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The Cost of Loving

The Cost of Loving is the third studio album by the English band , released on 7 February 1987 by . Comprising nine tracks, the album runs for 42 minutes and 12 seconds, blending , jazz-influenced soul, and elements. The album was recorded between May, August, and October 1986 at Solid Bond Studios in , , marking a shift in the band's sound toward a more polished, modern soul aesthetic inspired by artists like and . Core band members (lead vocals, guitar, bass, keyboards, drum machine) and (piano, electric piano, , synthesizer, ) handled the majority of instrumentation, with drummer and percussionist Steve White providing rhythm throughout. Additional contributors included Dee C. on select tracks and other musicians such as bassist Camelle Hinds and saxophonist Billy Chapman. served as primary alongside the band, emphasizing state-of-the-art techniques that contrasted with their earlier analogue approaches. Key tracks include the "It Didn't Matter," a co-written by Weller and Talbot that peaked at number 41 on the , and the "The Cost of Loving," which uses economic metaphors to explore struggles and reached number 86. Other notable songs are "Right to Go," "," and "Fairy Tales," the latter featuring orchestral arrangements by John Mealing. The full track listing is: "It Didn't Matter" (5:44), "Right to Go" (5:10), "" (6:10), "Fairy Tales" (4:08), "" (4:31), "Walking the Night" (4:30), "Waiting" (4:26), "The Cost of Loving" (4:19), and "A Woman's Song" (3:02). Upon release, The Cost of Loving debuted at number 2 on the , where it spent seven weeks and earned a for 100,000 copies sold. It also charted at number 41 in and number 45 in . Critical reception was mixed, with some praising its funky, sophisticated production while others, including Weller himself in later reflections, criticized the songwriting as underdeveloped and the overall direction as overly commercial. awarded it 3 out of 5 stars, noting its emphasis on jazz-inspired but highlighting a perceived lack of the band's earlier . In retrospective rankings, placed it eighth out of the band's nine studio albums, acknowledging its smooth grooves but pointing to Weller's personal distractions during recording as a factor in its execution. The album represented a transitional phase for the Style Council, following the politically charged Our Favourite Shop (1985) and preceding the experimental Confessions of a Pop Group (1988), as Weller explored romantic and introspective themes amid evolving musical tastes in the late 1980s. Despite its commercial success, it contributed to growing tensions within the band, influencing Weller's decision to disband the Style Council in 1989.

Background

Band context

The Style Council was formed in early 1983 by , the former lead vocalist, songwriter, and guitarist of the punk and mod rock band , which he disbanded in late 1982 at the height of its popularity. Weller sought to explore new musical directions beyond The Jam's energetic, guitar-driven sound, drawing inspiration from soul, jazz, , and sophisticated pop influences that were emerging in the early 1980s British music scene. Teaming up with keyboardist , previously of , Weller established the group as a platform for his evolving artistic vision, emphasizing lush arrangements and socially conscious themes over the raw aggression of his prior work. The band's initial releases marked a period of stylistic experimentation and growing commercial acclaim in the and . Their debut EP, (1983), introduced this eclectic blend, followed by the full-length album (1984), which incorporated jazz-infused tracks and peaked at number 2 on the . The 1985 album , retitled Internationalists in some markets to avoid political connotations, achieved even greater success, topping the UK chart and featuring hits like "Shout to the Top!", which reached number 7 on the . These works showcased Weller's commitment to diverse genres while addressing contemporary social issues, solidifying the band's reputation as innovators in the movement. At its core, The Style Council revolved around Weller's creative control, with providing essential keyboard textures that enhanced the group's smooth, orchestral sound. The lineup expanded to include supporting members such as vocalist , who contributed backing and lead vocals, and drummer Steve White, whose precise rhythms supported the band's fusion of pop accessibility and R&B grooves. This configuration allowed Weller to respond dynamically to trends, integrating soulful elements like horn sections and vocal harmonies to create a more mature, cosmopolitan aesthetic distinct from mainstream .

Album conception

Following the release of in 1985, which emphasized political and social themes, Paul Weller shifted his songwriting focus toward personal introspection for . This change allowed Weller to explore more intimate subjects, drawing from his evolving life experiences during a transitional period for . During this time, Weller was developing a relationship with bandmate , which contributed to the album's emphasis on themes of love and emotional vulnerability. Weller intended the album to delve into mature soul and R&B themes centered on , relationships, and their emotional and personal costs, marking a deliberate pivot to contemporary soul sounds. Influenced by artists such as for his soulful depth and for her modern R&B sensibility, Weller aimed to recontextualize The Style Council as a sophisticated soul outfit, building on the band's earlier soul elements evident in . This direction reflected Weller's admiration for mid-1980s American soul trends, prioritizing emotional nuance over prior political commentary. The inclusion of a cover of Anita Baker's "Angel" served as a direct homage to contemporary , adapted to fit The Style Council's polished ensemble sound with added retro organ and elements from . Weller selected the track to underscore the album's thematic emphasis on romantic vulnerability, integrating it as a bridge between homage and original material. In the UK, Weller opted to structure the release as a double EP package on two 12-inch records rather than a conventional , aiming for enhanced audio fidelity and a more conceptual presentation that aligned with his vision for the project's soulful cohesion. This format choice highlighted the album's departure from standard rock conventions, emphasizing its role as a curated soul statement.

