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Team Asobi

Team Asobi is a headquartered in , operating as a first-party studio under Interactive Entertainment's label, renowned for creating innovative, family-friendly platforming experiences that showcase hardware capabilities. Originally formed in 2012 as an internal team within Sony's to develop technology demonstration software ahead of the PlayStation 4's launch, Team Asobi debuted with The Playroom, an app bundled with the console that highlighted the PlayStation Camera's features through interactive robotic companions. This was followed by The Playroom VR in 2016, a title for that expanded on playful, motion-controlled mini-games. The studio gained widespread acclaim with the introduction of its mascot character, Astro Bot, in Astro Bot Rescue Mission (2018), a praised for its inventive level design, precise controls, and joyful gameplay that earned it multiple awards, including Best VR Game at 2018. Building on this success, Team Asobi delivered Astro's Playroom in 2020 as a free pack-in title with the , utilizing the console's DualSense controller's haptic feedback and adaptive triggers to create an interactive showcase of Sony's hardware history spanning over 25 years. In 2021, following the closure of , was restructured as an independent entity with a dedicated focus on original development, growing from approximately 35 members to a diverse international team emphasizing "play" in all its forms. The studio's flagship title, Astro Bot (2024), a full-fledged celebrating PlayStation's legacy through cameos and mechanics inspired by iconic franchises, achieved critical and commercial triumph, winning Game of the Year at 2024, the 2025, and the BAFTA Games Awards 2025, while earning the Studio of the Year honor at the 2024 . Team Asobi's philosophy centers on crafting accessible, innovative games that evoke wonder and happiness for players of all ages, often integrating advanced technologies like and haptic feedback to push boundaries in joyful, Japanese-inspired design. With ongoing projects and a commitment to expanding the Astro Bot universe, the studio continues to embody 's tradition of magical, tech-forward entertainment.

Overview

Formation and Background

Team Asobi was founded in 2012 as an internal development team within Sony Interactive Entertainment's Japan Studio, based in Tokyo, Japan. The studio was established by Nicolas Doucet, who has served as its and studio head since inception, drawing on his prior experience at Sony's to guide its formation. The team's name derives from the Japanese word asobi, meaning "to play," which encapsulates its foundational emphasis on creating joyful and experimental experiences. Initially conceived as a small prototyping unit, Team Asobi was tasked with developing innovative tech demos to highlight the capabilities of upcoming hardware, such as the PS4, prioritizing engaging gameplay over conventional project development. From its start, the team consisted of a handful of developers drawn from , fostering a composition that was predominantly —around 75% in its early years—with a bilingual work environment in Japanese and English to blend local design traditions with global perspectives. This setup allowed Team Asobi to emphasize game design influences, such as precise controls and whimsical movement mechanics, while aiming to craft experiences that resonate internationally.

Role within Sony Interactive Entertainment

Team Asobi operates as a first-party studio under (SIE) since its official designation in 2021, granting it direct access to platforms and resources for development. This status positions the studio as an integral part of the family, enabling seamless integration with SIE's global ecosystem while allowing creative autonomy in project execution. Originally formed as an internal team within , Team Asobi's transition to independence solidified its role in SIE's portfolio of developers focused on innovative gameplay experiences. With a current team size of approximately 65 members, Team Asobi remains one of SIE's smallest first-party studios, fostering a nimble that emphasizes quality over scale. Headquartered in , , the studio maintains a distinct "Japanese-made" identity in its game design, with about 75% of its staff being Japanese, which influences its approach to precise controls and cultural nuances in gameplay. This location and composition allow Team Asobi to blend local heritage with international talent, contributing to SIE's diverse developer lineup. Strategically, Team Asobi plays a key role in prototyping and showcasing new PlayStation console features, often through pack-in titles and VR experiences that highlight hardware innovations like the DualSense controller. Its dedicated R&D efforts provide early demonstrations of technological capabilities, filling a unique gap within PlayStation Studios by prioritizing joyful, accessible tech showcases. SIE provides ongoing support, including full funding, publishing for all major releases, and unrestricted access to hardware prototypes, ensuring the studio's continued growth and innovation without budgetary or temporal constraints.

