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Manoto


Manoto is a London-based, Persian-language network launched in October 2010 by siblings Kayvan and Marjan Abbasi under the Marjan Television Network, targeting Farsi-speaking audiences primarily in with , , documentaries, and .
The channel gained prominence for high-quality shows such as the cooking competition Befarmayeed Sham (an adaptation of ) and music programs like , alongside historical documentaries revisiting pre-revolutionary , which resonated widely despite official bans and signal jamming by the Iranian regime.
Surveys indicate Manoto commanded around 30% daily viewership among Iranians in the early 2020s, making it one of the most-watched foreign channels, though its content—often featuring unfiltered protest footage and critiques of the —drew accusations from of promoting and cultural .
has been a persistent controversy, with reports of opaque offshore arrangements linked to interests raising questions about independence, while the network relies on advertising and viewer support; financial strains led to a halt in in January 2024, followed by a reduced-scale resumption via and online platforms by 2025.

History

Founding and Launch (2010)

Manoto was established as a channel by the London-based Marjan Television Network, which had been founded in 2009 by Iranian expatriates Kayvan Abbassi and Marjan Abbassi to develop Persian-language programming for global audiences. The Abbassis, previously based , aimed to create high-production-value entertainment content that contrasted with state-controlled Iranian media, targeting primarily Farsi-speaking viewers inside and in the via accessible broadcasts. The channel launched in October 2010, initially under the name Manoto 1, with a companion channel Manoto 2 that operated briefly before closing. From inception, Manoto emphasized variety shows, music, and formats adapted from Western models, such as competitions and programs, to appeal to younger demographics restricted from similar content under Iran's regime. Funding derived from private investors, enabling independent operations outside government influence, though specifics on backers remained undisclosed to maintain operational security amid potential Iranian regime pressures. Early broadcasts quickly gained traction through satellites, circumventing 's jamming efforts and reaching an estimated millions of households despite official bans, positioning Manoto as a cultural alternative to domestic outlets like IRIB. The launch coincided with heightened post-2009 election discontent in , amplifying the channel's appeal as a source of uncensored leisure programming, though its founders stressed an apolitical entertainment focus initially.

Expansion and Programming Development (2011–2019)

In 2011, Manoto introduced the Googoosh Music Academy, a reality competition series to identify emerging Persian singing talent, premiering on January 19 and featuring Iranian singer as head judge. The program, modeled after formats like , ran for multiple seasons through 2013, attracting participants from the and culminating in winners such as Ermia Etemadi, whose victory drew millions of votes despite the channel's extraterritorial broadcast. This initiative marked an early expansion into talent-discovery content, emphasizing cultural revival and youth engagement amid restrictions on music in . The channel further developed its entertainment slate with ongoing series like Befarmaeed Sham, a Persian adaptation of the UK cooking competition , which debuted in late 2010 but gained significant traction by 2012 through family-hosted dinner challenges that highlighted diaspora lifestyles. By incorporating relatable social dynamics and humor, the show resonated with younger Iranian viewers, fostering underground viewership inside Iran via satellite despite government jamming efforts and bans. Manoto complemented these with documentaries, such as a 2011 production on Shapour Bakhtiar's final days as prime minister, blending historical analysis with original footage to appeal to politically aware audiences. From 2011 onward, Manoto secured rights to broadcast international events including and pageants annually, broadening its appeal with glamour-oriented programming absent from state-controlled Iranian media. This diversification into reality formats, music competitions, and acquired Western series contributed to reported audience growth, with the channel claiming 40 million viewers—primarily inside —by 2018, though independent verification remained challenging due to illicit reception methods. Such developments solidified Manoto's position as a key alternative broadcaster for speakers, prioritizing entertaining, apolitical content to evade while subtly promoting pre-revolutionary cultural norms.

