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Soft Play

Soft Play is an English duo consisting of Isaac Holman (lead vocals and drums) and Laurie Vincent (guitar, bass, and backing vocals), formed in , , in 2012. Originally performing as Slaves, the pair achieved commercial success with four Top 10 albums—Are You Satisfied? (2015), Take Control (2016), Acts of Fear and Love (2018), and To Better Days (2021)—before entering a hiatus amid personal tensions between Holman and Vincent. In December 2022, they announced a return under the new name Soft Play, citing that "Slaves" had become problematic and failed to reflect their identity, a decision they framed as self-initiated rather than externally imposed. The rebranded duo released their fifth studio album, Heavy Jelly, in 2024, featuring a heavier sound and tracks like "," which critiques aspects of contemporary . Known for their raw, garage-influenced punk style and dual-instrumentalist setup, Soft Play has maintained a niche in the music scene through energetic live performances and unfiltered lyrical themes addressing personal struggle and societal frustration.

History

Formation and Early Years as Slaves (2012–2014)

Slaves, a punk rock duo consisting of vocalist and drummer Isaac Holman and guitarist and bassist Laurie Vincent, formed in 2012 in , , . The pair, who had been casual acquaintances during their teenage years in —Holman from Tunbridge Wells and Vincent from —initially met through involvement in another band before splintering off to create Slaves as a two-piece act after struggling to recruit additional members for their punk project. Opting for a raw, minimalist setup, they shared songwriting responsibilities and focused on high-energy performances characterized by Holman's manic drumming and sneering vocals alongside Vincent's thumping riffs. In early 2012, the band uploaded their music to the Introducing platform, securing initial airplay that helped establish their presence in the UK scene. Their earliest known live performance occurred on 7 May 2012 at the Old Blue Last in , supporting , marking the start of a reputation for intense, chaotic shows. That same year, they released their first track, the 15-second "Girl Fight," which captured their abrasive, confrontational style. The duo's debut EP, Sugar Coated Bitter Truth, followed on 25 March 2013 via Boss Tuneage Records, featuring seven tracks including "," "It's an Epidemic," "," "," and "," clocking in at around 21 minutes total. Self-produced and emphasizing short, explosive songs, the EP showcased their garage influences and themes of personal frustration, receiving positive underground attention. Throughout 2013 and 2014, Slaves honed their live sound through regional gigs and small tours, gradually building a without major label support, though they had not yet achieved widespread breakthrough.

Rise to Prominence (2015–2018)

Slaves achieved significant recognition with the release of their debut studio album, Are You Satisfied?, on 1 June 2015 via Virgin EMI Records. The album, featuring tracks such as "The Hunter" and "Sockets," debuted at number 8 on the UK Albums Chart and remained on the chart for 23 weeks. It received a nomination for the Mercury Prize, highlighting the duo's raw punk energy and lyrical focus on social dissatisfaction, which resonated with critics and audiences. Preceding the album, singles like "Feed the Mantaray" in March 2015 built anticipation through high-energy live performances, including appearances at festivals and venues that showcased Holman’s standing drum setup and Vincent’s versatile guitar work. In 2016, Slaves expanded their profile with extensive touring and the release of their second album, Take Control, on 30 September. Produced by member , the album incorporated broader influences while maintaining the duo's high-tempo style, with songs addressing personal agency and critique of authority. The band undertook the "Us Against The World Tour" from to , marking their first major North American push, followed by a headline tour in and a stripped-back "Back in the Van" acoustic outing. These efforts solidified their reputation for chaotic, engaging live shows, drawing larger crowds and media coverage. By 2017, Slaves headlined the 2000trees Festival, a milestone reflecting their growing stature in the UK punk scene. Their third album, Acts of Fear and Love, arrived on 17 August 2018, exploring themes of vulnerability and resilience amid continued touring. Released via Virgin EMI, it featured production emphasizing emotional depth, with tracks like the title suite, and maintained the band's chart presence while attracting attention for its introspective shift from earlier aggression. This period cemented Slaves' prominence through consistent output and live intensity, transitioning from local Kent origins to national festival headliners.

