Pageant Material
Pageant Material is the second studio album by American country singer-songwriter Kacey Musgraves, released on June 23, 2015, through Mercury Nashville Records.[1] Musgraves co-wrote all 13 tracks and co-produced the record alongside frequent collaborators Shane McAnally and Luke Laird, blending traditional country instrumentation with introspective lyrics on themes of imperfection, small-town existence, romance, and resistance to societal expectations.[2][3] The album debuted at number one on the Billboard Top Country Albums chart, marking Musgraves' first chart-topping release there, with initial sales exceeding 42,000 units in the United States.[4] Critics lauded its sharp songcraft and departure from mainstream country tropes, with outlets highlighting tracks like "Biscuits" and the title song for their clever subversion of conventional narratives around femininity and conformity.[3][2] Pageant Material secured the Academy of Country Music Award for Album of the Year in 2015 and received a Grammy nomination for Best Country Album the following year, though it lost to Chris Stapleton's Traveller.[5][6] Its release solidified Musgraves' reputation for prioritizing authenticity over commercial polish, influencing subsequent country albums that favored narrative depth over formulaic production.[3]Background and Production
Album Development
Following the commercial and critical success of her debut album Same Trailer Different Park in 2013, which featured candid observations on small-town life and earned a Grammy Award for Best Country Album in 2014, Kacey Musgraves initiated development of her sophomore project with a focus on deeper personal authenticity. Some songs for Pageant Material were composed concurrently with tracks from the debut, reflecting an ongoing creative evolution amid touring and industry pressures. The album's core concept emerged from Musgraves' rejection of superficial expectations, particularly after facing criticism for frowning during the 2013 CMA Awards, which she viewed as emblematic of broader demands for performative perfection in country music and Southern culture.[7][8] Musgraves drew thematic and stylistic inspirations from mid-20th-century country and folk artists such as Glen Campbell, Jim Croce, Bobbie Gentry, Marty Robbins, Roger Miller, and Charley Pride, aiming for a consistent, even-toned aesthetic reminiscent of their live-recorded works that prioritized lyrical wit over vocal showmanship. This approach contrasted with contemporary Nashville trends favoring sassy, party-oriented narratives, allowing her to emphasize self-acceptance and the "pageant of life"—encompassing highs, lows, and unfiltered human flaws. Collaborators Luke Laird and Shane McAnally, who had co-written hits from her debut like "Merry Go 'Round," returned as primary songwriting partners, with additional contributions from Brandy Clark and Josh Osborne, fostering sessions grounded in Musgraves' Texas roots and observational realism.[9][10][7] Songwriting occurred primarily during intensive retreats in Texas, where the team produced most of the 13 tracks in a collaborative, laughter-filled environment that prioritized genuine storytelling over commercial conformity. Musgraves co-wrote every song, infusing them with satirical self-reflection—exemplified by the title track, which pokes fun at her own imperfections—and a return to traditional country elements like pedal steel and narrative depth. This process marked a deliberate shift toward greater confidence and "real talk," building on her debut's foundation while resisting industry homogenization to preserve her distinctive voice.[8][9][10]Recording Sessions
The recording sessions for Pageant Material primarily took place at RCA Studio A in Nashville, Tennessee.[11] Kacey Musgraves co-produced the album alongside Luke Laird and Shane McAnally, the same team that handled production on her debut album Same Trailer Different Park.[12] [13] Unlike the more layered production of her previous release, Pageant Material was recorded mostly live to emphasize a concise, classic country sound with organic instrumentation.[10] Ryan Gore served as the recording engineer, assisted by Gena Johnson, while mixing occurred at Maverick Recording Studios and mastering at Georgetown Masters in Nashville.[11] [14]Songwriting Contributions