History

Early Years at Japan Studio

Team Asobi was formed in 2012 as a subunit within SIE , one of Interactive Entertainment's oldest first-party developers, established to explore experimental concepts in motion controls and (VR) prototypes. The team, led by creative director Nicolas Doucet, began with regular brainstorming sessions that emphasized rapid iteration on playful ideas, often using simple prototypes to test core mechanics before committing to more polished development. In its initial years, Team Asobi concentrated on developing short, experimental prototypes rather than complete games, including internal demos designed to showcase hardware capabilities and motion-based interactions. These efforts involved close collaboration with other teams on technology demonstrations, which helped the group build foundational expertise in platforming mechanics and controller feedback systems, including gyroscopic controls and haptic feedback. This prototyping phase produced early works like The PlayRoom VR (2016), a collection of VR mini-games highlighting mixed-reality multiplayer experiences. By the pre-2018 development period, Team Asobi had grown from its prototyping roots into a more structured unit, committing to its first major project: a full title that would become , released in 2018. This transition marked a significant milestone, as the team shifted from internal tech experiments to delivering a polished, player-facing experience. The studio's experimental approach was deeply influenced by Studio's legacy of innovative titles, such as , which fostered a culture of bold, creative risk-taking within the broader organization.

Independence and Expansion

In February 2021, announced the restructuring of SIE , with the studio effectively closing its doors and being re-centered around Team Asobi as of April 1, 2021, allowing the team to operate as an independent first-party studio focused on the Astro series. This transition preserved the core expertise of Team Asobi's developers, including studio director Nicolas Doucet, who founded and has led the team since its inception in and assumed the studio director role in , continuing in that role post-restructuring to maintain continuity in their innovative development. The shift brought significant challenges, including uncertainty over future projects amid the broader layoffs at , where the majority of staff were let go; however, Team Asobi quickly pivoted to PS5-focused work with strong support from SIE leadership, enabling them to build on without major disruptions. Following the 2021 independence, Team Asobi expanded its operations, growing from approximately 35 members to over 60 by mid-2022, with plans to reach around 100 to support more ambitious titles and shift from experimental prototypes to flagship platformers. By 2025, following the success of Astro Bot (2024), the team had grown to approximately 65 members, with ongoing recruitment to support future projects. This growth was bolstered by SIE's investment in the studio as a permanent entity, confirmed in June 2021 when Team Asobi was officially integrated into PlayStation Studios with a new logo and dedicated social channels.

Games Developed

ASTRO BOT Rescue Mission

ASTRO BOT Rescue Mission was released on October 2, 2018, exclusively for (PSVR) as a companion title to the VR headset's ecosystem. Developed by SIE Japan Studio's ASOBI team (later rebranded as Team Asobi), it served as a showcase for PSVR's immersive capabilities, emphasizing playful exploration in a environment. Development of the game began around 2016, building on early prototypes featured in The Playroom VR, such as the "Robot Rescue" mini-game, and evolving into a full platformer tailored for PSVR. The ASOBI team, under Nicolas Doucet, focused on transforming these experimental concepts into a cohesive adventure, prioritizing VR-specific interactions to create a of presence and joy in gameplay. In the core gameplay, players control Astro Bot, the captain of a spaceship crew, tasked with rescuing over 50 lost bots scattered across five vibrant worlds comprising 20 main levels and five boss encounters. motion controls enable immersive actions, including head-tracking for navigation, hand gestures for punching enemies, and gliding with arm movements to traverse dynamic environments filled with obstacles like wind currents and laser traps. Levels draw inspiration from classic platformers but adapt to scale, allowing players to lean into the action as if standing in the bot's world. A key innovation lies in the integration of the 4 controller as an interactive in-game tool, functioning as multiple gadgets such as a spaceship (using the light bar as a and motion sensors for flight), a fan to blow away enemies, or a drill for burrowing. This pioneering use of the controller's haptic feedback, , and provides tactile immersion, like feeling wind from the fan or vibrations during flight, enhancing VR's sensory depth without additional hardware. Commercially, the game was bundled with select PSVR kits, positioning it as an accessible tech demo to highlight VR's potential and drive headset adoption.

