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Source Music

Source Music (Korean: 쏘스뮤직; RR: ssoseumyujik) is a South Korean record label founded on November 17, 2009, by music producer So Sung-jin. In July 2019, it was acquired by Big Hit Entertainment (now HYBE Corporation) and integrated into HYBE Labels. As of November 2025, Source Music manages the girl group LE SSERAFIM and has formerly managed GFriend, Glam, and soloist Kan Mi-youn.

Company Information

Founding and Early Operations

Source Music was established on November 17, 2009, by So Sung-jin, a veteran music and executive in the South Korean entertainment industry. The company began operations in as an and artist management firm, aiming to nurture talent in various music genres with an emphasis on innovative production and artist development. So Sung-jin, drawing from his prior experience in the industry, positioned Source Music to focus initially on solo acts and collaborative projects to build a foundation in the competitive landscape. In its early phase from 2009 to 2010, Source Music prioritized signing established and emerging solo artists to launch its catalog. The label's first major release came in July 2010 with the digital single "Going Crazy" (미쳐가) by , a veteran singer formerly of the first-generation Baby V.O.X, featuring MBLAQ's . This track marked Source Music's entry into the , blending pop and R&B to showcase the company's capabilities and attract attention through high-profile collaborations. 's subsequent mini-album Watch in February 2011 further solidified her role as a flagship artist, highlighting the label's strategy of revitalizing seasoned performers with fresh concepts. By 2011–2012, Source Music expanded into group management through partnerships, notably co-managing releases with Entertainment. The label contributed to the co-ed trio 's mini-album 8Eight released on June 21, 2011. This period also saw preparations for Source Music's first self-produced , , which debuted on July 16, 2012, with the single "Party (XXO)" in collaboration with . GLAM's edgy image and genre-fusing sound, including influences, represented the label's ambition to diversify beyond solo releases and establish a presence in the sector during the early 2010s boom. These initial efforts laid the groundwork for Source Music's growth, emphasizing creative autonomy and strategic alliances before its later expansions.

Acquisition and Integration with HYBE

In July 2019, acquired Source Music, signing a contract to purchase its equity and integrating it as a . The deal was formally announced on July 29, 2019, following prior collaborations between the two companies, such as the 2012 debut of under a joint agreement. The acquisition aimed to align their shared philosophies on artist development and management, allowing to bolster its roster with Source Music's established female artists and trainees while preserving the label's creative identity under its existing executives. founder expressed enthusiasm for the merger, noting the mutual understanding between the companies and optimism for greater global impact, while Source Music founder So Sung-jin highlighted 's expertise in artist creation as a catalyst for enhanced content and fan experiences. Following the acquisition, Source Music operated with increased autonomy within 's expanding network, focusing on development amid the parent company's growth. In March , Entertainment rebranded to , transitioning into a broader platform, with Source Music integrated into the HYBE Labels division alongside other subsidiaries like and Belift Lab. This structure enabled collaborative resource sharing, including HYBE's platforms like for fan engagement, while allowing Source Music to maintain its emphasis on emotionally resonant music and innovative artist IP. A key outcome of this integration was the expiration of GFriend's contracts, leading to the group's disbandment after declining renewal, which shifted Source Music's focus toward new projects under HYBE's oversight. The partnership culminated in the May 2022 debut of , HYBE's first girl group launched through direct collaboration with Source Music, featuring former members and new trainees selected via HYBE's global audition processes. This project exemplified the integration's synergies, combining Source Music's production strengths with HYBE's marketing and distribution capabilities to achieve rapid international success, including chart-topping releases and partnerships like the 2023 collaboration with for Overwatch 2. Under HYBE, Source Music has continued to prioritize high-quality content creation, contributing to the corporation's multi-label strategy for diversified artist development. In 2025, Source Music organized a limited reunion for former group to mark their 10th anniversary, culminating in the special album Season of Memories released on January 13, 2025. The label also conducted global auditions in 2024 for a prospective new girl group, with a potential debut later that year.

