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Oppo

OPPO is a multinational manufacturer and innovator, specializing in smartphones and related intelligent devices, founded in 2004 and headquartered in , province. As a brand of the larger conglomerate, OPPO has evolved from early audio products like players to becoming a global leader in , with over 40,000 employees and operations spanning more than 70 countries and regions. The company, led by founder and CEO Chen Mingyong (also known as Tony Chen), initially focused on high-quality such as DVD players and portable music devices before pivoting to smartphones in 2011 with its first model, the Finder, emphasizing innovative features like slim designs and advanced imaging. OPPO's product lineup includes flagship series like the Find X and Find N (featuring foldables), mid-range Reno series, and budget-friendly A series, all powered by proprietary technologies such as SuperVOOC fast charging and AI-enhanced cameras. In recent years, OPPO has prioritized integration, establishing the OPPO AI Center in 2024 to advance on-device AI capabilities, and forging partnerships with companies like Cloud and for enhanced productivity and security features in its devices. As of Q1 2025, OPPO holds approximately 8% of the global , ranking among the top vendors and driving innovations in mobile imaging, foldable displays, and aligned with its mission to empower users through .

History

Founding and early years

Oppo was founded in 2004 by Chen Mingyong in , , , as a of the larger conglomerate . The company initially targeted the market with portable audio devices, launching its first product, the Oppo X3 player, in 2005. This device emphasized compact design and high-quality audio playback, reflecting Oppo's early emphasis on innovative personal media solutions amid the growing popularity of digital music in . In 2006, Oppo expanded its audio and video offerings through its U.S.-based subsidiary, , which introduced early products such as the DV-970HD universal . , established in 2004 in , focused on high-end home entertainment systems, quickly gaining recognition for Blu-ray players like the BDP-83 released in 2009, which supported advanced formats such as SACD and . These products positioned Oppo as a niche player in the optical media market, with direct online sales enabling competitive pricing and broad accessibility for audiophiles. By the late 2000s, the rise of multifunctional smartphones began eroding demand for standalone MP3 players and DVD/Blu-ray devices, prompting Oppo to pivot toward mobile communications. The company entered the phone market in 2008 with feature phones but faced initial setbacks, including the commercial underperformance of its debut model, the A103. In 2011, Oppo launched its first smartphone, the Oppo Find (X903), a slider device with a full QWERTY keyboard running Android, noted for its slim 6.65 mm profile that briefly held the title of the world's thinnest smartphone. This transition addressed declining audio sales in China by capitalizing on the booming smartphone sector, though early market penetration was hampered by intense domestic competition and channel confusion between online and offline sales.

Expansion and key milestones

Oppo's transition from a regional player to a global powerhouse accelerated in 2013 with the launch of the Find 5, its first Android featuring a pioneering 5-inch display and quad-core processor, which propelled the company into international markets and solidified its mobile division under Oppo Mobile Telecommunications Corp., Ltd. This milestone built on earlier audio product successes, enabling Oppo to leverage its manufacturing expertise for broader . By 2016, Oppo introduced ColorOS 3.0, a significant update to its custom Android operating system that emphasized smoother performance and enhanced customization, debuting in beta testing and rolling out on devices like the R9 series. The same year marked aggressive market entries, including deepened penetration in India where Oppo targeted 300% sales growth through partnerships and localized strategies, alongside initial forays into European markets like Italy, contributing to its rise as China's top smartphone brand with over 20% domestic share. Oppo's growth trajectory continued through the late 2010s, culminating in when it shipped 111.8 million smartphones worldwide, securing a top-five global ranking amid a pandemic-impacted . In , the company advanced its imaging capabilities with innovations like 10x hybrid zoom technology demonstrated at events, enhancing its competitive edge in segments. A pivotal strategic shift occurred in 2023, when Oppo separated from ' unified management, establishing independent operations for itself, , and in major markets like to mitigate geopolitical risks and streamline decision-making. This independence supported sustained momentum, as evidenced by 2024 results where Oppo captured an 8.7% global and ranked fourth among vendors, driven by strong performances in , , and despite a 3% year-over-year shipment dip in the final quarter. In 2025, Oppo continued its expansion with the global launch of the Find N5, recognized as the world's thinnest book-style .

