Manuel Turizo
Manuel Turizo Zapata (born April 12, 2000) is a Colombian singer, songwriter, and multi-instrumentalist renowned for blending reggaeton, Latin pop, and tropical rhythms in his music.[1] Rising to prominence in the late 2010s, he gained international attention with his debut single "Una Lady Como Tú" in 2017, which became a massive hit across Latin America and marked his breakthrough into the global music scene.[2] Native to Montería, Córdoba, Turizo began creating music at age 13, heavily influenced by his older brother Julián, with whom he co-wrote early tracks, and drew inspiration from artists like Bruno Mars, Nicky Jam, and local vallenato singer Kaleth Morales.[3][4] Turizo's career took off after signing with Sony Music Latin in 2018 alongside his brother, leading to the release of his debut studio album ADN in 2019, which peaked at No. 8 on Billboard's Top Latin Albums chart and featured collaborations with artists like Ozuna on the track "Vaina Loca."[3][5] His smooth tenor voice and themes of love, resilience, and heartbreak propelled subsequent releases, including the 2021 sophomore album Dopamina, which explored emotional depth through tracks like "Esclavo de Tus Besos," and the 2023 album 2000, incorporating house music and reggaeton elements.[6][7] In 2024, he released 201, a 12-track album inspired by his roots in Montería and featuring salsa influences alongside collaborations with artists like Yandel and Grupo Frontera.[8] Among his most notable hits is "La Bachata" (2022), an urban bachata single that topped Billboard's Tropical Airplay chart and amassed billions of streams worldwide, solidifying his crossover appeal.[9] Turizo has collaborated extensively with global artists, including performances with Coldplay during their South American tour in 2022, a duet with Becky G on "Qué Haces" at the 2025 American Music Awards, and features on tracks like "El Merengue" with Marshmello and "Dem Time Deh" with Sean Paul.[10][11] His work has earned multiple accolades, including three Latin Grammy nominations—such as Best Tropical Song for "El Merengue" in 2023—and nods at the 2025 Billboard Latin Music Awards for Tropical Song of the Year ("En Privado" with Xavi) and Sales Song of the Year.[12][13] As of 2025, Turizo continues to tour globally with his 201 World Tour, which has included performances across Europe and Latin America, emphasizing his evolution from a young Montería talent to a key figure in contemporary Latin music.[14]Early life and education
Family background and upbringing
Manuel Turizo Zapata was born on April 12, 2000, in Montería, a city in the Córdoba Department of northern Colombia, known for its vibrant coastal culture and agricultural roots. Growing up in this region, Turizo was immersed in the local musical traditions from an early age, including vallenato, a genre deeply embedded in Cordobés identity through accordion-driven folk rhythms and storytelling lyrics.[4] Turizo hails from a musical family that nurtured his artistic inclinations. His father, a musician who played instruments such as the guitar and saxophone, encouraged both Turizo and his older brother to pursue music as a core part of their lives.[15] His mother, Marcela Zapata, provided unwavering support for his dreams, though she emphasized the importance of education alongside his passions; she also shaped his early musical tastes with her preferences playing a significant role in his daily environment.[16][17] Turizo's older brother, Julián Turizo, is also a singer-songwriter and composer who became a pivotal influence, collaborating closely with Manuel from the outset and forming a creative duo that amplified their shared musical pursuits.[3][18] Raised in a middle-class household where music was not just a hobby but an essential family activity, Turizo experienced the rhythms of everyday life in Montería, a place blending urban growth with rural traditions.[19] However, the region's economic challenges during the early 2000s, marked by broader Colombian issues like limited opportunities and financial constraints, tested his resolve. For instance, at age 16, Turizo faced hurdles in uploading his early songs online due to the inability to afford basic digital tools, such as a credit card for a mere nine-dollar platform fee, fostering the perseverance that defined his path forward.[16]Initial musical influences and training
