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Maton

Maton Guitars is an Australian musical instrument manufacturer specializing in handcrafted acoustic and electric guitars, renowned for its use of high-quality Australian tonewoods and innovative pickup systems.^[1] Founded in 1946 by brothers Bill May and Reg May in Thornbury, Victoria, the company derives its name from a combination of "May" and "tone," reflecting its focus on superior sound quality.^[1] Still 100% family-owned and operated from its current facility in Box Hill, Melbourne, Maton employs over 70 people and has produced instruments played by globally acclaimed artists such as Grammy-winning artist Tommy Emmanuel, whose signature models like the EBG-808-TE have become iconic.^[2]^[3] Key innovations include the AP5 PRO pickup system introduced in 2011, which captures the natural resonance of acoustic guitars for amplified performance, and the use of sustainable bunya pine tonewood since 1998.^[1] Over nearly eight decades, Maton has evolved from a backyard workshop to an international brand, exporting to more than 40 countries while maintaining a commitment to affordability and craftsmanship that has earned it acclaim as one of Australia's premier guitar makers.^[2]

Company Background

Founding and Early Operations

Maton Musical Instruments Company was founded in 1946 in Thornbury, Victoria, Australia, by brothers Bill May and Reg May.^[1] Bill May, a jazz musician and woodwork teacher, brought his expertise in luthiery to the venture, establishing what would become a cornerstone of Australian guitar manufacturing.^[4] The company name "Maton" derives from a combination of the family surname "May" and "tone," symbolizing the emphasis on superior sound quality.^[5] Initial operations began modestly in a garage, where the brothers operated a repair and stringed instrument shop catering to local needs.^[6] This setup allowed for hands-on customization and repairs, laying the groundwork for Maton's reputation in craftsmanship.^[1] The first Maton guitars were produced in 1946, marking the shift toward manufacturing high-quality acoustic instruments using Australian timbers such as Queensland maple for their tonal properties.^[1] Early production focused on handcrafted acoustic guitars designed for local musicians, prioritizing native woods to achieve distinctive resonance and support the burgeoning Australian music scene.^[7] In 1952, the company relocated to Canterbury, Victoria, to accommodate growing operations.^[1]

Location and Manufacturing Practices

Maton's headquarters and factory have been located at 6 Clarice Road in Box Hill, a suburb of Melbourne, Victoria, Australia, since relocating from Bayswater in 2003.^[1] This facility serves as the central hub for all operations, where the company maintains its commitment to producing high-quality musical instruments in a dedicated space not open to the public without prior appointment.^[8] The manufacturing process at Maton emphasizes handcrafted assembly by skilled luthiers using traditional techniques, beginning with the selection and grading of tonewoods and extending through precise shaping, joining, and finishing of components.^[9] Australian hardwoods such as Blackwood for backs and sides, and Bunya pine for soundboards, are prioritized for their tonal qualities and structural integrity in both bodies and necks, reflecting a focus on materials that enhance resonance and durability.^[10] Each instrument undergoes rigorous quality control, including individual testing for tone, intonation, and playability to ensure consistency before completion.^[5] Sustainability is integral to Maton's practices, with timber sourced exclusively from certified Australian suppliers adhering to internationally recognized forest management standards, ensuring legal and well-managed origins for woods like Blackwood and Bunya.^[10] The company invests in technologies that optimize material yield, reduce waste, and lower energy consumption, supporting lean operations while preserving resources for future production.^[10] As a family-owned operation since its founding, Maton employs over 70 skilled craftspeople who specialize in luthiery, fostering a collaborative environment that upholds artisanal standards.^[1] The factory's annual production capacity stands at approximately 7,000 instruments, allowing for meticulous attention to detail in each guitar while meeting global demand.^[11]

Historical Development

Post-War Establishment and Growth (1946–1960s)

