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SuperFerry


Hawaii Superferry was a privately owned transportation company that operated high-speed catamaran ferry services for passengers and vehicles between the islands of Oʻahu and Maui from August 2007 to 2009. The vessels, including the Alakai and Huakai, offered a 17-knot service capable of carrying up to 800 passengers and 250 vehicles per trip, aiming to reduce reliance on air travel by enabling interisland vehicle transport.
The project sought to boost economic connectivity but encountered immediate legal and environmental opposition, centered on potential threats to habitats, marine ecosystems, and the risk of spread through transported vehicles. In 2005, the Hawaii exempted the service from a full (EIS), a decision later overturned by the Hawaii in 2007, which mandated an EIS for harbor modifications and operations. Subsequent legislative efforts, including Act 2 passed in November 2007 to permit interim operations during review, were deemed unconstitutional in 2009 for unduly favoring the company, precipitating proceedings and service termination. Despite brief operations demonstrating feasibility for car-carrying ferries in Hawaii's channels, ridership suffered from issues like seasickness in rough waters, and the venture left a legacy of state-backed from $350 million in bonds for , with remaining principal of $3.3 million as of 2025 and payments extending to 2028 funded via harbor revenues. A 2008 state audit highlighted procedural lapses in environmental oversight, underscoring tensions between expedited development and in Hawaii's unique island ecology.

Corporate History

Founding and Early Development

Aboitiz Shipping Corporation launched the SuperFerry brand in 1989 through the acquisition and rebuilding of the ferry Venus, which was refitted and renamed MV SuperFerry 1 as the company's inaugural roll-on/roll-off passenger (ROPAX) vessel. Originally constructed in December 1975 by Shikoku Dockyard in , , for Arimura Sangyo, the ship underwent significant modifications in the , including the addition of new decks that increased its gross tonnage to 9,184 and passenger capacity to 1,808. This introduction marked Aboitiz's shift toward modernized inter-island services, emphasizing enhanced amenities, human resource management-trained crews, and reliable operations on key domestic routes such as Manila-Iloilo-General Santos City-Davao. Early operations faced challenges, including an engine room fire in 1990 that required extensive repairs in , culminating in the installation of new engines delivering 21,200 horsepower by 1991. Despite this setback, the vessel resumed service, contributing to SuperFerry's reputation for elevating passenger shipping standards amid a competitive landscape dominated by aging fleets. Fleet expansion accelerated in the early 1990s under government modernization incentives during President Fidel V. Ramos's administration, with the addition of MV SuperFerry 2 in 1992—a 130-meter optimized for high volume—and MV SuperFerry 3 in 1993, a slightly smaller 110-meter liner. These acquisitions positioned SuperFerry in the "great liner wars," a of intense among operators like William Lines and Sulpicio Lines, who deployed larger, faster ships exceeding 10,000 gross tons, fostering overcapacity by the mid-decade.

Expansion and Mergers

In January 1996, Aboitiz Shipping Corporation merged with William Lines Inc. and Carlos A. Gothong Lines Inc. to form WG&A Superferry, consolidating the operations of the second-, third-, and fourth-largest inter-island shipping firms in the by passenger and cargo volume. This integration combined their complementary fleets—primarily vessels—and extensive route networks, enabling WG&A to dominate domestic sea travel with enhanced capacity for passengers, vehicles, and cargo across key archipelagic routes. The merger facilitated rapid operational expansion, including the acquisition and deployment of upgraded liners such as the SuperFerry 9 (formerly William Lines' Mabuhay 9) and SuperFerry 11, which bolstered service frequency and introduced modern amenities like air-conditioned cabins and dining facilities on long-haul voyages. By pooling assets, WG&A achieved , reducing competition and extending reach to secondary ports in and the while maintaining hubs in and . In August 2003, WG&A absorbed the passenger operations of affiliate Cebu Ferries Corporation, integrating high-speed services primarily linking to nearby islands like , , and Camotes. This move diversified WG&A's offerings beyond conventional ferries, capturing demand for quicker regional travel and aligning fast-craft efficiency with the core roll-on/roll-off network. Following the 2001 departure of the Gothong group, which prompted Aboitiz to buy out partners and revert branding to SuperFerry, the company formalized further consolidation in 2004 by establishing Aboitiz Transport System (ATS). ATS unified SuperFerry's liner services with SuperCat's high-speed ferries and ' regional routes under centralized management, streamlining logistics and expanding multimodal capabilities within the Aboitiz portfolio.