Production

Recording process

The recording sessions for The Cost of Loving took place intermittently in May, August, and October 1986 at Solid Bond Studios in , a facility owned by . These sessions marked a shift toward live band performances captured in the studio, followed by targeted overdubs, to cultivate organic soul grooves that contrasted with the heavier reliance on synthesizers in the band's prior releases like . The production emphasized a fuller, more authentic R&B texture, incorporating experimentation with horn sections—such as and contributions—and layered backing vocals to enhance the album's polished yet rootsy aesthetic. This approach was constrained by a tight timeline, as Weller balanced the sessions with ongoing touring obligations from earlier in the year, resulting in the fragmented recording schedule across several months. Paul Weller served as the sole producer, guiding the sessions to evoke a modern American soul sound inspired by contemporaries like . Final mixing occurred in late 1986, with external engineers providing key input: handled the blend for "Fairy Tales," while refined "It Didn’t Matter" and the cover of ’s "," ensuring a cohesive, glossy finish aligned with the album's soulful ambitions.

Production team

Paul Weller acted as the primary producer for The Cost of Loving, overseeing arrangements, instrumentation, and overall production across all tracks at Solid Bond Studios during sessions spanning May, August, and October 1986. His hands-on approach emphasized a , live-band aesthetic, drawing from his vision to blend pop, , and elements. Mixing duties were handled by a team of engineers to enhance the album's polished sound, with notable contributions including on the track "Fairy Tales," infusing authenticity through his expertise as a legendary producer and musician. Other mixers involved were Jezar for "Right to Go," Matthew Kasha for "Heavens Above," Carl Beatty for "Walking the Night," John Valentine for "Waiting," and Alan Leeming for "The Cost of Loving." Alan Leeming and Jezar also served as key recording engineers, capturing the album's live instrumentation with precision. The Dynamic Three provided additional production input through their rap elements on "Right to Go," collaborating on writing and performance to incorporate influences into the album's eclectic style. This track marked an experimental foray into rap, co-written by the group alongside Weller and drummer Steve White.

Release and promotion

Release details

The Cost of Loving was released on 7 February 1987 by in both the and the . In the UK, the album was issued as a double 12-inch EP in a sleeve, comprising two EPs titled The Cost of Loving and The Cost of Loving, Vol. 2, played at . The US edition, by contrast, appeared in standard and cassette formats. The album's marketing positioned it as a sophisticated soul record, emphasizing its jazz-inspired grooves and aiming to appeal to fans of modern soul sounds through targeted radio promotion of its singles. Notably, no extensive tour was launched in direct conjunction with the release, with promotional efforts instead focusing on media appearances and single tie-ins, such as the lead single "It Didn't Matter." Internationally, the album saw a near-simultaneous rollout across Europe and Japan in early 1987, with releases in countries including Germany, France, and Japan following the standard track listing.

Singles

The Style Council's album The Cost of Loving spawned two singles, both emphasizing the record's soulful, jazz-inflected sound rooted in themes of love and relationships. "It Didn't Matter", the , was released in the UK on 5 January 1987, ahead of the album's February launch, and featured lyrics exploring in romance. It peaked at number 9 on the , marking the band's final top 10 hit and generating pre-album anticipation through radio play on and pop stations. The 7-inch version included the B-side "All Year Round", a gentle , while the 12-inch edition added an extended mix of the A-side and an instrumental version. A promotional , directed by Richard Belfield, depicted the band in urban settings to underscore the track's introspective vibe. "Waiting", issued on 7 March 1987 as the album's second , delved into longing and patience in love but struggled commercially, peaking at number 52 on the and failing to enter the top 40. Its B-side was "Françoise" (theme from JerUSAlam), while the 12-inch format included "Françoise" and an instrumental version of "Waiting". No further singles were extracted from the album in the UK. Internationally, the "The Cost of Loving" was issued as a in , backed with "All Year Round". The singles' promotion targeted soul and pop radio audiences, aligning with the album's shift toward R&B and jazz influences, though "It Didn't Matter" succeeded in building buzz while "Waiting" underperformed amid evolving 1980s tastes favoring emerging genres like house music.

