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OnePlus 3

The OnePlus 3 is a flagship Android smartphone manufactured by the Chinese technology company OnePlus, announced on June 14, 2016, and released the same day in the United States and Europe, with availability in India and China starting June 15. It features a slim anodized aluminum unibody design measuring 152.7 x 74.7 x 7.35 mm and weighing 158 grams, available in Graphite and Soft Gold colors, marking OnePlus's first device with an all-metal body and USB Type-C port. Priced at $399 in the US, €399 in Europe, and £309 in the UK, it was positioned as a high-value alternative to premium smartphones from competitors like Samsung and Apple. At its core, the OnePlus 3 is powered by the Qualcomm Snapdragon 820 processor (quad-core configuration with two cores at 2.2 GHz and two at 1.6 GHz) paired with an Adreno 530 GPU, 6 GB of LPDDR4 RAM, and 64 GB of UFS 2.0 internal storage with no microSD expansion option. The device sports a 5.5-inch Optic AMOLED display with a 1920 x 1080 resolution (401 ppi), protected by Corning Gorilla Glass 4, delivering vibrant colors and sharp visuals suitable for media consumption. Its camera system includes a 16 MP rear sensor (Sony IMX 298, f/2.0 aperture, optical image stabilization, electronic image stabilization, and 4K video recording) and an 8 MP front camera (Sony IMX 179, f/2.0, 1080p video), emphasizing improved low-light performance over its predecessor. The 3 runs , a customized version of 6.0.1 , featuring unique elements like the Alert Slider for quick mode switching, gesture controls, and the OnePlus Shelf for customizable notifications. Battery life is supported by a 3,000 mAh non-removable unit with proprietary Dash Charge technology (5V/4A), capable of charging to 60% in 30 minutes, alongside connectivity options including 4G Cat. 6, Wi-Fi 802.11 a/b/g/n/ac, 4.2, , and a fingerprint sensor that unlocks in 0.3 seconds. Notable for its unlocked and absence of the invite-only purchase system used in prior models, the OnePlus 3 helped solidify the brand's reputation for delivering flagship-level performance at a price.

Development and Launch

Announcement

The OnePlus 3 was developed by , a manufacturer founded in 2013 by former executives and , as the direct successor to the OnePlus 2. The company positioned the device as a "flagship killer," emphasizing high-end hardware specifications at an accessible price point to challenge established premium brands while maintaining its reputation for value-driven innovation. This approach built on the success of prior models, focusing on rapid iteration and user-centric design to appeal to tech enthusiasts seeking alternatives to costlier options. OnePlus announced the OnePlus 3 on June 14, 2016, through an innovative event streamed online, marking a departure from traditional press conferences. The unveiling took place in a simulated environment, accessible via the company's custom VR headset, which allowed participants to experience the launch immersively. This event highlighted OnePlus's experimental marketing tactics, drawing global attention by blending technology and entertainment. A key innovation for the 3 was the elimination of the invite-only purchase system that had defined previous launches, enabling open sales immediately upon availability and broadening accessibility for consumers. To promote the event, OnePlus distributed 30,000 free Loop VR headsets to registered users worldwide, selected via a system that generated significant buzz and over a million registrations. This strategy not only amplified pre-launch hype but also underscored the company's commitment to and forward-thinking promotion. The pricing strategy further reinforced its competitive positioning, with the 64 GB model launching at $399, undercutting flagship rivals like Apple's and Samsung's Galaxy S series by offering comparable premium features—such as the —at a fraction of the cost. This mid-range price point was designed to attract budget-conscious buyers without compromising on performance aspirations.

Release and Availability

The OnePlus 3 was officially available for purchase starting June 14, 2016, in the United States and via the company's website at a price of $399 or €399. It launched the following day in through as an exclusive partner, and became available in on June 15, 2016. The device was sold as an unlocked , primarily through the official website and in supported regions, with no carrier subsidies or partnerships at launch to maintain affordability and flexibility for users. To accommodate regional network differences, OnePlus released two primary variants: the A3000 model for and , featuring CDMA compatibility alongside global LTE bands for broader carrier support in those markets, and the A3003 model for and select Asian countries, which emphasized and optimization without CDMA. Both variants shared identical core hardware specifications but varied in supported frequency bands to ensure optimal connectivity. The 3 launched exclusively in , a dark gray finish, but OnePlus expanded color options with the Soft Gold variant, introduced on July 26, 2016, in the and August 1, 2016, in , Canada, and . Production and sales of the device were discontinued in and on November 17, 2016, shortly after the announcement of its successor, the , on November 15, 2016, which featured an upgraded Snapdragon 821 processor.