Hiatus, Personal Challenges, and Name Change (2019–2022)

In February 2019, Slaves announced an indefinite following the cancellation of their scheduled performances, citing a breakdown in communication between vocalist-drummer Isaac Holman and bassist-vocalist Laurie Vincent as a primary factor. This decision was compounded by personal tragedies, including the death of Vincent's partner shortly after the band's final shows, which contributed to emotional strain on the duo. Holman experienced a severe breakdown during this period, leading him to relocate to his parents' home in and rendering him unable to engage in music or public activities for an extended time. The hiatus, initially intended as temporary, extended over three years amid these challenges, during which the members pursued individual endeavors, including solo projects and personal recovery efforts such as . On December 9, 2022, the duo announced their return to music under the new name Soft Play, stating that "Slaves" no longer represented their personal growth or the themes in their music. In an accompanying statement, they apologized for any offense caused by the original name, reflecting that as "younger men" they had previously dismissed criticisms but now viewed the term differently in light of matured perspectives. The rebranding coincided with plans for new material and tours, marking a deliberate fresh start after reconciliation facilitated by therapy and time apart.

Reformation and Recent Activities (2023–present)

In early 2023, Soft Play, comprising Isaac Holman and Laurie Vincent, resumed activities following a period of personal challenges and a from their prior name, Slaves. headlined the festival in July 2023, marking a significant return to live performances. Their reunion was underscored by efforts to mend a previously strained , with both members crediting therapy and mutual reconciliation for reigniting their collaboration. On August 21, 2023, Soft Play released the single "Punk's Dead," their first new material in years, accompanied by announcements of unannounced sets at Reading and Leeds Festivals that month. This track was followed by "Mirror Muscles" in early 2024, signaling a buildup to their next full-length release. The band's fourth studio album, Heavy Jelly, was released on , 2024, via , representing their first LP under the Soft Play moniker and after a six-year gap since their previous effort. It debuted at number three on the , their highest charting position to date. The album featured aggressive and nu-metal elements, with tracks like "Act Violently" previewed earlier that year. In 2025, Soft Play issued an expanded edition titled Heavier Jelly on April 18, adding six bonus tracks to the original album, including the collaborative single "Slushy" with Kate Nash. The duo has maintained an active touring schedule, including headline shows in Australia from January to February 2025, appearances at North American events like Riot Fest in September 2025, and festival performances such as Reading 2025, where they brought out Kate Nash onstage and led a "free Palestine" chant. During the Reading set, they also teased material from an upcoming new album. Further dates are scheduled into 2026, including Rockaway Beach Festival and arena shows in the UK and Ireland.

Musical Style and Influences

Core Elements of Style

Soft Play operates as a two-piece band, with Isaac Holman handling lead vocals and while Laurie Vincent provides backing vocals alongside guitar and duties, creating a stripped-down, intense sonic framework that emphasizes raw energy over layered production. This duo configuration, consistent since their formation in 2012, relies on Holman's propulsive drumming and Vincent's versatile riffing to drive tracks, often eschewing traditional lines in favor of guitar-distorted low-end aggression that amplifies the music's confrontational immediacy. The result is a high-energy style rooted in punk's ferocity, post-punk's angularity, and metal's heaviness, characterized by short, explosive songs averaging under three minutes that prioritize velocity and distortion over melodic complexity. Vocally, Holman's delivery stands out for its sandpaper-like rasp and shouted urgency, often layered with gang-vocal shouts that evoke '77-era British 's communal aggression, while incorporating bluesy garage inflections for added grit and swagger. Instrumentally, the band's sound features jagged, riff-heavy guitar work influenced by garage traditions, with occasional incorporations like for textural contrast in slower moments, though these remain subordinate to the dominant punk-metal hybrid drive. Their production maintains a lo-fi edge even in studio recordings, favoring analog warmth and live-wire dynamics that capture the chaos of their performances, where amplified stacks and relentless push audiences toward mosh-pit frenzy. This elemental approach underscores a commitment to 's DIY ethos, yielding music that is abrasive and unpolished yet rhythmically syncopated for danceable punch. Lyrically, while not strictly a "core element" of musical style, the content integrates with the sound through themes of personal strife, societal critique, and absurd humor, delivered in Holman’s rapid-fire, half-spoken cadences that mirror the instrumentation's urgency and lend tracks a satirical bite without diluting their visceral impact. Overall, Soft Play's style distills punk's rebellious into a potent, duo-driven assault that balances brutality with fleeting melodic hooks, ensuring accessibility amid the onslaught.

