Fact-checked by Grok 2 weeks ago

Apple TV

Apple TV is a line of digital media players and microconsoles developed and sold by Apple Inc., designed to stream audio, video, music, and other media content from the internet, iTunes Store purchases, and personal media libraries directly to high-definition televisions via HDMI. It functions as a set-top box that integrates seamlessly with the Apple ecosystem, supporting features like AirPlay for wireless streaming from iOS and macOS devices, and serving as a hub for smart home control through HomeKit. The platform also encompasses the Apple TV app, a media player software available across multiple devices, and the Apple TV+ subscription service, which provides access to original video content. Introduced on September 12, 2006, as the "iTV" before being renamed due to trademark issues, the first-generation model shipped in March 2007 with a for storing content synced from , marking Apple's initial foray into living room entertainment. Over the years, has evolved through seven generations, transitioning from storage-focused devices to streaming-centric hardware with advanced processing and support for higher resolutions. Key milestones include the second-generation model's shift to flash storage and iOS-based software in September 2010, the third-generation's introduction of output in March 2012, and the fourth-generation's launch of —an app-centric operating system—in September 2015. The fifth generation, branded as 4K, debuted in September 2017 with support for video, , and , while the sixth generation arrived in April 2021 with an A12 Bionic chip for enhanced performance; a seventh-generation update in October 2022 added the A15 Bionic chip and optional Ethernet connectivity. The current Apple TV 4K (third generation) starts at $129 for the Wi-Fi model and features the A15 Bionic chip, 64 GB or 128 GB of storage, 4K and video playback, Spatial Audio with , and integration with over 150 streaming apps including , Disney+, and Prime Video. It includes a redesigned with a charging port and touch-enabled clickpad, supports up to six user profiles for personalized recommendations, and doubles as a compatible with and protocols for controlling accessories. The device unifies content through the , which aggregates purchases, rentals, and subscriptions from services like Apple TV Channels—over 100 premium networks available without cable—alongside personalized suggestions powered by . Complementing the hardware, Apple TV+ launched on November 1, 2019, as a standalone streaming service offering ad-free access to Apple Originals such as acclaimed series like and films like , which have collectively won over 600 awards including multiple Emmys and Oscars. Priced at $9.99 per month after a seven-day free trial (with extended free periods for new Apple device purchases), the service is available in over 100 countries and emphasizes high-quality, exclusive content produced in collaboration with creators like and . This combination of hardware, software, and subscription model positions Apple TV as a central pillar of Apple's strategy, competing in the crowded streaming market while prioritizing privacy, ecosystem integration, and premium user experience.

History

Development and Launch

The development of Apple TV originated in 2006 as the "iTV" project under ' leadership at Apple, leveraging the company's success with the and to extend delivery to home televisions. Jobs previewed the device at an Apple special event on September 12, 2006, positioning it as a simple for streaming video content from libraries without requiring a computer in the living room. The product received its official unveiling and renaming to at the Macworld Conference & Expo on January 9, 2007, where highlighted its role in bridging personal computers and home entertainment systems. It was priced at $299 for the 40 GB hard drive model, capable of storing about 50 hours of video, with a 160 GB version later introduced at $399 for around 200 hours of storage. Apple TV launched on March 21, , initially serving as a dedicated device for streaming purchased or rented content from a or PC to a via an Ethernet connection, with no built-in or direct content purchasing at the time. The device relied on synced media libraries and component or outputs, emphasizing ease of use for Apple's existing ecosystem users. To enable content delivery, Apple forged early partnerships with major studios, starting with in September 2006 for movie distribution through , followed by agreements with others like 20th Century Fox and to expand available video offerings. These deals were crucial for populating with high-quality TV shows and films compatible with the new device. Initial sales were strong for a niche product, surpassing 1 million units within the first year despite limited features and competition from other media players.

Evolution and Updates

In , Apple shifted the Apple TV product line with the introduction of the second-generation model, which replaced the hard drive storage of the original with 8 GB of internal dedicated to buffering streamed content, and lowered the price to $99 to broaden accessibility. This redesign emphasized streaming over local storage, marking a pivot toward a more compact, affordable . The third-generation Apple TV, released in 2012, further evolved the line by adding support for video output and Bluetooth connectivity, enabling compatibility with wireless keyboards and other peripherals via software updates. These enhancements improved resolution capabilities and user interaction, aligning the device more closely with contemporary high-definition televisions. By 2015, Apple introduced the fourth-generation model—later rebranded as in 2019—with the launch of , an for third-party applications, and voice integration for searching and controlling content across providers. This update transformed the device from a simple media streamer into a versatile platform for apps and voice-assisted navigation. In 2017, Apple debuted the first , incorporating Ultra HD and support to match the rise of high-resolution displays in living rooms. Subsequent iterations in 2021 and 2022 refined the lineup, with the 2022 third-generation model featuring the A15 Bionic chip for enhanced performance, HDMI 2.1 connectivity via software update, and networking for improved smart home integration including accessories. Apple discontinued all non- models, including the 2015 Apple TV HD, in October 2022 to focus exclusively on 4K offerings. As of November 2025, rumors suggest Apple is preparing a new model for release in early , potentially equipped with the A17 Pro chip to enable Apple Intelligence features and an N1 chip for enhanced smart home capabilities, as well as advanced features like hardware-accelerated ray tracing, though these details remain unconfirmed.

Hardware Models

Early Generations (2007–2012)

The first-generation Apple TV, released in 2007, marked Apple's initial foray into dedicated media streaming hardware, featuring a silver aluminum enclosure with 40 GB or 160 GB (HDD) storage options for locally syncing content from a computer. It supported video output up to resolution via or connections and relied exclusively on 10/100BASE-T Ethernet for networking, without built-in . Content playback centered on media purchased or ripped from a tethered computer using , with initial support for music, photos, and movies; movie rentals from the were added in 2008, allowing users to stream or download titles directly to the device for 30 days, with 24 hours to watch after starting. At launch, Apple CEO described the product as a "," reflecting its limited scope and reliance on computer-based via USB or Ethernet syncing. The second-generation Apple TV, introduced in 2010, adopted a smaller black design and shifted to flash storage, officially listed as 8 GB (though primarily for caching rather than user storage), eliminating the HDD for quieter, more efficient operation. Priced at a $99, it emphasized streaming over local storage, enabling direct rentals of HD movies and TV episodes from for 99 cents each, with integration for on-demand viewing. A key innovation was the introduction of , allowing wireless streaming of audio, video, photos, and mirrored screens from iOS devices or computers to the Apple TV over (802.11a/b/g/n support added). Like its predecessor, it maintained Ethernet connectivity and a basic menu interface navigated via an aluminum , but reduced dependence on physical tethering by prioritizing internet-based streaming. The third-generation Apple TV, launched in 2012, retained the compact black form factor and 8 GB flash storage of its immediate predecessor while upgrading to a single-core processor for improved performance and support for video output via . It introduced connectivity for the aluminum remote, enabling more reliable wireless control without line-of-sight limitations, alongside retained Ethernet and enhanced (802.11a/b/g/n). The interface remained a straightforward, menu-driven system focused on media, , and access, with no support for native third-party applications, continuing the emphasis on seamless streaming from Apple ecosystems. These early models collectively transitioned Apple TV from a computer-dependent "hobby" device to a more autonomous streamer, laying groundwork for broader living-room without yet incorporating app ecosystems or advanced voice features.

Apple TV HD (2015)

The Apple TV HD, also known as the fourth-generation Apple TV, represented a major evolution in Apple's streaming device lineup by transitioning from a primarily iTunes-focused media extender to a full-fledged app-based platform. Announced on September 9, 2015, and released on October 26, 2015, it was available in 32 GB and 64 GB storage configurations, powered by the dual-core chip with 64-bit architecture and 2 GB of RAM. This hardware enabled support for video output at up to 60 frames per second through 1.4, along with , 802.11ac , and 4.0 for robust connectivity. A key innovation was the debut of tvOS 9, an operating system derived from iOS, which introduced the dedicated Apple TV App Store. This allowed users to download and install third-party applications, including streaming services like Netflix and HBO Now, expanding content access beyond Apple's ecosystem. The platform also leveraged the A8 chip's capabilities for enhanced graphics via the Metal API, enabling more sophisticated games and interactive experiences with smoother performance. The included , made of aluminum with a responsive , incorporated an and for intuitive gesture controls, such as swiping to navigate menus. It also featured built-in integration for voice-activated searches across multiple providers, simplifying content discovery by querying for shows, movies, or actors. Priced starting at $149 for the 32 GB model, the Apple TV HD was marketed as an accessible entry into premium streaming, emphasizing its app and potential while maintaining a compact, black matte design measuring 3.66 by 3.66 by 1.18 inches and weighing 15 ounces. This model served as the foundational hardware for Apple's later 4K-capable devices.

