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Stuart Vevers

Stuart Vevers (born 17 November 1973) is a British fashion designer renowned for his innovative leadership in luxury accessories and , particularly as the executive of Coach since 2013, where he has revitalized the brand with youthful, American-inspired aesthetics drawing from and . Born in , , , Vevers graduated with a degree in from the in in 1996, marking the start of a career that began with entry-level roles at . He quickly advanced through design teams at prestigious houses including , , and under , honing his expertise in leather goods and handbag design. In 2005, Vevers was appointed creative director at Mulberry, where he introduced iconic bag designs that elevated the British brand's global profile and earned him the Accessory Designer of the Year award at the British Fashion Awards in 2006. He moved to Loewe in July 2007 as creative director, further solidifying his reputation for transforming heritage brands through modern, artisanal craftsmanship during his tenure until 2013. At Coach, Vevers has expanded the brand's offerings by launching collections, staging its first runway show in in December 2018 to tap into the Chinese market, and collaborating with figures like while emphasizing in design practices. His influences, rooted in 1990s clubbing culture from his youth, infuse Coach's collections with playful realism and cultural references, such as photography by Joel Sternfeld. In recognition of his contributions to and UK-US creative relations, Vevers was appointed Officer of the () in III's 2024 , becoming the first creative director of an American fashion house to receive the full honor. Now based , he continues to shape Coach's identity amid evolving global trends.

Early life and education

Early life

Stuart Vevers was born on 17 November 1973 in , , . He grew up in the industrial region of amid a modest working-class family, where his father worked as a probation officer and his mother as a . His parents, who had left school at age 15, encouraged him and his younger brother to pursue better opportunities than they had. This socioeconomic context, far removed from hubs, initially left Vevers unaware of the industry as a viable career, though he excelled in art at school. Vevers' early interest in emerged during his teenage years, sparked by frequent visits to nightclubs in and —venues like Manchester's —where his tall stature allowed entry as young as 14 or 15 using fake IDs. Unable to afford the expressive clubwear he admired, he began crafting his own outfits, honing a practical approach to style influenced by the vibrant of northern England's . His working-class roots fostered an appreciation for as an accessible means of personal expression rather than elite . This formative exposure laid the groundwork for his later pursuit of formal fashion education.

Education

Stuart Vevers moved to at the age of 18 to enroll in the BA program at the . His early fascination with , sparked by frequent clubbing as a teenager in , served as a key motivator for pursuing formal studies in the discipline. During his time at the university, Vevers engaged in rigorous coursework and hands-on projects that deepened his passion for and honed his creative abilities. He has described the as "an amazing ," crediting the vibrant of peers and for fostering his development as a . This academic environment offered a structured framework to channel his personal influences from club culture into professional principles. Vevers graduated from the in 1996 with a in .

Fashion career

Early positions

Upon graduating from the in 1996 with a degree in womenswear design, Stuart Vevers began his professional career in fashion at in , where he worked as a designer from 1996 to 1998. This entry-level role provided him with foundational experience in design within the luxury market. Vevers then moved to , joining in as an accessory designer from 1998 to 2002, focusing on leather goods that emphasized the brand's intrecciato weaving technique. In this position, he contributed to and accessory collections, honing his skills in craftsmanship and luxury materials during a period of brand resurgence under new ownership. From 2002 to 2004, he took on the role of accessory designer at in , where he worked on innovative designs, including the iconic Pumpkin bag, while balancing simultaneous responsibilities. Concurrently, during the same timeframe, Vevers served as head of accessories at , collaborating closely with creative director on ready-to-wear integrations and leather accessory developments that blended heritage with contemporary innovation. These early positions across and houses from 1996 to 2004 allowed Vevers to build expertise in leather goods and , emphasizing brand heritage while experimenting with innovative forms and materials. His work on accessory design teams at these labels solidified his reputation for functional yet artistic pieces that respected traditional techniques.

Mulberry

Stuart Vevers was appointed of the Mulberry in 2004, with his role becoming effective on December 1 of that year. He served in this position until July 2007, when he departed for another opportunity. This appointment followed his time at , where he gained foundational expertise in leather goods design. Under Vevers' leadership, Mulberry experienced a significant revitalization, particularly in its lines, as he transformed the brand's traditional goods into highly desirable accessories with broad commercial appeal. He spearheaded the development of iconic It-bags, including the —an understated tote that became a enduring best seller—and the , both of which drove substantial growth for the company during his tenure. These designs exemplified Vevers' strategy of blending Mulberry's heritage of expert craftsmanship with contemporary styling to create accessible luxury items that resonated with a wider audience.

