Professional Rapper
Professional Rapper is the debut studio album by American rapper and comedian Lil Dicky, released on July 31, 2015, through Commission Records.[1] The double-disc project features guest appearances from prominent artists such as Snoop Dogg, Rich Homie Quan, Fetty Wap, Brendon Urie of Panic! at the Disco, and T-Pain, blending humorous lyrics with production from various contributors.[2] It debuted at number seven on the US Billboard 200 chart, selling 22,000 copies in its first week, and topped the Rap Albums chart.[1] Renowned for its satirical take on the music industry and Lil Dicky's comedic persona—rooted in his background as a former advertising copywriter—the album explores themes of ambition, authenticity, and the absurdities of fame through tracks like the title song, which simulates a job interview with Snoop Dogg.[1] Singles such as "$ave Dat Money" (featuring Fetty Wap and Rich Homie Quan) and "Lemme Freak" achieved commercial success, with the former peaking at number 71 on the Billboard Hot 100.[3] The album's enduring popularity is evident in its long-charting performance, including a record 121 weeks at number one on Billboard's Comedy Albums chart and over 383 weeks on the chart as of November 2025, reflecting Lil Dicky's unique fusion of hip-hop and humor that resonated with millennial audiences.[4][5]Background and recording
Development and funding
David Andrew Burd, professionally known as Lil Dicky, is an American rapper and comedian born in Cheltenham Township, Pennsylvania. After earning a degree in advertising from the University of Richmond in 2010, Burd worked as a creative in the advertising industry in San Francisco. He began producing comedic rap content as a side project. In April 2013, his self-produced music video for "Ex-Boyfriend" went viral, accumulating over one million views on YouTube within 24 hours. The track's success, blending humor with rap elements, led Burd to quit his advertising job within months and commit to music full-time. He then released his debut mixtape So Hard on May 22, 2013.[6] To finance his transition to a professional release, Burd launched a Kickstarter campaign on November 20, 2013, titled "Lil Dicky's Kickstarter - Album, Videos, Touring." Aimed at funding the production of his debut album, music videos, and initial touring, the campaign set a goal of $70,000 and ultimately raised $113,017 from 2,813 backers over 30 days. Rewards for supporters included digital downloads, merchandise, personalized shoutouts in songs, custom rap videos for higher pledges, and credits in the album liner notes. This crowdfunding effort marked a pivotal step in self-funding his career, allowing him to maintain creative control without traditional label backing at the outset.[7][8] Development of the album spanned from late 2013 to mid-2015, during which Burd established Commission Records as his imprint and Dirty Burd Music as his publishing entity. He secured a distribution deal with Alternative Distribution Alliance (ADA), a subsidiary of Warner Music Group, enabling wider release while retaining independence; this arrangement was sometimes linked to Elektra Records through Warner's ecosystem.[9] The album Professional Rapper was ultimately released on July 31, 2015.[8] Throughout this period, Burd grappled with challenges in reconciling his comedic background with gaining legitimacy in the rap community. Having started rapping primarily as a comedic vehicle to attract attention, he often faced skepticism from hip-hop purists who viewed his humorous style as undermining the genre's seriousness. In interviews, Burd discussed the tension of proving technical rap skills while embracing comedy, noting that his viral origins sometimes overshadowed his aspirations for artistic depth and peer respect.[10][11]Production process
The production of Professional Rapper was spearheaded by Lil Dicky (David Burd), who served as executive producer and handled the majority of the beats and overall creative direction under his independent Dirty Burd Music imprint in collaboration with Commission Records. Initial songwriting and beat creation began in a DIY fashion using GarageBand on his laptop, reflecting Lil Dicky's resourceful approach before transitioning to more professional setups as the project scaled. This self-reliant process allowed him to maintain artistic control while incorporating a mix of in-person and remote collaborations, with the bulk of recording occurring in Los Angeles following his relocation there in 2014. The sessions spanned 2014 to 2015, enabled by funding from a successful Kickstarter campaign that raised over $113,000 to support studio time, video production, and touring logistics.