Apple TV 4K Generations (2017–2022)

The Apple TV series, introduced in 2017, marked Apple's entry into video streaming with support for formats, building on the 2015 model's design with upgraded hardware, including the A10X Fusion chip, to support and formats such as and HDR10. These models feature a consistent black matte finish but vary in compact across generations: the 2017 and 2021 models measure 3.9 by 3.9 by 1.4 inches and weigh 15 ounces ( variants), while the 2022 model is fanless and smaller at 3.66 by 3.66 by 1.2 inches and 7.3 ounces, ensuring seamless integration into home entertainment setups. The first-generation Apple TV 4K, released in September 2017, featured the A10X Fusion chip with a three-core CPU and 3 GB of , available in 32 GB or 64 GB storage configurations priced at $179 and $199, respectively. It supported at up to 60 , along with and for enhanced color and contrast, and included on the 64 GB model, 5.0, and audio passthrough for immersive sound. The second-generation Apple TV 4K, launched in April 2021, upgraded to the A12 Bionic chip with a six-core CPU and the same 3 GB of , retaining 32 GB and 64 GB storage options at $179 and $199. Key improvements included HDMI 2.1 for better bandwidth and high-frame-rate matching to sync content frame rates with displays, alongside the introduction of a unified TV app for streamlined content access across services. It continued support for on the higher-capacity model, 5.0, and passthrough. The third-generation Apple TV 4K, announced in October 2022, incorporated the A15 Bionic chip with a five-core CPU and 4 GB of RAM, offering 64 GB and 128 GB storage at more accessible prices of $129 and $149. This iteration added and protocol support for enhanced smart home integration, while retaining 2.1, on the 128 GB model with + Ethernet option, 5.0, and passthrough.

Upcoming Developments

As of November 2025, the third-generation 4K, released in 2022, continues to serve as Apple's flagship streaming device, with no official announcement of a successor from the company. Rumors indicate that a fourth-generation 4K could launch toward the end of 2025, potentially featuring the A17 Pro chip to enable features, including enhanced capabilities for and personalized content recommendations. The A17 Pro, Apple's first 3-nanometer processor with a 6-core GPU supporting hardware-accelerated ray tracing, is expected to boost performance for gaming, positioning the device as a more capable console-like platform for titles and third-party games. Connectivity upgrades are also anticipated, including support for 7 via Apple's custom wireless chip, which would enable faster speeds and access to the less congested 6GHz band, alongside improved Ethernet options on higher-end models for stable wired connections. Deeper integration with is rumored through Thread protocol support in the wireless chip, enhancing smart home control and synchronization across Apple's . While 8K video output remains speculative and not widely confirmed, the upgraded could handle higher resolutions if content becomes available. Analysts predict a launch in late 2025 or early 2026, with pricing starting around $99 to make the device more accessible and drive adoption of Apple's services like Apple TV+ and . This aligns with Apple's broader strategy of emphasizing high-margin services revenue, which grew 23% from 2022 to 2024 while hardware sales stagnated, using devices like Apple TV to bolster subscriptions over pure hardware volume.

Software

Operating System Overview

tvOS serves as the operating system for Apple TV devices, derived from to provide a unified development across Apple's platforms. Initially launched as Apple TV Software 1.0 alongside the first-generation Apple TV in March 2007, it evolved from a media playback-focused interface into a full-fledged app platform. In September 2015, Apple rebranded it to with version 9.0, introducing support for third-party apps and an tailored for television viewing. At its core, tvOS employs an app-centric architecture designed for large-screen interaction using a remote control. The Home Screen presents apps in a customizable grid layout, allowing users to organize and access content efficiently. The Top Shelf feature, located above the app grid, dynamically displays personalized recommendations and previews from the currently focused app, enhancing content discovery without leaving the home interface. Additionally, Focus modes enable users to manage notifications and reduce distractions, similar to iOS, by scheduling or activating profiles like Do Not Disturb to filter alerts during specific times or activities. tvOS emphasizes backward compatibility to extend device longevity, with support varying by hardware generation. Pre-tvOS models, such as the third-generation Apple TV, received updates up to Apple TV Software 7.9 in March 2022, equivalent in capability to aspects of tvOS 12 from 2019, after which they ceased receiving new features. The Apple TV HD model, introduced in 2015, remains supported up to tvOS 26.1 as of November 2025, though some advanced features require newer 4K hardware. Security in tvOS relies on app sandboxing, which confines each application to its own isolated environment to prevent unauthorized access to system resources or other apps. Regular over-the-air (OTA) updates ensure devices receive timely enhancements, bug fixes, and performance improvements without requiring manual intervention. Furthermore, deep integration with facilitates seamless sign-in using an , syncing user profiles, purchases, and preferences across , , and for a consistent experience.

Version History and Key Updates

The software for early Apple TV models began with version 1.0, released on March 21, 2007, alongside the first-generation device, enabling basic streaming of music, videos, and podcasts from libraries on connected computers, as well as photo slideshows via the Front Row interface. Subsequent updates through version 3.0 in 2008 improved streaming stability, added support for rented movies from the , and allowed direct purchases without a computer intermediary. The transition to tvOS occurred with version 9 on September 9, 2015, coinciding with the fourth-generation , introducing the tvOS App Store for third-party applications, integration for voice-based searches across content and apps, and to streamline authentication for streaming services like cable providers. tvOS 10, released on June 13, 2016, expanded to additional video services, added compatibility for controlling smart home devices from the , and enabled the iOS Remote app for navigation. tvOS 11 on September 19, 2017, brought native 4K video and support tailored for high-resolution displays. tvOS 12, launched September 17, 2018, introduced for immersive audio, zero sign-in for select cable apps, and a revamped TV app for unified content recommendations. tvOS 13, released September 24, 2019, debuted Picture-in-Picture mode for viewing video while using other apps, alongside for subscription-based gaming and support for and controllers. tvOS 14 on September 16, 2020, added multi-user audio sharing for shared headphone listening and enhanced smart home notifications. tvOS 15, arriving September 20, 2021, integrated SharePlay for synchronized media viewing during calls and improved spatial audio with . tvOS 16 in September 2022 enhanced Apple Fitness+ by enabling workouts without an and added controller support for in Apple Arcade games. tvOS 17 on September 18, 2023, streamlined the Control Center interface, supported using a Mac's Camera, and allowed personal libraries as screensavers. tvOS 18, released September 16, 2024, advanced with multi-camera switching and spatial video support, introduced to identify actors, characters, and music in content, and previewed Apple Intelligence capabilities like enhanced interactions. Subsequent releases from tvOS 19 to 26 introduced incremental improvements in performance, security, and integration with Apple services. As of November 2025, the current version is tvOS 26.1, with tvOS 26.2 available in , incorporating security patches, bug fixes, performance improvements, and features such as the Liquid Glass visual redesign. Apple maintains an annual cadence for major tvOS releases in the fall, aligned with other platform updates, supplemented by quarterly over-the-air minor updates for security and performance. For instance, the third-generation Apple TV received updates only up to software version 7.9 before support ended.

Features

Content and App Ecosystem

The tvOS App Store provides a dedicated marketplace for Apple TV users, offering over 18,000 apps optimized for television viewing as of late 2024. These include major streaming services such as Apple TV+ for original programming like the comedy series , for a vast library of films and series, and Disney+ for family-oriented content and franchises. In November 2025, tvOS 26.1 introduced a rebrand for Apple TV+ with a new visual and sonic logo. The store emphasizes apps designed for remote navigation and large-screen immersion, with categories spanning , , and tools. Central to the content ecosystem is the , which unifies access to subscriptions, purchases, and third-party services in a single interface. Its Up Next queue automatically populates with ongoing shows and movies from watched services, enabling seamless resumption of viewing sessions. Personalized recommendations leverage to suggest content based on user profiles and viewing history, including options for multiple household members. Channels within the app allow direct subscriptions to premium providers like Paramount+ and , streamlining management without needing separate logins or additional downloads. Content acquisition extends to a purchase and rental model integrated with the , where users can buy or temporarily access movies and TV episodes for playback on Apple TV. These transactions populate a library, with Family Sharing enabling up to six members of a to access shared movies, TV shows, and apps across devices. This feature supports collective subscriptions and purchases while maintaining individual viewing profiles for privacy. Live TV and sports enhance real-time engagement through specialized apps and integrations. The MLB app streams games, while the via the delivers every match, including playoffs and events. Following the 2025 season, all MLS matches will be included in the standard Apple TV subscription starting in 2026, eliminating the need for a separate Season Pass. with cable providers simplifies authentication, allowing access to live channels and on-demand sports content without repeated logins. Offline capabilities are available in select apps for portable viewing, such as where episodes and movies can be downloaded to , , or via the for offline playback during travel. This functionality is limited to participating services and does not extend to storing content directly on the Apple TV hardware.