Following World War II, Maton capitalized on Australia's post-war economic recovery and manufacturing expansion, which eased import restrictions on musical instruments and spurred local production to meet rising demand from musicians. Founded in 1946 by jazz guitarist Bill May and his brother Reg, the company quickly gained traction among local jazz and folk players seeking affordable, high-quality alternatives to imported guitars, marking a period of rapid adoption in the Australian music scene.^[1]^[11]^[12] In the early 1950s, Maton developed its first electric guitar prototypes to address the growing interest in amplified instruments, culminating in the launch of the MS500 Mastersound model in 1958—a semi-hollowbody electric that exemplified the company's innovative approach to tone and playability.^[1] This model achieved early international recognition when lent to George Harrison of The Beatles during a 1963 tour, while his primary guitar was under repair.^[13]^[14]^[15] Additionally, a Maton HG100 was played by Elvis Presley in the 1957 film Jailhouse Rock, providing early global exposure. Concurrently, Maton introduced 12-string acoustic models, which appealed to folk and emerging rock players for their rich, jangly sound. To support this expansion, Bill May relocated operations in 1952 from a Thornbury garage to a larger factory in Canterbury, Victoria, enabling increased output and diversification.^[1] The 1960s saw Maton solidify its foothold in rock music, with instruments adopted by influential Australian acts like Col Joye & The Joy Boys, who propelled the brand's visibility through hits and live performances. Complementing this, Maton entered amplifier production in 1958 under the Magnetone brand, offering combo amps designed to pair seamlessly with their guitars and further supporting the electric revolution.^[1]^[16]^[15] By the mid-1960s, amid sustained post-war industrial growth, Maton had scaled to produce hundreds of guitars annually, establishing itself as a cornerstone of Australia's burgeoning music industry. Notably, Keith Richards of The Rolling Stones used a Maton SE777 on the 1969 track "Gimme Shelter."

Expansion into Electrics and Amplifiers (1970s–1990s)

During the 1970s, Maton expanded its electric guitar lineup to meet growing demand for amplified instruments in rock and country scenes, building on prototypes from the previous decade. The company launched models like the Wedgtail S/2 (produced 1968–1973), featuring a Honduras mahogany body, twin Ultrasound pickups for enhanced tonal clarity, and a Bigsby vibrato system.^[15] This was followed by the Wildcat WSG/6 (1974–1976), a mahogany-bodied solidbody with split-humbucking pickups and a distinctive Duralium pickguard, limited to just 109 units and emphasizing sustain and versatility.^[15] These developments marked Maton's shift toward a fuller electric catalog, incorporating innovative pickup designs to deliver a brighter, more defined tone suited to live performances.^[6] In the 1980s and 1990s, Maton diversified further into bass guitars and amplifier production, targeting genres like rock and country. The JB4 bass, introduced in the late 1970s and popular through the 1980s, became a staple for Australian musicians with its solid construction and reliable electronics, often praised for its punchy low-end response.^[17] Building on earlier efforts like the 1950s Big Ben—the first commercially manufactured bass in Australia—Maton continued producing basses into the 1990s, focusing on durable designs for professional use.^[18] Concurrently, the Magnetone amplifier line, originating in the 1950s, saw enhancements for higher output and tonal warmth, including models like the Tremolux series (1960s–1970s) that incorporated tube-driven circuits for rock applications.^[19] These amps, with their emphasis on clean headroom and vibrato effects, complemented Maton's electrics in ensemble settings.^[20] A pivotal endorsement came from AC/DC's early career, where rhythm guitarist Malcolm Young adopted the Maton MS500 electric model in the 1970s, contributing to the band's raw, high-energy sound on initial recordings and tours.^[21] This visibility boosted Maton's profile domestically and spurred export growth, with instruments reaching over 20 international markets by 1990 amid rising global interest in Australian craftsmanship.^[22] Facing stiff competition from imported American brands like Fender and Gibson, which dominated with established prestige and economies of scale, Maton navigated challenges by prioritizing unique Australian tone profiles derived from native timbers and custom pickups. This strategy helped sustain market share, as the company relocated to a larger Bayswater facility in 1990 to accommodate increased production demands.^[6]