Challenges During Iranian Protests (2019–2022)

During the 2019–2020 protests sparked by sharp fuel price increases on November 15, 2019, Iranian authorities intensified satellite signal jamming to curtail access to opposition media, including channels like Manoto that provided uncensored coverage of the widespread unrest, which resulted in over 1,500 deaths according to estimates. This jamming, a standard regime tactic during periods of domestic instability, disrupted Manoto's ability to reach audiences inside , where satellite dishes remain prevalent despite official bans, forcing viewers to rely on intermittent signals or alternative platforms. The measures were part of broader efforts to control information flow, alongside internet shutdowns that affected more than 80% of the country's traffic during peak protest days. The 2022 protests, ignited by the in morality police custody on September 16, 2022, presented amplified challenges for Manoto, as escalated orbital and ground-based jamming targeting satellites such as 's, which carried the channel's broadcasts starting from late September. reported disruptions from signals originating within since September 26, affecting foreign channels critical of the and hindering Manoto's extensive live reporting on demonstrations that drew millions across over 100 cities. Iranian officials, including lawmakers, accused Manoto of inciting violence through its coverage and threatened legal pursuits, while the channel faced ancillary on , with removing protest videos it shared, including chants against the . These actions underscored the 's strategy to isolate domestic viewers from Manoto's narrative, which emphasized protester demands for , amid a crackdown that claimed over 500 lives by year's end.

Programming and Content

Entertainment and Reality Shows

Manoto's entertainment programming emphasizes formats and competitions adapted for audiences, offering light-hearted escapism amid restricted domestic options. These shows, often drawing from models, feature contestant-driven narratives focused on culinary skills, , musical performance, and personal ambition, fostering viewer engagement through voting and relatable . Befarmaeed Sham, one of the channel's earliest and most enduring reality series, premiered on October 9, 2010, and adapts the Come Dine with Me concept, where four contestants host sequential dinner parties, preparing meals, providing entertainment, and rating rivals anonymously on criteria including food quality and ambiance, with the highest scorer winning a prize. The program, produced by Marjan Television Network for Manoto, aired multiple seasons across locations like the and , emphasizing cultural nuances in hosting traditions while highlighting interpersonal tensions for dramatic effect. In the music talent genre, Googoosh Music Academy launched in early 2011, featuring aspiring singers mentored by iconic artist through vocal training, performances, and eliminations based on judge feedback and audience input, aiming to revive pre-revolutionary pop styles. The show ran for several seasons, culminating in group performances and solo showcases that propelled select contestants into recording careers. It was later succeeded by (Manoto Stage), a high-stakes singing competition starting around 2013, where participants vied in live weekly rounds for a $50,000 prize determined by public votes via Manoto's app, with season 1 winner Ermia garnering millions of votes in 2013 despite backlash from Iranian conservatives accusing the format of promoting Westernized immorality. These programs contributed to Manoto's appeal by prioritizing viewer interactivity and aspirational content, though episodes were frequently disrupted by signal jamming from Iranian authorities targeting their popularity.

Music and Cultural Programs

Manoto's music programs emphasize Persian pop and talent development, often featuring artists and styles suppressed under Iran's post-1979 restrictions on Western-influenced music. The channel's premier offering, Googoosh Music Academy, is a reality competition that debuted on January 22, 2011, scouting and training young vocalists through performances of classic Iranian tracks, with mentorship from established figures in the industry. Multiple seasons aired through at least 2013, culminating in a 2022 tenth-anniversary special highlighting alumni successes and archival clips. Participants, such as those in season 3 covering songs like "Fetneh" and "Eshghe Man Bash," undergo vocal coaching and stage production, fostering a revival of pre-revolutionary Persian pop aesthetics. Beyond competitions, Manoto dedicates airtime to curated rotations and live specials showcasing diaspora-based Iranian performers, including covers of hits by artists like and , which draw millions of views on affiliated platforms. These segments prioritize upbeat, melodic genres to engage younger viewers, contrasting with Iran's state-controlled media, which limits such content to approved traditional forms. Cultural programming intersects with music through historical documentaries, such as The History of Iran's Music (Sergozasht-e Musiqi-ye Iran), a multi-episode series tracing musical evolution from ancient radif systems to 20th-century innovations. Specific installments examine eras like the through Pahlavi's modernization efforts, incorporating expert interviews and archival footage to contextualize instruments like the and . Seasonal events, including broadcasts, feature group renditions of folk tunes such as "Samanoo," performed by ensembles blending traditional attire and choreography with contemporary arrangements. These efforts preserve intangible cultural elements for communities while circumventing domestic via access.

