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Noh Hong-chul

Noh Hong-chul (: 노홍철; born March 31, 1979) is a South Korean , , television host, and entrepreneur renowned for his high-energy, outspoken style on variety programming. He first gained prominence as a cast member on the long-running MBC show from 2005 to 2014, where his quick-witted humor and aggressive comedic approach became signature traits, and he co-hosted KBS's Talents for Sale (2016), a charity-focused variety series. After completing mandatory , Noh debuted in the industry in 2004 as a (VJ) on Mnet's Dr. Noh's Pleasure Street, marking the start of his transition from pre-debut ventures in online and planning to full-time . His faced a setback in late 2014 when he took a hiatus following a charge, but he staged a comeback in 2015 with pilot programs on MBC and returned to the spotlight via tvN's Noh Hong-chul's Street Show, filmed spontaneously in Seoul's Hongdae district using a setup. Beyond television, Noh has appeared in films like (2006) and music videos such as Psy's "" (2013), while also featuring on reality shows including I Live Alone. As an entrepreneur, Noh has diversified into business, launching the budget travel agency Hongchul Tour and, in 2017, opening Hongchul Chaekbbang—a combined bookstore and bakery in Seoul's Yongsan-gu district that reportedly generated 694 million won in annual sales by 2025, with plans for expansion. In recent years, he has embraced digital media through his YouTube channel "Noh Hong-chul," producing content on travel, racing, and lifestyle topics, including a 2025 video detailing his past considerations of immigrating to Portugal for its affordability and charm during a trip there a decade earlier. Noh's multifaceted career, blending comedy, hosting, and business acumen, has solidified his status as a versatile figure in South Korean entertainment.

Early life

Education

Noh Hong-chul was born on March 31, 1979, in , . He enrolled at in , where he pursued a degree in . The university, known for its strong programs in and engineering, provided a rigorous academic environment focused on technical and practical skills in areas such as , , and machine . Noh completed his bachelor's degree in from .

Military service

Noh Hong-chul completed his mandatory in the shortly after graduating from , enlisting in the winter of 2000 and serving for approximately two years and two months until around early 2003. This period preceded his entry into the entertainment industry, as he launched his online fashion ventures immediately after discharge. In October 2024, Noh revealed on his YouTube channel that he endured physical abuse during his service, particularly from superiors who punished his nonconformist behavior. He recounted being assaulted after writing his name on his underwear to assert his individuality, an act that clashed with military uniformity, and being forced to consume fish despite his dietary objections, leading to further corporal punishment. Despite the harsh treatment, Noh described initially struggling but gradually earning respect from seniors after persisting for about a month, viewing the incidents as part of the era's military culture. Noh has reflected that these experiences significantly shaped his , instilling and that bolstered his later success in . In the same 2024 disclosure, he credited the service with toughening his character and affirming his unique identity, which he believes contributed to his distinctive on-screen persona. This perspective underscores how the challenges faced during enlistment influenced his worldview, emphasizing endurance as a key to overcoming adversity.

Career

Pre-debut

Following his completion of mandatory in early 2003, Noh Hong-chul demonstrated an early interest in , transitioning from his academic background to independent business pursuits. He studied mechanical engineering at . Noh began with small-scale trading, purchasing such as pencils in bulk at low prices and reselling them to the public to generate initial capital and hone his commercial skills. Motivated by a desire for financial and the opportunity to blend personal passions like with scalable commerce, he founded the fashion mall Nohongchul.com in 2003 as an platform focused on apparel sales, targeting young consumers with trendy, accessible clothing options.

