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Maria Borges

Maria Borges (born 28 October 1992) is an Angolan fashion model renowned for her trailblazing career, including becoming the first model to walk the with natural afro hair in 2015 and serving as a global for L'Oréal Paris since 2017. Born in , , during the , Borges was raised by her older sister and siblings after losing her mother at age 11, with her uncle providing additional financial support amid challenging circumstances. At age 17, she was discovered in 2010 after placing in the top 10 of the contest, leading to her signing with local agency STEP Models in and later We Are Models in . She relocated to New York, signing with Supreme Management and debuting at New York Fashion Week with 17 shows, before switching to in 2015, where she has since been represented internationally. Named Africa Magazine's top model of 2013, Borges has walked runways for prestigious houses including , , , , and , and appeared in campaigns for brands like Ports 1961, , and . Standing at 5'11" (1.80 m) with measurements of 32-24-34, she has been featured on covers like Elle magazine and continues to advocate for diversity in fashion, remaining active in high-profile events such as the 2025 Cannes Film Festival opening ceremony and runway shows for designers like Stéphane Rolland and Philipp Plein.

Early life

Childhood in Angola

Maria Borges was born on October 28, 1992, in , the capital city of . Her early years unfolded against the backdrop of the , a protracted conflict that ravaged the country from 1975 until its conclusion in 2002, when Borges was just nine years old. Growing up in during this period exposed her to widespread instability, including economic scarcity and social upheaval that affected daily life for many families. Borges was raised primarily by her older sister, who is only five years her senior, after their mother passed away when Borges was 11 years old; their father was absent throughout her childhood. This family dynamic placed significant responsibility on her sister, who began working at a supermarket at age 18 to help fund Borges' schooling, while their uncle provided additional financial support for her education and basic needs despite managing his own household. The hardships of the war era, including limited access to resources, shaped a resilient upbringing marked by close familial bonds and a focus on survival. In her early education in , Borges attended school with an emphasis on Catholic principles, which instilled in her a strong sense of and humanitarian values reflective of Angolan cultural traditions. Influenced by these surroundings and the challenges around her, she aspired to become a , driven by a desire to help others amid the limited opportunities available in post-war . However, financial constraints and family responsibilities curtailed her ability to pursue higher studies in , highlighting the broader barriers faced by in her during recovery from .

Entry into modeling

Borges entered the modeling industry in 2010 at the age of 17, when she participated in the Angola contest and placed in the top 10, catching the attention of scouts despite not winning. This led to her signing with the Luanda-based agency STEP Models, marking her initial professional representation. Following the contest, she relocated to , , where her Angolan agency placed her with We Are Models, allowing her to undergo training and complete early shoots while gaining international exposure. In 2012, after these foundational experiences, she signed with Management in , a pivotal move that elevated her career trajectory. One month after joining Supreme, Borges made her runway debut during for Spring/Summer 2013, walking in 17 shows, including for . This strong start highlighted her potential, culminating in her recognition as Africa Magazine's top model of 2013.

Modeling career

Breakthrough and early success

Maria Borges' breakthrough came in 2013 when she was named Africa Magazine's top model of the year, recognizing her rapid ascent following her international debut. That same year, she made her first appearance in the , marking a pivotal moment in her career and leading to annual runway walks for the brand through 2017. A defining highlight occurred during the 2015 , where Borges became the first model to walk the runway with her natural afro hair, a bold statement that challenged traditional beauty norms in high fashion and garnered widespread acclaim. This moment, during her third consecutive appearance, symbolized a shift toward greater inclusivity and celebrated her Angolan heritage on a global stage. Throughout the mid-2010s, Borges secured prominent editorials in leading publications, including Vogue Portugal's May 2014 issue, photographed by Rui Aguiar, as well as features in Vogue Italia's September 2013 edition by Miles Aldridge and various international Vogue editions. She also appeared in Harper's Bazaar Brazil's May 2014 editorial and early shoots for W Magazine, solidifying her presence in high-profile print media. These assignments showcased her versatility and contributed to her growing reputation among designers and photographers. Her early success extended to commercial campaigns, including work for cosmetics between 2013 and 2016, where she promoted beauty products emphasizing diverse representations of elegance. Borges also featured in advertising for Diane von Furstenberg during this period, aligning with the designer's empowering aesthetic, while her appearances for brands like Kenzo in spring/summer 2014 collections highlighted her dynamic presence in .

Victoria's Secret era and major campaigns

Maria Borges solidified her status as a prominent figure in the fashion industry during her tenure with , participating in the brand's annually from 2013 to 2017. Her appearances culminated in the 2016 Paris show, where she donned elaborate multi-colored striped wings as part of the "Road Ahead" segment, embodying the event's nomadic theme with a white lace ensemble. In 2017, at the extravaganza, Borges again featured prominently, showcasing neon-striped wings that highlighted the show's opulent, dreamlike aesthetic. These walks not only amplified her visibility but also underscored her role in diversifying the runway's representation of beauty. In 2015, Borges transitioned from Supreme Management to , a move that opened doors to high-value contracts and elevated her commercial profile. This agency switch facilitated her landmark role as the first African model of the century to grace the cover of USA's May issue, a milestone that celebrated her natural features and advocated for greater inclusivity in editorial spaces. Her 2015 Victoria's Secret appearance, where she became the first model to walk with her natural , further exemplified her influence on beauty standards during this era. Borges expanded into major luxury campaigns between 2015 and 2018, serving as a global ambassador for L'Oréal Paris starting in 2017, where she fronted initiatives like the "All Worth It" project promoting women's confidence. She also starred in advertisements for , leveraging her earlier exclusive runway status with the house to secure print work that emphasized bold, multicultural aesthetics. Additional collaborations included , H&M's sun-soaked Summer 2018 campaign alongside , and , blending high fashion with accessible luxury to broaden her appeal. During and Fashion Weeks from 2016 to 2018, Borges commanded runways for elite houses, walking for in structured, feminine silhouettes that defined the brand's collections. Her strides for captured the label's rock-infused edge, while appearances at showcased fur-trimmed opulence and geometric patterns, cementing her as a versatile force in luxury fashion circuits. These shows, often exclusive or high-profile openings, highlighted her poised presence and contributed to her growing international stature.

