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Nexus Studios

Nexus Studios is a global creative studio specializing in , , , and experience design, including immersive technologies such as XR, real-time production, and AI-driven projects. Headquartered in , , with additional offices in and , the studio collaborates with world-class directors, producers, artists, and technologists to produce groundbreaking works across live-action, stop-motion, / , and . Founded in 2000, Nexus Studios has established itself as a leader in the creative industry through innovative storytelling and high-profile collaborations, evolving from its roots in animation and production to encompass episodic television, gaming, and spatial computing experiences. The studio's portfolio features Emmy-winning features like ABBA Voyage, Grammy-nominated music videos, BAFTA-winning works, and multiple Cannes Lions award recipients, including Pedigree's Adoptable (Grand Prix) and Meta's It's Coi Leray's World (Film Craft Lions). Recent accolades include wins at the 2025 Sports Emmys for its UFC project with Sphere Las Vegas and six Clio Music Awards in 2024 for works like Gorillaz's Silent Running. These achievements underscore Nexus Studios' commitment to pushing creative boundaries and fostering inclusivity, as recognized by JP Morgan's Top 200 Women-Powered Businesses in 2023 and 2024.

History

Founding and Early Years

Nexus Studios was founded in 2000 in by producers Charlotte Bavasso and Christopher O’Reilly, establishing itself as a creative studio specializing in and . Initially focused on due to the limited opportunities for adult-oriented in the at the time, the studio provided a platform for emerging animation talent, including collaborations with international artists from —such as those involved in and —and directors like Adam Foulkes and Alan Smith from the Royal College of Art. From its inception, Nexus emphasized integrating craft-based artistry with emerging digital tools, fostering a multidisciplinary approach to . This philosophy was evident in early projects that combined traditional techniques with innovative digital workflows, such as the title sequence for Steven Spielberg's (2004), created in partnership with French design duo Kuntzel + Deygas. A key milestone came with the 2008 short film This Way Up, directed by Smith & Foulkes and produced by Nexus, which earned an Academy Award nomination for Best Animated Short Film in 2009 and garnered acclaim at international festivals for its blend of 3D animation and poignant on mortality. The studio achieved its first major commercial successes in advertising, winning the Cannes Lions International Festival of Creativity for the Film category with the 2005 Honda "Grrr" commercial, directed by Smith & Foulkes, which featured a whimsical 3D-animated battle between animals and diesel engines to promote the Accord's clean diesel technology. This was followed by another win in 2012 for the Film and categories with Chipotle's 2011 "Back to the Start" animated short, directed by , which used stop-motion to illustrate sustainable farming and became one of the most-viewed ads of its era. These accolades solidified Nexus's reputation for high-impact . Throughout the 2000s and early 2010s, experienced steady growth in staff and project scope, expanding from a small team handling boutique commissions to a larger operation tackling diverse formats like television sketches for and title sequences for major films such as Thunderbirds (2003). This period marked the studio's evolution into a hub for innovative , attracting top global talent while maintaining its commitment to craft-driven digital innovation.

Expansion and Recent Developments

In the mid-2010s, Nexus Studios expanded its global footprint by opening a office in 2017, aimed at enhancing its capabilities in film and immersive work for advertising and branded content. This move, led by Executive Producers Luke Ritchie and Diego Rosner, allowed the studio to better serve North American clients and facilitate ongoing projects in and . The studio further grew by establishing a office in 2018, strengthening its presence in the region and supporting collaborative productions with local and international talent. These expansions marked a strategic scaling to meet rising demand for integrated creative services across multiple markets. During the 2010s, Nexus Studios shifted its focus toward immersive media and experience design, integrating virtual and into its portfolio to create multi-dimensional storytelling. In 2024, the studio collaborated with Creative on a titled "Welcome to the " for the , launched in July 2024. This evolution positioned the studio at the forefront of interactive content, blending with emerging formats for branded and projects. Starting around 2020, the studio adopted advanced technologies including , rendering, and XR to innovate production workflows and . These tools enabled efficient handling of complex immersive projects, such as experiences using visual positioning systems, enhancing narrative depth in real-world integrations. By incorporating for tasks like model training in animation and XR for , Nexus Studios expanded its offerings in and gaming-adjacent experiences. In recent years, Nexus Studios has continued its growth through high-profile partnerships and accolades. In 2024, the studio partnered with Antigravity Academy to produce a groundbreaking 16K immersive film for the Las Vegas , blending live sports with cinematic for UFC's Noche event, which won two in 2025. In March 2025, signed the animation directorial collective WERE—comprising Alice Isaac, Charles Bigeast, and Ewen Stenhouse—to its roster, bolstering its 2D animation expertise. That same month, the studio was named a Standout in Ad Age's 2025 , recognizing its in , XR, and animation. Nexus Studios topped LBB's 2024 League Table of Creativity rankings for EU/UK production companies and secured third place globally, recognizing its innovative work in , XR, and . In November 2025, the studio's film Dewmini, directed by Siqi Song for international charity , received nominations in two categories at the RTS Awards.