2004–2014

Noh Hong-chul made his television debut in early 2004 as a and host on Mnet's cable show Dr. No's Pleasure Street (닥터 노의 KIN길거리), where he explored urban streets and interacted with passersby in an energetic, improvisational style. In April 2005, Noh joined MBC's flagship variety-reality show (무한도전) as a regular cast member, remaining until late 2014 and becoming integral to its format of spontaneous challenges and collaborations. Known for his "Dol+I" character—translating to an "extremely crazy boy" in —he embodied the show's emphasis on , high-energy antics, often leading physical feats and comedic segments that highlighted his uninhibited style. His contributions, including participation in international specials like the 2014 Jamaica episode where he and fellow members attempted to meet sprinter , helped solidify 's status as a cultural staple, drawing peak viewership ratings above 20% during his tenure and influencing the evolution of . Throughout the late 2000s, Noh's popularity surged through guest spots on other prominent variety programs, such as KBS2's Happy Together in 2005, where he showcased his comedic timing in talk and game segments. These appearances, combined with his Infinite Challenge role, positioned him as a go-to "variety ace" for injecting chaos and relatability into broadcasts, broadening his appeal among younger audiences during the Hallyu wave's expansion. In July 2012, made a memorable in 's "Gangnam Style" music video, appearing in the iconic elevator scene where he performs exaggerated pelvic thrusts over the rapper, a nod to his persona. Filming proved technically demanding, requiring precise synchronization with the elevator doors' movement, yet Noh sustained his enthusiastic performance across multiple takes, as revealed in behind-the-scenes footage shared by . The video's explosive global success—becoming the first upload to surpass one billion views in 2012—amplified Noh's visibility, with his cameo contributing to the track's satirical portrayal of and aiding K-pop's breakthrough into Western markets.

2015–present

Following a temporary withdrawal from television in late 2014 due to a personal incident, Noh Hong-chul made his return to in 2015, signing with and resuming appearances on MBC programs. His comeback included guest spots and new hosting opportunities, marking a gradual re-entry into the industry after a year-long . Noh has since maintained a steady presence as co-host of the KBS Talents for Sale, which premiered in May 2016 and features celebrity teams promoting products in a home-shopping format to raise funds for charities. The program, co-hosted with figures like and , has become a key part of his ongoing career, blending entertainment with philanthropic efforts. In recent years, Noh has diversified into survival and travel genres. He participated as a contestant in the Netflix series Zombieverse in 2023, navigating zombie-themed challenges across eight episodes that tested participants' wits and endurance in a post-apocalyptic setting. He also appeared in the second season, Zombieverse: New Blood, released in 2024. That same year, he served as MC for Earth Magic Bull World Guide, a dice-based variety show where teams explore global destinations determined by game outcomes, emphasizing and cultural discovery. From 2019 to 2021, Noh co-hosted Where Is My Home on MBC, assisting families in finding ideal residences through on-location explorations and renovations. Noh has increasingly focused on digital content through his YouTube channel "Roh Hong-cheol," launched to document personal travels and daily life. In 2025, highlights included a solo trip to Eastern Europe in September, where he encountered a procession of white-clad participants in a local festival, sharing vlogs on cultural immersion and spontaneous encounters. Earlier that August, while riding a motorcycle in Malaysia, Noh sustained an ankle injury requiring a wheelchair, which he detailed in recovery updates on the channel, turning the mishap into content about resilience during adventure travel. As of November 2025, ranked in the top 30 of the Business Research Institute's variety star brand reputation index, reflecting sustained public interest in his versatile hosting and entrepreneurial persona amid a competitive field led by .

Entrepreneurship

Fashion ventures

entered the by establishing an mall called nohongchul.com following his discharge from mandatory . The platform specialized in casual apparel targeted at young adults. In January 2013, he prominently launched and promoted the site during the Korea Style Week event, where it featured a selection of trendy items that sold out rapidly, marking it as a commercial success shortly after introduction. His contributions to were acknowledged with the Fashionista Award at the 2010 Asia Model Awards, co-won with actress , highlighting his personal style and emerging entrepreneurial role in the sector. This accolade aligned with early expansions, including the creation of a companion online venture, Dream and Adventurous Hongchul-Land Corporation, which complemented the fashion focus by offering party supplies. As of 2025, nohongchul.com is inactive, with the domain parked and no ongoing operations reported, indicating a pivot away from retail toward other entrepreneurial pursuits.

