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Salt & Straw

Salt & Straw is an American ice cream company known for its small-batch, handcrafted s featuring innovative, seasonal, and unconventional flavors made with high-quality, local ingredients. Founded in 2011 by cousins Kim Malek and Tyler Malek in , the company began as a single pushcart operation and has since expanded to over 40 locations across the , including shops in , , , and . The company's origins trace back to Kim Malek's vision of creating a gathering space inspired by Portland's collaborative scene, while Tyler Malek, with no prior -making experience, developed initial flavors using inexpensive used equipment in a . input from local chefs, farmers, and artisans shaped the early menu, emphasizing experimentation and through flavors like and wild nettles. Salt & Straw's mission centers on using to foster connections, support local producers, and address social issues, positioning itself as "the biggest small-batch company in the world" with a focus on high content for superior and monthly rotating menus. Beyond its culinary innovations, Salt & Straw is notable for its commitment to community impact, including partnerships with organizations like for LGBTQ+ youth support and Urban Gleaners for food waste reduction, as well as investments in employee wages, benefits, and equity initiatives such as culinary incubators at Portland Mercado. The company's growth reflects a blend of artisanal craftsmanship and scalable operations, with each new location designed to integrate with local neighborhoods and feature regionally inspired offerings.

History

Founding

Salt & Straw was founded in 2011 by cousins Kim Malek and Tyler Malek in . Kim Malek, who had a business background including work at where she learned about creating community "third places," drew inspiration from her grandfather's candy store as a neighborhood gathering spot. Tyler Malek, lacking any prior experience in making, took on the role of developing recipes. The venture began modestly with Tyler experimenting in Kim's basement using four used ice cream makers purchased for $16 from a garage sale. This initial phase focused on testing innovative flavor concepts, laying the groundwork for the company's unique approach to ice cream. From the outset, the founders sought input from Portland's local community, including chefs, chocolatiers, brewers, and farmers, to refine recipes and incorporate regional influences. This collaborative process helped shape the early offerings and emphasized building connections through shared culinary experiences. The core mission established during founding positioned as a medium for storytelling and fostering community ties, with a commitment to high-quality, locally sourced ingredients to create unifying moments.

Growth and Expansion

Salt & Straw transitioned from its inaugural food cart in Portland's Alberta Arts District to its first permanent scoop shop at the same location in August 2011. This marked the beginning of a shift toward brick-and-mortar operations, allowing for expanded production and customer access while maintaining the brand's focus on innovative, small-batch . The company's national expansion accelerated in the mid-2010s, starting with its debut Los Angeles location in August 2014, which introduced flavors tailored to local tastes. This was followed by the opening of its first shop in April 2017, capitalizing on the city's culinary scene. In February 2018, Salt & Straw entered the market with simultaneous openings in Ballard and , marking its first out-of-state push beyond . Further growth in the late and early included a location at in , which opened on April 20, 2022, and its first shop in June 2023. In September 2024, Salt & Straw launched its presence with a shop on the , followed by a location later that year, extending its footprint to the East Coast. In 2025, the company opened four additional locations in the area, including shops in Redmond (July), (August), , and Pike Place (November). Expansion continued westward with openings in on October 3, 2025 (the company's 50th location), and on November 7, 2025. Complementing this physical growth, Salt & Straw evolved its business model by introducing nationwide online pint sales and shipping, relaunched in late 2020 to reach customers beyond scoop shops. The company also expanded into wholesale partnerships and bulk distribution, enabling broader availability through collaborations with retailers and events. By November 2025, these efforts supported over 50 locations across , , , , , , and . The presented significant hurdles, with temporary store closures in March 2020 and substantial staff reductions, prompting adaptations like enhanced in production and a pivot to online and delivery sales for pints and pre-orders. This shift not only sustained revenue during restrictions but also fueled post-pandemic recovery, alongside the ongoing expansion of dairy-free options, first introduced in and comprising at least 20% of the menu year-round to accommodate diverse dietary needs.

