Alex Zayne
Alex Zayne (born October 28, 1986) is an American professional wrestler renowned for his high-flying, acrobatic style and extensive work across the independent wrestling circuit.[1] Operating primarily as a freelancer as of 2025, he has competed in prominent promotions including New Japan Pro-Wrestling (NJPW), Ring of Honor (ROH), Pro Wrestling Guerrilla (PWG), Game Changer Wrestling (GCW), and Impact Wrestling, as well as a stint in WWE's NXT developmental brand from 2020 to 2021.[2] Nicknamed "The Sauce," Zayne is celebrated for his unorthodox and eccentric in-ring approach, which has earned him a dedicated following among Japanese audiences due to his unique maneuvers and enthusiasm for local culture and cuisine.[3] Zayne, whose real name is Alex Brandenburg, hails from Lexington, Kentucky, and debuted in professional wrestling in 2005 after training in the independent scene.[1] Standing at 6 feet 1 inch (1.85 m) and weighing approximately 185–202 pounds (84–92 kg), he has built a reputation as a versatile performer excelling in both singles and tag team matches, often partnering with fellow high-flyer Blake Christian.[2] His signature moves, such as the Cinnamon Twist, Taco Driver, and 630 Senton, highlight his aerial prowess and have been featured in high-profile bouts against talents like Carmelo Hayes and in NJPW's Best of the Super Juniors tournament.[2] Throughout his 20-year career, Zayne has captured several championships on the independent circuit, including the HOPE Young Guns Championship for 56 days and the Resolute Pound 4 Pound Championship.[4] He also won the ROH Honor Rumble in 2021, securing a future title opportunity, and has challenged for major accolades like the Impact Digital Media Championship.[5] Beyond the ring, Zayne has appeared in media such as the wrestling series TNA iMPACT! and WWE: 205 Live, further solidifying his presence in the industry.[6]Early life and training
Childhood and background
Alex Zayne Brandenburg was born on October 28, 1986, in Lexington, Kentucky.[7] Limited public information exists regarding Zayne's family background and formal education, though his early life in Lexington exposed him to the local independent wrestling scene, which he later described as diminishing the enjoyment of the sport for him.[8] Zayne developed an interest in professional wrestling during his childhood, citing Jake "The Snake" Roberts as the first wrestler to captivate him, followed by high-flyers such as Rob Van Dam and Rey Mysterio, which influenced his aerial style.[8] He began participating in backyard wrestling around age 11, engaging in informal matches and connecting with peers through online communities like the BYWLink forum, where he organized events such as Backyard Supershows.[8] These early experiences in Kentucky's wrestling environment, combined with his passion for the industry, motivated Zayne to pursue formal training starting in 2004 at age 18, marking the transition toward a professional career.[8]Initial training
Alex Zayne's entry into professional wrestling preparation began informally through backyard wrestling in the mid-2000s, where he honed basic skills alongside friends in Lexington, Kentucky, drawing from his childhood fascination with the sport.[8] In 2004, he transitioned to formal training on the local independent scene, focusing on developing his athletic foundation before making his in-ring debut in January 2005.[8] Although specific trainers are not documented, Zayne emphasized self-directed learning, particularly in high-flying techniques inspired by wrestlers such as Rey Mysterio, Rob Van Dam, Jeff Hardy, and Hayabusa, which he refined through observation and practice during this period.[8] Standing at 6 ft 1 in (1.86 m) tall and weighing approximately 185–202 lb (84–92 kg), Zayne built his lean, agile physique to support the demands of his emerging high-risk style, prioritizing speed and aerial maneuvers over power-based attributes.[3][2] This preparatory phase, blending unstructured backyard experimentation with structured local instruction, laid the groundwork for his distinctive, acrobatic approach without formal mentorship from established professionals.[8]Professional wrestling career
Debut and early independent career (2005–2019)
