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Officeworks

Officeworks is Australia's leading retailer of , , furniture, supplies, and learning and resources, providing over 40,000 products through an platform that includes physical stores, an online store, and specialized services such as Print & Create and Geeks2U IT support. Established on 16 June 1994 by Coles Myer with its first store in the suburb of , Officeworks was conceived as a for office and home needs, inspired by international models like . In 2007, acquired Officeworks as part of its A$19.3 billion takeover of the , transforming it into a wholly owned subsidiary and fueling significant expansion under ' ownership. As of November 2025, Officeworks operates 174 stores nationwide, employing over 9,000 team members and generating annual revenue of A$3.565 billion for the ending June 2025, with a focus on , , and through initiatives like its Reconciliation Action Plan and support for programs. The company continues to adapt to evolving consumer trends, emphasizing integration, personalized solutions via Officeworks for Business, and expanded delivery options to serve home, , and corporate customers across the country.

History

Founding and early development (1994–2007)

Officeworks was established on June 16, 1994, by the Coles Myer Group as a discount office superstore chain, with its inaugural store opening in the Melbourne suburb of Richmond, Victoria. The business model was inspired by category killer retailers in the United States, such as Office Depot, emphasizing a wide range of office supplies, furniture, and equipment at competitive prices in a large-format retail environment to attract both individual consumers and small businesses. This approach aimed to consolidate fragmented office product markets by offering one-stop shopping, similar to big-box formats in other sectors. In the years following its launch, Officeworks focused on steady expansion across Australia, growing from a single store to 30 locations by 2000. Key strategic moves enhanced its product offerings and distribution capabilities. In 1999, Coles Myer acquired Harris Technology, an IT retailer specializing in computers and accessories, integrating it as a subsidiary to bolster Officeworks' technology segment and appeal to business customers seeking integrated solutions. This acquisition allowed Officeworks to expand beyond traditional stationery into high-growth tech products. Further strengthening its business-to-business operations, Coles Myer purchased Viking Australia—a subsidiary of Office Depot focused on direct-mail office supplies—in December 2002 for up to A$50 million. Viking was merged with Officeworks Direct to create Officeworks BusinessDirect, enhancing multi-channel sales including online and catalog options for corporate clients. By late 2006, Officeworks marked a significant milestone with the opening of its 100th store in , , just a few kilometers from the original Richmond location, reflecting robust growth to over 100 outlets nationwide by 2007. This expansion demonstrated the chain's success in capturing in the office supplies sector through aggressive store rollouts and diversified offerings. In November 2007, acquired the —including Officeworks, , and —for A$19.3 billion, the largest in Australian history at the time. Officeworks was integrated into ' Home Improvement and division, with a smooth transition that preserved its operational independence while benefiting from the parent's broader retail expertise and resources.

Growth and rebranding (2008–2020)

Following its acquisition by as part of the deal in November 2007, Officeworks underwent a seamless integration into the portfolio, completing the process ahead of schedule by June 2008 and operating as an autonomous business within the and division. This integration enabled Officeworks to leverage ' operational expertise while maintaining its focus on innovation, contributing $36 million in EBIT and $802 million in revenue during the post-acquisition period from November 2007 to June 2008. During this period, Officeworks pursued steady expansion, opening four new stores in 2007-2008 to reach a total of 115 locations by year-end, establishing a presence across major Australian markets including , , , , , , the Australian Capital Territory, and the . By 2020, the store network had grown to approximately 150 outlets, reflecting consistent annual additions and upgrades that enhanced accessibility in urban and regional areas nationwide. Revenue milestones underscored this scale, surging from $802 million in to $2.3 billion by fiscal year 2019, driven by broader product ranges, competitive pricing, and increased customer traffic amid economic recovery post-global . In 2008, Officeworks updated its visual identity, including a revised and store layouts, to align with an everyday low pricing model that emphasized affordability and convenience for small businesses and consumers. This was complemented by a refresh in 2012, shifting emphasis toward with campaigns highlighting creative solutions alongside , which helped reposition the brand in a competitive landscape. Service diversification marked key advancements in the , with the launch of in-store capabilities in 2015 at select locations, allowing customers to design and produce custom items using advanced printers and software—a first for a major retailer. This initiative expanded Officeworks' appeal beyond traditional supplies, integrating technology services to support emerging trends in prototyping and personalization. Further bolstering its offerings, Officeworks acquired Geeks2U in March 2019, integrating the national on-site tech support provider to offer in-home IT assistance, repairs, and setup services, thereby extending its ecosystem from retail to comprehensive consumer technology solutions. Parallel to physical growth, Officeworks advanced its digital presence with the introduction of a dedicated platform in , enabling online ordering and nationwide delivery of over 30,000 products by the mid-2010s. By 2014, the website underwent a major upgrade for improved user experience, and throughout the decade, strategies integrated in-store pickup, click-and-collect, and hybrid shopping options, contributing to online sales comprising a growing share of total revenue—reaching significant acceleration by 2020 amid rising digital adoption.

