach not only honored 1990s pioneers but also distinguished M.O in the contemporary landscape, evoking a grittier nostalgia compared to polished pop contemporaries.[28][5]Production techniques and evolution
M.O.'s production techniques initially drew heavily from UK garage influences, characterized by robust drum patterns and energetic beats designed to evoke dancefloor energy. Their 2013 single "Hot," produced by veteran garage producer K-Gee alongside Hostage, exemplifies this approach with its strong drum beat and layered rhythmic elements that create an infectious, hook-driven structure. These early collaborations emphasized building tracks around pulsating basslines and vocal harmonies to craft anthemic, party-oriented sounds rooted in the group's urban music obsessions.[29] As M.O. progressed into the mid-2010s, their sound evolved toward a more refined pop-R&B aesthetic, incorporating polished production that blended electronic elements with smoother, radio-friendly arrangements. This shift is evident in their 2016 extended play Who Do You Think Of?, where producer Fred again.. (Fred Gibson) crafted layered beats and memorable hooks for the title track, enhancing its emotional depth through subtle builds and vocal layering without overpowering the core R&B melody. Between 2016 and 2018, their releases further demonstrated this maturation by integrating elements from their earlier garage origins into a contemporary pop framework, allowing the group to bridge their roots with broader commercial appeal.[30][5] Central to M.O.'s production evolution has been the active involvement of the members in songwriting, which ensures relatable narratives and anthemic choruses that resonate with listeners' personal experiences. The group typically begins sessions by selecting instrumental tracks from producers, then collaboratively developing melodies and concepts drawn from shared life moments, as described by member Nadine Samuels. This hands-on approach fosters hooks that are both emotionally direct and universally appealing, contributing to the cohesive, authentic feel of their music across stylistic changes.[31] Technical aspects of M.O.'s recordings highlight a commitment to vocal clarity and dynamic texture, often featuring acoustic renditions to underscore live instrumentation influences. For instance, the acoustic version of "Who Do You Think Of?" strips back electronic layers to emphasize raw harmonies and guitar accompaniment, revealing the group's roots in organic R&B performance styles. Such choices maintain a balance between studio polish and live-band energy, evolving from the beat-heavy garage of their debut era to more versatile, instrumentation-driven arrangements in later works. Following their hiatus in 2020 and disbandment in 2022, no further group productions have been released as of 2025.[16][32]Members
Current members
Annie Ashcroft and Chanal Benjilali are the current members of M.O., having continued as a duo following the departures of previous members.[33] Annie Ashcroft (born November 9, 1996; age 29 as of 2025) serves as the lead vocalist for the group. Born in England, post-hiatus, Ashcroft has pursued fitness coaching and personal training, as evidenced by her social media activity promoting sessions at facilities in Sheffield.[34][35] Chanal Benjilali (born June 22, 1999; age 26 as of 2025) is recognized for her roles as main dancer and rapper within M.O. Born in England, she contributed vocals to key tracks like "Bad Vibe" (2018), a collaboration with Lotto Boyzz and Mr Eazi that highlighted the group's R&B style. In recent years, Benjilali has appeared in fashion contexts, including being spotted in branded apparel in 2025.[36][37] As of 2025, both members maintain active social media presences, with Ashcroft at over 22,000 Instagram followers and Benjilali at around 39,000, occasionally sharing personal updates but no confirmed joint group appearances since the hiatus began around 2021.[35][38]Former members