ASTRO's PLAYROOM

Astro's Playroom is a platforming video game developed by Team Asobi and published by Sony Interactive Entertainment. Released on November 12, 2020, alongside the PlayStation 5 console launch in North America, the game comes pre-installed on every PS5 unit at no additional cost to players, serving as a free demonstration title designed to showcase the system's innovative hardware. Following the critical and commercial success of Astro Bot Rescue Mission in 2018, Team Asobi initiated development on Astro's Playroom in early 2018, evolving it from initial technology prototypes into a cohesive experience focused on highlighting the DualSense wireless controller's capabilities. The project was completed in approximately two and a half years by a core team of around 35 developers, aligning precisely with the PS5's debut to provide immediate, accessible immersion into the new platform's features. The game's gameplay revolves around , a diminutive , navigating a series of platforming challenges across four distinct worlds that metaphorically represent components of the PS5's internal architecture: Cooling Springs (evoking CPU cooling systems), (), Memory Meadow (), and SSD Speedway (). Each world features linear levels filled with collectibles, such as puzzle pieces and artifacts referencing history, encouraging exploration through jumping, gadget usage, and environmental interactions. These challenges are tailored to emphasize the DualSense controller's adaptive triggers, which provide variable resistance for actions like firing weapons or climbing, and haptic feedback, which delivers nuanced vibrations to simulate sensations such as walking on sand or splashing through water. Key innovations in Astro's Playroom include the creative replication of PS5 hardware elements within the game world, such as cooling fans reimagined as interactive gadgets that players activate by blowing into the DualSense's built-in to generate wind currents for propulsion. Mini-games and environmental puzzles further integrate controller , with haptic simulating tactile experiences like the chill of in Cooling Springs or the rumble of high-speed flows in SSD Speedway, enhancing player immersion without requiring separate peripherals. This approach not only demonstrates the DualSense's potential for expressive gameplay but also positions Astro's Playroom as a pivotal showcase for the PS5's hardware philosophy, blending joyful platforming with technical education in a compact, approximately four-to-five-hour experience.

ASTRO BOT

Astro Bot is a 2024 3D platformer developed by Team Asobi and published by exclusively for the console. Released on September 6, 2024, as a full-priced standalone title priced at $60, it marks the studio's first major retail release in the Astro Bot series, evolving the character beyond its origins in prototypes and tech demos. Development commenced in 2021 shortly after Team Asobi's establishment as an independent studio within , with the project spanning approximately three years and focusing on expanding the series into a expansive 3D platformer. The game features over 50 diverse planets (serving as levels) distributed across six unique galaxies, each themed around different environments and challenges that highlight innovative platforming mechanics and hardware integration. At its core, the narrative follows as he pilots a repaired to search for his crew of VIP bots, who have scattered following an attack by a mysterious ; emphasizes open exploration, collecting puzzle pieces to construct and upgrade companion bots with new abilities, and rescuing these VIPs to progress. This structure prioritizes accessibility, with intuitive controls and optional assists designed for players of all skill levels and ages, ensuring broad appeal without relying on microtransactions for progression or content. Key innovations include over 150 cameo appearances from iconic characters, such as from and from Insomniac's series, reimagined as customizable VIP bots that players rescue and equip with special powers drawn from their original games. Additional modes like time trials and speedrun challenges provide , encouraging mastery of levels filled with hidden secrets and environmental puzzles. Production involved a core team that expanded to 65 members, allowing for a tight-knit creative process that emphasized joyful, family-friendly gameplay while leveraging the DualSense controller's haptic feedback and adaptive triggers for immersive interactions, such as feeling the texture of surfaces or the recoil of gadgets. The title also incorporates post-launch enhancements for the PS5 Pro, including PlayStation Spectral Super Resolution (PSSR) for stable at 60 frames per second, improved ray-traced , and reduced for sharper visuals without performance trade-offs. Post-launch, as of November 2025, the game has received free content updates, including five additional challenge levels in the Vicious Void Galaxy with new Special Bots, released in July 2025, expanding the total number of planets beyond 50.