Travel business

Noh Hong-chul founded Hongchul Tour during his years, prior to his debut in 2004, as a specializing in affordable group trips to . The venture targeted budget-conscious travelers, offering packages such as 3-night, 4-day itineraries for approximately 150,000 KRW (about $130 USD at the time), which included accommodations, meals, and guided sightseeing to make international accessible to young adults like college students on graduation trips. The business model emphasized cost-effective group tours, often utilizing ferry travel from to Chinese ports to keep prices low, with Noh serving as the company representative and occasionally participating as a personal guide for participants upon request. Partnerships with local operators helped streamline , allowing for immersive experiences in cities like Qingdao without additional fees beyond the base package. Over time, Hongchul Tour evolved beyond its initial China focus, with Noh collaborating on themed packages like a 2018 Switzerland itinerary developed in partnership with the Swiss Tourism Board and Blue Travel agency, where he again acted as guide for select groups. By 2024, the brand resurfaced for fan-oriented domestic trips, such as a Busan tour with selected YouTube subscribers, maintaining its emphasis on communal, value-driven adventures. As of 2025, while formal operations appear limited, the enterprise's legacy informs Noh's ongoing personal travel vlogs on his YouTube channel, where he documents solo and group explorations across dozens of countries, blending entrepreneurial insights with accessible travel tips.

Other ventures

In 2020, Noh opened Hongchul Chaekbbang, a combined bookstore and in Seoul's Yongsan-gu . As of 2025, it reportedly generated 600 million KRW in annual sales, with plans for expansion.

Personal life

Relationships

Noh Hong-chul has maintained a relatively private , with limited public disclosures about his romantic relationships. His most notable confirmed relationship was with trot singer Jang Yoon-jeong, which began in June 2009 and lasted approximately nine months before their breakup in March 2010. The couple's dating status was officially acknowledged by their agencies at the time, though rumors of an impending marriage were swiftly denied by Jang Yoon-jeong's representatives. In subsequent years, Noh has occasionally addressed his dating history in interviews and on variety shows, revealing that he has had around four ex-girlfriends and maintains amicable friendships with them post-breakup, even socializing with their spouses. During a 2013 appearance on MBC's "I Live Alone," he emphasized his friendly terms with former partners, stating, "I am like that with all of the women who I broke up with in the past." Rumors of new relationships have surfaced periodically, including unconfirmed girlfriend speculations in 2014 amid his incident and a 2020 report alleging an engagement to a non-celebrity woman 18 years his junior, which his agency, , firmly denied as baseless. Regarding future plans, has expressed a cautious approach to and , prioritizing his independence amid a demanding career. In a 2013 , he indicated a desire to remain single for at least two more years before considering matrimony. More recently, during a 2024 episode of his travel series where he visited Rain's in the United States, Noh stated, "Right now, I don't want to" get married, citing the challenges of parenthood shared by Rain's . In September 2025, on the "Pani Bottle," he reiterated, "I want to do it someday, but not right now," highlighting the added responsibilities of while affirming no immediate plans for starting a . No confirmed romantic involvements have been reported in 2024 or 2025, with recent mentions limited to platonic or humorous contexts, such as Jang Do-yeon's lighthearted 2024 remark on "" naming him as an in a hypothetical separate-living . On November 8, 2014, Noh Hong-chul was arrested for in the early morning hours after police pulled him over while he was operating a vehicle with a blood alcohol level exceeding 0.1 percent, which constitutes a criminal offense in . He admitted to consuming and opted for a instead of a , which delayed the results. In the aftermath, Noh issued a public , expressing deep and announcing his temporary withdrawal from major programs including and I Live Alone, which led to a significant career hiatus. The incident resulted in the revocation of his and widespread media scrutiny, prompting him to reflect on his actions in subsequent interviews where he explained forgoing a due to overconfidence after drinking and wine. In February 2023, Noh sustained injuries in a accident while vacationing in with Pani Bottle. On December 21, 2023, Noh shared photos on showing himself using a and , which sparked widespread fan concern over his sudden mobility challenges due to severe from overexertion, following an emergency room visit earlier that year during . He quickly reassured supporters two days later, stating that he was in the process of recovery and appreciating the outpouring of encouragement, though he halted public activities briefly for health reasons without specifying further medical details. In October 2024, Noh revealed experiences of during his mandatory around 2000, describing assaults from superiors that he endured for about a month, which he later addressed publicly to acknowledge the victims' resilience and highlight ongoing issues in military culture. While he did not detail long-term physical health effects at the time, the disclosure renewed discussions on the psychological toll of such incidents among conscripts. In June 2025, Noh announced that he had successfully lost 11.6 kilograms over 12 weeks through a combination of dietary adjustments and exercise, crediting reduced water intake as part of his approach while emphasizing sustainable habits to maintain the weight loss. He shared this update via video, noting visible changes in his physique and expressing commitment to ongoing wellness routines without disclosing a specific program. In August 2025, while vacationing in , Noh sustained injuries in a accident involving a 300-kilogram bike, where he was struck and fell, resulting in abrasions and foot trauma despite wearing protective gear. An was dispatched to the scene for immediate treatment, and he returned to shortly after, using a temporarily during recovery; he later confirmed steady progress without major complications.