Corporate structure

Ownership and subsidiaries

Oppo was founded in 2004 as a of , a multinational conglomerate established in 1995 by . also owns sister brands including , , and , fostering internal competition within the group's smartphone portfolio. In 2023, BBK Electronics underwent a restructuring that granted Oppo greater independent management, particularly in key markets like India, where Oppo, OnePlus, and Realme were established as separate entities to de-risk operations amid regulatory scrutiny. Despite this autonomy, Oppo remains under the BBK umbrella. The company is privately held, with no public stock listing as of 2025, and Chen Mingyong serves as a key figure as founder and CEO. Oppo's subsidiaries include regional entities such as Oppo Mobiles India Private Limited, a wholly owned handling local operations in .

Leadership and operations

Oppo is led by its founder, Chen Mingyong (also known as Tony Chen), who serves as CEO and guides the company's strategic direction with a strong emphasis on . Key executives include Zhang, President of Overseas Marketing, Sales and Services, who oversees global market expansion and user-centric product strategies. The board of directors, structured around the private ownership model under , prioritizes innovation by allocating significant resources to R&D and fostering cross-functional teams dedicated to advancing mobile technologies. The company's headquarters is located in , Province, , serving as the central hub for administrative and core operational functions. Additional key offices are situated in , , which hosts design and prototyping facilities, while global R&D centers are established in locations such as , , and , , to support localized innovation and talent acquisition. Oppo employs a vertically integrated operational model that encompasses in-house , , and manufacturing, enabling tighter control over product quality and faster iteration cycles. This approach is complemented by nine global manufacturing centers, where automation levels exceed 90% for production and monitoring processes, enhancing efficiency and reducing lead times. As of 2024, Oppo employs approximately 40,000 people worldwide, with a substantial portion dedicated to roles to drive expertise in , software, and integration.

Branding and marketing

Brand evolution

Oppo's branding originated in with the launch of , featuring a simple in lowercase "oppo" executed in a custom black , emphasizing a clean and modern aesthetic suitable for its initial focus on like players and DVD devices. This early identity positioned Oppo as an innovative entrant in the market, though specific slogans from this period are not prominently documented in official records. In 2013, Oppo underwent a significant aligned with its pivot to the mobile division, introducing a bolder logotype with increased and shifting from a palette to a vibrant green color scheme on a background to convey freshness and growth. The design incorporated a curved in the letter "o," symbolizing fluidity and , which became a core element of the brand's visual language as Oppo expanded internationally with smartphones. The 2019 rebranding, developed by , refined this identity further by simplifying the curved "o" into a more universal and streamlined form while retaining its essential shape, supporting the launch of sub-brands to diversify the portfolio. That year, Oppo introduced the Reno sub-brand, targeted at camera-focused mid-to-high-end smartphones with a youthful, photography-centric appeal, exemplified by the Reno series' camera mechanism and vibrant . Complementing this, the Find series solidified its role as Oppo's flagship line, emphasizing cutting-edge hardware and premium experiences in devices like the Find X iterations. By late 2021, Oppo shifted its global tagline to "Inspiration Ahead," reflecting a of forward-thinking derived from the phrase "微笑前行" (smile and move forward), which was prominently featured in marketing and partnerships. In 2023, the brand evolved its visual identity by transitioning the iconic green logo to a minimalist scheme, signaling a mature, versatile aesthetic adaptable to diverse product lines. Entering 2024, Oppo integrated and foldable elements into its global branding, highlighting generative capabilities across devices like the Find X7 Ultra and Reno12 series at events such as , where research and phone demos underscored a of intelligent, transformative . This update reinforced sub-brand distinctions, with Find emphasizing -powered foldables for premium users and Reno incorporating imaging for creative expression.