Modern Era and Innovations (2000s–Present)

In the 2000s, Maton expanded its product offerings with the introduction of signature models and compact instruments, reflecting adaptations to evolving musician needs. In 2003, the company relocated operations to its current facility in Box Hill, Melbourne. By 2011, the company launched the AP5 PRO pickup system, enabling hybrid acoustic-electric models with integrated electronics for enhanced live performance capabilities.^[1] This innovation built on Maton's longstanding craftsmanship while addressing demands for versatile, amplified sound without compromising acoustic integrity. Concurrently, Maton intensified its commitment to sustainability, pioneering the use of certified, well-managed Australian tonewoods such as Blackwood and Queensland Maple, with investments in technology to double timber yield and reduce waste by over 50% in manufacturing processes.^[10] Entering the 2010s and 2020s, global endorsements from prominent artists significantly boosted Maton's export growth, with international sales expanding through partnerships and recognition on the world stage. In 2011, the company introduced the Solid Road Series (SRS), featuring all-solid timber construction and advanced scalloped X-bracing designed to optimize projection and tonal resonance.^[1]^[23] This series represented a key innovation in bracing techniques, shifting scallop peaks to nodal points on the soundboard for improved vibration and sustain. The COVID-19 pandemic prompted further adaptations, including a pivot to online sales channels that not only sustained but increased revenue beyond pre-pandemic levels by facilitating sight-unseen purchases worldwide.^[24] A notable transition occurred in 2024 with the closure of Maton's Custom Shop following the retirement of master luthier Andy Allen, who had overseen the handcrafting of over 1,000 bespoke instruments since its inception.^[25] As of 2025, Maton remains fully family-owned and operated under third-generation leadership, producing approximately 6,500 guitars annually in its Melbourne facility.^[5]^[1] The company continues to emphasize heritage models crafted from sustainable Australian woods, navigating market shifts toward digital and hybrid instruments while preserving its core focus on hand-built acoustic excellence.^[10]

Products and Innovations

Acoustic Guitar Models

Maton's acoustic guitar lineup centers on flagship series that showcase the brand's commitment to Australian-sourced timbers and precision craftsmanship, delivering balanced projection and tonal versatility suitable for both studio and stage applications. The EBG series, part of the Blackwood lineup, features models like the EBG808TE, which incorporates a cutaway design for enhanced upper-fret access while maintaining acoustic integrity through its solid AAA-grade Sitka spruce top and Tasmanian Blackwood back and sides.^[26] This construction, paired with scalloped Maton X bracing, yields a tone characterized by clear, bright trebles, a strong midrange, and full bass response, attributed to the all-solid Blackwood elements that create a unique frequency compression.^[27] Standard scale length of 25.5 inches supports robust string tension for dynamic playability across dreadnought-inspired body shapes.^[28] The SRS Solid Road Series, introduced in 2011, emphasizes roadworthy durability with all-solid construction, including a solid spruce top over Tasmanian Blackwood or Queensland Maple back and sides, and a Queensland Maple neck.^[29] Exemplified by the SRS70C grand auditorium model, it employs re-imagined scalloped bracing patterns to optimize resonance, producing warm, articulate tones with expanded midrange sweep (600Hz–2400Hz) for clarity in complex fingerstyle or strumming.^[30] The series' 808 body shape, developed in 1978, blends a compact 00 silhouette with full-depth proportions, offering comfort during extended performance while enhancing sustain.^[31] For entry-level accessibility, the Performer series provides solid-top acoustics with Queensland Maple back and sides, incorporating Maton's newest bracing system to achieve rich, punchy projection without compromising affordability.^[32] This design prioritizes balanced tonal response, making it ideal for developing players seeking reliable warmth and volume. Specialized models extend Maton's range to niche needs, such as the Mini Maton (e.g., EMBW6), a travel-sized instrument with a compact mini body, 22.7-inch scale length, and solid Blackwood construction for portability without sacrificing pure Blackwood tone—clear trebles and full bass in a 90mm soundhole configuration.^[33] The ER90 series caters to classical enthusiasts with its nylon-string Traditional model, featuring a solid AA-grade spruce top, Indian Rosewood back and sides, and streaky ebony fingerboard on a mahogany neck, delivering a focused, bell-like response with rich bass and bright top-end from its scalloped Maton X bracing and thinner body depth.^[34] At the premium end, the Messiah series (e.g., EM100 808C) employs high-end tonewoods like Blackwood with scalloped bracing, a thinner rounded back, and ultra-thin UV finishes for enhanced durability and resonance, resulting in studio-quality clarity and projection marked by premium inlays and meticulous detailing.^[35] Maton's acoustic designs evolved from flattop models pioneered in the 1940s, focusing initially on steel-string acoustics, to contemporary variants incorporating UV-cured finishes for improved resistance to wear while preserving the wood's natural vibration.^[1] Core elements like scalloped bracing patterns ensure balanced tone across body shapes, from dreadnoughts and grand auditoriums to parlor-sized options, with Blackwood often utilized for its warm midrange and overall equilibrium.^[31]

