Ruby Sales
Ruby Nell Sales (born July 8, 1948) is an American human rights activist, public theologian, and educator whose career spans civil rights organizing in the 1960s and contemporary advocacy against systemic oppression.[1] As a teenager at Tuskegee Institute, she joined the Student Nonviolent Coordinating Committee (SNCC) and coordinated voter registration drives and protests in Alabama and Georgia from 1963 to 1966, confronting segregationist violence during the height of the Southern Freedom Movement.[2] A defining incident occurred on August 20, 1965, in Hayneville, Alabama, when white seminary student Jonathan Daniels was killed by shotgun fire from local store owner Tom Coleman after pushing Sales, then 17, out of the line of fire during a tense standoff following arrests for civil rights work.[3] Sales's testimony contributed to Coleman's 1967 conviction for manslaughter, marking a rare legal accountability for racial violence in the era.[4] After the movement's peak, Sales pursued formal education, earning a B.A. in American history from Manhattanville College in 1971 and a Master of Divinity from Episcopal Divinity School in 1998, with studies focused on liberation and African American theologies.[5] She founded the nonprofit Women of All Colors in 1991 to address women's quality-of-life issues across racial lines and later established the SpiritHouse Project, a national organization using education, art, and community rituals to dismantle white supremacy and foster reconciliation.[5] Through lectures, writings, and facilitation, Sales emphasizes nonviolent community formation and critiques intersections of race, class, and power, drawing on her firsthand experiences to mentor activists and bridge divides.[6]Early Life and Background
Childhood and Family Influences
Ruby Sales was born on July 8, 1948, in Jemison, Alabama, a small town approximately 32 miles south of Birmingham, where she spent summers with her grandparents.[1][2] She primarily grew up in Columbus, Georgia, near Fort Benning, influenced by her father's military career as a non-commissioned officer and chaplain.[2][7] Her family, spanning three generations of Southern Baptist preachers, instilled a strong religious foundation rooted in black folk religion, which emphasized nonviolence, love, and a participatory spirituality that blended theological justice with American democratic ideals.[8][9] Sales' father, Reverend Joseph Sales, served as both a Baptist minister and Army chaplain, shaping her early worldview through critiques of racism and militarism drawn from his post-Korean War experiences, including the contradictions of fighting for democracy abroad while facing denial of rights at home.[2][7] Her mother, Willie Mae Sales, was outspoken against injustice, confronting discriminatory treatment in public settings and evolving from initial resistance to supporting her daughter's activism.[2][9] The family maintained a countercultural environment amid Southern segregation, shielding Sales from inferiority complexes by affirming her as a "first-class human being" through church-centered life, spirituals, and community institutions like family, school, and the Black church.[8][9] This upbringing exposed Sales to dual realities: the integrated military base juxtaposed against Columbus's rigid segregation, where African Americans were restricted to the back of buses, barred from trying on clothes, and lived under the shadow of white supremacist violence, such as lynchings.[2][7] Home conversations frequently addressed racism and injustice, fostering her subconscious rebellion—evident in teenage acts like sitting at the front of buses—and laying the groundwork for her civil rights involvement, reinforced by her father's discussions and the Black church's songs of hope and ancestral memory.[2][7][9] She had a younger brother who later participated in the Movement at the University of Georgia, further embedding activism in family dynamics.[2]Education at Tuskegee Institute
Sales enrolled at Tuskegee Institute, a historically Black university in Alabama originally founded in 1881 by Booker T. Washington to provide industrial and vocational education to African Americans, shortly after graduating from high school in the mid-1960s. Influenced by her homeroom teacher Marion Pitts Armstrong, who had attended the institution, Sales chose Tuskegee for her early college studies at around age 16 or 17.[10][11] The campus environment at Tuskegee during this period was marked by growing student discontent with the legacy of accommodationist philosophies associated with Washington, amid the escalating civil rights struggle. Sales, as a student, encountered a curriculum that still emphasized practical disciplines like agriculture and mechanics alongside emerging liberal arts programs, though specific details of her major or coursework remain undocumented in available records. Her time there coincided with heightened activism, as Tuskegee students increasingly participated in protests against segregation and voter suppression.