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Amoco

The Amoco Corporation was an American multinational chemical and oil company, incorporated in 1889 as the Standard Oil Company (Indiana) by John D. Rockefeller's Standard Oil Trust around a refinery in Whiting, Indiana.^[1] Following the 1911 antitrust breakup of the Standard Oil Trust, the company operated independently, expanding into exploration, production, refining, marketing, and chemicals, with the Amoco brand introduced for petroleum products in 1961 and the corporate name officially changed to Amoco Corporation in 1985.^[1] By the early 20th century, it had become North America's largest natural gas producer, developed key refining innovations like the thermal cracking process between 1913 and 1922, and operated over 9,600 service stations across 30 U.S. states while engaging in global operations.^[1]^[2] Notable achievements included record revenues of $31.58 billion in 1990 and significant acquisitions such as Dome Petroleum in 1988, though it faced controversies like the 1978 Amoco Cadiz oil spill off France, resulting in substantial legal liabilities.^[1] In 1998, Amoco merged with British Petroleum (BP) in a transaction that created BP Amoco, the largest U.S. oil and gas producer at the time and propelled the combined entity into the top ranks of global energy firms.^[3]^[1]

Origins and Early Development

Roots in Standard Oil of Indiana

The Standard Oil Company of Indiana was formed in 1889 as part of John D. Rockefeller's Standard Oil Trust, with its primary asset being a large refinery constructed in Whiting, Indiana.^[4] This facility, strategically positioned near Lake Michigan for water transport and proximate to Midwestern industrial demand, initially produced kerosene for illumination but shifted toward gasoline as automotive use expanded in the early 1900s.^[5] By the 1890s, the Whiting refinery had become a cornerstone of the company's refining capacity, processing crude oil sourced from eastern fields via rail and barge.^[6] The 1911 antitrust dissolution of the Standard Oil Trust by the U.S. Supreme Court resulted in Standard Oil of Indiana operating as an autonomous entity, retaining its refining infrastructure and regional marketing focus in the Midwest.^[4] The company pursued vertical integration, engaging in crude oil acquisition, refining, and distribution through a network of pipelines and storage facilities connected to emerging Midcontinent production areas.^[7] Innovations such as the introduction of pressure stills at Whiting in 1913 enhanced refining efficiency, allowing higher yields of gasoline and other products amid rising motor vehicle adoption.^[7] In 1925, Standard Oil of Indiana acquired the American Oil Company, incorporating the Amoco brand, originally developed for lubricants and solvents, into its portfolio.^[4] This move expanded the company's marketing reach, particularly for branded petroleum products, laying the groundwork for the Amoco identity despite the corporate name persisting as Standard Oil of Indiana until its official change to Amoco Corporation in 1985.^[8] Throughout the mid-20th century, the firm maintained headquarters in Chicago and grew its refining and exploration subsidiaries, such as Stanolind Oil & Gas, solidifying its position as a major independent oil operator.^[9]

Acquisition of American Oil Company and Name Formation

The American Oil Company was established in 1910 in Baltimore, Maryland, by Louis Blaustein and his son Jacob Blaustein, initially focusing on lubricating oil distribution before expanding into gasoline marketing.^[10] In 1923, the Blausteins sold a 50 percent stake in the company to Pan American Petroleum and Transport Company, securing a reliable crude oil supply in return while retaining operational control.^[11] In 1925, Standard Oil Company (Indiana), seeking to bolster its downstream marketing presence, acquired Pan American Petroleum, thereby gaining effective control over American Oil Company and absorbing its operations into its network.^[12]^[10] This move integrated American Oil's established East Coast distribution channels with Standard Oil of Indiana's Midwestern refining and production strengths, enabling broader national reach at a time when the company employed over 25,000 workers.^[12] The "Amoco" brand name emerged directly from "American Oil Company," serving as a concise abbreviation that Standard Oil of Indiana adopted for marketing its gasoline and stations post-acquisition.^[4] This branding facilitated differentiation in retail outlets, with Amoco pumps and signage appearing alongside Standard Oil identifiers during the 1920s and 1930s as the company expanded its service station footprint.^[4] The portmanteau reflected the merged entity's emphasis on American-sourced petroleum products, aligning with the era's growing consumer demand for branded fuels amid increasing automobile adoption.^[13]

Operational Expansion

Domestic Infrastructure and Pipelines

Standard Oil of Indiana, Amoco's predecessor, established its core domestic infrastructure around the Whiting, Indiana refinery founded in 1889, initially transporting crude oil via rail from Lima, Ohio fields before developing pipelines from those areas to Chicago.^[14] By 1910, the refinery connected via pipelines to oil fields in Kansas, Oklahoma, Ohio, and Indiana, enabling direct crude supply and expanding operational efficiency in the Midwest.^[5] In 1921, the company acquired a half interest in the Sinclair Pipe Company, incorporating 2,900 miles of pipeline from Texas to Chicago, which bolstered its gathering and transport capacity.^[1] ^[14] Full control of the renamed Stanolind Pipe Line Company followed in 1930 for $72.5 million, integrating additional Sinclair assets and enhancing Midwestern distribution networks.^[1] ^[15] These acquisitions supported growing refinery output and access to Texas fields, positioning the company among major U.S. producers. During World War II, Standard Oil of Indiana engineers contributed to the Big Inch pipeline, a 1,200-mile system completed in 1942 that transported 300,000 barrels of crude daily from Texas to the East Coast, addressing wartime shortages.^[1] ^[14] By 1952, the network encompassed nearly 5,000 miles of crude gathering lines, 10,000 miles of trunk lines, and 1,700 miles of refined product pipelines, primarily in the central United States, supporting 12 refineries and marketing in 41 states.^[1] ^[14] This infrastructure facilitated Amoco's domestic dominance until its operations integrated into BP following the 1998 merger.^[15]