Filmography and media

Television programs

Noh Hong-chul debuted on television as a (VJ) and host on Mnet's Dr. No’s Pleasure Street in 2004, where he energetically explored urban streets and interviewed passersby, establishing his fast-talking and hyperactive persona early in his career. He rose to prominence as a fixed cast member on MBC's long-running Infinite Challenge from 2005 to 2014, contributing through bold physical challenges, improvised humor, and his signature "jeojil dance"—a pelvic-thrusting move that became a and highlight in episodes involving music specials and outdoor races. Noh joined MBC's I Live Alone in 2013 as a regular member, showcasing glimpses of his solitary lifestyle and quirky habits in early episodes, but withdrew in 2014 following a incident that impacted his public image. In 2016, he co-hosted KBS2's Talents for Sale alongside and , innovating a format that parodied networks by auctioning celebrities' skills and performances to raise funds for , with memorable segments featuring guest idols like demonstrating talents live on air. From 2019 to 2021, served as a co-host on KBS2's Where Is My Home, where he teamed up with celebrities to scout and renovate affordable housing for families in need, highlighted by competitive episodes against teams like U-Know that emphasized his enthusiastic on-site commentary and surprise reveals. Other notable former appearances include hosting Mnet's idol survival program in 2017, where his rapid commentary during auditions drew mixed reviews but helped guide contestant evaluations, and participating as a cast member in Netflix's zombie-themed survival variety Zombieverse across its 2023 and 2024 seasons, bringing through exaggerated reactions to scenarios. As of November 2025, continues as the main host on MBC's World Dice Tour Season 3, a series that premiered in March 2025, in which he guides content creators like Pani Bottle and Kwak Joon-bin as they roll dice to randomly select global destinations for challenges, fostering spontaneous adventures and viewer engagement through his improvisational hosting style.