Electric Instruments and Accessories

Maton's electric guitar lineup includes semi-hollow and hollowbody models designed for versatile rock and blues tones, with the BB1200-JH serving as a prominent signature edition developed in collaboration with Queens of the Stone Age frontman Josh Homme.^[36] This model features a semi-hollow Queensland maple body with blackwood caps and ivory ABS binding, paired with a set rock maple neck and ebony fingerboard for smooth playability.^[37] Its pickup configuration consists of custom humbuckers—JHN at the neck for warm, articulate leads and JHB at the bridge for punchy rhythms—allowing for high-output performance while maintaining clarity in mix-heavy settings.^[36] The neck profile adopts a comfortable C-shape, with a 25.5-inch scale length, 42 mm bone nut width, and 12-inch fingerboard radius to facilitate fast bends and extended sessions.^[38] Hardware includes Gotoh tuners for enhanced tuning stability, a Tune-o-matic bridge, and a satin nitrocellulose finish that contributes to the guitar's resonant, vintage-inspired response.^[38] The Sapphire 12-string stands out as an iconic hollowbody electric, particularly revered for its shimmering rock tones popularized in the Australian music scene of the 1960s and 1970s.^[39] This thinline double-cutaway model features an archtop hollowbody construction, often in a cherry finish, with a bolt-on neck and 24.75-inch scale for jangly, chime-rich overtones suited to psychedelic and hard rock genres.^[40] Early versions included multiple pickup options, such as three single-coils for versatile switching between clean and driven sounds, while the neck profile emphasizes a slim, fast feel with ebony or rosewood fingerboards.^[41] Hardware like locking Sperzel tuners in later variants ensures reliable intonation across the extended string array, making it a staple for artists seeking distinctive harmonic depth.^[41] Maton's bass offerings center on the Big Ben series, introduced in the late 1950s as Australia's first commercially produced electric bass, evolving through hollowbody and solidbody designs from the 1960s onward.^[15] Models like the BB66 feature a double-cutaway solidbody shape with a flat top, crafted from maple or blackwood for balanced punch and sustain, and a shorter 30-inch scale to accommodate upright bass players transitioning to electric.^[42] The neck typically employs a maple construction with a rounded profile for ergonomic comfort, paired with single-coil or humbucking pickups configured for warm low-end response and reduced feedback in live settings.^[43] Hardware includes adjustable bridges inspired by door hinges for precise intonation and Gotoh-style tuners to maintain stability during aggressive playing.^[44] Supporting these instruments, Maton's accessories include the Redback pickups, a magnetic system engineered for superior feedback resistance in amplified environments through potting and phase-switching capabilities.^[45] These pickups utilize a multi-segment design to capture string vibration while minimizing body resonance interference, often installed in semi-acoustic models for clean, dynamic output. Complementing them are the Magnetone amplifiers, valve-based units from Maton's historical production that deliver vintage warmth via all-tube circuitry and pitch-shifting vibrato effects.^[46] These 15- to 30-watt combos, with EL84 power tubes, provide headroom for classic overdrive tones while preserving the natural articulation of Maton's electric instruments.^[46] This expansion into electrics began in the 1970s, building on post-war innovations to meet growing demand for amplified gear in Australian rock.^[15]

