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MagtiCom

MagtiCom is Georgia's leading , founded in 1996, that provides a full suite of services including mobile communications, fixed-line telephony, broadband , and IPTV, utilizing all major existing technologies to ensure nationwide coverage. Established on February 12, 1996, by Georgian entrepreneur Jokhtaberidze as MagtiCom LLC, the company launched its first mobile call on September 22, 1997, and rapidly expanded to become the dominant operator in the market. With headquarters in , MagtiCom operates over 10,000 base stations, achieving 99% coverage of 's populated territories as of 2024, making it the operator with the broadest network reach in the country. The company has pioneered key innovations in Georgia, such as introducing VoLTE voice services, fiber-optic , and services launched in 2024, while acquiring competitors like Deltacom in 2016 to consolidate its fixed-line offerings. MagtiCom maintains a commanding market position, holding approximately 40.7% of the sector as of October 2025 and transmitting the highest volume of . Independent evaluations, including those by global consultancy , have consistently rated its network as the best in across voice, data, and overall performance categories, with superior data speeds and reliability. Owned primarily through entities controlled by founder Jokhtaberidze with a 75% stake, the company emphasizes local partnerships and technological advancement to support Georgia's digital infrastructure.

Company Overview

Ownership

MagtiCom was founded by Dr. George (Gia) Jokhtaberidze. As of 2025, MagtiCom operates as a privately held joint venture primarily owned by two U.S.-based entities: International Telcell Cellular LLC, which holds a 51% stake, and Telcell Wireless LLC, which holds a 49% stake. Both companies are controlled by businessman Dr. George (Gia) Jokhtaberidze, giving him effective majority ownership and control over the telecommunications provider. MagtiCom's key subsidiary is DeltaComm LLC, acquired in 2016, which supports the parent company's operations in services and .

Market Position

MagtiCom maintains a leading position in Georgia's landscape, dominating both the and (ISP) sectors. The company has held the top spot in the ISP market since November 2017, following its expansion into fixed services in 2016. In the mobile sector, MagtiCom solidified its leadership shortly after its founding in 1997 and continues to outperform competitors. As of the first seven months of 2025, MagtiCom commands approximately 40.7% of the , ahead of key rivals such as (approximately 35%) and Cellfie Mobile (approximately 23%). This dominance is reflected in its broad service portfolio, which serves more than 3 million customers across , fixed-line, and offerings, underscoring its role as a comprehensive provider in a characterized by high penetration and among a few major operators. MagtiCom's market strength also translates into significant economic impact, with a total contribution of 3,049,268,757 to the economy as of October 2025, encompassing taxes, investments, and operational expenditures that support national infrastructure and employment. This position enables the company to drive innovation and while facing regulatory scrutiny over potential dominance in pricing and access.

History

Founding and Early Years

MagtiCom was established on February 12, 1996, in Tbilisi, Georgia, by Dr. George (Gia) Jokhtaberidze as a limited liability company (LLC) dedicated to mobile communications. This founding occurred amid Georgia's post-Soviet transition, where the telecommunications sector was shifting from a state-controlled monopoly inherited from the Soviet era to a nascent private market characterized by limited infrastructure and economic instability following independence in 1991. Jokhtaberidze, leveraging his expertise in technological sciences, aimed to introduce modern mobile services to address the gaps in connectivity that plagued the region during this period of political and economic upheaval. The company's early operations focused on building a GSM-based , marking one of the first initiatives in Georgia's landscape. To this endeavor, MagtiCom formed a key with the Metromedia International Group () shortly after its establishment, which provided essential investment and technical know-how for deploying in a country still recovering from and civil unrest in the mid-1990s. Initial challenges included navigating regulatory hurdles in an underdeveloped legal framework and constructing base stations amid sparse existing fixed-line infrastructure, which had teledensity rates below 10% at the time. Despite these obstacles, the setup as an LLC allowed for flexible operations and attracted foreign collaboration, positioning MagtiCom to pioneer commercial mobile services. Commercial activities commenced with the first mobile call on September 22, 1997, initiating voice services for subscribers in and surrounding areas. This milestone represented a significant step in modernizing Georgia's communications, offering an alternative to the overburdened state-owned fixed system and fostering early adoption among businesses and individuals in the capital. By the late , MagtiCom had begun expanding its coverage, though growth was tempered by ongoing economic challenges such as currency devaluation and limited consumer affordability in the post-Soviet economy.