Turizo's passion for music emerged early, shaped by his family's artistic environment in Montería, Colombia. His father, a local musician, played the guitar and saxophone, while his older brother Julián, who also played guitar, served as an initial guide and later became his producer and collaborator.[15][20] Around the age of 12 or 13, Turizo began vocal training with a Cuban music teacher, who helped refine his singing techniques and uncover his unique husky baritone voice, shifting his focus from aspiring to be a veterinarian to pursuing music professionally.[15][21][22] Despite his growing interest in music, Turizo completed his secondary education in Montería, balancing school with his artistic pursuits.[16] Largely self-taught, he learned to play several instruments during his childhood, including the guitar, piano, saxophone, and ukulele, drawing from family encouragement and personal practice rather than formal conservatory education.[21][23] His formative influences blended local Colombian sounds with global pop, including vallenato artists like Carlos Vives and Kaleth Morales, as well as international figures such as Bruno Mars, Michael Jackson, and urban Latin stars like Nicky Jam and Pablo Alborán.[2][24] Turizo's informal training extended to local performances in Montería, where he honed his skills through community events and family support, without relying on structured programs or online tutorials.[20][25] By his early teens, around age 13, he began composing his first original songs, centering on romantic themes that reflected his personal experiences and evolving style.[15][21]Career
2016–2018: Breakthrough with "Una Lady Como Tú" and debut album ADN
In 2017, at the age of 17, Manuel Turizo released his debut single "Una Lady Como Tú," a reggaeton track that he co-wrote and produced with the help of his brother Julián and a local collaborator. Uploaded to YouTube, the song quickly gained traction in Colombia before exploding virally across Latin America in 2017, surpassing 280 million views by November of that year and establishing Turizo as a rising talent in the urban music scene.[26][27] The track's success propelled Turizo into the spotlight, peaking at No. 21 on the Billboard Latin Pop Airplay chart and No. 41 on the overall Latin Airplay chart, marking his first entry on U.S. charts and introducing him to international audiences. This breakthrough led to his signing with La Industria Inc., a Sony Music-distributed label, shortly after the viral surge in 2017, providing the platform for further development. During this period, Turizo balanced his emerging career with personal growth, drawing on his early guitar training to refine his songwriting skills. He also ventured into early collaborations, notably teaming up with Colombian artist Valentino on the single "Bésame" in May 2017, which further showcased his versatile urban sound and helped solidify his presence in the reggaeton landscape.[28] To capitalize on his momentum, Turizo embarked on promotional tours across Colombia in 2017, including opening slots for established acts like Ozuna, which honed his live performance abilities and built a dedicated fanbase at home. These efforts extended to initial U.S. exposure through radio play and digital streaming, laying the groundwork for broader Latin market penetration. By 2018, Turizo had signed a formal recording contract with Sony Music Latin alongside his brother Julián, allowing him to focus on crafting his debut project. This culminated in the release of his first studio album, ADN, in 2019 under La Industria Inc. and Sony Music Latin, which prominently featured "Una Lady Como Tú" alongside new tracks reflecting his evolving style. The album debuted at No. 8 on the Billboard Top Latin Albums chart, underscoring the impact of his early breakthrough.[28][3][29]2019–2022: Dopamina, collaborations, and rising international fame
In 2021, Manuel Turizo released his second studio album, Dopamina, on April 9 through Sony Music Latin and La Industria Inc., marking a significant evolution in his sound with a blend of reggaeton, urban pop, and tropical influences.[30] The 14-track project featured high-profile collaborations, including will.i.am and El Alfa on the upbeat "Caliente," Wisin & Yandel on the rhythmic "Mala Costumbre," Maluma on "Amor En Coma," and Rauw Alejandro on "La Nota" (with Myke Towers), showcasing Turizo's ability to merge his songwriting with diverse Latin urban talents.[31] Key singles from the album, such as "La Nota" with Rauw Alejandro and Myke Towers, and "Amor En Coma" with Maluma, highlighted his versatility and contributed to the record's commercial momentum.[32] The period was also defined by impactful collaborations that expanded Turizo's reach, including his feature on "Pa' Olvidarte" alongside ChocQuibTown, Zion & Lennox, and Farruko, which earned a nomination for Best Urban Fusion/Performance at the 2019 Latin Grammy Awards.