Organization and Operations

Locations and Facilities

Nexus Studios is headquartered in , , at 25 Chart Street in the area, which serves as the primary creative and production hub for the company. This facility supports core operations including , , and immersive content development, housing the majority of the studio's global workforce. The office, originally established in the Arts District of in November 2017 and now located at 530 , Suite 400, Santa Monica, CA 90401, focuses on collaborations in U.S. and branded content projects. It facilitates partnerships with American brands, entertainment entities, and technology firms, enabling localized production for North American markets. An additional office in , , targets immersive and XR projects in the Asia-Pacific region. This location supports regional client engagements and specialized work in technologies. Across these locations, Nexus Studios maintains advanced facilities, including high-end suites equipped with GPU workstations for real-time rendering and proprietary tools for ultra-high-resolution pipelines. The studios feature hybrid storage systems, such as a Pixitmedia Pixstor solution with 103TB on-premises capacity integrated with AWS cloud for scalable , including IMAX-compatible workflows as of 2024. As of 2025, the company employs over 200 staff members distributed globally, with the largest concentration in .

Services and Technology

Nexus Studios provides a diverse portfolio of creative production services, encompassing film and television production, experience design, (XR) and immersive media, large-scale installations, and . These offerings enable the studio to produce original content and collaborate with global intellectual properties across entertainment formats. The studio integrates advanced technologies into its workflows, including for content generation, such as training models in 2024 to transform amateur photographs into stylized portraits for advertising campaigns. Real-time rendering engines, like , facilitate efficient production of interactive and animated content, while the studio supports high-resolution outputs up to 12K for immersive displays. Workflows at Nexus Studios emphasize a fusion of traditional animation techniques with cutting-edge digital tools, including mixed-reality platforms to create blended virtual and physical experiences. This approach supports specialized areas such as episodic television series, spots, and event-based immersive activations as of 2025.

Key Personnel

Founders and Leadership

Nexus Studios was co-founded in 2000 by Charlotte Bavasso and Christopher O'Reilly, who established the company as an and production studio in with a focus on innovative storytelling across film, , and . Bavasso, serving as co-founder and Group CEO, has driven the studio's business expansion, including the establishment of international offices in and to broaden global opportunities in and . Her leadership emphasizes creative strategy and diversity, positioning Nexus as a women-powered business recognized in JP Morgan's Top 200 list in 2023. O'Reilly, co-founder and Chief Creative Officer (CCO), has shaped the studio's emphasis on innovation, drawing from early influences in Japanese to pioneer techniques in s and commercials. His contributions include oversight of award-winning early projects, such as the Oscar-nominated This Way Up (2008), which exemplified Nexus's dark comedy style and technical prowess in stop-motion . O'Reilly's vision has influenced the studio's evolution toward immersive and technologies, as seen in his advocacy for production expansions in the . As of 2025, the executive team includes Managing Director James Tomkinson, who supports operational strategy, alongside key heads in production and divisions. Production leadership features Executive Producers such as Austin in , Brooke Williams based in , and Luke Ritchie and Diego Rosner in , who oversee branded content and film pipelines. In technology, Kim Adams serves as Director of Real-time , guiding integrations of XR and tools for immersive experiences, reflecting the founders' ongoing strategic involvement in adapting to emerging media trends.

Notable Directors and Artists

Christopher O'Reilly, co-founder and executive creative director of Nexus Studios, is a prominent figure in the studio's creative output, having directed and produced multiple award-winning works including the Academy Award-nominated short film This Way Up (2008) and contributions to Grammy-nominated projects like Happier Than Ever: A Love Letter to (2021). In March 2025, Nexus Studios expanded its roster by signing the directorial collective WERE, comprising animation directors Alice Isaac, Charles Bigeast, and Ewen Stenhouse, who joined for commercial and animation projects with their distinctive 2D animation style blending sharp visuals and narrative innovation. Nexus Studios' in-house team of technologists and producers, as of 2025, specializes in (XR) and (AI) integration, supporting the studio's push into immersive and tech-driven . These talents have collectively advanced Nexus Studios' immersive content, exemplified by high-resolution films for the Las Vegas such as the 16K Mercedes x F1 experience (2024) and AI-driven campaigns like automated portrait generation for animal shelter adoptions.