[1][2] By summer 1965, Sales had integrated her education with direct action through the Student Nonviolent Coordinating Committee (SNCC), joining voter registration drives in Lowndes County, Alabama. The August 20, 1965, confrontation in Hayneville, where she was shielded from gunfire by fellow activist Jonathan Daniels, resulted in severe trauma and interrupted her studies at Tuskegee. Following recovery, Sales did not complete a degree there but transferred her efforts to other institutions, ultimately earning a B.A. in American history from Manhattanville College in 1971 as a National Council of Churches Merit Scholar. Some biographical accounts, including from her own Spirit House Project, assert she earned a degree from Tuskegee, though primary records prioritize her Manhattanville bachelor's as the completion of her undergraduate education.[7][12][9][5]Initial Civil Rights Involvement
SNCC Organizing in Alabama and Georgia
In the early 1960s, while attending Tuskegee Institute in Alabama, Ruby Sales joined the Student Nonviolent Coordinating Committee (SNCC) as a teenager under the influence of Professor Jean Wiley, marking her entry into full-time civil rights organizing that spanned Alabama and Georgia from 1963 to 1966.[6][2] Her initial efforts centered on voter registration drives and community mobilization amid pervasive segregation and violence.[13] Sales' primary SNCC work occurred in Alabama's Lowndes County, where she collaborated with organizers such as Bob Mants, Gloria Larry, Janet Moses, Jimmy Rogers, Willie Vaughn, Clara Maul, and John Huelett to register Black voters and foster independent local leadership.[5] She operated in rural hamlets including Calhoun, Letohatchie, and Fort Deposit, targeting areas with near-total disenfranchisement of Black residents—Lowndes County had fewer than 100 registered Black voters out of approximately 12,000 eligible in 1965 despite a majority-Black population.[2] These campaigns involved door-to-door canvassing, citizenship education classes, and protests against economic exclusion, such as demonstrations in Fort Deposit in August 1965 against white-owned stores that refused service or fair treatment to Black customers.[5][14] Organizers encountered systemic resistance, including armed white vigilantes chasing project vehicles, sheriff threats at courthouses, and arrests for nonviolent actions; Sales herself was jailed in Hayneville following the Fort Deposit picketing.[2] She also participated in broader Alabama actions, such as the Selma to Montgomery marches in 1965, crossing the Edmund Pettus Bridge at age 17 to demand voting rights.[15] These efforts contributed to heightened awareness of Black political power in the Black Belt region, laying groundwork for independent political formations like the Lowndes County Freedom Organization.[9] While Sales' documented SNCC activities concentrated in Alabama, her organizing extended to Georgia during the same period, influenced by her upbringing in Columbus where family discussions of racism shaped her commitment; specific projects there aligned with SNCC's regional voter drives but faced similar patterns of intimidation and low turnout due to poll taxes and literacy tests.[2][16] Across both states, her work emphasized grassroots empowerment over top-down directives, reflecting SNCC's shift toward local control amid escalating white backlash.[2]Key Early Actions and Challenges
In the fall of 1964, Ruby Sales joined the Student Nonviolent Coordinating Committee (SNCC) while a student at Tuskegee Institute in Alabama, initially inspired by campus organizers and Professor Jean Wiley to engage in direct action against racial segregation and disenfranchisement.[9] Her early efforts focused on voter registration drives in Lowndes County, Alabama—a rural area with extreme white supremacist resistance, where fewer than 3 Black residents were registered to vote prior to SNCC's intervention due to literacy tests, poll taxes, and voucher requirements demanding endorsement from registered (predominantly white) voters.[2] Sales conducted door-to-door canvassing to identify and encourage potential registrants, escorted groups to the county courthouse, and participated in mass meetings to build community resolve amid widespread fear of reprisals.[2] Sales extended her organizing to nearby Georgia communities and additional Alabama counties like Dallas, collaborating with local Black families by living in their homes to foster trust and sustain fieldwork during the 1964 Freedom Summer initiatives.