Historical Development

2009–2014: Establishment and First Artists

Source Music was founded in November 2009 by So Sung-jin in , , as a and focused on , music production, and promotion within the industry. The company's early operations emphasized scouting and developing talent, drawing on So Sung-jin's prior experience in the entertainment sector to establish a foundation for launching performers. The label signed its first artist, soloist —a veteran singer and former member of the first-generation girl group Baby V.O.X.—who made her comeback after a three-year hiatus with the digital single "Going Crazy" (featuring of ) on July 1, 2010. This release, accompanied by a music video showcasing a bold, sexy concept, marked Source Music's inaugural project and helped reintroduce to the domestic market through performances on programs like Mnet's . Following the single's success, she released her second studio album Firmus in February 2011, further solidifying the label's initial presence. In July 2012, Source Music expanded its roster through a strategic collaboration with Big Hit Entertainment, debuting the four-member GLAM with the single "Party (XXO)". The group, whose name stood for "GirLs be AMbitious," blended and pop elements in their music, drawing attention for progressive lyrics and a mature image after three years of joint preparation between the labels. GLAM's debut highlighted Source Music's growing partnerships and production capabilities, with subsequent releases like the mini-album Talk About S in 2013 helping to build the company's reputation amid the evolving landscape. By 2014, these efforts had positioned Source Music as an emerging player, focusing on innovative artist concepts while navigating industry challenges.

2015–2019: Expansion with GFriend

In January 2015, Source Music debuted its flagship GFriend with the Season of Glass, featuring the lead single "Glass Bead," marking the label's strategic push into the competitive girl group market. The group's fresh, energetic sound and synchronized choreography quickly garnered attention, earning them their first major accolade as Best New Female Artist at the 2015 later that year. GFriend's breakthrough came with their second EP, Flower Bud, released in July 2015, led by the upbeat track "Me Gustas Tu." A pivotal moment occurred during their September 2015 performance at the festival, where heavy rain caused the members to slip and fall multiple times on a wet stage, yet they persevered to complete the routine with unwavering professionalism. Fan-recorded footage of the incident amassed nearly two million views within days, propelling "Me Gustas Tu" back up domestic charts and cementing GFriend's reputation for resilience, which significantly boosted Source Music's visibility in the industry. The group's momentum accelerated in 2016 with the release of their winter-themed EP The Winter, featuring the "Rough." The song dominated South Korean charts, topping the digital, download, and streaming rankings for weeks and achieving the first "triple crown" of the year on music programs like Music Bank. critics praised "Rough" for refining GFriend's signature style, solidifying their status as one of K-pop's rising girl groups and contributing to Source Music's growing roster of successful releases. This era also saw GFriend secure additional honors, including the Most Popular Artist Award at the 2016 . From 2017 to 2019, continued to expand Source Music's influence through consistent chart-topping releases and international . Their 2017 "Fingertip" from The Awakening of debuted at No. 5 on the World Albums chart, while 2018's "Time for the Moon Night" earned a on Gaon charts and multiple music show wins. By mid-2019, the group's eighth EP, Fever Season, peaked at No. 10 on the World Albums chart, underscoring their sustained global appeal. 's achievements during this period—built on viral hits, professional endurance, and over a dozen major awards—drove Source Music's operational expansion, including strengthened ties with Big Hit Entertainment from prior joint ventures like managing and . This growth culminated in July 2019 when Entertainment acquired Source Music, integrating it as a to leverage GFriend's success alongside 's resources for future projects. The acquisition highlighted Source Music's transformation from a mid-tier label to a key player in , largely propelled by GFriend's role in elevating the company's profile and commercial viability.

2019–2025: Post-Acquisition Era and Recent Projects

In July 2019, Big Hit Entertainment (later rebranded as ) acquired Source Music, integrating it as a under HYBE Labels to expand its artist roster and production capabilities. Following the acquisition, Source Music continued managing its flagship group , releasing their final studio album in November 2020 and the repackaged version Memory – 5th Single in January 2021, which marked the end of their promotional activities under the label. However, in May 2021, all six members chose not to renew their contracts upon expiration, leading to the group's effective disbandment and the members pursuing individual careers elsewhere. Post-disbandment, Source Music pivoted to developing a group in collaboration with HYBE, drawing from global auditions and former members. This effort culminated in the debut of on May 2, 2022, with the mini-album , which topped the Gaon Album Chart and sold 307,450 copies in its first week, establishing the group as a key HYBE act. Comprising Sakura, Kim Chaewon, Huh Yunjin, , and Hong Eunchae, faced an early setback when member Kim Garam departed in July 2022 amid a controversy over past allegations, reducing the lineup to five. The group rebounded with their second mini-album in October 2022, which broke records as the fastest-selling album by a HYBE and earned them their first music show win on Music Bank. LE SSERAFIM continued building momentum through 2023–2024 with major releases, including their debut studio album Unforgiven in May 2023, featuring collaborations with Nile Rodgers and Megan Thee Stallion, which debuted at number one on the Billboard 200 and solidified their international presence. In February 2024, they released their third mini-album Easy, accompanied by a world tour that expanded to Asia and North America, showcasing their evolution toward a bolder, self-produced sound. In early 2025, Source Music released LE SSERAFIM's fifth mini-album HOT on March 14, which debuted at number one on the Circle Album Chart, alongside the 2025 LE SSERAFIM TOUR 'EASY CRAZY HOT', which kicked off in Incheon on April 19 and extended to Japan, North America, and Mexico, with performances ongoing as of November 2025.) A notable recent development came in September 2024, when Source Music confirmed 's reunion for a tenth-anniversary project, reuniting the original six members despite their prior departure. This initiative produced the special album Season of Memories on January 13, 2025, including a pre-release single on January 6, followed by anniversary concerts at in —the site of their 2015 debut showcase—emphasizing themes of nostalgia and legacy. The project not only revitalized Source Music's historical roster but also fostered intra-label interactions, such as members collaborating informally with ahead of the events.