Loewe

Stuart Vevers was appointed of Loewe in 2007, officially joining the in 2008 after his successful tenure at Mulberry, where his designs had elevated the brand's profile. Under ownership, Vevers relocated to to lead design efforts, focusing on revitalizing the brand's leather goods heritage while infusing contemporary appeal. During his five-year stint from 2008 to 2013, Vevers emphasized Loewe's artisanal roots by integrating traditional leatherworking techniques with modern aesthetics, such as reviving the Amazona and reinterpreting the in 2010 for a fresh, structured silhouette. He innovated with printed goods, drawing from Loewe's archive of over 5,000 silk scarves featuring retro motifs like Manton de Manila and , as seen in the 2013 "Tales of " collection. These updates blended craftsmanship with bold patterns, excluding staples like the Amazona to prioritize new directions in accessories. Vevers significantly expanded Loewe's presence, debuting runway collections that highlighted luxurious leather tailoring, such as voluminous skirts with laser-cut details and fitted jackets in 2009. The 2012 Oro Collection further pushed boundaries by collaborating with young Spanish talents, incorporating youthful slogans and vibrant elements to attract a broader, younger demographic. This shift marked a concerted effort to evolve Loewe beyond accessories into a full . Positioning Loewe as a modern luxury contender presented challenges, including balancing heritage preservation with innovation amid economic pressures in , as evidenced by backlash to the Oro Collection's perceived ageist messaging during high . Despite this, Vevers' leadership grew the brand's international footprint, enhancing its global visibility through strategic collections and LVMH's resources, setting the stage for further expansion.

Coach

Stuart Vevers was appointed as executive of Coach on June 25, 2013, tasked with revitalizing the American heritage brand amid declining sales and relevance. Under Vevers' leadership, Coach evolved from a primarily accessories-focused label into a cultural phenomenon appealing to younger demographics, particularly through youth-oriented designs that blended influences with the brand's leathercraft legacy. He introduced iconic pieces like the Tabby bag in 2019, a reimagined archival design from the 1970s featuring structured shapes and versatile hardware, which became a bestseller and emblem of the brand's modern accessibility. Vevers also expanded Coach's offerings, launching full women's and men's collections that incorporated playful motifs, bold colors, and everyday functionality, transforming the house into a comprehensive fashion label. A pivotal milestone came in 2023 with celebrations marking Vevers' 10-year tenure, highlighted by the Spring 2024 collection presented at the , which showcased collaborative elements with artists and emphasized the brand's roots. In the , Vevers advanced efforts through Coachtopia, a sub-brand launched in 2023 that utilizes recycled leather scraps and upcycled materials to create circular products, aiming to reduce waste while maintaining luxury appeal. As of November 2025, Vevers continues in his role, with the Spring 2026 collection—unveiled at —drawing inspiration from the city's resilience, blending gritty elements like baggy and deconstructed trenches with optimistic, glossy accents to foster emotional connections among consumers. His designs prioritize Gen Z sensibilities, promoting cross-gender optimism through inclusive, down-to-earth pieces that redefine as approachable and community-driven. Vevers briefly applied lessons from his Loewe tenure in elevating American heritage with refined craftsmanship to infuse Coach's collections with artisanal depth.

Personal life

Marriage and family

Stuart Vevers married illustrator and designer Benjamin Seidler in a legal ceremony on December 5, 2014, at , followed by a winter wedding celebration and reception at their Arts and Crafts house in the , , . On the morning of the celebration, the couple took a walk on their property in the village of before joining family and friends for the intimate event, which included a reception on . The couple first met in and dated long-distance for several years prior to their marriage, as Vevers served as at Loewe in while Seidler pursued design and illustration opportunities in , , and . In 2020, amid the lockdown, Vevers and Seidler welcomed fraternal twins River Charles and Sylvie Vivienne via , an event that marked the start of their family life together. Vevers has described fatherhood as profoundly shaping his outlook, bringing him closer to themes of joy and human happiness that inform his creative work. Vevers, Seidler, and their twins share family life across residences in the United States and the .

Residences

Stuart Vevers' primary residence is a townhouse on Manhattan's in , which he shares with his husband, Benjamin Seidler, and their twins, River Charles and Sylvie Vivienne. The home blends American and aesthetics, reflecting Vevers' heritage alongside his adopted life, with elements like tweed-upholstered sofas sourced from a . Following their 2014 marriage, Vevers and Seidler initially lived in the for the first half of Vevers' decade at Coach, but relocated uptown around 2020 to accommodate their growing family after the birth of their twins. The move to the family-friendly townhouse allowed for adaptations suited to raising young children, emphasizing space and comfort in a vibrant urban setting. Complementing their city home, Vevers and Seidler own a storybook-style country house in rural western Connecticut's Litchfield County, nestled on 40 acres of woods and used for weekend family escapes. Built in , the 1,100-square-foot, six-room features chocolate brown wood siding, forest green accents, and a single , evoking a magical, tiny retreat straight from a . The home's design incorporates vintage and natural motifs that echo Vevers' influences, such as reclaimed wood floors, restored 1937 windows, a , chandeliers, and floral sourced from antiques markets like the Elephant’s Trunk flea market. spindle beds and a dining setup with Ginori fruit-pattern dishes further highlight a hands-on approach favoring old, whimsical elements and woodland-inspired details. A recently completed annex cottage provides additional space for guests, enhancing its role as a restorative haven. The couple also owns an Arts and Crafts-style house in , , , which serves as a private family retreat and was the site of their 2014 .

