UFC 286
UFC 286: Edwards vs. Usman 3 was a mixed martial arts (MMA) event produced by the Ultimate Fighting Championship (UFC) that took place on March 18, 2023, at The O2 Arena in London, England.[1] The event headlined a welterweight championship trilogy bout between defending champion Leon Edwards and former champion Kamaru Usman, with Edwards retaining his title via majority decision after five rounds.[1] In the co-main event, lightweight contenders Justin Gaethje and Rafael Fiziev delivered a high-octane striking battle, culminating in Gaethje's majority decision victory and earning the Fight of the Night award.[1] UFC 286 featured a total of 13 bouts across multiple weight classes, including notable performances such as Gunnar Nelson's first-round submission of Bryan Barberena (Performance of the Night) and Jake Hadley's quick first-round knockout of Malcolm Gordon (also Performance of the Night).[1] Held before a sold-out crowd of 17,588 fans, the event generated a record-breaking gate of £7,030,490 (approximately $8,577,197 USD), making it the highest-grossing sports event in O2 Arena history.[2] As the UFC's return to London after a twelve-year absence from numbered events in the city, UFC 286 highlighted British talent with Edwards' successful title defense and additional wins for UK fighters like Tom Aspinall (heavyweight) and Arnold Allen (featherweight).[3] The card was broadcast live on ESPN+ pay-per-view in the United States, with prelims airing on ESPN and early prelims on UFC Fight Pass, underscoring the promotion's global reach and the trilogy's significance in welterweight division lore.[4]Background
Event announcement
On December 7, 2022, the Ultimate Fighting Championship (UFC) officially announced UFC 286, scheduled for March 18, 2023, at The O2 Arena in London, England, marking the promotion's return to the city for a major pay-per-view event.[3][5] The event was positioned as the first numbered UFC pay-per-view in London since UFC 120 in 2010, following several successful Fight Night cards in the UK, including sell-out shows at the same venue in 2022 that highlighted rising British talents like Tom Aspinall and Paddy Pimblett.[5][3] UFC President Dana White emphasized the event's significance in showcasing the growing strength of UK mixed martial arts, with a world title bout promised to headline the card.[3] Tickets for UFC 286 went on presale for UFC Fight Club members on January 25, 2023, followed by priority access for newsletter registrants on January 26, and general public sale starting at 10:00 a.m. GMT on January 27 through AXS and Ticketmaster, with a limit of six tickets per person to manage demand.[3][6] The announcement highlighted expectations of strong local support, building on the economic and cultural boost from prior London events that drew tens of thousands of fans and international attention to the city's MMA scene.[3] On January 15, 2023, UFC confirmed the main event as a welterweight title trilogy fight between champion Leon Edwards and former champion Kamaru Usman, stemming from Edwards' dramatic last-second knockout victory over Usman at UFC 278 in August 2022.[7] This matchup was anticipated to elevate the event's profile, capitalizing on Edwards' status as the first British UFC champion in over a decade and the trilogy's narrative appeal for UK audiences.[5]Main event buildup
The rivalry between Leon Edwards and Kamaru Usman dates back to December 19, 2015, when they first met at UFC on Fox: dos Anjos vs. Cowboy 2, where Usman defeated Edwards by unanimous decision in a welterweight bout.[8] Their second encounter occurred on August 20, 2022, at UFC 278, billed as Usman vs. Edwards 2 for the UFC Welterweight Championship; Usman appeared poised for victory after dominating the first four rounds, but Edwards secured a stunning knockout in the final second of the fifth round with an upkick to the head, claiming the title.[9] This dramatic turnaround set the stage for their trilogy bout at UFC 286 on March 18, 2023, at The O2 Arena in London, England.[1] Edwards entered the fight motivated by the opportunity to make his first title defense in front of a home crowd, as a Birmingham native drawing significant support from the UK audience.[10] For Usman, the matchup represented a chance to reclaim the welterweight title and achieve a record fifth consecutive defense, surpassing his previous four successful defenses against Colby Covington, Jorge Masvidal (twice), and Gilbert Burns.