Modern expansions and initiatives (2021–present)

In response to the ongoing impacts of the , Officeworks significantly expanded its and capabilities between 2021 and 2022, with online channels including click-and-collect for 46% of total in the first half of 2022. This growth was driven by increased demand for home-based work and learning solutions, alongside enhanced investments to manage fulfillment costs amid lockdowns. Concurrently, the company undertook a national brand refresh in early 2022, introducing a updated that retained its iconic blue and red elements while emphasizing broader product categories beyond traditional . As part of this initiative, Officeworks launched Flexiworks in March 2022, a B2B platform tailored for hybrid work environments, enabling businesses to customize procurement of , technology, and furniture for distributed teams. To adapt to evolving hybrid work trends, Officeworks increased its product lines from 2021 onward, focusing on ergonomic furniture, connectivity devices, and tools to remote and flexible setups. This included bolstering categories, which saw above-market sales growth through 2025, reflecting sustained consumer shifts toward home-based professional environments. In , the company expanded its services, ramping up internal IT operations in late 2021 by creating over 100 new roles to enhance nationwide capabilities, including integrated service desks for hardware and software assistance. By fiscal year 2025, these efforts contributed to a network expansion, with Officeworks operating 173 stores across as of June 30, 2025. In December 2024, Officeworks acquired Box of Books, a leading company, to strengthen its B2B offerings and educational product portfolio, integrating interactive learning tools into its ecosystem. This move aligned with broader strategic developments, including leadership changes such as the appointment of Brett Kelly as Chief Operations Officer in September 2025, who oversees store operations, supply chain, and customer service enhancements. Earlier in the year, on May 20, 2025, Officeworks extended its Bring it Back program to encompass school stationery, allowing customers and educational institutions to donate usable items like pens and notebooks for redistribution to students in need, thereby reducing waste and supporting community access to supplies.

Business operations

Retail network and locations

Officeworks operates a network of 174 stores across as of November 2025. These superstores typically range from 1,500 to 2,000 square meters in size, providing expansive retail spaces for a wide array of office and home needs. The company also employs smaller urban store formats, measuring around 400 to 600 square meters, targeted at high-density city areas to enhance accessibility in inner-urban environments. Additionally, click-and-collect points integrated into select locations allow customers to pick up online orders without entering full retail spaces, supporting efficient operations. The retail network covers all Australian states and territories, ensuring nationwide accessibility. The highest concentrations of stores are in and , reflecting the in these regions. This distribution strategy, which reached a milestone with the opening of the 100th store in in 2006, prioritizes proximity to major urban centers and suburban areas. In 2025, the company continued expansion with new stores such as the Ellenbrook location in . Supporting this network, Officeworks maintains a robust with distribution centers strategically located in key cities, including Melbourne's Altona North for imports, Sydney's North Rocks area, and the newly opened omnichannel facility in near . These warehouses facilitate efficient inventory management and rapid fulfillment, minimizing times across the country. The platform complements the physical by offering over 40,000 products with nationwide delivery options and seamless in-store pickup capabilities. This integration enables to shop online and collect orders from any of the 174 locations within two hours if stock is available, enhancing convenience for remote and urban shoppers alike. Store layouts are intentionally designed to accommodate diverse groups, including families, small businesses, and individuals, with wide aisles, intuitive for quick access to essentials, and family-friendly features such as play areas in select locations. These elements promote an inclusive shopping experience tailored to varying needs and mobility levels.