Refining and Transportation Innovations

In 1913, chemists at Standard Oil Company (Indiana), the predecessor to Amoco, developed and commercialized the thermal cracking process under William Merriam Burton, patented as U.S. Patent 1,049,667 on January 7.^[16] This innovation applied high temperatures (around 350–400°C) and pressures (up to 75 psi) to break down heavy crude oil fractions into lighter gasoline components, doubling yields from traditional distillation's 20–25% to approximately 45–50%.^[17] The process debuted commercially that January at the Whiting, Indiana refinery with an initial battery of 12 pressure stills, processing up to 12,000 barrels daily and enabling scalable gasoline production amid rising automobile demand.^[18] Subsequent refinements to thermal cracking at Whiting incorporated safety enhancements, such as improved still designs to mitigate explosion risks from volatile vapors, contributing to the refinery's expansion to over 400,000 barrels per day capacity by the 1920s.^[19] These advancements positioned Standard Oil of Indiana as a leader in refining efficiency, reducing waste and lowering per-gallon costs through higher output of marketable fuels like kerosene and lubricants.^[20] In transportation, Amoco pioneered the gasoline tanker truck in the early 1910s, transitioning from barrel deliveries to specialized wheeled tanks that facilitated direct, efficient bulk transport to retail stations and reduced spillage losses by up to 90% compared to prior methods.^[4] This innovation, developed amid growing motor vehicle adoption, supported a nationwide distribution network by enabling rapid refueling of service stations without reliance on rail or pipelines for final-mile delivery. Complementing this, Amoco introduced the drive-through filling station concept in the 1920s, streamlining customer access and boosting throughput at outlets by minimizing vehicle maneuvering time.^[4] These developments enhanced logistical reliability, with tanker fleets expanding to handle millions of gallons annually, integral to Amoco's midwestern and eastern market penetration.^[1]

Technological and Product Innovations

Development of Lead-Free Gasoline

Amoco, through its American Oil Company subsidiary, developed and marketed lead-free gasoline as early as the mid-1920s, formulating a premium product known as "Amoco-Gas" (later Amoco Super-Premium) that achieved high octane ratings using aromatic hydrocarbons such as benzene and toluene instead of tetraethyllead (TEL).^[4] This approach allowed Amoco to offer a colorless, lead-free alternative alongside conventional leaded fuels like American Regular, primarily in eastern and southern U.S. markets, at a time when most competitors adopted TEL after its commercial introduction in 1923 to boost octane and prevent engine knock.^[4]^[13] By the 1950s, Amoco's lead-free Super gasoline reached 100-octane levels without TEL, capturing less than 2% of the national market but establishing the company as an early innovator in non-leaded formulations amid growing awareness of lead's toxicity, though initial motivations centered on premium performance rather than widespread environmental mandates.^[21] In response to automobile manufacturers' preparations for catalytic converters—which required unleaded fuel to function effectively—Amoco expanded its offerings in 1970 by introducing a 91-octane lead-free gasoline in its Indiana Standard marketing area (covering Midwest states like Indiana, Illinois, and Michigan), branded as anti-pollution fuel and sold at Standard Oil stations.^[21]^[13] This rollout preceded the U.S. Environmental Protection Agency's formal unleaded gasoline requirements for new vehicles starting with 1975 models, positioning Amoco ahead of industry-wide adoption.^[21] The formulations relied on refining techniques to enhance natural octane boosters in crude oil derivatives, avoiding TEL's valve seat recession issues in older engines while supporting emerging emissions-control technologies.^[4] Amoco's lead-free lines, including Super-Premium variants, maintained clear, water-like appearance due to the absence of lead additives, which imparted a brownish tint to leaded competitors' products.^[13] By 1971, following the rebranding of American Oil stations to Amoco Oil, these unleaded grades expanded nationally, with Amoco becoming a leader in premium unleaded sales—exceeding 2 billion gallons annually by the mid-1980s—and ultimately phasing out all leaded gasoline in 1986 as the first major U.S. refiner to do so.^[22] This progression reflected Amoco's strategic focus on cleaner fuels, driven by both market differentiation and regulatory pressures from the Clean Air Act amendments.^[21]

Advances in Refining and Fuel Quality

In 1913, Standard Oil of Indiana—Amoco's predecessor—commercialized the Burton thermal cracking process at its Whiting, Indiana, refinery, marking a pivotal advance in petroleum refining that enhanced both efficiency and fuel quality. Developed by chemist William M. Burton and engineer Robert E. Humphreys, the process applied high temperatures (around 350–400°C) and moderate pressures (75 psi) to heavy distillates, fracturing long-chain hydrocarbons into lighter fractions, thereby boosting gasoline yields from roughly 20% to over 45% per barrel of crude oil.^[16]^[18] This innovation not only addressed surging demand for gasoline amid rising automobile adoption but also produced fuels with improved volatility and combustion properties, yielding higher-octane gasoline compared to straight-run distillation methods.^[23] The Burton process laid groundwork for subsequent refining technologies, including the transition to catalytic cracking in the 1930s, which Amoco adopted to further refine output and reduce impurities like sulfur, enhancing fuel stability and engine performance.^[19] By the mid-20th century, Amoco's refineries, particularly Whiting—one of the world's largest at over 400,000 barrels per day capacity—integrated hydrotreating units to remove contaminants, producing cleaner, higher-quality fuels that minimized engine deposits and improved cold-start reliability.^[24] These advancements enabled Amoco to market premium-grade gasolines, such as its 93-octane variants introduced in the late 20th century through additional reforming steps at Whiting, prioritizing molecular-level purity over mere blending.^[24] Amoco's focus on refining precision extended to quality control metrics, with investments in analytical techniques like gas chromatography by the 1960s to ensure consistent cetane and octane ratings, reducing variability in fuel performance across its network.^[8] This empirical approach to fuel formulation—prioritizing verifiable hydrocarbon profiles over additives—distinguished Amoco products, contributing to their reputation for superior lubricity and reduced emissions precursors even before regulatory mandates.^[25]

Wartime and Post-War Contributions

World War II Efforts

Standard Oil of Indiana, the predecessor to Amoco, played a key role in the U.S. war effort by expanding production of high-octane aviation gasoline and other fuels vital for military aircraft and vehicles. Research chemists at the company advanced fuel quality improvements starting in the late 1930s, enabling the supply of performance-enhanced gasoline that powered Allied air operations upon America's entry into the war in December 1941.^[1]^[26] The Whiting refinery in Indiana, one of the nation's largest, prioritized output of 100-octane aviation fuel, contributing substantially to the initial phases of U.S. involvement from 1942 onward.^[27]^[28] Beyond fuels, the company supported the Manhattan Project by isolating boron-10 isotopes at the Whiting facility, a process essential for neutron absorption in uranium enrichment efforts. Starting in 1943, teams there developed thermal diffusion methods to separate the isotopes, achieving 95% purity within three months and producing up to two gallons of liquid daily, with approximately 9% yielding usable boron-10.^[27] This work directly aided atomic bomb development, though production volumes remained limited due to technical constraints.^[27] Workforce mobilization complemented these technical contributions; hundreds of employees enlisted in the armed forces, while remaining staff, including increased female hires, maintained round-the-clock refinery operations to meet wartime demands without major disruptions.^[27] Standard Oil of Indiana's overall output aligned with federal priorities under the Petroleum Administration for War, ensuring steady supply lines despite resource rationing.^[26]