[11] In preparation, Edwards emphasized striking precision and clinch control during his training camp in London, drawing on his Round 1 takedown success against Usman in their second fight to build confidence in mixed-range engagements.[10] Usman, meanwhile, focused on bolstering his wrestling base—his collegiate background's cornerstone—to impose grappling dominance, while navigating the physical demands of his weight cut to 170 pounds, which he completed without incident but under the scrutiny of a short-notice return to title contention.[11] Pre-fight betting odds listed Usman as a moderate favorite at -200, with Edwards at +170, reflecting perceptions of Usman's experience despite Edwards' momentum.[12]Undercard development
The undercard for UFC 286 began taking shape in late 2022, anchored by the welterweight title trilogy between champion Leon Edwards and former champion Kamaru Usman as the headline attraction. One of the earliest significant additions was a middleweight bout between Marvin Vettori and Roman Dolidze, finalized by the UFC on December 15, 2022, and scheduled for the main card.[13] Vettori, a former title challenger with a record of 18-5-1 entering the event, aimed to rebound from recent setbacks, while Dolidze (12-2), a rising contender, sought to build momentum toward contention.[14] In early January 2023, the co-main event was confirmed as a lightweight clash between Justin Gaethje and Rafael Fiziev, announced by UFC President Dana White on January 14.[15] This high-stakes matchup featured Gaethje, a former interim champion known for his aggressive striking (23-4 record), against Fiziev, an undefeated rising star at 12-0 with knockout power. Additional key bouts followed, including a women's flyweight fight between Jennifer Maia and Casey O'Neill, lined up on January 6.[16] Maia, a veteran with title experience (20-9-1), faced O'Neill, an unbeaten prospect at 9-0 returning from injury.[17] Several adjustments occurred due to withdrawals and injuries as the event neared. On February 27, Bryan Barberena stepped in to replace Daniel Rodriguez against Gunnar Nelson in a welterweight bout, following Rodriguez's undisclosed withdrawal.[18] Nelson, a UFC veteran since 2012 with a 18-5-1 record and notable wins over Rick Story and Mike Perry, was returning after a 2.5-year layoff due to injuries.[19] Flyweight prospect Muhammad Mokaev's matchup was set against newcomer Jafel Filho on January 16, marking Filho's promotional debut after his 2022 Contender Series contract.[20] Other minor shifts included the middleweight opener between Duško Todorović and Christian Leroy Duncan, with Duncan making his UFC debut as a former Cage Warriors champion transitioning from basketball.[21] The undercard also highlighted emerging talent, such as lightweight debutant Sam Patterson, a 10-1 English prospect from the regional scene, booked against Yanal Ashmouz on February 15.[22] These bouts rounded out a 13-fight card blending veterans, contenders, and newcomers, emphasizing the event's London roots.[1]Promotion
Marketing campaigns
The marketing for UFC 286 heavily emphasized Leon Edwards' underdog narrative, drawing parallels to the iconic Rocky film series through a promotional trailer titled "Look At Me Now," which highlighted his journey from Birmingham roots to welterweight champion and his pride in representing London.[23] This video, released by the UFC on YouTube in mid-March 2023, portrayed Edwards as a resilient fighter defying odds in his title defense against Kamaru Usman, leveraging cinematic storytelling to evoke local patriotism and build anticipation for the event at The O2 Arena.[23] The trailer's Rocky-inspired theme resonated with UK audiences, positioning the trilogy bout as the central hook for the promotion.[21] To generate buzz, the UFC organized press engagements and public events in London, including media days and fan interactions leading up to the fight week, while fighters' training camps were showcased through the official "UFC 286 Embedded" vlog series on YouTube.[24] The six-episode series, starting March 13, 2023, provided behind-the-scenes access to Edwards' preparations in Las Vegas, Usman's team dynamics, and arrivals in London, offering viewers an intimate look at the buildup and adapting to the event's international scope.