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2004 Rose Bowl

The 2004 Rose Bowl was the 90th edition of the annual postseason college football bowl game, contested on January 1, 2004, at Rose Bowl Stadium in Pasadena, California. It pitted the #1 AP-ranked and Pac-10 champion University of Southern California (USC) Trojans against the Big Ten champion and #4 BCS-ranked University of Michigan Wolverines in one of the BCS bowl games. (The BCS National Championship Game for the 2003 season was played in the Sugar Bowl between #1 Oklahoma and #2 LSU.) The Trojans, coached by and entering with an 11–1 record, dominated the 10–2 Wolverines led by , securing a 28–14 victory before an attendance of 93,849. USC's offense, powered by sophomore quarterback —who earned honors with 327 passing yards, three touchdown passes, and one touchdown reception—built a 21–0 lead by halftime, while the defense recorded a season-high nine sacks. Michigan managed 271 passing yards from quarterback but struggled against USC's pressure, scoring on a 6-yard pass to tight end Tim Massaquoi and a 2-yard run by running back Chris Perry. The win marked USC's fifth Associated Press (AP) national championship and their first since 1972, though the title was shared after No. 2 LSU defeated No. 1 in the , with the (AFCA) poll awarding its crown to the Tigers. This game revived the traditional Rose Bowl pairing of Pac-10 and Big Ten champions after a three-year BCS rotation and highlighted the Trojans' resurgence under Carroll, setting the stage for back-to-back national titles in 2004 and 2005.

Background

Bowl Game Context

The Rose Bowl Game, established in 1902 and traditionally played on New Year's Day at the Rose Bowl Stadium in Pasadena, California, has historically served as the premier postseason matchup between the champions of the Big Ten Conference and the Pacific-10 Conference (Pac-10), a arrangement formalized by the 1946 Tri-Party Agreement among the Tournament of Roses Association, the Big Ten, and the Pac-10. Under the Bowl Championship Series (BCS) system, implemented in 1998 to more reliably select a national champion through a combination of polls and computer rankings, the Rose Bowl maintained this conference championship tie-in unless one or both teams qualified for the BCS National Championship Game. For the 2004 Rose Bowl on January 1, 2004, this structure pitted the Big Ten champion Michigan Wolverines against the Pac-10 champion USC Trojans, drawing an attendance of 93,849 and distributing a total payout of approximately $14 million to the participating conferences and schools. The 2003 NCAA Division I-A football season preceding the game was characterized by a highly competitive national landscape, with at 12-1 and Louisiana State (LSU) undefeated at 13-0, while stood at 11-1 but demonstrated dominance in the Pac-10 with a strong schedule strength ranking. This parity among elite programs from different conferences— from the Big 12, LSU from the (SEC), and from the Pac-10—intensified the stakes for BCS bowl assignments and underscored the challenges of comparing teams across varied regional competitions. The BCS rankings for the 2003 season were determined by averaging three components: the (one-third weight), the (one-third weight), and the average of six computer models that evaluated team strength without considering margin of victory (one-third weight). In the final standings released on December 7, 2003, ranked No. 1, LSU No. 2, No. 3, and No. 4, resulting in and LSU advancing to the in the , while the functioned as a high-profile matchup equivalent to a semifinal in prestige. This setup highlighted the 's enduring significance within the BCS framework, as outcomes in its game could influence final claims through major polls.

Team Selection

The (BCS) for the 2003 season utilized a formula that combined rankings from two human polls—the (AP) Poll and the Coaches Poll—each weighted at one-third, with the remaining one-third derived from an average of six computer models that evaluated team performance without subjective bias. This system aimed to select the top two teams for the national championship game while assigning other high-ranked teams to BCS bowls, including the , which traditionally featured the champions of the Big Ten and Pacific-10 (Pac-10) Conferences unless overridden by title game needs. Michigan earned its spot in the Rose Bowl as the Big Ten co-champion with a 10-2 regular-season record, highlighted by a 35-21 victory over rival Ohio State on , 2003, securing their first outright or shared conference title since 1997, and a dramatic 38-35 win against on October 10, 2003, where they rallied from a 28-7 fourth-quarter deficit. These results propelled the Wolverines to a No. 4 ranking in the final BCS standings released on December 7, 2003, positioning them as the highest-ranked Big Ten team eligible for the Rose Bowl matchup. The qualified as the Pac-10 champion with an 11-1 regular-season record, capped by a 23-0 shutout of on August 30, 2003, but their sole loss—a 34-31 defeat to in triple overtime on September 27, 2003—factored into their evaluation. Despite topping the final at No. 1, finished No. 3 in the BCS standings, as several computer models ranked and LSU higher due to their regular seasons and perceived , dropping the Trojans behind the title game participants. The Michigan-USC matchup was officially announced on December 7, 2003, alongside the final BCS standings, pairing the No. 4 Wolverines against the No. 3 Trojans in the on January 1, 2004, as the highest-available teams under the bowl's conference tie-in after (No. 1) and LSU (No. 2) advanced to the national championship. This selection amplified national title implications for , who sought to bolster their championship claim through a strong bowl performance despite the BCS formula's exclusion from the title game.