Post-War Business Diversification

Following World War II, Standard Oil of Indiana, which later became Amoco, diversified into the chemicals sector by formalizing its wartime chemical operations into a dedicated subsidiary. In 1945, the company established Amoco Chemicals Corporation to consolidate these activities, which had originated from the merger of Pan American Chemicals Company and Indoil Chemical Corporation during the war.^[1]^[14] This move capitalized on wartime advancements in petrochemical processes, enabling production of synthetic materials from petroleum feedstocks beyond traditional fuels.^[1] By 1957, Amoco Chemicals had been restructured as a unified entity overseeing all chemical operations, marking a strategic shift toward integrated petrochemical manufacturing.^[14] The division expanded rapidly in the 1960s with new facilities: a plant in Decatur, Alabama, opened in 1965 for producing raw materials used in polyester fibers and films; and another in Texas City, Texas, in 1966 for broader chemical output.^[1]^[14] In 1968, Amoco acquired Avisun Corporation for $80 million, bolstering its polypropylene capabilities and including assets like Patchogue-Plymouth Company for carpet backing production.^[1]^[14] These initiatives positioned Amoco as a major player in petrochemicals, with the chemicals segment eventually generating significant profits—reaching $574 million in 1994 from dominance in paraxylene and purified terephthalic acid markets.^[1] Diversification efforts extended to consumer products, such as the 1986 launch of Genesis carpeting, a stain-resistant line derived from petrochemicals competing with established brands.^[14] This expansion reduced reliance on volatile oil markets by leveraging refining byproducts for stable chemical revenues.^[1]

Global Reach and Growth

International Exploration and Operations

Amoco's international exploration began in earnest with its 1925 acquisition of a controlling interest in Pan American Petroleum & Transport Company for $37.6 million, granting access to oil fields in Mexico, Venezuela, and Iraq.^[8] In 1955, the company secured exploration rights covering 13 million acres in Cuba.^[8] By 1958, Amoco established a subsidiary in Venezuela for joint exploration of 180,000 acres and signed an agreement with the National Iranian Oil Company, entitling it to half the profits from specified fields plus a $25 million bonus payment.^[8] Expansion accelerated in the 1960s, with exploration activities in Mozambique, Indonesia, Argentina, Colombia, and Iran, alongside acquisitions in Europe and Asia.^[8] In 1961, Amoco opened 250 service stations and a 25,000-barrel-per-day refinery in Australia; three years later, it purchased a 25,000-barrel-per-day refinery and 700 service stations in Italy.^[8] Key discoveries included the El Morgan field in Egypt's Gulf of Suez in 1967, which reached production of 45,000 barrels per day, and the Cyrus field in the Persian Gulf.^[8] In Europe, Amoco entered the Norwegian North Sea in 1965 through its subsidiary Amoco Norway, partnering with NOCO.^[29] The company discovered the Hod and Valhall fields in 1974; Valhall began production in 1982.^[29] Political disruptions in the Middle East impacted operations, including the 1978 closure of its Iranian facilities amid unrest, which caused a 35% drop in overseas production.^[8] The 1980s marked aggressive diversification, with holdings in 35 countries including Kenya, Egypt, Indonesia, and Gabon; Third World exploration acreage grew from 49.7 million acres in 1978 to 163.1 million acres by 1984.^[30] Foreign oil production surpassed U.S. output in 1984, supported by increased overseas exploration spending rising to 40% of total by 1985.^[30] By the early 1990s, Amoco streamlined to about 40 countries, prioritizing regions with proven reserves such as China, Russia, and Latin America.^[31] In China, it invested $650 million in a South China Sea oil field development, joined a consortium for northwest exploration, and secured rights in Anhui province; the country held potential reserves of 20 billion barrels.^[8]^[31] Negotiations advanced for Russia's Priobskoye field in Western Siberia, estimated at 5 billion barrels, and resumed for Caspian Sea fields in Azerbaijan.^[31] Joint ventures extended to polyester production in Brazil, Mexico, South Korea, and Taiwan.^[8]

Chemical and Diversified Ventures

Amoco Chemicals Corporation was established in January 1957 through the consolidation of three chemical subsidiaries of Standard Oil Company (Indiana), marking the company's formal entry into integrated chemical production. Headquartered in Chicago, the division operated manufacturing plants in Texas City, Texas; Wood River, Illinois; Whiting, Indiana; Destrehan, Louisiana; El Dorado, Arkansas; and Seymour, Indiana, focusing on petrochemicals derived from refinery byproducts.^[32] The chemical operations emphasized polymers, synthetic fibers, and feedstocks, with early development in 1957 of oxidation processes for dimethyl terephthalate and phthalic anhydride. By acquiring Mid-Century technology in 1956, Amoco pioneered purified terephthalic acid (PTA) production, a key intermediate for polyester fibers, films, and resins; the company later held approximately 40% of the global market share in PTA and paraxylene by 1994. Additional expansions included a 1965 polyester facility in Decatur, Alabama, and a 1966 plant in Texas City, Texas, alongside the 1968 $80 million acquisition of Avisun Corporation to bolster polypropylene capabilities. Products encompassed polystyrene packaging materials and, by 1986, stain-resistant Genesis carpeting in a 100-color palette; chemical sales reached $158 million by 1967, with profits rising from $68 million in 1991 to $574 million in 1994.^[33]^[1] Beyond petrochemicals, Amoco pursued diversification into non-hydrocarbon sectors to mitigate oil market volatility. In 1969, it formed Amoco Minerals Company to manage mineral rights and explore alternative resources, including coal; by 1981, this subsidiary acquired Harbert International's coal operations, encompassing mines in eastern Kentucky and a 50% stake in a coal export terminal under construction in Newport, Kentucky.^[34]^[35] The minerals arm also ventured into other commodities, contributing to Amoco's broader resource portfolio. Further diversification included renewable and power generation initiatives. Amoco established Solarex Corporation as a subsidiary for solar energy production, reflecting early investment in photovoltaic technology. In 1994, through Amoco Power Resources Corporation, the company developed natural gas-fueled electricity projects, acquiring a 10% interest in generation facilities in Trinidad and Tobago to capitalize on its gas reserves for power output.^[1] These ventures positioned Amoco as a multifaceted energy player, with chemicals comprising a significant revenue stream—up to 13 million tonnes annually—prior to its 1998 merger with BP.^[36]