Decline and Rebranding

In the early 2000s, following internal conflicts over ship design and operational strategies within WG&A, the partnership dissolved, prompting Aboitiz Equity Ventures to buy out its partners for approximately P3.65 billion in August 2002, acquiring 61% of the shares and renaming the entity Aboitiz Transport System (ATS). To fund this acquisition and manage debt, ATS divested multiple vessels during a period of elevated global metal prices in 2006–2008, reducing its fleet size and contributing to a contraction in inter-island passenger capacity. Passenger revenues for ATS's SuperFerry brand declined by 5% to P1.4 billion in 2007 from P1.5 billion the prior year, driven primarily by intensified competition from low-cost airlines that eroded demand for sea travel on key routes. By 2008, ATS projected zero growth for its passenger segment amid sustained gains, exacerbating financial pressures as fuel costs rose and the broader Philippine liner industry contracted from around 60 operators in 1998 to fewer than 10 by 2015. In response to these challenges and to consolidate its fragmented brands—including SuperFerry, Negros Navigation, Cebu Ferries, and SuperCat—ATS rebranded its passenger operations as 2GO Travel in February , unifying them under a single identity to streamline marketing, enhance logistics integration, and reposition the company beyond traditional shipping toward a broader supply-chain focus. The replaced the short-lived "NN-ATS" , which had failed to gain traction, with the "" marque across freight and travel divisions to project a modern, cohesive enterprise. This shift marked the effective end of the SuperFerry brand, though legacy vessels continued service under until progressive retirements, such as the final ex-SuperFerry ship, M/V St. Therese of the Child Jesus (formerly SuperFerry 16), in November 2024.

Operations and Routes

Route Network Overview

SuperFerry's route network centered on inter-island roll-on/roll-off (RORO) ferry services linking the ' primary island groups—Luzon, , and —with the as the main departure point for most voyages. This configuration enabled efficient passenger and cargo movement across archipelago barriers, prioritizing direct long-haul connections over extensive short-sea feeders. At its peak in the early 2000s, the network supported weekly or bi-weekly sailings to over a dozen major ports, emphasizing speed on flagship routes like Manila-Cebu, which select vessels completed in approximately 19 hours. Prominent routes included the Manila-Iloilo-General Santos-Davao line, which facilitated direct access to southern while incorporating Visayan stops for consolidation, spanning up to 48 hours or longer depending on vessel and conditions. Other core destinations encompassed as a Visayan hub, and for , and , Zamboanga, and in , with occasional extensions to peripheral ports like , , and from bases. These services integrated vehicle decks for automobiles and trucks, distinguishing SuperFerry from pure passenger operators and supporting economic linkages between urban centers and regional economies. The network's design reflected operational priorities of reliability and capacity over geographic exhaustiveness, avoiding minor island-hopping in favor of high-volume trunk lines; however, it faced disruptions from incidents and competition, leading to route rationalizations by the late before rebranding to Travel in 2012, which largely preserved the core structure.

Luzon Destinations

SuperFerry's primary port in Luzon was Manila North Harbor, which functioned as the company's central hub for and services originating from the island. Located in , the terminal handled high-volume departures, with Pier 2 serving as a key facility for SuperFerry vessels during its peak operations in the 1990s and . This port facilitated routes connecting to distant inter-island destinations, accommodating thousands of s weekly on roll-on/roll-off ferries equipped for vehicles and amenities like cabins and dining. Batangas City, in southern , was another significant destination and departure point, supporting shorter-haul services and connections to nearby islands as well as onward travel to the . The handled SuperFerry calls, integrating with the broader nautical highway system for efficient cargo and passenger flow. These ports emphasized Manila's dominance for long-distance travel, while Batangas catered to regional traffic, reflecting SuperFerry's strategy to leverage 's coastal infrastructure for national connectivity prior to the brand's decline post-2012.