Endorsements and campaigns

Oppo has leveraged celebrity endorsements to enhance its brand appeal in key markets. In 2017, the company appointed Bollywood actress as its brand ambassador in , where she promoted the series through limited-edition smartphones and social media campaigns, aligning with Oppo's focus on selfie technology. More recently, in 2024, Oppo partnered with the K-pop group Seventeen's sub-unit as Reno Experts for the region to launch the Reno11 F 5G, targeting younger audiences with content emphasizing and self-expression. The company has run prominent advertising campaigns centered on and technological innovation. Since 2018, the "Shot on Oppo" initiative has encouraged users to share photos and videos captured with Oppo devices, particularly highlighting capabilities during the R17 Pro launch and continuing through subsequent series like Reno. In 2024-2025, Oppo advanced its strategy to make generative accessible across its devices, aiming to reach 100 million users by the end of 2025 and integrating AI tools like portrait enhancement in the Reno12 series. In November 2025, Oppo launched the "Make Your Moment" campaign for the Find X9 series, focusing on AI-enhanced camera authenticity and storytelling. Oppo's sponsorships extend to major sporting events, including a renewed partnership with as the official smartphone partner for the Champions League in 2024, featuring activations like photo booths and collaborations with figures such as footballer to showcase imaging technology. The brand emphasizes youth-targeted through platforms, collaborating with Gen Z-focused initiatives like Under 25 in to create content that resonates with younger demographics via influencers and interactive campaigns. Oppo allocates significant marketing resources to emerging markets, supporting localized strategies that have grown its global user base to over 600 million monthly active users across more than 60 countries by 2023, with continued expansion in regions like and .

Products

Smartphones

Oppo's smartphone portfolio is structured around distinct series catering to various market segments, with the Find X series serving as the line emphasizing cutting-edge innovation. Introduced in 2018, the Find X series pioneered modular camera designs, such as the pop-up mechanism in the original Find X, which integrated advanced imaging hardware into a bezel-less . Subsequent models in this series, like the Find X5 and Find X7, have continued to push boundaries with high-end processors and premium displays, positioning Oppo as a leader in Android devices. The Reno series, debuting in 2019, targets the mid-range segment with a focus on zoom photography and stylish aesthetics, achieving nearly 100 million units sold globally by 2023. Complementing these, the A-series offers budget-friendly options with essential features like large batteries and connectivity, appealing to entry-level consumers in emerging markets. Central to Oppo's smartphones is , an -based operating system that provides a customized with -driven enhancements for smoother performance and personalization. Running on the latest versions of , such as ColorOS 15 based on 15, it includes features like photo editing tools and adaptive animations to optimize life and responsiveness. In the 2025 lineup, models like the Find X9 series integrate advanced capabilities, including enhanced image processing and voice assistants, alongside foldable options in the Find N series for versatile form factors. These devices emphasize support, high-refresh-rate displays up to 120Hz, and sophisticated camera hardware, such as multi-lens setups with optical , to deliver competitive performance in photography and multimedia. Oppo's market presence in smartphones is significant, with 103.1 million units shipped worldwide in 2023, securing an 8.8% global and fourth-place ranking among vendors. This growth reflects a strategic emphasis on adoption and regional expansion, particularly in and . Additionally, Oppo maintains close integration with its sub-brand , sharing underlying technologies like chipsets and software frameworks to streamline development and enhance ecosystem compatibility across devices.