[25] These embedded episodes, viewed millions of times, extended the promotional reach by blending high-production storytelling with raw camp footage, encouraging fan engagement across platforms.[26] The campaign included strategic partnerships with UK-based brands to target the European market, such as an out-of-home advertising collaboration with Montirex via London Bus Advertising, which wrapped buses with UFC 286 imagery to promote the event throughout the city in the weeks prior.[27] BT Sport, as the exclusive UK broadcaster, amplified visibility through integrated ads and volume-adjusted trailers to heighten awareness without startling viewers.[28] Social media efforts focused on European fans via targeted posts on UFC's platforms, emphasizing accessibility and cultural relevance, which contributed to rapid ticket uptake; presales for UFC Fight Club members began January 25, 2023, and the event quickly sold out with over 17,000 tickets moved, generating a £7 million gate.[3][29] A key pillar of the promotion was the "homecoming" angle for British talent, spotlighting Edwards as the hometown hero alongside fellow UK fighter Jai Herbert, whose bouts were framed as national showcases to rally local support and underscore the event's significance as a milestone for British MMA.[21] This narrative was woven into trailers, social clips, and press materials, celebrating the duo's representation of the UK on home soil and fostering a sense of communal pride that boosted engagement in the region.[30]Hall of Fame induction
During the UFC 286 event on March 18, 2023, at The O2 Arena in London, the promotion announced that former middleweight champion Anderson Silva would be inducted into the UFC Hall of Fame as part of the 2023 class in the Pioneer Wing.[31][32] The revelation came via a special segment on the pay-per-view broadcast, featuring a four-minute tribute video that celebrated Silva's storied career.[33] UFC president Dana White highlighted Silva's impact, stating, "Anderson Silva is one of the greatest athletes of all time."[31][34] Silva's induction recognized his unparalleled dominance in the middleweight division, including a UFC-record 16-fight winning streak from 2006 to 2013 and 10 successful title defenses during his 2,457-day reign as champion, the longest in divisional history.[32][31] Key victories in his resume featured knockouts against fellow Hall of Famers Rich Franklin and Dan Henderson, as well as triumphs over Vitor Belfort, Chael Sonnen, and Forrest Griffin.[32] This announcement underscored Silva's role as a pioneer who elevated mixed martial arts through his striking precision and showmanship.[35] The UFC 286 reveal served as a promotional tie-in to legacy moments, marking the first Hall of Fame induction announcement at a London-based event and adding prestige to the weekend's festivities.[36] Following his MMA retirement in October 2022, Silva transitioned to professional boxing, securing a first-round knockout victory over Tito Ortiz on September 11, 2021.[31] The official induction ceremony occurred later that summer on July 6, 2023, during UFC International Fight Week in Las Vegas.[32]Event preparation
Weigh-ins
The official weigh-ins for UFC 286 were held on March 17, 2023, at The O2 Arena in London, England, drawing a large crowd for the ceremonial proceedings following the early weigh-ins at the host hotel. All 26 fighters on the main card and undercard stepped on the scale without any bouts being canceled, ensuring the event proceeded as scheduled.[37] The main card featured welterweight champion Leon Edwards and challenger Kamaru Usman both hitting the 170-pound limit exactly for their trilogy bout, while co-main event lightweights Justin Gaethje and Rafael Fiziev each weighed in at 156 pounds for the non-title lightweight bout. Other main card bouts saw Gunnar Nelson at 170 pounds opposite Bryan Barberena at 171 pounds, Jennifer Maia and Casey O’Neill both at 125 pounds, and Marvin Vettori at 185.5 pounds versus Roman Dolidze at 186 pounds, all advancing at adjusted catchweights where necessary.[37][38] The only notable weight miss occurred on the early preliminary card, where flyweight Malcolm Gordon came in at 129.5 pounds—3.5 pounds over the 125-pound non-title limit—resulting in a 30 percent purse fine to his opponent Jake Hadley and the bout proceeding at a 129.5-pound catchweight. No other fighters exceeded their limits by more than 1 pound, and all contests were cleared to go forward. Backup fighter Colby Covington weighed in at 170 pounds as a potential welterweight alternate.[37] The complete weigh-in results for all bouts are as follows:| Bout | Fighter 1 (Weight) | vs. | Fighter 2 (Weight) |
