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Samir Modi

Samir K. Modi (born 1969) is an Indian businessman and entrepreneur renowned for founding Modicare, one of India's leading direct-selling companies specializing in , personal care, and household products. As the younger son of industrialist Krishan Kumar (K. K.) Modi and the grandson of , who established the Modi Group in 1933, he serves as an executive director and managing director of , a multinational with interests in , , and consumer goods valued at over US$2.8 billion (as of 2019). Educated at in and holding an MBA from , Modi joined the family business after gaining international experience, including a role as a brand manager at . In 1996, at age 26, he launched Modicare within , pioneering network marketing in and expanding it into a multimillion-member network that empowers entrepreneurs through product distribution and income opportunities. He has also spearheaded other key initiatives, including the establishment of Colorbar Cosmetics in 2005, now India's third-largest brand, and the 24Seven convenience store chain, India's first 24-hour retail format with approximately 150 outlets (as of 2024). Beyond business, Modi founded the Modicare Foundation in 1996 to address social issues, including awareness, , children's , and rural empowerment through programs like Khwabgah for underprivileged girls. His leadership has earned recognition, such as the Emerging Business Leader of the Year and Retail Icon honors, reflecting his innovative approach to blending global perspectives with Indian market needs. In September 2025, Modi faced legal scrutiny when arrested in on charges of filed by a former employee and granted shortly after; a charge sheet was filed against him on November 13, 2025.

Early Life and Education

Early Life

Samir Modi was born on December 15, 1969, in , . He is the youngest child of industrialist , known as K.K. Modi, who founded and led , and Bina Modi, a prominent businesswoman and philanthropist involved in managing family enterprises. Modi grew up alongside his older siblings: brother , who later served as the founding chairman of the (IPL), and sister Charu Modi, who is the vice chairperson and CEO of the Modi Academic International Institute. The family belonged to the Marwari business community and had strong ties to , the industrial township established by Modi's grandfather, Rai Bahadur Gujarmal Modi. Raised in a prominent dynasty, Modi was immersed from a young age in the operations of , which under his father's leadership diversified into key sectors including tobacco through , telecommunications via Modi Telecom, and consumer goods. This environment provided early exposure to entrepreneurial dynamics, with K.K. Modi's visionary expansion of the conglomerate from its sugar and chemical roots into a multi-billion-rupee empire shaping the family's ethos and Modi's formative influences.

Education

Samir Modi completed his schooling at in , , an elite all-boys boarding school known for its rigorous academic and extracurricular programs. He then pursued his undergraduate studies, earning a from Hindu College at the University of Delhi. Modi later obtained a management degree from Harvard Business School, completing the program around 1992, which exposed him to advanced strategies and global economic principles. This educational trajectory equipped Modi with essential skills in strategic , , and an international perspective, enabling him to navigate complex corporate environments effectively.

Business Career

Early Career

Samir Modi began his professional journey after completing his management degree at , joining Philip Morris as a management trainee in 1992. Initially stationed in the United States, he trained in tobacco fields in and production plants in , before moving to the international division. There, he contributed to creating the Marlboro Index and served as brand manager for cigarettes, leading marketing initiatives such as the 'The Adventure Team' program. In 1994, Modi returned to India and transitioned into the family business at , a founded by his grandfather in 1933 that encompasses and consumer goods sectors. His early roles focused on operations and strategy, including revitalizing struggling units like Modern Products Pvt. Ltd. through a collaboration with S.C. Johnson, which he turned profitable before its sale to . He also drew on his prior experience by engaging in the tobacco division, having worked in a Ghaziabad factory during his college years at University. During this formative period in the mid-1990s, Modi's personal discipline was evident in his athletic pursuits; he had won a in the Delhi state boxing championship as a , an achievement that underscored the he applied to his professional challenges.