[12][13] Key producers contributing to the album included Lil Dicky on most tracks, alongside collaborators such as Jim Cummings, Battleroy (also known as Battle Roy), Stan Lane (for the title track "Professional Rapper"), and Money Alwayz, with additional credits to BlvckVmish Music, Charlie Handsome, Deniro Elliott, and others for specific beats and arrangements. Mixing and engineering were handled by professionals like Rob Kinelski on select tracks, including "Molly," ensuring a polished sound that balanced raw hip-hop elements with accessible production. Lil Dicky's hands-on involvement extended to beat creation, arrangement, and final mixing decisions, emphasizing efficiency drawn from his pre-music career in advertising.[9] Featured artists played pivotal roles in shaping the album's collaborative energy, with contributions often recorded separately and integrated digitally. Snoop Dogg provided verses for "Professional Rapper," delivering his parts remotely after receiving the track via email, adding a veteran hip-hop flair to the opener. Rich Homie Quan and Fetty Wap lent hooks and verses to "$ave Dat Money," enhancing its trap-infused vibe through coordinated remote sessions. Brendon Urie of Panic! at the Disco contributed soaring vocals to "Molly," bridging pop-rock sensibilities, while T-Pain added auto-tuned ad-libs to "Lemme Freak" for a playful, club-ready edge. Comedic elements were amplified by narrator Hannibal Buress on the "Hannibal Interlude" and Lil Dicky's parents on family-themed skits like "Parents Still Don't Understand (Interlude)," recorded in intimate, conversational settings to capture authentic humor.[12][9] Unique production techniques defined the album's texture, incorporating comedic skits, exaggerated sound effects (such as cartoonish whooshes and dialogue cues), and seamless blending of hip-hop rhythms with pop melodies to support its narrative-driven tracks. These elements were layered during post-production to create an immersive, theatrical experience, with interludes serving as bridges between songs. The resulting album comprises 20 tracks totaling 89 minutes, delivering a cohesive yet eclectic sound that prioritizes storytelling and levity through meticulous audio design.[2][9]Music and lyrics
Style and genre
Professional Rapper is primarily classified as a comedy rap album within the hip-hop genre, incorporating strong comedic elements alongside pop-rap influences.[14] The project blends hip-hop foundations with accessible pop structures, evident in its catchy, radio-friendly arrangements that prioritize entertainment value.[15] Instrumentally, the album features a mix of upbeat, sample-heavy beats designed for energetic tracks, such as the bass-driven production on "$ave Dat Money," which employs snappy, minimalistic drums reminiscent of DJ Mustard's style.[15] In contrast, slower, narrative-driven production appears on the title track "Professional Rapper," supporting a more deliberate pace with fluttering percussion elements.[15] Skits and interludes, including three featuring Lil Dicky's parents, integrate humor through spoken-word segments, enhancing the album's lighthearted aesthetic without disrupting the flow.[15] Lil Dicky's rapping technique emphasizes fast-paced flows and punchline-heavy delivery, often accelerating to showcase technical dexterity, while melodic hooks—bolstered by guest vocalists like Fetty Wap and T-Pain—add R&B-inflected catchiness.[15] His style draws comparisons to Eminem in terms of humorous, rapid-fire delivery but stands apart with a more self-deprecating, approachable tone.[16] The album maintains sonic coherence across its 20 tracks, functioning as a structured concept album with varied tempos that shift from stoned-slow builds to hyper-quick bursts, creating a dynamic listening experience unified by comedic hip-hop sensibilities.[15]Themes and content
The album Professional Rapper centers on the struggles of aspiring to be a "professional rapper," exploring themes of imposter syndrome and the tension between comedic self-expression and establishing rap authenticity. Lil Dicky grapples with self-doubt through self-deprecating narratives, such as portraying himself as the "rap game Walter White" to highlight his outsider status in hip-hop. This is exemplified in the title track, structured as a mock job interview where he defends his career choice, and surrounding interludes like "Parental Advisory" and "Parents Still Don't Understand," where his parents express concern and confusion over his unconventional path, underscoring familial skepticism toward his professional viability.