Alex Zayne, born Alex Brandenburg in Lexington, Kentucky, made his professional wrestling debut in January 2005 on the local independent circuit. Initially competing under the ring name Ari Sterling, he began performing in small regional promotions in Kentucky and surrounding areas, where he quickly established himself as a high-flying specialist known for his athleticism and innovative aerial maneuvers.[8] Throughout the mid-2000s, Zayne's early career involved sporadic appearances in backyard wrestling environments and low-profile indie shows after a brief initial stint in structured promotions, which he found limiting at the time. This period allowed him to hone his in-ring skills, drawing from his training foundation to develop a dynamic style emphasizing speed and risk-taking. By the late 2000s and early 2010s, he transitioned to more established regional circuits, including outings in IWA Mid-South and other Midwestern groups, where he participated in multi-man matches and undercard bouts that showcased his potential as a cruiserweight talent.[8] Zayne's independent runs gained momentum in the 2010s, with notable involvement in promotions such as Ohio Valley Wrestling (OVW), Freelance Wrestling, and Absolute Intense Wrestling (AIW), where he competed in high-energy singles and tag team contests. Early tag team work, often pairing with local partners in scramble and battle royal formats, helped shape his collaborative approach and adaptability, contributing to formative feuds against fellow up-and-comers that emphasized his high-flyer persona over power-based storytelling. For instance, his appearances in OVW during the late 2010s included gauntlet matches that highlighted his endurance and spotting ability in chaotic environments.[9][10] By the late 2010s, Zayne expanded to national indies like Pro Wrestling Guerrilla (PWG) and Game Changer Wrestling (GCW), participating in standout matches that blended technical prowess with hardcore elements, such as his viral 2019 encounter with Tony Deppen at GCW's Backyard Wrestling event. These experiences solidified his reputation on the U.S. independent scene prior to international opportunities, focusing on conceptual rivalries that tested his aerial arsenal against diverse opponents.[11][8]New Japan Pro-Wrestling debut (2019–2021)
Alex Zayne made his New Japan Pro-Wrestling (NJPW) debut on November 11, 2019, at the New Japan Showdown event held at the 2300 Arena in Philadelphia, Pennsylvania, where he partnered with Aaron Solow in a tag team match against Amazing Red and TJP, ultimately losing via pinfall after 10 minutes and 24 seconds.[12] This appearance marked Zayne's entry into NJPW's expanding North American operations, showcasing his high-flying athleticism honed from years on the independent circuit.[13] Following his debut, Zayne became a regular competitor on NJPW's U.S.-based programming, particularly the NJPW Strong series launched in 2020 amid the COVID-19 pandemic, which prevented travel to Japan.[14] Positioned in the junior heavyweight division, he quickly established himself as a dynamic high-flyer, emphasizing aerial maneuvers and quick strikes that aligned with NJPW's fast-paced style.[1] One of his early standout victories came on November 14, 2020, at the NJPW Strong tapings during Showdown, where he teamed with Adrian Quest to defeat Blake Christian and ACH in a tag team match, highlighting his ability to mesh with international talent.[15] Throughout 2020 and into 2021, Zayne built momentum through a series of competitive bouts on NJPW Strong, often facing established stars and rising prospects. On October 17, 2020, he suffered a singles loss to PJ Black via submission, but rebounded in multi-man action, including an October 30, 2020, eight-man tag team defeat alongside David Finlay, Misterioso Jr., and Rocky Romero against Bullet Club members Hikuleo, KENTA, Tama Tonga, and Tanga Loa, which introduced tensions with the dominant faction.[13] These encounters underscored Zayne's resilience and role in NJPW's U.S. storylines, positioning him as a key player in the junior division ahead of his WWE commitments.WWE and NXT tenure (2020–2021)