Venue and Participants

Rose Bowl Stadium

The Rose Bowl Stadium is an outdoor athletic venue located in Pasadena, California, situated in the Arroyo Seco region. Constructed in 1922 at a cost of $272,198, the stadium was designed by architect Myron Hunt, drawing inspiration from the Yale Bowl, and initially featured a horseshoe shape with a seating capacity of 57,000. By 2004, following multiple renovations—including enclosure of the south end in 1928 to reach 76,000 seats, reinforcement with concrete in 1931 that increased capacity to 83,000, and further expansions in the mid-20th century that peaked at over 100,000 seats before safety-related reductions—the venue's official capacity stood at 92,542. The 2004 Rose Bowl game drew an attendance of 93,849, exceeding the stated capacity due to standing areas and temporary accommodations. Known as "The Granddaddy of Them All," the stadium has hosted the annually on since 1923, establishing a rooted in the inaugural East-West football matchup in 1902 and formalized as a postseason event in 1916. This heritage ties directly to the preceding , organized by the Tournament of Roses Association since 1890, with the stadium positioned adjacent to the parade's 5.5-mile route along Colorado Boulevard, allowing seamless transition from the floral to the spectacle. The venue's enduring role underscores its status as the oldest site, fostering a festive atmosphere that blends pageantry with Pasadena's holiday customs. On January 1, 2004, game day conditions were favorable, featuring clear skies and mild temperatures around 68°F, contributing to an unhindered playing surface. The field was prepared with standard NCAA markings, including Tournament of Roses Association logos at midfield and in the end zones to honor the event's organizers. As a neutral , the provided equitable for both participating teams, minimizing home-field while accommodating a diverse crowd; fan demographics reflected roughly equal representation from and supporters, with local residents bolstering attendance alongside traveling fans from the Midwest.

Officials and Broadcast

The 2004 Rose Bowl was officiated by a seven-man crew selected from the Pacific-10 Conference, in accordance with NCAA postseason procedures for bowl games involving conference teams. The game was televised nationally on , marking the network's long-standing partnership with the . Play-by-play duties were handled by veteran broadcaster in what would be one of his final major calls, joined by former quarterback as color analyst and Todd Harris on the sideline. The telecast averaged a 14.4 Nielsen rating and drew an estimated 23.9 million viewers, making it one of the most-watched games of the season. Radio coverage was provided nationally by ESPN Radio, featuring play-by-play announcer Mike Tirico, analyst Chris Spielman, and reporter Matt Winer. Production notes for the ABC telecast included standard high-definition coverage of the event at Rose Bowl Stadium, with emphasis on the matchup between top-ranked USC and fourth-ranked Michigan as a de facto national championship game. Sponsorship was led by traditional Rose Bowl partners, though no major commercial controversies arose. The halftime entertainment featured performances by the University of Southern California Trojan Marching Band and the University of Michigan Marching Band, providing a traditional intermission spectacle without notable incidents.