Leadership and Corporate Governance

Key Presidents and Executives

Edward G. Seubert served as president of Standard Oil Company (Indiana), Amoco's predecessor, from 1927 until his retirement in 1946, overseeing significant expansion in refining and marketing during the interwar period.^[37] He was succeeded as chairman and chief executive officer by Robert E. Wilson, who had prior experience as president of Pan American Petroleum & Transport Company, while Alonzo W. Peake assumed the presidency.^[1]^[14] John E. Swearingen led as chairman and CEO from the early 1960s until his retirement in 1983 at age 65, during which time the company grew into a major integrated oil firm with diversified operations in chemicals and international exploration.^[38] Swearingen's tenure emphasized technological advancements and strategic acquisitions, positioning the company for post-oil crisis recovery.^[39] Richard M. Morrow became president of Standard Oil (Indiana) in 1978 after heading Amoco Chemicals Corporation from 1974, and he ascended to chairman and CEO upon the company's rebranding to Amoco Corporation in 1985, serving until 1991.^[40] Morrow focused on cost efficiencies and downstream integration amid volatile energy markets.^[41] H. Laurance Fuller, who joined the company in 1963 and rose through production and executive roles, succeeded Morrow as president in 1990 and was elected chairman and CEO in early 1991, leading Amoco until its 1998 merger with BP.^[42]^[43] Under Fuller, Amoco pursued global partnerships and operational streamlining, including reassignments such as William G. Lowrie's promotion to president of Amoco Production in 1992.^[44] Lowrie later served as overall company president from 1995 to 1998.^[45]

Chairmen and Board Oversight

John E. Swearingen served as chairman of Standard Oil Company (Indiana) from 1965 until his retirement in 1983, having assumed the CEO role in 1960; during his 23-year tenure atop the company, he restructured it into a diversified holding entity focused on chemicals, exploration, and refining.^[46]^[14] Richard W. Morrow succeeded Swearingen as chairman and CEO in 1983, leading the firm through its 1985 rebranding to Amoco Corporation and the $4.1 billion acquisition of Dome Petroleum in 1988, which expanded North American reserves.^[41]^[14] Morrow retired in February 1991 at age 65.^[47] H. Laurance Fuller, who joined the company in 1961, became president in 1990 and was elevated to chairman, president, and CEO effective February 27, 1991, overseeing cost-cutting measures, asset sales, and preparations for the 1998 merger with BP; he retired as co-chair of the combined entity in 2000.^[47]^[42] Earlier chairmen included Edward G. Seubert, who led as chairman and CEO until retiring in 1945 amid post-war transitions, and Robert E. Wilson, his successor from 1945, who implemented decentralized management to enhance operational efficiency across subsidiaries.^[14] The board of directors, under these chairmen, approved pivotal governance shifts such as the 1945 decentralization and monitored executive-led expansions, though specific oversight mechanisms reflected standard practices for integrated oil majors of the era without unique public disclosures of independence structures or audit emphases predating modern regulations.^[14]

Merger with BP

Merger Negotiations and Rationale

Negotiations for the merger between BP and Amoco commenced in secrecy, with no prior public indications of discussions between the two companies. The deal was announced on August 11, 1998, structured as a stock-for-stock transaction valued at approximately $48 billion, whereby Amoco shareholders would receive 3.97 BP American Depository Receipts for each share of Amoco common stock.^[48]^[49]^[50] Key figures included BP Chief Executive John Browne and Amoco Chief Executive H. Laurance Fuller, who would serve as co-chairmen of the combined entity, alongside BP Deputy CEO Rodney Chase and Amoco President William Lowrie in leadership roles.^[48] The merger faced regulatory scrutiny, receiving approval from the U.S. Federal Trade Commission on December 30, 1998, with conditions to address antitrust concerns in certain markets.^[51] The strategic rationale for BP centered on enhancing its upstream capabilities and expanding its foothold in the United States, where it held less than 4% market share prior to the deal and maintained an oil-heavy portfolio. Amoco, as the largest producer of natural gas in North America, complemented BP's strengths in international exploration, allowing the combined firm to achieve greater scale amid falling oil prices and industry consolidation pressures in the late 1990s.^[48]^[3] Executives emphasized that the merger would position BP Amoco as the third-largest publicly traded oil company globally and the largest oil and gas producer in the U.S., enabling resilience against volatile commodity markets through diversified assets.^[3] For Amoco, the merger addressed limitations in its predominantly downstream and gas-focused operations by leveraging BP's global upstream expertise, fostering opportunities for integrated operations across the value chain. The combined entity anticipated $2 billion in pretax cost synergies by the end of 2000, primarily from overlapping administrative functions and procurement efficiencies, though this came at the expense of approximately 6,000 job reductions worldwide.^[48] This consolidation reflected broader industry trends toward "supermajor" scale to capture growth in emerging markets and withstand competitive pressures from peers like Exxon and Shell.^[52]^[3]

Integration and Immediate Aftermath

The merger between BP and Amoco was completed on December 31, 1998, forming BP Amoco plc as a publicly traded entity with BP shareholders holding approximately 60% of the combined company and Amoco shareholders 40%, valued at around $48 billion in stock.^[53]^[50] Integration efforts focused on streamlining operations to achieve projected annual cost synergies of $2 billion, including the elimination of redundancies in upstream exploration, refining, and marketing.^[54] The combined entity operated about 16,300 service stations in the US and 12,000 elsewhere, enhancing its global retail presence while balancing BP's crude oil strengths with Amoco's natural gas and chemicals portfolio.^[53] Immediate post-merger actions emphasized rapid operational alignment, with BP adopting a "monoculture" integration strategy that imposed its organizational practices on Amoco's units, which research attributes to value creation through unified efficiency rather than prolonged cultural blending.^[55] This approach facilitated quick divestitures and restructuring, though it resulted in substantial workforce reductions exceeding initial estimates: while 6,000 job cuts were announced at merger disclosure, actual eliminations reached 18,000 globally in 1999 amid broader cost controls.^[56]^[57] Financial outcomes were positive, with BP Amoco reporting a 40% profit increase in 1999, driven by higher oil prices and synergies, though integration also involved refining risk assessment and planning processes inherited from both firms.^[57]^[58] In the US, where Amoco held significant assets, integration prioritized upstream consolidation, contributing to BP Amoco's emergence as the third-largest "supermajor" oil firm by reserves and production, lessening exposure to commodity volatility compared to either predecessor alone.^[52] Regulatory scrutiny under antitrust reviews, including FTC oversight, required asset sales to mitigate concentration in certain markets, but these did not derail the core combination.^[59] By mid-1999, the firm pursued further expansion via the $26.8 billion ARCO acquisition, signaling confidence in the Amoco integration's stability, though this layered additional complexity onto ongoing harmonization efforts.^[60] Overall, the immediate period marked a shift toward centralized governance under London-based leadership, with John Browne retained as CEO, prioritizing shareholder value through efficiency over expansive employee retention.^[61]