|---|---|---|---|
| Main Card | |||
| Welterweight Championship: Leon Edwards | 170 lbs | vs. | Kamaru Usman |
| Lightweight: Justin Gaethje | 156 lbs | vs. | Rafael Fiziev |
| Welterweight: Gunnar Nelson | 170 lbs | vs. | Bryan Barberena |
| Women's Flyweight: Jennifer Maia | 125 lbs | vs. | Casey O'Neill |
| Middleweight: Marvin Vettori | 185.5 lbs | vs. | Roman Dolidze |
| Preliminary Card | |||
| Featherweight: Jack Shore | 146 lbs | vs. | Makwan Amirkhani |
| Lightweight: Chris Duncan | 156 lbs | vs. | Omar Morales |
| Lightweight: Sam Patterson | 155.5 lbs | vs. | Yanal Ashmouz |
| Flyweight: Muhammad Mokaev | 126 lbs | vs. | Jafel Filho |
| Early Preliminary Card | |||
| Featherweight: Lerone Murphy | 145.5 lbs | vs. | Gabriel Santos |
| Middleweight: Christian Leroy Duncan | 185.5 lbs | vs. | Dusko Todorovic |
| Flyweight (Catchweight): Jake Hadley | 126 lbs | vs. | Malcolm Gordon |
| Women's Flyweight: Joanne Wood | 126 lbs | vs. | Luana Carolina |
| Lightweight: Jai Herbert | 156 lbs | vs. | Ludovit Klein |
| Women's Flyweight: Juliana Miller | 125.5 lbs | vs. | Veronica Hardy |
Pre-fight press conferences
The main pre-fight press conference for UFC 286 took place on March 16, 2023, in London, England, drawing hundreds of fans and setting an electric atmosphere for the welterweight title trilogy bout between champion Leon Edwards and challenger Kamaru Usman. Edwards and Usman exchanged pointed words on their respective legacies, with Usman dismissing Edwards' previous head-kick knockout victory as a "lucky" fluke that ended his title reign, while Edwards countered by challenging Usman to explain his excuses for the loss. The verbal sparring escalated when Usman mocked Edwards' coach for allowing the fighter to be "bullied," prompting Edwards to retort about the head kick's impact, underscoring the personal stakes in their rivalry.[39] Media day interviews on March 15 provided additional buildup, with lightweight contender Justin Gaethje emphasizing the brutality of his co-main event against Rafael Fiziev by declaring it "the most violent f***ing game in the world" and dismissing pre-fight banter as irrelevant. Similarly, welterweight Gunnar Nelson, returning after a three-year hiatus, shared his motivation for the comeback, citing a desire to perform in front of his home crowd and rebuild momentum following personal and professional breaks focused on coaching and family. These sessions highlighted the fighters' preparations and individual narratives leading into the event.[39][40] The press conference concluded with fan Q&A sessions that amplified the crowd's energy, particularly in support of local hero Edwards, who received a resounding reception amid chants and cheers. Intense staredowns followed. The strong fan presence, with hundreds in attendance, exemplified Edwards' growing popularity in the UK and built anticipation for the fights at The O2 Arena.[41]Venue and broadcast
Venue details
The O2 Arena, located in London, England, served as the venue for UFC 286 on March 18, 2023. Opened in 2007, the multi-purpose indoor arena has a capacity of approximately 20,000 for mixed martial arts events, making it a frequent host for UFC cards in the United Kingdom.[42][43] The venue has previously hosted several UFC events, including UFC 120 in October 2010, marking one of the promotion's early major appearances there, as well as more recent Fight Night cards like the March 2022 event headlined by Alexander Volkov vs. Tom Aspinall.[44][45] For UFC 286, the iconic UFC Octagon was positioned at the center of the arena floor, surrounded by the promotion's state-of-the-art UFC Fight Deck lighting system, introduced in early 2022. This custom-built LED setup, weighing over five tons and featuring more than 175 square feet of programmable displays around the 30-foot Octagon's perimeter, enhanced production values for pay-per-view broadcasts by allowing dynamic sponsor integrations and visual effects during fights.