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Trapstar

Trapstar is a London-based and lifestyle clothing brand founded in 2005 by Mikey Trapstar, Lee Trapstar, and Will Trapstar in . Emerging from the underground grime and scenes, the brand is known for its bold, graffiti-inspired graphics, gothic fonts, and barcode motifs, often drawing from urban and culture aesthetics. It gained initial traction through custom T-shirts sold to friends and at markets like , evolving into a global phenomenon with products including hoodies, tracksuits, and leather jackets. The brand's early growth was marked by innovative , such as pop-up shops under the "Trapstar Invasion" banner starting in 2009 and deliveries via unconventional methods like pizza boxes ordered on burner phones. By 2010, Trapstar opened its flagship store on , solidifying its presence in the UK landscape during the post-recession era. A pivotal milestone came in 2019 when it became the first fashion brand signed to Jay-Z's and received the Best Streetwear Brand award at the World Fashion Awards. Trapstar's cultural impact extends beyond apparel, deeply intertwined with UK music scenes through collaborations with artists like , Section Boyz, and DJ Logan Sama, as well as high-profile endorsements from (who used it for her Monster tour merchandise), A$AP Rocky, , and . Often dubbed the "Supreme of the UK grime scene," it represents a of luxury and street authenticity, appealing to worldwide while maintaining roots in London's diverse, multicultural ethos. Today, Trapstar operates through its official online store and select retailers, continuing to release limited-edition drops that blend high-fashion elements with everyday wear, including the revival of its Red Line range for Spring/Summer 2026 announced in September 2025.

History

Founding

Trapstar was founded in 2005 by three childhood friends from —Mikey Trapstar, Lee Trapstar, and Will Trapstar—who bonded over their mutual passions for music, , and . Growing up in the vibrant, multicultural environment of areas like , the trio drew from their local experiences to create a brand that resonated with their peers' realities. The brand's name and ethos were inspired by the emerging "" subgenre of music, which originated in the and depicted the struggles of street life, drug dealing, and survival in impoverished neighborhoods. This influence was crystallized in a personal from Lee's stepfather, who described young people as "trapped in the system," prompting the founders to reframe the idea as a "trap star"—symbolizing someone breaking free from hardships to achieve and success. Their goal was to produce that embodied this aspirational escape, blending street authenticity with a sense of empowerment. Initially, the founders produced custom T-shirts featuring the brand's logo and graphics, such as a taken by Mikey, which they distributed informally to friends and local networks to gauge interest. These early items were sold through grassroots channels, including direct messages and a dedicated "trap phone" for orders, with deliveries made discreetly in pizza boxes or at secret pick-up spots to build hype and exclusivity among urban youth. The early years were marked by significant challenges, as the founders self-funded operations with limited resources and faced repeated rejections from traditional retailers wary of an unproven label. The global economic downturn exacerbated these hurdles, making stockists even more risk-averse during a time of financial instability, which forced Trapstar to rely on independent pop-up events and word-of-mouth growth rather than conventional distribution. This period of laid the groundwork for the brand's resilient, DIY approach before expanding into broader product lines.

Early development and growth

Following its inception, Trapstar transitioned from informal market stall sales at to more structured pop-up shops and online channels in , as the founders—Mikey Trapstar, Trapstar, and Will Trapstar—faced resistance from traditional stockists during the economic . These pop-ups, branded as "Trapstar Invasions," allowed for direct, exclusive drops in cities like , , and , fostering a sense of urgency and community among early buyers. Online sales began through a dedicated website (iamatrapstar.com) and initial promotions, where customers messaged a " phone" for orders delivered in unconventional packaging like pizza boxes to maintain secrecy and exclusivity. The brand's core products during this period centered on accessible streetwear staples, including graphic T-shirts starting at around £20-£30, hoodies, and tracksuits designed for urban youth in . These items featured bold, gothic-inspired prints that resonated with the local scene, priced affordably to encourage widespread adoption without compromising on quality or cultural relevance. By 2008, production scaled modestly through local manufacturing, enabling consistent supply for pop-ups and online fulfillment while keeping overheads low. This focus on practical, everyday pieces like hoodies and tracksuits helped Trapstar embed itself in the daily wardrobe of young Londoners. Organic growth accelerated through word-of-mouth within West London's vibrant music scene, particularly the grime community, where early adopters like Wiley and wore Trapstar pieces in videos and performances, amplifying visibility without paid endorsements. This grassroots endorsement from grime artists created a cultural , turning the brand into a symbol of authentic street credibility and driving demand among fans. The momentum culminated in the opening of Trapstar's first official flagship store on in 2010, solidifying its physical presence in . In 2011, Trapstar became the first fashion brand signed to Jay-Z's , providing crucial business validation and resources for further scaling.