Products, services, and brands

Officeworks provides a comprehensive range of over 40,000 products across key departments, including Print & Create for printing solutions, Technology for electronics and computing devices, Furniture for office and home setups, Stationery for everyday office essentials, Art for creative supplies, and Early Learning for educational resources aimed at young children. These categories support diverse needs, from professional workspaces to family and educational environments. The product assortment continues to adapt to evolving demands in small offices, home offices, and settings. This ongoing refresh ensures relevance in areas like technology upgrades and educational tools. Officeworks' in-house brands offer affordable alternatives to national names, enhancing value for customers. focuses on stylish with minimalist designs for notebooks and desk accessories. J. Burrows provides budget-friendly furniture and office essentials, such as desks, chairs, and storage solutions. Studymate targets education with student-oriented supplies like study cards, binders, and learning aids. These private labels emphasize quality and cost-competitiveness across core categories. In addition to products, Officeworks delivers value-added services that complement its offerings. Custom and services through the Print & Create department include document printing, poster production, photo gifts, and professional support. Tech repairs and IT support are handled via Geeks2U, acquired in 2019, providing on-site or remote assistance for computers, networks, and devices. Educational supplies have been bolstered by the 2024 acquisition of Box of Books, integrating resources and classroom materials into the portfolio. In 2015, Officeworks launched services as part of its innovation in creative production. Operating as a , Officeworks emphasizes convenience with its low-price , beating identical competitors' prices by 5% on stocked items. In-store expert advice from specialized staff further supports customers in selecting products and services tailored to their needs. This model positions Officeworks as a comprehensive provider for , , and educational requirements.

Corporate structure

Ownership and governance

Officeworks was established in 1994 as a division of Coles Myer Limited, operating under its ownership until 2007. In 2007, Wesfarmers Limited acquired the Coles Group, including Officeworks, in a transaction valued at approximately A$19.3 billion, marking Australia's largest corporate takeover at the time and integrating Officeworks into Wesfarmers' retail division. Today, Officeworks operates as a wholly owned of Limited (ASX: WES), with no independent stock market listing and dedicated management reporting to the parent company's oversight. Governance at Officeworks is aligned with ' framework, including shared board-level direction and adherence to Australian corporate laws such as the Corporations Act 2001. Sustainability reporting for Officeworks follows ' standards, emphasizing (ESG) integration across the group. Indirectly affected by ' internal restructurings, Officeworks remained part of the core portfolio following the 2018 demerger of Coles Group Limited, which separated the operations while retaining retail businesses like Officeworks.

Leadership and management

John Gualtieri serves as the Managing Director of Officeworks, having been appointed to the role in August 2025. In this position, he oversees the company's overall strategy and operations, drawing on his prior experience as Chief Executive Officer of and within the Group. The executive team includes several key figures supporting Gualtieri's leadership. Brett Kelly was appointed Chief Operations Officer in September 2025, with responsibilities for store operations, supply chain, and technology integration. Other senior executives comprise Nikala Busse as , Brad Ellis as Chief People Officer (appointed in September 2025), and Brendan Hargreaves as . This leadership group manages a workforce of approximately 9,000 employees across . Officeworks' approach emphasizes customer-centric , with initiatives aimed at enhancing delivery and product offerings to meet evolving needs. The company invests in employee training programs, such as the initiative, which has supported over 1,500 team members in building core skills and facilitating internal promotions since its inception post-2020. Productivity efforts focus on , including safety training through programs like InjuryCARE and technology-driven optimizations. Notable succession changes post-2020 include the transition from , who led as Managing Director from 2019 until August 2025, to Gualtieri, marking a shift toward accelerated transformation. Kelly's elevation to further underscores the emphasis on operational streamlining amid recent executive restructures.