Development Philosophy

Emphasis on Joyful Gameplay

Team Asobi's design philosophy is fundamentally rooted in bringing happiness to players, drawing inspiration from the Japanese concept of "asobi," which translates to "play" and evokes a sense of carefree, joyful engagement reminiscent of childhood wonder. This approach prioritizes emotional upliftment, aiming to create experiences that foster delight and positivity rather than tension or competition. Studio Head and Creative Director Nicolas Doucet has emphasized that the team's own happiness during development is essential to infusing games with genuine joy, ensuring that players feel a similar sense of fulfillment. Central to this philosophy are design tenets that promote accessibility and sustained enjoyment, such as short, bite-sized levels structured to encourage replayability without overwhelming players. Doucet has further noted that developing smaller-scale games benefits both developers and audiences by allowing focused iteration and broader appeal, aligning with the studio's commitment to joyful, approachable experiences. Intuitive controls form another cornerstone, enabling seamless interaction that relies on positive feedback loops—like responsive animations and rewarding sound cues—to build confidence and avoid frustration. These elements create a flow of continuous delight, where every action feels playful and affirming, aligning with the studio's goal of universal appeal across through content. Under Doucet's influence, Team Asobi places "pure joy" at the forefront, favoring straightforward, emotionally engaging mechanics over intricate narratives, much like the whimsical spirit of classic platformers such as . is further enhanced by features including controller remapping, adjustable stick inversion, and high-contrast visuals, making the games approachable for diverse players while maintaining core challenges. The studio's evolution reflects this commitment, transitioning from experimental prototypes that tested playful ideas to fully polished titles where surprise and delight permeate every interaction, such as unexpected power-ups and hidden environmental responses. This iterative process, involving and team-wide playtesting, ensures that joy remains the unifying , evolving simple concepts into magical, memory-making moments.

Integration of PlayStation Hardware Features

Team Asobi's games are fundamentally designed as showcases for hardware, integrating features like haptic feedback, adaptive triggers, and 3D audio from the outset to create immersive experiences that highlight Sony's technological innovations. This approach, often described by the studio as "technomagic," blends advanced technology with magical gameplay elements to evoke wonder, such as turning controller vibrations into tangible environmental interactions. It stems from the studio's close collaboration with Sony's hardware teams, allowing early access to prototypes that inform core gameplay mechanics rather than treating them as afterthoughts. For instance, was built specifically to demonstrate the DualSense wireless controller's capabilities, using its advanced features to make environmental interactions feel tangible and responsive. In the ASTRO series, the DualSense controller's adaptive triggers and haptic feedback are leveraged to simulate real-world sensations, enhancing player immersion without overwhelming the joyful core of the gameplay. Adaptive triggers provide variable resistance for actions such as drawing a bowstring or activating power-ups, while convey diverse textures like shifting sands, raindrops, or the rhythmic steps of robot characters. These elements are tightly integrated into mechanics, such as feeling the controller "grip" objects or vibrate with environmental feedback, ensuring the hardware drives intuitive and engaging interactions. The studio's legacy with further emphasizes motion-based controls, evolving from the PS VR era to PS5's advanced audio technologies. utilized the DualShock 4's motion sensors and optional PS Move controllers to enable precise, gesture-driven platforming in , placing players directly in the action. This foundation carries into PS5 titles like , which incorporates Tempest 3D AudioTech to deliver spatial soundscapes, allowing players to pinpoint audio cues from bots or environments for more dynamic navigation. Team Asobi's prototyping process involves rigorous early testing with hardware prototypes to ensure features shape gameplay fundamentals, as seen in their use of pre-release DualSense units to validate ideas like texture-based haptics. As of 2025, the studio remains dedicated to optimizing for PlayStation 5's specific hardware, such as the DualSense and SSD, to deliver uniform experiences across players' homes, even as PC ports become more common in the industry. This methodology, refined over years of R&D, prioritizes features that enhance accessibility and fun, with the studio committing to future PlayStation innovations to continue pushing hardware boundaries.