Key Milestones

MagtiCom launched Georgia's first (GPRS) on July 26, 2001, enabling the initial high-speed data transfer capabilities in the country's mobile network. In 2006, the company rolled out its network on July 26, introducing services such as video calls, mobile TV, and high-speed internet, marking a significant advancement in access for Georgian users. MagtiCom introduced 4G/LTE technology on February 1, 2015, expanding high-speed mobile internet coverage primarily in major urban areas and enhancing data services for subscribers. On August 1, 2016, MagtiCom launched IPTV, VoIP fixed telephony, and fiber-optic internet services, diversifying its offerings beyond mobile into fixed-line communications and positioning itself as a comprehensive telecommunications provider. Following acquisitions of key ISP assets, including those from Delta-Comm in early 2017, MagtiCom became the market-leading in by November 2017, capturing the largest share of fixed subscribers. In 2012, MagtiCom debuted MagtiSat, 's inaugural satellite pay-TV service, which rapidly grew to over 100,000 customers by 2014, extending television access to remote regions. In 2023, MagtiCom executed two of the largest financial deals in its history and in Georgia's sector, aimed at transforming industry infrastructure through major investments in expansion and service enhancement. On January 30, 2024, MagtiCom achieved ISO 27001 certification for , as confirmed by an audit from the British Standards Institution, underscoring its commitment to robust data protection standards. MagtiCom implemented its network on October 23, 2024, becoming the third operator in to offer fifth-generation mobile services and rapidly extending coverage to major cities nationwide. In August 2025, MagtiCom faced regulatory scrutiny from the Georgian National Communications Commission (ComCom) over price adjustments to mobile and fixed internet packages implemented earlier in the year, with investigations launched on into potential abuse of dominant market position affecting hundreds of thousands of subscribers.

Technology and Infrastructure

Network Technologies

MagtiCom has supported second-generation () mobile networks since its inception, utilizing the Global System for Mobile Communications () standard on the 900 MHz and 1800 MHz frequency bands to provide voice and basic data services. The company transitioned to third-generation () capabilities in 2005 with Universal Mobile Telecommunications System (UMTS) technology, primarily operating on the 2100 MHz band to enable higher-speed data transmission and multimedia support. This marked an evolution from earlier digital mobile services, aligning with global shifts away from analog systems, though MagtiCom's core operations began digitally with . In 2012, MagtiCom integrated satellite broadcasting through its MagtiSat platform, launching Georgia's first direct-to-home (DTH) digital pay-TV service via SES ASTRA satellites, which delivered over 75 channels in standard and high-definition formats and represented a key step in adoption. For fourth-generation () networks, MagtiCom deployed Long-Term Evolution () starting on the 800 MHz and 1800 MHz bands, later expanding to include 900 MHz, 2100 MHz, and 2600 MHz to enhance speeds and capacity. MagtiCom introduced fifth-generation () New Radio (NR) networks in October 2024, leveraging frequency bands such as 700 MHz (n28), 2600 MHz (n7), and 3500 MHz (n78) for improved and throughput; by late 2024, the network covered almost the entire populated territory of . Since its rollout, the company has enabled in select international partners, allowing compatible devices to access these speeds abroad without additional configuration beyond standard activation. These advancements across generations ensure compatibility with a wide range of devices while optimizing use for mobile and fixed broadband services.

Coverage

MagtiCom's network provides extensive geographic reach across , covering 99% of the populated areas through its / infrastructure. This high level of accessibility ensures reliable mobile services for the vast majority of the population, including both urban centers like and , and rural localities throughout the country. The company has deployed over 10,000 base stations nationwide, enabling dense infrastructure in high-demand urban zones and strategic placements in less populated rural regions to bridge gaps. These deployments support comprehensive nationwide accessibility, with ongoing expansions enhancing signal strength and availability in remote and mountainous areas, supplemented by satellite-based backhaul solutions for challenging terrains. Significant infrastructure investments, including spectrum acquisitions and network upgrades, have been pivotal in maintaining and extending this coverage, particularly with MagtiCom's nationwide rollout as of late 2024. These efforts underscore the company's commitment to equitable access across 's diverse geography.