Key Influences

Soft Play's musical influences primarily stem from and traditions, blended with elements of nu-metal and heavy rock. Guitarist and bassist Laurie Vincent has described the band's early inspirations as including the art- collective , which shaped their confrontational ethos, though he notes that their sound evolved to incorporate broader heavy influences lost during periods of commercial adaptation. Vincent has also acknowledged a personal affinity for nu-metal bands such as Korn, , , and , which informed the aggressive riffing and drop-D tuning evident in their recent work, particularly on the album Heavy Jelly (2024); he previously downplayed these due to their stigma within communities but now embraces them as integral to the duo's "heavier" return to form. Vocalist and drummer Isaac Holman and Vincent have emphasized rediscovering their "hardcore and influence" for Heavy Jelly, prioritizing authenticity over genre conformity after earlier attempts to align with expectations for broader appeal, such as radio play. This includes indirect nods to hip-hop-infused punk like the , whose energetic style resonated with the band's high-tempo, party-political energy on albums like Take Control (2016). Unexpectedly eclectic touches appear as well, with Vincent citing childhood admiration for pop Robbie Williams—reflected in satirical elements on tracks like "" (2023)—alongside rock acts like and , highlighting a tension between raw aggression and melodic accessibility. These diverse sources underscore Soft Play's rejection of punk purism in favor of a visceral, multifaceted rooted in personal experience rather than rigid adherence to subcultural norms.

Band Members

Current Members

Soft Play is an English duo comprising Isaac Holman and Laurie Vincent, who have remained the band's only members since its inception. Isaac Holman performs lead vocals and drums, contributing to the band's high-energy, rhythm-driven sound. Born in 1991, Holman co-founded the group and has been central to its creative output, including songwriting and performances. Laurie handles guitar, bass, keyboards, and backing vocals, providing the melodic and textural support that defines the duo's raw aesthetic. Also born in , Vincent shares songwriting duties with Holman and has emphasized the band's collaborative dynamic in recent interviews, noting their repaired friendship as key to ongoing activity.

Discography

Studio Albums

Are You Satisfied?, the debut studio album by Soft Play (then known as Slaves), was released on 1 June 2015 through . It peaked at number 8 on the . The follow-up, Take Control, arrived on 30 September 2016, also via , and entered the UK top 10. Acts of Fear and Love, their third album under the Slaves moniker, was issued on 17 August 2018 by /AMF Records and similarly charted in the UK top 10. The band's fourth studio album, Heavy Jelly, released as Soft Play on 19 July 2024 through , marked their highest UK chart position at number 3.

Extended Plays and Singles

The , operating as Slaves until 2022, released their debut Sugar Coated Bitter Truth in 2013, an 11-track effort featuring the short track "Girl Fight" that garnered early fan attention. This was followed by a 2015 HMV-exclusive EP, limited in distribution and tied to retail promotion. In July 2019, they issued The Velvet Ditch, a four-track EP reflecting dual perspectives amid personal and creative shifts, released via Distiller Records. Under the Soft Play name, no full extended plays have been released as of October 2025, though have driven recent output tied to their 2024 album Heavy Jelly. Selected include the debut "Where's Your Car Debbie?" in , an early indicator of their raw energy. Post-name change, "" arrived in 2023 as a standalone signaling reformation. In 2024, lead from Heavy Jelly comprised "Mirror Muscles" (March), "Act Violently" (June), and "" (September), each peaking in indie charts and emphasizing high-tempo riffs. A collaborative , "" featuring , followed in 2025.
Extended PlayRelease YearLabelTracks
Sugar Coated Bitter Truth2013Boss Tuneage11
Exclusive EP2015 (promo)Unspecified (promo)
The Velvet Ditch2019Distiller Records4
Notable singles under both names have often served as album previews or non-album tracks, with recent Soft Play releases prioritizing digital platforms for rapid dissemination.