Operations

Locations

Salt & Straw operates a of scoop shops across the , with a primary focus on the and select East Coast and Southeast locations as of November 2025. The company maintains 7 shops in , centered in the and extending to Eugene and Lake Oswego, including sites at 2035 NE Alberta St, 3345 SE Division St, and 838 NW 23rd in ; 7367 SW Bridgeport Rd in Tigard; 2735 SW Cedar Hills Blvd in Beaverton; 139 Oakway Rd in Eugene; and 100 A Ave in Lake Oswego. In , Salt & Straw has expanded extensively to 26 locations, spanning (10 shops in areas like , Sacramento, and San Ramon), (11 shops including the Arts District at 829 E 3rd St and Silver Lake at 3823 Sunset Blvd), (2 shops in Anaheim and Newport Beach), and (3 shops in , One Paseo, and UTC). This robust presence underscores the brand's strong foothold in the state, with shops typically open from 11 AM to 11 PM. The company has 7 locations in , primarily in the area, such as 714 E Pike St in and 102 Pike St in , along with sites in , Redmond, and . Florida hosts 4 shops, including one at (1502 E. Buena Vista Dr, Lake Buena Vista) and three in (Cocowalk, , and ), often with extended hours until midnight. features 2 shops in : the at 360 Amsterdam Ave and at 540 Hudson St, both operating from 11 AM to 11 PM or later. Additionally, has 3 recent openings in the ( in , Agritopia in Gilbert, and Novus Tempe in Tempe, with the site debuting in fall 2025), while single locations exist in (Las Vegas) and (). All Salt & Straw shops function as scoop shops emphasizing on-site tastings and community-oriented experiences, with online ordering for pickup and delivery available at every location to enhance . Operating hours vary slightly by site, with some extending to or later, such as the Downtown Disney District shop in Anaheim (10 AM to 12 AM). Regional menu adaptations reflect local preferences, including a dedicated menu for and locations, a distinct menu, and a Florida-specific menu to incorporate area tastes.

Production and Sourcing

Salt & Straw centralizes its ice cream production at a 28,000-square-foot facility in Southeast , where all flavors are crafted in small batches to maintain artisanal quality across its operations. The facility produces up to 100 batches daily, with approximately 80% of components made in-house to ensure freshness and consistency. The company sources its cream from Scott Brothers Dairy, a fifth-generation family farm in Washington state, where cows are grass-fed and raised without growth hormones or antibiotics to prioritize animal health and milk quality. Salt & Straw emphasizes local and seasonal ingredients from Pacific Northwest farmers, artisans, and chefs, incorporating elements like wild foraged items to support regional agriculture and enhance flavor authenticity. The hand-crafting process begins with cooking the ice cream base, typically involving heating a of , , , and stabilizers to create a smooth that binds water and proteins for optimal . This base achieves a high content of 17%, contributing to the signature creamy without exceeding legal limits for . The is then frozen in small-batch machines, followed by manual incorporation of mix-ins such as ribbons, chunks, or swirls to preserve distinct and prevent overmixing. Sustainability is integrated through the annual Upcycled Flavor Series, launched each spring to repurpose byproducts like , , and spent grains that would otherwise contribute to , rescuing thousands of pounds of ingredients annually, with over 50,000 pounds saved since the series began in 2023. These efforts are certified by the Upcycled Food Association for verifiable environmental benefits, aligning with broader commitments to minimize via small-batch and partnerships like Urban Gleaners for recovery. In 2025, the series continued this tradition, transforming overlooked materials into viable products while reducing the 229 million tons of annual U.S. . Despite expanding to 51 locations nationwide as of November 2025, Salt & Straw upholds its "biggest small-batch" philosophy by producing fresh daily at the Portland hub and distributing it promptly to shops, ensuring hand-crafted standards without industrial-scale compromises. This approach allows adaptation to local sourcing in new markets while centralizing core production for quality control.