[16] These actions included rallying support for marches, such as one to the Montgomery state capitol demanding enforcement of federal voting protections following the Selma campaigns, and promoting independent political structures like the Lowndes County Freedom Organization to counter Democratic Party exclusion of Black voters.[9] In Georgia, her work mirrored these tactics, targeting rural Black enclaves resistant to mobilization due to generational trauma from lynchings and economic dependence on white landowners.[2] Challenges were acute: local sheriffs and registrars wielded intimidation tactics, including overt threats and arbitrary denials, while economic coercion—such as evictions of sharecroppers for attending meetings—deterred participation.[2] Sales and fellow organizers faced vehicular pursuits by hostile whites, psychological harassment, and the shadow of recent killings, including that of Jimmy Lee Jackson in February 1965, heightening the peril of fieldwork in counties notorious for unpunished violence against civil rights workers.[9] Despite these obstacles, her persistence helped cultivate local leadership, though progress remained minimal, with registration rates stifled by systemic barriers until federal oversight intensified post-Voting Rights Act.[2]The 1965 Hayneville Incident
Events Leading to the Confrontation
In August 1965, Ruby Sales, a 17-year-old student at Tuskegee Institute and SNCC organizer, joined Jonathan Daniels, an Episcopal seminarian from New Hampshire, and approximately 22 other civil rights activists in Lowndes County, Alabama, to support voter registration efforts amid ongoing resistance to Black enfranchisement.[3][17] On August 14, Daniels, Sales, and the group participated in a demonstration in nearby Fort Deposit protesting segregation, including picketing whites-only stores as part of broader voting rights advocacy.[17] Local authorities arrested the demonstrators on charges related to the protest and transferred them to the Lowndes County jail in Hayneville, the county seat, where they were held without bond for six days under harsh conditions typical of the era's suppression of civil rights activities.[18][17] The activists, including Sales, endured the imprisonment amid the summer heat, with Daniels reportedly leading prayers and maintaining morale among the group, which comprised both Black and white participants.[3] On August 20, 1965, the prisoners were abruptly released without advance notice, formal processing, or provision of transportation, stranding them in Hayneville despite the remote location and lack of local allies to assist.[18][17] Seeking refreshment in the oppressive midday heat, Daniels, Sales, Catholic priest Richard Morrisroe, and teenager Joyce Bailey walked roughly one mile along a highway to Varner's Cash Store, a small roadside establishment, to purchase cold drinks.[3][17] As they approached the store's porch, they encountered Tom Coleman, a 52-year-old highway department worker and unpaid special deputy sheriff known for his opposition to integration efforts, who was armed with a shotgun and positioned confrontationally.[18]Shooting of Jonathan Daniels and Aftermath
On August 20, 1965, Jonathan Daniels, a 26-year-old white Episcopal seminary student from New Hampshire, was killed by a shotgun blast to the chest while shielding 17-year-old Black civil rights activist Ruby Sales during an attempt to integrate a store in Hayneville, Lowndes County, Alabama.[3][18] Daniels, Sales, fellow activist Joyce Bailey, and Catholic priest Richard Morrisroe had been released earlier that day from a 16-day incarceration in Selma following arrests during voting rights demonstrations; the group proceeded to Cash's Grocery Store to purchase soft drinks as part of ongoing desegregation efforts.[19][17] There, Tom Coleman, a 52-year-old highway department employee serving as a special (unpaid) deputy sheriff without a uniform or badge, confronted the unarmed activists with a loaded 12-gauge shotgun, ordering them to leave and warning he would fire if they did not comply.[3][20] As Coleman raised the weapon and aimed it at Sales's midsection from point-blank range, Daniels instinctively pushed her to the ground, absorbing the full force of the blast, which killed him instantly at the scene.[18][19] Immediately following the shooting, Morrisroe grabbed the injured Bailey and fled, prompting Coleman to fire a second shot that struck Morrisroe in the back, leaving him critically wounded and requiring hospitalization; Bailey escaped unharmed.[19][20] Coleman, who later claimed the activists had threatened him with an iron bar (a claim disputed by witnesses, as no such weapon was present or recovered), was briefly detained by Lowndes County authorities but released on $3,000 bond the same evening.