Expansion and milestones

Trapstar began its international expansion in the early through a series of pop-up shops known as "Trapstar Invasions," which allowed the brand to test markets and build buzz in key global cities. By 2013, the brand launched an exclusive 16-piece capsule collection at in , marking a significant milestone that blended with high-end department store accessibility. This was followed in 2014 by designing official merchandise for and Rihanna's Monster Tour, including limited-edition T-shirts and apparel that highlighted Trapstar's growing ties to major music events. Concurrently, efforts expanded shipping to over 100 countries, supported by a network of international distributors and online platforms, enabling broader accessibility beyond the . In the mid-2010s, Trapstar established a stronger U.S. presence with a dedicated online store and pop-up activations in cities like , while venturing into the Middle East with availability in through regional partners. These moves solidified the brand's global footprint, with pop-ups in and by 2022 further demonstrating adaptive retail strategies amid international growth. By 2025, Trapstar achieved notable milestones reflecting its evolution. The brand revived its premium "Red Line" range after a decade-long hiatus for the Spring/Summer 2026 collection, debuting it at on September 16, 2025, as a tribute to head Kubisch, who led the original line and passed away earlier that year. Additionally, in October 2025, Trapstar collaborated with the and on an exclusive NFL-themed apparel capsule, launched ahead of the team's London games against the at , blending with American sports culture for fans. These achievements underscored Trapstar's ongoing adaptation to global markets up to 2025.

Brand Identity and Design

Aesthetic influences

Trapstar's aesthetic draws deeply from the raw energy of grime and trap music scenes, intertwined with the gritty realities of street life, where the brand originated in the mid-2000s. This fusion embodies urban rebellion, blending gothic elements—such as a distinctive gothic-script —with luxury to symbolize escape from socioeconomic adversity and the pursuit of self-made success. Central to this visual language are bold, rebellious motifs including crowns representing regal ambition, skulls evoking mortality and , and religious like crosses that underscore themes of survival and redemption amid hardship. These elements reflect the brand's roots in music's narrative of hustle and defiance, positioning wearers as "trap stars" rising above systemic constraints. Over time, Trapstar's designs evolved from raw, DIY urban aesthetics—characterized by custom tees inspired by films like and early icons—to more refined integrations with high by the , evident in collaborations with global artists and elevated silhouettes. Recent lines have incorporated sustainable materials, such as and recycled fabrics, aligning the brand's rebellious ethos with contemporary environmental consciousness. This progression connects Trapstar to broader trends, serving as a bridge between subcultural authenticity—tied to grime's —and appeal, as seen in its adoption by figures across and .

Logo and visual elements

Trapstar's signature features a stylized star integrated with the letter "T" from the brand name, rendered in a bold, geometric font reminiscent of street culture influences. Often rendered in high-contrast black or metallic , this emblem encapsulates the brand's themes of aspiration and edge, appearing prominently on tags, prints, and across collections. Recurring visual elements reinforce Trapstar's streetwear aesthetic, including star motifs symbolizing rising success and the "London" tagline affirming its West London roots, alongside barbed wire patterns that evoke resilience and boundary-pushing rebellion. These motifs frequently appear in prints and hardware, integrated into designs that prioritize high-contrast palettes of black, white, and red for a stark, impactful look. A notable variation is the "Red Line" sub-brand logo, revived in 2025 after a decade-long hiatus to honor original designer Nico Kubisch, who passed away during its development. This premium line emphasizes elevated visuals through weathered finishes and Samurai-inspired details, paired with premium fabrics like Italian leather and to blend street toughness with luxury refinement.

Products

Core clothing lines

Trapstar's core clothing lines center on essential streetwear staples that embody the brand's urban roots, including tracksuits, hoodies, and T-shirts designed for versatility and everyday wear. Tracksuits often feature coordinated sets with hooded tops and joggers in premium cotton blends, offering comfort and mobility suited to city lifestyles. and T-shirts incorporate bold graphic prints and the brand's signature motifs, with staples like the London hoodie showcasing large embroidered logos on the chest or back for a distinctive, oversized silhouette. These pieces typically retail between £100 and £160, reflecting Trapstar's balance of accessibility and quality craftsmanship. The brand structures its offerings around seasonal collections to adapt to varying climates while prioritizing functionality. Spring/Summer lines emphasize lightweight jerseys and breathable fabrics for basics like short-sleeve T-shirts and slim-fit joggers, promoting ease in warmer weather. In contrast, Fall/Winter collections focus on outerwear such as insulated hoodies and technical jackets made from weather-resistant materials, enhancing for environments. These seasonal drops maintain Trapstar's emphasis on practical, layerable apparel that transitions seamlessly across occasions. Trapstar expanded its core lines to include dedicated womenswear, introducing fitted silhouettes such as crop tops and that complement the brand's . This development broadened accessibility while preserving the oversized, gender-fluid appeal central to Trapstar's identity, with women's pieces often mirroring men's designs in fabric and detailing for cohesive styling. remains a cornerstone of Trapstar's production, with garments produced by manufacturers in to ensure high standards of construction and material integrity.

