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Verywell

Verywell is an award-winning digital media brand that delivers expert-reviewed, science-backed health and wellness information through accessible articles, videos, and resources, empowering users to make informed decisions about their physical, mental, and emotional well-being.^[1] Launched on April 26, 2016, as the first standalone brand of About.com, Verywell has grown into a comprehensive network including Verywell Health for medical topics, Verywell Mind for mental health guidance, and Verywell Fit for fitness and nutrition advice.^[2]^[3] Owned by People Inc.—formerly Dotdash Meredith and a subsidiary of IAC—Verywell maintains editorial independence with content created by credentialed health journalists and reviewed by over 130 board-certified physicians and healthcare professionals across more than 30 specialties.^[4]^[5]^[6] Its rigorous process involves fact-checking against peer-reviewed studies, government data, and medical guidelines, with articles updated regularly to reflect new research and free from advertiser influence.^[7] The platform hosts a library of over 22,000 articles covering topics from disease prevention and treatment to health inequities and emerging diagnoses, attracting tens of millions of monthly users seeking trustworthy alternatives to clinical jargon-heavy sites.^[7]^[1] Verywell's commitment to clarity and empathy has earned accolades such as the 2021 MM+M Best Healthcare Consumer Media Brand and finalist in the 2020 Fast Company World Changing Ideas awards, positioning it as a leading resource in the evolving landscape of consumer health education.^[1]

Overview

Description and Purpose

Verywell is a digital platform dedicated to delivering accessible, expert-reviewed information on health, fitness, mental health, and family topics, operating since 2016 as a comprehensive resource for wellness guidance.^[7] Its core mission is to empower individuals to make informed health decisions by providing science-backed, medically accurate content that demystifies complex topics without overwhelming users.^[7] This approach emphasizes evidence-based research drawn from peer-reviewed studies and primary sources, ensuring reliability while maintaining a supportive tone.^[8] The platform targets general consumers who seek trustworthy wellness advice for themselves and their families, rather than medical professionals requiring specialized technical details.^[7] Verywell's content is crafted in a friendly, non-intimidating style that prioritizes clarity and empathy, avoiding jargon to foster a judgment-free environment where users feel encouraged to explore health matters proactively.^[8] This user-centric design distinguishes it by focusing on practical, actionable insights that promote long-term well-being over rote medical facts. Key features of Verywell include interactive quizzes for self-assessment, such as personality and lifestyle evaluations, alongside tools like readiness questionnaires to guide users toward personalized health strategies.^[9]^[10] These elements enhance engagement by offering tailored guidance within a broader ecosystem of sub-brands, including Verywell Health for physical conditions and Verywell Mind for psychological topics.^[7]

Ownership and Corporate Structure

Verywell was initially launched in April 2016 as a standalone health-focused brand under the ownership of About.com, a digital media company then owned by IAC/InterActiveCorp (IAC).^[3] This marked About.com's strategic shift toward specialized verticals, with Verywell debuting with over 50,000 pieces of expert-reviewed content on topics ranging from medical conditions to wellness.^[2] In May 2017, About.com underwent a comprehensive rebranding to Dotdash, reflecting its evolution into a portfolio of niche, expert-driven sites, with Verywell established as one of its six core verticals alongside brands like The Spruce (home) and The Balance (personal finance).^[11] The rebranding, led by IAC, retired the legacy About.com portal and emphasized high-quality, topic-specific content to better serve users and advertisers.^[12] Under Dotdash, Verywell continued to operate as the flagship health property, benefiting from IAC's resources to expand its editorial and digital infrastructure.^[13] Dotdash's growth accelerated through a major merger with Meredith Corporation, completed on December 1, 2021, in a $2.7 billion all-cash transaction that formed Dotdash Meredith.^[14] This union integrated Meredith's renowned print and digital titles—such as People, Better Homes & Gardens, and Food & Wine—with Dotdash's online verticals, including Verywell, creating one of the largest digital and print publishers in the United States under continued IAC ownership.^[15] The merger positioned Verywell within a diversified media conglomerate, enhancing its reach through synergies in content distribution and audience engagement across health, lifestyle, and entertainment sectors.^[16] On July 31, 2025, Dotdash Meredith rebranded to People Inc., a name inspired by its marquee title People and signaling a renewed focus on human-centered storytelling across its portfolio.^[17] Still wholly owned by IAC, People Inc. operates more than 40 brands, with Verywell serving as the flagship health resource alongside lifestyle and culinary staples like People and Allrecipes.^[18] This corporate structure underscores Verywell's integral role in People Inc.'s strategy to deliver trusted, empathetic content in health and wellness, supported by a unified editorial and commercial framework.^[19]