Key Business Ventures

Samir Modi launched Modicare in 1996 as India's pioneering company within the Modi Group, starting with a modest lineup of 12 products and 300 distributors focused on personal care and household items. The venture quickly expanded into and categories, emphasizing through entrepreneurship and product education, growing to offer over 300 items across multiple segments by the early 2000s. This initiative not only diversified the Modi Group's portfolio but also established a network marketing model that prioritized for distributors, particularly women. In 2004, Modi founded , initially introducing 16 lipsticks and 16 nail lacquers to the Indian market as an accessible entry into professional makeup. Over the years, the brand evolved from a mass-market offering to a premium yet affordable beauty line, incorporating high-quality formulations in categories like foundations, eyeshadows, and skincare, while building a nationwide retail footprint of over 100 exclusive stores and 1,600 shop-in-shops. This transformation positioned as a homegrown competitor to international brands, emphasizing inclusivity and innovation in shade ranges suited to Indian skin tones. Modi established Twenty Four Seven in 2005 as India's first 24-hour chain, offering essentials like groceries, , and ready-to-eat meals to cater to urban lifestyles with round-the-clock access. The operational strategy centered on compact store formats in high-traffic areas, efficient supply chains, and partnerships for extended reach, such as with Indian Oil for fuel station integrations. Expansion plans were ambitious, targeting rapid scaling through , with goals to grow from initial outlets in to thousands nationwide by leveraging prime locations and digital inventory management. Beyond these ventures, Modi has held key executive roles at Indofil Industries Ltd., an agrochemicals firm specializing in crop protection solutions, where he serves as a contributing to strategic oversight. In parallel, he provides ongoing leadership in Modi Enterprises' consumer divisions, guiding the integration and growth of , , and operations to align with evolving market demands.

Recent Developments

In 2025, Samir Modi continued to serve as the Managing Director of Modicare, the direct-selling company he founded in 1996, leading initiatives such as motivational sessions and strategic expansions for the conglomerate. In March 2025, he unveiled Modiway, a groundbreaking direct-selling initiative combining science-backed solutions with entrepreneurial opportunities, followed by the Samir Modi Plan in May 2025 to reward and inspire top achievers. As an angel , Modi maintained an active portfolio, with his most recent investment in February 2024 supporting the round of fintech startup PocketATM, valued at $400,000, focusing on financial services innovations in . A significant shift occurred in August 2024 when Modi was removed from the board of Godfrey Phillips India, the tobacco and consumer goods firm, following a board meeting where directors did not support his reappointment bid amid ongoing inheritance-related tensions within the family enterprise. This ouster impacted his oversight of key subsidiaries, though Modi retained his executive role in Modi Enterprises. Modi drove expansion efforts for Colorbar Cosmetics, the beauty brand he founded in 2004, announcing a Rs 200 crore investment in May 2025 to reposition it as a player with new lines in skincare, perfumes, and products. The initiative included digital enhancements through its online arm, which generated Rs 106 crore in FY24 revenue, and international pushes targeting the and markets to boost exports. Colorbar aimed to double sales to over Rs 1,000 crore in FY25-26, with plans for an IPO in early 2027 to fund further growth. For Twenty Four Seven, the 24-hour chain Modi launched in 2005, recent developments centered on sustaining operations amid challenges, including Modi's opposition to Godfrey Phillips' April 2024 decision to exit the business due to cash flow issues. In 2024, following advanced talks in August, the chain was acquired by startup The New Shop, which integrated 24Seven's approximately 130 outlets—primarily in Delhi-NCR, , and —into its network of 160 stores for broader , rebranding them while preserving the convenience model. Modi advocated for a valuation of 700-1,000 in these discussions, highlighting the chain's potential for digital integration and urban expansion despite prior operational halts. Modi's entrepreneurial investments are tracked on platforms like Tracxn, which as of 2025 lists his founded ventures including Rubix Data Sciences (established 2018 in data analytics) and highlights his selective angel funding in high-potential sectors like fintech.

Personal Life

Family

Samir Modi married Shivani Gupta in 1991, when he was 21 and she was 19; Shivani's family owns Delton Cables, a prominent electrical cables manufacturer. The couple has maintained a long-term marital partnership that supports their involvement in family business and philanthropic endeavors within the Modi Enterprises conglomerate. They have two daughters, Jayati Modi and Vedika Modi. Jayati, the elder daughter, made her acting debut in the 2013 Bollywood film Gippi, portraying a supporting role in the coming-of-age drama directed by Sonam Nair. Samir Modi is the youngest son of industrialists KK Modi and Bina Modi, maintaining ongoing family ties to despite internal disputes, including recent conflicts over estate distribution as of 2024. Bina Modi serves as the Chairperson of and was the former Head of the Family Council, established in 2011 to coordinate between family members and group management; she also holds key leadership roles, including President and Managing Director of and Chairman and Managing Director of Indofil Industries Limited. Samir's brother, , has lived as a abroad since 2010, following allegations of financial misconduct related to his tenure as IPL commissioner.