[17][18] Recurring motifs include explorations of sexuality and relationships, often laced with exaggeration, as seen in "Lemme Freak," which humorously pleads for intimacy on Halloween, and the extended "Pillow Talking," a narrative-driven track depicting post-sex conversations escalating into absurd scenarios involving aliens, God, and pizza delivery. White privilege and cultural appropriation are addressed satirically in "White Crime," where Lil Dicky lists petty "offenses" like smuggling snacks into theaters, inverting typical hip-hop crime narratives to comment on suburban entitlement. Celebrity aspirations drive tracks like "$ave Dat Money," which promotes frugality amid fame's temptations while featuring high-profile guests, reflecting his navigation of rap's materialistic culture from a position of relative privilege.[17][18][13] Lil Dicky's humor employs an absurdist, self-aware style, relying on shocking punchlines, pop culture references—like parallels to The Truman Show in the closing track "Truman"—and exaggerated everyday scenarios to engage listeners. The album follows a loose narrative arc, progressing from amateur insecurities and personal anecdotes to a more confident "professional" stance, as in the journey from college freestyles to industry interactions detailed across tracks. This comedic framework supports lyrical delivery through upbeat, sample-heavy beats that amplify the playful tone.[17][18][19] Social commentary remains light and observational, offering critiques of hip-hop tropes such as ostentatious stage names, entourages, and bravado through interludes featuring comedian Hannibal Buress, while subverting mainstream clichés with an "everyman" suburban perspective. Mental health elements emerge subtly via reflective self-deprecation on fame's pressures and personal ignorance, as in "Oh Well," without delving into heavy political territory. Overall, these elements affirm the quotidian over rap stereotypes, positioning Lil Dicky as a satirical voice in the genre.[19][18][13]Promotion and singles
Marketing and release strategy
Professional Rapper was self-released by Lil Dicky through his independent label, Commission Records, on July 31, 2015, with digital distribution facilitated by Alternative Distribution Alliance (ADA), a division of Warner Music Group. Physical copies were extremely limited at launch, primarily available as rewards for backers of Lil Dicky's earlier Kickstarter campaign, which had raised over $113,000 to fund album production, music videos, and touring. This independent approach allowed Lil Dicky full creative control over the rollout, bypassing traditional major-label involvement while leveraging digital platforms for widespread accessibility.[20][21][22] Pre-release buzz was built through a series of viral music videos released between 2014 and 2015, capitalizing on Lil Dicky's background as a comedian and advertising copywriter to create humorous, shareable content. The track "Lemme Freak," released in September 2014, exemplified this strategy, amassing tens of millions of views on YouTube within months and over 94 million to date, driven by its satirical narrative and celebrity cameos. Social media campaigns further amplified this, with Lil Dicky engaging fans through comedic sketches and behind-the-scenes posts on platforms like Twitter and Instagram, positioning the album as a blend of rap and entertainment rather than conventional hip-hop fare.[23][20] The release was supported by targeted events, including album listening parties in Los Angeles and online streaming sessions that allowed global fans to experience the project simultaneously with its launch. Tie-ins with television appearances enhanced visibility, such as Lil Dicky's guest role on the Fox sitcom The Mindy Project in early 2015, where he performed and promoted his music, alongside spots on late-night shows like The Late Late Show with James Corden. These efforts created a multimedia rollout that aligned with the album's comedic themes, fostering organic word-of-mouth promotion.[20] Post-release promotion extended into 2015 and 2016 with a headlining tour across North America, featuring sold-out shows that highlighted live performances of album tracks and fan interactions to build community. Merchandise, including apparel and accessories tied to Kickstarter perks like custom T-shirts and posters, was distributed at tour stops and online, reinforcing brand loyalty. Throughout, the marketing emphasized humor to set Professional Rapper apart from traditional rap campaigns, using self-deprecating ads and viral stunts to appeal to a broad, non-traditional audience.[22][7]Singles