Custom Shop Offerings

The Maton Custom Shop was established in 2008 and operated under the direction of master luthier Andy Allen, who brought over two decades of experience to the workshop. Located within Maton's Melbourne factory, the shop focused on crafting bespoke acoustic and electric guitars tailored to individual client specifications, emphasizing premium materials and artisanal techniques. Clients could select from a range of native Australian timbers like Queensland maple and blackwood, alongside imported options such as European spruce tops, to achieve desired tonal qualities and aesthetics. Customizations often included intricate inlays, engravings, and hardware modifications, with each instrument undergoing hand-bending of sides, precise neck fitting, and final hand-finishing to ensure superior playability and resonance. The production process was highly collaborative, starting with detailed consultations to capture the client's vision, followed by prototyping and iterative testing against established benchmarks in tone and construction. Over its run from 2008 to around 2023, the Custom Shop hand-built more than 1,000 instruments, many destined for professional musicians who required one-of-a-kind designs for performance demands. Representative examples include the Flatpicker dreadnought series, optimized for aggressive flatpicking styles with lighter bracing and enhanced projection, and limited runs like the 2016 10th Anniversary XivX model, featuring figured blackwood and abalone inlays to commemorate the shop's milestone. Andy Allen retired in June 2023 after 30 years with Maton, marking the end of the original Custom Shop era. In 2025, Maton introduced the Master Built Series, a new limited-production line of hand-built premium guitars crafted by senior luthiers using high-grade tonewoods and traditional techniques, including models such as the Master Built Dreadnought and TE Personal. This series continues the bespoke ethos of the Custom Shop in accessible high-end formats, with archived designs and innovations influencing standard production lines.^[47]^[48]

Cultural Significance

Notable Artists and Endorsements

Maton guitars have been embraced by a diverse array of international musicians, enhancing the brand's global recognition through their onstage and recording use. George Harrison of The Beatles played a 1962 Maton MS500 Mastersound electric guitar as a backup instrument during the band's 1963 performances, including their final show at the Cavern Club in Liverpool; this rare model, produced from 1957 to 1962 with only 278 units made, featured a natural flame maple body and Bigsby vibrato tailpiece.^[49]^[13] Tommy Emmanuel, the Australian-born guitar virtuoso and Certified Guitar Player, has long endorsed Maton, with signature models like the EBG808 TE incorporating mother-of-pearl inlays and his initials, reflecting his fingerstyle technique and contributions to acoustic innovation.^[50]^[49] Other prominent international endorsers include Neil Finn of Crowded House, who favors Maton models including the Fyrbyrd 12-string and custom shop builds for their warm, balanced projection; and Josh Homme of Queens of the Stone Age, who used a Maton MS520 in the 2002 "No One Knows" music video and later collaborated on the signature BB1200-JH semi-hollow model, featuring Victorian blackwood and coil-tappable pickups.^[51]^[49]^[52] In Australia, Maton holds iconic status among homegrown artists who have propelled its reputation through decades of performances and recordings. Country music pioneer Slim Dusty, often called the "King of Australian Country," frequently played Maton models like the Slimline electric during his prolific career, symbolizing the brand's roots in bush ballad traditions; a custom Maton acoustic crafted from 300-year-old cedar from Dusty's childhood property was later produced for the Slim Dusty Centre in Tamworth.^[53]^[54] Keith Urban, the Grammy-winning country artist, relies on Maton for live and studio work, notably the EBG808 Nashville with its spruce top and AP5 PRO pickup system, and has a limited-edition signature model limited to 14 units.^[55]^[28] Vance Joy, the indie-folk singer-songwriter, began his career on a Maton acoustic purchased as his first quality instrument and continues to perform with models like the SRS70C and custom builds.^[56]^[57] Additionally, Harry Vanda, lead guitarist of 1960s rock band The Easybeats, famously used a cherry-red Maton Sapphire semi-acoustic 12-string guitar, which he donated to Sydney's Powerhouse Museum in 1999, highlighting its role in hits like "Friday on My Mind."^[58] These artist associations underscore Maton's enduring appeal, with the company having developed over 200 distinct guitar models since 1946, many customized for professional musicians to suit their unique playing styles and sonic needs.^[59]^[60] Long-term partnerships, such as those with Emmanuel and Urban, have resulted in ongoing signature lines that blend traditional craftsmanship with modern innovations, further cementing Maton's visibility in both acoustic and electric genres.^[50]^[55]