Corporate Identity and Public Perception

Evolution of Logos and Branding

Standard Oil Company (Indiana) initially employed branding rooted in the broader Standard Oil tradition, featuring circular designs and the company name as early as 1911.^[62] By 1932, the firm introduced a dedicated Amoco logo, the first to prominently display the Amoco name within an oval divided into three horizontal sections on a black background, marking an early step toward distinct product branding.^[63] The pivotal "torch and oval" emblem debuted in 1947, merging the longstanding Standard Oil torch symbol—representing enlightenment and progress—with the Amoco oval in red, white, and blue hues to evoke national pride and reliability.^[62] ^[64] This design became the cornerstone of Amoco's visual identity, appearing on signage, maps, and products through the mid-20th century, though regional variants substituted "American" for "Amoco" on East Coast stations until 1961.^[62] Throughout the 1960s and 1970s, the torch and oval underwent minor refinements, including font adjustments and color consistency, while the Amoco brand expanded in marketing despite the corporate name remaining Standard Oil (Indiana).^[65] On April 23, 1985, shareholders approved renaming the corporation to Amoco Corporation, aligning the legal entity with its established brand and updating signage to emphasize "Amoco" within the familiar torch and oval framework.^[66] Subsequent tweaks focused on modernizing the appearance without altering the core symbol, sustaining its recognition until the 1998 BP merger.^[62]

Sponsorships and Marketing Strategies

Amoco's marketing strategies emphasized product innovation and quality differentiation, particularly in fuel additives and environmental benefits. In 1930, the company introduced "Orange American Gas," a regular motor fuel dyed orange to prevent siphoning and visually distinguish it from undyed competitors, as part of a broad promotional effort to build brand recognition among retail dealers and consumers.^[67] By the 1950s, Amoco launched an advertising campaign featuring memorable jingles composed by The Joseph Katz Company, targeting its early lead-free gasoline offerings to highlight superior engine performance and reduced emissions before such formulations became industry standards.^[68] In the 1970s, Amoco promoted its lead-free gasoline through television advertisements underscoring cleaner combustion and compliance with emerging regulations, positioning the brand as forward-thinking amid the shift away from tetraethyl lead.^[69] A 1996 Federal Trade Commission investigation challenged claims in the "Crystal Clear" campaign for Amoco's premium gasoline, alleging unsubstantiated assertions about deposit removal and engine protection; Amoco agreed to a consent order ceasing such representations without further evidence.^[70] Amoco utilized motorsports sponsorships to showcase fuel performance. From 1998 to 2001, the company sponsored NASCAR driver Dave Blaney's No. 93 Dodge in the Winston Cup Series, prominently featuring Amoco Ultimate premium fuel branding to appeal to performance-oriented consumers.^[71] ^[72] Similarly, Amoco supported NHRA drag racer Allen Johnson's team in 1999, expanding its racing initiatives to include four major programs that year.^[73] These efforts aligned with broader industry trends of associating branded fuels with high-speed reliability, though Amoco's post-merger activities under BP shifted focus away from independent sponsorships.

Environmental and Safety Incidents

Amoco Cadiz Oil Spill

The Amoco Cadiz, a very large crude carrier owned by Amoco International Oil Company, ran aground on Portsall Rocks off the coast of Brittany, France, on March 16, 1978, during a severe storm, resulting in the release of approximately 223,000 tonnes of light Arabian crude oil over several weeks as the hull broke apart.^[74] The grounding stemmed primarily from a total failure of the vessel's steering gear system, exacerbated by inadequate maintenance, lack of redundant steering controls, and the inability to anchor effectively in rough seas with winds exceeding 100 km/h and waves up to 8 meters.^[75] A nearby German tug, the Pacific, responded to distress calls but could not prevent the incident due to the weather and the tanker's uncontrolled drift.^[76] The spill contaminated over 320 kilometers of coastline, from Brittany to Normandy, forming oil slicks up to 20 kilometers wide and causing one of the largest marine mortality events recorded at the time, with mass die-offs of shellfish, fish, seabirds, and benthic organisms due to smothering and toxicity of the water-soluble fractions of the crude.^[74] Economic repercussions included severe disruptions to shellfish and finfish fisheries, oyster beds, and tourism, with initial estimates of marine resource damages exceeding $100 million in 1978 dollars, though long-term ecological recovery varied by habitat—rocky shores rebounded faster than sedimentary areas affected by persistent tar residues.^[77] French authorities documented elevated hydrocarbon levels in sediments persisting for years, contributing to altered intertidal communities, but attributed the spill's severity to the oil's persistence in cold waters rather than inherent corporate negligence beyond the grounding cause.^[76] Cleanup efforts, coordinated by the French government under Plan Polmar, mobilized over 100,000 personnel, including military units, and employed techniques such as high-pressure hot-water washing, straw barriers, and manual removal of oiled debris, costing approximately 210 million French francs (about $40 million USD at the time) for on-shore operations alone, though effectiveness was limited by the spill's scale and weather.^[78] At-sea dispersion attempts using chemical dispersants were minimal due to environmental concerns, and the operation highlighted deficiencies in international response protocols, prompting France to enhance its national oil spill contingency plans and acquire specialized equipment post-incident.^[76] In subsequent litigation filed in U.S. federal court, France and affected parties sought damages exceeding $2 billion, with the district court in 1984 holding Amoco solely liable under U.S. general maritime law for willful negligence in vessel maintenance and design oversight, awarding over $85 million for cleanup, $77 million for resource damages, and additional sums for economic losses, totaling around $300 million after appeals affirmed liability in 1992 without faulting French response efforts.^[78] Amoco's insurers covered much of the payout under existing conventions like CLC 1969, limited to about $72 million per incident, but the case underscored gaps in global liability frameworks, influencing later treaties such as the 1992 Civil Liability Convention updates, though critics noted the awards undervalued intangible ecological harms relative to empirical fishery and tourism data.^[75]