Visayas Destinations

SuperFerry maintained a network of routes linking Manila to major Visayan ports, emphasizing roll-on/roll-off (RORO) services for passengers, vehicles, and cargo to support regional commerce and tourism. Primary destinations encompassed Cebu City as the central hub, handling high-volume traffic due to its role as a gateway to Central Visayas; Bacolod City on Negros Occidental, a key sugar industry center; Iloilo City on Panay Island, facilitating connections to western Visayas; and Dumaguete City on Negros Oriental, serving southern Negros and nearby islands. These ports received multiple weekly sailings, with vessels like SuperFerry 12 and SuperFerry 14 operating combination itineraries such as Manila-Bacolod-Iloilo-Cebu to optimize efficiency and capacity. Additional routes extended to secondary ports including in for northern access, Tacloban City in as an entry point, and in western for localized traffic. Dumaguit in provided proximity to , though with lower frequency compared to primary hubs. Operations prioritized larger RORO ferries for these longer hauls, typically spanning 12 to 24 hours, with amenities including cabins, dining, and vehicle decks to accommodate inter-island migration and freight. Schedule adjustments occurred seasonally to align with demand peaks, such as holidays, but services faced competition from rivals like Sulpicio Lines, influencing fare structures and vessel deployments. Intra-Visayas connections were limited, focusing instead on feeder services or partnerships, as SuperFerry's model emphasized trunk lines from . For instance, Cebu-based extensions occasionally linked to or for regional hops, but these were secondary to Manila-centric operations. The network's design reflected causal priorities of and direct capital-region ties, though it drew criticism for under-serving remote eastern ports like those in Samar-Leyte amid route rationalizations in the late .

Mindanao Destinations

SuperFerry operated ferry services to multiple ports in , primarily connecting them to and intermediate stops in the such as , , and , to facilitate passenger and cargo transport across the archipelago's southern island group. These routes supported economic links between Mindanao's agricultural, mining, and trade hubs and northern economic centers, with sailings typically weekly or bi-weekly depending on vessel assignment and demand. Key destinations included , a major gateway for banana exports and regional commerce; Iligan, serving industrial needs; and , linking to western provinces. Southern ports like and General Santos City handled tuna fisheries and agricultural shipments, while provided access to the trade networks. Vessels assigned to Mindanao routes varied, with roll-on/roll-off ferries like SuperFerry 1 providing direct service from via to City and Davao, achieving the fastest transit times to these southern ports during its operational period in the late 1970s and 1980s. Similarly, pre-merger Aboitiz SuperFerry ships covered Cebu-Iligan-Ozamiz itineraries, accommodating up to 1,330 passengers per voyage to meet regional demand. Services extended to secondary ports including for connectivity, for logging and exports, Surigao for eastern access, and for central riverine trade, though frequencies to these were lower and often integrated into longer hauls. Incidents highlighted operational risks on these routes; for example, SuperFerry 9, serving southern areas, capsized in 2009 approximately nine miles off , resulting in nine confirmed deaths and over 30 missing amid rough seas and evacuation challenges. Despite such events, services remained vital until SuperFerry's phase-out in the mid-2010s, contributing to inter-island mobility before rebranding under successor operators.

Fleet Composition

Roll-on/Roll-off SuperFerries

The (RORO) SuperFerries formed the backbone of SuperFerry's operations, consisting of high-capacity vessels designed for efficient passenger, vehicle, and cargo transport across Philippine inter-island routes. These ships, primarily acquired from shipyards and refitted for local service, numbered 21 in total within the SuperFerry fleet. SuperFerry emphasized RORO technology to enable seamless loading and unloading of wheeled cargo via ramps, distinguishing them from earlier break-bulk ferries and improving connectivity in the . Key examples illustrate the scale and capabilities of these vessels. SuperFerry 9, a passenger/freight RORO with 7,268 gross tons, had a for 1,120 passengers and , highlighting the emphasis on volume transport. Similarly, SuperFerry 12 measured 173 meters in and 26.8 meters in , accommodating multiple vehicle decks alongside passenger accommodations. SuperFerry 16, launched in 1989, represented an early entry in the series and remained in service until its retirement in July 2024 under the renamed M/V St. Therese of the Child Jesus. These RORO SuperFerries were introduced during a period of fleet modernization in the late and , aligning with the broader adoption of RORO designs in the following their initial arrival in the late . The vessels typically featured hulls, multi-level decks for automobiles and trucks, and enhanced for navigating typhoon-prone waters, though specific builds varied by acquisition year and origin.