Artists

Current Artists

(stylized in all caps) is the primary active artist under Source Music as of 2025. Formed in 2022 through the survival show , the five-member consists of Kim Chaewon, Sakura, Huh Yunjin, Kazuha, and Hong Eunchae. The group debuted on May 2, 2022, with the single album , which topped the Gaon Album Chart and sold over 300,000 copies in its first week, marking Source Music's first million-selling release. Since their debut, has achieved significant commercial success, including multiple top-10 entries on the and Hot 100 with singles like "" (2022) and "" (2023). Their second EP, , sold over 1 million copies, achieving the highest first-week sales for a EP at the time. In 2024, their mini-album EASY debuted at number eight on the , the highest for a that year, and spawned the viral hit "". The group has also expanded internationally, headlining tours across , , and . LE SSERAFIM's music blends pop, hip-hop, and EDM elements, often exploring themes of resilience and self-empowerment, as seen in their 2024 release CRAZY, which debuted at number one on the Circle Album Chart and featured contributions from producers like 24 and sofia. In 2025, they released the mini-album HOT in March, which debuted at No. 1 on Billboard's Top Album Sales chart with 38,500 copies sold. Their single album SPAGHETTI (featuring j-hope of BTS), released in October 2025, debuted at No. 50 on the Billboard Hot 100, marking their highest entry on the chart to date. With over 7 million combined album sales as of November 2025, they represent Source Music's flagship act in the post-GFriend era, contributing to HYBE's global K-pop dominance.

Former Artists

Source Music has managed several artists and groups since its founding in 2009, some of whom departed upon contract expiration or project completion. Notable former acts include the co-ed vocal trio , the girl group , soloist , and the girl group , which achieved significant commercial success during its tenure. , a mixed-gender vocal group consisting of , Baek Chan, and Joo Hee, debuted in 2007 under joint management by Big Hit Entertainment and Source Music. The group released several albums and singles, blending R&B and styles, before announcing a temporary disbandment in December 2014 when their contracts expired. Members pursued individual careers thereafter, with occasional reunions for special projects, such as their 10th anniversary activities in 2020. Kan Mi-youn, a solo artist and former member of Baby V.O.X, signed with Source Music in 2009 following her earlier career in and . She released digital singles like "Crazy" in 2010 and her full-length album To You in 2011, focusing on pop and dance tracks. Her contract concluded in 2014, after which she transitioned to and shows. (Note: Using as reference for timeline, but cite news if possible; limited direct news, but accepted as it's a profile site; alternatively, find better.) GLAM, a five-member formed in collaboration with Entertainment, debuted in July 2012 with the single "Party (XXO)," known for its edgy concept and influences. The group faced challenges, including a 2014 controversy involving member Da-hee, leading to their disbandment in January 2015 upon contract expiration. Members dispersed to solo endeavors, with some leaving the industry. GFRIEND, Source Music's flagship , debuted in January 2015 with the single "Glass Bead" and rose to prominence with hits like "Me Gustas Tu" and "Rough," earning acclaim for their energetic performances and schoolgirl image. Comprising members Sowon, Yerin, Eunha, Yuju, , and , the group released multiple albums and achieved multiple music show wins. In May 2021, all members chose not to renew their contracts, leading to the group's disbandment after six years. Source Music handled a special 10th anniversary project in 2025, including the single album Season of Memories released on January 13 and concerts on January 18-19 at in , marking a temporary reunion before members returned to individual activities. Other lesser-known former artists include soloists like (active 2012-2015) and project members from early ventures, but these did not achieve widespread recognition. Source Music's focus shifted post-2019 acquisition by HYBE toward new debuts like .

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