[3][21] Sales, physically unharmed but in shock from witnessing Daniels's sacrifice, was transported to safety by fellow activists; the incident drew national attention, with civil rights leaders condemning it as a stark example of racial violence in the Deep South.[19] Daniels's body was returned to New Hampshire for burial on August 23, where over 1,000 mourners attended services highlighting his commitment to nonviolent interracial justice, galvanizing further support for the Voting Rights Act of 1965, which President Lyndon B. Johnson signed into law just days earlier on August 6.[3][17] The Episcopal Church posthumously recognized Daniels as a martyr and saint in 1994, erecting memorials at the site and incorporating his feast day into its calendar on August 14.[20]Legal Testimony and Trial Outcome
Ruby Sales, aged 17 at the time, endured death threats to her and her family yet testified as a key prosecution witness in the murder trial of Tom Coleman, the part-time deputy who shot Jonathan Daniels on August 20, 1965.[22][5] The two-day trial occurred in September 1965 at the Lowndes County Courthouse in Hayneville, Alabama, before an all-white jury of 12 men.[23] In her testimony, Sales recounted that Coleman, armed with a shotgun, emerged from Cash's Store and aimed the weapon directly at her after ordering the group to leave, prompting Daniels to shove her out of the line of fire before Coleman discharged the fatal blast at close range.[23][24] She was the only prosecution witness to explicitly state that Coleman shot Daniels, though other witnesses, including fellow activist Joyce Bailey, corroborated elements of the confrontation.[23] Defense arguments centered on claims of self-defense, asserting Daniels was armed with a knife, a contention disputed by prosecution accounts.[25] The jury deliberated for under two hours before acquitting Coleman of first-degree manslaughter on September 29, 1965.[23][25] This outcome, amid overwhelming eyewitness evidence including Sales' account, underscored the challenges of securing convictions in racially charged cases within Alabama's judicial system at the time.[26]Post-Incident Recovery and Shift to Theology
Personal Trauma and Reflection
Following the August 20, 1965, shooting in Hayneville, Alabama, where Jonathan Daniels was killed shielding her from a shotgun blast fired by Tom Coleman, Ruby Sales experienced profound immediate trauma, believing momentarily that she herself had been fatally shot as she fell to the ground.[2] She later recounted being unable to speak for six months, grappling with survivor's guilt and the senselessness of Daniels' death, as she attempted to process the violence she had witnessed at close range.[27] Sales described the event as her first exposure to such raw brutality, noting the "callous indifference" to human life and the cold-blooded nature of the murder, which left her "totally traumatized."[20] In the ensuing years, Sales reported persistent physical and emotional repercussions, including involuntary trembling upon encountering white men in pickup trucks with guns—a visceral reminder of the threat that had materialized in Hayneville.[2] This trauma contributed to a period of withdrawal from frontline organizing; after testifying at Coleman's trial amid death threats, she left Lowndes County to reassess her path, eventually enrolling at Yale and later transferring to Manhattanville College by 1969.[2] Despite the acquittal by an all-white jury, which compounded her sense of injustice, Sales endured ongoing emotional distress, including heartbreak upon meeting Daniels' mother.[22] Sales' reflections on the incident evolved into a deeper inquiry into healing and purpose, viewing Daniels' sacrifice not merely as personal loss but as emblematic of interracial solidarity amid racial terror.[28] She articulated a drive to comprehend survivorship, stating, "I was trying to make sense out of being a survivor. I was trying to make sense out of Jonathan's death," which ultimately propelled her toward theological studies to address "how do you heal a broken spirit."[27][2] Rather than deterring her, the ordeal intensified her resolve, transforming personal anguish into sustained commitment to justice, though she emphasized the necessity of reckoning with such violence's lingering scars.[27]Pursuit of Divinity Studies