Impact on Australian Music Industry

Maton played a pivotal role in the cultural landscape of Australian music by providing affordable, high-quality instruments during the 1950s and 1970s, a period when imported guitars were prohibitively expensive due to tariffs and scarcity.^[61] This accessibility enabled local musicians to participate more readily in emerging scenes, with Maton guitars becoming staples in country, rock, and folk genres that defined the nation's post-war musical identity.^[60] The company's instruments facilitated the growth of these styles, contributing to a distinctly Australian sound that resonated both domestically and internationally.^[1] Economically, Maton remains 100% Australian family-owned, sustaining local craftsmanship and supporting the timber industry through its use of sustainable native woods like blackwood and bunya pine.^[1] It employs over 70 people in Melbourne, fostering skilled jobs in manufacturing and luthiery, while its expansion has bolstered the regional economy.^[1] By the 2020s, exports to over 40 countries accounted for around 40-50% of production, generating millions in annual revenue and enhancing Australia's position in the global music instrument trade.^[2] Recent initiatives, such as the 2024 Troubadour series launch and the resumption of factory tours in 2025, continue to promote Maton's heritage and accessibility.^[62]^[63] Maton's heritage is preserved through significant cultural artifacts, including guitars featured in the Powerhouse Museum's 2020 exhibition "Maton: Australia's Guitar," which surveyed over 70 years of the company's influence on national music history.^[60] The use of native Australian tonewoods has shaped an "Aussie sound" characterized by warm, resonant tones unique to the region's timbers, distinguishing Maton instruments and preserving indigenous resources in instrument-making.^[64]^[4] Facing challenges from globalization and rising imports of cheaper Asian-made guitars, Maton has navigated competitive pressures by emphasizing ethical sourcing and innovation, maintaining its status as a symbol of national craftsmanship as of 2025.^[65]^[1] This resilience underscores its enduring legacy in promoting Australian-made quality amid international market shifts.^[24]

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### Summary of Maton Guitars History
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[59]
Largest exhibition of Maton Guitars surveys over 70 years of music
Jun 11, 2020 · Starting in a small workshop in May's garage, Maton became a success against the odds, and has since created over 200 guitar models. The ...
[60]
Maton Guitars: Handmade Australian Tone Machines (Updated for ...
Feb 3, 2025 · In 1946, Bill May, considered by many to be the founding father of the Australian luthier industry, set up shop in Melbourne to produce handmade ...Missing: history | Show results with:history
[61]
Helping An Iconic Melbourne Guitar Maker Grow - Premier of Victoria
Jul 30, 2018 · Maton hopes to increase annual production to 10,000 guitars in the next three to five years – with 50 per cent earmarked for export.Missing: capacity | Show results with:capacity
[62]
https://maton.com.au/guitar/troubadour-dreadnought/
[63]
Discord over China's guitar timber trade - ABC News
Oct 28, 2010 · But Mr Knowles says Maton is increasingly feeling the pressure in the market as they compete with Asian factories, where the ethical sourcing of ...