History

Launch and Early Development

Verywell was launched on April 26, 2016, as the first standalone brand under About.com, an IAC-owned media company, with the primary motivation to fill gaps in accessible, user-friendly health information that contrasted with the more clinical and intimidating tone of competitors like WebMD.^[3]^[2] The initiative aimed to create a dedicated vertical for health and wellness content, leveraging About.com's established search traffic while building a distinct identity to better serve consumers seeking practical advice on everyday well-being.^[20] The founding team was led by Neil Vogel, CEO of About.com, and included initial hiring of over 120 health professionals, such as doctors, trainers, and dietitians, to author and review content.^[3]^[21] A key early appointment was Dr. David L. Katz, MD, MPH, founding director of the Yale-Griffin Prevention Research Center and president of the American College of Lifestyle Medicine, who joined as the site's first senior medical advisor in May 2016 to ensure scientific accuracy and credibility.^[21] This expert-driven approach was overseen by a board of 12 board-certified physicians for medical review.^[20] At launch, Verywell featured more than 50,000 pieces of content focused on key areas including health conditions (such as diabetes and rheumatoid arthritis), fitness, family life, and psychology, adopting a fun, energetic, and approachable tone to make information engaging and less daunting for a broad audience, particularly younger users aged 18-34.^[3]^[2]^[20] To bolster content validation, Verywell initiated a partnership with the Cleveland Clinic in August 2016, promoting the clinic's Health Essentials consumer resources; this collaboration expanded in January 2017 to include a dedicated channel for healthcare professionals featuring clinical updates and continuing medical education.^[22] Within its first year, Verywell rapidly expanded its coverage of broad wellness topics through additional expert contributions, niche social media pages (such as for pregnancy), and newsletters, enhancing user engagement and reducing reliance on search traffic alone while solidifying its position as a comprehensive health resource.^[20] This growth occurred under About.com, which later rebranded to Dotdash in 2017.^[23]

Rebranding and Expansions

In May 2017, About.com underwent a comprehensive rebranding to Dotdash, shifting from a general-interest portal to a collection of specialized, expert-driven vertical sites, with Verywell integrated as a key health-focused brand within this portfolio.^[12]^[11] This transformation emphasized high-quality, topic-specific content to better serve user needs and compete in niche digital publishing.^[24] Building on this, Verywell expanded its offerings in the late 2010s by developing dedicated sub-sites as verticals, including Verywell Health (launched in April 2016 as the foundational brand), Verywell Mind (established in 2017 to cover mental health and wellness), Verywell Fit (introduced in 2017 for nutrition and exercise guidance), and Verywell Family (launched in 2017 for parenting resources).^[2]^[11] These additions allowed Verywell to scale its expert-reviewed content across interconnected health topics, reaching broader audiences with tailored advice.^[24] The December 2021 merger of Dotdash with Meredith Corporation formed Dotdash Meredith, significantly bolstering resources for content creation and distribution by combining digital expertise with established media assets, enabling deeper investment in Verywell's verticals.^[14]^[25] This union positioned the company as the largest U.S. digital and print publisher, facilitating expanded production capabilities and cross-platform reach for Verywell's materials.^[26] In the early 2020s, Verywell incorporated multimedia elements to enhance user engagement, such as the launch of the Verywell Mind Podcast in March 2021, which featured expert discussions on mental health topics, and interactive tools like the Verywell Mind Mental Health Tracker introduced in May 2021 for self-assessment.^[27]^[28] These features complemented traditional articles with audio and dynamic resources, improving accessibility and practical application of health information. In January 2025, Dotdash Meredith (rebranded as People Inc. in July 2025) implemented layoffs affecting 143 employees company-wide, representing about 4% of its workforce, which strained operational efficiency across its brands including Verywell.^[29]^[18] The cuts, attributed to a shifting media landscape, impacted content teams and distribution efforts.^[30] In August 2024, Verywell Family was shut down, with its content redirected to other Dotdash Meredith parenting resources.