Connectivity and Integration

Apple TV 4K models in the Wi-Fi + Ethernet configuration provide for stable wired network connectivity, supporting high-speed internet access up to 1 Gbps. These models also incorporate dual-band (802.11ax) with 2x2 , enabling robust wireless performance on both 2.4 GHz and 5 GHz bands for streaming and app usage. 5.0 is included for pairing peripherals, such as the , ensuring low-latency connections without additional adapters. AirPlay 2 enhances integration by supporting multi-room audio, where users can stream synchronized sound to multiple compatible speakers or devices on the same network, such as or other AirPlay-enabled TVs. It allows seamless wireless streaming of video, music, photos, and games from an , , or directly to the Apple TV, with features like buffering for uninterrupted playback even if the source device moves out of range. Apple TV 4K has functioned as a hub since tvOS 10 and supports 2 since tvOS 11, with tvOS 12 (released in 2018) enabling additional features like multi-room audio distribution and centralized control of smart home accessories. The third-generation Apple TV 4K, introduced in 2022, features an HDMI 2.1 port that supports eARC (enhanced Audio Return Channel), permitting the device to receive and route high-fidelity audio formats like Dolby Atmos from a connected TV to external speakers or sound systems without compression. This setup facilitates immersive audio experiences by integrating Apple TV into home theater configurations, though the device's own video output is limited to 4K at 60 Hz. For smart home connectivity, the same model serves as a Thread border router in its 128 GB Wi-Fi + Ethernet variant, bridging Thread-based devices to the Wi-Fi network for low-power, mesh communication. Additionally, Apple TV supports the Matter standard, promoting interoperability with third-party smart home products, with full compatibility enhancements rolled out through tvOS updates by 2025. Multi-user profiles on Apple TV 4K, available since 17, allow multiple individuals to create separate logins tied to their , each with personalized recommendations, app layouts, and parental content restrictions to limit access to age-appropriate media. With 26.2 (announced 2025), profiles can be created without an , and a dedicated Kids Mode is added for enhanced family controls. These profiles sync settings and data via , ensuring continuity for preferences like watchlists or photo libraries across Apple devices without manual reconfiguration. The pairs effortlessly via 5.0 to switch between profiles using the remote's interface.

Remote and Voice Controls

The was introduced in 2015 alongside the fourth-generation , featuring a glass touchpad for gestures such as swiping to navigate menus and scrolling through content libraries. This design replaced the earlier aluminum used in prior generations, emphasizing intuitive touch-based interaction over directional buttons. The remote connects via and includes a built-in for voice input, along with physical buttons for volume, playback, and menu navigation. In 2021, Apple released the second-generation with the third-generation Apple TV 4K, transitioning from the to a clickpad that combines touch sensitivity with a physical click mechanism for more precise selection and reduced accidental inputs. This iteration also adopted charging, replacing the port, and featured an all-aluminum body for improved durability and aesthetics. The third-generation , compatible with Apple TV 4K models from 2021 onward, retains the clickpad design and adds enhanced Bluetooth 5.0 for reliable pairing. Voice controls on Apple TV are powered by , enabling hands-free navigation and content discovery through natural language queries. Users can issue commands like "Find movies with " to search across apps and services, or "Play the next episode" for playback management, with Siri integrating universal search to pull results from streaming platforms without switching apps. Additional capabilities include smart , such as "Turn off the lights in the living room," leveraging integration for controlling compatible devices directly from the Apple TV interface. Early Siri Remotes supported on-device motion gestures via an integrated and , allowing tilt-based controls for gameplay in compatible titles. However, starting with the 2021 model, Apple removed these sensors to streamline the design, shifting motion support to external controllers like gamepads or iPhones for immersive experiences. Apple TV accommodates third-party remotes through (IR) learning, where users can program the device to recognize signals from universal remotes for basic functions like power, volume, and navigation. Devices like hubs maintain compatibility via IR commands and for app launching, enabling seamless integration with home theater setups. Bluetooth pairing for third-party remotes follows a standard process: hold the remote near the Apple TV and select it from the settings menu. As of November 2025, Apple TV received a performance refresh to support upcoming Apple Intelligence features, including enhanced contextual voice queries for Siri that allow more nuanced, multi-step interactions like refining searches based on prior context. These updates build on tvOS advancements, enabling Siri to handle complex requests such as "Show me comedies from the 90s starring actors like Tom Hanks, but skip the ones with romance."

Accessibility Options

Apple TV provides a range of built-in accessibility features designed to support users with visual, hearing, mobility, and other disabilities, ensuring broader access to entertainment and navigation. These tools are integrated into tvOS and can be configured through the Settings app under Accessibility, with options to enable them via shortcuts or during setup. For users with hearing impairments, closed captions offer customizable styles, allowing adjustments to font, size, color, background, and opacity to improve on screen. In tvOS 18 and later, automatic subtitles appear contextually, such as when audio is muted or when content language differs from the device's preferred language, enhancing convenience without manual activation. Additionally, Live Captions provide real-time transcription of spoken audio in calls when the primary language is set to English (U.S. or ). Audio descriptions deliver narrated explanations of on-screen actions and visuals for visually impaired users, available in supported content within the and services like . Users can enable this feature globally or per app, with narration played through compatible audio output. serves as a gesture-based , audibly describing interface elements, menus, and content to assist blind or low-vision users in navigating Apple TV. It supports Bluetooth-connected displays for tactile output and is available in multiple languages. To accommodate motor impairments, Switch Control enables operation using external Bluetooth switches, such as adaptive keys or joysticks, by scanning and selecting items on screen with customizable scan times and press behaviors. High contrast modes increase visibility of interface elements by adjusting colors and reducing transparency, while Zoom magnifies the screen up to 15 times for detailed viewing. These interface adjustments, along with options like Reduce Motion to minimize animations, help users with visual or cognitive needs. In 2025, introduced AI-enhanced real-time captions through expanded Live Captions support for additional languages including , , , , , and , leveraging on-device processing for accurate, low-latency transcription during calls and media playback. integration allows hands-free voice commands for basic navigation and control, further aiding users with mobility limitations.

Technical Specifications

Hardware Components

The of Apple TV has evolved significantly across generations, transitioning from bulky components in early models to compact, integrated systems-on-chip (SoCs) in modern iterations, emphasizing efficiency and performance for media playback. Initial models relied on discrete processors and mechanical storage, while later versions incorporate Apple's custom silicon for unified processing, graphics, and decoding capabilities. This progression reflects a shift toward fanless, low-power designs suitable for living room environments. Processors in Apple TV devices began with an Intel Pentium M 1.0 GHz single-core CPU in the first generation, paired with a NVIDIA GeForce Go 7300 graphics chip for video rendering. Subsequent models adopted Apple's A-series SoCs: the second and third generations used the single-core Apple A4 and dual-core A5, respectively, enabling 1080p playback. The fourth generation (Apple TV HD) featured a dual-core Apple A8 at 1.4 GHz, followed by the first Apple TV 4K with a hexa-core A10X Fusion. More recent models include the hexa-core A12 Bionic in the second-generation 4K (2021) and the hexa-core A15 Bionic in the third-generation 4K (2022), which deliver up to 50% faster graphics performance compared to predecessors, supporting smooth 4K HDR decoding. Storage transitioned from a 40 or 160 2.5-inch PATA (HDD) in the first generation to solid-state in all subsequent models for reliability and speed. Early implementations were modest, with 8 in the second and third generations, expanding to 32 or 64 options in the Apple TV and first models. Current configurations offer 64 or 128 , sufficient for apps, caching, and local media without the noise or failure risks of mechanical drives. Ports have standardized around essential connectivity while evolving for higher bandwidth. All models include an infrared (IR) receiver for remote control signals and HDMI as the primary video/audio output, progressing from HDMI 1.1 in the first generation to HDMI 1.4 in the Apple TV HD, HDMI 2.0 in the initial 4K, and HDMI 2.1 in later 4K versions for enhanced resolution and refresh rates. Ethernet support started at 10/100 Mbps in early models and upgraded to Gigabit Ethernet in select Apple TV 4K models. A USB-C port appears on models from the fourth generation onward, initially for service and diagnostics but later enabling remote charging in newer Siri Remote accessories. Optical audio output was present in the first three generations but omitted in favor of HDMI audio return channel (ARC) support thereafter. Dedicated audio and video processing relies on integrated hardware within the SoCs, with early models using discrete chips like the BCM7045 for /4 decoding and the GPU for acceleration. From the A-series onward, built-in decoders handle advanced formats, including HEVC (H.265) in A8 and later chips, and processing in A10X and subsequent SoCs, offloading the main CPU for efficient playback. These components ensure hardware-accelerated rendering without additional discrete silicon in modern designs. Power consumption ranges from 5 W during typical streaming to peaks around 13 W under heavy load in earlier models with , but newer fanless architectures reduce this to 2.3–2.5 W for playback and under 0.5 W in . All generations employ a built-in , with the third-generation (2022) adopting a fully passive, fanless using recycled aluminum for silent operation and 79% better than regulatory standards. Physical dimensions have remained compact and consistent since the fourth generation, measuring 3.9 inches (98 mm) square by 1.4 inches () tall and weighing 15 ounces (425 g) for the Apple TV HD. The 2022 model refined this to 3.66 inches (93 mm) square by 1.2 inches (31 mm) tall, reducing weight to 7.3–7.5 ounces (208–214 g) through optimized internals, maintaining a sleek, puck-like across Wi-Fi and Ethernet variants.

