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Rory Read

Rory P. Read is an American technology executive known for his leadership in global semiconductor, , and communications companies. He currently serves as president and chief executive officer of , a unified management platform, a position he assumed on November 5, 2024. Read has over four decades of experience in the technology sector, with notable tenures as CEO of Holdings Corp. from July 2020 to February 2024 and as president and CEO of Advanced Micro Devices (AMD) from August 2011 to October 2014. Read began his career at , where he spent 23 years in various global leadership roles, culminating as managing partner for the Global Industrial Sector of Business Consulting Services before departing in 2006. He holds a in information sciences from , where he graduated magna cum laude. In 2006, Read joined Group Ltd. as senior vice president of operations and later advanced to president and chief operating officer, overseeing , , , and IT functions during a period of significant international expansion following Lenovo's acquisition of IBM's business. At , Read led a strategic turnaround, focusing on operational efficiency, product innovation in microprocessors, and partnerships that positioned the company for long-term growth amid competitive pressures in the . Following his departure from AMD in 2014, he joined in April 2015 as chief operating executive, where he played a pivotal role in the $67 billion merger with in 2016 as chief officer. During his five-year stint at , Read also served as executive vice president overseeing Dell Boomi, a platform, and as president and CEO of , a specializing in enterprise services. Read's tenure at emphasized transforming the company into a business-focused software-as-a-service provider in , culminating in its $6.2 billion acquisition by in July 2022, after which he served as senior heading Ericsson's Area Global Communications Platform until March 2024. In addition to his role at , Read has been a director on the board of since January 2023, contributing expertise in technology strategy and operations. His career is marked by driving mergers, operational transformations, and growth in high-tech enterprises across hardware, software, and services.

Early life and education

Early life

Rory Read was born in 1961 in the United States. Little is publicly documented about his family background or the early experiences that may have influenced his later interest in technology and business. He pursued at .

Education

Rory Read attended in , earning a degree in information systems in 1983. He graduated magna cum laude, recognizing his exceptional academic performance.

Career

IBM

Rory Read joined in 1983, shortly after graduating with a in information sciences, and remained with the company for 23 years until , advancing from entry-level positions to senior executive roles. During this period, he developed expertise in , , and , holding various leadership positions that emphasized strategic implementation and technological integration across international markets. In key roles, Read served as of Business Innovation Services for IBM's Asia Pacific region, where he oversaw consulting and innovation initiatives tailored to regional business needs. He also acted as of eBusiness Transformation for .com, leading efforts to define and execute the company's e-business strategy, which focused on digital enablement of sales and operations. These positions honed his skills in and innovative problem-solving, contributing to IBM's broader global services framework. Under Read's leadership in eBusiness Transformation, initiatives generated $21 billion in sales and achieved over $1 billion in company-wide cost savings through targeted projects. His work in these areas exemplified a progression from foundational operational roles to high-impact executive responsibilities, building a foundation in scalable technology-driven business models that influenced his later career.

Lenovo

Rory Read joined in August 2006 as Senior Vice President of Operations, drawing on his 23 years at where he had managed global supply chain and integration efforts in the personal computing sector. He was promoted to President and in 2009, a position he held until August 2011. In this executive role, Read oversaw operations for a global enterprise generating $16 billion in annual revenue and spanning more than 160 countries. His leadership focused on scaling Lenovo's presence in the competitive PC market through targeted strategies, including aggressive expansion into emerging markets such as and , optimization of end-to-end processes to improve efficiency and reduce costs, and the continued integration of the Personal Computing Division acquired in 2005. These efforts built on Lenovo's post-acquisition foundation, streamlining global manufacturing and distribution networks to support diverse product lines. Under Read's guidance, Lenovo achieved substantial growth metrics that solidified its position as the third-largest PC manufacturer worldwide by 2011. The company reported record gains, increasing from approximately 7% in 2008 to 12.2% globally by mid-2011, driven by strong unit sales and penetration in both mature and developing regions. Revenue also expanded significantly during this period, rising from $14.6 billion in 2007 to $21.6 billion in 2011, reflecting improved profitability and operational execution.

