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Mediaset Infinity

Mediaset Infinity is an video streaming service owned by MFE-MediaForEurope, offering free live broadcasts of major channels such as , , and , alongside on-demand access to a wide array of TV programs, , series, documentaries, , , and children's content. Launched on May 27, 2021, as a and expansion of the original platform—which debuted in 2013 as a service—the platform integrates free ad-supported viewing with premium subscription options like Infinity+, priced at €7.99 per month, unlocking ad-free experiences, exclusive titles, and rental options for and series. The service is accessible via web browsers, mobile apps on and , smart TVs, gaming consoles, and streaming devices, emphasizing user-friendly features such as restart functionality for live , personalized recommendations, and multi-device streaming to cater to Italy's diverse audience of traditional viewers transitioning to platforms.

Overview

Description and purpose

Mediaset Infinity serves as the flagship on-demand and platform for the Italian commercial broadcaster , integrating access to television content across multiple devices. Launched in its current unified form in May 2021, it consolidates Mediaset's previous video services into a single ecosystem that supports both real-time broadcasts and archived programming. This platform enables users to stream live channels from Mediaset's network, such as , , and , alongside on-demand episodes of shows aired on these outlets. The primary purpose of Mediaset Infinity is to extend Mediaset's traditional broadcast reach into the digital realm, delivering a comprehensive library of content including catch-up TV replays, original productions, and licensed tailored to domestic audiences. By offering this content online, the service bridges linear television with streaming habits, encompassing genres like dramas, reality shows, films, documentaries, and news to cater to diverse viewer preferences in . It emphasizes for users, with features designed to replicate and enhance the broadcast experience in a connected environment. Mediaset Infinity reflects its significant role in the local streaming market. The platform employs a model, where the free tier provides ad-supported access to linear TV replays and select broadcasts, while the premium Infinity+ subscription unlocks ad-free viewing, exclusive series, , and advanced content libraries for a monthly fee. This structure supports broad engagement while monetizing premium experiences, positioning Mediaset Infinity as a key pillar in Italy's evolving landscape.

Ownership and availability

Mediaset Infinity is fully owned by S.p.A., a of MFE-MediaForEurope N.V., following the 2021 cross-border merger that restructured the group under Dutch incorporation while maintaining operational headquarters in Cologno Monzese, . The platform is operated by RTI (Rete Televisiva Italiana) S.p.A., Mediaset's primary entity responsible for content production, distribution, and digital services. The service is available to users in and , delivering live and on-demand content through a geo-restricted model that limits access outside these countries to comply with licensing agreements, except in cases of select international partnerships. For instance, it is integrated into TIMVISION, Italy's leading IPTV service, allowing subscribers to access dedicated Mediaset Infinity offerings as part of multi-year distribution deals. This focus ensures alignment with national and audience targeting in the MFE group's key markets. Mediaset Infinity adheres to regulatory frameworks, including compliance with the General Data Protection Regulation (GDPR) for user data handling and privacy, as outlined in the group's reinforced Privacy Compliance Programme. It also operates under oversight from AGCOM (Autorità per le Garanzie nelle Comunicazioni), Italy's communications authority, which enforces rules on audiovisual media services, content distribution, and advertising standards. Device compatibility encompasses a wide range of platforms to facilitate access, including web browsers such as , , , and on PCs and laptops. Mobile support includes dedicated apps for and devices, while connected TVs from manufacturers like , , , , , and enable streaming via built-in applications. Additional options cover streaming devices such as Amazon Fire TV Stick, , and , with interactive features via HbbTV 2.0.1 or higher on compatible televisions, requiring an internet connection and terrestrial for hybrid broadcast- functionality. The platform supports up to streaming resolution, recommending stable connections for optimal performance.

History

Origins and early platforms (2007–2015)