Teams

Michigan Wolverines

The compiled a 10-2 record during the 2003 regular season, finishing 7-1 in Big Ten Conference play to win the league title and earn a berth in the as the conference representative. Notable victories included decisive shutouts and upsets against ranked opponents, such as a 38-0 win over No. 15 on September 13, a 31-3 domination of No. 10 Purdue on October 25, a 27-20 road triumph against rival No. 9 Michigan State on November 1, and a 35-21 home victory over No. 4 Ohio State on November 22 that clinched the Big Ten championship. The team's losses were narrow defeats to No. 22 (31-27) on September 20 and No. 23 (30-27) on October 4, highlighting occasional vulnerabilities in close contests. Under head coach , who guided the Wolverines to their second Big Ten title in four years, the offensive scheme was directed by coordinator Terry Malone, who implemented a run-heavy approach to control the and complement aerial threats. This balanced attack averaged 35.4 points per game, ranking 12th nationally, while emphasizing ground dominance to set up play-action passes. Key contributors included senior quarterback , who threw for 3,331 yards and 24 touchdowns on 270-of-456 passing (59.2% completion rate), setting a single-season school record for passing yards. Chris Perry emerged as a Heisman Trophy finalist, placing fourth in national voting after rushing for 1,589 yards and 17 touchdowns on 271 carries, while adding 366 receiving yards for 1,955 total offensive yards—earning him Big Ten Offensive Player of the Year honors. Defensively, the Wolverines ranked 35th nationally in scoring defense (19.5 points allowed per game) and focused on containing explosive plays through a 4-3 base scheme under coordinator Jim Herrmann, though they surrendered 346.5 yards per game. Linebackers Carl Diggs and Pierre Woods anchored the front seven, while the secondary provided turnover creation, led by Marlin Jackson's two interceptions despite missing three games due to knee, shoulder, quad, and hand injuries sustained throughout the season. Jackson, a projected starter, was reported to be recovering and available for the matchup.

USC Trojans

The entered the 2004 Rose Bowl with an 11-1 regular season record in 2003, having gone 7-1 in the Pacific-10 Conference, which earned them a share of the conference title despite a triple-overtime loss to on November 1. Key victories included a 43-23 road win over on November 8 and a dominant 45-0 of on October 18, showcasing the team's offensive firepower and defensive solidity throughout a season that saw them ranked No. 1 in the final poll. Their only defeat, a 34-31 heartbreaker at , prevented an undefeated regular season but did not derail their momentum, as they finished the year with a postseason that improved their overall record to 12-1. Under head coach , in his third year at , the Trojans benefited from the expertise of , who implemented a that emphasized quick passes and play-action to exploit defensive alignments. 's aggressive defensive scheme focused on generating turnovers and pressuring quarterbacks, contributing to the team's rise from a 2002 loss to national prominence. Quarterback , a redshirt sophomore who started all 12 games, was the centerpiece of the offense, passing for 3,556 yards and 38 touchdowns while earning Pac-10 Offensive Player of the Year honors. Freshman running back complemented the air attack with 754 rushing yards and 10 touchdowns, providing a physical presence in the backfield. On the perimeter, sophomore hauled in 95 receptions for 1,314 yards and 16 touchdowns, forming a dynamic duo with Leinart that stretched defenses thin. Defensively, anchored the line with 26 tackles and 6 sacks, earning All-Pac-10 first-team recognition and disrupting opposing offenses from the interior. The Trojans' strategy revolved around a high-tempo passing game that averaged over 300 yards per contest, allowing Leinart to make quick decisions against aggressive coverages, while their defense employed man-to-man principles to create one-on-one matchups. This approach was fueled by motivation from their top ranking, positioning the as an opportunity to claim a share of the national title.

Pre-Game Events

Rose Parade and Ceremonies

The 115th Tournament of Roses Parade took place on January 1, 2004, serving as the traditional opening event to the Rose Bowl festivities. The parade traversed its customary 5.5-mile route along Colorado Boulevard in , under the theme "Music, Music, Music." It featured approximately 40 floral floats adorned with natural materials, along with marching bands and units that emphasized the musical motif through performances and designs. The participating college teams contributed to the pageantry, with the Trojan Marching Band marching in the parade and both the and marching bands highlighting the event's celebratory spirit. Megan Chinen, a 17-year-old senior from High School in , was crowned the 2004 Rose Queen, selected through a competitive process among students from Pasadena-area high schools to represent the community's youth. Accompanied by her , Chinen rode in a ceremonial during the . The Grand Marshal was acclaimed composer and conductor , who led the procession and infused the event with his signature orchestral flair by conducting elements of the parade's musical presentations. Pre-game ceremonies at Rose Bowl Stadium commenced with a stirring rendition of the national anthem, performed jointly by the USC Trojan Marching Band and the University of Michigan Marching Band under John Williams' arrangement and direction. A notable highlight was the flyover by U.S. Air Force stealth aircraft, including the B-2 Spirit bomber, F-117 Nighthawk, and F-22 Raptor, symbolizing national pride. The coin toss followed, conducted by Tournament of Roses representatives to determine field position for the competing teams. As the 115th edition of the parade, this event underscored its longstanding role in the Rose Bowl tradition, originating from the inaugural 1890 procession organized by the Pasadena Valley Hunt Club to showcase the region's mild winter climate and floral beauty, later paired with the inaugural Rose Bowl Game in 1902.