Products and Menu

Signature Flavors

Salt & Straw's signature flavors form the backbone of its menu, emphasizing a of elevating classic bases with inventive, premium ingredients to create balanced, memorable tastes. The company focuses on high-quality components, such as locally sourced and artisanal salts, to infuse depth and complexity into each scoop. This approach stems from co-founders and Malek's commitment to craftsmanship, where flavors are designed to surprise while remaining accessible, often drawing on regional influences like floral herbs and sea salts. The core lineup includes several year-round staples that have defined the brand since its inception. The flagship Sea Salt with Caramel Ribbons features a lightly salted base—spiked with Guatemalan —swirled with thick ribbons of extra-dark salted , striking a perfect balance between sweet and savory notes. Salted, Malted, Chocolate Chip incorporates house-made chunks in a malted base using amber ale malt, enhanced by two types of salt for a nostalgic yet elevated cookie dough experience. Gooey delivers dense, fudgy brownie pieces folded into rich , offering a decadent, contrast. Honey Lavender, another enduring favorite, steeps lavender petals in local honey for a creamy, herbaceous profile with subtle floral complexity, made using Jacobsen Co. honey to amplify its natural sweetness. Many of these flavors originated from experiments in , when the Malek cousins launched Salt & Straw with a pushcart in , testing bold combinations like salted caramels and herbal infusions at local farmers' markets. Over the years, these early creations were refined for consistency and scalability, evolving into the reliable staples available today while preserving their artisanal roots. Salt & Straw's ice creams boast a high content—around 17%—which contributes to their luxurious, thick texture that holds up well against mix-ins. These flavors are offered in waffle cones, cups, or pints for at-home enjoyment, with dairy-free versions available using a base to maintain richness without compromising taste. In 2025 reviews, several signature options ranked highly for their innovation and appeal; for instance, with Caramel Ribbons topped Cozymeal's list of best Salt & Straw flavors, praised for its timeless simplicity, while Tasting Table placed it first among popular picks for its perfect sweet-salty harmony.

Seasonal and Collaborative Offerings

Salt & Straw maintains a dynamic through its monthly model, introducing a new series of limited-edition flavors each month that often align with seasonal themes, holidays, or cultural moments to highlight fresh, local ingredients and innovative combinations. This approach allows the brand to experiment with bold pairings while emphasizing storytelling through , drawing on regional produce and timely inspirations. For instance, summer offerings frequently feature berry-forward profiles, such as the Honey Balsamic with , which incorporates local strawberries infused with tangy and cubeb pepper for a bright, acidic finish. Fall menus shift toward harvest-inspired tastes, exemplified by the Pear & Blue Cheese flavor, which pairs candied Oregon Bartlett pears with cave-aged Rogue Creamery blue cheese crumbles and a drizzle of extra-virgin olive oil to evoke autumnal richness. Other seasonal highlights include July's Berries Berries Berries! series, blending blackberries with vanilla, blueberries with Meyer lemon, and strawberries with cheesecake, celebrating Pacific Northwest fruit abundance. These rotations ensure variety, with flavors available in shops and for nationwide shipping for a limited time, typically four to six weeks. Collaborative offerings underscore Salt & Straw's partnerships with artisans and producers, integrating external expertise into exclusive flavors. The 2024 Brewers Series, launched in May, teamed up with five U.S. microbreweries to create beer-infused ice creams, such as a porter-based option with bread pudding from Métier Brewing Company and a hazy IPA sorbet with grapefruit from Russian River Brewing. In 2025, the Upcycled Food Series returned for its third year in April, utilizing rescued ingredients like overripe fruit and spent grains from partners including nonprofits, resulting in flavors such as Chocolate Malted Potato Chip Cupcake from surplus baked goods and Coffee and Stone Fruit Marmalade from bruised produce; this initiative has diverted over 38,000 pounds of food waste since its start. Additional collaborations include the 2023 Día de los Muertos menu with chef Paola Briseño-González, featuring Chocolate Champurrado with concha and Blackberry Tamales sorbet, and holiday tie-ins like the Red One film partnership with peanut butter chocolate crinkle and eggnog custard. Special events amplify these offerings, such as the 2023 12th anniversary celebration, which revived original flavors like from the "flavor vault" to honor the brand's quirky beginnings. For National Ice Cream Day on July 20, 2025, Salt & Straw hosted a week-long promotion across locations, including free cones, exclusive sundaes, and bold experimental scoops at the shop, with digital scratch-off prizes for orders. These events tie into the monthly themes, providing limited access to unique twists on seasonal profiles. As of October 2025, the Halloween series included flavors like Essence of Ghost and Pumpkin Bread, continuing the tradition of thematic innovations. The innovation process for these flavors emphasizes community involvement and narrative depth, often sourcing ideas from local collaborators, schools, or customer feedback to test concepts that tell cultural or sustainable stories. Programs like the 2017 Ice Cream Inventors Series engaged elementary students in and to co-create kid-inspired flavors, while ongoing upcycled efforts involve partners to repurpose waste innovatively. Head ice cream maker Tyler Malek leads this curiosity-driven development, focusing on boundary-pushing recipes that balance savory, sweet, and unexpected elements without compromising quality.