Content and Operations

Sub-brands and Coverage Areas

Verywell operates through several specialized sub-brands, each dedicated to distinct aspects of health and wellness to provide targeted, evidence-based information to users. These sub-sites allow for in-depth coverage of specific topics while maintaining a cohesive approach to empowering readers with reliable guidance.^[7]^[8]^[31] Verywell Health serves as the flagship platform, concentrating on medical conditions, treatments, preventive care, and overall physical health management. It covers more than 500 health topics, from infectious diseases to chronic conditions, with content developed by a team of health journalists and reviewed by over 150 board-certified physicians across 30+ specialties. This sub-brand emphasizes breaking down complex medical information into accessible formats to support informed decision-making.^[7] Verywell Mind focuses on mental health, including stress management, therapy options, psychological well-being, and understanding mental health disorders. The site offers guidance on topics such as relationships, self-improvement, and psychology theories, drawing from a review board of psychiatrists, psychologists, and therapists to ensure content reflects diverse perspectives and evidence-based practices. It aims to help users prioritize mental health and achieve balance in daily life.^[8] Verywell Fit addresses nutrition, exercise routines, weight management, and fitness equipment reviews, promoting realistic, inclusive approaches to physical activity and healthy eating. Content includes workout plans, recipe analyses, and tips for sustainable lifestyle changes, vetted by registered dietitians, personal trainers, and board-certified physicians to prioritize science-backed advice over fad diets or extreme regimens.^[31] Verywell Family, which previously covered parenting, child development, and family dynamics, was discontinued in 2024, with its content integrated into Parents.com, another People Inc. property, to consolidate family-oriented resources.^[32] The sub-brands interconnect to deliver holistic advice, such as articles on Verywell Mind linking to exercise recommendations from Verywell Fit for managing stress through physical activity, encouraging users to explore related wellness strategies across platforms. This cross-referencing supports a comprehensive view of health, where mental, physical, and familial aspects inform one another.^[8]^[31]

Editorial Standards and Partnerships

Verywell's editorial process emphasizes accuracy and reliability, with articles primarily authored by qualified health professionals, including physicians, nurses, and medical journalists who possess relevant expertise and real-world experience. Each piece undergoes rigorous review by members of the site's Medical Expert Board, consisting of over 150 board-certified physicians and healthcare providers spanning more than 30 specialties such as cardiology, oncology, and mental health, to verify medical facts and ensure alignment with current evidence. Content is updated periodically—typically every few months or as new research emerges—to incorporate the latest guidelines, statistics, and studies, with the revision date clearly indicated on updated articles.^[33]^[7]^[34] A key aspect of Verywell's quality control is its partnership with the Cleveland Clinic, initiated in August 2016, which focuses on promoting and co-creating patient education resources to enhance consumer health information accessibility. This collaboration has involved integrating Cleveland Clinic's Health Essentials content into Verywell's platform during its initial phase and expanding to professional channels for clinical updates and practice management advice in subsequent phases, leveraging Verywell's audience reach and the Clinic's medical authority.^[22] Verywell maintains a strong commitment to evidence-based information by drawing exclusively from reputable primary sources, including peer-reviewed journal articles, government health agencies like the CDC and NIH, and academic institutions, while prioritizing human clinical studies and established treatments over unproven or anecdotal claims. The site actively combats misinformation through transparent sourcing—every article includes hyperlinks to referenced studies—and a dedicated fact-checking team that cross-verifies details against these authoritative materials. Editorial guidelines prohibit influence from advertisers or corporate ownership, ensuring impartiality as outlined in the parent company People Inc.'s Content Integrity Promise.^[33]^[34]^[35] Unique to Verywell's approach are its human-centered language guidelines, which promote compassionate, approachable, and stigma-free communication to make complex health topics accessible without causing undue alarm or using impersonal jargon. The platform also prioritizes inclusivity by representing diverse populations in examples, imagery, and discussions of health experiences, aiming to reflect varied demographics in content across sub-brands like Verywell Health and Verywell Mind. Additionally, interactive tools such as quizzes and self-assessments support user engagement while reinforcing evidence-based education.^[33]^[34]

Recent Developments

In 2024, Verywell Family was discontinued as part of a consolidation effort by its parent company, with relevant content migrated to Parents.com to streamline family wellness resources under a single platform.^[32] This move aimed to enhance efficiency in content delivery for parenting topics, though it reduced dedicated family-specific coverage on the Verywell network. In 2025, Verywell Health significantly expanded its video offerings, launching four series to provide accessible expert advice on health topics. Two of these were new initiatives, including "Outside the Exam Room," which features medical professionals offering guidance on patient advocacy, navigating treatments, and managing chronic conditions like metastatic breast cancer and psoriasis.^[36] This ramp-up reflects a strategic push toward multimedia formats to engage audiences beyond traditional articles, with episodes emphasizing collaborative care and practical tips from specialists. Also in 2025, Verywell Health integrated premium video content from SurvivorNet, a platform focused on cancer and chronic illness education. The partnership, announced in October, initially incorporated over 100 hours of SurvivorNet's expert-led videos into Verywell Health and other health brands under People Inc., targeting audiences seeking in-depth support for serious diagnoses.^[37]^[38] This syndication enhances Verywell's resources for oncology and long-term illness management without developing new content internally. People Inc., Verywell's parent company, implemented layoffs in October 2025, reducing its workforce by 6% or 226 employees across all departments to reallocate resources toward growth areas. These cuts impacted content production broadly, including health brands like Verywell, by necessitating adjustments in editorial workflows and output volume amid a shift from search traffic reliance to direct user and advertiser relationships.^[39]^[40] The company responded by hiring 320 staff over the prior year and maintaining 40 open roles focused on innovative projects, signaling a pivot to sustainable, expert-curated content strategies. Looking ahead, Verywell is prioritizing expert-driven multimedia under People Inc., emphasizing high-quality, human-verified resources to adapt to evolving media landscapes where search algorithms favor authoritative, non-generic content. This approach, highlighted through video expansions and partnerships, positions the platform to maintain trust in health information amid broader industry transitions away from volume-based publishing.^[36]