Accessories and collections

Trapstar's accessory offerings extend beyond apparel to include headwear and bags that complement the brand's aesthetic, featuring elements like embroidered logos and metal hardware. Key items encompass , snapback caps, and bucket hats crafted from durable materials such as or cotton canvas, often with adjustable straps for versatility. Backpacks and messenger bags, including models like the T rucksack and bags, incorporate reinforced stitching and logo-embossed hardware for functionality and style, appealing to enthusiasts seeking practical yet branded pieces. In 2025, Trapstar revived its "Red Line" collection for the Spring/Summer 2026 season after a decade-long hiatus, debuting at with layered pieces, structured silhouettes, and samurai-inspired details that blend luxury with cultural motifs. This limited-edition range, two years in development, emphasizes resilience and legacy through premium materials and innovative layering techniques. The brand has also entered with collaborative sneaker lines, beginning in 2015 with the Disc Blaze through partnerships with and continuing with later models such as the (2016) and Clyde Bold (2017), featuring custom branding, tonal suede uppers, and specialized soles for enhanced grip and comfort. These releases integrate Trapstar's bold graphics into athletic silhouettes, expanding the brand's presence in . Lifestyle items, introduced as early as 2015 to broaden the brand's scope, include balaclavas, belts, socks, and towels, often with subtle logo integrations for everyday utility. Limited drops of these and other accessories are distributed via online raffles on the official site, frequently selling out within minutes and reselling at significant premiums—up to double the retail price—on platforms like due to high demand and exclusivity.

Collaborations and Partnerships

Music industry ties

Trapstar's connection to the music industry deepened significantly in 2011 when the brand secured a partnership with Jay-Z's Roc Nation, becoming the first fashion label signed to the entertainment company. This deal provided substantial marketing support and facilitated the development of co-branded apparel lines, leveraging Roc Nation's network to expand Trapstar's visibility in the U.S. and beyond. The collaboration stemmed from organic relationships with artists and emphasized Trapstar's roots in urban music culture, allowing the brand to integrate streetwear with high-profile music promotions. A key outcome of these ties was Trapstar's role in creating custom merchandise for major tours, most notably as the official designers for and Eminem's 2014 Monster Tour. The collection included exclusive T-shirts, hoodies, and performance gear featuring bold prints and tour-specific graphics, with frequently spotted wearing Trapstar pieces like the "" tee during rehearsals and promotional appearances in . This partnership not only boosted sales through tour-exclusive drops but also solidified Trapstar's reputation for blending music and fashion, as the items became sought-after souvenirs among fans. Trapstar has maintained strong alliances with UK grime artists, producing mixtapes and limited-edition items that reflect the scene's energy. For instance, the brand collaborated on a mixtape project featuring alongside Wiley and Section Boyz, highlighting Trapstar's role in amplifying emerging talent through music and apparel integrations. further endorsed the brand by wearing Trapstar underwear during his headline performance in 2019, where it was visibly prominent amid his high-energy set. These efforts trace back to Trapstar's early adoption within the grime community, where artists like and others organically incorporated the brand into their wardrobes, fostering co-designed elements in subsequent drops. The brand's music festival activations have further entrenched these ties, particularly through dedicated stages and outfit supplies at events like . Since at least 2019, Trapstar has hosted its own stage at , providing performers with custom gear and creating immersive brand experiences that draw crowds of music fans. This ongoing involvement, including collaborations with DJs like Logan Sama on mixtapes tied to festival vibes, continues to propel Trapstar's visibility within live music circuits.

Sports and retail ventures

Trapstar has expanded its streetwear ethos into sports apparel through strategic partnerships that blend urban aesthetics with athletic functionality. In 2025, the brand collaborated with the and on an exclusive capsule collection timed for the NFL London Games. This limited-edition line featured fleece hoodies, t-shirts, jackets, and caps incorporating Trapstar's signature iconography alongside Jets branding in green, white, and black, available at select spots like the NFL Shop on and during the Jets' matchup against the on October 12. Furthering its athleisure offerings, Trapstar partnered with on multiple sports-inspired collections, emphasizing performance-driven pieces suitable for urban and athletic wear. The 2025 iteration, marking the fourth year of collaboration, included football-themed items such as dry-cell technology shirts reminiscent of professional jerseys and coordinating , released online and in stores to capitalize on the continent's street-sports fusion. Earlier efforts, like the 2016 lineup, introduced Trapstar's "white noise" print on Disc and apparel, laying groundwork for tracksuit-style ensembles tested across markets. In 2025, Trapstar released a second capsule collection with Ed Hardy, featuring bold graphics and streetwear staples like hoodies and tees, promoted with endorsements from and . Additionally, a collaboration with Wray & Nephew marked the rum brand's 200th anniversary with London-inspired merchandise, including apparel and accessories blending trap aesthetics with overproof motifs, launched in August 2025. In retail, Trapstar has pursued high-street exclusives to elevate its visibility in luxury department stores. A notable 2014 capsule with comprised 16 premium pieces, including cut-and-sew t-shirts, sweatshirts, jackets, and accessories priced from £30 to £1,325, prominently displayed in the flagship store to highlight the brand's evolution from underground roots. To broaden demographic reach, Trapstar has hosted pop-up events in urban retail hubs. In 2022, the "We Outside" pop-up in offered exclusive merchandise and experiential shopping, drawing crowds to a temporary space that merged street culture with accessible retail. Similar activations, such as the 2023 city centre event, created buzz in high-traffic areas near malls and department stores, allowing direct consumer engagement beyond permanent outlets.