The lead single from the album, "Lemme Freak", was released on September 17, 2014, and produced by Jim Cummings.[24] The accompanying music video, directed with a holiday theme featuring Lil Dicky and friends in festive scenarios, has amassed over 94 million views on YouTube as of 2025.[23] Despite its viral success online, the track did not achieve significant chart placement, peaking outside the top 100 on major Billboard charts. It was certified gold by the RIAA. "White Crime" followed as the second single on December 10, 2014, with production handled by Lil Dicky himself.[25] The music video satirizes white stereotypes through comedic sketches involving awkward social situations and cultural tropes, contributing to its cultural buzz and exceeding 22 million views on YouTube as of 2025.[26] The third single, "$ave Dat Money", arrived on June 10, 2015, featuring Rich Homie Quan and Fetty Wap, and produced by Money Alwayz.[27] It marked Lil Dicky's first entry on the Billboard Hot 100, debuting and peaking at number 71, while building anticipation for the full album release.[28] The low-budget music video, which humorously documents attempts to film without spending money by borrowing from celebrities, has surpassed 200 million views on YouTube as of 2025.[29] The single was certified double platinum by the RIAA in 2019.[30] The title track "Professional Rapper", released on July 31, 2015, alongside the album, features narration by Snoop Dogg and production by Stan Lane.[31] Its promotional video presents an interview-style format that underscores the album's overarching concept of pursuing a career in rap, receiving positive initial attention for its star cameo and humorous execution.[32] Post-album, music videos for tracks "Molly" (featuring Brendon Urie) and "Pillow Talking" (featuring Brain) were released in 2016 and 2017, respectively, extending the promotional reach of the project with elaborate productions tying back to the album's comedic elements.[33][34]Commercial performance
Chart positions
Professional Rapper debuted at number 7 on the US Billboard 200 for the tracking week ending August 8, 2015, earning 26,000 album-equivalent units, including 22,000 in traditional album sales.[35] The album also topped the Top Rap Albums chart in its debut week, marking Lil Dicky's first number-one project in that category.[1] It simultaneously reached number 1 on the Comedy Albums and Independent Albums charts, reflecting its crossover appeal in niche genres.[1] Additionally, it peaked at number 2 on the Top R&B/Hip-Hop Albums chart.[1]| Chart (2015) | Peak Position |
|---|---|
| Billboard 200 | 7 |
| Top Rap Albums | 1 |
| Top Comedy Albums | 1 |
| Independent Albums | 1 |
| Top R&B/Hip-Hop Albums | 2 |
Sales and certifications
The album Professional Rapper achieved first-week sales of 26,000 equivalent album units in the United States, comprising 22,000 traditional album sales and the remainder from streaming and track equivalent units.[35] By 2020, total U.S. units for the album had reached 500,000, reflecting sustained consumer interest driven by its independent release and unique comedic appeal.[39] Streaming played a significant role in the album's commercial longevity, with platforms such as Spotify and Apple Music providing a substantial boost through equivalent album units calculated under the methodology introduced by Billboard in 2014 and refined post-2015, which counts 1,500 on-demand audio/video streams as one album unit. The title track alone amassed over 159 million streams on Spotify by 2025, contributing to the overall accumulation toward certification thresholds.[40] On June 23, 2017, the Recording Industry Association of America (RIAA) certified Professional Rapper gold for reaching 500,000 units in the United States, encompassing both physical/digital sales and streaming equivalents; no international certifications have been awarded to date.[41] Long-term sales trends demonstrated steady growth, bolstered by viral video content from the album's promotional era and Lil Dicky's rising profile through his FX television series Dave, which premiered in 2020 and increased visibility among broader audiences.[39]Reception and legacy
Critical reviews
Upon its release, Professional Rapper received mixed to positive reviews from critics. Reviewers frequently praised the album's humor and accessibility, which made it appealing to a broad audience, while critiquing it for lacking depth in Lil Dicky's rap skills compared to more traditional hip-hop artists.[42] AllMusic awarded the album 3.5 out of 5 stars, with reviewer David Jeffries highlighting its catchy hooks and celebrity features—such as those with Snoop Dogg and Rich Homie Quan—as key strengths that elevated the comedic material.[14] However, Jeffries pointed out the uneven quality of the skits, which sometimes disrupted the flow despite their humorous intent.[14] Vice assigned an A− grade in a review by Robert Christgau, lauding Lil Dicky's lyrical wit and singling out "Save Dat Money" as a standout track for its clever wordplay and ensemble cast.[43] Christgau compared the album's approach to the comedy rap of The Lonely Island, appreciating how it blended satire with solid rhythmic delivery, though he acknowledged its reliance on novelty over profound artistic exploration. Sputnikmusic rated it 3 out of 5 stars, focusing on the strong comedic timing that kept the 90-minute runtime engaging despite occasional filler.[17] Across reviews, a common tension emerged between the album's playful, accessible vibe and expectations for deeper artistic substance in hip-hop.[17]Cultural impact