[12] This track exemplified the growing crossover appeal of urban fusion in Latin music, blending reggaeton with Afro-Colombian elements. Earlier, in 2019, Turizo contributed to DJ Snake and J Balvin's "Loco Contigo" with Tyga, a global hit that fused dance and Latin pop, further solidifying his international presence.[33] "La Bachata," released as a single in 2022 and gaining explosive traction later that year, became a cornerstone of Turizo's rising fame, topping the Billboard Latin Airplay chart for the first time as a lead artist in October 2022 and peaking at No. 72 on the all-genre Hot 100.[34] The urban bachata track amassed hundreds of millions of streams on Spotify by mid-2022, propelling Turizo's overall catalog toward billion-stream milestones and establishing him as a streaming powerhouse in Latin music.[9] The COVID-19 pandemic profoundly shaped this era, forcing a pivot to virtual performances for promotion and engagement; Turizo delivered a quarantine concert with Billboard on March 25, 2020, to support MusiCares, and participated in remote sets for events like the iHeartRadio Fiesta Latina on October 8, 2020, alongside Ozuna and Nicky Jam.[35] These adaptations, including enhanced digital releases for Dopamina amid lockdowns, helped sustain his momentum, leading to his first major U.S. headline tours in smaller venues by late 2022 and setting the stage for broader arena-level success.[36]2023–present: Album 2000, 201, world tour, and recent projects
In 2023, Turizo released his third studio album, 2000, which incorporated house music and reggaeton elements while exploring themes of personal growth and love, featuring collaborations like "El Merengue" with Marshmello. The project further established his genre-blending style and achieved commercial success, including multiple chart entries on Billboard lists.[7] In 2024, Manuel Turizo released his fourth studio album, 201, on November 22, marking a deeply personal return to his Caribbean roots in Montería, Colombia, with themes centered on cultural folklore, personal reflection, and artistic evolution.[37] The 12-track project, produced under La Industria Inc. and Sony Music Latin, incorporates vibrant Latin rhythms like bachata and merengue, drawing from his upbringing in apartment number 201 to symbolize growth and homage to Latin American heritage.[38] Key singles related to the album include the preceding "Mamasota" featuring Yandel (released February 2024), "De Lunes a Lunes" with Grupo Frontera, and "Qué Pecao" with Kapo, which highlight Turizo's blend of urban and tropical sounds while emphasizing emotional introspection.[39] Following the album's release, Turizo announced the 201 World Tour in April 2025, launching in June with initial stops across Latin America, including Mexico and Colombia, before expanding to the United States, Europe, and additional regions.[40] The tour, produced by CMN and La Industria Inc., features high-energy performances infused with celebratory Latin elements, such as interactive staging and regional instrumentation, and includes notable U.S. dates like September 19 at the Peacock Theater in Los Angeles, alongside European legs in cities like Zurich and Rotterdam in November.[41] This outing builds on the momentum from his prior releases, showcasing an evolved live presentation that celebrates his cultural influences.[42] In 2025, Turizo expanded into television as a debut coach on season 10 of La Voz Kids Spain, joining returning mentors David Bisbal and Lola Índigo, as well as newcomer Edurne, where he guided young talents through blind auditions and finals, ultimately leading the winning team with contestant Lucas Paulano.[43] During interviews promoting the tour and album, he teased upcoming collaborations, expressing excitement over ongoing projects that continue his fusion of genres, including recent releases like the bachata-corrido track "En Privado" with Xavi, released in February.[44] "En Privado" earned Turizo two nominations at the 2025 Billboard Latin Music Awards for Sales Song of the Year and Tropical Song of the Year, underscoring his sustained impact in the Latin music landscape.[13]Musical style and artistry
Genres and influences