Supported Media and Networking

Apple TV 4K supports a range of formats, enabling playback up to at 60 per second (). This includes SDR video using AVC (H.264) or HEVC (H.265) codecs in Main or Main 10 profiles, as well as advanced formats such as (Profile 5), , , and HLG, all encoded with HEVC Main 10 profile. These capabilities allow for vibrant, high-contrast visuals on compatible displays, with support for frame rates up to 60 to ensure smooth motion in fast-paced content like sports or action sequences. For audio, Apple TV 4K handles immersive soundtracks up to , alongside multichannel formats including (AC-3) and (E-AC-3) for up to 7.1 channels. Supported codecs encompass HE-AAC (V1), (up to 320 Kbps), protected from the , Apple Lossless, , and (up to 320 Kbps), with stereo playback as a baseline. The device outputs audio via , prioritizing the highest quality format available, such as when connected to compatible receivers, though it does not support DTS formats. Core video codecs on Apple TV 4K include H.264 and HEVC for efficient compression and decoding of 4K content, with additional support for video (up to 2.5 Mbps, 640x480 pixels, 30 ) in legacy scenarios. While ProRes is utilized in professional editing workflows on other Apple devices, it is not natively supported for playback on Apple TV 4K. As of late 2025, decoding remains unavailable in hardware, limiting support to established codecs like HEVC for modern streaming efficiency. Networking on Apple TV 4K adheres to contemporary standards for reliable connectivity. The Wi-Fi + Ethernet model features Gigabit Ethernet for wired connections, while all models support Wi-Fi 6 (802.11ax) with 2x2 MIMO across 2.4 GHz and 5 GHz bands for dual-band operation. Bluetooth 5.0 enables wireless peripherals, and IPv6 is fully implemented for future-proof addressing and compatibility with modern networks. AirPlay 2 provides multicast streaming for multi-room audio and video distribution from iOS or macOS devices, enhancing home media sharing without native UPnP or DLNA protocol support. Thread networking is included on Ethernet models for low-power smart home integration. HDMI 2.1 connectivity further bolsters performance by supporting features like Audio Return Channel (ARC/eARC) and variable refresh rates. Local media playback on Apple TV 4K relies on network-based options rather than direct , as the device lacks a USB port for external drives. Users can stream content from a computer via Home Sharing over the local network or use from compatible Apple devices, effectively treating the Apple TV as a receiver for USB-connected media on a host machine. To ensure buffer-free 4K streaming, Apple recommends a minimum internet bandwidth of 25 Mbps, with automatic quality adjustment if speeds fall below this threshold. contributes to low-latency performance in congested environments, supporting high-bitrate streams without interruptions.

Limitations

Functional Restrictions

Apple TV imposes several inherent functional restrictions that prioritize its role as a streaming and entertainment hub, limiting capabilities in areas like general computing, , , , and . These constraints are embedded in both hardware and software, ensuring a streamlined focused on app-based services rather than versatile productivity tools. The device lacks a native or , with all internet-related activities confined to approved third-party apps available through the . This app-dependent model excludes full web surfing or direct email composition on the device itself, directing users to companion apps via mirroring for such needs. Content access is governed by built-in tied to user profiles, allowing administrators to restrict apps, media ratings, and purchases with a four-digit passcode. Accessed via Settings > General > Restrictions, these settings limit explicit content in , purchases, and app installations, while also controlling and shared purchases. Complementing this, limits—managed through Family Sharing on an or —enforce daily app usage caps and downtime schedules across shared devices, including Apple TV. Storage capacity is fixed to the internal , available in 64 GB or 128 GB configurations depending on the model, with no support for expandable options like external drives or USB attachments. This limitation primarily affects installations and temporary caches, requiring users to monitor and delete items via Settings > > Manage to avoid space warnings. Gaming functionality requires an Apple Arcade subscription for access to premium titles, unlocking a of over 200 ad-free, controller-optimized without individual purchases. Hardware constraints prevent support for console-level titles akin to those on dedicated gaming systems, emphasizing lighter, mobile-derived experiences. tvOS updates mandate an internet connection over or Ethernet, with no offline installation method available, as downloads occur directly through Settings > Updates. This ensures timely delivery of features, bug fixes, and security enhancements but prevents updates in disconnected environments. Accessibility features like and Switch Control provide workarounds for some restrictions, such as navigating limited apps without visual input.

Compatibility Challenges

Apple TV's integration with televisions relies heavily on HDMI connections, requiring support for HDMI-CEC (Consumer Electronics Control) to enable control of the device using the TV or receiver's remote, as the Apple TV itself lacks (IR) receivers for universal remote compatibility in all setups. Without HDMI-CEC, users must rely on the dedicated Siri Remote or line-of-sight IR, which can complicate setups with older or non-compliant equipment. Additionally, Apple TV models feature only HDMI outputs and no native analog video or audio ports, necessitating adapters or converters for legacy analog systems, which may introduce signal degradation or additional costs. When connected to older televisions, particularly those predating 2017 that lack capabilities, the Apple TV 4K automatically downscales content to resolutions like or to match the display, but this process can lead to suboptimal image quality, such as softness or artifacts, especially with content that older panels cannot fully render. Users with pre-4K TVs may encounter handshake issues during resolution negotiation over , resulting in black screens or forced reboots until the device settles on a compatible output, highlighting the platform's optimization for modern displays. Certain streaming services and apps, particularly international channels and region-specific broadcasters, remain unavailable on tvOS due to licensing restrictions and App Store policies that limit distribution outside designated markets, forcing users to access content via web browsers on other devices or VPN workarounds. For instance, services like some European or Asian live TV providers do not offer tvOS apps, restricting seamless integration within the Apple TV ecosystem and requiring alternative streaming methods. AirPlay, Apple TV's primary wireless streaming protocol, functions most reliably within the , supporting seamless casting from , macOS, and other Apple devices, but offers limited native compatibility for users, who often need third-party apps to mirror or cast content due to the proprietary nature of the protocol. While some models from manufacturers like include 2 support for receiving streams from Apple devices, direct casting from Android phones or tablets to Apple TV remains unsupported without additional software, potentially causing latency or format mismatches in mixed-platform households. The smart home standard, supported by since late 2022 via tvOS updates (up to Matter 1.3 as of mid-2025) and acting as a border router on 2021 and later models, faces ongoing challenges such as inconsistent device certification and ecosystem fragmentation that can hinder full integration with non-Apple smart home accessories. Emerging AI features, including enhanced content recommendations and on-device processing powered by Apple Intelligence, are not yet supported on current hardware as of November 2025, leaving older generations incompatible and potentially creating upgrade pressures for users seeking these capabilities.