Kacey Musgraves received songwriting credit on all thirteen tracks of Pageant Material, underscoring her hands-on involvement in crafting the album's content from personal experiences and observations.[1][15] Her collaborations primarily featured producers Luke Laird and Shane McAnally, who co-wrote multiple songs with her, including the opener "High Time," "Dime Store Cowgirl," the title track "Pageant Material," "Die Fun," and "Family Is Family."[15][1] Brandy Clark contributed to tracks like "Late to the Party" and "This Town," while Josh Osborne co-wrote "Late to the Party," "Somebody to Love," "Family Is Family," and "Cup of Tea."[15] Natalie Hemby joined for "Good Ol' Boys Club," and Ashley Arrison for "Fine."[15] The bonus hidden track "Are You Sure" incorporated elements from Buddy Emmons and Willie Nelson, though uncredited in primary listings.[15] These partnerships reflected Nashville's collaborative songwriting ecosystem, where Musgraves integrated her distinctive voice with established hitmakers to produce material that balanced introspection and wit, as evidenced by the album's consistent thematic cohesion across tracks.[12][16]Musical Style and Composition
Genre and Instrumentation
Pageant Material is classified as contemporary country, blending traditional country structures with country-pop influences that emphasize melodic hooks and polished production.[17] The album adheres to core country conventions, such as narrative-driven songs rooted in personal observation, while incorporating broader accessibility through subtle pop-oriented arrangements that avoid overt electronic elements.[18] This stylistic balance reflects Musgraves' intent to evolve from her debut without alienating country radio audiences, as evidenced by tracks like "High Time," which open with classic country swells.[19] Instrumentation centers on traditional country staples, including pedal steel guitar for emotive slides, acoustic and electric guitars for rhythmic drive, banjo for twangy accents, and guitalele on select tracks for a hybrid texture.[20] Strings, arranged by Jordan Lehning, add lush layers and density, particularly in ballads and mid-tempo numbers, enhancing emotional depth without overpowering the core ensemble.[20][21] The rhythm section—typically featuring bass, drums, and piano—provides a steady, understated foundation, recorded at RCA Studio B in Nashville to capture a warm, analog feel reminiscent of 1980s country productions.[17] Pedal steel, notably contributed by session player Paul Franklin, recurs across the record, underscoring its role in evoking rural authenticity.[22]Production Techniques
Pageant Material was co-produced by Kacey Musgraves alongside Luke Laird and Shane McAnally, the same team behind her debut album Same Trailer Different Park, allowing for continuity in creative vision while emphasizing a return to organic country sounds.[12][23] The production prioritized live tracking of the core band to preserve natural interplay and dynamics, marking a deliberate shift from the more layered overdub approach of her prior work.[10] Sessions took place primarily at Blackbird Studio in Nashville, where musicians performed together in the room to capture authentic energy akin to classic recordings by artists like Glen Campbell and Bobbie Gentry.[12] Key instrumental elements included prominent pedal steel guitar for twangy texture, acoustic and electric guitars for rhythmic drive, and subtle programming by Laird to underpin tracks without overpowering the live feel.[18] Strings were arranged by Jordan Lehning and overdubbed post-tracking to add depth and emotional swell, particularly on ballads, contributing to a denser backing mix compared to Musgraves' debut.[21] Ryan Gore handled engineering and mixing, focusing on clarity and warmth to highlight Musgraves' vocals and the band's cohesion, while Andrew Mendelson mastered the album for balanced dynamics across formats.[24] This methodology reflected Musgraves' intent to evoke mid-20th-century country production values, favoring restraint over heavy effects or auto-tune, with minimal digital processing to maintain instrumental purity and lyrical intimacy.[9][10]Themes and Lyrics
Core Themes
The core themes of Pageant Material revolve around personal authenticity and the rejection of superficial societal expectations, particularly in the context of small-town Southern life and rigid beauty standards. Musgraves critiques the pressure to conform, as exemplified in the title track, where she satirizes pageant culture by declaring, "I'd rather lose for what I am than win for what I ain't," drawing from her own experiences feeling out of place among polished competitors and stage parents during her youth in East Texas.[25][7] This theme extends to broader nonconformity, with songs like "Dime Store Cowgirl" embracing humble, unpolished roots—"It don't matter where I'm goin', I'll still call my hometown home"—over glamorous facades, reflecting her resistance to being boxed into traditional country or feminine ideals.[7][26] Small-town dynamics, including gossip, hypocrisy, and inescapable community ties, form another central motif, portrayed with wry humor rather than bitterness. In "This Town," Musgraves channels her late grandmother's perspective to highlight the insularity of rural life, where personal flaws are magnified under collective scrutiny, yet familial bonds endure.