News and Political Commentary

Manoto's news programming consists of daily bulletins delivered through the Manoto News Desk, which covers breaking developments in , including economic hardships, protests, and regime policies, often incorporating footage smuggled from within the country to depict conditions suppressed by . These segments emphasize empirical on issues like rates exceeding 40% in 2023 and widespread fuel shortages, drawing from citizen-submitted videos that highlight causal links between mismanagement and . Surveys indicate that 42% of follow Manoto for such , reflecting its role as a primary alternative to domestic outlets controlled by the . Political commentary on Manoto features talk shows such as Manototalk, hosted by Raha Etemadi, where analysts dissect 's geopolitical maneuvers, internal power struggles, and violations, frequently critiquing the theocratic system's inefficiencies through first-hand accounts and data on suppressed dissent. Programs like Otaghe Khabar (News Room) and investigative Reportage segments extend this by analyzing regime actions, such as the 2022 crackdown on protests following Mahsa Amini's death, attributing unrest to underlying causal factors like enforced laws and evasion failures rather than external agitation alone. This approach privileges oppositional voices, including exiled dissidents and monarchist-leaning commentators, while airing archival material on pre-1979 to contrast governance models. The channel's coverage maintains an explicitly anti-regime orientation, prioritizing narratives of systemic and authoritarian overreach over balanced equivocation, which has drawn accusations of from Iranian but earned trust among and domestic viewers seeking unfiltered information. For instance, political discussions often reference verifiable metrics, such as the regime's execution rates peaking at over in , to underscore causal realism in critiquing judicial practices. While sources like exhibit perceived pro-regime tilts in some analyses, Manoto's output aligns with opposition priorities, though it faces scrutiny for potential funding influences that may amplify certain biases.

Viewership and Audience Engagement

Estimated Reach and Metrics

Manoto's audience reach is challenging to quantify accurately, as it operates via broadcasts frequently jammed by the , supplemented by online streaming and access, without access to standard metrics like Nielsen ratings applicable to regulated markets. Independent surveys provide the primary estimates, with Gamaan—a Netherlands-based polling firm using online and methods to sample inside and outside the country—reporting substantial penetration. In a survey of attitudes toward , 30% of respondents indicated daily viewership of Manoto, positioning it as the second-most watched channel after (33%), ahead of (17%). A follow-up Gamaan survey in 2023 showed Manoto's reported viewership at 42%, surpassing (37%) and state-run IRIB (36%), with 30% also watching channels for comparison; these figures reflect respondents who tune in regularly, amid broader trends of 80-90% of accessing foreign despite restrictions. Such self-reported data may understate actual consumption, as viewers often access content covertly via dishes (estimated at 20-25 million households in ) or VPNs to evade jamming, but overstate due to in polls favoring opposition-aligned outlets. Satellite infrastructure underscores potential scale: broadcasting exclusively on Eutelsat's Hot Bird since 2017, Manoto reaches over 2 million equipped households in Iran alone, plus millions in the Persian diaspora across Europe, North America, and the Middle East, where free-to-air access eliminates paywalls. Online metrics, such as Manoto's YouTube channel engagement, supplement TV data but represent a fraction of total viewership, with videos garnering millions of views amid algorithmic promotion challenges for Persian content. Overall, these metrics affirm Manoto's status as a leading Persian-language channel, though precise unique viewer counts remain elusive without on-ground metering in Iran.