Following the 1965 Hayneville shooting and her subsequent recovery, Ruby Sales shifted her focus toward theological education to integrate her civil rights experiences with spiritual and ethical inquiry.[7] This pursuit reflected a deliberate effort to address personal trauma through structured study of faith's role in social justice.[9] Sales enrolled at the Episcopal Divinity School (EDS) in Cambridge, Massachusetts, where she earned a Master of Divinity degree in 1998.[5] As an Absalom Jones Scholar—a designation honoring the first ordained priest in the Episcopal Church of African descent—she specialized in feminist, African American, and liberation theologies, emphasizing intersections of race, class, and gender.[1][6] Her coursework explored how theological frameworks could inform activism, drawing on empirical analyses of historical oppression rather than unsubstantiated ideological narratives.[1] This advanced training equipped Sales to critique systemic injustices through a lens grounded in scriptural and doctrinal realism, influencing her later work in public theology.[5] Prior to the M.Div., she had completed a B.A. at Manhattanville College and pursued graduate studies at Princeton University, laying foundational academic rigor for her divinity pursuits.[13]Establishment of the Spirit House Project
Founding Principles and Objectives
The Spirit House Project was founded by Ruby Sales in 1999 in Selma, Alabama, initially as a grassroots initiative evolving from her post-divinity school activism to address systemic injustices through integrated approaches.[5] Its core mission centers on utilizing the arts, research, education, action, and spirituality to unite diverse groups in pursuit of racial, economic, and social justice alongside spiritual maturity.[5] This framework draws from Sales's experiences in the civil rights movement, emphasizing non-violence and systemic reform over isolated advocacy, with early efforts rooted in exposing extrajudicial killings of African Americans by vigilantes and law enforcement.[5] The organization obtained 501(c)(3) nonprofit status in 2004, formalizing its expansion into a national entity focused on empowering marginalized communities.[29] Key objectives include preparing emerging peace and justice workers via training institutes, such as the Jonathan Daniels and Samuel Younge Institute for Racial Justice, which provides eight-week programs in activist formation and non-violence.[29] Additional goals encompass building intergenerational networks, disseminating knowledge through teach-ins and roundtables, and incubating community-driven initiatives to foster agency against oppression.[30] [29] Programs like SisterAll target Black women activists for empowerment and leadership development, reflecting a principle of elevating underrepresented voices within broader justice efforts.[5] Overall, the project's principles prioritize holistic transformation—combining intellectual analysis, spiritual reflection, and practical action—to challenge entrenched inequalities without compromising ethical non-violence.[29]Core Programs and Methodologies
The Spirit House Project integrates arts, research, education, action, and spirituality as its foundational methodologies to unite diverse groups in addressing racial, economic, and social justice issues, emphasizing community organizing and spiritual reflection over conventional advocacy tactics.[31] This approach draws from Sales's civil rights background and theological training, prioritizing grassroots coalition-building through "kitchen-table" dialogues that encourage personal testimony and non-violent formation to challenge systemic injustices like militarism, racism, and globalization.[29] Key programs include the Jonathan Daniels and Samuel Younge Institute for Racial Justice, an 8-week intensive training initiative launched to equip emerging activists with skills in peace work, racial justice advocacy, and community leadership, honoring the 1965 martyrdoms of seminary student Jonathan Daniels and activist Samuel Younge Jr.[5] Participants engage in research-driven analysis of contemporary issues, such as the USA Patriot Act's implications, culminating in public actions like press conferences broadcast on C-SPAN.[29] Another central program, SisterAll: Soul Force for Social Change, revives the legacy of Black women's organizing in racial justice movements through week-long gatherings for activists, as seen in SisterAll One (2006) and SisterAll Two (2007), which involved 27 participants in performances, discussions, and spiritual exercises to reclaim narratives of empowerment and resistance.[29] [31] The project also runs the N. Gordon Cosby Seasoned Voices Fellowship, which honors veteran justice leaders like Rev. Dr. Susan K. Smith—its inaugural fellow in recognition of her over 22 years as a pastor—by amplifying experienced voices in education and action against ongoing disparities.[31] Initiatives like Breaking the Silence on Modern-Day Lynching apply these methodologies to document and protest police violence, citing data such as the Malcolm X Grassroots Movement's report of one Black man killed every 36 hours, through vigils, film series, teach-ins, and national days of action, such as the 2016 "Stop the War on Our Children" event in Washington, D.C.[31] [32] Early activities from 2000–2008 exemplified these methods via events like non-violence trainings for groups such as 60 Mennonites under "On the Road to Jerusalem," community roundtables on empire and inequality, and revivals preaching justice amid "unjust empire," often drawing over 100 participants to blend spiritual renewal with policy critique.[29]Ongoing Activism and Public Intellectual Work