Conventional Ferries

The conventional ferries associated with SuperFerry operations were legacy non-roll-on/roll-off passenger- vessels primarily from Negros Navigation, which acquired Aboitiz Transport System (including SuperFerry) in 2012 and integrated them under the brand while retaining some traditional designs alongside RoRo ships. These ferries used onboard cranes and derricks for loading vehicles, palletized , and break-bulk goods, enabling service on routes where RoRo was limited, though they required longer port turnaround times compared to ramp-based SuperFerries. A prominent example was M/V San Lorenzo Ruiz, built in 1980 by Onomichi Dockyard Co. in Japan for Negros Navigation's long-haul inter-island routes, such as Manila to Cebu and southern ports. Measuring 127.3 meters in length with a gross tonnage of 6,154, she accommodated up to 1,200 passengers in cabins and open decks, emphasizing affordability for migrant workers and families over the amenities of SuperFerry vessels. Cargo capacity focused on general freight loaded manually or via cranes, supporting agricultural and trade links in the Visayas and Mindanao until her decommissioning in the early 2010s amid fleet modernization. Other conventional types included vessels like M/V St. Peter the Apostle (built ), which served similar liner routes with crane-dependent operations and passenger loads of around 800–1,000, bridging rural economies before RoRo dominance reduced their viability due to higher labor costs and slower handling. These ferries contributed to the company's pre-2012 connectivity but faced criticism for outdated features, prompting gradual replacement by RoRo alternatives post-merger.

Safety Record and Incidents

Pre-2000 Incidents

On March 26, 1997, SuperFerry 7 (formerly Mabuhay 2 of William Lines) caught fire while docked at Pier 4 in Manila North Harbor shortly after unloading passengers bound for . The blaze, which started in the early hours of eve, spread rapidly through the 9,108-gross-ton vessel built in 1974, rendering it a constructive despite efforts by port authorities. No fatalities or injuries occurred, as the ship was empty of passengers and crew had evacuated promptly; this marked WG&A SuperFerry's initial significant operational setback following the brand's launch in 1996. Prior to 2000, no other verified collisions, sinkings, or passenger-involved accidents were documented in SuperFerry's fleet, which primarily consisted of repurposed from predecessor lines like William, Gothong, and Aboitiz. The incident underscored early vulnerabilities in docked vessel amid the archipelago's humid climate and aging , though regulatory probes attributed it to an undetermined onboard ignition source without evidence of . SuperFerry 7 was subsequently scrapped, with WG&A reallocating routes to sister ships like SuperFerry 1 through 6 to maintain service continuity.

2004 SuperFerry 14 Bombing

On February 27, 2004, a bomb exploded aboard the MV SuperFerry 14, a roll-on/roll-off ferry carrying approximately 900 passengers and crew, approximately 90 minutes after departing Manila for a voyage to Cebu via intermediate ports. The device, consisting of TNT explosives concealed in a backpack and placed in a tourist accommodation area, detonated around midnight in Manila Bay, triggering a massive fire that engulfed much of the vessel. The and ensuing killed 116 people, primarily through direct explosion trauma, burns, and , while injuring over 180 others; it marked the deadliest terrorist in Philippine history and the most lethal maritime terrorist incident globally. Rescue efforts by nearby vessels and units allowed the ferry to be maneuvered toward shore, but chaos and limited life-saving equipment exacerbated the death toll. The Group (ASG), an Islamist militant organization seeking to establish an independent in the southern , claimed responsibility for the bombing shortly after, describing it as retaliation against the Philippine government's alliances with the and economic targets. and military investigations, supported by U.S. intelligence, confirmed ASG operatives had smuggled the bomb aboard prior to departure, with forensic evidence linking the explosives to ASG bomb-making networks in . In the aftermath, authorities arrested multiple ASG suspects tied to the plot, including bomb assemblers and planners, leading to convictions under Philippine anti-terrorism laws; by 2005, at least seven ASG members faced charges directly related to the attack. The incident exposed systemic gaps in pre-boarding screening and , contributing to the implementation of stricter maritime protocols under the Ship and Port Facility Security Code later that year.