Market Reception

Sales and Adoption

Apple TV hardware has seen steady adoption since its introduction, with estimates indicating tens of millions of units sold cumulatively worldwide as of 2023, often bundled with new televisions or included in purchases. Active devices in the alone reached approximately 33 million as of 2024, reflecting sustained user retention despite from integrated platforms. Annual unit sales for Apple TV hardware post-2015 have typically ranged between 5 and 7 million globally, contributing to the device's position as a streaming option. Revenue from the "Other Products" category, which encompasses alongside , , and , has grown consistently; for instance, in fiscal Q4 2025, this segment generated $9.01 billion, up from prior quarters and supporting an estimated full-year figure exceeding $30 billion for 2025. These sales are bolstered by seasonal demand, with holiday periods driving notable spikes—such as an 8% year-over-year increase in overall company revenue for Q4 2025, partly attributed to accessory and peripheral upticks. The Apple TV streaming service has further propelled hardware adoption, reaching significantly more than 45 million global subscribers as of October 2025, according to Apple's Senior Vice President of Services, . This subscriber base encourages bundling of the Apple TV device with service subscriptions, enhancing ecosystem integration and user retention. In the streaming device market, Apple TV holds approximately 15% share as of Q3 2025, trailing leaders like (36%) and (14%) but benefiting from strong performance in premium segments. Key growth drivers include the proliferation of televisions, which aligns with the capabilities of the 4K models, and pronounced holiday sales surges; for example, search interest and purchases for 4K peaked in December 2024 amid seasonal promotions and new releases. Positive has also indirectly supported adoption by highlighting the device's superior performance and interface.

Critical Reviews and Impact

Critics have consistently praised the Apple TV 4K for its intuitive and seamless , earning scores such as 4.5 out of 5 from Trusted Reviews, which highlighted its slick navigation and ease of use following software updates. Similarly, PCWorld awarded it 4.5 out of 5, commending the ad-free interface and responsive operation that make it a worthwhile upgrade for streaming enthusiasts. Reviewers have also lauded its strong protections, with Tom's Guide describing it as the leading streaming device in this area due to minimal data tracking compared to competitors. However, some critiques focus on its and the closed , as noted in reviews of recent models, which point to the $129 starting cost and limited app flexibility outside Apple's services as drawbacks for broader accessibility. In late October 2025, Apple rebranded the streaming service from Apple TV+ to Apple TV, unifying the branding with the hardware and introducing a new multicolored logo and intro sound. User feedback reflects high satisfaction, with the Apple TV app maintaining a 4.8 out of 5 rating on the in 2025 based on over 1.6 million reviews, indicating strong approval for its content aggregation and streaming reliability. While the device receives acclaim for its overall experience, some users express frustration with the remote's build quality and responsiveness over time, though these issues are often mitigated by software updates. In the industry, played a pioneering role by introducing an specifically for televisions in with , enabling developers to create tailored apps and transforming set-top boxes into extensible platforms. It also accelerated 4K content adoption through early support for advanced formats like and HDR10+, which enhanced visual quality and encouraged broader ecosystem upgrades. The launch of further elevated its profile, securing multiple , including Outstanding Comedy Series wins for Ted Lasso in 2021 and 2022, marking historic achievements for a streaming newcomer. Culturally, Apple TV has become integral to smart home setups, serving as a central Home Hub for Apple's framework to control lights, thermostats, and other devices via the Home app. This integration positions it as a key enabler of connected living rooms, influencing competitors like to enhance their own privacy features and performance benchmarks in response to Apple's standards. Looking toward late 2025, rumors suggest a refreshed model with the A17 Pro chip will introduce AI capabilities through , potentially positioning it as a premium hub for personalized content and automation, though reports indicate possible delays into 2026. Yet, intensifying rivalry from built-in smart TV platforms, which are incorporating similar AI enhancements, may challenge its standalone appeal.