Influence on Diaspora and Domestic Viewers

Manoto has exerted significant influence on Iranian viewers inside the country by providing an alternative to state-controlled media, with a 2021 survey by the Netherlands-based GAMAAN institute reporting 30% daily viewership among respondents, making it one of the most watched Persian-language channels domestically despite government jamming efforts. This popularity stems from its mix of entertainment and political content, including citizen journalism segments that air unfiltered videos of repression and daily life, fostering greater awareness of regime shortcomings among younger audiences. During protests such as those in 2019 and 2022, Manoto's broadcasts amplified opposition voices by featuring raw footage from participants, contributing to a narrative of widespread discontent and encouraging sustained mobilization against the Islamic Republic. For the , estimated at several million globally, Manoto serves as a cultural lifeline, blending production styles with themes to evoke pre-revolutionary nostalgia and detached from regime ideology. Programs like the reality cooking show Befarmaeed Sham, adapted from the British format , have resonated by showcasing participants' lifestyles, thereby bridging generational and geographic divides while promoting secular values. The channel's emphasis on archival footage and discussions of historical figures, such as the Pahlavi , has shaped perceptions, often reinforcing anti-regime sentiments and a romanticized view of Iran's past among communities in and . Cross-influence between and domestic audiences is evident in Manoto's role in sustaining familial and ideological ties, as expatriates share content and funding supports programming that resonates inside , with surveys indicating sustained high engagement levels into . By prioritizing viewer-submitted material and innovative formats, the channel has cultivated a of shared , though its overt opposition stance has drawn accusations of , which Manoto counters through transparent appeals to over state narratives. This dual audience dynamic has arguably accelerated cultural shifts, with domestic viewers adopting diaspora-influenced aspirations for and .

Funding and Operational Model

Sources of Revenue

Manoto's primary sources of revenue have historically included and corporate sponsorships, with significant contributions from private investments by its owners and shareholders. The channel, operated by Marjan Television Network Limited, has relied on sponsorships from companies consumer products accessible in , such as and services, which air commercials targeting the Iranian audience despite regulatory restrictions. These sponsorship deals have provided a portion of operational funding, though detailed breakdowns remain undisclosed in public financial reports. Private equity and shareholder investments constitute the bulk of financial support, with Marjan Television's revealing cumulative losses exceeding £92 million as of 2018, largely offset by capital injections from generous investors covering up to 95% of operating expenses and liabilities. Founders and Marjan Abbassi have described the backing as stemming from personal funds, supplemented by , without reliance on governmental subsidies. A 2011 analysis by the UK-based Foreign Policy Centre corroborated involvement, noting its role in sustaining the network amid limited commercial viability. By November 2023, declining advertising revenue prompted Manoto to announce a potential shutdown, highlighting the unsustainability of its model without new sponsors, as ad income had contracted amid broader economic pressures on media. Financial opacity persists, with no verified public disclosure of donor identities beyond shareholder contributions, fueling unconfirmed speculations from Iranian about external influences, though these lack substantiation in independent audits.

Sustainability and Financial Pressures

Manoto TV grappled with escalating financial pressures throughout its operations, primarily driven by the high costs of satellite broadcasting, original content production, and maintaining a staff for 24/7 programming in for a and covert domestic audience. These expenses were compounded by a reliance on undisclosed private funding sources, which proved volatile and insufficient to offset rising operational demands amid geopolitical tensions. On November 13, 2023, co-founders Keyvan and Marjan Abbasi publicly warned of an imminent shutdown, attributing the crisis to long-standing financial difficulties and a refusal to accept investments that would undermine the channel's "independent policies and principles"—a stance they described as a non-negotiable "red line." targeting indirectly hampered Manoto's advertising revenue, as they restricted commercial partnerships and access to markets serving Iranian expatriates. Efforts to secure new funding failed, leading to staff reductions and the initiation of closure procedures, with broadcasts set to end no earlier than January 2024. The network ultimately ceased linear satellite transmissions on January 31, 2024, marking a significant contraction in its reach and production capacity. In response, Manoto pivoted to a leaner digital-first model, resuming limited operations in 2024 through subscription services and selective satellite slots with lower-budget content. This transition, while preserving some online engagement via platforms like (with over 13 million followers), highlighted ongoing sustainability challenges, including diminished scale and an uncertain path to without broader revenue diversification or editorial compromises.