Frankee Connolly (born October 23, 1989; age 36 as of 2025) served as a founding member and lead vocalist for M.O from 2012 until her departure in June 2017, contributing harmonies and co-writing efforts that shaped the group's early R&B-pop sound. Her vocal style helped drive the success of tracks like "Who Do You Think Of?" (2016), where she added distinctive ad-libs that enhanced the song's energetic dynamic and contributed to its peak position of number 18 on the UK Singles Chart.[39][3] Connolly's exit for personal reasons marked a significant line-up change in 2017, altering the group's performance energy and prompting a shift in creative direction.[1] Nadine Samuels (born March 29, 1991; age 34 as of 2025), also a founding member, provided background vocals and songwriting input for M.O from 2012 to her exit in October 2020, supporting the group's harmony-driven tracks and maintaining cohesion during their rise to fame. Her contributions, including co-writing "Who Do You Think Of?", bolstered the trio's vocal interplay and impact on live shows and recordings in the mid-2010s. In November 2018, Samuels was sentenced to eight months in prison after pleading guilty to causing death by careless driving in a road incident that killed a cyclist.[39][40] Samuels' departure in 2020 further reshaped the group's dynamic as it entered a hiatus period. Post-M.O, she pursued a solo career under the moniker NADINE, releasing her debut EP HERSTORY in November 2023, which explores themes of womanhood through soul-infused tracks like "Blessed" and "Silver Lining."[41][42]Discography
Extended plays
M.O's extended plays represent pivotal releases in the group's discography, showcasing their evolution from youthful R&B experimentation to more mature, independent productions. These EPs were primarily distributed in digital formats, with limited vinyl editions for select releases, emphasizing accessibility in the streaming era. The debut EP, Good Friends, released in February 2016, comprises four tracks that introduced the group's signature blend of contemporary R&B and pop sensibilities.[43] The tracklist includes "Good Friends," "Love the Most" (featuring Yungen), "You Don't Know Me Like That," and "No Foolish Love." The EP gained modest traction, bolstered by the promotional single "Dance on My Own," which highlighted M.O's energetic vocal harmonies and dance-oriented production. This release established the group's early modus operandi of collaborative features and streetwise lyrics, laying the foundation for their rising profile. In 2016, M.O followed with Who Do You Think Of?, a four-track EP released on July 22, which marked a commercial breakthrough.[44] The EP features "Who Do You Think Of?," "Too Good," "Man Enuff," and "Who Do You Think Of? (Acoustic)." It was driven by the titular lead single's success, which sold over 200,000 units and earned a silver certification from the British Phonographic Industry.[14][45] The EP's cohesive themes of romance and empowerment, paired with polished production, demonstrated M.O's growing confidence, with the hit single serving as a key promotional tie-in that elevated their visibility in the UK music scene. The group's third and most recent EP, Modus Operandi, arrived independently on June 26, 2020, consisting of six tracks that reflect a matured sound amid lineup changes and hiatus.[46] Tracks include "Going Out of My Way" (featuring Mr Eazi), "Bad Vibe" (featuring Lotto Boyzz and Mr Eazi), "Choose Sides" (featuring AJ Tracey), "Who Do You Think Of?," "Wondering" (featuring Chip), and "Ex at the Party." Despite low chart performance due to its independent status, the EP received critical praise for its introspective lyrics and genre-blending maturity, signaling a shift toward artistic autonomy.[47]Singles as lead artists
M.O's debut single, "For a Minute", was released on 13 April 2014 through Operator Records. Penned by Jess Glynne, the track marked the group's introduction to the music scene with its upbeat R&B sound, but it achieved modest commercial success, peaking at number 103 on the UK Singles Chart. The follow-up, "Dance on My Own", arrived on 22 August 2014, also via Operator Records, incorporating UK garage influences and sampling elements from classic tracks. It performed better, entering the UK Singles Chart at number 49 and spending one week in the Top 100, bolstered by strong digital sales and initial radio support from urban stations.