[27] Tracks like "Family Is Family" underscore unconditional support amid life's milestones— from first heartbreaks to everyday resilience—balancing sincerity with playful wordplay to avoid sentimentality.[27] Heartache and loneliness recur as introspective struggles, often tied to self-analysis in a social media age, as in "High Time," where turning off one's phone symbolizes reclaiming the "old me" from external validation.[26] Relationships and the search for genuine connection provide an optimistic counterpoint, emphasizing empathy and mutual vulnerability over perfection. "Somebody to Love" posits that all people are inherently flawed—"we're all paper, we're all scissors"—yet capable of completing one another, while "Late to the Party" celebrates unhurried intimacy free from performative norms.[26] Musgraves infuses these explorations with wit, using double entendres and precise rhymes to convey emotional depth without preachiness, as seen in her cover of Willie Nelson's "Are You Sure," which amplifies themes of relational doubt through her delicate delivery.[27] Overall, the album prioritizes self-acceptance and real human imperfection, defying polished country tropes for raw, observational storytelling rooted in lived experience.[28]Controversial Elements and Backlash
The lyrics of Pageant Material often challenged conventional expectations within country music, particularly through critiques of small-town conformity and traditional gender roles. The title track explicitly rejects participation in beauty pageants, with Musgraves declaring, "I ain't pageant material / I'm always a bit of a bother," positioning herself against the polished, performative femininity associated with her East Texas upbringing.[29] This stance drew ire from some conservative listeners who viewed it as dismissive of cultural traditions, including those tied to Southern pageant systems that emphasize poise and adherence to norms.[30] The opening track "High Time" further provoked debate by advocating casual marijuana use as a harmless indulgence, with lines like "A little bud, a little fun / Lord, it's high time" framing it as a natural progression from alcohol in social settings. Released amid ongoing federal prohibitions on cannabis in 2015, the song echoed Musgraves' earlier hit "Follow Your Arrow" from her 2013 debut, which had already faced radio blacklisting for similar references to "rollin' one, gettin' high" alongside endorsements of nonconformity and same-sex affection.[31][32] Country radio programmers, often aligned with more traditional audiences, cited the content as unsuitable for mainstream airplay, limiting promotion despite the album's critical acclaim.[32] Tracks like "Family Is Family" addressed intergenerational dysfunction without romanticizing it, highlighting hypocrisies in religious and familial structures prevalent in rural America, which some fans interpreted as an attack on core country values. This contributed to broader backlash from purist listeners and outlets, who accused Musgraves of pandering to urban or progressive demographics rather than authentic country roots, labeling her work as "country for people who don't like country."[33][34] Saving Country Music, a site advocating for traditionalist perspectives, noted persistent challenges in her rollout, including complaints about perceived lack of energy in live performances and deviation from genre formulas.[35] Despite this, the album's controversies were relatively contained, with no widespread boycotts, as Musgraves maintained strong sales and Grammy nominations, underscoring a divide between industry gatekeepers and her growing crossover appeal.[36]Promotion and Release
Singles and Videos
"Biscuits" served as the lead single from Pageant Material, released to country radio on March 16, 2015.[37] The track, co-written by Musgraves with Brandy Clark and Shane McAnally, debuted at number 22 on the Bubbling Under Hot 100 chart and peaked at number 28 on the Hot Country Songs chart.[38][39] An official music video for "Biscuits", directed by Marc Klasfeld, premiered on June 10, 2015, featuring Musgraves preparing food in a kitchen setting to emphasize the song's themes of hospitality and practicality.[40][41] "Dime Store Cowgirl" followed as the second single, issued to radio in August 2015.[42] The autobiographical track, co-written with Luke Laird and Shane McAnally, received limited airplay and did not achieve significant chart success. No official music video was produced for this single.Marketing and Packaging