References

  1. [1]
    Apple TV: History, specs, TV+, pricing, review, and deals - 9to5Mac
    The Apple TV is Apple's set-top box that runs tvOS. The company currently sells the updated Apple TV HD first introduced in 2015 and the 2021 second-generation ...
  2. [2]
    Apple TV 4K
    Apple TV 4K unites your favorite Apple services with all your streaming apps in our best-ever picture and sound quality. Enjoy a FaceTime experience on TV ...Buy · Learn more · Apple (UK) · Apple (CA)
  3. [3]
    An abridged history of Apple's TV efforts over the years - The Verge
    Mar 23, 2019 · Apple has been trying to do something big with TV for more than a decade, dating all the way back to when it first previewed the “iTV” streaming box in 2006.
  4. [4]
    Apple TV+ launches November 1, featuring originals from the ...
    Sep 10, 2019 · Apple today announced Apple TV+, home for the world's greatest storytellers, will launch November 1 in over 100 countries and regions.
  5. [5]
    Apple TV+ is now available
    Nov 1, 2019 · Apple TV+ is available on the Apple TV app for $4.99 (US) per month with a seven-day free trial for new subscribers starting today.
  6. [6]
    https://www.apple.com/newsroom/2019/11/apple-tv-plus-is-now-available/
  7. [7]
    Macworld 2007 | all about Steve Jobs.com
    He also introduced the Apple TV (teased a few months before as iTV) and the change of the company's name from Apple Computer Inc. to Apple Inc. Video Transcript.
  8. [8]
    Apple TV (Original/1st Gen) Specs - EveryMac.com
    Jan 9, 2007 · *Starting May 30, 2007, the Apple TV was available with the original 40 GB hard drive for US$299 or a 160 GB hard drive for US$399. On January ...Missing: 160GB | Show results with:160GB
  9. [9]
    Movie studios fear the sequel to iPod - Los Angeles Times
    Jun 11, 2007 · Apple has won a few distribution deals with movie studios. Disney became its first partner in September, when CEO Robert Iger joined Jobs in ...
  10. [10]
    Fox, Apple to sign iTunes deal - Variety
    Dec 27, 2007 · Apple's two major studio partners could be joined by other distribs, perhaps Paramount, Lionsgate and MGM, which already make library titles ...
  11. [11]
    Apple TV Sales Boom 170% As "The Hobby" Gets Serious - SlashGear
    Jul 24, 2012 · Past quarters yielded numbers such as 100,000 units sold in the first month of sales of the Apple TV back in 2007, with well over a million ...
  12. [12]
    Apple Premieres New Apple TV for Breakthrough Price of $99
    Free delivery Free 14-day returnsSep 1, 2010 · “This tiny, silent box costing just $99 lets users watch thousands of HD movies and TV shows, and makes all of their music, photos and videos ...
  13. [13]
    Apple TV (2nd Generation) Specs - MC572LL/A - EveryMac.com
    Sep 1, 2010 · However, in its customary "teardown," iFixit determined that it actually has 8 GB of flash memory to cache content during streaming. It no doubt ...
  14. [14]
    Apple TV (3rd generation) - Technical Specifications
    Wi-Fi (802.11a/b/g/n) · Bluetooth support for Apple Wireless Keyboard (requires Apple TV software version 5.2 or later).
  15. [15]
    Apple TV (3rd Generation, Early 2012) Specs - EveryMac.com
    Mar 7, 2012 · The third generation Apple TV requires a "high-definition TV with HDMI and [that is] capable of 1080p or 720p at 60/50Hz." Also see: How do you ...
  16. [16]
    Apple TV review (third gen, 2012), updated for 2017
    Rating 4.0 · Review by Matt EganJan 18, 2017 · The Apple TV is a connected set-top box that offers access to iTunes TV shows and movies, as well as content from Netflix, YouTube and Vimeo.
  17. [17]
    Apple Brings Innovation Back to Television with The All-New Apple TV
    Sep 9, 2015 · The new Apple TV's remote features Siri®, so you can search with your voice for TV shows and movies across multiple content providers simultaneously.
  18. [18]
    Hands On: Apple TV 2015 with tvOS apps, Remote featuring touch ...
    Sep 12, 2015 · In addition to standard App Store style apps and games, Apple TV was also demonstrated with sophisticated TV apps with Siri-enhanced video ...
  19. [19]
    Apple TV 4K brings home the magic of cinema with 4K and HDR
    Sep 12, 2017 · Apple TV 4K delivers a stunning cinematic experience at home, along with an incredible selection of 4K HDR content on iTunes, Netflix and more.
  20. [20]
    Apple TV 4K (3rd generation) - Tech Specs
    Connectivity · Wi-Fi model · HDMI 2.1 · Wi‑Fi 6 (802.11ax) with 2x2 MIMO · Bluetooth 5.0 wireless technology · IR receiver · Built-in power supply.
  21. [21]
    Review: Apple TV 4K (2022) - FlatpanelsHD
    Rating 95% · Review by Rasmus Larsen |Nov 10, 2022 · On the other hand Apple has confirmed that it is bringing HDMI 2.1 QMS to Apple TV 4K (2022) via a tvOS update later this year. Paired with the ...
  22. [22]
    RIP Apple TV HD: Apple went all-in on 4K yesterday - Ars Technica
    Oct 19, 2022 · The Apple TV HD (also called the fourth-generation Apple TV) is no longer available in Apple's US store after the addition of an updated Apple TV 4K yesterday.
  23. [23]
    New Apple TV Coming Later This Year With A17 Pro Chip
    Aug 13, 2025 · The A17 Pro supports Apple Intelligence, plus it can run console-quality games with advanced graphics effects.Missing: gaming | Show results with:gaming
  24. [24]
    2025 Apple TV 4K: All the Rumors So Far - MacRumors
    Oct 31, 2025 · The A17 Pro was Apple's first 3-nanometer chip, and it includes a 6-core GPU that's able to support hardware-accelerated ray tracing for the ...
  25. [25]
    Identify your Apple TV model - Apple Support
    Oct 6, 2023 · Apple TV (1st generation) · Model number: A1218 · Year introduced: 2007 · Color: Silver · Capacity: 40 or 160 GB · HDMI and component video (480p or ...
  26. [26]
    Apple Premieres iTunes Movie Rentals With All Major Film Studios
    Jan 15, 2008 · Users can rent movies for as low as $2.99 and watch them on their Macs or PCs, all current generation iPods*, iPhone™ and Apple TV®. iTunes ...
  27. [27]
    Apple TV (2nd generation) - Technical Specifications
    Ports and interfaces · HDMI · Optical audio · 10/100BASE-T Ethernet · Built-in IR receiver · Micro-USB (for service and support) ...
  28. [28]
    Apple TV's new user interface: Hands-on - CNET
    Mar 7, 2012 · The new Apple TV is getting 1080p, but the redesigned user interface is coming to both new Apple TV models and existing 2nd-gen models.
  29. [29]
    Apple TV HD - The Apple Wiki
    Sep 9, 2015 · The Apple TV HD has 32/64GB storage, 2GB RAM, tvOS, and was released on 26 October 2015, starting at $149.
  30. [30]
    Apple TV HD (4th Generation, Siri) Specs - EveryMac.com
    Sep 9, 2015 · The Apple TV 4th Gen has a dual-core A8 processor, 2GB RAM, 32/64GB storage, 1080p video, HDMI, Ethernet, USB-C, 802.11ac, Bluetooth 4.0, and a ...
  31. [31]
    Apple TV HD - Technical Specifications
    Video Formats · HEVC SDR up to 1080p, 30 fps, Main/Main 10 profile · H.264 video up to 1080p, 60 fps, High or Main Profile level 4.2 or lower · H. · MPEG-4 video up ...
  32. [32]
    Apple TV 4K (1st generation) - Technical Specifications
    Size & Weight. Height: 4.88 inches (124 mm). Width: 1.5 inches (38 mm). Depth: 0.25 inch (6.3 mm). Weight: 1.59 ounces (45 g)1. Features.Missing: 2007 | Show results with:2007
  33. [33]
    Apple TV 4K (2nd generation) - Technical Specifications
    Size & Weight. Height: 5.4 inches (136 mm). Width: 1.4 inches (35 mm). Depth: 0.36 inch (9.25 mm). Weight: 2.2 ounces (63 g)1. Features.Siri Remote (2nd Generation) · Ports And Interfaces · Video Formats
  34. [34]
    Apple TV 4K unveiled - CNBC
    Sep 12, 2017 · Apple TV 4K will start at $179 for 32GB of storage. A 64GB model will cost $199. The standard Apple TV with 32GB of storage drops to $149. The ...
  35. [35]
    Apple TV 4K (2017, Black Siri Remote) Specs - EveryMac.com
    Sep 12, 2017 · This Apple TV 4K is powered by a three core Apple A10X Fusion processor, has 3 GB of RAM, and is offered with either 32 GB or 64 GB of internal flash memory ...
  36. [36]
    Apple unveils the next generation of Apple TV 4K
    Apr 20, 2021 · The new Apple TV 4K will be available starting at $179 (US) from apple.com, in the Apple Store app, and Apple Store locations. Apple TV 4K ...Missing: 2017 | Show results with:2017
  37. [37]
    Apple TV 4K (2nd Gen, 2021) Specs - EveryMac.com
    Apr 20, 2021 · This Apple TV 4K is powered by a six core Apple A12 Bionic processor, has 3 GB of RAM, and is offered with either 32 GB or 64 GB of internal flash memory ...
  38. [38]
    Apple introduces the powerful next-generation Apple TV 4K
    all at a ...<|control11|><|separator|>
  39. [39]
    Apple TV 4K (3rd Gen, 2022, Wi-Fi + Ethernet) Specs - EveryMac.com
    Oct 18, 2022 · The Apple TV 4K (3rd Gen, 2022, Wi-Fi + Ethernet) is powered by a five core Apple A15 Bionic processor, has 4 GB of RAM, and 128 GB of internal flash memory ...
  40. [40]
    Apple TV 4K Could Still Launch Before 2025 Ends: All the Rumored ...
    Oct 27, 2025 · With Wi-Fi 7 support, the ‌Apple TV‌ will be able to connect to Wi-Fi networks that support the faster and less crowded 6GHz band. Users can ...
  41. [41]
    Apple TV 4K to get A17 Pro according to new leak - AppleInsider
    Aug 13, 2025 · Some rumors indicate that Apple would introduce its in-house wireless chip to its new Apple TV and HomePods. The chip would offer Wi-Fi 6E and ...
  42. [42]
    New Apple TV This Year Likely to Support Wi-Fi 7 - MacRumors
    Mar 31, 2025 · It has been rumored that a new Apple TV will launch later this year, and it might support the faster Wi-Fi 7 standard.
  43. [43]
    Apple TV 4K - Fourth-Generation, 2025 - What to expect