Mediaset’s entry into online video streaming began with the launch of Rivideo on July 15, 2007, marking the company’s initial foray into on-demand services focused on premium content such as films, TV episodes, and music clips available for purchase via micropayments, typically around €1.99 per episode. This platform integrated content from ’s broadcast networks, allowing users to access popular series like shortly after airing, and represented an early adaptation to amid rising internet penetration in . Rivideo emphasized a , enabling pay-per-download options while addressing the growing demand for flexible viewing beyond traditional TV schedules. By 2010, Mediaset transitioned from Rivideo’s paid model toward broader accessibility with the introduction of Video Mediaset, a free ad-supported catch-up service that permitted users to revisit select shows from the previous seven days, complete with interactive features like blogs, forums, and surveys on the accompanying Mediaset.it portal. This shift introduced advertising innovations, such as opening banners on video clips, to monetize the platform while expanding reach through integration with Mediaset’s (DTT) channels, including free access via platforms like Tivùsat, which had garnered 150,000 users by early 2010. Early challenges included combating infringements from networks and platforms like , prompting Mediaset to pursue legal actions in 2008 to protect its content library. In 2015, the platform evolved further into Mediaset On Demand, which merged elements of the prior sites to offer an expanded library of series and films, alongside initial for and devices, enhancing on-the-go access to both live streams and catch-up content from Mediaset’s DTT ecosystem. This iteration addressed persistent bandwidth limitations in by optimizing for lower data usage, though regional infrastructure constraints still impacted streaming quality during peak hours. By 2012, the cumulative downloads of Mediaset’s free video apps had surpassed 3.6 million, signaling a key milestone in user adoption as the service transitioned from niche to mainstream free viewing.

Rebranding and evolution (2015–2021)

In 2018, underwent a significant of its digital offerings with the launch of Mediaset Play on July 5, unifying free on-demand content from its multiple television channels into a single multi-platform streaming app accessible via web, mobile, and smart TVs. This platform combined live streams of commercial channels like , , and with an extensive library of archived episodes, marking a shift toward a centralized service that enhanced user accessibility across devices. The initiative, developed in with IT consulting firm Fincons, aimed to streamline audience engagement and monetization through on the growing . The in 2020 accelerated the platform's evolution, driving a surge in streaming usage as confined viewers to home entertainment. Play recorded 3.15 billion video views, a 125% increase from 2019, alongside 314 million video hours consumed, reflecting heightened demand for and live content amid closures and restricted outdoor activities. This growth extended to news services like TGCOM24, which saw 806 million video views (up 153%) and peaked at 5 million daily viewers during peak periods, underscoring 's adaptive response through expanded remote tools and to meet the crisis-induced spike in online consumption. A pivotal step in consolidating premium offerings came on December 2, 2020, when announced the closure of its standalone service and its integration into Mediaset Play, absorbing Infinity's extensive movie rights and SVOD catalog to create a hybrid free-premium model. This merger enhanced Mediaset Play's library with thousands of films and series previously exclusive to Infinity, launched in as an service, while planning a unified to boost cross-platform content consumption and revenue from non-linear viewing. The move aligned with broader digital revenue gains, including a 53.8% increase in Spain's online operations to €37.6 million, offsetting dips from the . In March 2021, the platform relaunched as Mediaset Play Infinity. On April 8, 2021, the premium subscription tier Infinity+ was introduced at €7.99 monthly, unlocking ad-free access, exclusive content, and advanced features like streaming resolution and offline downloads for movies and series. This upgrade supported multi-device compatibility, including smart TVs and mobiles, and incorporated user profiles for personalized recommendations, addressing the rising demand for flexible, high-quality viewing options. Complementing these enhancements, Mediaset transitioned its streaming technology from outdated Flash-based playback to standards earlier in the late , ensuring broader browser support and smoother performance on modern devices. Key corporate developments in 2021 further propelled this evolution, including the formation of MFE-MediaForEurope N.V. on November 25, following shareholder approval to rebrand and restructure as a pan-European headquartered in . This entity unified Italian and Spanish operations under a single governance framework, facilitating integrated digital strategies and investments in infrastructure, such as €25.6 million allocated for video facilities and studio digitalization to sustain the platform's growth trajectory.

Recent developments and expansions (2021–present)

On May 17, 2021, Mediaset Play Infinity was officially to Mediaset Infinity, aiming to provide a unified platform that seamlessly integrates free live streaming, on-demand content, and premium offerings under a single . This emphasized across devices while consolidating Mediaset's to enhance viewer without disrupting existing services. In the same year, Mediaset Infinity expanded through strategic partnerships, including a multi-year non-exclusive distribution agreement with TIM signed on June 30, 2021, enabling the platform's integration into the TIMVISION service to reach broader Italian audiences via set-top boxes and smart TVs. Additionally, on April 2, 2021, the launch of the anime block was announced exclusively on Infinity+, priced at €4.99 per month, targeting younger demographics with curated Japanese animation content to diversify the platform's appeal. Between 2022 and 2024, Infinity underwent significant technical enhancements, including the introduction of advanced AI-driven recommendation algorithms to personalize content suggestions based on user viewing habits, improving retention through more relevant programming feeds. The platform also integrated 's FAST (free ad-supported streaming TV) channels, such as 20 Mediaset and thematic options like Cine34 and Boing, allowing seamless access to ad-supported linear streams within the app to bolster free-tier offerings. A notable content expansion occurred in March 2022 with a multi-year factual programming deal with , securing first-window rights for natural history series like "" and "Dynasties" for Italian distribution across Mediaset's broadcast and streaming outlets. In 2025, Mediaset Infinity marked a key international milestone with the announcement on May 30 of the of its counterpart, Mitele, to Mediaset Infinity, with the rebranding taking effect in the following weeks to foster cross-border content and unified branding under the MFE-MediaForEurope umbrella, enhancing interoperability for users in both markets. This move supports MFE's broader streaming strategy, which includes plans for further expansion through acquisitions and platform harmonization to compete with global streamers, as outlined in the company's December 2024 acceleration of pan-European initiatives.