The physical packaging of Pageant Material included standard compact disc and vinyl editions released by Mercury Nashville on June 23, 2015. The album cover, designed and photographed by Kelly Christine Sutton, depicted Musgraves in profile against a glossy red backdrop, adorned with a crown and sparkly red dress to evoke the ironic pageant theme central to the title track.[15][23] This visual emphasized her non-conformist persona, aligning with the album's self-deprecating exploration of authenticity over superficial ideals.[43] Marketing efforts focused on Musgraves' reputation for candid, boundary-pushing songwriting, positioning the album as a maturation of her debut's irreverence while drawing from classic country influences like Glen Campbell and Bobbie Gentry.[9] Promotional activities included high-profile television performances, such as on The Tonight Show Starring Jimmy Fallon, to build anticipation ahead of release.[44] A notable launch event enlisted Nashville drag queens for a themed party, satirically nodding to the album's critique of pageant culture and reinforcing Musgraves' strategy of embracing polarizing elements to attract genuine fans.[45][46] This approach, as Musgraves described, aimed to "push buttons" and deter inauthentic audiences, prioritizing artistic integrity over broad commercial appeal.[46]
Associated Tour
The Kacey Musgraves Country & Western Rhinestone Revue was the headlining concert tour undertaken by American singer-songwriter Kacey Musgraves to promote her second studio album, Pageant Material. Announced on June 23, 2015—the same day as the album's release—the tour emphasized a "throwback country" aesthetic, incorporating rhinestone-laden staging, vintage Western attire, and nostalgic elements evoking mid-20th-century country revues.[47][48] The tour commenced on August 27, 2015, at the Cobb Energy Performing Arts Centre in Atlanta, Georgia, and initially spanned the United States and Europe, concluding its first leg in Amsterdam on November 18, 2015. Additional dates were added for early 2016, extending through venues in North America, such as the Majestic Theatre in Dallas on January 21 and the Vogue Theatre in Vancouver on August 2. Key stops included historic sites like Nashville's Ryman Auditorium (September 24–25, 2015), New York's Apollo Theater (October 25, 2015), London's Royal Albert Hall (November 18, 2015), and Harlem's Apollo, where Musgraves became the first country artist to headline since 1978.[49][50][51] Setlists typically featured a mix of tracks from Pageant Material—such as the title song, "Biscuits," and "Dime Store Cowgirl"—alongside selections from her debut album Same Trailer Different Park, including "Merry Go 'Round" and "Follow Your Arrow." Performances highlighted Musgraves' rhinestone-embellished outfits, a full band with pedal steel guitar, and banter reflecting the album's themes of Southern pageantry and personal authenticity. Critics noted the tour's polished production and Musgraves' engaging stage presence, with reviews praising its "sweet and salty country-pop magic" and ability to blend irreverence with traditional country flair during sold-out shows.[52][53][54]Reception
Critical Reviews
Pageant Material received generally favorable reviews from music critics, earning a Metascore of 78 out of 100 on Metacritic based on 25 reviews, indicating broad approval for its songwriting and thematic consistency despite some noting a softer edge compared to Musgraves' debut.[55] Critics frequently praised the album's authentic portrayal of Southern life, witty lyrics, and Musgraves' vocal delivery, with outlets like Billboard describing it as "sharper and more Nashville-friendly" for balancing tradition with personal introspection.[46] AllMusic rated it 4 out of 5 stars, highlighting its polished production and relatable narratives on imperfection and self-acceptance.[17] Pitchfork awarded the album an 8.0 out of 10, commending Musgraves' organic instrumentation featuring pedal steel and strings, as well as her ability to transform country clichés into emotionally resonant statements that promote openness and reject commercial conformity.[56] The review emphasized the album's celebration of genuine self-expression while honoring country roots, though it critiqued the record for being musically smoother and less gripping than Same Trailer Different Park, with a maudlin core that occasionally felt lightweight on repeats.[56] Similarly, NPR's Ken Tucker lauded the mix of wit and sincerity, portraying Musgraves as evolving toward quiet affirmation rather than overt rebellion.[27] Some reviewers found the material less provocative, with Saving Country Music calling it well-written but formulaic in its traditional approach, lacking the debut's compromise-free bite.[18] Magnet magazine issued a lower score of 40 out of 100, faulting the relationship songs as generic and accusing Musgraves of retreating from her earlier boundary-pushing style.[55] Despite such outliers, the consensus affirmed the album's strengths in melody and storytelling, with Country Universe deeming it superior to its predecessor in execution and thematic depth.[3]Public and Fan Response