Audio products

Oppo's entry into the audio market emphasized high-fidelity wired solutions, particularly through its division, which produced premium headphone and DACs. The HA-1, released in 2014, served as a desktop headphone with integrated asynchronous USB DAC capabilities, supporting formats up to 384 kHz PCM and DSD256, alongside connectivity and discrete Class A balanced for low-distortion output. This device also functioned as a pre-amplifier with home theater bypass mode, catering to audiophiles seeking versatile integration with existing systems. Building on this foundation, Oppo launched the HA-2 in as a portable counterpart, designed for on-the-go use with smartphones and featuring an Sabre32 Reference DAC for enhanced digital-to-analog conversion and hybrid Class AB amplification to drive demanding . The HA-2 included DAC support for high-resolution playback, battery-powered operation for up to 10 hours, and app-based customization, marking Oppo's push toward mobile experiences. These HA series products highlighted Oppo's early commitment to superior audio hardware, though production of new models ceased following OPPO Digital's 2018 announcement to gradually discontinue manufacturing. Post-2020, Oppo pivoted toward true wireless stereo (TWS) earbuds with the Enco series, which debuted in 2019 and rapidly expanded to include models like the Enco Free and Enco X. This shift reflected broader industry trends away from wired accessories, with Enco earbuds emphasizing wireless convenience and integration with Oppo's ecosystem for features like pop-up pairing and spatial audio rendering. Key features across the Enco lineup include active noise cancellation (ANC) reaching up to 55 dB in advanced models, Hi-Res Audio Wireless certification for lossless transmission via codecs like LHDC 5.0, and dual-driver setups for balanced sound reproduction. For instance, the Enco X3s, launched in 2025, incorporates AI-powered call noise reduction and IP55 dust/water resistance, while maintaining seamless connectivity for real-time battery syncing and gesture controls on compatible Oppo devices. By 2025, Oppo's standalone audio hardware has evolved into a legacy segment for the series, with the company's emphasis shifting to Enco TWS earbuds often bundled as accessories with smartphones to enhance value rather than as primary standalone products. This approach prioritizes integrated audio experiences, such as low-latency modes and extended life up to 54 hours with charging cases, aligning with Oppo's broader mobile-focused strategy.

Wearables

Oppo entered the wearables market in 2020 with the launch of its first , the Oppo Watch series, which runs on Google's platform and emphasizes health monitoring and connectivity features. The series has since evolved to include advanced sensors for tracking , positioning Oppo as a competitor in the premium segment alongside brands like Apple and . The Oppo Watch lineup debuted on March 6, 2020, initially in , before expanding globally later that year with integration for access to over 4,000 apps via the Store. Early models featured support for independent cellular connectivity, allowing users to make calls and access data without a paired , alongside built-in GPS and monitoring. By 2025, the series advanced with models like the Oppo Watch X2 and Oppo Watch S, incorporating electrocardiogram (ECG) sensors for detecting irregular heart rhythms and AI-driven monitoring for comprehensive assessments of , , and overall wellness. These devices provide real-time alerts for anomalies in or blood oxygen levels (SpO2), with the Oppo Watch S offering a 60-second full-body scan covering 13 indicators. Complementing the smartwatches, Oppo introduced its budget-oriented fitness trackers with the Oppo Band series starting in 2021. The Oppo Band, launched globally in March 2021, focuses on essential fitness tracking, including continuous SpO2 during sleep to detect breathing disturbances and detailed sleep stage analysis for improved rest quality scores. Subsequent iterations, such as the Oppo Band Style, added real-time , activity reminders, and breathing exercises, all at an affordable price point under $50. Oppo wearables integrate seamlessly with the company's ecosystem through the HeyTap Health app, enabling synchronized data sharing for , , and exercise metrics across devices. This compatibility extends to brief ties with Oppo smartphones for enhanced notifications and control. In 2024, Oppo expanded its wearables presence to more global markets, including and , contributing to the company's overall segment growth amid a broader industry uptick of 6.1% in wearable shipments for 2024. The partnership with has facilitated customized enhancements, such as optimized battery management and health app integrations tailored for Oppo hardware.

Tablets

Oppo's tablet offerings, under the Oppo Pad series, target productivity and entertainment with high-performance displays and support. The series debuted in 2022 with the Oppo Pad, featuring an 11.61-inch 2.8K LCD screen and Snapdragon 865 chipset. Subsequent models, such as the Oppo Pad 2 (2023) and Oppo Pad 3 (2024), introduced larger batteries, faster charging, and enhanced multitasking capabilities powered by Dimensity processors. In 2025, the Oppo Pad 5, launched in October, advances the lineup with a 12.7-inch 3K display at 144Hz , Snapdragon 8 Gen 3 processor, and Pencil 3 support for creative tasks, alongside six-speaker audio and 67W fast charging for up to 9510mAh battery. These tablets integrate with Oppo's ecosystem via for Desktop, enabling seamless and app continuity with smartphones and PCs, positioning them as versatile devices for work and in markets like and .