In late 2020, Alex Zayne signed a developmental contract with WWE following a lengthy courtship process that highlighted his standout performances in New Japan Pro-Wrestling's Strong Style Evolved events and independent circuits.[16] He reported to the WWE Performance Center in Orlando, Florida, as part of the December 2020 recruiting class, where he underwent intensive training to adapt to WWE's in-ring style and production demands.[17] During this period, Zayne was rebranded as Ari Sterling, a name derived from the character Ari Gold in the television series Entourage, with "Sterling" playing on "silver" to evoke a polished, high-flying persona; the selection process was described as "hectic," finalized just two hours before his television debut after multiple iterations and trademark checks.[18] Sterling made his WWE television debut on the May 7, 2021, episode of 205 Live, defeating Samir Singh in a fast-paced match that showcased his agile, high-risk offense and cruiserweight athleticism.[19] Over the following months, he competed regularly on 205 Live, securing victories against opponents like Sunil Singh and Grayson Waller, while facing setbacks against established talents such as Tony Nese and Asher Hale.[20] His brief crossover to NXT included a competitive loss to Cameron Grimes on the June 29, 2021, episode, where his innovative aerial maneuvers and resilience against power-based attacks earned praise for bridging the cruiserweight division with the main NXT roster. These performances emphasized Sterling's ability to blend technical precision with daredevil spots, positioning him as a promising addition to WWE's developmental ecosystem. Sterling's tenure ended abruptly on August 6, 2021, when he was released by WWE amid widespread roster cuts influenced by budget adjustments and the ongoing impacts of the COVID-19 pandemic.[21] In post-release interviews, Zayne reflected on the surprise of the decision, noting that despite the short duration, the experience provided valuable exposure to WWE's training regimen and helped refine his adaptability, though he expressed frustration over the rushed name change and limited opportunities to fully demonstrate his potential.[16]Return to NJPW and independent circuit (2021–present)
Following his release from WWE in August 2021, Zayne resumed competition on the independent scene and made an immediate return to New Japan Pro-Wrestling's American branch, NJPW STRONG. He defeated Ariya Daivari in a singles match on October 16, 2021, at the New Japan Showdown tapings in Philadelphia, followed by another victory over Daivari on November 13 at the Showdown event.[22][23] These wins marked a strong resurgence, allowing Zayne to rebuild momentum after his brief stint in NXT as Ari Sterling, which had honed his high-flying offense but limited his exposure. In 2022, Zayne competed in the Best of the Super Juniors 29 tournament in the A Block, finishing with a record of 4 wins and 5 losses for 8 points, highlighted by victories over Yoshinobu Kanemaru, SHO, and Francesco Akira, though defeats to key rivals like Taiji Ishimori and Hiromu Takahashi prevented advancement.[24] The tournament also sparked a notable cross-promotional feud when longtime friend Ace Austin, after defeating Zayne on Night 8, joined Bullet Club at the finals and betrayed him in a post-match attack, leading to ongoing tensions that spilled into Impact Wrestling matches later that year.[25] From 2023 onward, Zayne maintained a diverse schedule across promotions, including regular appearances in Ring of Honor—where he competed in multi-man matches and singles bouts against talents like Wheeler Yuta—and Game Changer Wrestling, facing stars such as Mike Bailey and El Hijo del Vikingo in high-energy showcases.[26] He also returned to Impact Wrestling for sporadic outings amid the Austin rivalry and debuted in Maple Leaf Pro Wrestling (MLP) in October 2024. In MLP's Mayhem events on March 14–15, 2025, in Windsor, Ontario, Zayne lost to Mike Bennett via interference on Night 1 but won a four-way scramble against Taiji Ishimori, Kaito Kiyomiya, and Kushida on Night 2.[27][28] Zayne continued his NJPW commitments into 2025, teaming with Ryusuke Taguchi at New Year Dash!! on January 6 but falling to Los Ingobernables de Japon's Tetsuya Naito and Hiromu Takahashi in a tag match.[29] A highlight of Zayne's independent run came on March 22, 2024, when he and frequent partner Caleb Courageous captured the Resolute Wrestling Tag Team Championships by defeating the defending champions, The Wolves of Midgard (Dravin Frost and Thomas Cage), in Crossville, Tennessee, solidifying their status as a top tandem in the promotion.[30] Throughout 2025, Zayne continued active in ROH with matches including a loss to Wheeler Yuta on June 21 and tag team bouts in July and August, alongside further MLP appearances in May and independent events through October, such as a tag win with Willie Mack over Blake Christian and Lee Johnson on October 8.[31][32] This success, combined with Bullet Club skirmishes, underscored Zayne's versatility in blending NJPW loyalty with indie crossovers, positioning him as a reliable draw as of November 2025.In-ring style and persona