Fans and the public responded positively to Pageant Material, with aggregate user ratings reflecting strong approval for its songwriting and relatable themes. On Metacritic, the album earned a user score of 8.4 out of 10, classified as "universal acclaim," derived from 121 individual ratings submitted shortly after its June 23, 2015, release.[55] Similarly, on Album of the Year, users assigned it a score of 77 out of 100 based on 625 ratings, indicating sustained appreciation among listeners who valued its polished country sound over the debut's rawer edge.[57] Specific tracks garnered enthusiastic fan support, with "Dime Store Cowgirl" frequently cited as a standout for its introspective lyrics on authenticity, and "Fine" praised for its emotional depth, as evidenced by users reporting dozens of repeated plays in online discussions.[58] Fans on platforms like Reddit highlighted the album's cohesive quality, with many defending its lighter tone against perceptions of it being "too sweet," arguing that songs like "Biscuits" and "High Time" effectively captured everyday imperfections without unnecessary drama.[59] A subset of fans viewed Pageant Material as underrated relative to Musgraves' debut Same Trailer Different Park or later works, attributing this to its lack of breakout singles despite strong lyrical consistency; for instance, forum users noted that while the album's production was smoother and more accessible, it sometimes overshadowed bolder elements in retrospective comparisons.[59] No widespread fan backlash emerged, though some expressed mild disappointment over its commercial underperformance, interpreting it as a disconnect between critical favoritism and broader public engagement with mainstream country trends at the time.[60]Accolades and Nominations
Pageant Material earned nominations from prominent music awards organizations, reflecting its critical acclaim within the country genre. The album was nominated for Best Country Album at the 58th Annual Grammy Awards on February 15, 2016, competing against releases by Sam Hunt, Little Big Town, Ashley Monroe, and Chris Stapleton.[61] It did not win the category, which went to Stapleton's Traveller. At the 2015 Country Music Association Awards held on November 4, 2015, Pageant Material received a nomination for Album of the Year, alongside entries from Dierks Bentley, Eric Church, Miranda Lambert, and Chris Stapleton.[62] The album lost to Lambert's Platinum. The release's singles and overall performance also factored into Musgraves' nomination for Female Vocalist of the Year at the same ceremony, though she did not prevail.[13] The album's influence extended to the Academy of Country Music Awards, where its tracks contributed to Musgraves' consecutive nominations for Female Vocalist of the Year in 2016 and 2017.[13] No direct album category nomination was recorded there, but the project's commercial and artistic success underscored her rising profile in the industry. Pageant Material did not secure any major wins but solidified Musgraves' reputation for boundary-pushing country songwriting.Commercial Performance
Chart Positions
Pageant Material debuted at number one on the US Billboard Top Country Albums chart with 55,000 album-equivalent units, marking Musgraves' second consecutive number-one album on that ranking.[39] It simultaneously entered the Billboard 200 at number three, driven by 60,000 total units including 55,000 pure album sales.[63] Internationally, the album reached number 11 on the UK Albums Chart.[64] It peaked at number 33 on the Australian ARIA Albums Chart for one week.| Chart | Peak position |
|---|---|
| US Billboard 200 | 3 |
| US Top Country Albums | 1 |
| UK Albums (OCC) | 11 |
| Australia (ARIA) | 33 |
Sales Figures and Certifications
In the United States, Pageant Material sold 54,752 copies during its first week of release on June 23, 2015, according to Nielsen SoundScan data.[4] This figure propelled the album to number one on the Billboard Top Country Albums chart.[39] Comprehensive total sales data beyond the debut week remains undisclosed by the label or industry trackers.[63] The album has not received certification from the Recording Industry Association of America (RIAA). In the United Kingdom, reports indicate shipment of over 60,000 units qualifying for Silver certification by the British Phonographic Industry (BPI), though official confirmation from the certifying body is limited.[65]Track Listing and Credits
Standard Track Listing
The standard edition of Pageant Material, released on June 23, 2015, by Mercury Nashville, comprises 13 tracks co-written by Kacey Musgraves with various collaborators.[66][67]| No. | Title | Duration |
|---|---|---|
| 1 | High Time | 2:57 |
| 2 | Dime Store Cowgirl | 3:35 |
| 3 | Late to the Party | 3:38 |
| 4 | Pageant Material | 3:56 |
| 5 | This Town | 2:57 |
| 6 | Biscuits | 3:20 |
| 7 | Somebody to Love | 3:53 |
| 8 | Miserable | 3:20 |
| 9 | Die Fun | 3:24 |
| 10 | Family Is Family | 3:32 |
| 11 | Good Ol' Boys Club | 3:14 |
| 12 | Cup of Coffee | 2:42 |
| 13 | Fine | 4:16 |