Features and services

User access and technical features

Mediaset Infinity provides users with a user-friendly interface centered on a clean, category-based homepage that categorizes content into sections like live TV, fiction, popular series, and documentaries for intuitive navigation. A built-in search tool allows quick location of specific programs, while personalized features such as "Le tue liste" enable users to create and manage custom watchlists by adding favorite shows or episodes for easy access and rewatching. The "Continua a guardare" section further enhances by tracking and resuming unfinished content across sessions. For live programming, the platform includes a "Restart" accessible via the Dirette TV section, permitting users to rewind and restart eligible broadcasts from the beginning as long as the transmission remains available. The service employs to dynamically adjust video and audio quality according to the user's available , ensuring smooth playback; standard access supports up to Full HD resolution, while premium Infinity+ subscriptions unlock 4K UHD and capabilities on compatible devices. Multi-device synchronization allows account holders to associate up to four devices at a time, supporting up to two concurrent streams for premium content, with a maximum of nine devices associable per year for seamless cross-platform continuity. Accessibility features encompass subtitles available in Italian and English for most on-demand and select free content, enabling selection during playback via the content's info panel. Parental controls are implemented through a PIN system to restrict access to age-inappropriate material, aligning with Italian regulatory standards that use color-coded ratings (green for all audiences, yellow for parental guidance, and red for viewers over 14 or 18). Offline mode supports downloading select premium content for viewing without internet, limited to Infinity+ subscribers. Integration with external devices includes Chromecast compatibility for casting from mobile apps to televisions and AirPlay support on iOS for Apple ecosystem streaming. Security measures feature standard account login with email verification, though two-factor authentication is not explicitly detailed in platform documentation.

Subscription models and monetization

Mediaset Infinity operates a model, offering a free tier supported by advertisements that provides access to select content, including recent episodes of TV programs, films, and live streams, up to Full HD resolution where available, while excluding the full library. The platform monetizes this tier through , utilizing and user data to deliver personalized ads during playback. For premium access, subscribers can opt for Infinity+, priced at €7.99 per month, with options for a semestral plan at €39.99 (approximately €6.67 per month) or an annual plan at €69 (approximately €5.75 per month) as of November 2025. This subscription removes advertisements, unlocks the complete content library, and enables higher-quality streaming in and , along with features such as offline downloads and multiple simultaneous . Infinity+ also includes , which applies to free content by reducing ad interruptions by at least 50% and maximizing video quality. Additional include in-app purchases for individual of premium titles not covered by the subscription and bundled offerings with service providers, such as TIMVISION, where Infinity+ is included at no extra cost for eligible packages until at least November 30, 2025. The platform's hybrid approach combines ad-supported video on demand (AVOD) for broad accessibility with subscription video on demand (SVOD) for deeper engagement, contributing to parent MFE's overall performance amid a 5% rise in consolidated revenues to €2.95 billion in 2024, driven by . has remained stable since at least 2023, with no reported hikes specific to Infinity+, allowing focus on investments and partnerships.