Research and development

Key charging technologies

Oppo introduced its VOOC Flash Charge technology in 2014 as a pioneering fast-charging solution for smartphones, operating at 5V and 4A to deliver 20W of power while prioritizing safety through low-voltage charging to minimize heat generation. This technology evolved into , which scaled charging speeds progressively: reaching 65W with SuperVOOC 2.0 in 2020 via 10V and 6.5A output, advancing to 150W and 240W demonstrations by 2022, enabling full charges of 4,500mAh batteries in under 10 minutes. Complementing wired advancements, Oppo launched wireless charging in 2020 at 40W, matching wired VOOC 4.0 speeds, and upgraded to 50W magnetic variants by 2024 for compatible devices like the Find X8 series, incorporating turbo cooling to sustain efficiency. By March 2024, Oppo had amassed over 55,000 granted patents globally, including more than 2,500 specifically for charging technologies covering proprietary adapters, multi-cell designs, and safety protocols like temperature monitoring to prevent overheating. SuperVOOC and VOOC implementations are standard across Oppo's Find and Reno series, such as the Reno 12 with 80W support and Find X8 with 100W wired plus 50W wireless, leveraging a low-voltage, dual-cell architecture that parallel-charges cells to reduce and by up to 30% compared to high-voltage alternatives. Oppo's charging innovations have influenced the industry through licensing agreements, with VOOC and SuperVOOC adopted by brands like , , and since 2018, and extended to automotive partners like by 2021 under the Flash Open Collaboration initiative for certified compatibility. In 2025, Oppo emphasized sustainable charging via the Battery Health Engine, introduced in 2022 and awarded for in 2023, which uses algorithms to optimize charge cycles, repair solid layers, and maintain 80% after 1,600 cycles—double the industry norm—reducing e-waste; this aligns with broader eco-efforts like using recycled plastics in chargers and achieving carbon peak two years early per the 2024 Sustainability Report.

Imaging and AI innovations

Oppo has advanced mobile imaging through integrated hardware and -driven software, emphasizing to deliver natural, high-fidelity results in challenging conditions. The company's innovations prioritize -based processing for enhanced color accuracy, , and , setting benchmarks in camera performance. In , Oppo introduced the , an -powered system designed for domain processing that preserves natural colors and minimizes digital artifacts common in traditional pipelines. This engine, co-developed with Hasselblad, improves image clarity by up to 30% and reduces noise by 60% through advanced and algorithms, enabling more lifelike portraits and low-light shots. Complementing this, Oppo launched the MariSilicon X in , a custom 6nm dedicated to tasks. The chip supports real-time RAW processing with a 20-bit ultra-high pipeline, handling up to 8.5 GB/s of data for AI-enhanced noise reduction, color reproduction, and HDR fusion, which significantly boosts video capabilities like 4K Ultra Night Video. Oppo's camera systems incorporate specialized optics, such as the telephoto lenses first pioneered in the Reno 10x series in 2019, which enable seamless hybrid zooming up to 60x by combining optical and digital elements for sharp, detailed distant shots. This technology has evolved across Reno iterations, integrating for stabilized preview and texture preservation in varying light. Building on these foundations, Oppo's 2025 AI features in the Find X8 series include generative editing tools powered by on-device , such as object removal (AI Eraser), reflection elimination, and unblurring, which reconstruct images using advanced algorithms for professional-grade post-processing without cloud dependency. These capabilities extend to AI Telescope Zoom, which employs generative to enhance zoomed details beyond optical limits. To advance these on-device AI capabilities, Oppo established the OPPO Center in February 2024, centralizing resources for systematic . Oppo maintains dedicated R&D facilities, including its intelligent in , where teams develop sensor upgrades, AI algorithms, and module integrations for next-generation . This supports automated testing and in areas like 5G-enabled and features. A key aspect of these advancements stems from Oppo's strategic collaboration with Hasselblad, initiated in 2022 and extended through 2025, focusing on to achieve natural and skin tone accuracy akin to professional cameras. The partnership has influenced HyperTone systems and modes, simulating medium-format aesthetics in devices. Oppo's imaging efforts are bolstered by a robust intellectual property portfolio, with over 65,000 granted patents globally as of September 2025, including significant contributions to computational photography through specialized labs like the one in India, which has filed more than 125 patents on camera technologies. These patents cover AI-driven enhancements and have positioned Oppo prominently at events like CVPR 2025, showcasing full-chain ProXDR systems.