[48][49] "Preach" was released in 2015, peaking at number 51 on the UK Singles Chart. In 2016, under Polydor Records, M.O released "Who Do You Think Of?" on 20 May, a dance-pop track with tropical house elements co-written by the group members. The single climbed to number 18 on the UK Singles Chart, maintaining a 18-week trajectory driven by playlisting on platforms like Spotify and airplay on BBC Radio 1, where it received over 100 spins in its peak week. Certified Silver by the BPI for 200,000 units, the song's music video, directed by Charlotte Rutherford, emphasized empowering themes of self-reflection in relationships, featuring the trio in vibrant, confident choreography. By October 2025, it had amassed over 51 million Spotify streams.[14][50][45] "Not in Love", featuring Kent Jones, was released later in 2016, peaking at number 42 on the UK Singles Chart. "Bad Vibe", featuring Lotto Boyzz and Mr Eazi, followed on 25 January 2018 through Polydor and Operator Records. This collaborative R&B-rap fusion peaked at number 18 on the UK Singles Chart, enjoying a prolonged 31-week run fueled by viral social media challenges and extensive airplay on stations like Capital XTRA, exceeding 150 plays during its top 20 stint. The music video highlighted positive energy and rejection of negativity, with colorful party scenes and group performances underscoring the track's uplifting vibe. It contributed to M.O's lead singles surpassing 100 million combined Spotify streams by 2025.[21][51][52] "Wondering", featuring Chip, was released in 2019, peaking at number 91 on the UK Singles Chart. "Choose Sides", featuring AJ Tracey, was released in 2019. "Ex at the Party" was released in 2020. "Going Out of My Way", featuring Mr Eazi, was released in 2020.| Single | Release Date | Label | UK Peak | Weeks on Chart | Certification | Spotify Streams (as of Oct 2025) |
|---|---|---|---|---|---|---|
| "For a Minute" | 13 April 2014 | Operator Records | 103 | 1 | None | 72,416,908 |
| "Dance on My Own" | 22 August 2014 | Operator Records | 49 | 1 | None | 51,600,568 |
| "Preach" | 2015 | Operator Records | 51 | Unknown | None | Unknown |
| "Who Do You Think Of?" | 20 May 2016 | Polydor | 18 | 18 | Silver (BPI) | 51,711,612 |
| "Not in Love" (feat. Kent Jones) | 2016 | Polydor | 42 | Unknown | None | 5,438,443 |
| "Bad Vibe" (feat. Lotto Boyzz & Mr Eazi) | 25 January 2018 | Polydor/Operator | 18 | 31 | None | 126,800,000 |
| "Wondering" (feat. Chip) | 2019 | Independent | 91 | Unknown | None | Unknown |
| "Choose Sides" (feat. AJ Tracey) | 2019 | Independent | — | — | None | Unknown |
| "Ex at the Party" | 2020 | Independent | — | — | None | Unknown |
| "Going Out of My Way" (feat. Mr Eazi) | 2020 | Independent | — | — | None | Unknown |
Singles as featured artists
M.O have appeared on several tracks as featured artists. In 2018, they featured on the remix of Ramz's "Family Tree", which peaked at number 35 on the UK Singles Chart. Other appearances include "Pon Me" by Abra Cadabra featuring Sneakbo and M.O, "Feelings (Wifey)" by Crazy Cousinz featuring Yungen and M.O, and "U No" by Jodapac featuring M.O and French the Kid (2021). These collaborations helped elevate M.O's profile by associating them with established UK artists during their breakthrough period.Promotional singles
M.O's promotional singles were instrumental in establishing the group's presence in the early stages of their career, serving as non-commercial teasers to generate buzz and cultivate a fanbase prior to major label support. These releases were typically distributed through digital platforms like YouTube and SoundCloud as free downloads, emphasizing fan engagement over chart performance. The group's debut teaser came in the form of a remix of Brandy and Monica's "The Boy Is Mine" in 2012, featuring rapper Lady Leshurr. Uploaded to the SB.TV YouTube channel as part of their A64 session, the track reimagined the 1998 R&B classic with a contemporary UK twist, marking M.O's introduction to a wider audience and aiding in building hype before any formal label affiliation. By 2025, the video had accumulated over 5 million views, highlighting its enduring online impact.[53][54]Awards and nominations
| Year | Award | Category | Nominee | Result | Ref. |
|---|---|---|---|---|---|
| 2014 | MOBO Awards | Best Newcomer | M.O | Nominated | [55] |
| 2016 | MOBO Awards | Best Song | "Who Do You Think You Are" | Nominated | [20] |
| 2016 | Urban Music Awards | Best R&B Act | M.O | Nominated | [56] |