Design and Build

Physical Construction

The OnePlus 3 features a unibody construction made from anodized aluminum, providing a metal frame and back panel with a soft finish for a comfortable in-hand feel. This design marks a shift from the plastic elements of prior models, emphasizing durability and aesthetics through its seamless integration of the . The phone measures 152.7 mm in height, 74.7 mm in width, and 7.35 mm in thickness, with a weight of 158 grams, making it slim and lightweight for its 5.5-inch display size. Ergonomically, the device incorporates gently curved edges along the sides and back, enhancing grip and reducing slippage despite the smooth metal surface; this is complemented by optional sandstone rear covers for added texture if desired. The front is protected by Corning 4 with 2.5D curved edges, offering scratch resistance, though the phone lacks an official rating for water or dust resistance. Distinctive physical elements include the alert slider on the left side, a three-position switch that toggles between ring, vibrate, and silent modes with tactile feedback for quick audio profile changes. Below this, a textured power button and volume rocker provide accessible controls. The home button on the front houses an embedded fingerprint sensor made of material, capable of unlocking the device in 0.3 seconds and supporting up to five registered fingerprints for secure, rapid access. Available in Graphite as the launch color and Soft Gold shortly thereafter, the finishes highlight the aluminum's anodized sheen while maintaining a subtle, professional appearance.

Display

The OnePlus 3 features a 5.5-inch Optic AMOLED display, providing vibrant colors and deep blacks characteristic of the technology. This screen size contributes to a screen-to-body ratio of approximately 73.1%, balancing portability with an immersive viewing experience for and navigation. The display resolves at 1920 x 1080 pixels in a 16:9 aspect ratio, achieving a pixel density of 401 , which ensures sharp text and detailed images without excessive power draw compared to higher resolutions. It is protected by Corning 4, offering resistance to scratches and minor impacts while maintaining optical clarity. The panel supports the color space in its dedicated mode, delivering accurate color reproduction for standard web and app content after a software update introduced this option to address initial oversaturation complaints. Peak brightness reaches around 410 nits in the default mode, sufficient for indoor use and moderate outdoor visibility, with wide viewing angles inherent to technology preserving color fidelity from off-axis positions. OxygenOS on the OnePlus 3 includes initial display customization options, such as adaptive brightness adjustment and basic color profile toggles, allowing users to fine-tune visibility based on ambient conditions. The mode, added via an in mid-2016, enhances color accuracy for professional photo viewing and aligns output with standard content prevalent on the internet.

Hardware

Processor and Memory

The OnePlus 3 features the Qualcomm Snapdragon 820 (MSM8996) system-on-chip, which includes a quad-core Kryo CPU with two performance cores clocked at 2.15 GHz and two efficiency cores at 1.6 GHz, along with an Adreno 530 graphics processing unit. This SoC provided flagship-level processing power at launch, enabling smooth handling of multitasking, gaming, and demanding applications. The device is equipped with 6 GB of LPDDR4 and 64 GB of UFS 2.0 storage, offering fast data access but without support for microSD expansion. Initial software implementations limited the number of active background apps to 3 or 4 despite the ample , as part of a battery-saving strategy, though this was later addressed through updates. Performance benchmarks highlighted the Snapdragon 820's capabilities, with the OnePlus 3 scoring approximately 140,000 on v6, placing it among the top devices of 2016. Under sustained heavy loads, such as extended gaming or video recording, the phone experienced noticeable heating, a common trait of early Snapdragon 820 implementations. For connectivity, it supports dual nano-SIM cards, Bluetooth 4.2, , and 802.11 a/b/g/n/ac standards.