Team Arrivals and Preparations

The departed Ann Arbor for Pasadena on December 28, 2003, arriving the following day via charter flight to begin their Rose Bowl preparations. The , benefiting from their local base, maintained a home-field advantage by conducting preparations closer to the stadium without the need for long-distance travel. Both teams held closed practice sessions at local high schools in the Pasadena area during the week leading up to the game, with media access restricted to maintain strategic focus. dealt with injury concerns from earlier in the season, including , who had been hurt but ultimately played in the game. similarly fine-tuned their offense through repeated drills on trick plays, such as the reverse pass to quarterback , which yielded mixed results in sessions. Team morale was bolstered by internal meetings and rallies; USC hosted a public pep rally on December 30, 2003, at Universal CityWalk from 6 to 8 p.m., dubbed the "Granddaddy of All Pep Rallies," featuring alumni and spirit activities to energize players. In private team discussions, Michigan emphasized defensive strategies to contain USC quarterback Matt Leinart, while the Trojans prioritized stopping Michigan running back Chris Perry. The teams stayed at separate hotels in Pasadena to facilitate focused acclimation to the mild Southern California weather, a stark contrast to Michigan's colder Midwestern conditions, allowing the Wolverines several days to adjust to temperatures in the 60s°F. This logistical setup enabled both squads to prioritize recovery and strategy without public distractions.

Game Summary

First Quarter

The 2004 Rose Bowl commenced with Michigan receiving the opening kickoff after USC won the coin toss and deferred their choice to the second half. The Wolverines began their initial drive from their own 20-yard line, methodically advancing approximately 70 yards in 14 plays, featuring runs by Chris Perry and passes from to receivers including and . However, the drive stalled near the red zone, culminating in a blocked 47-yard attempt by USC defensive lineman from the USC 30-yard line with 8:45 remaining. Seizing the momentum from the blocked kick, USC took possession at their own 46-yard line and responded swiftly with a 54-yard, four-play scoring drive. completed three passes for 49 yards, including a 25-yard strike to with 8:08 left in the quarter, giving the Trojans a 7-0 lead after Ryan Killeen's extra point. This marked the only score of the opening period and highlighted USC's explosive passing attack early on. Following the touchback on the ensuing kickoff, started their second possession from the 20-yard line but managed only 21 yards in seven plays, hampered by short gains from and a five-yard offside penalty against the Wolverines. Punter Henry Josue sent a 43-yard boot to the 16-yard line at the 5:37 mark. 's responding drive covered 39 yards in eight plays but ended without points due to a on Leinart, an illegal formation penalty on the Trojans, and an incomplete pass, leading to a 48-yard that resulted in a touchback with 1:06 remaining. In the quarter's final moments, Michigan advanced 15 yards from their 20-yard line via a pass to Edwards and a run by before was sacked for an eight-yard loss, forcing another punt to the 35-yard line, which was returned four yards to the 39 as time expired. The period featured physical defensive play, including two sacks on during Michigan's opening drive—both resulting in fumbles that the Wolverines recovered—and no turnovers overall, with holding a field position edge after the blocked . Michigan controlled the ball for approximately 10 minutes, while possessed it for about five.

Second Quarter

The second quarter began with Michigan facing early pressure, as quarterback was sacked for an 8-yard loss on the opening play, forcing a three-and-out after just one snap. capitalized on good field position, starting at their own 39-yard line, where connected with for a 37-yard gain to the Michigan 21. However, the drive stalled on third-and-12, and Ryan Killeen's 39-yard attempt sailed wide left, keeping the score at 7-0 in favor of the Trojans from the first quarter. Michigan's next two possessions were similarly unproductive, resulting in punts after short gains, including a 5-yard completion to . USC managed only a first down on their second drive before punting, but the Wolverines' third drive of the quarter proved pivotal. On third-and-18 from their own 9-yard line, Navarre's pass intended for Edwards was deflected and intercepted by USC linebacker , who returned it 26 yards to the Michigan 3-yard line. This turnover shifted momentum decisively, as Leinart needed just three plays to find in the end zone with a 6-yard pass at the 4:50 mark, followed by Killeen's successful extra point, extending USC's lead to 14-0. Trailing by two touchdowns, responded with their most effective drive of the half, marching from their 20-yard line behind rushes from (13 yards) and Chris Perry (9 yards) to reach the 44 before punting on fourth down. ran out the clock with a short drive, including a 7-yard rush by White, as the Trojans entered halftime leading 14-0, having controlled possession for approximately 8:30 of the quarter through efficient short-yardage plays and the critical defensive stop.