[46][47] Traditional arena lighting, including Source 4 Par fixtures, provided even illumination over the Octagon to ensure clear visibility for both live spectators and cameras.[48] On event day, doors opened to the public at 5:00 p.m. GMT, allowing fans to enter ahead of the early prelims starting at 4:00 p.m. GMT on UFC Fight Pass, followed by prelims at 6:00 p.m. GMT on ESPN and BT Sport, with main card walkouts beginning around 9:00 p.m. GMT.[42][49] The atmosphere inside the sold-out O2 Arena, which drew 17,588 attendees, was charged with national pride, featuring widespread displays of British flags and enthusiastic chants for local fighters like Leon Edwards, creating an electric environment that amplified the event's energy.[50] Security measures were standard for a high-profile UFC event, with no major COVID-19 protocols in place, as the promotion had largely returned to pre-pandemic operations by 2023.[51]Broadcast coverage
In the United States, UFC 286's main card was broadcast as a pay-per-view event on ESPN+ starting at 5 p.m. ET, priced at $79.99 for subscribers.[4] The preliminary card aired live on ESPN and ESPN+ at 2 p.m. ET, while early prelims were available on ESPN+ and UFC Fight Pass beginning at 12 p.m. ET.[52] Coverage included both English and Spanish audio options across ESPN platforms.[4] In the United Kingdom and Europe, the main card was offered as a pay-per-view event on BT Sport Box Office, with coverage starting at 9 p.m. GMT.[28] Preliminary bouts were shown on linear BT Sport channels ahead of the PPV, providing accessible entry points for viewers.[53] The English-language commentary team featured Jon Anik handling play-by-play duties, supported by color commentators Michael Bisping and Daniel Cormier, both UFC Hall of Famers.[54] This trio provided analysis from cageside at the O2 Arena in London. UFC 286 was distributed globally to nearly 900 million households across more than 170 countries through ESPN's international broadcast partners.[55] Official viewership numbers for the event were not publicly released by the UFC or its broadcasters.Results
Main card
The main card of UFC 286 featured five high-profile bouts, headlined by a welterweight title rematch between champion Leon Edwards and former champion Kamaru Usman.[1] In the main event, Edwards defended his UFC Welterweight Championship against Usman in a closely contested five-round war. Usman, seeking to reclaim the title he lost via knockout in their previous encounter at UFC 278, pressured Edwards early with wrestling attempts, landing several takedowns across the fight. Edwards countered effectively with clinch control and striking volume, particularly in the later rounds, while a point deduction to Usman for repeatedly grabbing the fence in the fifth round proved pivotal. Edwards outlanded Usman in significant strikes 120-87 and defended 11 of 15 takedown attempts, securing a majority decision victory with scores of 48-46, 48-46, and 47-47.[56][57] The co-main event pitted lightweight contenders Justin Gaethje against Rafael Fiziev in a striker's showcase marred by Fiziev's foot injury. The bout unfolded as a brutal stand-up war, with Fiziev targeting Gaethje's lead leg with devastating kicks that visibly slowed the American early on. Gaethje absorbed the damage but rallied with heavy exchanges and pressure in rounds two and three, outlanding Fiziev 103-97 in significant strikes while landing the fight's lone takedown. Gaethje earned a majority decision (29-28, 29-28, 28-28).[58] Welterweight veteran Gunnar Nelson returned after a three-year hiatus to face Bryan Barberena, delivering a swift grappling clinic. Nelson quickly closed the distance into the clinch, executed a takedown, and transitioned seamlessly to mount before isolating Barberena's arm for a textbook armbar submission at 4:51 of the first round. The finish marked Nelson's 13th career submission and highlighted his elite jiu-jitsu on his comeback.[59] In the women's flyweight bout, Jennifer Maia dominated Casey O'Neill with precise boxing and range management over three rounds. Maia outstruck O'Neill 145-137 in significant strikes, landing crisp jabs and right hands that bloodied her opponent and controlled the pace, particularly in the first two frames where O'Neill struggled to close distance. Despite O'Neill's increased aggression in the third, Maia's technical superiority led to a unanimous decision victory (30-27, 29-28, 29-28), handing the unbeaten prospect her first professional loss.