Reception and Legacy

Critical Response

Soft Play's 2024 album Heavy Jelly received widespread critical acclaim, with reviewers praising its aggressive punk energy, humorous lyrics, and return to the duo's raw roots following their 2023 rebranding from Slaves. Kerrang! highlighted the album's satirical edge, noting tracks like "Punk's Dead" that mock detractors of the name change while featuring guest vocals from Robbie Williams, describing it as a bold, unapologetic statement. DIY Magazine awarded it a perfect 5/5 score, commending the 28-minute runtime for distilling the band's chaotic charisma into "loud and silly" anthems that blend societal critique with absurd details. The Guardian emphasized the duo's "sandpaper vocals" and "spine-tingling lyrics," positioning Heavy Jelly as a fiery evolution with sharp on modern life, including themes of love, loss, and everyday absurdities like "leaking bin bags." Louder Than War called it a "triumphant return," balancing heaviness, comedy, and introspection in a way that recaptures the appeal of their early work without mere nostalgia. When The Horn Blows described it as a "daring fresh start," incorporating elements like mandolin-driven ballads amid fury, signaling maturity without softening their intensity. Some critiques noted minor shortcomings, such as the album's brevity limiting deeper exploration, though this was often framed as a strength for maintaining relentless momentum. aggregated an 81/100 critic score, reflecting consensus on its banger-filled tracklist despite uneven moments in prior Slaves-era releases like the more lethargic Acts of Fear and Love. Overall, the reception underscores Soft Play's reinvigoration, with outlets like Too Sweet Reviews likening it to a "hilarious" thrill ride evoking Tenacious D's irreverence fused with bar-fight aggression.

Commercial Performance and Awards

Soft Play, formerly operating under the name Slaves, have attained consistent commercial success within the music market, with all four studio albums reaching the top 10 of the . Their cumulative album sales in the exceed 100,000 units. The debut Are You Satisfied? (2015) entered the chart at number 8. The follow-up Take Control (2016) and Acts of Fear and Love (2018) similarly secured top 10 positions, establishing the duo's chart reliability prior to their rebranding. The band's fourth album, Heavy Jelly (released 19 July 2024), achieved their commercial peak by debuting at number 3 on the , also topping the Official Albums Sales and Scottish Albums Charts. This marked a 35% increase in first-week sales over the prior release Acts of Fear and Love. Singles such as "Act Violently" from Heavy Jelly have contributed to streaming and radio metrics, with three tracks ranking among the hottest records at UK radio during the album's launch period. In terms of awards, Soft Play (as Slaves) earned a nomination for the in 2015 for Are You Satisfied?, recognizing its artistic impact amid strong chart performance. The band secured wins for Best Music Video at the in 2016 (for "The Hunter") and 2017, highlighting their visual and performative strengths. No further major awards or nominations have been recorded post-rebranding as of 2025.