Design approach

Influences

Stuart Vevers' design vision is deeply rooted in the youth culture of 1990s , particularly the vibrant nightclub scenes in and , where he first developed an obsession with eclectic clubwear such as paisley shirts, vintage velvet blazers, and customized jeans. These early experiences ignited his passion for as a form of personal expression and cultural rebellion, shaping his approach to blending everyday wear with bold, subversive elements. A lifelong fascination with the , informed by his childhood in , , has profoundly influenced Vevers' work, where he romanticizes Americana through an outsider's lens as a British designer in . This includes inspirations from movements spanning the 1940s to the , as well as street observations of 's diverse urban life, which infuse his collections with references to blue-collar , pop , and the exotic allure of U.S. landscapes. His scrapbook-style curation of these elements—drawing from , music, , and cartoons—creates a subversive take on luxury that emphasizes emotional connection and expressive individuality, often evoking a nostalgic yet playful reinterpretation of ideals. Fatherhood has further evolved Vevers' personal philosophy, enhancing his emphasis on joy, celebration, and inclusivity across all ages and genders, making his designs more vulnerable and community-oriented. This shift, stemming from becoming a to twins, has deepened his focus on emotional resonance and self-expression, allowing his work to appeal broadly while challenging traditional norms. For instance, this influence manifests in Coach collections incorporating youthful, celebratory motifs that promote accessibility and delight.

Sustainability

Under Stuart Vevers' creative direction at Coach, has become a core pillar, emphasizing circular design principles and innovative material use to minimize environmental impact. In April 2023, Vevers spearheaded the launch of Coachtopia, a sub-brand envisioned as a creative lab for and , where waste materials from production are transformed into new products through collaborative experimentation. Coachtopia's Made Circular™ approach focuses on designing products for reuse, remaking, and , co-created with a Gen Z community of activists and designers to foster transparency via digital passports on items. Vevers leverages design as a tool for sustainability experimentation, incorporating reworked leathers and zero-waste concepts across collections to challenge traditional luxury norms. For instance, in the Spring 2026 line, unveiled at , patchworked check tailoring in blazers and upcycled workwear pants utilized reclaimed materials, alongside pendants repurposed from existing bag charms to reduce waste. These efforts extend to broader initiatives like (Re)Loved, which refurbishes pre-owned items, integrating sustainable practices into Coach's core values. On 2025, Vevers discussed in a podcast interview how he shifted from apprehension to proactive action on sustainability, redefining luxury through creative, responsible design that prioritizes goals by 2050—or sooner. He highlighted Coachtopia's role in this vision, using youth culture's emphasis on accessibility to drive community-powered innovations that make engaging and scalable.

Recognition

Industry awards

In 2006, while serving as creative director at Mulberry, Vevers received the Accessory Designer of the Year award from the British Fashion Awards, honoring his pioneering work in luxury leather goods that elevated the brand's global profile. Vevers achieved a major milestone in 2017 when he won the Council of Fashion Designers of America (CFDA) Accessory Designer of the Year award for his transformative contributions at Coach, where he reimagined the brand's heritage through bold, Americana-inspired handbags and accessories that drove significant commercial and critical success. Following this victory, Vevers has earned consistent recognition through multiple nominations for the , including in 2018, 2020, 2021, 2022, 2023, and 2024, reflecting his sustained innovation in accessory design and ability to blend storytelling with functional luxury. In 2024, Vevers accepted the CFDA Innovation Award presented by Amazon Fashion on behalf of Coach for the Coachtopia project, which advances sustainable practices in leather alternatives and circular design, marking a key evolution in his commitment to forward-thinking industry standards.

Honors

In 2024, Stuart Vevers was appointed Officer of the Most Excellent Order of the British Empire (OBE) by King Charles III as part of the Birthday Honours List. This recognition was specifically for his "Services to Fashion and UK/US Creative Relations," highlighting his contributions to bridging creative industries between the United Kingdom and the United States. Vevers became the first creative director of an American fashion brand to receive this full honor, marking a significant milestone in transatlantic fashion diplomacy. The appointment culminated a distinguished career that began at Mulberry and evolved into his transformative role at Coach since , where he elevated the brand's global profile through innovative designs that fused heritage with accessibility. Through his at Coach, Vevers has fostered stronger UK-US creative relations by promoting cross-cultural collaborations, such as integrating craftsmanship into ready-to-wear collections and supporting emerging talents from both nations. His work has been credited with enhancing bilateral fashion exchanges, including initiatives that spotlight shared design philosophies and sustainable practices across the Atlantic. In 2025, Vevers celebrated his with a cocktail party in hosted by Coach, attended by notable figures including actress and actor . The event underscored the honor's cultural resonance, drawing together influencers from fashion, film, and the arts to toast Vevers' role in advancing UK-US creative ties. This gathering highlighted the broader impact of his contributions, reinforcing the 's emphasis on his diplomatic influence in the global fashion landscape.

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