[60][61] The main card opener saw middleweight Marvin Vettori outpoint Roman Dolidze in a gritty striking affair. Dolidze started strong with power flurries and pressure in round one, but Vettori settled in with high-volume leg kicks and counters, outlanding Dolidze 106-71 in significant strikes while stuffing all takedown attempts. After an early scare from Dolidze's aggression, Vettori reversed momentum through wrestling defense and consistent output to win a unanimous decision (30-27, 29-28, 29-28).[62]| Weight Class | Winner | Loser | Method | Round | Time | Significant Strikes (Winner-Loser) | Takedowns (Winner-Loser) |
|---|---|---|---|---|---|---|---|
| Welterweight (Title) | Leon Edwards | Kamaru Usman | Majority Decision (48-46, 48-46, 47-47) | 5 | 5:00 | 120-87 | 0-4 |
| Lightweight | Justin Gaethje | Rafael Fiziev | Majority Decision (29-28, 29-28, 28-28) | 3 | 5:00 | 103-97 | 1-0 |
| Welterweight | Gunnar Nelson | Bryan Barberena | Submission (Armbar) | 1 | 4:51 | 10-7 | 1-0 |
| Women's Flyweight | Jennifer Maia | Casey O'Neill | Unanimous Decision (30-27, 29-28, 29-28) | 3 | 5:00 | 145-137 | 0-0 |
| Middleweight | Marvin Vettori | Roman Dolidze | Unanimous Decision (30-27, 29-28, 29-28) | 3 | 5:00 | 106-71 | 0-0 |
Preliminary card
The preliminary card of UFC 286, broadcast on ESPN from The O2 Arena in London, England, on March 18, 2023, consisted of seven bouts across multiple weight classes, highlighting a mix of UFC debuts, international prospects, and competitive decisions that set the tone for the evening's action.[1] These fights featured undefeated talents securing finishes and close contests that tested the judges' scoring, with several outcomes drawing attention for their intensity and implications for the fighters' careers.[63]| Weight Class | Winner | Loser | Method | Round | Time |
|---|---|---|---|---|---|
| Flyweight (Catchweight) | Jake Hadley | Malcolm Gordon | TKO (punches) | 1 | 1:01 |
| Middleweight | Christian Leroy Duncan | Duško Todorović | TKO (knee injury) | 1 | 1:52 |
| Featherweight | Lerone Murphy | Gabriel Santos | Split decision (29–28, 28–29, 29–28) | 3 | 5:00 |
| Flyweight | Muhammad Mokaev | Jafel Filho | Submission (rear-naked choke) | 3 | 4:32 |
| Lightweight | Yanal Ashmouz | Sam Patterson | KO (punches) | 1 | 1:15 |
| Lightweight | Chris Duncan | Omar Morales | Split decision (29–28, 29–28, 27–30) | 3 | 5:00 |
| Featherweight | Jack Shore | Makwan Amirkhani | Submission (rear-naked choke) | 2 | 4:27 |
Early preliminary card
The early preliminary card for UFC 286 featured three bouts streamed exclusively on ESPN+ and UFC Fight Pass, showcasing a mix of established fighters and promising debutants in a variety of weight classes. These opening fights set the tone for the event at The O2 Arena in London, England, on March 18, 2023, with quick finishes and competitive decisions highlighting the undercard's intensity.[56] In the women's flyweight opener, Veronica Hardy secured a unanimous decision victory over UFC debutant Juliana Miller, relying on her veteran experience and high-volume striking to control the pace across three rounds. Hardy outlanded Miller significantly, earning scores of 30-27 across all three judges.[56][65] The lightweight clash between Jai Herbert and Ludovit Klein ended in a majority draw after a back-and-forth battle marred by a controversial point deduction for Herbert due to multiple low blows in the third round. Despite appearing to win the first two rounds, the deduction resulted in scores of 29-27 for Herbert and 28-28 on the other two cards, halting Herbert's bid for a winning streak in the UFC.[56][65][67] Joanne Wood returned from a year-long layoff to defeat Luana Carolina via split decision in a resilient flyweight performance, snapping a three-fight losing skid with effective technical striking and takedown defense. The judges scored it 30-27 and 29-28 for Wood, with one dissenting 28-29 card.[56][65][68]| Weight Class | Winner/Loser/Draw | Result | Method | Round | Time |
|---|---|---|---|---|---|
| Women's Flyweight | Veronica Hardy def. Juliana Miller | Unanimous Decision | 30-27, 30-27, 30-27 | 3 | 5:00 |
| Lightweight | Jai Herbert vs. Ludovit Klein | Majority Draw | 29-27, 28-28, 28-28 | 3 | 5:00 |
| Women's Flyweight | Joanne Wood def. Luana Carolina | Split Decision | 30-27, 29-28, 28-29 | 3 | 5:00 |