Manuel Turizo's music primarily spans reggaeton, Latin pop, and trap, often incorporating fusions of bachata and vallenato to create a versatile urban sound rooted in Latin rhythms.[1] His debut work leaned heavily into reggaeton's energetic beats and trap's introspective edges, as seen in his breakthrough single "Una Lady Como Tú," which blended streetwise urban elements with catchy pop hooks.[29] Over time, he has expanded into bachata's romantic sway and merengue's upbeat flair, evident in hits like "La Bachata" that merge traditional Dominican influences with modern production.[9] Turizo's influences draw from his Colombian upbringing in Montería, Córdoba, where he was shaped by local vallenato legends like Kaleth Morales, whose emotive storytelling in folk traditions inspired his early romantic sensibilities.[4] These roots blend with urban Latin icons such as Daddy Yankee and J Balvin, who influenced his adoption of reggaeton's bold rhythms and trap's raw lyricism, as well as international pop figures like Justin Bieber, Ed Sheeran, and Bruno Mars, adding melodic accessibility and emotional depth to his tracks.[45][46] He has cited a broad palette, including Don Omar for reggaeton energy and Aventura for bachata romance, reflecting a deliberate fusion of cultural sounds.[45][47] His genre experimentation has evolved notably across projects, shifting from the pure reggaeton dominance of his 2019 debut album ADN—characterized by urban-pop vigor—to the more romantic and acoustic-leaning elements in Dopamina (2021), 2000 (2023), and 201 (2024), where vallenato infusions, house music, and softer ballads highlight introspection and tropical warmth.[7][48] This progression underscores his refusal to be confined to one style, incorporating house, Afrobeats, and regional Mexican touches for a global appeal.[10][42] Turizo's work carries cultural impact through the integration of Cordobés accents and regional themes, infusing lyrics with Colombian coastal narratives of love, heartbreak, and resilience that resonate beyond urban genres.[49] This grounding in his heritage distinguishes his sound, bridging traditional Latin folk with contemporary global trends.[4]Songwriting and vocal technique
Manuel Turizo's songwriting process is deeply personal and collaborative, often drawing from autobiographical experiences to explore themes of love, heartbreak, and the complexities of youth. He began writing lyrics as a child around age 12, initially inspired by family musical influences, and continues to co-write the majority of his tracks, emphasizing emotional vulnerability to connect with listeners on intimate levels.[50][46][7] His vocal technique features a rich baritone range that delivers smooth, authoritative delivery suited to romantic urban Latin styles, allowing him to convey depth in both upbeat tracks and slower ballads. Turizo honed his singing through formal training starting at age 12, which enhanced his control and emotional expressiveness without heavy reliance on Auto-Tune, setting him apart in reggaeton where such effects are common.[51][4][15] As a multi-instrumentalist proficient in guitar, piano, ukulele, and saxophone—skills learned from his family—Turizo integrates these into his studio and live work, often using them to shape melodies during composition.[21][52][15] In production, Turizo favors minimalistic arrangements for ballads to highlight lyrical intimacy, contrasting with heavier reggaeton drops in dance-oriented songs, reflecting an evolution toward genre-blending that incorporates pop, trap, and traditional Latin elements like bachata.[7][9][53] Critics have praised Turizo for his authenticity within the urban Latin scene, noting his genuine emotional delivery and personal storytelling as refreshing amid commercial trends, with frequent comparisons to Maluma for their shared romantic reggaeton sensibilities and collaborative history.[7][54][55]Personal life
Relationships and family
Manuel Turizo maintains a close relationship with his older brother, Julián Turizo, who is a musician, composer, and key collaborator in his career; the siblings have co-written hits like "Una Lady Como Tú" and frequently perform together, providing mutual support amid the demands of the music industry.[56][57][58] Turizo's father, Carlos Santiago Turizo, instilled a love for music in the family through his own background as a musician who played guitar and saxophone, while his mother, Diana Marcela Zapata, has profoundly shaped his personal values by emphasizing family unity and emotional resilience; the family continues to reside in Montería, Colombia, serving as Turizo's anchor despite his global travels.[15][20][59][60] In his personal life, Turizo has been in a committed relationship with Colombian influencer and model Joselina Sorza since 2019, a partnership he has described as grounded in trust and understanding, often highlighting her role as his emotional support without delving into excessive public details.[61][62][63] He has expressed a preference for maintaining privacy around his romantic life in recent interviews, focusing instead on the stability it provides amid his rising fame.[61] As of 2025, Turizo is not married and has no children.[25]Philanthropy and activism