Post-2004 Accidents and Sinkings

On September 6, 2009, MV SuperFerry 9, a roll-on/roll-off ferry operated by SuperFerry and owned by Aboitiz Transport System, sank in Sibuco Bay off the while en route from to . The 7,268-gross-ton vessel, carrying 971 passengers and crew, began listing sharply around 3:30 a.m. due to water ingress, prompting the captain to order abandonment by 4:00 a.m.; it fully submerged by 9:30 a.m. after passengers transferred to life rafts and nearby vessels. Nine people were confirmed dead, with initial reports citing over 30 missing, though rescue operations by the , navy ships, and fishing boats saved more than 900 individuals amid rough seas and darkness. The incident highlighted ongoing vulnerabilities in Philippine inter-island operations, where overloading, poor maintenance, and inadequate safety protocols have contributed to recurrent disasters. The Board of Marine Inquiry (BMI) probed the sinking, examining potential causes including uneven cargo stowage—such as unsecured containers shifting to starboard, exacerbating the list—and possible damage from undetected puncture or structural fatigue. The attributed the initial tilt to winds of up to 10 knots and waves, but meteorological data indicated moderate conditions insufficient to solely explain the rapid flooding. Preliminary BMI findings pointed to the master's lapses in judgment, including delayed response to flooding and failure to maintain stability, amid the ship's prior history of engine failures and a 2007 suspension for safety violations. In response, the grounded the entire Aboitiz fleet temporarily for inspections, revealing no immediate systemic defects but underscoring regulatory gaps in cargo securing and vessel inspections. No other sinkings of SuperFerry vessels were recorded post-2004, though the event intensified scrutiny on the company's adherence to Philippine standards, which have been criticized for lax enforcement despite international conventions.

Safety Measures and Regulatory Compliance

SuperFerry vessels operated under the regulatory oversight of the , the primary Philippine government agency responsible for enforcing maritime safety standards, including vessel construction, stability, manning, and operational procedures as outlined in the Philippine Merchant Marine Rules and Regulations (PMMRR) of 1997. Compliance required regular inspections for seaworthiness, life-saving equipment, fire suppression systems, and navigation aids, with empowered to suspend operations for violations. The company distinguished itself by adopting international standards beyond basic domestic requirements, becoming the first Philippine shipping operator to implement the International Safety Management (ISM) Code, which mandates systematic safety management, , emergency preparedness, and crew training. This certification emphasized , accident reporting, and continuous improvement in safety protocols, contributing to SuperFerry's relatively strong safety record compared to the broader Philippine ferry sector, where and maintenance lapses are common. SuperFerry also complied with the International Ship and Port Facility Security (ISPS) Code for vessels over 500 gross tons, involving security assessments, access controls, and coordination with port authorities to mitigate threats like unauthorized boarding or sabotage. Post-incident responses included enhanced audits; for instance, following the 2011 grounding of SuperFerry Sarangani, MARINA grounded nine vessels pending reinspection and a joint safety management audit with the Philippine Coast Guard, after which operations resumed upon verified compliance. Despite these measures, enforcement challenges in the Philippine domestic ferry industry, such as inconsistent oversight and operator resistance to stringent rules, periodically affected SuperFerry, underscoring that while the company pursued proactive compliance, systemic regulatory gaps persisted.