Recognition and Impact

Awards and Media Coverage

Kim Malek, co-founder and CEO of Salt & Straw, received the Portland Business Journal's "Women of Influence" Award in 2014 for her leadership in launching the innovative company. In 2017, she was recognized by Basic Rights Oregon as an Equality Advocate for her contributions to anti-discrimination efforts in the . Salt & Straw has earned acclaim from , which featured the company in its 2012 list of the 10 shops to visit in , highlighting flavors like Honey Balsamic Strawberry with Cracked Pepper as standout innovations. covered the company's 2025 Upcycled Food Series in May, praising its use of rescued ingredients like overripe fruit and surplus produce to create sustainable flavors such as Chocolate Malted Potato Chip Cupcake and . Forbes profiled Salt & Straw's approach to vanilla in a June 2025 article, where co-founder Tyler Malek discussed the flavor's versatility and depth in recipes like Double Fold Vanilla, emphasizing its role in elevating simple ice creams. The publication also highlighted the company's 2023 anniversary celebrations in April, noting the revival of original quirky flavors from its early days, including Black Olive Brittle & and Marshmallow Rocky Road, as a nod to its roots. Early media attention included a humorous 2011 from Eater Portland for the city's Best Restaurant Bathroom Award, recognizing the unique, vintage-inspired design at the original cart location. In industry rankings, Cozymeal placed several Salt & Straw flavors at the top of its 2025 list of the brand's best offerings, with Sea Salt with Caramel Ribbons ranked first for its balanced sweet-salty profile, followed by Salted, Malted, Chocolate Chip Cookie Dough. Cultured magazine spotlighted the company's 2024 expansion into in September, describing Salt & Straw as a "cult joint" with over 40 locations nationwide and praising its debut for bringing Portland's creative flavors to the East Coast. The brand has cultivated a devoted , evidenced by its prominent role in amNewYork's coverage of National Ice Cream Day events in July 2025, where the location offered exclusive sundaes, double rewards, and scratch-off prizes to celebrate the occasion.

Community and Social Initiatives

Salt & Straw fosters by transforming its scoop shops into vibrant gathering spots that encourage social interaction and local engagement. The company hosts events such as flavor tastings and pop-up appearances at farmers markets, like the Portland State University , where it showcases seasonal flavors sourced directly from local producers. These initiatives strengthen ties with neighborhood artisans, farmers, and students, embedding the brand within the fabric of each it serves. The company demonstrates a strong commitment to diversity, particularly in support of the LGBTQIA+ community, through its "We Welcome All" policy, which promotes inclusive spaces in shops and kitchens where dignity and respect are paramount. Since its inception, Salt & Straw has advocated for marriage equality and gender-affirming care while investing in training and leadership opportunities for team members. Salt & Straw engages in charitable partnerships by directing proceeds from specific flavors and products to organizations addressing social issues. For instance, 100% of sales from the Pints with Pride pack benefit LGBTQ+ nonprofits, including , which provides crisis intervention for LGBTQ+ youth. The company also supports for disaster relief meals, Hot Bread Kitchen for job training among immigrants and people of color, and Urban Gleaners to combat food insecurity through waste reduction. Through , Salt & Straw leverages cultural to connect people, drawing inspiration from Portland's innovative scene to highlight local ingredients and makers while expanding nationally without severing roots. This approach maintains authentic ties to regional flavors and traditions, positioning the brand as a cultural bridge. Sustainability efforts at Salt & Straw extend to social good via upcycled initiatives, such as the annual Rescued Food Series, which repurposes surplus ingredients from partners like Urban Gleaners to reduce waste and support access programs. These programs align with B Corp values, emphasizing equitable partnerships that benefit underserved .

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