Recent endeavors (2018–present)

Following her prominent work in the , Maria Borges has diversified her modeling portfolio, shifting from high-profile shows to a broader emphasis on luxury fashion, inclusive , and global cultural events. This evolution reflects the industry's growing focus on , , and , allowing her to collaborate with brands that align with these values. Borges has maintained a strong presence on international runways from 2018 onward, walking for luxury houses during key fashion weeks. Notable appearances include opening the Kibonen Nfi SS25 show at in September 2024, where she showcased culturally inspired designs, and the Chuks Collins SS25 presentation later that month, highlighting African artistry. In 2025, she continued this trajectory with the Stéphane Rolland show in on July 8 and the collection on May 21, demonstrating her enduring appeal in high-end European fashion. Her runway work has also extended to emerging markets, such as the GTCO Fashion Weekend in , , on November 9, 2025, where she graced the main runway alongside a on modeling mindset. As a longstanding L'Oréal Paris ambassador since 2017, Borges has actively participated in campaigns promoting diversity and empowerment, including features that celebrate natural beauty and underrepresented voices in the beauty industry through the 2020s. Her editorial presence has remained robust, with standout features in international publications. In October 2023, she appeared on the cover of Vogue Portugal's Fame Issue, accompanied by an in-depth interview discussing her career, heritage, and views on fame in the fashion world. Borges has also been profiled in Essence magazine editorials, such as a 2020 piece on her beauty inspiration and natural hair advocacy, alongside contributions to global editions like Dress to Kill Magazine's Fall 2019 cover. These works underscore her role in amplifying diverse narratives from 2019 to 2025. Borges extended her influence to high-profile cultural events in 2025, attending the 82nd Venice International Film Festival on September 3 for the "Duse" premiere, where she wore a sequined by C.DAM gown. Earlier that year, on , she participated in the of the 78th , stunning in a Fall 2024 Couture halter-neck red satin gown, marking her continued crossover from fashion to cinema s.

Other pursuits

Philanthropy and activism

Maria Borges has been actively involved in philanthropy, particularly through her support for health-related causes. In August 2025, she attended the amfAR Gala Venezia in Venice, Italy, an event benefiting The Foundation for AIDS Research (amfAR), which raised over $3.4 million for AIDS research initiatives. The gala, presented by the World Gold Council, featured Borges among prominent figures advocating for global health advancements, highlighting her commitment to combating HIV/AIDS through high-profile fundraising. Following her groundbreaking appearance at the 2015 , where she became the first to walk the runway in her natural , Borges has advocated for natural hair acceptance and greater representation in . She has used public speeches and to promote these ideals, emphasizing the importance of embracing cultural authenticity in beauty standards and inspiring worldwide to reject Eurocentric norms. Borges' as a model has amplified these messages, fostering discussions on in the industry. Borges founded One Touch Charity, an organization dedicated to supporting orphanages in and across by providing resources for and . Through visits to these facilities, she shares her personal story of resilience—from growing up during Angola's to international success—to mentor and empower orphaned , particularly young women, encouraging their pursuit of and self-confidence. This work extends to broader , as she collaborates with organizations to deliver food, supplies, and motivational guidance to underprivileged children. As a longtime ambassador for L'Oréal since 2017, Borges has participated in the brand's diversity initiatives, promoting inclusive beauty standards that celebrate varied hair textures and skin tones. In recent years, including 2024 and 2025 campaigns, she has continued to champion these efforts, aligning with L'Oréal's push for representation in global advertising and reinforcing messages of empowerment for women of color.

Entrepreneurship and cultural ambassadorship

Maria Borges has established herself as an entrepreneur through the co-founding of The Star Management, a talent agency dedicated to empowering models and creatives, and The Star Glam, a and styling venture that supports emerging talent in the fashion industry. In 2025 interviews and posts, she expressed intentions to develop long-term ventures inspired by successful global models, emphasizing sustainable growth and knowledge-sharing as key to her entrepreneurial approach. As Angola's first Tourism Ambassador, appointed in early 2025, Borges actively promotes Angolan and broader heritage on international platforms, leveraging her modeling background to highlight cultural narratives through and . Her participation in the GTCO Fashion Weekend 2025 in , , where she walked the runway and led a on the "Model Mindset," underscored her role in celebrating excellence and fostering cross-cultural exchange in the world. Borges' collaborations with brands like L'Oréal Paris, where she served as an ambassador since 2017 promoting skincare lines such as Hydra Genius, have extended her influence into product endorsements that align with her advocacy for diverse beauty standards. These partnerships intersect with her modeling career to build , enabling her to advocate for inclusive representation in global markets. With over 3 million followers as of 2025, Borges utilizes her platform to share stories of Angolan , entrepreneurial insights, and promotional content for her ventures, amplifying voices and driving engagement for cultural and business initiatives.

Personal life

In , Borges gave birth to her daughter, , on October 28, sharing her birthday.

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