Services

MagtiCom pioneered in , launching commercial operations on September 22, 1997, as the country's first . The company provides comprehensive voice services through prepaid and postpaid plans tailored for individual and business users, emphasizing reliable calling within and internationally. Prepaid options, such as the "Tariff Magti," allow users to pay as they go with call initiation fees starting at 12 tetri and standard rates to other Georgian mobile networks, while postpaid contracts bundle monthly allowances for unlimited intra-network calls and discounted rates to fixed lines. These plans support flexible top-ups via the MyMagti app or retail outlets, making them accessible for diverse customer needs. Key voice calling features include (VoLTE), which delivers high-definition audio, instant call setup, and simultaneous data usage on and devices, positioning MagtiCom as the first operator to introduce this technology in 2018. Additional enhancements encompass for missed calls, calling for up to multiple participants, and HD Voice for clearer conversations, all activated via USSD codes or the MyMagti platform. These services prioritize quality and convenience, with VoLTE ensuring seamless transitions without interrupting ongoing calls. Voice telephony is fully integrated across MagtiCom's multi-generational network, supporting circuit-switched calls on and for legacy devices while leveraging VoLTE on and for advanced performance. As of June 2025, MagtiCom's segment served 2,350,845 subscribers, reflecting its dominant market position with over 40% share.

Mobile Internet

MagtiCom introduced mobile services in 2001 through the launch of (GPRS), marking the beginning of wireless data connectivity for its subscribers. The first successful GPRS call was completed on July 26, 2001, at the Sheraton Hotel in , enabling initial high-speed data transfer over the existing network. This development allowed users to access basic services on mobile devices, representing a significant advancement from traditional voice and capabilities. The company's mobile infrastructure evolved rapidly in subsequent years. In 2006, MagtiCom deployed a network, launching high-speed services alongside features like video calling and mobile TV on July 26, which supported download speeds up to 384 KB/s. This was followed by the introduction of LTE in February 2015, initially on the 1800 MHz band, providing coverage to 92% of Georgia's populated and controlled territories and enabling much faster data rates for browsing, streaming, and downloads. By May 2016, MagtiCom upgraded to 4.5G LTE-Advanced, enhancing network efficiency and speeds through . Most recently, commercial services became available on October 23, 2024, utilizing bands such as 700 MHz, 2600 MHz, and 3500 MHz to deliver ultra-low latency (up to 1 ms) and support for up to 1 million simultaneous connections per cell, facilitating advanced applications like and integration. MagtiCom offers a range of plans tailored for on-the-go access, including prepaid data packages and unlimited options that emphasize portability over fixed-line alternatives. For instance, the Unlimited Month plan provides unrestricted access for 35 , while the Everything Unlimited package delivers high-speed data up to 50 before throttling to 5 Mbps, with shorter 7-day and 3-day variants available for travelers. Usage limits vary by plan; high-volume packages like 100 for 25 (valid for 30 days) cater to heavy users, but fair usage policies prevent abuse, such as excessive sharing or prohibited activities. capabilities are supported across plans, allowing subscribers to devices like laptops or tablets via , , or USB, enabling mobile hotspots for multiple users without additional fees, though speeds depend on network load and device compatibility. These features distinguish as a flexible solution for , , and in areas without wired . As of June 2025, MagtiCom held approximately 41% of Georgia's internet market, where monthly nationwide reached 4.34 million by July 2025, reflecting an increase from 70.5% penetration the previous year. data usage has surged, with average monthly consumption per subscriber rising due to video streaming and , positioning MagtiCom's wireless offerings as a key driver of digital inclusion in urban and rural areas alike.

Fixed Telephony

MagtiCom launched fixed telephony services in August 2016 through the acquisition of Caucasus Online's operations, introducing cable-based Voice over Internet Protocol (VoIP) offerings for both residential and business customers. This expansion allowed the company to enter the fixed voice market by leveraging existing cable infrastructure to deliver services alongside complementary and television solutions. The service operates exclusively as VoIP, available only to subscribers of MagtiCom's IPTV or fiber-optic internet packages connected via Fiber to the Home (FTTH) technology, ensuring tight integration with fixed infrastructure. This bundling model facilitates unified billing and enhanced functionality, such as synchronized service management for , data, and video over the same network. Key features include tariff plans like "Start" and "Premium," which provide free intra-network calling to other MagtiCom fixed lines—effectively unlimited within the company's —along with discounted rates of 6 tetri per minute to other fixed networks and 15 tetri per minute to networks. A standard pay-per-minute of 24 tetri applies to any domestic network, with international calls starting at 35 tetri per minute, promoting affordability for local and regional communication. Compared to traditional (PSTN) systems, MagtiCom's VoIP implementation delivers cost savings through reduced infrastructure expenses and per-minute pricing efficiencies, while offering superior call quality via advanced digital compression and echo cancellation techniques. These benefits enable scalable feature additions, such as and , without the limitations of legacy copper lines, particularly advantageous in a developing market like where broadband penetration drives convergence. Adoption of MagtiCom's fixed has grown steadily since , aligned with the expansion of its FTTH and bundled service uptake among households and enterprises seeking integrated home communication solutions. This trend reflects broader market shifts toward VoIP-enabled fixed services, bolstered by the company's dominant position in fixed , where it holds nearly half the .