Manuel Turizo has actively supported the Maestro Cares Foundation, an organization dedicated to improving the quality of life for underprivileged children and adolescents in Latin America through initiatives in education, health, and housing. In 2023, as part of a partnership with e.l.f. Cosmetics, Turizo endorsed the foundation, which led to a $50,000 donation aimed at benefiting disadvantaged communities in Colombia and beyond. His involvement reflects a commitment to providing resources and opportunities for youth in underserved areas, drawing from his own upbringing in Montería, Colombia.[64][65] During the COVID-19 pandemic, Turizo contributed to relief efforts by participating in the 2020 remake of the song "Color Esperanza," organized by Sony Music Latin and Global Citizen. All net proceeds from the track were donated to the Pan American Health Organization (PAHO) to support COVID-19 response initiatives across the Americas, including medical aid and public health campaigns in Colombia. This collaboration highlighted his role in using music as a platform for humanitarian support amid global crises.[66][67] Turizo has also engaged in advocacy for mental health awareness within the music industry, openly sharing his personal experiences with anxiety to encourage others to prioritize emotional well-being. In interviews, he has discussed his experiences with anxiety exacerbated by the pandemic and career pressures, emphasizing techniques like mindfulness and professional support to manage stress. Post-2022, his reflections in media outlets have promoted destigmatizing mental health discussions among young artists and fans, underscoring the importance of balance in high-pressure environments.[68][16]Discography
Studio albums
Manuel Turizo's debut studio album, ADN, was released on August 23, 2019, through Sony Music Latin and features 16 tracks that blend reggaeton, Latin pop, and vallenato influences.[29] The album is led by the breakout single "Una Lady Como Tú," which became a cornerstone of his early success and helped propel ADN to commercial heights. On the U.S. charts, ADN marked Turizo's first entry into the Top Latin Albums tally, peaking at No. 8 and solidifying his rising presence in the Latin music market. His second studio album, Dopamina, arrived on April 9, 2021, also under Sony Music Latin, comprising 13 tracks that explore themes of love, heartbreak, and urban rhythms with contributions from producers like Sky Rompiendo and Ovy on the Drums.[30] Highlighted by tracks such as "La Nota" (featuring Rauw Alejandro, Mr. Naisgai, and Darell) and "Mala Costumbre," the album showcases Turizo's evolving songwriting and vocal delivery.[69] Commercially, Dopamina earned Latin platinum certification in the United States from the RIAA for 60,000 units.[70] His third studio album, 2000, was released on March 17, 2023, through Sony Music Latin, consisting of 17 tracks that incorporate house music, reggaeton, and electronic elements, reflecting Turizo's birth year and personal evolution.[71] Featuring collaborations like "El Merengue" with Marshmello, the album debuted at No. 2 on the Billboard Top Latin Albums chart and received Latin platinum certification in the United States from the RIAA.[72][73] Turizo's fourth studio album, 201, named after the apartment number from his childhood in Montería, Colombia, was released on November 22, 2024, via La Industria Inc. under exclusive distribution by Sony Music Entertainment US Latin LLC, containing 12 tracks that reflect on personal growth and maturity through a mix of bachata, mambo, and vallenato elements.[37][74] Featuring the single "En Privado" with Xavi, the project emphasizes introspective lyrics and Caribbean roots. By August 2025, 201 had earned gold certification in the United States from the RIAA.[75]Notable singles and collaborations
Manuel Turizo's debut single "Una Lady Como Tú," released independently in 2016, achieved his first No. 1 position on Colombia's Top 100 chart and earned diamond certification in the country, while receiving 8× Latin Platinum certification from the RIAA in the United States.[76][28][77] In 2022, Turizo released "La Bachata," which featured several remix versions and topped Billboard's Tropical Airplay chart for 14 weeks, marking one of the longest-running No. 1s in the chart's history; the track has surpassed 2 billion streams across platforms.[9][78][48] The 2024 collaboration "En Privado" with Xavi earned nominations at the 2025 Billboard Latin Music Awards for Sales Song of the Year and Tropical Song of the Year, and peaked at No. 5 on the Billboard Hot Latin Songs chart.[13][79] Turizo has featured on several high-impact collaborations, including "La Nota" with Myke Towers and Rauw Alejandro in 2020, which reached No. 5 on the Hot Latin Songs chart, and "Mala Costumbre" with Wisin & Yandel in 2021, peaking at No. 20; his collaborative tracks have collectively exceeded 2 billion streams by 2025.[79][80][81]Live performances and tours