Cultural Impact

Soft Play's music and public persona have influenced the genre by emphasizing raw, duo-driven energy that revitalizes minimalist formats while critiquing modern societal issues such as dependency, vanity, and existential disillusionment. Formed as Slaves in 2012, the band played a key role in reintroducing to mainstream audiences through aggressive, relatable anthems that confronted generational apathy and personal frustrations. Their 2024 album Heavy Jelly extended this by incorporating nu-metal riffs and humorous self-awareness, demonstrating 's capacity for evolution without diluting its confrontational core. Beyond musical innovation, the duo has contributed to discussions on in rock culture, with vocalist Isaac Holman sharing experiences of a , OCD diagnosis, and during their from 2019 to 2023. Tracks like "," written amid lockdown grief and loss—including drummer's friend Bailey's death and bassist Laurie Vincent's partner's passing in 2019—offer visceral portrayals of emotional turmoil, resonating with fans navigating similar struggles. This openness aligns with their ethos of "personal politics," prioritizing individual agency over abstract ideologies, and has helped normalize in punk's traditionally macho image. Soft Play's trajectory—from hiatus reconciliation to comeback—exemplifies resilience, inspiring a niche but dedicated following that values authenticity over conformity, thereby sustaining punk's role as a countercultural outlet for discontent. Their emphasis on humor amid has also subtly shifted punk's toward irreverence, influencing perceptions of the genre as adaptable rather than rigidly nihilistic.

Controversies

Name Change Debate

The British punk duo formerly known as Slaves announced on December 9, 2022, that they were rebranding as Soft Play, stating that the original name "doesn't represent who we are as people or what our music stands for any longer." The band members, Laurie Vincent and Isaac Holman, issued a public , acknowledging that as "younger men, we responded to criticism of the name from a place of fear and defensiveness" and expressing regret for any offense caused, particularly in light of the word's historical associations with and human exploitation. Criticism of the name "Slaves" emerged shortly after the band's formation in 2012 and intensified around their 2014-2015 breakthrough, with outlets questioning its appropriateness given the members' white backgrounds and the term's ties to the transatlantic slave trade, leading to accusations of insensitivity or cultural appropriation. The band initially defended the name as a metaphor for personal struggles against modern "slavery" to debt, jobs, and societal pressures, aligning with punk's themes of rebellion and anti-establishment sentiment, but faced ongoing backlash from activists and media. The name change sparked divided reactions within the punk community and broader music discourse. Supporters viewed it as a mature evolution, reflecting growth and sensitivity to historical trauma, especially post-2020 cultural shifts emphasizing racial equity. Critics, however, decried it as capitulation to "woke" pressures, arguing it undermined 's tradition of provocative, unapologetic naming—citing examples like the or —and diluted the genre's confrontational edge by prioritizing offense avoidance over artistic intent. In response, Soft Play released the track "Punk's Dead" in August 2023, directly addressing detractors by mocking the fixation on their rebranding and reaffirming their commitment to 's irreverent spirit amid the debate.

Political Statements and Boycotts

In May 2024, Soft Play withdrew from performing at the festival in , , citing opposition to in a public statement: "We do not support ." The duo, Isaac Holman and Laurie Vincent, explained their as a refusal to participate in an event they viewed as complicit in or insufficiently critical of Israel's military operations in following the , 2023, attacks. This action aligned with broader calls within the music scene for artists to disengage from platforms perceived as supporting Israeli policies amid the Israel- conflict. The band's political expressions have historically emphasized themes, with Holman and Vincent framing their original moniker, Slaves, as a for contemporary subjugation to jobs, corporations, and rather than historical . In June 2020, amid protests, they pledged to rebrand in solidarity, acknowledging the name's potential to evoke racial trauma for Black listeners despite its intended symbolism. This stance drew criticism from some fans who argued it conceded to external pressure uncharacteristic of punk's rebellious ethos, though the band maintained the decision reflected evolving awareness of cultural impact. Soft Play's lyrics and interviews often critique societal apathy and systemic inequalities, as in their 2015 track "The Hunter," which targets cuts and , positioning the duo as advocates for working-class disillusionment. However, Holman has noted discomfort with being pigeonholed as overtly political, stating in 2024 that other acts handle more adeptly and that their focus prioritizes personal motivation over ideological posturing. No formal boycotts against the band have been documented, though their and festival withdrawal sparked backlash from conservative commentators accusing them of antithetical to punk's origins.

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