Political Stance and Controversies

Alignment with Anti-Regime Opposition

Manoto TV has maintained an explicitly anti-Islamic Republic orientation since its launch in 2010, positioning itself as a counter-narrative to the Iranian government's state-controlled by broadcasting that highlights regime abuses and promotes secular, nationalist alternatives. Its political programming frequently features uncensored smuggled from within , including protests and dissident testimonies, which contrast sharply with domestic outlets required to adhere to official protocols. This approach aligns the channel with broader anti-regime efforts by amplifying voices opposed to theocratic rule, such as through initiatives that bypass state restrictions. The channel's content often evokes nostalgia for the pre-1979 Pahlavi monarchy, including documentaries reprising historical narratives favorable to Shah Mohammad Reza Pahlavi's era and critiquing the Islamic Revolution's legacy. This has contributed to normalizing monarchist and discourse among Persian-speaking audiences, including communities and domestic viewers accessing the channel via despite jamming attempts. By featuring discussions and visuals that challenge Islamic edicts—such as depictions of affluent, unveiled lifestyles—Manoto fosters a cultural opposition to the regime's ideological enforcement, appealing to those advocating for a secular Iranian identity. Manoto's alignment extends to tacit support for opposition figures like Reza Pahlavi, the exiled son of the last Shah, through programming that elevates nationalist agendas over Islamist or separatist alternatives. During major unrest, such as the 2022–2023 protests following Mahsa Amini's death, the channel provided real-time coverage without anonymizing participants, enhancing its role as a tool for mobilizing and informing anti-regime sentiment. While Iranian , inherently biased toward regime preservation, denounce this as monarchist , independent analyses affirm Manoto's programming as a deliberate reconfiguration of opposition narratives toward unified, non-theocratic governance models.

Criticisms from Iranian Government and Internal Dissent

The Iranian government has consistently denounced Manoto as a vehicle for anti-regime , portraying it as a monarchist-aligned outlet that undermines national sovereignty. State media outlets, such as , have described Manoto as a "longstanding player in Iran's media landscape" with an explicit anti-Iranian stance, accusing it of promoting , Baha'ism, and sensationalist content aimed at destabilizing the . In 2018, the Iranian Embassy in lodged a formal complaint with , the UK media regulator, alleging that Manoto—alongside —incited violence and unrest within through its broadcasts. Iranian authorities have also pursued legal actions against associated journalists, with leaked Revolutionary Court documents from 2022 revealing in-absentia convictions of 44 foreign-based media figures for crimes, a category frequently applied to Manoto contributors. Government-linked sources have amplified claims of covert foreign funding and ties to entities hostile to , including allegations of or backing, framing Manoto's operations as part of a broader "soft " against the regime. Upon Manoto's announcement of suspending broadcasts in 2023 due to financial strains, hardline Iranian media celebrated it as evidence of the channel's "failed mission," attributing the closure to waning support and inherent biases rather than economic factors alone. Among Iranian opposition figures and diaspora communities, internal dissent has focused on Manoto's perceived monarchist leanings and operational practices, with critics arguing it prioritizes nostalgia for the over broader democratic goals. Groups affiliated with the (NCRI) have condemned Manoto for airing unblurred footage of protesters during the 2022–2023 uprising, claiming this endangered participants' safety by exposing them to regime reprisals. Analysts within the diaspora, including those in outlets like , have characterized Manoto's programming—such as documentaries romanticizing the Shah's rule—as reprising outdated royalist propaganda, potentially alienating republican or leftist dissidents and reinforcing factional divides in the opposition. Funding opacity has fueled further intra-opposition scrutiny, with Manoto's founders, and Marjan Abbasi, insisting on self-financing through personal wealth and ads, yet facing persistent accusations from rivals of undisclosed ties to monarchist patrons like Reza Pahlavi or foreign actors. Surveys of Iranian viewers indicate that while Manoto is seen as staunchly anti-regime, a majority perceive it as biased toward specific opposition currents, contributing to debates over its role in unifying or polarizing politics. These criticisms highlight tensions between Manoto's cultural appeal and its alignment with one strand of the fragmented opposition, where detractors argue it courts external narratives at the expense of .