Global presence

Market expansion

Oppo maintains a strong presence in several core markets, with serving as its primary revenue base due to high domestic demand and established infrastructure. In 2024, the company ranked fourth with a 15% share in the mainland Chinese smartphone market, benefiting from a rebound in overall shipments that grew 5.6% year-over-year to 286.2 million units. emerged as Oppo's second-largest market, capturing approximately 12% of the smartphone shipments in 2024 amid a 4% overall market growth to 151 million units. represented another key region, where Oppo achieved leadership with an 18% market share, shipping 16.9 million units as the regional market expanded 11% to 96.7 million units. has seen steady growth through targeted premium offerings, such as the Find X series, positioning Oppo as a competitive player in Western markets despite intense rivalry. To support its international growth, Oppo has implemented localization strategies, including the establishment of a major manufacturing facility in , , which became operational around 2020 and now produces millions of units annually to meet local demand and facilitate exports. This approach has enabled cost efficiencies and compliance with regional policies, contributing to Oppo's ability to scale production to over 100 million smartphones globally in 2024. In 2025, Oppo accelerated its entry into Latin American markets, particularly , , and , by leveraging AI-enhanced features in devices like the Find X9 series to appeal to consumers seeking advanced imaging and generative capabilities; this expansion includes partnerships with local carriers like and plans for doubled sales in by 2026. Oppo's sales performance underscores its global footprint, with the company securing an 8.7% share of the worldwide market in 2024, shipping around 103.6 million units—a 2.8% increase from the previous year. Its platform further amplifies user engagement, boasting over 600 million monthly active users across more than 60 markets. However, Oppo faces stiff competition from dominant players like and Apple, which together command over 40% of the global market. To counter this, Oppo has adapted by emphasizing affordable models, such as the A-series and Reno lines, which drove significant growth in emerging markets like and , where sub-$300 devices accounted for much of the 16% rise in 5G shipments in Q3 2025. In Q3 2025, global shipments grew 4% year-over-year, with Oppo maintaining its position among the top vendors.

Manufacturing and supply chain

Oppo's manufacturing operations are primarily based at its headquarters facility in , , which functions as the core production site for smartphones and related electronics, incorporating advanced intelligent manufacturing systems. The company expanded its global footprint with a major factory in , , operational since 2020 and capable of producing up to 50 million units annually to support local and export demands. Additionally, Oppo conducts assembly operations in through partner facilities to streamline regional production and reduce costs. In its , Oppo depends on established partners like for chips and Samsung Display for panels, ensuring high-performance components across its product lineup. Following the chip shortages in , the company has actively diversified its supplier base and adopted a strategy to bolster resilience against disruptions, including increased sourcing from multiple regions. As part of , Oppo leverages shared efficiencies with affiliated brands for optimized procurement. Oppo emphasizes in its operations, committing in 2024 to carbon neutrality across its full by 2050 through reduced emissions and green energy adoption, having already peaked Scope 1 and 2 emissions in 2022. The company integrates recycled materials into its products, achieving 55% usage in in 2024 and targeting broader incorporation in devices by 2025 to minimize environmental impact. These efforts align with certifications like ISO 14001 for 80% of its global manufacturing bases. Oppo shipped over 100 million units globally in , maintaining significant to enhance and .