Major concert tours
Manuel Turizo launched his first major headlining tour, the ADN Tour, in 2019 to promote his debut studio album ADN. The tour included dates across Colombia and select Latin American cities, marking his transition to larger venues and establishing his live performance reputation early in his career. His second major outing, the Dopamina Tour, followed in 2021 to support his second studio album of the same name. The tour featured multiple dates across Latin America and the United States, including performances at The Fillmore Miami Beach in Miami on September 11, 2022, and various venues in Bogotá.[82][83] It marked an important step in his career, transitioning from smaller club shows to larger theater productions with a focus on his reggaeton and urban pop sound.[84] In 2023, Turizo undertook the 2000 Tour to support his third studio album 2000. The tour spanned Latin America and the U.S., with notable stops including Miami's James L. Knight Center on October 6, 2023, where he was presented with a plaque for achievements, and emphasized his evolving sound incorporating house and reggaeton elements.[85][86] In 2025, Turizo embarked on the 201 World Tour, his most ambitious outing to date, which began on June 11 in Guadalajara, Mexico.[40] The tour comprises over 30 dates across more than 10 countries, including Latin America, the United States, and Europe, with key stops such as Movistar Arena in Madrid, Spain, on October 23; Troxy in London, England, on November 2; and Kaseya Center in Miami, Florida, on October 26.[87][88][89] This production represents his expansion into new European markets and introduces elements inspired by the vibrant, Caribbean-rooted energy of his fourth studio album, 201, released in November 2024.[48] Tour highlights include dynamic performances of collaborations with artists like Wisin & Yandel on "Mala Costumbre" and Piso 21 on "Los Cachos," often drawing enthusiastic crowd participation.[90] Many shows have sold out, such as 11 consecutive dates in Spain and a concert at Parque Viva in Costa Rica that attracted over 9,000 attendees.[91][92] Arena venues typically see average attendances exceeding 10,000 fans per night, reflecting Turizo's growing international draw.[89] The production emphasizes high-energy staging, incorporating a live band, elaborate visuals, and interactive elements that blend urban rhythms with traditional Latin influences, earning praise for Turizo's vocal prowess and stage presence.[93][94]Festival appearances and residencies
Manuel Turizo made his debut at the Baja Beach Fest in Rosarito, Mexico, from August 11 to 13, 2023, where he delivered a set that blended reggaeton and urban Latin hits, captivating the beachfront crowd during the event's first day as the sun emerged.[95] His performance at this reggaeton-focused festival highlighted his rising prominence in Latin music scenes, sharing the lineup with artists like Wisin y Yandel and Ozuna.[96] Later that year, Turizo headlined a slot at the Coca-Cola Flow Fest in Mexico City on November 26, 2023, performing tracks such as "La Bachata" and "El Merengue" to an enthusiastic audience at the Autódromo Hermanos Rodríguez. During the show, he paused to ensure medical attention for a fan who had fainted, demonstrating concern for attendee safety amid the high-energy urban music festival that drew thousands.[97] The event, known for its focus on Latin trap and reggaeton, featured Turizo alongside acts like Duki and Lola Índigo, underscoring his appeal in Mexico's vibrant festival circuit.[98] In 2024, Turizo achieved a milestone at the Festival Internacional de la Canción de Viña del Mar in Chile on February 25, performing a medley including "La Nota," "Mala Costumbre," and "Déjala que Vuelva" at the Quinta Vergara Amphitheater.[99] The crowd's overwhelming response earned him both the Gaviota de Plata and Gaviota de Oro awards, marking one of the festival's most memorable nights and solidifying his international draw with reports of an electric atmosphere and full engagement from attendees.[100] Turizo has also shone at major award shows, delivering a vibrant rendition of "La Bachata" at the 2022 Billboard Latin Music Awards on September 29 in Las Vegas, where the colorful staging amplified the song's tropical vibes.[101] He followed with a performance of the same hit at the 2023 Latin American Music Awards, further showcasing his vocal range and stage presence in a format celebrating Latin music achievements.[102] More recently, on May 26, 2025, Turizo joined Becky G for a dynamic duet of "Qué Haces" at the American Music Awards, blending dance moves and chemistry that highlighted their collaborative chemistry to a global audience.[11] Regarding residencies, Turizo headlined an exclusive one-night event at SiriusXM and Pandora's El Pulso in Miami on June 26, 2025, at the Ice Palace Film Studios, offering an intimate setting tied to his ongoing 201 World Tour.[103] This performance, broadcast exclusively on Hits Uno and Caliente channels, emphasized close fan interaction and acoustic elements from his repertoire, receiving praise for its personal energy in the Latin music community.[104]Other ventures