Camera System

The rear camera on the OnePlus 3 utilizes a 16-megapixel IMX298 sensor measuring 1/2.8-inch with 1.12-micrometer pixels, paired with an f/2.0 , phase detection autofocus, optical , and a single LED . This setup enables sharp daylight photography with good , supporting features like and modes for enhanced detail in varied lighting. Video capture includes at 30 frames per second, alongside 1080p at 60 fps and slow-motion 720p at 120 fps, with automatic for clips. Initial image is performed by the Spectra ISP within the device's Snapdragon 820 chipset, contributing to efficient raw data handling. The front-facing camera employs an 8-megapixel IMX179 sensor with 1.4-micrometer pixels and an f/2.0 , fixed , and support for video recording at 30 frames per second. It delivers adequate selfies in good lighting but shows limitations in detail under softer conditions. The stock camera application provides a mode, allowing users to adjust , , balance, and ISO for creative control, alongside standard automatic and options. However, reviews highlighted average low-light performance, with results often varying in noise and clarity depending on scene complexity. Color reproduction was generally accurate but prone to a slight warm tint in certain scenarios. Physically, the rear camera forms a single protruding module on the device's aluminum unibody back, extending about 1 mm beyond the surface without a dual-lens configuration, which can lead to minor wobble when placed flat without a case.

Battery and Charging

The OnePlus 3 is equipped with a non-removable 3,000 mAh lithium-polymer . It utilizes Dash Charge technology, which provides 5 V/4 A fast charging through a USB Type-C port when paired with the included proprietary charger and cable. According to OnePlus, this enables the to reach 60% capacity in approximately 30 minutes under optimal conditions. In endurance testing, the supports up to 14 hours and 13 minutes of continuous video playback at default settings. For typical mixed usage including browsing, calls, and light multimedia, screen-on time averages around 5 to 6 hours, contributing to an overall rating of 66 hours in standardized benchmarks that simulate daily activity. The device does not support wireless charging. Software optimizations aid power management, though some users reported increased battery drain following major updates like .

Software

Operating System Features

The OnePlus 3 launched with 6.0.1 overlaid by 3.1, OnePlus's custom user interface designed to deliver a near-stock experience with minimal bloatware and added refinements for smoother performance. 3.1 emphasized fluidity and familiarity, incorporating subtle enhancements like customizable accent colors and the ability to remap capacitive navigation buttons for actions such as launching apps or toggling split-screen mode, while maintaining Google's core features such as Google Now on Tap and Doze for battery optimization. Key software elements included the returning Shelf feature, accessible via a swipe-up from the , which provided scrollable widgets for quick access to , news, and tools, along with a built-in quick memo dialog for jotting notes without opening a separate . controls extended to simple interactions like double-tapping the fingerprint sensor to launch the camera, and Night Mode, toggled from the Quick Settings panel, warmed the display's to reduce in low-light environments. The alert slider, a physical switch integrated seamlessly into the OS, allowed users to cycle between Ring, Do Not Disturb (priority notifications only), and Silent modes without navigating menus. Customization options in OxygenOS 3.1 focused on thematic tweaks, including a Dark Mode for the interface with user-selectable accent colors to match personal preferences, though advanced theming via a dedicated store arrived in later updates. Users could also apply icon packs through compatible for further , enhancing the clean, stock-like aesthetic without overwhelming the system. An early software update, 3.2.1 released on July 7, 2016, introduced an display mode for more accurate color reproduction and optimizations to management, allowing better utilization of the device's 6 memory for multitasking. Security features centered on the rear-mounted sensor, which unlocked the device in approximately 0.3 seconds and integrated directly with the for secure , supporting pattern, PIN, or password backups.

Update History

The OnePlus 3, launched with 6.0.1 under 3.1, received its first major software upgrade to 7.0 via 4.0, with the stable rollout beginning on December 31, 2016. This update introduced features such as bundled notifications, multi-window mode, and Doze optimizations for better battery life. However, the initial beta and early stable builds were embroiled in a benchmark cheating controversy, where the device artificially boosted CPU performance during apps like and , leading to inflated scores; OnePlus acknowledged the issue in January 2017 and committed to removing the optimization triggers in subsequent builds, including a patch in 4.0.3 released in February 2017. In May 2017, OnePlus CEO confirmed via that the OnePlus 3 would receive 8.0 , fulfilling the company's promise of two major OS updates. The stable 5.0 based on began rolling out on November 20, 2017, bringing features like notification channels, mode, and autofill APIs, along with the November 2017 security patch. Subsequent incremental updates, such as 5.0.8 in December 2018, delivered additional security patches up to November 2018. OnePlus skipped the Android 8.1 point release for the OnePlus 3, opting instead to jump directly to Android 9.0 as its final major update, announced in July 2018 to streamline development. The stable 9.0.2 based on rolled out starting May 22, 2019, incorporating 's gesture navigation, digital wellbeing tools, and adaptive battery features, alongside the April 2019 security patch. This was followed by minor updates, culminating in 9.0.6 in November 2019, which included the October 2019 security patch, updates, and general bug fixes; this marked the end of major OS support. Security patches for the OnePlus 3 continued through 2019 on a shared schedule with the , aligning their update cycles to optimize resources, with the final patch in October 2019 via 9.0.6, after which OnePlus discontinued further support in line with its two-year OS and three-year total update policy for the device.