Films

Noh Hong-chul made his film debut in 2005 with a voice role in the Korean dubbed version of the animated comedy Hoodwinked!, where he provided the energetic voice for the character , a hyperactive news reporter. This role showcased his rapid-fire delivery and comedic timing, traits central to his variety show persona, and contributed to the film's positive reception in for its humorous take on the fairy tale, with critics noting the lively dubbing ensemble including Noh's vibrant performance. The movie's blend of and aligned well with Noh's style of exaggerated, high-energy humor, marking an early extension of his television appeal into cinema. In 2006, Noh appeared in two live-action films in supporting DJ roles that highlighted his quick-witted, on-air charisma akin to his radio and variety hosting. He played a radio DJ in (Korean: Sexy Teacher), a about a substitute teacher's impact on high school students, where his brief but memorable scenes added levity through improvisational banter. Similarly, in Who Slept with Her? (Korean: Nuga Geunyeowa Jasseulkka?), a mystery comedy exploring romantic entanglements, Noh's DJ character delivered comedic commentary on the plot's absurdities, reinforcing his reputation for injecting chaotic energy into ensemble casts. These cameos emphasized his versatility in comedic support without overshadowing leads, mirroring the ensemble dynamics of shows like . Noh continued with voice acting in animated features, leveraging his animated vocal style for international dubs released in . In 2011, he reprised a similar energetic role as Sandy Jjiksa () in Hoodwinked Too! Hood vs. Evil, the sequel that expanded the franchise's action-comedy elements, with his dubbing praised for maintaining the character's frantic enthusiasm amid the film's mixed reviews for pacing. That same year, he voiced Mortinson in The Jungle Bunch: Return to the Ice Floe, a animated adventure about animal heroes, where his lively portrayal fit the film's humor and adventurous tone. Noh's most recent film appearance came in 2020's Hitman: Agent Jun, an action-comedy starring as a former spy turned artist, where Noh featured in archive footage from his television work, providing a subtle nod to his celebrity status within the film's meta-humor. Overall, Noh's roles, predominantly cameos and parts, have consistently drawn on his variety show-inspired comedic flair—energetic, improvisational, and self-deprecating—rather than leading dramatic turns, allowing him to complement narratives without dominating them.
YearTitleRoleTypeNotes
2005Hoodwinked!Twitchy (voice, Korean dub)Animated comedyDebut; energetic squirrel reporter
2006Hot for TeacherRadio DJRomantic comedyCameo; adds banter to school setting
2006Who Slept with Her?DJMystery comedyCameo; humorous on-air commentary
2011Hoodwinked Too! Hood vs. EvilSandy Jjiksa/Twitchy (voice, Korean dub)Animated action-comedySequel role; frantic energy
2011The Jungle Bunch: Return to the Ice FloeMortinson (voice, Korean dub)Animated adventureSupporting animal hero
2020Hitman: Agent JunSelf (archive footage)Action-comedyMeta reference to TV career

Radio shows

Noh Hong-chul hosted the morning Good Morning FM on MBC FM4U from May 30, 2016, to December 2017, marking his return to regular broadcasting after a . Replacing , the show aired live weekdays from 7 to 9 a.m., blending selections, traffic and weather updates, and casual conversations on daily life topics. Noh typically anchored the program solo but frequently featured rotating guests, such as director and artist Kim Poong, to discuss entertainment news and personal anecdotes. The format prioritized listener engagement through open phone lines and shoutouts, allowing callers to share stories or request songs, which aligned with Noh's signature high-energy delivery. Drawing from his TV background, Noh transferred his quick-witted humor to the audio medium, incorporating playful ad-libs and comedic timing to create an upbeat commute companion atmosphere that resonated with audiences. This approach helped sustain the program's popularity during his tenure, culminating in his departure announcement on the December 29, 2017, broadcast to pursue new opportunities. Beyond Good Morning FM, Noh made sporadic guest appearances on radio shows through 2025, often promoting his and businesses or reflecting on milestones, though he did not take on additional hosting roles.