Accusations of Bias and Propaganda

Manoto has faced accusations of primarily from the Iranian government and its affiliated outlets, which describe the channel as a tool for anti-regime aligned with monarchist exiles and Western interests. State-controlled publications like have labeled Manoto a "platform for monarchists living outside the country" that promotes propagandistic content undermining the , including programs accused of whitewashing opposition narratives. These claims emanate from regime sources, which exhibit inherent toward defending official positions and suppressing , as evidenced by Iran's documented of satellite perceived as threatening. Independent surveys of Iranian attitudes toward media have reflected perceptions of bias in Manoto's coverage. A 2021 GAMAAN poll found that approximately half of respondents viewed Manoto as politically affiliated with anti-regime opposition figures, with similar sentiments toward other Persian-language outlets like Voice of America Persian and Iran International. This perception aligns with broader critiques in a 2024 Reuters Institute study, where over half of surveyed Iranians saw Manoto as biased against the Islamic Republic in favor of its opponents. Such views stem from Manoto's emphasis on entertainment formats that subtly critique regime policies, though the channel's founders have maintained it prioritizes cultural content over explicit politics. Funding opacity has fueled additional bias allegations, particularly regarding potential foreign influence. A 2018 Guardian investigation revealed Manoto's financing routed through a secretive entity linked to a Arabian businessman with ties to Riyadh's government, raising concerns among regulators about undisclosed influences on . Critics, including some in the Persian diaspora, have accused the channel of selective coverage favoring pro-monarchy sentiments, such as downplaying anti-Pahlavi protests in events like the 2022 Zahedan unrest, though these claims appear in informal forums rather than verified reports. Manoto has also been criticized for content perceived as pro-Israel propaganda amid Iran-Israel tensions. In 2020, the channel aired a documentary series portraying positively to Iranian audiences, produced by an independent filmmaker, which regime outlets like framed as part of broader disinformation efforts to alienate Iranians from their government's stance. While the series aimed to counter state narratives on , it drew accusations from hardliners of serving foreign agendas, consistent with Iran's suppression of outlets like Manoto under laws banning coverage challenging official foreign policy. These claims lack independent corroboration of deliberate falsification, but highlight Manoto's role in challenging regime orthodoxy on .