Impact and Reception

Traffic and User Engagement

Verywell's traffic has shown steady growth since its inception, reflecting its position as a leading health information resource. In March 2017, shortly after its launch, the site attracted 17 million unique U.S. monthly users, marking it as one of the top health sites at the time.^[41] This early success underscored reliance on SEO-driven discovery. By the early 2020s, Verywell's audience expanded significantly, reaching 38.5 million unique monthly visitors in 2021, a testament to its optimized content strategy.^[42] This growth trajectory was fueled by robust SEO practices and social media sharing, with organic search accounting for over 70% of desktop traffic across sub-brands like Verywell Mind as of 2025.^[43] As part of People Inc. (formerly Dotdash Meredith), Verywell contributes to the parent company's overall reach of more than 175 million global monthly users as of July 2025, driven by multichannel efforts.^[5] User engagement on Verywell is characterized by interactive features and high mobile accessibility, aligning with broader digital health trends. The platform's quizzes, such as personality and lifestyle assessments, encourage deeper interaction and self-reflection, while newsletter subscriptions provide ongoing value through curated health tips and updates.^[9]^[44] Mobile usage predominates, with traffic sources indicating strong performance on devices where users seek quick, practical advice. Recent video initiatives in sub-brands like Health and Mind have further enhanced engagement by offering visual, accessible content.^[42] Demographically, Verywell's audience skews toward women aged 25-54, who comprise about 62% of visitors and represent the core group pursuing practical health guidance. The largest age segment is 25-34 years old, reflecting a young adult focus on wellness and preventive care.^[43]

Awards and Recognition

Verywell has garnered notable recognition for its role in delivering accessible and reliable health information. In 2021, it received the Gold award for Best Healthcare Consumer Media Brand from Medical Marketing & Media (MM+M), highlighting its impact as a trusted resource reaching millions of users monthly with a focus on mental health and beyond.^[45] That same year, Verywell was honored with the FOLIO: Eddie & Ozzie Award for Best Editorial Use of Data in the consumer/custom content marketing category, acknowledging innovative data-driven storytelling in health coverage.^[46] Additionally, in 2021, it was named Hottest in Health on Adweek's Publishing Hot List, recognizing its thriving innovation and audience engagement in the health media sector.^[47] In 2020, Verywell's Healthy Conversations Coach tool was selected as a finalist in Fast Company's World Changing Ideas Awards in the health category, praised for enhancing accessible health information through interactive, empathetic digital coaching.^[46] These accolades reflect the platform's commitment to practical, expert-guided content that addresses real-world health needs. In 2023, Verywell Mind launched the Verywell Mind 25 initiative, an annual awards program honoring 25 influential thought leaders, experts, and advocates driving positive change in mental health awareness, policy, and community support.^[48] The program, selected by a panel of mental health professionals, underscores Verywell's role in amplifying credible voices and fostering broader discussions on wellness. The initiative continued with its second annual edition in 2024, honoring figures such as Taraji P. Henson, Kenneth Cole, and Lady Gaga.^[49] In 2024, the Verywell Mind Podcast, Season 2, won a Webby Award in the Health & Science Education (Limited Series/Specials) category.^[50] Also in 2024, Verywell Health received a Multicultural Bronze Award at the PM360 Pharma Choice Awards for its "Health Divide: Menopause & Black Women" content.^[51] Verywell's reliability has been positively evaluated in independent assessments of health journalism, with praise for its rigorous fact-checking, peer-reviewed sourcing, and contributions from medical experts, earning a pro-science rating for proper sourcing and minimal bias.^[52] The platform's editorial board of healthcare professionals has been credited with upholding journalistic standards that contribute to these recognitions.^[52]

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