Sustainability and community involvement

Environmental sustainability efforts

Officeworks has implemented a range of environmental initiatives as part of its People & Planet Positive 2025 Plan, which outlines 18 commitments across six pillars, including , energy and emissions, and sustainable sourcing to minimize environmental impact through 2025. The plan emphasizes by mapping products to sites and supporting worker improvements, with 26,849 products tracked and positive changes enabled for 7,668 workers since FY2020. A key program is Restoring Australia, launched in 2017 in partnership with Greening Australia, which plants two trees for every one used in paper products purchased by customers. By 2022, the initiative had planted 1.24 million trees and restored 1,800 hectares of land, with a target of 2 million trees by 2025 to rejuvenate Australian landscapes and protect habitats, which was achieved in November 2025. In energy and emissions, Officeworks achieved 100% renewable electricity for its operations starting January 1, 2025, through finalized energy agreements covering multiple regions, including PV installations at 41 sites that reduced grid electricity use by over 50% on average. The company reduced Scope 1 and 2 emissions by 40% since the 2018 baseline, including a 12% cut in FY2023, through measures like LED lighting rollouts and systems; by FY2023, total reductions reached 40%, meeting the FY2025 target two years early, and by FY2024, reductions increased to 49.1%. For , Officeworks aims to repair, repurpose, or 17,000 tonnes of unwanted products by 2025 as part of its zero- goal, having diverted 87.3% of operational from in FY2024 by sending only 674 tonnes to (down from 2,500 tonnes in FY2017). The Bring it Back , which collects items like printer cartridges and electronics for , expanded in May 2025 to include pre-loved such as pens and notebooks, enabling redistribution to students in need and further reducing . Officeworks has also expanded its greener product range under the People & Planet Positive label, offering over 2,400 sustainable options by FY2024, including made from recycled and furniture using FSC-certified or recycled wood-fiber materials, with 83% of such products meeting these criteria and 74.8% of private-label recyclable. This initiative supports customer choices that align with the company's 2025 commitments to deforestation-free and wood sourcing.

Charitable and community programs

Officeworks has maintained a long-standing partnership with The Smith Family since 2013, focusing on sponsoring school supplies and educational resources for disadvantaged youth through initiatives like the annual Back to School Appeal. This collaboration has enabled the provision of essential learning materials, helping to bridge educational gaps for children experiencing , with over $9 million raised by 2025 to support more than 60,000 students across . In 2017, Officeworks launched the Wall of Hands campaign in partnership with the Australian Literacy and Numeracy Foundation (ALNF), aimed at enhancing support in communities. The initiative encourages customer participation by allowing in-store pledges, with funds directed toward delivering literacy programs and resources; in its inaugural year, it raised $250,000 to supply literacy packs to vulnerable students. The campaign continues annually in , contributing to ALNF's efforts to address educational inequalities among , , and other marginalized groups. Officeworks' annual Make a Difference Appeal, which runs in June, mobilizes customer donations to support a range of charities focused on and . In 2024, the appeal raised over A$830,000, benefiting 16 community organizations nationwide through direct financial contributions for programs aiding children and youth. Customers participate by rounding up purchases or making one-off donations in-store or online, with all proceeds allocated to local and regional causes. In May 2025, Officeworks announced new partnerships with Stationery Aid, Give Write, and Green Collect to further empower students in need by providing , writing tools, and sustainable collection programs for supplies. These collaborations aim to distribute essential resources to underprivileged and students, enhancing access to educational materials while promoting and in community settings. Broader includes ongoing in-store drives and support for local programs, where customers and staff contribute products like and books to nearby schools and nonprofits. Collectively, these efforts have aided thousands of students annually through product s, funding, and targeted , fostering across .

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