Wrestling style
Alex Zayne is renowned for his high-flying wrestling style, characterized by unorthodox and eccentric maneuvers that blend aerial acrobatics with creative flair.[3] As a junior heavyweight competitor, he emphasizes speed and rapid recovery, allowing him to execute high-risk dives and transitions seamlessly in fast-paced matches.[2] His approach draws from independent circuit influences like Rey Mysterio, Rob Van Dam, and Hayabusa, incorporating death-defying spots while adapting to the stiff, striking elements of Japanese strong style seen in New Japan Pro-Wrestling.[8] Among his signature moves, the Cinnamon Twist—a corkscrew senton bomb—highlights his aerial prowess, often delivered from the top rope with rotational precision for maximum impact.[14] The Taco Driver, a pumphandle sitout powerbomb, serves as a finisher that combines technical grip with explosive power, showcasing his adaptability in ground-based sequences.[7] Additionally, the Baja Blast, a somersault inverted sidewalk slam facebuster, adds an eccentric twist to his arsenal, executed with a somersault flair to catch opponents off-guard during transitions.[14] Zayne's style prioritizes aerial risks tempered by strategic adaptability, enabling him to thrive in junior heavyweight divisions where quick recoveries and innovative counters are essential.[33] This execution not only amplifies his athleticism but also integrates briefly with his "Sauce" persona through thematic move names that enhance in-ring presentation.[2]Character development
Alex Zayne's on-screen persona, known as "The Sauce," embodies an eccentric, high-energy character that emphasizes positivity, flair, and cultural enthusiasm, particularly resonating with audiences in New Japan Pro-Wrestling (NJPW).[3] This nickname derives from his affinity for flavorful, bold experiences, tying into a broader gimmick centered on his love for fast food, especially Taco Bell, which he credits as a key part of his fitness routine during early training days.[34] Zayne has integrated this into his presentation through food-themed signature moves, such as the "Baja Blast" and "Crunchwrap Supreme," and even collaborated with Taco Bell for custom combo meals during his NJPW tours in Japan, including the "Alex Zayne Meal" brand deal launched in November 2023.[34][35] The gimmick's roots trace back to Zayne's personal habits, where late-night post-workout meals at Taco Bell—affordable and protein-rich—evolved into a public-facing persona via social media hashtags like #bodybytacobell, transforming a quirky lifestyle choice into a defining wrestling identity.[34] In NJPW, this character gained traction for its unorthodox appeal, blending high-flying athleticism with genuine appreciation for Japanese culture and cuisine, which endeared him to local fans and positioned him as a beloved outsider.[3] His positive-energy demeanor, often showcased in upbeat promos that highlight resilience and joy, contrasts earlier indie portrayals as a more straightforward competitor under names like Ari Sterling, marking a shift toward a fun-loving, flamboyant high-flyer that amplifies his in-ring charisma.[34] Zayne's ring gear further supports this evolution, featuring vibrant, thematic designs that evoke sauciness and energy—such as bold colors and patterns inspired by his gimmick—allowing him to stand out in matches while reinforcing his lighthearted persona. Fan reception has been overwhelmingly positive, with his infectious enthusiasm and cultural nods contributing to strong crowd support in NJPW events, where he is celebrated for bringing a fresh, uplifting vibe to the junior heavyweight division.[3]Championships and accomplishments
3-2-1 BATTLE!
- Six Pack Challenge (2018)[36]
Hope Wrestling
- HOPE Young Guns Championship (1 time, 56 days)[4]
Pro Wrestling Illustrated
- Ranked No. 227 of the top 500 singles wrestlers in the PWI 500 in 2020[37]
Resolute Wrestling
- Pound 4 Pound Championship (1 time)[4]
- Resolute Wrestling Tag Team Championship (1 time) – with Caleb Courageous[31]
Ring of Honor
- Honor Rumble (2021)[38]
USA Championship Wrestling
- USACW Heavyweight Championship (1 time)[4]