Content offerings

Free and live content

Mediaset Infinity provides a wide range of , ad-supported accessible to all users without requiring a subscription, including episodes from its primary channels and live streams of linear broadcasts. Users can watch full episodes of programs aired on , , and shortly after their original transmission, allowing catch-up viewing of popular entertainment such as reality shows and series for a limited period post-broadcast. This tier emphasizes broadcast-tied , enabling viewers to revisit recent episodes without cost, though availability varies by program. The platform's live streaming features deliver real-time access to Mediaset channels, replicating traditional TV viewing over the . This includes continuous feeds of news programs like Tg5 on and Studio Aperto on , providing up-to-the-minute updates on current events. Sports enthusiasts can stream select live matches, such as those from the and , along with highlights from and coverage of events like the Champions League through SportMediaset integration. Entertainment shows, including live broadcasts of reality formats like , are also available in real time, enhancing the platform's appeal for immediate viewing. Free offerings extend to a diverse on-demand library, encompassing thousands of hours of documentaries exploring topics from history to science, as well as children's programming drawn from Mediaset archives, such as animated series on channels like Boing and Cartoonito. These resources support family viewing with educational and recreational content available indefinitely for select titles, while recent additions rotate based on broadcast schedules. The volume of free material ensures broad accessibility, with categories covering fiction, films, and informational segments to cater to varied interests. Advertisements are integrated into the free experience to sustain the service, featuring pre-roll videos before playback and mid-roll interruptions during longer content, typically totaling several minutes per viewing session. This ad-supported model is standard for non-subscribers, though users can opt for a low-cost to reduce interruptions by approximately 50% while retaining access to all free material.

Premium and original programming

Mediaset Infinity's premium library offers subscribers access to an extensive catalog of films, including major blockbusters secured through strategic licensing agreements. Additionally, the service includes international series, such as factual programming from the , following a multi-year agreement signed in 2022 that provides first-access rights to select documentaries and content for the 2022–2023 period. Anime titles including are available. The platform's original programming emphasizes Mediaset-exclusive content, including extensions of popular reality formats such as spin-offs from Grande Fratello VIP, which offer extended episodes and behind-the-scenes footage available only to premium subscribers. In the realm of fiction, 2024 saw the release of new drama productions like Storia di una famiglia perbene 2, a multi-episode series exploring family dynamics, produced specifically for Mediaset channels and Infinity streaming. Original documentaries form another key pillar, with titles such as Grande Fratello – The Beginning, a 2025 retrospective on the reality show's 25-year history, available on Mediaset Infinity, and Gods of Egypt, an investigative series on ancient mythology that debuted in 2024. Exclusivity is a cornerstone of Mediaset's premium offerings, with first-window rights for select movies and series ensuring subscribers get priority access before broader release. For instance, has historically secured Italian premiere streaming rights for international hits, including films like those from in partnership deals. invests significantly in these originals to produce high-quality, Italy-centric content that differentiates the service from free tiers.

Impact and reception

User base and market position

Mediaset Infinity has cultivated a robust user base in , reaching approximately 29 million unique monthly users for its free video-on-demand service as of Q2 2025. The platform experienced growth during the 2020 , with reporting a 37.4% increase in total viewership amid lockdowns that boosted demand for on-demand . This surge underscored Infinity's role as a key destination for home-bound audiences seeking familiar Italian programming. In the competitive landscape, Mediaset Infinity ranks as a leading service in free video-on-demand in , behind in overall streaming but excelling particularly in local content that resonates with national viewers. According to 2024 data from Italy's communications AGCOM, the platform leads free VOD with high unique user numbers, solidifying its position as a domestic powerhouse amid global competitors. The platform's core audience comprises primarily individuals aged 18–54, with strong penetration in urban centers where access facilitates seamless streaming. Retention efforts, including personalized recommendations and incentives tied to viewing habits, help maintain engagement among this demographic, fostering repeat usage and subscription renewals. Despite these strengths, Mediaset Infinity faces intensifying competition from state-backed , which offers extensive archives, and Discovery+, which targets niche genres like and documentaries with aggressive bundling strategies. These rivals challenge Infinity's dominance in free and premium segments, prompting ongoing innovations in and to sustain market leadership.

Partnerships and criticisms

Mediaset Infinity has established several strategic partnerships to enhance its content distribution and offerings. In June 2021, it signed a three-year non-exclusive distribution agreement with telecom provider TIM, enabling TIMvision subscribers to access Mediaset Infinity's dedicated packages starting July 1, thereby integrating the streaming service into TIM's entertainment ecosystem. In March 2022, parent company inked its first major multi-year factual deal with , securing first-window exclusive pre-sales of natural history programs such as for the market, bolstering the platform's documentary catalog. These collaborations, along with the 2025 rebranding of Mediaset Spain's Mitele Plus to Mediaset Infinity+, which aligned the group's and streaming services under a unified for cross-market , have supported overall user expansion. Despite these advancements, Mediaset Infinity has encountered criticisms, particularly concerning the free tier's volume, where have reported excessive ad interruptions disrupting viewing experiences. reviews on major app stores reflect this sentiment, averaging around 4.2 out of 5 stars across platforms like , amid broader feedback on interface and content access issues. Prior to 2024 platform updates, challenges for with disabilities were highlighted in European regulatory discussions, including difficulties in online and feature compatibility for impaired audiences.

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