Artwork and packaging

Cover design

The cover art for The Cost of Loving features a minimalist, predominantly orange gatefold sleeve. Designed by Simon Halfon in close collaboration with , who supplied sketches and conceptual input prior to recording, the artwork draws direct inspiration from Richard Hamilton's seminal design for ' 1968 White Album, reinterpreting the plain, embossed style in a vibrant hue to evoke passion and intensity. This visual concept ties into the album's thematic core, symbolizing the "cost" of intimacy as a fiery, all-consuming force, while contrasting the band's contemporary soul-jazz fusion with retro packaging aesthetics. The edition, issued as a double 12" EP set at to highlight its packaging innovation, includes an inner photo/lyric sleeve with a band portrait photographed by , alongside full credits and , enhancing the personal resonance without ornate embellishments. Despite internal reservations from , who favored more conventional imagery, the design solidified The Style Council's distinct graphic identity, prioritizing conceptual simplicity over commercial flash.

Format variations

The original release of The Cost of Loving was issued as a double 12-inch vinyl EP set in a sleeve, cataloged as Polydor TSCLP 4 / 831 525-1, featuring all tracks at for enhanced audio fidelity. The accompanying cassette version, Polydor TSCMC 4, mirrored this structure with Side A and Side B corresponding to the vinyl's disc divisions, including noise reduction for improved playback. In contrast, the edition appeared as a 12-inch at RPM, under Polydor 831 443-1 Y-1, which condensed the tracklist onto two sides without the gatefold's elaborate orange-tinted inner sleeve design present in the UK packaging. The album made its CD debut in as a single-disc format, Polydor 831 443-2, accommodating the full nine tracks in stereo across and without alterations to the sequencing. Polydor released a 2017 vinyl remaster as a limited-edition double 12-inch set on orange-colored in packaging, remastered at to preserve the original's jazz-soul dynamics. Digital versions became available on streaming platforms like and starting in 2008, enabling global access without . Regional editions maintained core consistency, with the Japanese release on Polydor featuring a traditional strip wrapper and a full lyric insert in both vinyl (20MM 0557) and CD (P33P-20091) formats from 1987; no significant tracklist variations occurred across these international pressings.

Musical content

Style and influences

The Cost of Loving is primarily a incorporating elements of R&B, pop, and light , marking a departure from the more politically charged themes of The Style Council's earlier work, such as (1985), toward introspective examinations of love and its emotional toll. The album draws key influences from soul labels like and , evident in its horn arrangements that evoke the era's rhythmic drive and brass sections, while also reflecting contemporary mid-1980s artists such as and through its polished, smooth production. Sonically, it features prominent keyboards courtesy of , including , , , and synthesizers, which contribute to a lush, mature texture; Paul Weller's soul-inflected guitar lines add rhythmic bite, complemented by female backing vocals from for added depth and harmony. Clocking in at a 42:12 runtime across nine tracks, the album was also available as two 12-inch 45 RPM discs in some formats, functioning like cohesive to enhance thematic flow and listening experience.

Track listing

The Cost of Loving was released as a double 12-inch EP set in some formats, but the standard vinyl edition features nine tracks across two sides. All tracks were written by Paul Weller except where noted. Side one
  1. "It Didn't Matter" (Weller, Mick Talbot) – 5:44
  2. "Right to Go" (Weller, Steve White, The Dynamic Three) – 5:10
  3. "Heavens Above" (Weller) – 6:10
  4. "Fairy Tales" (Weller) – 4:08
Side two
5. "Angel" (Moten, , ) – 4:31 ()
6. "Walking the Night" (Weller, ) – 4:30
7. "Waiting" (Weller) – 4:26
8. "The Cost of Loving" (Weller) – 4:19
9. "A Woman's Song" (Weller) – 3:02
Total length: 42:12

Credits

Personnel

Core Band Members The album features on lead and backing vocals, guitars, synthesizers, keyboards, and bass across all tracks. handled keyboards, including , , , , and bass synthesizers, contributing to the album's sonic foundation. Steve White provided drums and percussion on the majority of the tracks. delivered backing vocals and co-lead vocals on several songs, adding harmonic depth. Additional Performers Several guest musicians appeared on specific tracks. Camelle Hinds played bass on tracks 3 (), 5 (), and 6 ("Walking the Night"). Steve Sidelnyk contributed percussion on track 2 ("Right to Go"), along with congas on tracks 3 () and 4 ("Fairy Tales"). The Dynamic Three provided on "Right to Go" (track 2). For the horn section, Billy Chapman performed on track 3 ("Heavens Above"). On track 6 ("Walking the Night"), John Valentine offered backing vocals, while Guy Barker played and (including a solo), joined by Luke Tunney and Roddy Lorimer on and . Anne Stephenson contributed solo on track 3 ("Heavens Above"). John Mealing provided on track 4 ("Fairy Tales").