Notable Productions

Animated Films and Series

Nexus Studios has established itself as a key player in narrative through a portfolio of , specials, and series that blend innovative techniques with compelling storytelling. Early works like the 2008 This Way Up, directed by Alan Smith and Adam Foulkes, exemplify the studio's early foray into character-driven , using to craft a dark comedy about a father-son duo of morticians whose routine delivery spirals into chaos when their client revives. The film's distinctive visual style features exaggerated, stylized character designs with fluid, inventive digital that enhances its humorous yet tone, produced through a pipeline emphasizing and for expressive movements. Building on this foundation, Nexus Studios expanded into longer-form projects, notably the 2022 Netflix anthology series The House, a stop-motion production divided into three surreal episodes set across different eras, exploring themes of obsession and transience through the lens of a single house. Directed by Emma de Swaef and Marc James Roels, Niki Lindroth von Bahr, and , with writing by and music by , the series employs tactile stop-motion techniques, including handcrafted puppets and sets that allow for intricate character designs—such as anthropomorphic rats and ethereal figures—to convey emotional depth and unease. The pipeline integrated traditional frame-by-frame shooting with digital compositing to achieve a mesmerising, handmade aesthetic that underscores the anthology's dark comedic storytelling. Critically acclaimed for its unsettling atmosphere and visual innovation, The House earned a 96% approval rating on and ranked among the top Netflix animated releases. In the realm of music-driven animation, Nexus Studios contributed to the 2021 Disney+ special Happier Than Ever: A Love Letter to , a starring that incorporates animated sequences to visualize the album's themes of introspection and urban nostalgia. Produced in association with Interscope Films and directed in part by animator Patrick Osborne, the project features blended live-action and / animation pipelines, with designs evoking Eilish's personal through stylized, dreamlike transitions that enhance the flow from intimate performance to fantastical vignettes. The special received positive reviews for its creative integration of and music, achieving a 100% critic score on . More recently, Nexus Studios produced animated interludes for the ongoing live show, debuting in 2022 at London's ABBA Arena, where kaleidoscopic, painterly 2D animations directed by the trio accompany songs like "" and "." These segments follow a heroic quest centered on Rora's journey to discover 's legend, utilizing a pipeline for vibrant, fluid visuals that complement the show's performances and immerse audiences in a mythical arc. Integrated into nearly daily concerts for up to 3,000 fans, these animations have contributed to the production's sustained success, with over 1.06 million tickets sold in 2024 alone and projections for continued high attendance through 2025.

Immersive Experiences and XR

Nexus Studios has pioneered immersive experiences in extended reality (XR), leveraging mixed-reality platforms and large-scale installations to create interactive environments that blend digital and physical worlds. A flagship project is Headspace XR, launched in the early 2020s as a first-of-its-kind mixed-reality wellbeing application for Meta Quest headsets, designed to foster mind-body connections for younger users through open-world exploration, meditation, and playful interactions. This platform integrates XR hardware to enable free movement in virtual spaces, incorporating spatial audio for immersive soundscapes and intuitive user interaction design that responds to gestures and environmental cues, allowing participants to engage dynamically with guided wellness activities. In 2024, Nexus Studios expanded its XR portfolio with the UFC Noche immersive event at the Las Vegas Sphere, producing a series of six 90-second 16K-resolution films titled "For Mexico, For All Time," which celebrated Mexican heritage by merging historical figures with UFC fighters in an all-CG intergalactic narrative. These films, totaling 450 seconds of content, were optimized for the Sphere's 16,000 x 16,000 pixel LED display, utilizing advanced pipelines with cloud scalability and high-resolution rendering to deliver seamless visuals during the live UFC 306 event on September 14, 2024. The development process emphasized integration of XR-compatible hardware for audience immersion, spatial audio via Dolby Atmos to envelop viewers in the action, and user interaction elements that synchronized pre-rendered sequences with real-time live sports feeds, enhancing the hybrid experience for over 16,000 in-person attendees and millions via broadcast. Key collaborations have driven these innovations, including a partnership with Antigravity Academy for the Sphere project, where director co-produced the UFC films to fuse cinematic storytelling with live athletics, redefining fan engagement through rendering techniques that allowed adaptive visuals during the event. By 2025, these efforts highlighted Nexus Studios' advancements in rendering for live XR events, enabling scalable, interactive installations that prioritize user agency and multisensory immersion without relying on linear narratives. In September 2025, Nexus Studios announced Blumhouse Enhanced Cinema, a mixed-reality project reimagining horror films like and with immersive visual effects and spatial audio for .