Web content

Noh Hong-chul has expanded his presence in through web-based projects, focusing on interactive reality formats and personal vlogs that leverage his energetic persona. These endeavors, distinct from his traditional work, emphasize survival challenges and immersive experiences shared directly with online audiences. His contributions to web content have garnered attention for blending humor with high-stakes scenarios, appealing to global viewers via platforms like and . In 2023, Noh Hong-chul participated as a contestant in Zombieverse, a original that simulates a in , where celebrities undertake quests to survive undead outbreaks while solving puzzles for escape. Released on August 8, 2023, the eight-episode season features Noh navigating tense encounters, including moments where he requests green grape-flavored candy amid chaos and later gets bitten, transforming into a who dances gleefully before disappearing mysteriously in the ending credits, hinting at potential future involvement. His comedic reactions, such as laughing during pursuits and cold-blooded decisions in group dynamics, became highlights, contributing to the show's mix of scripted elements and reality despite its "unscripted" billing. The series, produced by SLL and JR Pictures, streamed exclusively on and received mixed reviews for its entertainment value, with Noh's performance noted for relatability in survival scenarios. He returned for season 2, Zombieverse: New Blood, which premiered on November 19, 2024, appearing in later episodes with maniacal laughter and villainous antics against stronger zombies and new contestants, enhancing the high-stakes action. Complementing his on-screen roles, Noh launched the YouTube channel "Noh Hong-chul" to document personal travel adventures, aligning briefly with his entrepreneurial pursuits in the travel sector by showcasing destinations and cultural immersions. The channel features vlogs from trips to dozens of countries, emphasizing spontaneous encounters and luxury experiences. In 2024, episodes included a U.S. road trip where Noh met and conversed with singer Rain's father, sharing insights on family life during casual drives and meals, uploaded in early September. Another 2024 highlight captured an unexpected meeting with IU in Chicago during her concert tour, adding celebrity crossover appeal to the American leg of his journeys. By October 2025, the channel had covered extensive global explorations, with Noh reflecting on visits to dozens of countries. As of late 2025, Noh's web content has seen positive fan reception for its authentic, lighthearted vibe, with Zombieverse clips circulating widely on social platforms for his meme-worthy zombie antics, and vlogs praised for inspiring travel amid post-pandemic recovery. The channel's travel-focused uploads have fostered a dedicated following, evidenced by high engagement on episodes blending personal anecdotes with visual storytelling, though specific subscriber growth remains tied to his broader media visibility.

Awards and nominations

Awards

Noh Hong-chul has received several notable awards in the entertainment industry, particularly recognizing his contributions to television and his distinctive on-screen persona. His achievements highlight his role in popular programs like and later hosting endeavors. In 2007, he jointly won the Grand Prize (Daesang) at the alongside fellow cast members , Park Myung-soo, , Jeong Hyeong-don, and , as well as actor , for their innovative content. At the 2009 MBC Entertainment Awards, Noh received the Variety Male Excellence Award for his performances on Infinite Challenge and Come to Play. In 2013, Noh won the Popularity Award in Variety Category at the MBC Entertainment Awards for Infinite Challenge. He earned the Top Excellence Award in Music & Talk (Male) at the 2019 MBC Entertainment Awards for hosting Where Is My Home? and Funding Together. In recognition of his fashion sense and style influence, shared the Model Special Award in the Fashionista category at the 2010 Asia Model Awards with actor . More recently, Noh has been acknowledged in the Korean Business Research Institute's monthly variety entertainer brand reputation rankings, placing in the top 30 positions multiple times in 2025, including 12th in July and appearances in September, October, and November analyses, reflecting sustained public interest in his career.

Nominations

Noh Hong-chul has earned several nominations for his work in South Korean variety television, particularly through his energetic performances and distinctive character in ensemble casts. These recognitions, spanning from the mid-2000s onward, underscore his enduring appeal in the genre, with frequent nods from major broadcasters like MBC for contributions to hit programs. These nominations illustrate a pattern of consistent acclaim for Noh's contributions post-2007, often tied to ensemble dynamics rather than solo achievements, emphasizing his role in elevating team-based entertainment formats. No nominations were reported for the , and recent projects from 2024–2025, including web content, have not yet yielded additional honors as of late 2025.
YearAward CeremonyCategoryNominated WorkNotes

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