AMD

Rory Read was appointed as President and Chief Executive Officer of Advanced Micro Devices (AMD) on August 25, 2011, succeeding Dirk Meyer, and also joined the company's board of directors. His tenure lasted approximately three years, ending with his resignation on October 8, 2014, after which he was succeeded by Lisa Su. During this period, Read drew on his operational experience from Lenovo to lead AMD through a strategic turnaround amid intensifying competition in the CPU and GPU markets from rivals like Intel and Nvidia. Read focused on restructuring AMD's operations to address financial pressures and reduce dependency on the declining PC market. He implemented cost-cutting measures that lowered operating expenses by approximately 30% since 2012, primarily through workforce reductions, facility closures, and streamlined R&D spending, while bolstering cash reserves to about $1 billion. Concurrently, Read pursued revenue diversification by shifting emphasis toward high-growth areas such as data centers, embedded systems, and semi-custom products for gaming consoles. Under his leadership, non-PC revenue grew to over 30% of total revenue by the end of 2013, with a stated goal of reaching 50% from these markets by the end of 2015; this included significant contributions from AMD's APU (Accelerated Processing Unit) technology and partnerships like those for Microsoft Xbox and Sony PlayStation consoles. These efforts helped AMD return to profitability in the third quarter of 2013, reporting net income of $48 million on $1.46 billion in revenue. Read's initiatives positioned AMD for long-term recovery by strengthening its and expanding into and markets, laying groundwork for subsequent growth in diversified segments despite ongoing competitive challenges in traditional .

Dell Technologies

Rory Read joined in April 2015 and held multiple executive positions until June 2020, including Executive Vice President and Chief Operating Executive. In this capacity, he oversaw global operations, with a focus on enhancing efficiency across the company's infrastructure and services portfolio. He also served as President and CEO of , Dell's subsidiary specializing in enterprise-class services. Under Read's leadership at , the company expanded its x86-based offerings for mission-critical workloads, emphasizing hybrid environments and partnerships with key technology providers such as and . This growth oriented toward IT solutions, with approximately 65-70% of Virtustream's business centered on hosting applications for large organizations, contributing to revenue expansion in managed services. Read drove strategic execution to deliver sustainable business growth, positioning Virtustream as a leader in secure, compliant infrastructure for clients. From October 2015 to May 2018, Read acted as Chief Integration Officer, leading the integration of Dell's $67 billion acquisition of Corporation, which closed in September 2016 and formed . Co-heading the Value Creation Integration Office (VCIO) with Howard Elias, he managed the merger of approximately 140,000 employees across two companies, prioritizing a customer-centric approach to minimize operational disruptions. The effort emphasized hybrid cloud capabilities and enterprise IT solutions, resulting in the rapid launch of integrated products like offerings just weeks after the deal closed. Read's integration work streamlined global supply chains and through cross-functional teams, daily leadership coordination, and digital tools such as e-runbooks for over 40,000 sales professionals and a welcome guide for employees. These initiatives improved key metrics, including customer Net Promoter Scores, , and financial performance, while fostering innovation in post-merger operations. Drawing briefly on his cost-cutting experience from , Read applied operational discipline to achieve merger efficiencies without compromising strategic growth.

Vonage

Rory Read served as of from July 1, 2020, to March 2024. Under his leadership, focused on strengthening its platform, including expansions in () and tools for . This strategy emphasized growth in unified communications as a service (UCaaS), contact center as a service (CCaaS), and communications (CPaaS) segments, with API revenues comprising 53% of the Communications Platform (VCP) revenue by mid-2021, up from 44% the prior year. Read's prior experience in merger integrations, such as the Dell-EMC combination, informed his approach to navigating 's $6.2 billion acquisition by , announced in November 2021. The acquisition closed on July 21, 2022, after which Read transitioned to Senior Vice President at , heading the Business Area Global Communications Platform and overseeing 's integration. In this role, he prioritized synergies between 's communications APIs and 's 5G network capabilities to enhance enterprise solutions. was recognized as a leader in Gartner's 2023 reports for CPaaS, UCaaS, and CCaaS, reflecting the platform's strengthened market position during this period. Read's tenure at Vonage drove notable revenue growth in key areas prior to and following the acquisition. VCP service revenues increased 17% year-over-year in 2020, with revenues rising 33% and high-value surging 112% in the first quarter of 2021 alone. The VCP segment achieved over 20% annual growth in the three years leading to 2020, accounting for about 80% of 's total revenues. Post-acquisition, Vonage's offerings were fully integrated into 's portfolio, expanding access to developer tools and 5G-enabled communications. Read departed in the first quarter of 2024.