    Sep 25, 2024 · Apple could launch its next-generation TV 4K in March/April 2025. But what are the likely improvements to an already good product?Apple TV 4K – History · Apple TV 4K – Growing... · Apple TV 4K Fourth...<|control11|><|separator|>
  44. [44]
    Apple TV 4K 2025: everything we know so far about ... - What Hi-Fi?
    Aug 28, 2025 · Having perused the rather chaotic Apple rumour mill, all sources seem to agree that late 2025 is a likely launch window, with a release expected ...
  45. [45]
    https://the5krunner.com/2024/09/25/apple-tv-4k-fourth-generation-2024-25-what-to-expect/
  46. [46]
    Apple Statistics (2025) - Business of Apps
    Aug 6, 2025 · Apple revenue 2006 to 2024 ($bn). Year, Revenue ($bn). 2006, 19.1. 2007, 24.4. 2008, 37.4. 2009, 42.7. 2010, 65. 2011, 108. 2012, 156.3. 2013 ...
  47. [47]
    Designing for tvOS | Apple Developer Documentation
    People enjoy the vibrant content, immersive experiences, and streamlined interactions that tvOS delivers in media and games, as well as in fitness, education, ...
  48. [48]
    Top Shelf | Apple Developer Documentation
    The Apple TV Home Screen provides an area called Top Shelf, which showcases your content in a rich, engaging way while also giving people access to their ...Missing: Focus | Show results with:Focus
  49. [49]
    About Apple TV 4K and Apple TV HD software updates - Apple Support
    ### Summary of tvOS History, Versions, and Features
  50. [50]
    Apple TV (3rd generation) | AppleDB
    Apple TV (3rd generation) ; Apple TV Software 7.9 · Mar 14, 2022 ; Apple TV Software 7.8 · Sep 20, 2021 ; Apple TV Software 7.7 · Apr 26, 2021 ; Apple TV Software 7.6.
  51. [51]
    tvOS apps / Apple TV apps Statistics and Trends 2024 - 42matters
    Sep 28, 2024 · It was not until 2006, however, that Apple introduced the world to the project that would become Apple TV. At the time it was called iTV, was ...<|control11|><|separator|>
  52. [52]
    Apple Originals - Apple TV+ Press
    The Savant ; Ted Lasso. Season 4•Coming Soon ; The Last Thing He Told Me. Season 2•February 20, 2026 ; Yo Gabba GabbaLand! Season 2•January 30, 2026 ; Shrinking.Search · Smoke · All of You · FoundationMissing: examples | Show results with:examples
  53. [53]
    The 39 Best Shows on Apple TV Right Now - WIRED
    Slow Horses, The Morning Show, and Platonic are among the best shows on Apple TV this month.
  54. [54]
    Redesigned Apple TV app elevates the viewing experience
    Dec 11, 2023 · ... Up Next and content recommendations across the app. On the Apple TV app on Apple TV, user profiles are shown. Profiles allow households to ...
  55. [55]
    Manage recommendations that appear in the Apple TV app
    Update Apple TV software. Accessibility. Accessibility features at a glance · Add an accessibility shortcut; Vision. VoiceOver. Use VoiceOver · Use a Bluetooth ...
  56. [56]
    Apple TV app
    ### Summary of Apple TV App Features
  57. [57]
    Set up Family Sharing in the Apple TV app
    You can't create a Family Sharing group directly in the Apple TV app. You must start a new family group and invite people to join using a Mac, iPhone, or iPad.
  58. [58]
    https://support.apple.com/en-us/102218
  59. [59]
    ‎MLS Season Pass - ‎Apple TV
    Stream Major League Soccer on Apple TV. Watch every game of the 2025 season and follow your favorite teams with MLS Season Pass.
  60. [60]
    Set up single sign-on with your TV provider on Apple TV 4K
    Set up single sign-on with your TV provider on Apple TV 4K · Go to Settings on Apple TV 4K. · Go to Profiles and Accounts > TV Provider and select Sign In. · Enter ...
  61. [61]
    Download and stream shows, movies, and events from Apple TV+ ...
    Open the Apple TV app. · Browse or search for a show, movie, or event. · Pinch and hold the item you'd like to download, then tap Download. · To find and play your ...
  62. [62]
    AirPlay - Apple
    AirPlay effortlessly streams your music, videos, photos, podcasts, and games from many Apple devices to speakers in multiple rooms or to your TV.Missing: hub | Show results with:hub
  63. [63]
    Use Apple TV 4K to play audio throughout your home
    You can send audio from Apple TV 4K to one or more AirPlay-enabled devices (such as HomePod and other smart speakers and TVs) connected to the same network in ...
  64. [64]
    Use HDMI ARC or eARC with your Apple TV 4K
    With HDMI ARC or eARC turned on, your Apple TV 4K (2nd generation and later) can receive high-quality audio from a supported TV, then play that audio through ...Missing: 120Hz | Show results with:120Hz
  65. [65]
    Apple TV 4K - Technical Specifications
    including size, weight, capacity, ports, and more.
  66. [66]
    Add or remove user profiles on Apple TV 4K
    Go to Settings , go to Profiles and Accounts > Add New Profile, then sign in to the new user's Apple Account. · Press and hold the TV button on the remote to ...
  67. [67]
    Sync your iCloud photos on Apple TV 4K
    Go to Settings on Apple TV 4K. Go to Profiles and Accounts > [default user profile], then select Photos. Select iCloud Photos to turn it on or off. When you ...
  68. [68]
    Identify your Apple TV remote
    Feb 6, 2024 · This remote ships with Apple TV 4K (3rd generation).* It features an aluminum silver casing and a touch-enabled clickpad for navigation. The ...
  69. [69]
    Apple's second-generation Siri Remote versus predecessors
    May 3, 2021 · Apple has evolved its remote control over time, with each iteration introducing physical improvements and better features.
  70. [70]
    Siri Remote (3rd generation) - Tech Specs - Apple Support
    Overview. The Siri Remote (3rd generation) brings precise control to your Apple TV 4K. ¹ Its touch-enabled clickpad lets you select titles, swipe through ...
  71. [71]
    Apple's new Apple TV Siri Remote is a must-have. 6 pro tips you ...
    May 23, 2021 · The new Apple TV remote fixes many problems from the original version, but you'll need to learn a few new tricks first.
  72. [72]
    Second-Generation Siri Remote Review - TidBITS
    May 24, 2021 · Apple has brought back the all-aluminum body, directional ring, and clicky buttons from the remote that preceded the original Siri Remote.<|control11|><|separator|>
  73. [73]
    Use Siri on your Apple TV
    Siri can control video playback, provide sports scores, check your weather forecast, and open apps. Siri also recognizes the name of onscreen labels, so you can ...
  74. [74]
    More ways to use Siri on Apple TV 4K
    Control Apple Home products · “Show me the front yard camera” · “Dim the dining room lights to 50 percent” · “Turn on the coffee maker” · “How many outlets are in ...
  75. [75]
    New Siri Remote waves goodbye to Apple TV games that require ...
    Apr 23, 2021 · Apple's new Siri Remote doesn't come equipped with an accelerometer or gyroscope, which means it won't work as a motion controller in certain Apple TV games.Missing: gesture | Show results with:gesture<|control11|><|separator|>
  76. [76]
    Apple's New Siri Remote Doesn't Support Motion Controls - PCMag
    Apr 23, 2021 · Apple removed the accelerometer and the gyroscope from the new remote. In so doing, it can no longer act as a motion controller for games played through your ...Missing: gesture | Show results with:gesture
  77. [77]
    Use other remotes to control Apple TV 4K
    To use a universal infrared (IR) remote, you need to let Apple TV 4K learn the signals that the remote generates. Go to Settings on Apple TV 4K. Go to Remotes ...Missing: Harmony | Show results with:Harmony
  78. [78]
    Harmony experience with Apple TV
    Harmony can control Apple TV via the app, text/voice entry, and gestures. It uses IR for device control and Wi-Fi for launching apps.
  79. [79]
    Use your Siri Remote or Apple TV Remote with Apple TV
    May 20, 2025 · Use your Siri Remote or Apple TV Remote with Apple TV. Learn how to use your remote to find menus, play content, navigate your screen, and more.
  80. [80]
    https://www.accio.com/business/trendy-apple-tv
  81. [81]
    Accessibility features on Apple TV 4K
    Apple TV 4K includes built-in accessibility features to support your vision, mobility, hearing, and speech needs. Vision. VoiceOver: VoiceOver is Apple's screen ...
  82. [82]
    Turn on closed captions and SDH on Apple TV 4K
    Go to Accessibility > Subtitles and Captioning > Style. Choose an existing caption style, or select Edit Styles to create a new style based on your choice of:.
  83. [83]
    Updates to the Home experience elevate entertainment and ... - Apple
    Jun 10, 2024 · New updates to FaceTime with Continuity Camera come with tvOS 18, making it more accessible than ever. With the introduction of Live Captions ...
  84. [84]
    tvOS 18 is now available - Apple
    Sep 16, 2024 · Today, tvOS 18 introduces intelligent features like InSight, which displays timely information about actors, characters, and music from ...Missing: overview | Show results with:overview
  85. [85]
    Use audio descriptions on Apple TV
    To turn on audio descriptions, do any of the following: In Settings on Apple TV, go to Accessibility, then select Audio Descriptions to turn it on.
  86. [86]
    Check if movies and TV shows have accessibility features in the ...
    Apr 24, 2024 · Accessibility features that are available in the Apple TV app include closed captions, subtitles, and audio descriptions. Availability of these ...
  87. [87]
    About Switch Control on Apple TV 4K
    Switch Control is an assistive technology that lets you control Apple TV 4K by clicking a keyboard key, mouse button, or other control on a Bluetooth®-connected ...
  88. [88]
    https://www.apple.com/newsroom/2021/09/apples-global-hit-comedy-series-ted-lasso-sweeps-the-2021-primetime-emmy-awards-scoring-history-making-win-for-outstanding-comedy-series/