Cultural Impact

Celebrity endorsements

Trapstar gained significant visibility through early endorsements by high-profile figures in music and entertainment. In 2011, was spotted wearing Trapstar pieces during outings, including a pullover and cap at events like Capital FM's , which helped introduce the brand to a broader international audience. Additionally, Trapstar served as the official merchandise designers for 's Monster Tour in 2014, further embedding the brand in pop culture. Jay-Z played a pivotal role in elevating Trapstar's profile in the US market through his Roc Nation imprint. In 2011, Roc Nation invested in the brand and signed it as its first fashion partnership, providing promotional exposure at Roc Nation events and crediting the collaboration with driving American interest. Jay-Z himself was photographed in Trapstar apparel, such as during outings near Roc Nation offices in 2015, reinforcing the brand's ties to hip-hop elite. UK artists amplified Trapstar's domestic and social media presence in the late 2010s. wore Trapstar underwear during his headline performance at in 2019, a moment that captured widespread attention and highlighted the brand's integration into grime and culture. He has also referenced Trapstar in his music, including on the track "Shallow," and collaborated on projects like a mixtape with Section Boyz and Wiley, boosting online buzz among fans. The brand's global reach expanded via endorsements from athletes and actors, correlating with surges in popularity, as celebrity wear often led to viral social media trends and increased demand, per industry analyses of streetwear dynamics.

Influence on streetwear culture

Trapstar pioneered the fusion of grime culture with elevated streetwear aesthetics and premium pricing strategies, establishing a model that blended urban authenticity with luxury exclusivity as early as the late 2000s. Emerging from West London's grime scene in 2005, the brand's founders—childhood friends Mikey, Lee, and Will—drew directly from the raw energy of UK rap and garage music, incorporating motifs inspired by trap lifestyles while employing limited drops and guerrilla marketing tactics like secret website releases and pizza-box deliveries to cultivate hype. This approach not only mirrored but anticipated the strategies of later brands like Off-White, which similarly elevated street elements into high-fashion territory, and contributed to the burgeoning "hypebeast" resale ecosystem by the early 2010s, where Trapstar pieces became sought-after commodities on secondary markets due to their scarcity and cultural cachet. The brand played a pivotal role in mainstreaming on a global scale, particularly through its strategic evolution from underground pop-ups to high-profile runway presentations. Trapstar's debut at for Spring/Summer 2026 in September 2025 marked a significant milestone, showcasing the revived "" collection that integrated tailoring with street-ready silhouettes, thereby positioning urban fashion within traditional luxury contexts. This event emphasized narrative depth—honoring the legacy of designer Kubisch through themes of resilience and Samurai-inspired symbolism—over mere visual appeal, signaling a maturation of streetwear that prioritizes storytelling and cultural resonance to appeal to broader audiences beyond niche hype circles. Trapstar's cultural footprint extends to fostering empowerment and inspiring youth-led ventures in the sector during the economic upturn. Rooted in the post-recession recovery, the brand's trajectory from a bedroom hustle—where the founders silkscreened T-shirts for Portobello Market sales in —to a global entity with a flagship store by 2010 exemplified accessible for disenfranchised youth, encouraging similar self-starter initiatives within London's creative . By amplifying narratives of and uplift through grime artist collaborations and a "give back to culture" ethos, Trapstar symbolized aspiration and identity for young people navigating socioeconomic challenges, transforming into a vehicle for personal and collective empowerment. Despite its successes, Trapstar has faced challenges from widespread counterfeiting, which undermines its and market integrity. As the brand's popularity surged, fake Trapstar apparel—particularly hoodies, T-shirts, and —proliferated, often identifiable through inferior stitching, wash tags, and inconsistencies, eroding consumer trust in an reliant on exclusivity. While specific timelines for the influx of fakes remain undocumented in reports, the has prompted ongoing efforts, highlighting broader vulnerabilities in streetwear's rapid .

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