Branded Content and Commercials

Nexus Studios has established itself as a leading producer of branded content and commercials, specializing in short-form advertising that blends innovative animation, storytelling, and visual effects to engage audiences across digital, television, and out-of-home (OOH) platforms. The studio's approach emphasizes high-impact visuals and narrative-driven ads that align brand messages with cultural relevance, often leveraging techniques like stop-motion, CGI, and AI to create memorable campaigns. One of the studio's seminal works is the 2004 Honda "Grrr" commercial, directed by Alan Smith and Adam Foulkes, which uses puppet animation to humorously contrast consumer frustration with the satisfaction of driving a , encapsulating the brand's engineering philosophy in a 75-second spot that premiered at . This ad set a benchmark for commercials, influencing subsequent branded projects by demonstrating how emotional can elevate automotive advertising. In 2011, Nexus Studios produced the "Back to the Start" animated short, directed by , which employs hand-drawn and stop-motion techniques to depict a farmer's journey from industrial farming back to sustainable practices, promoting 's commitment to responsible sourcing in a poignant two-minute voiced by . The commercial's evocative visuals and message on food ethics resonated widely, becoming a staple in discussions of purpose-driven branding. More recent efforts include the 2025 opening titles for , a , crafted by at Nexus Studios under Erwin van den IJssel, featuring a dynamic sequence that transitions from cel to 3D environments to showcase the evolution of in under two minutes. In branded initiatives, Nexus Studios collaborated on the 2024 "Adoptable" campaign, an AI-powered effort with Colenso that uses to transform amateur shelter photos of dogs into professional-grade images for and digital ads, aiming to boost adoptions by integrating real animals into brand media. This project exemplifies the studio's integration of for social impact in advertising. For the BBC, Nexus Studios created the July 2024 promo for coverage, directed by Fx Goby, which draws parallels between romantic love and athletic passion through animated vignettes of athletes in Paris-inspired settings, tailored for digital and broadcast to hype coverage of global sports events. The studio's client roster includes major brands such as , , , and UFC, with projects like the 2024 Noche UFC sequence merging depictions of Mexican heritage figures with fighters to promote events in immersive formats. These collaborations highlight Nexus Studios' versatility in delivering narrative ads optimized for digital virality and physical installations.

Awards and Recognition

Major Industry Awards

Nexus Studios earned an Academy Award nomination in the Best Animated category for the short film This Way Up, directed by Alan Smith and Adam Foulkes, at the in 2009. The studio has secured multiple BAFTA Television Awards in the Titles & Graphic Identity category for its work on Olympics promotional trails. This includes a win for The Fearless Are Here, directed by Smith & Foulkes, which promoted the and was honored at the 2019 BAFTA TV Awards. Similarly, the Tokyo 2020 Olympics trail, directed by Factory Fifteen with illustrations by , won in the same category at the 2022 BAFTA TV Awards. Additionally, Nexus Studios' anthology film The House, produced for , received a nomination for Best Single Drama at the 2023 BAFTA Television Awards. In television, Nexus Studios achieved two wins at the 46th Sports Emmy Awards in 2025 for its contributions to the UFC Noche event (UFC 306) held at Sphere Las Vegas on September 14, 2024. The project For Mexico For All Time was recognized in the Outstanding Graphic Design – Specialty and Outstanding Studio or Production Design/Art Direction categories. Beyond film and television, Nexus Studios contributed animated interludes to the ABBA Voyage virtual concert residency, which received Grammy Award nominations in multiple categories, including Best Pop Vocal Album and Best Engineered Album, Non-Classical, at the 65th Annual Grammy Awards in 2023. The studio garnered a Grand Prix award at the Cannes Lions International Festival of Creativity in 2007 for the Honda "Grrr" commercial, directed by Smith & Foulkes, highlighting its early impact in branded content and commercials.) In 2024, Nexus Studios won six Music Awards, including for Gorillaz's directed by . The studio has also received recent Cannes Lions Grand Prix awards, including for Pedigree's Adoptable (Outdoor Lions, 2024) in collaboration with Colenso , and Meta's It's Coi Leray's World (Entertainment Lions for Music).

Rankings and Other Honors

In the 2024 edition of Little Black Book's (LBB) League Table of Creativity, Nexus Studios secured the top position as the leading in the EU/UK and ranked third globally, based on its performance in The Immortal Awards. This accolade highlighted the studio's creative output across and production, placing it among elite international peers. Within the UK segment of the same LBB rankings, Nexus Studios achieved top honors alongside Uncommon and , underscoring its influence in the domestic creative landscape. The studio participated in The Immortal Awards 2025, continuing to showcase its innovative projects in global advertising competitions. Nexus Studios was named a Standout Production Company in Ad Age's 2025 A-List, praised specifically for pioneering applications of AI and XR technologies in branded content. Additionally, the studio received nominations and prominent mentions at motion design festivals, including creating the opening titles for Playgrounds In Motion 2025 in London, which celebrated experimental approaches in the field.

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