Professional Rapper played a pivotal role in reviving comedy hip-hop by seamlessly blending stand-up comedy techniques with rap storytelling, a fusion that highlighted Lil Dicky's background as a former advertising copywriter turned performer. This approach, evident in tracks that satirize everyday absurdities and celebrity culture, helped legitimize humorous content within the genre, moving beyond novelty acts like The Lonely Island toward more narrative-driven works.[13][10] The album's success encouraged subsequent artists to incorporate wit and self-deprecation, paving the way for figures like Jack Harlow, whose lighthearted, relatable bars echo Lil Dicky's style in navigating fame and identity.[44][45] The project's viral legacy extended its reach through innovative music videos that integrated meme culture and absurdity into rap visuals, most notably "Pillow Talking," which amassed over 462 million YouTube views as of November 2025 and 71 million Spotify streams.[46][47] This 11-minute short film, featuring celebrity cameos and philosophical pillow talk, exemplified how humor could sustain long-form engagement in a platform-driven era, influencing the format of extended narrative videos in hip-hop. Its popularity directly informed Lil Dicky's transition to television, inspiring the FX series Dave, a semi-autobiographical show that premiered in 2019 and drew from the album's themes of an aspiring rapper's awkward ascent.[48] On an industry level, Professional Rapper showcased the feasibility of self-funded, humor-centric rap projects, with Lil Dicky raising $113,000 via Kickstarter in 2014 to cover production, videos, and touring costs, bypassing traditional label gatekeepers early on. This crowdfunding success highlighted the potential for independent artists to build sustainable careers through fan support and viral marketing, spurring similar campaigns in the mid-2010s that democratized access to resources for comedic and niche rap acts.[13][8] The album fostered a dedicated cult following drawn to Lil Dicky's "everyman" persona, portraying a privileged Jewish suburbanite awkwardly inserting himself into hip-hop's competitive landscape, which resonated with audiences seeking authentic vulnerability over bravado. This narrative sparked broader cultural conversations about race and privilege in white-led rap, with critics noting how tracks like "White Dude" both lampooned and inadvertently reinforced white male advantages, such as unearned leniency in social and professional settings. By June 2025, the album's tracks had collectively surpassed 1.1 billion streams on Spotify, underscoring its lasting appeal amid evolving discussions on inclusivity in the genre.[49][50][51]Track listing and credits
Track listing
The standard edition of Professional Rapper by Lil Dicky contains 20 tracks, with a total runtime of 89:00.[52]| No. | Title | Writer(s) | Producer(s) | Length |
|---|---|---|---|---|
| 1 | "Meet the Burds (Interlude)" | Lil Dicky | 1:03 | |
| 2 | "Professional Rapper" (feat. Snoop Dogg) | Burd, Davey Miramontez, Calvin Broadus, Jr. | Stan Lane | 5:54 |
| 3 | "Who Knew" | Burd, Latrell James, Tedd Boyd | James, Boyd | 3:32 |
| 4 | "Lemme Freak" | Burd, Teddy Pena | Jim Cummings | 4:46 |
| 5 | "Lemme Freak for Real Tho (Outro)" | Burd, Roy Battle | Battleroy | 4:17 |
| 6 | "White Crime" | Burd, Roger Goodman | Goodman | 3:40 |
| 7 | "Molly" (feat. Brendon Urie) | Burd, Nicholas Warwar, Vincent Venditto, Brendon Urie, William Rybak | StreetRunner | 4:04 |
| 8 | "Bruh..." | Burd, Ryan Vojtesak | Charlie Handsome | 4:23 |
| 9 | "Hannibal Interlude" (feat. Hannibal Buress) | Burd, Ruben Pinto, Hannibal Buress | BlvckVmish Music | 2:01 |
| 10 | "$ave Dat Money" (feat. Fetty Wap & Rich Homie Quan) | Burd, Anton Matsulevich, Matthew Washington, Fetty Wap, Willie Maxwell, Rich Homie Quan, Dequantes Lamar | Money Alwayz | 4:51 |
| 11 | "Oh Well" (feat. Two-9) | Burd, Zachary Burwell, Two-9, Jason Harris | Burwell | 3:29 |
| 12 | "Personality" (feat. T-Pain) | Burd, Pinto, T-Pain, Faheem Najm | BlvckVmish Music | 4:19 |
| 13 | "Pillow Talking" (feat. Brain) | Burd, Vojtesak, Jamil Chammas | Charlie Handsome, Digi | 10:46 |
| 14 | "Parental Advisory (Interlude)" | Burd | 1:22 | |
| 15 | "Classic Male Pregame" | Burd, Battle | Battleroy | 4:03 |
| 16 | "The Antagonist" | Burd, Miramontez | Stan Lane | 6:03 |
| 17 | "The Antagonist II" | Burd, Deniro Elliott | Elliott | 3:53 |
| 18 | "Parents Still Don't Understand (Interlude)" | Burd | 1:39 | |
| 19 | "Work (Paid for That?)" | Burd, Jason Pounds | Pounds | 4:56 |
| 20 | "Truman" | Burd, Pounds | Pounds | 10:15 |