Additional production notes

The mixing process for The Cost of Loving took place at various studios in London after the primary recording sessions, featuring contributions from multiple engineers, including soul musician Curtis Mayfield, who mixed tracks such as "Fairy Tales" to enhance their warm, soulful texture. Other mix engineers included Jezar for "Right to Go," Matthew Kasha for "Heavens Above," Carl Beatty for "Walking the Night," John Valentine for "Waiting," Alan Leeming for the title track, and Paul Weller for "A Woman's Song," ensuring a polished yet diverse sonic palette across the album. Key equipment utilized during production included synthesizers for keyboard elements, the for its signature warm tones, and vintage microphones to capture the nuanced vocal performances. These choices reflected the band's blend of modern electronic and classic soul influences. In , the album underwent no significant edits, with the emphasis placed on retaining a live, organic feel through the application of minimal , allowing the natural dynamics of the performances to shine through. The core recording had occurred at Solid Bond Studios in during May, August, and October 1986.

Reception

Contemporary reviews

Upon its release in February 1987, The Cost of Loving garnered mixed responses from critics, who appreciated its mature shift toward influences but noted inconsistencies in execution. NME's lauded the album's maturity and highlighted "It Didn't Matter" as a standout track for its emotional depth and accessibility. critic praised the classy production values and Paul Weller's evident vocal growth, crediting the album's polished sound for elevating its sophisticated R&B elements. Not all reactions were unqualified endorsements. Q magazine's Dave Rimmer described the record as uneven and overproduced, suggesting that its glossy arrangements occasionally overshadowed the songwriting. In the , the album received poor reviews, with critics noting its slick aesthetic lacked the raw edge of Weller's earlier work. The overall consensus positioned The Cost of Loving as a bold pivot to contemporary , yet one that traded some of the urgency found in Weller's earlier work for smoother, more refined grooves. Fans in the demonstrated strong support through the singles, with "It Didn't Matter" peaking at number 9 on the , though reactions were divided regarding the album's unconventional double 12-inch format at .

Retrospective assessments

In the years following its release, The Cost of Loving has been re-evaluated as an underrated entry in Paul Weller's catalog, often praised for its direction despite initial criticisms of overproduction. AllMusic's awarded it 3 out of 5 stars, describing it as emphasizing jazz-inspired but filled with "bland, professional soul-pop" in parts due to its clean production lacking grit, while singling out the understated of the ' "Angel" as a highlight that captures the album's occasional emotional depth. By 2017, Cryptic Rock gave it a 7.5 out of 10, lauding its timelessness and Weller's versatility in blending , and pop, noting that the record has "aged gracefully and become even more enjoyable" with its slick vocal interplay between Weller and . Reviews of the 2017 vinyl remasters noted improved sound quality, enhancing the album's sophisticated arrangements and solidifying its status as a transitional work in the Style Council's discography. In a 2017 ranking of the band's albums, it placed eighth out of nine, acknowledging its smooth grooves but pointing to Weller's personal distractions during recording as a factor in its execution; Weller himself later criticized the songwriting as underdeveloped and the direction as overly commercial.

Commercial performance

Chart positions

The Cost of Loving peaked at number 2 on the UK Albums Chart in February 1987, spending a total of 7 weeks in the chart. In the United States, the album reached number 122 on the Billboard 200 in March 1987. The album also charted modestly elsewhere in Europe, attaining number 41 on the Italian Albums Chart, number 23 on the Dutch Albums Chart, number 46 on the Swedish Albums Chart, and number 45 on the German Media Control Albums Chart.
Chart (1987)Peak position
Italian Albums (Musica e dischi)41
Albums (OCC)2
US 122
German Albums (Offizielle Top 100)45
Dutch Albums (Album Top 100)23
Swedish Albums ()46

Sales and certifications

In the , The Cost of Loving was certified Gold by the (BPI) in February 1987 for sales exceeding 100,000 units. By the 1990s, total sales were estimated at over 150,000 copies, reflecting steady but limited domestic performance. In the United States, sales remained modest at under 50,000 copies, consistent with its peak position of number 122 on the . A 2017 limited edition orange vinyl reissue bolstered catalog sales, while streaming has sustained its legacy. Overall, The Cost of Loving underperformed commercially compared to the band's prior album , which topped the charts, owing to mixed and limited promotional efforts including no major tour.

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