Interests and Achievements

Samir Modi has maintained a lifelong passion for , which began during his youth and shaped his personal . As a state-level champion, he won a in the State Boxing Championship, an achievement that highlighted his dedication and competitive spirit early on. This experience in the ring not only built his physical prowess but also instilled lessons in perseverance, which he has occasionally linked to his early career motivations. Modi has publicly advocated for work-life balance, emphasizing the importance of integrating personal discipline with professional demands. He credits his time at in , where he completed his schooling in 1988, for instilling the discipline necessary to navigate life's challenges effectively. In interviews, he has described how this foundational rigor helped him balance familial responsibilities with individual pursuits, allowing him to maintain equilibrium amid a demanding entrepreneurial life. Profiles of Modi often recognize him as an intuitive entrepreneur, noted for his ability to implement radical ideas that innovate within consumer brands. This personal trait drives his approach to business creativity, where he prioritizes bold, transformative concepts over conventional strategies.

Philanthropy

Modicare Foundation

The Modicare Foundation was established in 1996 by Samir Modi alongside the launch of Modicare Limited, with a primary focus on awareness, prevention, and support in . As the philanthropic arm of the Modicare Group, the foundation addresses vulnerabilities among high-risk populations, including migrants, construction workers, adolescents, and affected families, by providing , counseling, and resources to combat stigma and promote safe practices. It also works on broader issues such as , children's , and rural empowerment. Key programs include education campaigns such as training sessions for over 50,000 adolescents on risks and informed decision-making, as well as awareness drives for more than 20,000 workers along high-risk corridors like the Gurgaon-Sohna . Testing drives and community outreach are exemplified by the Integrated Counselling and Testing Centre (ICTC) established in 2002 at in , which provided pre- and post-test counseling to over 11,000 clients until it became self-sustaining in 2010-11. Rural and mobile outreach efforts target underserved areas through initiatives like the EMPHASIS program (2009-2014), which reached 25,000 single circular migrants annually along India-Bangladesh and India-Nepal border routes to reduce vulnerability. Additionally, Project Ehsaas, launched in 2007, supports the holistic development of -infected and affected children and families via , counseling, livelihood linkages, and long-term sustenance activities. The foundation's efforts extend to education and gender empowerment, including the Khwabgah project, which provides schooling and infrastructure for underprivileged girls in collaboration with the South Delhi Municipal Corporation, and Hifazat, which organizes health camps and webinars for women and children. As of 2021-22, these included adopting schools and distributing health kits to over 100 families. The foundation collaborates with government bodies such as the State AIDS Control Society and the Government of the National Capital Territory of , as well as NGOs like CARE India, to amplify its reach and implement targeted interventions. It also serves as a technical resource agency for public and private sector organizations, helping formulate policies based on the International Labour Organization's since 2000. These partnerships have enabled widespread impact, including programs like (initiated in 2008), which focuses on reducing and risks among men who have sex with men (MSM) in urban fringes. Integration with Modicare's direct-selling model facilitates product donations, such as and items, and leverages the company's extensive distributor network for dissemination in rural and semi-urban areas. By 2022, these efforts contributed to broader metrics, including workshops and trainings that reached thousands through corporate and NGO alliances, underscoring the foundation's role in scaling prevention amid India's epidemic.

Publications and Awareness Efforts

In 2002, Samir Modi authored The Positive Side, a focused on promoting positive living with and reducing associated through real-life stories of affected individuals. Published by Roli Books, the work highlights the human aspects of the virus, emphasizing resilience and the need to dispel myths to foster greater societal understanding. Described as the first coffee-table on AIDS in , it aimed to encourage open dialogue and education on prevention and support. Throughout the , Modi conducted personal campaigns to advance AIDS , including appearances and events where he addressed ignorance and misconceptions about the disease. At the book's launch in , he spoke on the importance of awareness to combat , drawing from personal commitment to the cause. These efforts underscored his role in promoting proactive health discussions during a period of limited discourse on . Modi's awareness initiatives have broadened to general health promotion, incorporating digital platforms for wider outreach on topics like wellness and disease prevention.