Societal Impact and Legacy

Cultural Contributions and Preservation

Manoto has contributed to the preservation of Iranian by producing and broadcasting documentaries that highlight suppressed or forgotten aspects of Persian history and , such as a 2022 program on the evolution of Persian music from traditional forms to modern expressions. These efforts counter the post-1979 regime's restrictions on non-Islamic cultural elements, allowing audiences access to archival footage and narratives of pre-revolutionary artistic traditions. Similarly, the channel's "Tunnel Zaman" series employs semiotic representations to evoke and reproduce past-oriented Iranian cultural motifs, including secular lifestyles and historical pride, which contrast with the regime's emphasis on future-oriented Islamic . In the , Manoto fosters cultural continuity through reality programming like "Befarmaeed Sham," a adaptation that debuted around and connects expatriates to homeland traditions via everyday culinary practices, thereby mitigating cultural disconnection amid Islamization policies. The channel's broader programming emphasizes signifiers of Iranian , , and experiential joy, which academic identifies as central to its appeal, helping maintain a vibrant sense of outside state-controlled narratives. Documentary series such as the 2025 production on Iran's era further document transformative cultural shifts, including social modernization and artistic flourishing, drawing on historical records to preserve against official erasure. By prioritizing uncensored access to these elements, Manoto has sparked domestic discussions on , evidenced by its role in reviving interest in pre-1979 heritage among younger viewers despite jamming attempts since at least 2018. This preservation extends to diaspora communities, where the channel strengthens ties to Persian roots, as noted in analyses of its role in cultural post-sanctions.

Role in Protests and Regime Opposition

Manoto has served as a primary platform for uncensored coverage of anti-regime protests in Iran, filling a void left by domestic state media that suppresses dissent. Broadcasting via satellite from London, the channel reaches millions of Iranian viewers despite signal jamming efforts by authorities, often through illegal dishes or VPNs, and features live reports, interviews with protesters, and analysis framing demonstrations as legitimate responses to repression. This role positions Manoto as a key tool in the opposition's information warfare, amplifying narratives of systemic failure and human rights abuses that challenge the Islamic Republic's official accounts. During the widespread 2017–2018 protests sparked by economic grievances, Iranian officials targeted Manoto for its reporting, with the regime's judiciary sending letters to authorities accusing the channel of inciting "armed revolt" through footage and commentary. Similarly, in November 2019 amid fuel price hikes that ignited nationwide unrest, imposed travel bans, asset freezes, and other punitive measures on individuals linked to Manoto, including family members of its staff, in retaliation for the channel's documentation of security force crackdowns. In the 2022 protests following the in morality police custody, Manoto intensified its focus on and anti-hijab defiance, broadcasting citizen-submitted videos of demonstrations and regime violence that evaded domestic . Iranian Mohammad Reza Aref labeled Manoto among "hostile" outlets "mobilized to destroy" the country, reflecting the regime's view of its coverage as inflammatory . The channel's refusal to anonymize protesters' faces in broadcasts—unlike —has aided in preserving evidence of events for international , though it exposed participants to reprisals. Beyond immediate reporting, Manoto's programming, including talk shows and documentaries, has sustained opposition momentum by connecting diaspora activists with domestic audiences, fostering a shared of against theocratic rule. Its appeal to younger through entertainment-infused content has arguably contributed to protest mobilization, as evidenced by high viewership estimates and regime complaints over its influence. However, critics within the opposition, including some protesters, have accused the channel of selective editing that prioritizes monarchist viewpoints, potentially alienating or secular factions. Despite such internal debates, Manoto's persistence in highlighting protest demands—like secular and —has solidified its status as a de facto voice for aspirations.

Long-Term Effects on Iranian Media Landscape

Manoto's sustained popularity, with approximately 30% of reporting daily viewership in a 2021 survey, demonstrated the viability of satellite-based in circumventing the Islamic Republic's broadcasting monopoly, thereby eroding television's dominance over public discourse. This shift contributed to measurable declines in official engagement, as evidenced by the Iranian broadcaster's decision to shutter its Jam-e Jam channel in September 2023—a outlet specifically aimed at expatriates and domestic audiences abroad but undermined by competition from channels like Manoto offering culturally resonant, non-propagandistic programming. By blending entertainment formats such as reality shows and talent competitions with subtle political commentary, Manoto normalized alternative narratives, including pre-revolutionary cultural references and critiques of regime inefficiency, which reshaped the Persian-language media ecosystem and influenced competing opposition outlets to prioritize audience engagement over overt agitation. Its early adoption of —soliciting user-submitted videos from inside —set a for interactive reporting in exile-based networks, fostering greater reliance on content amid intensified domestic censorship. These developments prompted long-term adaptations in the Iranian media landscape, including heightened regime jamming of satellite signals and legal pressures on satellite providers, yet ultimately accelerated viewer migration to digital platforms like VPN-enabled streaming by the mid-2020s, as trust in independent channels like Manoto reached 44% in 2023 polls compared to far lower confidence in state outlets. Manoto's role in amplifying expatriate perspectives also facilitated a reconfiguration of opposition media narratives, mainstreaming monarchist and secular viewpoints that had previously been marginalized, thereby diversifying the discursive space beyond regime-approved frames. Despite financial disruptions in 2023 leading to a temporary broadcasting hiatus, its legacy persists in sustaining demand for apolitical cultural content as a gateway to political awareness, challenging the sustainability of Iran's ideologically rigid state media model.