Fiber-Optic Internet

MagtiCom introduced its fiber-optic services on August 1, 2016, through the integration of Caucasus Online's infrastructure, marking the company's entry into fixed provision. This launch enabled the delivery of high-speed via fiber-optic networks, primarily targeting residential and customers in urban centers such as and other major Georgian cities. The service utilizes Fiber to the Home (FTTH) technology, which connects end-users directly to the fiber-optic backbone, ensuring low latency and reliable performance for data-intensive applications. The fiber-optic offerings include a range of speed tiers for both homes and , with residential plans offering speeds starting from 70 Mbps (promotional rate of 33 per month), 80 Mbps for 50 , and up to 100 Mbps for 80 , with options for speed upgrades available for additional fees. packages provide scalable , with dedicated lines supporting up to several hundred Mbps to meet demands, though multi-gigabit capabilities are available in select urban deployments for high-capacity needs. Customers can bundle fiber-optic with fixed and IPTV services, offering combined packages that integrate voice calls, high-definition television channels, and broadband access at discounted rates—for instance, a 50 Mbps plan with and TV for around 48-59 monthly. These bundles have contributed to widespread adoption, emphasizing MagtiCom's strategy to deliver integrated triple-play services over its expanding FTTH network. In September 2025, MagtiCom upgraded speeds from 50 Mbps to 70 Mbps for up to 500,000 fixed subscribers at no additional cost. Starting August 1, 2025, tariffs for certain 50 Mbps plans and bundles increased by 3 monthly. Since 2017, MagtiCom has solidified its position as Georgia's leading (ISP), capturing approximately 46% of the fixed market through aggressive infrastructure rollout in urban areas. As of July 2025, the company served approximately 529,000 fixed subscribers, reflecting its dominance in FTTH deployment and the growing demand for reliable in densely populated regions. This leadership stems from continuous investments in network expansion, positioning MagtiCom ahead of competitors like in both subscriber base and coverage quality.

IPTV

MagtiCom launched its IPTV service in August 2016, integrating the assets of Caucasus Online to deliver television content over IP networks to residential customers. The platform offers various channel packages, including a standard option with 178 channels and a premium package featuring 232 channels, allowing subscribers to customize their viewing based on preferences such as regional or thematic content. These packages emphasize third-party international and local channels, delivered via set-top boxes connected to the user's home network. Key features of MagtiCom's IPTV include streaming through dedicated apps like Magti TV Play, which enables viewing of live and recorded content on smartphones or tablets, and interactive functionalities such as electronic program guides (EPG), pause, and rewind for enhanced user control. Additional options integrate services like Cavea for Georgian-dubbed movies and series, and for live events, providing a hybrid experience combining linear with nonlinear access. As of June 2025, the service had reached 363,507 subscribers, reflecting steady growth in adoption amid Georgia's expanding market. The IPTV platform is tightly integrated with MagtiCom's fiber-optic infrastructure, leveraging high-speed connections starting at 50 Mbps to support and video delivery for compatible content and devices, ensuring low-latency streaming without buffering in urban areas. This bundling with fiber-optic not only optimizes quality but also offers discounted combined packages, promoting of TV and services. Complementing the core IPTV offering is MagtiSat, a pay-TV extension introduced in 2012 as Georgia's first domestic direct-to-home (DTH) platform, which provided an alternative for remote or non-fiber areas until its discontinuation on December 31, 2022, at which point subscribers were transitioned to the IPTV system.

Company-Produced TV Channels

In December 2013, MagtiCom launched three in-house movie channels as part of its digital TV offerings, marking the company's entry into original content production. These channels—Magti Hit, Magti Kino, and Chveni Magti—are dedicated to entertainment, featuring international films dubbed in the to cater to local audiences. The production process for these channels emphasizes and curation of global cinematic content, enabling MagtiCom to deliver localized entertainment without relying on external broadcasters. Magti Hit focuses on popular hits and blockbusters, while Magti Kino highlights classic and arthouse films, and Chveni Magti offers a mix of contemporary and family-oriented selections, all adapted for viewers. This initiative represented an early effort by MagtiCom to build exclusive video assets, enhancing its pay-TV bouquet alongside services. Following the introduction of its IPTV platform in , these company-produced channels became integral to the service, providing subscribers with on-demand access to dubbed content that differentiates MagtiCom's offerings in the competitive market. The channels' focus on high-quality, localized entertainment supports the company's strategy to foster viewer loyalty through unique, accessible programming.