Third Quarter

The third quarter began with USC receiving the second-half kickoff and mounting a swift scoring drive. Starting from their own 17-yard line, quarterback connected with for an 18-yard gain, followed by a 9-yard run from and a 9-yard pass to , setting up a first down at the 47. After an incomplete pass, Leinart lofted a 47-yard strike to Colbert, extending the Trojans' lead to 21-0 with 13:45 remaining. The extra point by Ryan Killeen was good. Michigan responded with a determined 16-play, 76-yard drive that consumed 7:56 of clock, showcasing persistence against 's defense. Key advances included passes from to for 6 and 11 yards, runs by Chris Perry totaling 23 yards, and a crucial 4th-and-3 conversion on a 5-yard scramble by . The drive culminated in a 6-yard pass from to Tim Massaquoi, narrowing the score to 21-7 after Garrett Rivas' extra point at 5:49. A 6-yard defensive penalty on aided Michigan's red-zone positioning during this possession. USC quickly reasserted control, embarking on an 8-play, 72-yard drive lasting 2:05. After a short loss on a run by , Leinart hit Williams for a 27-yard gain and Colbert for 12 yards, followed by a 6-yard pass to Williams and an 18-yard scamper by . The scoring play featured a trick reverse: Williams took a handoff and threw a 15-yard pass to Leinart in the end zone, pushing the lead to 28-7 with Killeen's extra point at 3:44. This innovative call highlighted USC's offensive versatility. The Wolverines' ensuing drive reached the USC 24-yard line over seven plays but stalled after Navarre was sacked for a 6-yard loss by 's defense, forcing a with 26 seconds left. Navarre faced two sacks in the quarter, contributing to Michigan's three-and-out threats, while 's defense limited big plays beyond the initial responses. Time of possession tilted toward Michigan at approximately 8:30 to 's 6:30, but the Trojans' two touchdowns maintained their physical dominance and momentum heading into the final period.

Fourth Quarter

The fourth quarter began with leading 28–7 after a dominant third quarter performance. opened the period with an 11-play, 85-yard drive from their own 15-yard line, capped by a 2-yard run by Chris Perry at the 11:06 mark, followed by a successful extra point kick by Garrett Rivas, narrowing the score to 28–14. USC responded with a 15-play, 70-yard drive starting from their own 20-yard line, but at the Michigan 10-yard line with 3:42 remaining, quarterback fumbled a snap, recovered by 's Lawrence Reid with no return yardage. Taking over at their own 10-yard line, managed only 10 yards over seven plays and turned the ball over on downs at their 20-yard line with 2:26 left, as quarterback was sacked on fourth down. With possession at the Michigan 20-yard line, USC head coach opted for clock management, executing four running plays—including an 8-yard rush by on the final snap—to run out the remaining time, securing the victory without further scoring. The Trojans entered victory formation as the clock expired at 0:00, followed by post-game handshakes between the teams. USC won 28–14, with Leinart named the game's for his overall performance, including three passing touchdowns and one rushing score earlier in the contest.

Game Analysis

Key Statistics

The 2004 Rose Bowl featured the defeating the 28–14, with accumulating 410 total yards compared to Michigan's 320. gained 68 rushing yards on 25 attempts and 342 passing yards, while Michigan recorded 49 net rushing yards on 38 attempts and 271 passing yards. Both teams achieved 19 and 25 first downs respectively, committed one turnover each, and possessed the ball for 25:34 compared to Michigan's 34:26. In passing, quarterback completed 23 of 34 attempts for 327 yards and three s with no interceptions, while wide receiver went 1 for 1 for 15 yards and one ; 's completed 27 of 46 passes for 271 yards, one , and one .
CategoryUSC PlayerStatsMichigan PlayerStats
Rushing8 att, 41 yds, 0 TDChris Perry23 att, 85 yds, 1 TD
Rushing8 att, 26 yds, 0 TD--
USC's defense recorded nine s and one , while Michigan managed one and forced one .