Reception and Legacy

Critical Reviews

The OnePlus 3 received largely positive reviews from major tech outlets upon its June 2016 launch, earning praise for its premium build quality and exceptional value at $399, though critics noted several shortcomings in camera performance and expandability. The Verge awarded it an 8.6 out of 10, highlighting the unibody aluminum design as a step up from predecessors, with tight tolerances and a comfortable that rivals more expensive flagships like the Samsung S7. gave it a higher 8.9 out of 10, commending the smooth Snapdragon 820 processor and 6GB of for delivering flagship-level speed that outperformed the Galaxy S7 in benchmarks. Critics consistently lauded the device's vibrant 5.5-inch AMOLED display, which offered sharp 1080p resolution and bright colors suitable for media consumption, making it a standout feature at the midrange price point. Android Authority echoed this, describing the screen as one of the best in its class for color accuracy and responsiveness, and awarded the device an 8 out of 10. Performance was another strong suit, with XDA Developers noting minimal throttling during extended use—dropping less than 2% in multi-core benchmarks—making it ideal for power users and tinkerers who could optimize its RAM management further via custom tweaks. However, some reviews pointed out benchmark inconsistencies due to its 1080p resolution advantage over higher-res displays, though real-world tasks like app launching remained fluid. On the downside, the camera drew mixed feedback, with The Verge calling it capable in good lighting but lagging behind the Galaxy S7 in low-light conditions and overall detail. Authority criticized its inconsistency, particularly in color reproduction and low-light shots, deeming it mediocre compared to premium rivals. Other common complaints included the absence of a microSD slot, limiting to 64GB, and heating issues during intensive sessions, as noted by Wired in its 7 out of 10 . Additionally, OxygenOS's capped active apps at around 20, frustrating multitaskers until software tweaks addressed it. In comparisons, the OnePlus 3 had higher raw benchmark scores than the but was slower in real-world app loading speeds, according to PhoneArena tests, though the iPhone edged out in optimized multitasking. , rating it 4.5 out of 5, positioned it as a strong alternative to the Galaxy S7 for budget-conscious buyers seeking similar power without the premium cost. User feedback mirrored professional views, with many praising the phone's blazing speed and battery life, but early adopters reported software bugs in the initial , such as erratic notifications, which were later patched. Overall, PCMag's 4 out of 5 score encapsulated the consensus: a tremendous value for performance enthusiasts despite its flaws.

Market Impact

The 3 achieved strong commercial success upon its launch, with high initial demand prompting OnePlus to suspend sales in and for over a month starting , 2016, to replenish inventory. This move highlighted the device's , as the company shifted from its previous invite-only to open sales, which increased accessibility but strained supply chains across 24 countries. By eliminating purchase barriers, OnePlus broadened its reach, contributing to rapid brand growth without relying on carrier partnerships or traditional . The solidified OnePlus's reputation as a "flagship killer," offering premium specifications like a Snapdragon 820 and 6 GB of RAM at a $399 price point, undercutting competitors such as the and LG G5. This positioning boosted global , particularly in markets like the , Europe, and India, where direct-to-consumer sales via the company's website emphasized community-driven marketing over heavy advertising spends. The strategy helped OnePlus amass a dedicated user base, with the device playing a key role in the company's expansion and growing community engagement. In terms of legacy, the OnePlus 3 paved the way for the swift release of its successor, the , just five months later in , which effectively discontinued the original model and raised concerns about its short commercial lifespan. Despite this, the device influenced industry trends toward higher specifications in and segments, exemplified by competitors adopting 6 GB configurations in subsequent models to match its multitasking capabilities. However, the invite-free launch, while democratizing access, exacerbated stock shortages that frustrated early adopters and underscored supply challenges for a growing brand. Official software support for the OnePlus 3 ended with 10 based on in 2020. As of 2025, the OnePlus 3 continues to see viability through community-driven custom ROMs, such as unofficial builds, allowing users to extend its usability with modern versions despite official support ending years ago.

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