  89. [89]
    Apple TV brings a beautiful redesign and enhanced home ...
    Jun 9, 2025 · Apple today announced tvOS 26, making Apple TV even more immersive, enjoyable, and convenient. Featuring a stunning new design with Liquid Glass.
  90. [90]
    Apple unveils powerful accessibility features coming later this year
    May 13, 2025 · New videos on the Apple Support accessibility playlist include features like Eye Tracking, Vocal Shortcuts, and Vehicle Motion Cues, as well as ...
  91. [91]
    https://www.msn.com/en-us/lifestyle/shopping/roku-and-google-need-to-step-up-and-create-a-true-apple-tv-competitor/ar-AA1AWW89
  92. [92]
    Apple TV 4K Buyer's Guide: Comparing the Generations - MacRumors
    Oct 25, 2022 · With a lower, $129 starting price and only one model year to choose from, new ‌Apple TV‌ buyers no longer face the same conundrum as in recent ...
  93. [93]
    [PDF] Apple TV 4K Environmental Report
    Sep 12, 2017 · The following table details power consumption in different use modes. Power Consumption for Apple TV 4K. Material Efficiency. Apple's ...<|control11|><|separator|>
  94. [94]
    [PDF] Product Environmental Report - Apple TV 4K (3rd generation) with ...
    Oct 18, 2022 · Apple TV 4K. (3rd generation) uses software and power-efficient components that intelligently manage power consumption. We also run our own ...
  95. [95]
    New Apple TV is Thinner and Weighs 50% Less With Fanless Design
    Oct 18, 2022 · Apple's tech specs indicate the new Apple TV 4K is 1.2 inches tall, compared to 1.4 inches for the previous model. The new Apple TV weighs ...
  96. [96]
    Play audio in Dolby Atmos or surround sound on your Apple TV
    Nov 8, 2023 · Audio formats supported on Apple TV · Dolby Digital 5.1: Plays audio on multiple speakers and a subwoofer, like a 5.1 speaker setup. · Stereo: ...
  97. [97]
    IPv6 security - Apple Support
    Dec 19, 2024 · All Apple operating systems support IPv6, implementing several mechanisms to protect the privacy of users and the stability of the networking stack.
  98. [98]
    Find movies with 4K, HDR, Dolby Vision, or Dolby Atmos in the ...
    Feb 27, 2025 · Learn which high-quality video formats you can play on your device when you rent or purchase movies in the Apple TV app.
  99. [99]
    Does Apple TV support use of a web browser?
    Jan 7, 2021 · No. There is no web browser for Apple TV. You can use Airplay too mirror a web browser from an iOS device or Mac though.Missing: native | Show results with:native
  100. [100]
    Set up parental controls on Apple TV 4K
    Go to Settings on Apple TV 4K, then go to General > Restrictions. Turn on restrictions, and enter a 4-digit passcode. Once you enter ...
  101. [101]
    Parental controls for Apple TV on the web
    Set up content restrictions using Screen Time on your iPhone, iPad, or iPod touch or using Screen Time on your Mac. Set up Restrictions on your Apple TV or ...
  102. [102]
    Free up storage on Apple TV 4K
    Go to General, navigate down to the Usage section, then select Manage Storage. A list of the apps on your Apple TV 4K shows how much space each item is using.
  103. [103]
    Arcade app at a glance - Apple Support
    Subscribe to Apple Arcade for unlimited access to a curated collection of hundreds of games · Browse games by category and popularity, or search for a specific ...
  104. [104]
    New Apple TV 4K to get more powerful A17 Pro chipset - HDTVTest
    Aug 15, 2025 · Apple's next-generation Apple TV 4K box is expected to come with an upgraded processor, potentially making it powerful enough to support AAA ...<|control11|><|separator|>
  105. [105]
    Update your Apple TV - Apple Support
    Oct 28, 2024 · Get help. If you can't update your Apple TV, make sure that you're connected to a Wi-Fi or Ethernet network.Missing: internet | Show results with:internet
  106. [106]
    If you can't control your Apple TV with your home theater or universal ...
    Dec 18, 2024 · Check that your Apple TV is connected to an HDMI port that supports HDMI-CEC. Check the TV manual to confirm which ports support HDMI-CEC.
  107. [107]
    Change video settings on Apple TV 4K
    You can adjust video settings on Apple TV 4K, including format and frame rate matching, or test your HDMI connection for any problems.
  108. [108]
    https://support.apple.com/en-us/108804
  109. [109]
    https://support.apple.com/en-us/118205
  110. [110]
    https://support.apple.com/en-us/118405
  111. [111]
    Use AirPlay to stream video or mirror the screen of your iPhone or iPad
    Sep 15, 2025 · Use AirPlay to stream or share content from your Apple devices to your Apple TV, AirPlay-compatible smart TV, or Mac. Stream a video. Share your photos.Missing: limited | Show results with:limited
  112. [112]
    Displaying content from Apple devices on Google TV™ or Android TV
    May 20, 2025 · Use AirPlay to mirror the display or stream content from your Apple devices, such as an iPhone or iPad, to your TV. This TV supports AirPlay 2.
  113. [113]
    5 Ways the Smart Home Standard Matter Needs to Change in 2025
    Mar 1, 2025 · Matter needs faster updates, more universal Thread compatibility and new smart device support if it wants to live up to its big promises.Missing: challenges | Show results with:challenges
  114. [114]
    New Apple TV 4K is coming: Four features expected next month
    Sep 24, 2025 · A17 Pro is currently the minimum required Apple chip to support AI features, which are expected to grow much more important in the year ahead.
  115. [115]
    Apple TV Statistics [Its Position on the Smart TV Market in 2023]
    Jul 14, 2025 · Apple TV has a 13% US market share, 3.6% globally, 31.7 million active US devices, 13.1% of US CTV users, and 4.7% of big-screen devices.Missing: annual figures
  116. [116]
    Apple (AAPL) earnings report Q4 2025 - CNBC
    Oct 30, 2025 · Other Products revenue: $9.01 billion vs. $8.49 billion estimated; Services revenue: $28.75 billion vs. $28.17 billion estimated. Apple CEO Tim ...
  117. [117]
    Apple reports fourth quarter results
    Oct 30, 2025 · The Company posted quarterly revenue of $102.5 billion, up 8 percent year over year. Diluted earnings per share was $1.85, up 13 percent year ...Missing: units | Show results with:units
  118. [118]
    Apple TV subscribers total 'significantly more' than 45 million - Eddy ...
    Oct 14, 2025 · When pressed on analyst projections pegging the figure at 40 million to 45 million, Cue revealed that the actual number is “significantly more” ...Missing: cumulative units
  119. [119]
    Pixalate's Q3 2025 Connected TV (CTV) Device Market Share Report
    Oct 16, 2025 · Roku led in CTV device market share in North America (36% SOV), followed by Apple (15% SOV), Amazon Fire TV (14% SOV), and Samsung Smart TV (13% ...
  120. [120]
    trendy apple tv 2025: What's New?
    Sep 29, 2025 · December 2024: "Apple TV 4K" surged to 83 (normalized value), likely tied to holiday shopping and the release of the iPhone 17 series in ...
  121. [121]
    Apple TV 4K Review - Trusted Reviews
    Rating 4.5 · Review by Evan KypreosThe Apple TV 4K is now, following some software fixes, a superb upgrade for under £200. It's slick, easy to use and offers most of the apps a good home ...
  122. [122]
    Apple TV 4K (2022) review: An even better streaming box for less
    Rating 4.5 · Review by Jared NewmanDec 5, 2022 · Speedy performance, an ad-free interface, and a lower price make Apple's latest streaming box easier to justify. Jared Newman. By Jared ...
  123. [123]
    Apple TV 4K is still the best streaming box when it comes to privacy
    Jun 3, 2025 · New evidence suggests the Apple TV 4K might be home to the most privacy-protected display interface in the market.
  124. [124]
    Apple TV 4K review: so close, so far - The Verge
    Rating 3.8 · Review by Nilay PatelSep 21, 2017 · The Apple TV 4K starts at $179, much more than competing 4K HDR-capable devices like the $89 Roku Premiere+ or the $69 Google Chromecast Ultra.
  125. [125]
    Apple TV - App Store
    Rating 4.8 (1,661,947) · Free · iOSApple TV is the home of exclusive Apple Original shows and movies, Friday Night Baseball, MLS Season Pass, thousands of movies to buy or rent, and all the ...
  126. [126]
    Apple TV, an App Store, and the Future of Ecommerce - Ordoro Blog -
    Sep 23, 2015 · The tech giant plans to strengthen its Apple TV device – which allows people to watch their favorite shows and movies in one place on their televisions.
  127. [127]
    Apple's “Ted Lasso” scores history-making win for Outstanding ...
    Sep 19, 2021 · Apple today was honored with 11 wins at the 73rd Annual Primetime Emmy Awards, including seven awards for “Ted Lasso.”
  128. [128]
    Apple's “Ted Lasso” wins back-to-back Emmy Awards for ...
    Sep 13, 2022 · “Ted Lasso” took home four wins at the 74th Primetime Emmy Awards, including back-to-back wins for Outstanding Comedy Series for both its first and second ...
  129. [129]
    Set up your HomePod, HomePod mini, or Apple TV as a home hub
    Sep 15, 2025 · Only home owners can add HomePod or Apple TV to the Home app to set them up as home hubs. Open the Home app on your iPhone, iPad, or Mac, tap or ...Update Apple Home · Set up HomePod or HomePod... · Update HomePodMissing: cultural | Show results with:cultural
  130. [130]
    https://www.msn.com/en-us/lifestyle/shopping/roku-and-google-need-to-step-up-and-create-a-true-apple-tv-competitor/ar-AA1AWW89
  131. [131]
    New Apple TV expected in 2025 — all the rumors so far - Tom's Guide
    Dec 18, 2024 · Many of the rumors surrounding a new Apple TV streamer are tied to the huge smart home push that Apple is expected to make in 2025.