Controversies

Intellectual property issues

Oppo has developed a robust portfolio, with more than 55,000 patents granted globally as of March , positioning the company among the top 10 filers worldwide for the fifth consecutive year. This portfolio emphasizes critical technologies, including standard-essential patents (SEPs), where Oppo ranks eighth globally with 2,975 declared SEP patent families as of December ; (AI), with 5,399 related filings including 3,796 in AI ; and advanced systems integral to cameras. By September 2025, Oppo's granted patents exceeded 65,000 out of more than 117,000 applications filed worldwide, underscoring its focus on high-impact innovations like fast-charging technologies such as VOOC. The company has been involved in several high-profile patent disputes over technology ownership, particularly related to cellular standards. In 2020, filed patent infringement lawsuits against Oppo in multiple jurisdictions, including , the , and , alleging violations of SEPs for and technologies; these cases, which included a High Court ruling in Nokia's favor in January 2023 on a key patent's validity and essentiality, were resolved through a global multi-year cross-license agreement signed in January 2024. In 2024-2025, Oppo faced another SEP dispute at the (UPC) with over Patent EP 2568724, essential to wireless standards. On November 22, 2024, the Local Division issued an against Oppo after rejecting its FRAND defense, classifying Oppo as an unwilling licensee and prohibiting sales in several UPC countries. However, the UPC Court of Appeal overturned the injunction in early 2025, allowing Oppo to continue operations without restriction. This case highlighted ongoing challenges in SEP enforcement but was resolved in Oppo's favor. Similarly, Oppo engaged in royalty negotiations with over SEPs, which had escalated into potential litigation; the matter concluded amicably with a multi-year global cross-license agreement in July 2024, covering cellular standards including without requiring court intervention. Oppo pursues strategic licensing to mitigate risks and foster innovation, including cross-licensing deals with industry leaders like and to access essential s while offering its own portfolio in return. It also holds a royalty-bearing license from Qualcomm since 2016 for , , and subsequently technologies, enabling Oppo to integrate Qualcomm's solutions into its devices. This approach serves as a defensive measure against non-practicing entities (often called patent trolls) by building alliances and ensuring broad access to standards, as evidenced by Oppo's participation in licensing programs like Avanci for and SEPs. In 2025, amid escalating U.S.- tensions influencing global dynamics, Oppo accelerated filings in emerging areas such as and foldable display technologies, with its -related applications surpassing 5,800 to bolster defenses in competitive markets. This surge aligns with broader trends where Chinese firms, including Oppo, strengthened SEP declarations in and to navigate geopolitical pressures, ranking seventh globally among Chinese companies in granted utility s in 2024.

Regional regulatory challenges

In , Oppo encountered substantial regulatory hurdles stemming from a patent dispute with Technologies that escalated in 2023 and was resolved in January 2024. The Regional Court issued injunctions against 12 German resellers of Oppo and devices, enforcing Nokia's standard-essential s related to wireless communications and prohibiting the sale of affected models. This action built on prior rulings, including a 2022 Regional Court decision that initially led Oppo to suspend sales in the country to avoid further legal penalties. The injunctions highlighted the challenges of navigating Europe's fragmented patent enforcement landscape, where national courts can impose market-wide restrictions on non-compliant products. In , Oppo faced intense regulatory investigation in 2022 over allegations of , prompting raids by the (DRI) across multiple locations. Authorities accused the company of misclassifying imported components as "samples" to evade customs duties, resulting in a probe estimating evasion of approximately ₹4,389 (about $551 million) between 2017 and 2021. Oppo contested the claims, arguing compliance with import regulations, but the case underscored broader scrutiny on Chinese tech firms for financial irregularities, including and fund diversion. By 2025, amid evolving data protection requirements under the Digital Personal Data Protection Act, Oppo aligned its operations with India's mandates, storing user data domestically to meet cross-border transfer restrictions. Thailand presented another regional flashpoint for Oppo in 2025, when users discovered preinstalled loan apps like Fineasy and Happiness Loan on new devices, raising concerns over data privacy breaches and promotion of unlicensed lending. These apps, not approved by the , prompted consumer complaints and regulatory intervention, leading to threats of sales bans. In response, Oppo issued a public apology, halted preinstallation of such apps on all models, and began deploying over-the-air updates in mid-January 2025 (starting around January 17) to remove them from existing handsets while committing to redress affected users. This incident amplified calls for stricter oversight of preloaded software in , where ethical app distribution intersects with financial regulations. Broader challenges in the involved privacy compliance under the General Data Protection Regulation (GDPR), where Oppo navigated investigations into data handling practices but avoided major fines in 2024. In the United States, considerations around Oppo's ties to parent company drew attention amid heightened export controls, though no direct designation was imposed as of 2025. These issues reflect Oppo's efforts to adapt to diverse regulatory environments while maintaining global operations.

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