Customer Services

Customer Care

MagtiCom maintains a comprehensive customer care to assist subscribers with billing inquiries, technical , and general service-related questions. The company operates 50 retail offices across , providing in-person support in major cities like and regional areas. Additionally, MagtiCom has established outlets in 88 halls nationwide, enabling accessible assistance through government-affiliated locations. A key component of MagtiCom's support system is its 24/7 customer hotline, reachable at 110011 from the Magti (free of charge) or +995 32 217 00 00 from other networks, staffed by dedicated teams to handle urgent issues around the clock, including holidays. Digital options complement these services, including on the official and support at [email protected], allowing customers to resolve matters remotely without visiting physical sites. MagtiCom's commitment to is underscored by its ISO 27001 certification obtained in 2024, which ensures robust practices in customer interactions, such as secure handling of during support sessions. This certification enhances trust in the support processes by aligning them with international standards for data protection and operational reliability.

Roaming Services

MagtiCom maintains international roaming agreements with 436 operators in 242 countries, enabling subscribers to access services while traveling abroad. These partnerships ensure broad coverage through established networks such as in , MTS Armenia in , and (Magenta Telekom) in , among many others. Subscribers can utilize voice calls, data, and services in mode, supported across , , , and technologies where available on partner networks. Voice charges for incoming and outgoing calls based on the destination country and partner , typically billed per minute. Data is facilitated through dedicated packages like the "Roamer" option, which provides bundled megabytes valid for specific periods in over 40 countries, while follows similar per-message pricing tied to the visited network. Since 2024, MagtiCom has activated roaming capabilities, allowing compatible devices to connect to high-speed networks in select partner countries upon activation. Pricing structures emphasize affordability and flexibility, with prepaid activation free via USSD code *133# or the MyMagti app, and packages such as 1 GB for 9 valid for 7 days in popular destinations, ensuring seamless global connectivity without the need for local cards. After package exhaustion, standard rates apply, such as 0.25 per for data, promoting cost-effective usage for international travelers.

Digital and Media Offerings

MyMagti

MyMagti is a mobile application developed by MagtiCom, launched in 2014 for both and platforms to enable customers to manage their accounts independently. The app serves as a central , allowing users to handle various aspects of their services without needing to contact support staff, thereby enhancing user and convenience in daily interactions with the provider. Key features of MyMagti include bill payments through automatic refilling options, plan management for selecting and modifying service packages, usage tracking to monitor data and call consumption, and service activations for enabling add-ons like international roaming or additional data bundles. These functionalities are accessible via an intuitive interface that supports updates, helping users stay informed about their account status and avoid service disruptions. The application integrates seamlessly with MagtiCom's full suite of services, including , fixed , and IPTV, providing personalized dashboards that display tailored information such as remaining , active plans, and usage history across multiple accounts. This unified approach allows customers to oversee all their subscriptions in one place, promoting efficient resource management and proactive decision-making. As a key digital tool, MyMagti has seen significant user adoption, with over 1.2 million downloads recorded as of 2025, reflecting its role in MagtiCom's shift toward app-based amid growing penetration in . The app's widespread use underscores its importance in fostering direct user engagement and reducing reliance on traditional customer care channels.

Constant Magazine

Constant Magazine, known in Georgian as "კონსტანტი," is a corporate publication issued by MagtiCom since its launch in 1999. Originally titled "The World of Constant Connection" in English, it serves as a key communication tool for the company, providing insights into its operations and the broader landscape. Published quarterly, the magazine features bilingual content in and English, with each edition exploring themes such as innovations, MagtiCom company updates, customer experiences, and industry developments. For instance, issues have covered topics like the , advancements in mobile applications, and the evolution of services. These articles aim to educate readers on technological progress while highlighting MagtiCom's role in Georgia's connectivity ecosystem. Distribution occurs primarily through MagtiCom's offices and as complimentary gifts to subscribers and business partners, emphasizing its role as a corporate token of appreciation. Additionally, full digital editions are accessible online via the company's website, allowing broader reach beyond print copies. This hybrid approach ensures the remains relevant in both traditional and modern formats, fostering ongoing engagement with MagtiCom's audience.

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