Notable Performances

Matt Leinart's performance as USC's exemplified poise under pressure, as he completed 23 of 34 passes for 327 yards and three s while also catching a 15-yard pass on a , orchestrating drives that kept Michigan's defense off balance throughout the game. Lendale contributed decisively on the ground and through the air, rushing for 26 yards on eight carries and scoring on a six-yard reception that extended USC's lead early in the second quarter. The USC secondary played a pivotal role in containing Michigan's offense, particularly limiting Chris Perry's production by holding him to 85 rushing yards on 23 attempts despite his Heisman finalist status, forcing Michigan into predictable patterns that the Trojans exploited. On the Michigan side, Chris Perry stood out with his all-purpose versatility, accumulating 85 total yards including a two-yard run that briefly narrowed the deficit in the fourth quarter, even as 's defense sacked nine times and restricted big plays. showed resilience in the pocket, completing 27 of 46 passes for 271 yards and one despite the heavy pressure, leading a late scoring drive that highlighted Michigan's fighting spirit against a dominant front. The Wolverines' defense allowed to score 14 points in the third quarter but forced a fumble later in the game. Coaching decisions shaped the game's turning points, with USC's implementing effective halftime adjustments that emphasized aggressive play-calling, resulting in two second-half touchdowns and a balanced attack that outscored 14-7 after the break. 's focused on a run-heavy strategy centered on Perry, attempting 34 rushes compared to USC's 21, which controlled the clock but ultimately yielded only 101 total rushing yards against the Trojans' stout defense. Leinart's standout effort earned him the game's honors, recognizing his 327 passing yards, three throws, and overall command that propelled to victory.

Aftermath

National Championship Controversy

The 2004 Rose Bowl victory by over , 28-14, elevated the Trojans to the top spot in the final (AP) poll, securing them a share of the for the 2003 season. Meanwhile, in the held as part of the , LSU defeated 21-14, earning the Tigers the top ranking in the / Coaches Poll and the official BCS title. This outcome resulted in a split between and LSU, the first such division since 1990 when and shared honors. The controversy stemmed from the BCS formula's heavy reliance on computer rankings, which placed USC third despite the team's No. 1 position in both the AP and Coaches polls entering the bowl season. 's sole had come in a triple-overtime thriller at (34-31), while LSU and also carried one each, but the computers favored the Sooners' undefeated regular season and the Tigers' championship over the Trojans' human poll dominance. Debates intensified over the BCS methodology's exclusion of from the title game, with critics arguing it undervalued subjective poll assessments in favor of algorithmic models that failed to capture overall team strength. Media and fan reactions highlighted deep flaws in the BCS system, sparking widespread calls for a playoff format to resolve such disputes. USC coach Pete Carroll expressed frustration, stating, "It's unfortunate that it happened like this with the No. 1 team not in the BCS game," while emphasizing the Rose Bowl's significance: "The Rose Bowl is the national championship game for us." LSU coach Nick Saban echoed reform sentiments, advocating for a four-team playoff among top BCS squads to minimize controversy. Three coaches even voted USC No. 1 in the final poll as a protest against the BCS process, underscoring the divide between human judgment and computational rankings.

Legacy and Impacts

The victory in the 2004 Rose Bowl propelled the into a dominant dynasty under head coach , setting the stage for national championships in both the and seasons, with the Trojans finishing 13-1 in to claim the title after the bowl win. This success revitalized the program, transforming USC into a perennial powerhouse that produced multiple high-profile talents, including quarterback and running back , both of whom declared for the draft following the 2005 season. Leinart was selected 10th overall by the in the , while White went 45th overall to the . For , the 28-14 defeat contributed to a final 10-3 record for the 2003 season, despite a strong 7-1 Big Ten mark that secured the conference title. Head coach Lloyd Carr's tenure extended through 2007, but the loss underscored persistent offensive challenges against elite defenses, as Michigan's attack managed only 320 total yards in the game. Chris Perry, who had rushed for 1,674 yards during the regular season, finished fourth in the 2003 voting but could not overcome the Trojans' defense in the bowl. The game's broader implications extended to college football's postseason structure, as USC's AP championship alongside LSU's BCS title created a split national champion that amplified longstanding criticisms of the for its lack of a true . This , one of several high-profile BCS disputes, played a key role in the momentum toward reform, culminating in the adoption of the four-team in 2014. Culturally, the matchup reinforced the Rose Bowl's role in embodying the East-West , pitting Southern California's Trojans against Midwest powerhouse in a tradition dating back to their first meeting in 1948. Key players from the game saw varied post-collegiate paths that highlighted the event's talent showcase. Leinart built on his Rose Bowl performance to win the 2004 , leading to an undefeated season. The Trojans' roster produced several first-round NFL picks in subsequent drafts, including wide receiver , selected 10th overall by the in 2005 after a standout career that included 1,314 receiving yards in 2003.

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