Current Status and Future Prospects

Transition to Digital Platforms (2023–2024)

In November 2023, Manoto announced it faced severe financial difficulties that threatened its operations, prompting warnings of potential closure after over a decade of broadcasting. These challenges stemmed from unsustainable costs amid disrupted funding streams, exacerbated by external pressures such as Iranian government jamming of satellite signals and international sanctions limiting revenue options for Persian-language exile media. The channel, which had relied on satellite free-to-air distribution to reach audiences inside Iran, shifted focus to digital alternatives to preserve its content production and dissemination without linear TV infrastructure. By 2024, Manoto ceased its satellite broadcasts entirely, marking the end of traditional television transmission on January 31. This pivot allowed the channel to redirect limited resources toward online platforms, including its website, , and channels like (now X) and , where it continued uploading videos, news segments, and original programming. The transition maintained , with surveys indicating Manoto retained significant daily viewership rates of around 42% among Iranian respondents, comparable to other UK-based outlets, though inside required VPNs to circumvent blocks. The move to digital platforms reduced operational overheads associated with satellite leasing and uplinking but introduced new hurdles, including algorithmic limitations on video reach and dependency on ad or subscriptions amid volatile donor support. Despite these, Manoto emphasized sustaining its role as a cultural and oppositional voice through over 1,000 on-demand videos by late 2024, prioritizing content that resonated with younger, tech-savvy Iranian expatriates and domestic users. This strategic adaptation reflected broader trends in exile confronting and , enabling persistence without the vulnerabilities of dependency.

Ongoing Operations and Challenges (2025)

In 2025, Manoto TV maintains satellite broadcasting via Eutelsat 7B at frequency 11304 horizontal polarization and symbol rate 29700, reaching an estimated 35 million viewers globally, while emphasizing digital platforms for content distribution. Its YouTube channel delivers documentaries, entertainment programs, news, and current affairs, accumulating over 1.5 million monthly watches and offering subscription access at £12.99 per month for premium content. The network produces original programming, including live discussions and interviews on geopolitical issues affecting Iran, as evidenced by broadcasts in August and September 2025 featuring analysts on international tensions and regime dynamics. Operations have shifted toward a leaner model following financial strains, with programming often relying on rebroadcasts and reduced-budget productions compared to peak years, supplemented by community support appeals on its website to sustain content creation. Funding sources remain opaque, historically tied to private investors but now incorporating viewer subscriptions and donations amid past closure threats in 2023 due to unsustainable costs. Persistent challenges include direct threats from the Iranian regime, which designates Manoto alongside as a prominent target for "deeply undermining" its authority through critical coverage. Iranian intelligence employs intimidation tactics, including at least 15 documented plots for murder or kidnapping of journalists and dissidents since , hostile reconnaissance, and cyber operations aimed at disrupting UK-based Persian media. These efforts, escalated post-2022 protests, foster operational insecurity, limiting staff mobility and engagement while heightening risks of physical attacks via proxies or criminal networks. Additionally, satellite jamming and domestic bans in constrain reach, compelling reliance on VPN-dependent digital access amid competition from state-backed alternatives.

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