Economic Impact and Criticisms

Contributions to Philippine Connectivity

SuperFerry, as a leading operator of roll-on/roll-off (RoRo) ferries, bolstered inter-island connectivity in the by integrating passenger, vehicle, and cargo transport across , , and . Its vessels serviced key routes such as to , City, and , enabling efficient movement of goods and people in an reliant on links for over 98% of domestic inter-island , which totals roughly 80 million tons of cargo annually. By participating in the RoRo system along the Strong Republic Nautical Highway, SuperFerry helped reduce shipping costs by approximately 30% and cut travel times between and by 12 hours relative to prior load-on/load-off methods, while lowering passenger fares by up to 40%. These improvements facilitated seamless vehicle boarding, enhanced freight flow for agricultural products (with a reported 60% increase in such movements), and supported a 52% rise in inter-island trade volumes. The company's large-capacity ships, often accommodating over 1,000 passengers and crew alongside substantial cargo decks for trucks and containers, promoted regional economic cohesion by linking rural producers to urban markets and boosting household incomes near RoRo ports by an average of 15.43% through expanded non-agricultural opportunities. SuperFerry's operations thus exemplified how modern RoRo services addressed the ' geographic fragmentation, fostering , , and labor mobility essential for national development.

Operational Challenges and Economic Factors

SuperFerry operations were hampered by recurring mechanical and navigational issues, including engine failures that delayed voyages and stranded passengers, as seen in multiple incidents with vessels like SuperFerry 9, which experienced repeated propulsion problems in 2006. Groundings further disrupted service, such as the 2011 incident involving a SuperFerry vessel off , which stranded 618 passengers, including 41 children, due to the ship tilting after running aground. These challenges were exacerbated by the archipelago's environmental demands, including typhoon-prone routes and the need for constant maintenance on aging fleets acquired second-hand from , which strained logistical reliability in a market reliant on timely inter-island connectivity. Economically, SuperFerry's parent company, Aboitiz Transport System, reported significant losses in 2008 attributed to surging fuel prices, which escalated to 40% of total operating expenses from lower budgeted levels earlier in the year. This was compounded by intense competition from low-cost airlines, which eroded passenger volumes and revenues on key routes, as air travel offered faster alternatives amid rising sea fares insufficient to offset costs. The 2008 global financial crisis further impeded divestment efforts, delaying the planned sale of the ferry unit and contributing to sustained financial pressure. These pressures culminated in strategic restructuring, with SuperFerry merging into the broader in 2012 following integration with Negros Navigation, driven by the need to consolidate operations and achieve amid persistent deficits. The SuperFerry brand was eventually phased out, with the last vessels retired by 2024, reflecting the unviability of standalone operations in a sector constrained by regulated fares, high capital requirements for fleet upgrades, and vulnerability to external shocks like fuel volatility.

Criticisms of Safety Oversight and Government Role

Criticisms of the Philippine government's safety oversight in relation to SuperFerry operations intensified following the sinking of MV SuperFerry 9 on September 6, 2009, off the , which resulted in at least nine deaths and 30 missing from 971 passengers and crew aboard. The vessel had a history of seagoing accidents, including repeated engine failures in April 2006 that stranded passengers at sea for over a day, leading the (MARINA) to suspend its operations in 2007 due to safety concerns. Critics argued that MARINA's decision to reinstate the ferry's despite this record exemplified lax enforcement, allowing potentially substandard vessels to resume service without sufficient remedial verification. In response to the SuperFerry 9 incident and other contemporaneous sea tragedies, the Philippine initiated inquiries in September 2009 to review government capabilities in preventing maritime accidents, with lawmakers highlighting issues such as potential vessel overloading and inadequate regulatory scrutiny. Senator Ramon Revilla Jr. emphasized the need to examine overloading practices, while broader resolutions cited a "long history of allegations of and between ferry operators and regulatory bodies," pointing to systemic failures in MARINA's and processes that permitted unsafe operations across the industry, including major operators like SuperFerry. MARINA, as the primary agency responsible for issuing passenger ship safety certificates and enforcing compliance with international standards like the ISM Code, faced accusations of inadequate oversight contributing to recurring incidents, even as SuperFerry maintained a relatively stronger safety profile compared to smaller operators. Reports attributed such lapses to a culture of corruption enabling unseaworthy vessels and ignored safety protocols, with government regulators criticized for insufficient penalties and delayed phase-outs of aging fleets. These concerns were echoed in industry analyses noting persistent challenges in despite post-2008 reforms prompted by other disasters, underscoring causal links between weak enforcement and preventable risks in high-volume services like SuperFerry routes.