Other Notable Incidents and Responses

In May 1988, an explosion occurred at Amoco's Yorktown, Virginia refinery in the ultraforming unit, where vapors from a leaking valve ignited due to a spark from nearby welding activities, resulting in severe burns to employee George Brannigan, who later died from his injuries.^[79] The incident highlighted vulnerabilities in hot work procedures near hydrocarbon processes, prompting an Occupational Safety and Health Administration (OSHA) investigation that emphasized the need for enhanced vapor detection and isolation protocols during maintenance.^[80] At the Whiting, Indiana refinery, Amoco discovered in January 1991 that up to 16.8 million gallons of petroleum products had leaked into surrounding groundwater over time from underground storage and piping systems, contaminating soil and aquifers in nearby areas including Hammond.^[81] The company initiated groundwater monitoring and initiated remediation efforts, including extraction and treatment systems, though long-term impacts persisted, leading to class-action lawsuits alleging negligence in leak prevention and detection.^[82] Subsequent fires at the same facility in January 1994—three major blazes linked to thawing after extreme cold, causing oil leaks—disrupted operations and elevated heating oil prices temporarily, with Amoco attributing them to equipment stress from temperature fluctuations and responding by shutting down affected units for repairs.^[83] Pipeline incidents included a September 1990 spill of approximately 12,000 gallons of petroleum product from an Amoco line in Hammond, Indiana, which required containment and cleanup to prevent further groundwater infiltration. Amoco's responses across these events generally involved immediate operational shutdowns, collaboration with local emergency responders, and post-incident audits to refine maintenance and monitoring practices, though critics noted recurring issues pointed to systemic deficiencies in aging infrastructure oversight.^[84]

Legal and Regulatory Interactions

Antitrust Challenges and FTC Engagements

In 1931, the United States brought an antitrust suit against Standard Oil Company of Indiana (later Amoco) under Section 1 of the Sherman Act, alleging that the company's exclusive supply contracts with independent gasoline jobbers created an illegal combination to restrain interstate commerce by controlling a substantial portion of the gasoline supply in the Midwest.^[85] The Supreme Court ruled in favor of the government, holding that these contracts, which required jobbers to purchase exclusively from Standard Oil and prohibited resale to unauthorized parties, unduly restrained competition by foreclosing independent refiners from market access, though the Court noted the contracts' duration and coverage were not inherently illegal absent broader monopolistic intent.^[86] This decision invalidated the contracts and required their termination, marking an early federal intervention into the oil industry's vertical integration practices.^[85] Two decades later, in 1951, the Federal Trade Commission investigated Standard Oil of Indiana's gasoline pricing in the Detroit market, charging violations of Section 2(a) of the Clayton Act (as amended by the Robinson-Patman Act) for selling gasoline to direct buyers at lower prices than to indirect buyers, without meeting statutory justifications such as differences in cost or competition.^[87] The FTC found these discriminatory prices were designed to suppress competition from independent distributors, and the Supreme Court upheld the Commission's cease-and-desist order, affirming that the price differences lacked adequate justification and injured competition in the resale market.^[88] Standard Oil argued the pricing reflected legitimate competitive responses, but the Court rejected this, emphasizing the Act's protection against predatory pricing tactics that favored larger buyers.^[87] In the lead-up to its 1998 merger with British Petroleum, Amoco faced FTC scrutiny over potential antitrust violations in wholesale gasoline markets across 30 geographic areas, prompting the Commission to issue a proposed complaint alleging the deal would substantially lessen competition under Section 7 of the Clayton Act.^[89] To resolve concerns, Amoco and BP agreed to a consent order requiring divestiture of 134 gasoline marketing assets, including stations and terminals in overlapping markets, to independent buyers, thereby preserving competition in refined petroleum products.^[89] The FTC's analysis highlighted Amoco's significant market shares in certain regions, which, combined with BP's, risked coordinated price increases absent remedies. These engagements reflected ongoing regulatory vigilance over oil majors' consolidation amid concerns over fuel pricing and supply control.

Environmental Litigation and Compliance

Amoco encountered significant environmental litigation related to its refining, production, and waste management activities, often involving violations of federal statutes like the Clean Water Act and CERCLA, with the EPA frequently initiating enforcement for exceedances in pollutant discharges and inadequate waste handling. These cases typically resulted in penalties, mandated remediation, and operational adjustments, reflecting the broader regulatory pressures on the oil industry during the post-1970 Clean Air and Water Acts era.^[90]^[91] In United States v. Amoco Oil Co. (W.D. Mo. 1984), the EPA sought civil penalties for Amoco's failure to comply with pretreatment requirements under the Clean Water Act at its Sugar Creek, Missouri refinery, where untreated industrial wastewater containing oils and other pollutants was discharged into public sewer systems, exceeding national limits for toxic substances. The court evaluated factors including the duration of violations (spanning 1978–1981), economic benefits gained by non-compliance, and Amoco's good faith efforts, ultimately assessing penalties based on statutory guidelines that prioritized deterrence over mere reimbursement.^[90] Class action suits highlighted impacts on nearby communities, as in Petrovic v. Amoco Oil Co. (D.N.D. 1999), where residents near Amoco's Mandan, North Dakota refinery alleged groundwater contamination from leaking underground storage tanks releasing gasoline hydrocarbons and MTBE, affecting drinking water for hundreds of properties. The approved settlement obligated Amoco to fund remediation, including soil excavation, pump-and-treat systems, and ongoing water monitoring, while providing tiered compensation—up to full property buyouts for the most impacted "Zone 1" homes—and divided affected areas into contamination severity zones; objections represented under 4% of class members, underscoring the agreement's acceptance amid evidence of Amoco's historical tank maintenance lapses.^[92] CERCLA-related liabilities arose at legacy sites, notably the Amoco Chemicals Joliet Landfill Superfund site in Will County, Illinois, encompassing 26 acres of inactive landfills used for chemical plant wastes from the 1950s–1970s, contaminated with volatile organic compounds, heavy metals, and solvents that migrated to adjacent soils and groundwater. As a key potentially responsible party, Amoco entered consent decrees with the EPA for remedial actions, including landfill capping, leachate collection, and long-term monitoring, with cleanup progress tracked via Illinois EPA five-year reviews confirming risk reduction but ongoing needs for vapor intrusion controls near the site's chemical manufacturing neighbor.^[91] Amoco's compliance efforts included legal challenges to EPA mandates, such as Amoco Oil Co. v. EPA (D.C. Cir. 1974), where it contested interim lead-in-gasoline regulations under the Clean Air Act as arbitrary, but the court affirmed the agency's rulemaking authority based on health data linking lead emissions to public hazards, compelling Amoco to implement catalytic reforming modifications and unleaded fuel production ramps by 1975 deadlines. Subsequent settlements across cases imposed affirmative compliance measures, like enhanced pretreatment facilities and emission scrubbers, enabling Amoco to avoid recurrent violations through internal audits and technology upgrades, though critics in regulatory filings argued enforcement lagged behind industry-wide non-compliance patterns.^[93]