Television and media appearances
Manuel Turizo made his coaching debut on the tenth season of La Voz Kids Spain in 2025, joining fellow coaches David Bisbal, Edurne, and Lola Índigo.[105] As a new coach, he mentored a team of young talents, including the season's winner Lucas Paulano, marking a historic victory in his first appearance on the show.[43] Turizo has made several guest appearances on major television programs, including a performance of his hit single "La Bachata" on The Tonight Show Starring Jimmy Fallon in November 2022.[106] In 2025, he performed on Good Morning America's Summer Concert Series and collaborated with Micah Palace on America's Got Talent finale.[107][108] He has also featured in multiple interviews on Univision's Despierta América from 2020 through 2025, discussing his music career, personal life, and upcoming projects.[109] In media coverage, Turizo was featured in Billboard and Variety in late 2024, where he reflected on his artistic evolution and the release of his fourth studio album, 201.[8][37] These features highlighted the album's personal themes, drawing from his childhood in Montería, Colombia. He has occasionally used TV spots to promote his concert tours, such as previews on Latin American networks ahead of major legs.Filmography and endorsements
Manuel Turizo has ventured into acting primarily through cameo appearances and starring roles in music videos that incorporate narrative storytelling. In the 2018 Colombian telenovela The Queen of Flow, Turizo made a cameo appearance as himself, integrating his musical persona into the series' plot about a reggaeton composer seeking revenge.[110] He starred in the 2022 music video for his single "La Bachata," directed by Fdave and featuring a romantic storyline inspired by 2000s aesthetics, where Turizo portrays a heartbroken lover navigating love and loss through bachata dance sequences.[111][9] Beyond acting, Turizo has secured several high-profile brand endorsements, leveraging his appeal in the Latin music market. In 2023, he partnered with e.l.f. Cosmetics as part of a targeted campaign for the Latinx community, co-creating and performing the promotional single "ojos.labios.cara" (eyes.lips.face), which marked the brand's first original song collaboration with a Latin artist.[64] Turizo has also collaborated extensively with Pepsi in Latin America, including the 2023 "#SedDeMás" campaign that tied into his music with ads emphasizing sharing and enjoyment, and ongoing promotions supporting his live performances.[112]Awards and nominations
Latin Billboard Music Awards
Manuel Turizo has garnered recognition at the Billboard Latin Music Awards for his chart-topping hits and crossover success in the Latin music landscape. His accolades highlight his versatility across genres like reggaeton, bachata, and tropical music, with notable achievements in airplay and global streaming categories. In 2023, Turizo won three awards for "La Bachata," including Latin Airplay Song of the Year and Global 200 Latin Song of the Year. That same year, "El Merengue" (with Marshmello) received a nomination for Tropical Song of the Year, while "La Bachata" won the category. Earlier, in 2021, Turizo earned a nomination for Latin Pop Song of the Year for "TBT" (with Sebastián Yatra and Rauw Alejandro). By 2025, Turizo had accumulated multiple nominations across the awards' history, reflecting his consistent chart performance. He received two nods that year: Sales Song of the Year for "En Privado" (with Xavi) and Tropical Song of the Year for "En Privado" (with Xavi), though he did not win either.[13][113]| Year | Category | Result | Details |
|---|---|---|---|
| 2021 | Latin Pop Song of the Year | Nomination | "TBT" (with Sebastián Yatra and Rauw Alejandro) |
| 2023 | Latin Airplay Song of the Year | Win | "La Bachata" [114] |
| 2023 | Global 200 Latin Song of the Year | Win | "La Bachata" [115] |
| 2023 | Tropical Song of the Year | Win | "La Bachata" |
| 2023 | Tropical Song of the Year | Nomination | "El Merengue" (with Marshmello) |
| 2025 | Sales Song of the Year | Nomination | "En Privado" (with Xavi) [13] |
| 2025 | Tropical Song of the Year | Nomination | "En Privado" (with Xavi) [13] |