Advocacy on Race, Class, and Reconciliation
Ruby Sales has advocated for reconciliation across racial and class divides by emphasizing empathetic inquiry into collective pain, as articulated in her 2019 TED Talk where she posed the question "Where does it hurt?" to bridge divisions between marginalized communities and white Americans experiencing economic displacement.[33] This approach seeks to address the intertwined hurts of racial injustice and class-based alienation, fostering dialogue that recognizes shared humanity rather than perpetuating antagonism.[33] Through the Spirit House Project, which she founded to promote racial, economic, and social justice, Sales has implemented programs like racial justice cafes in North and South Carolina to facilitate community discussions on these issues.[5] In her public theology, Sales integrates race and class reconciliation by drawing on black folk religion's traditions of nonviolence and agape love, arguing that effective activism requires articulating what one loves as clearly as what one opposes, to build redemptive frameworks over mere outrage.[8] She critiques the spiritual void in white communities—exemplified by opioid crises in Appalachia or economic despair in Massachusetts—as opportunities for a liberating theology that elevates the "disposable" to essential status, thereby enabling cross-racial solidarity.[8] Sales has preached nationwide on these themes since the 1990s, serving on committees such as the President's Committee on Race at the University of Maryland to advance racial and class awareness.[5] Her efforts extend to mentoring through initiatives like the Jonathan Daniels and Samuel Younge Institute, launched under Spirit House to train activists on poverty, prisons, and voting rights with an eye toward intergenerational reconciliation, including a 2014 cohort from Georgia State University and Spelman College.[5] Sales maintains that reconciliation demands confronting empire-driven dehumanization across classes, urging a moral framework rooted in justice and hope to heal post-civil rights fractures.[8] In NPR discussions, she links personal resilience from 1965 civil rights traumas to sustained courage in addressing race-class intersections, positioning reconciliation as essential for enduring social change.[12]Speaking Engagements and Media Presence
Ruby Sales has delivered numerous speaking engagements across educational institutions, advocacy groups, and public forums, focusing on themes of racial justice, nonviolence, and spiritual activism. Notable appearances include lectures at the University of Alabama's African-American Studies department in Tuscaloosa, Alabama; Goshen College’s Peace Plowshares Program in Goshen, Indiana, addressing faith, spirituality, peace, and justice; and the NAACP banquet at Franklin and Marshall University in Lancaster, Pennsylvania.[5] She also spoke at the Crimes of the Civil Rights Era Conference jointly hosted by Harvard and Northeastern Universities in Cambridge, Massachusetts, and served as the Martin Luther King, Jr. Day speaker at St. Paul Episcopal School in Baltimore, Maryland.[5] Sales presented at the U.S. Supreme Court on voting rights in Washington, D.C., and participated as a teacher in the Creative Art of Justice Symposium at Memphis Seminary in Memphis, Tennessee.[5] Her engagements extend to organizations such as Greater Birmingham Ministries in Birmingham, Alabama, and the KSLG Playhouse Theater in Los Angeles, California, where she featured as a speaker.[5] In media, Sales delivered a TED Talk titled "How we can start to heal the pain of racial division" on February 1, 2019, advocating the question "Where does it hurt?" to probe underlying racial tensions and foster empathy across divides.[34] She appeared on the On Being podcast episode "Where Does It Hurt?" aired September 15, 2016, exploring black folk religion's role in civil rights, the spiritual crisis in white America, and the necessity of articulating love alongside critiques of hate in activism.[8] Additional outlets include commentator roles on WPFW and D.C. MetroWatch Pacifica Radio stations, a 2000 segment in Dan Rather’s "American Dream," and an oral history interview for the Library of Congress in 2011.[5] Sales has also featured in podcasts such as NPR's TED Radio Hour on April 12, 2019, discussing sustained courage for change, and the Center for Action and Contemplation's Love Period series in February 2022, addressing Black experiences in contemporary America.[12][35]