Economic Impact and Industry Role

Contributions to Energy Security and Economy

Amoco played a pivotal role in bolstering U.S. energy security through substantial domestic oil and natural gas production, which helped mitigate reliance on foreign imports during periods of geopolitical tension. By the mid-1980s, the company maintained domestic oil reserves surpassing 1.7 billion barrels and natural gas reserves of 9.7 trillion cubic feet, enabling consistent supply for national needs.^[30] Following World War II, Amoco prioritized domestic exploration and refinement, including its 1947 introduction of hydraulic fracturing techniques to stimulate production from mature wells, thereby extending the life of U.S. fields and enhancing output without proportional increases in imports.^[4] The company's Whiting refinery in northwest Indiana, established in 1889 and expanded under Amoco, processed approximately 440,000 barrels of crude oil per day, serving as a critical hub for Midwest fuel supply and contributing to regional energy resilience.^[94] This facility drove economic growth by employing thousands in refining operations and supporting ancillary industries like transportation and manufacturing, with its scale making it one of the largest inland refineries in the nation.^[95] As North America's leading natural gas producer, Amoco supplied vast volumes for residential heating, power generation, and petrochemical feedstocks, stabilizing prices and fostering industrial expansion.^[1] Its integrated operations, including a network of over 9,600 retail stations across 30 states, ensured efficient distribution of refined products, underpinning economic productivity in agriculture, logistics, and consumer markets.^[1] In regulatory filings, Amoco emphasized how such activities directly limited import dependence while bolstering overall U.S. economic strength through job creation and infrastructure investment.^[96]

Criticisms of Market Practices and Regulations

In the 1970s, amid federal price controls following the 1973 oil embargo, Amoco faced allegations of overcharging customers for crude oil and refined products. The U.S. Department of Energy claimed Amoco Production Company overcharged buyers by $11.6 million for Wyoming crude oil between September 1973 and December 1976, violating regulations capping prices on domestically produced oil.^[97] Amoco settled broader overcharge disputes in 1980, agreeing to refund hundreds of millions in restitution for violations of petroleum pricing and allocation rules from 1973 to 1979, including an average overcharge of 97 cents per gasoline customer over the period.^[98]^[99] These incidents drew criticism for contributing to consumer hardships during energy shortages, with regulators arguing that such practices exacerbated inflation in fuel prices despite controls intended to stabilize markets. Amoco's relationships with independent gasoline dealers also sparked regulatory scrutiny and lawsuits under the Petroleum Marketing Practices Act (PMPA) of 1978, which aimed to protect franchisees from arbitrary terminations. Dealers accused Amoco of imposing burdensome requirements, such as high minimum rent, gallonage quotas, and marketing mandates that prioritized corporate profits over franchise viability, potentially stifling competition in retail fuel markets.^[100] In cases like Roberts v. Amoco Oil Co. (1984), courts examined claims of financial hardship on dealers, though Amoco defended these as standard incentives for volume sales.^[100] Wisconsin regulators pursued Amoco under state unfair competition laws for practices deemed deceptive or anticompetitive, highlighting tensions between oil majors' vertical control and independent operators' market access.^[101] In 1996, the Federal Trade Commission charged Amoco with deceptive advertising for its "Crystal Clear Amoco Ultimate" campaign, alleging unsubstantiated claims that the gasoline was superior due to extra refining, resulting in fewer engine deposits and better performance.^[70] Amoco settled without admitting liability, agreeing to require scientific substantiation for future superiority claims, amid broader industry criticism that such marketing misled consumers on fuel efficacy without evidence, potentially distorting competitive perceptions in a commoditized market.^[70] These episodes underscored ongoing debates over oil companies' compliance with advertising regulations and their influence on retail pricing dynamics.

Post-Merger Legacy and Brand Revival

Transition to BP Operations

The merger between Amoco Corporation and The British Petroleum Company p.l.c. (BP) was completed on December 31, 1998, forming BP Amoco p.l.c. as the world's third-largest oil company by market capitalization, with combined 1997 revenues exceeding $108 billion.^[102]^[53] BP shareholders held approximately 60% of the new entity, providing BP with majority control over strategic direction and operations.^[103] The transition emphasized rapid integration of upstream exploration and production assets—where Amoco contributed significant reserves in the North Sea, Indonesia, and the U.S.—with BP's global portfolio, alongside downstream refining and marketing synergies.^[104] Operational integration began on January 1, 1999 ("Day 1"), prioritizing cost synergies projected at $2 billion annually, later expanded to $3 billion through redundancies elimination, supply chain optimization, and shared technology platforms.^[105] BP imposed its decentralized, performance-driven organizational model—characterized by flat hierarchies and business unit autonomy—over Amoco's more traditional, hierarchical structure, facilitating monocultural assimilation rather than a hybrid approach.^[106] Integration teams conducted biweekly employee surveys in key locations to monitor morale and progress, addressing cultural clashes proactively while streamlining procurement and IT systems across 100 countries.^[107] This process yielded verifiable efficiencies, including reduced administrative overhead and enhanced reserve replacement ratios from combined geological expertise. By 2000, following the acquisition of Atlantic Richfield Company (ARCO), BP Amoco's operations fully aligned under BP's branding and governance, with the corporate name simplified to BP p.l.c. in 2001 to reflect unified identity.^[53] Amoco's legacy assets, such as U.S. Gulf of Mexico production and chemical operations, were rebranded and optimized within BP's framework, contributing to a 211% rise in refining and marketing profits by early 2001 through scale economies and market repositioning.^[108] The transition preserved operational continuity while prioritizing shareholder value over legacy preservation, with minimal regulatory divestitures required beyond FTC-mandated asset sales in overlapping markets.^[109]

Amoco Brand Relaunch and Current Use

In October 2017, BP announced the reintroduction of the Amoco retail fuel brand to provide growth options for its marketers in select U.S. markets where the BP brand was already prevalent.^[110] This revival followed the 1998 merger between BP and Amoco Corporation, after which the Amoco name and its distinctive red, white, and blue torch logo had been largely phased out in favor of BP's green and yellow sunflower emblem.^[111] The relaunch targeted competitive urban areas, beginning with initial stations in the New York and New Jersey region in early 2018, followed by expansions into Chicago and surrounding suburbs, where six locations adopted the Amoco signage that year, with plans for ten more.^[112]^[113] BP positioned Amoco as a premium fuel option, leveraging its historical recognition to differentiate from saturated BP outlets and attract customers seeking alternatives amid market saturation.^[114] By 2024, BP extended the Amoco brand to TravelCenters of America (TA) sites east of the Rocky Mountains, upgrading approximately 15 locations initially with intentions to convert 50 more, integrating Amoco alongside BP branding to enhance truck stop offerings.^[115] In March 2025, independent operators in Jerseyville and Grafton, Illinois, restored the Amoco brand at family-owned stations, featuring BP's Invigorate high-octane fuel and compatibility with BP rewards programs.^[116] As of October 2025, the Amoco brand continues to operate under BP ownership primarily as a retail fuel network in the United States, focused on independent and dealer-operated stations in key metropolitan and highway-adjacent markets, capitalizing on brand nostalgia and strategic rebranding to support BP's downstream mobility operations.^[117]