Sprinklr

Rory Read was appointed as President and of , Inc., effective November 5, 2024, succeeding co-founder and former co-CEO Ragy Thomas, who transitioned to Executive Chairman. In this role, Read also joined the company's , bringing his extensive experience in enterprises to drive 's growth as a unified customer experience management (CXM) platform. Following his departure from in March 2024, Read focused on strategic advisory opportunities before assuming leadership at . Under Read's leadership, has emphasized -driven enhancements to its platform, aiming to integrate advanced generative capabilities for more personalized and efficient interactions across social, digital, and contact center channels. In early 2025, he outlined a transformative three-phase focused on optimization, including refined go-to-market approaches to target clients more effectively and the unified CXM offerings to support engagement. This vision builds on Read's prior CEO tenures at and , where he led operational turnarounds in competitive tech sectors. By mid-2025, Read's initiatives have yielded notable progress, including the September launch of AI-powered innovations such as enhanced tools for real-time customer and automated response orchestration in and workflows. These developments have supported market expansion efforts, with reporting strengthened adoption among enterprises and recognition through the 2025 CXUnifier Awards for exemplary transformations enabled by its platform. Additionally, Read has pursued an ambidextrous growth model, balancing investments in core and tools with advancements in contact center as a service (CCaaS) to address evolving enterprise demands.

Other professional roles

Board memberships

Rory Read was appointed to the board of directors of Holding Corporation, effective January 18, 2023. As an , he initially served on the . Currently, Read is a member of the Compensation, Culture and People Committee and the Nominating and Committee. In his board role at , a and consulting firm focused on and solutions, Read provides strategic guidance on , cybersecurity, and operational matters. His expertise stems from over three decades in global leadership, including executive positions at , where he led the integration of the $67 billion Dell-EMC merger, and at as CEO. Read's contributions emphasize and , areas aligned with Booz Allen's growth in , , and secure communications services. No other external corporate board memberships for Read are prominently documented beyond his executive roles at prior companies.

Industry contributions

Rory Read has extended his influence in the technology industry through active participation in conferences and panels focused on tech leadership, , and . A notable example is his delivery of the opening at CXUnifiers 2025, held in , from September 29 to October 1, 2025, where he addressed strategies for unifying teams amid rapid technological shifts. In the keynote, Read highlighted AI's role as a foundational driver in (), describing it as a "tsunami" of change that demands immediate adoption to deliver connected, contextual interactions. He stressed the importance of AI-powered platforms for integrating touchpoints across channels, enabling enterprises to build and through consistent, engagements rather than fragmented experiences. These discussions reflect his emphasis on operational intelligence and workflow unification to scale CX effectively. Read's thought leadership extends to publications and public statements on future tech trends, particularly post-2024 advancements in for . In an October 2025 Sprinklr analysis, he advocated reimagining customer journeys via unified management, warning that "everything is connected, but nothing is really connected at all" without integrated systems, and positioning as essential for long-term growth in enterprise strategies spanning hardware, software, and services.

Personal life

Family

Rory Read is married to Mary Savoy-Read, who graduated from in 1984. The couple has four children, including their son Alex Read, a 2009 graduate. Read and his family previously resided in Austin, Texas. As of November 2024, Read resides in Miami, Florida, where he works remotely.

Philanthropy and interests

Rory Read has demonstrated philanthropic commitment through his longstanding support for , his . As a former trustee of the institution, he contributed to its governance and strategic direction during his tenure. In recognition of his professional achievements and service to the college, Read was awarded an honorary Doctor of Laws degree at Hartwick's 2017 commencement ceremony. Read continues to support Hartwick through financial contributions, appearing as a donor in the college's 2023-2024 Impact Report alongside other and benefactors. This involvement underscores his dedication to advancing and opportunities for future students, though specific details of his giving levels remain undisclosed in . Information on Read's personal interests and hobbies is scarce in available sources, with limited public documentation beyond his professional engagements and educational affiliations. No prominent charitable initiatives outside of have been widely reported, highlighting an area where further details may emerge in future profiles.

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