Reception and Impact

Critical Acclaim

Team Asobi's games have received widespread critical acclaim for their creativity, technical polish, and innovative showcase of hardware capabilities. Astro Bot (2024), the studio's flagship title, holds a score of 94/100 based on over 140 reviews, establishing it as a benchmark for platformers with its inventive level design and joyful execution. Critics consistently praise the series for delivering pure, unadulterated fun through precise controls and whimsical worlds that appeal across generations. A common thread in reviews is the emphasis on joyful and inventive platforming mechanics, often described as a refreshing return to form for the genre. Outlets like highlight the "endlessly inventive levels and fantastically fun abilities" that keep gameplay engaging without repetition. Similarly, Polygon lauds Astro Bot as a "fantastic, fun game celebrating decades of Sony heroes," underscoring its heartfelt nods to history. The studio's effective integration of the DualSense controller's haptic feedback and adaptive triggers has been hailed as transformative, with noting its role in elevating immersion to new heights in Astro Bot. Astro Bot Rescue Mission (2018) was celebrated as a standout in gaming, earning a score of 90/100 and averages around 9/10 for its accessible yet thrilling platforming. Reviewers praised its intuitive motion controls and charming bots, positioning it as one of the best PSVR experiences for blending accessibility with high-energy fun. (2020), bundled with the , garnered an 83/100 on despite its brevity, with critics hailing it as the ideal console introduction. described it as a "quick and delightful celebration of PlayStation's history," transcending its demo-like role through clever DualSense utilization. Astro Bot (2024) further solidified this acclaim, often called a "return to form" for platformers with its emphasis on —through cameo appearances of iconic characters—and broad inclusivity via simple, approachable mechanics suitable for all ages.

Awards and Industry Recognition

Team Asobi's games have garnered significant acclaim across major industry awards, particularly for their innovative use of hardware and joyful platforming experiences. Astro Bot (2024), the studio's flagship title, dominated the 2024 , securing Game of the Year, Best Game Direction, Best Family Game, and Best , highlighting its exceptional design and broad appeal. At the 2025 , Astro Bot won Game of the Year, Outstanding Achievement in , Outstanding Technical Achievement, and Family Game of the Year. At the 2025 BAFTA Games Awards, Astro Bot won five categories, including Best Game, , Audio Achievement, Family, and , further cementing its status as a benchmark for platformers. At the 2025 , it won Best Audio and Best Technology. Earlier titles also received notable recognition for pioneering VR and hardware integration. (2018) won Best VR/AR Game at , praised for its immersive mechanics that redefined VR platforming. It earned nominations for Best Game and Game Design at the 2019 BAFTA Games Awards, as well as the Innovation Award at the 2019 (affiliated with the Independent Games Festival), where it was lauded for innovative design in . (2020), bundled as a PS5 tech demo, was nominated for Video Game of the Year, Excellence in Animation, and Excellence in Design at the 2021 , earning praise for its role in demonstrating the DualSense controller's haptic feedback and adaptive triggers. The studio itself has been honored for its consistent output of high-quality, family-oriented titles. In 2024, Team Asobi was named Studio of the Year at the , and Astro Bot won Best Audio Design, reflecting its growth from a small experimental team to a key contributor. Director Nicolas Doucet has been recognized through these victories, with his leadership credited in award speeches for fostering innovative, hardware-focused development at the studio. Beyond individual accolades, Team Asobi's work has had a lasting influence on the gaming industry, revitalizing the genre on and inspiring third-party developers to explore similar joyful, tech-driven experiences. Astro's Playroom significantly boosted PS5 adoption by serving as an accessible showcase for the console's features, while has been credited with sparking renewed interest in pure platformers, encouraging broader innovation in family gaming.

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