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The United States, on behalf of the Environmental Protection Agency ("EPA"), seeks an assessment of civil penalties against Amoco Oil Company ("Amoco"), ...
[92]
AMOCO CHEMICALS (JOLIET LANDFILL) | Superfund Site Profile
The Amoco Chemical Joliet Landfill site is located in Channahon Township in Will County, Illinois. The site consists of two inactive landfills that cover 26 ...
[93]
PETROVIC v. AMOCO OIL CO | 200 F.3d 1140 | 8th Cir. - CaseMine
Christopher Petrovic and others brought a class action against Amoco Oil Company in which they sought injunctive and monetary relief for pollution to their ...<|separator|>
[94]
[PDF] Amoco Oil Co. v. Environmental Protection Agency
Sep 5, 2024 · Justice Rutledge would have remanded the cases as to the truckers for reconsideration by the lower courts in light of the new doctrine, ...Missing: litigation | Show results with:litigation
[95]
[PDF] bp in Indiana fact sheet
Standard Oil Company, the Whiting refinery has been a cornerstone of northwest Indiana's economy. It can process around 440,000 barrels of crude oil daily ...
[96]
Driving economic engines: Refineries, steel mills had huge impact ...
Jun 22, 2016 · Rockefeller's Standard Oil Company needed to build a refinery in the Midwest to meet market demand. He chose Whiting's Crossing, later shortened ...
[97]
[PDF] Decisions and Findings in the Consitency Appeal of Amoco ...
Jul 20, 1990 · limiting U.S. dependence on imported energy, and contribute to the strength of the U.S. economy. We therefore believe timely development of ...
[98]
Overcharges Laid to Amoco - The New York Times
Jul 22, 1978 · Energy Dept says Amoco Production may have overcharged customers by $11.6 million between Sept '73 and Dec '76 for crude oil produced in Wyo ...
[99]
Business: Amoco Pays Up - Time Magazine
Feb 25, 1980 · The remainder of the $690 million settlement resulted from both alleged overcharging and forbidden bookkeeping practices that enabled the ...Missing: 1970s | Show results with:1970s
[100]
Amoco Funds Distribution - The New York Times
Sep 2, 1982 · The department said it estimated the average gasoline customer was overcharged 97 cents during the six-year period from March 1973 through ...
[101]
ROBERTS v. AMOCO OIL COMPANY (1984) - FindLaw Caselaw
Don Roberts, an Amoco service station franchisee, appeals from a district court order granting summary judgment for Amoco Oil Company.
[102]
State v. Amoco Oil Co. :: 1980 :: Wisconsin Supreme Court Decisions
45(a) (1), provides that "Unfair methods of competition in commerce, and unfair or deceptive acts or *239 practices in commerce, are declared unlawful." Amoco, ...Missing: criticisms | Show results with:criticisms
[103]
https://valhall.industriminne.no/en/bp-and-amoco-in-giant-oil-merger/
[104]
BP and Amoco in giant oil merger - Industriminne Valhall
Jul 15, 2019 · The BP and Amoco merger, worth almost USD 840 billion, was announced on August 11, 1998. BP received 60% of the shares, and the new company was ...<|separator|>
[105]
A BP PERSPECTIVE - MERGERS AND ACQUISITIONS - OnePetro
BP and. Amoco announced merger August 11; Day 1 of new company was January 1, 1999. BP chose Amoco as a merger partner because: •. BP wanted to make a truly ...
[106]
Focus on growth vs. costs key to oil company merger success
Companies have reported realizing the following merger related synergies: BP, $3 billion; TotalFinaElf, $2.37 billion; and ExxonMobil, $4.6 billion. Review of ...
[107]
[PDF] Merger integration: why the 'soft issues' matter most - Bain & Company
When British Petroleum merged with. Amoco in 1998, the potential for culture clash loomed large. In the wake of financial crisis in 1992, BP had reorganised ...
[108]
BP‐Amoco brings out the best in its people - Emerald Publishing
Mar 1, 2004 · The integration team regularly “took the pulse” of the merged organization. It surveyed a sample of staff in the big locations every four weeks ...
[109]
BP Amoco's Profit Soars in the Wake of Acquisition Spree
Feb 14, 2001 · Improved profit margins and the contribution from BP Amoco's buyout of Arco drove a 211% increase in operating profit in its refining and ...
[110]
British Petroleum Company - Agr - Federal Trade Commission
The purpose of this Paragraph IV is to prevent Respondents from enforcing agreements that may deter or impede existing sellers of BP or Amoco gasoline in ...Missing: rationale | Show results with:rationale
[111]
BP brings back Amoco brand for U.S. fuel network | News and stories
Oct 10, 2017 · BP announced today that it will reintroduce its Amoco retail fuel brand, giving current BP marketers more growth options in select US markets.Missing: sponsorships | Show results with:sponsorships
[112]
What's Behind Amoco's Return? - CSP Daily News
Oct 11, 2017 · Following its 1998 merger with Amoco, BP retired the Amoco brand and instead rolled out BP as its national fuel brand. (See a complete timeline ...
[113]
Back to the Future With Amoco - Convenience Store News
Jan 23, 2018 · BP is reintroducing the premium brand to millions of US motorists, beginning with six locations in the New York and New Jersey area.
[114]
Amoco gas stations return to Chicago area after nearly 20 years as ...
Oct 4, 2018 · Six stations have erected the once ubiquitous Amoco torch sign this year in Chicago and the suburbs, with another 10 expected to open over the next few months.
[115]
Amoco Returns for an Encore - CSP Daily News
Jan 18, 2018 · The resurrection of Amoco, announced in October 2017, provides BP with another way to sell gas in markets already saturated with its namesake ...
[116]
BP Brings Amoco Brand to TravelCenters of America
Feb 8, 2024 · BP posted on social media that it has already upgraded 15 TA sites with the new branding and plans for 50 more locations to be converted ...
[117]
Meford Family Returns To Amoco Brand - RiverBender.com
Mar 10, 2025 · Medford family restores Amoco brand at Jerseyville and Grafton Illinois stations, offering superior Invigorate fuel and BP card rewards.
[118]
Convenience & mobility | What we do | bp America
In October 2017, we announced the reintroduction of our long-standing Amoco brand to the US fuel retail sector – around a century after the first Amoco service ...