Controversies and Legal Issues

Family Disputes

Following the death of K.K. Modi in 2019, disputes over the inheritance of the Modi family's approximately Rs 11,000 crore empire escalated, centering on control of Modi Enterprises and its flagship company, Godfrey Phillips India. The family trust deed established by K.K. Modi stipulated an equal division of assets among his wife, Bina Modi, and their three children—Samir, Lalit, and Charu—upon her passing, with the children receiving equal shares thereafter. However, Samir Modi accused his mother of mismanaging funds and exerting undue control over Godfrey Phillips in defiance of the trust's intent, leading him to file a lawsuit in the Supreme Court in early 2024 challenging her authority. The conflict intensified in 2024 with a boardroom battle at , where was ousted from the board in amid allegations of mismanagement and a power struggle with his mother and sister. claimed and other conspired to remove him, violating a prior granting him protection against ouster, while he sought reappointment through legal channels. At the company's in September 2024, shareholders voted overwhelmingly to remove (with 86.6% approval) and reappoint Bina as managing , while appointing as , aligning her with her mother's faction in the feud. Lalit Modi's self-imposed exile since 2010, stemming from his ouster as IPL commissioner amid corruption allegations, has further fractured family unity by limiting his direct involvement while amplifying divisions through public statements on inheritance shares. Lalit aligned with Samir in accusing Bina of defying their father's will and questioned her use of voting rights in the family trust, valuing the group's key holdings—including Godfrey Phillips—at over Rs 29,000 crore and demanding immediate distribution. These pronouncements, including claims of physical assaults on Samir to pressure asset sales, have deepened the rift between the brothers and their mother. As of 2025, legal battles continue to roil the family, with a summoning Samir in August for a case filed by Godfrey Phillips' independent directors over his allegations related to a May 2024 board meeting, marking further escalation in the control dispute. These proceedings, alongside ongoing challenges, have disrupted the group's structure, prompting debates over potential asset sales—rejected by Bina to preserve K.K. Modi's legacy—and altering board compositions to favor her and Charu's influence. The protracted litigation risks fragmenting ' operations across , , and retail sectors.

Criminal Allegations

On September 10, 2025, an was registered against Samir Modi at Police Station in under sections 376 () and 506 (criminal intimidation), based on a complaint from his former live-in partner, with whom he had a relationship from 2019 to 2024. The complainant alleged that Modi raped her on the pretext of , subjected her to , , and blackmail, including threats after their relationship ended. Modi was arrested on September 18, 2025, at in upon his return from , following a lookout circular issued by the . He was initially remanded to one day of police custody and later judicial custody until was granted. On September 25, 2025, the Saket District Court in approved his application, requiring a personal bond of ₹5 and one surety of the same amount, while noting that the severity of allegations alone could not justify prolonged detention. In response, Modi's legal team has countered that the accusations are fabricated as part of an scheme, claiming the woman demanded ₹50 from him. Prior to the , Modi had filed complaints on August 8 and August 13, 2025, with various police officers alleging and by the complainant, supported by chat evidence showing the demands. The case remains ongoing, with Delhi Police filing a charge sheet against Modi on November 7, 2025, before the Saket District Court. On November 19, 2025, the Saket District Court permitted further investigation based on documents submitted by Modi's counsel, which allege the FIR was a counterblast to his extortion complaints. Modi has filed a petition in the Delhi High Court to quash the FIR, arguing the relationship was consensual and that police have overlooked exculpatory evidence; the court issued a notice on the plea in early November 2025, scheduling a hearing for January 12, 2026. Separately, the complainant challenged the bail grant in the Delhi High Court, which issued a notice on October 15, 2025, amid opposition from police citing Modi's potential influence and flight risk. These developments have coincided with intensified family disputes over business control, though the criminal proceedings focus solely on the personal allegations.

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