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Atlantic Music Group

Atlantic Music Group (AMG) is a division of (WMG) that serves as an umbrella organization for several prominent record labels, including , Elektra Music Group, , , , and , focusing on artist development, cultural innovation, and global music distribution across diverse genres. Formed through a major restructuring announced on September 23, 2024, and effective October 1, 2024, AMG combines centralized functions such as A&R, , and to enhance support for its roster while building on the storied legacy of its flagship labels. The cornerstone of AMG is , founded in New York City in October 1947 by and as an independent label specializing in , rhythm and blues, and later . Under Ertegun's leadership—along with key figures like and Nesuhi Ertegun—Atlantic pioneered the integration of Black musical styles into mainstream pop culture, achieving breakthroughs with artists such as , , and Led Zeppelin from the 1950s through 1970s. Acquired by WMG in 1967, Atlantic evolved into one of the world's leading labels, amassing nearly 80 years of history (as of 2025) and earning accolades including multiple and inductions into the Rock & Roll Hall of Fame for its cultural contributions. Today, led by CEO (appointed October 2024) and Chief Music Officer , AMG represents a powerhouse roster of contemporary artists including , , , , and , driving hits across , pop, rock, and electronic music. The group has expanded its reach with initiatives like the July 25, 2025, launch of Atlantic Outpost, a dedicated imprint for country and Americana artists, underscoring its commitment to genre diversity and emerging talents. Through its imprints, AMG continues to shape the music industry by prioritizing artistic integrity and global impact.

Overview

Formation and Ownership

The Atlantic Music Group traces its origins to 2004, when (WMG) merged its and labels into a single entity known as the Atlantic Records Group. This consolidation was part of a broader reorganization at WMG following its acquisition by a consortium earlier that year, aimed at streamlining operations and enhancing synergies between the two storied imprints. As a wholly owned of WMG, the new group was positioned to leverage the combined rosters and resources of Atlantic and Elektra, which had long been pivotal in the music industry. Functioning as an , the Atlantic Records Group oversees a portfolio of imprints specializing in diverse genres including , R&B, rock, and pop. This structure allows for coordinated artist development, marketing, and distribution across its labels, fostering innovation in music production and global reach while maintaining artistic independence for individual imprints. The group's emphasis on these genres has historically supported breakthrough acts and cultural movements, solidifying its role as a cornerstone of WMG's frontline operations. In October 2024, the entity underwent a significant evolution, rebranding from Atlantic Records Group to Atlantic Music Group amid a company-wide reorganization. This transition included the restructuring of , which was effectively dissolved as a unified entity, with its components—such as and Elektra—reintegrated as distinct imprints under the Atlantic Music Group banner. Effective October 1, 2024, the rebranded group is led by CEO . Today, Atlantic Music Group stands as one of WMG's three primary music groups, alongside and the Label Group, collectively driving the company's global recorded music strategy. This positioning underscores its integral role in WMG's portfolio, which spans a wide array of labels and emphasizes innovation in the evolving landscape.

Leadership

has been the CEO of Atlantic Music Group since October 1, 2024, succeeding Julie Greenwald in the role. As the son of , chairman and CEO of , he brings a deep industry lineage to the position. Before joining , Grainge founded the independent label in 2016 while working in artist management at Range Media Partners, where he signed and developed digital-native artists such as , , and , emphasizing viral marketing and global reach in the streaming era. Under his leadership, Atlantic Music Group has prioritized innovative artist development strategies tailored to digital platforms and international markets, including high-profile signings that blend , pop, and emerging genres. Craig Kallman serves as Chief Music Officer of Atlantic Music Group, a position elevated in September 2024 to provide creative oversight across its labels and imprints. Kallman joined Atlantic Records in 1991 as a promotion executive and rose to Chairman and CEO in 2005, guiding the label's artistic direction through pivotal shifts in the music industry, including the rise of hip-hop and digital distribution. His expanded role now focuses on mentoring emerging executives and fostering cross-label collaborations to support artist projects. Julie Greenwald, who departed as Chairman and CEO in January 2025 after a transition period, previously managed business operations and oversaw integrations of labels like , which she co-founded with in 2012. During her two decades at Atlantic, she played a key role in operational restructuring and commercial successes for artists including and . Leadership at Atlantic Music Group has undergone significant transitions in recent years, notably with Max Lousada's departure as CEO of Warner Recorded Music in September 2024, following his contributions to the group's international expansion since becoming Chairman of UK in 2013. Lousada's tenure emphasized global roster growth and mergers that strengthened Warner Music Group's presence in and beyond before his move to broader WMG leadership roles.

History

Inception and Mergers (2004–2010)

In 2004, Warner Music Group restructured its operations following the sale of the company from Time Warner to a private investor group led by Edgar Bronfman Jr., leading to the merger of Atlantic Records and Elektra Records into the newly formed Atlantic Records Group. This consolidation aimed to streamline costs and artist development amid industry pressures, resulting in approximately 170 layoffs and a combined roster under co-chairmen Craig Kallman and Julie Greenwald. The move positioned the Atlantic Records Group as a key pillar of WMG's East Coast operations, focusing on urban, rock, and pop genres while integrating Elektra's alternative and indie artists. The group's expansion continued in December 2006 when WMG announced the acquisition of a 73.5% majority stake in for $73.5 million, with the deal completing in early 2007 after regulatory approvals. This integration bolstered Group's presence in the metal and sectors, adding high-profile acts like Slipknot and to its roster and enhancing WMG's dominance in heavy music, where it then controlled the top three labels by U.S. sales. In 2007, , a Florida-based label specializing in and acts such as and Fall Out Boy, relocated its headquarters to and deepened its partnership with for distribution and resources. This alliance allowed to scale its operations while maintaining creative autonomy, targeting the burgeoning and scenes. During this period, the Atlantic Records Group faced significant challenges, including the rapid shift to digital music distribution following the 2003 launch of , which disrupted traditional sales models and required investments in online platforms. Post-merger transitions also led to artist roster adjustments, with some Elektra signees reassigned or released to prioritize synergies, amid broader industry consolidation that saw over 1,000 WMG job cuts. A notable milestone came in 2006 with the reactivation of Records as an in-house and imprint under Atlantic, releasing projects like Teddybears' album to capitalize on growing electronic music demand. This move diversified the group's portfolio beyond rock and urban, aligning with emerging club and remix trends.

Expansion and Restructuring (2011–2023)

In the early , Atlantic Music Group pursued expansion through label integrations and partnerships to diversify its roster across genres. Following the 2010 relaunch of Records as a dance and imprint under Atlantic, the label integrated more deeply into the group's operations by 2011, broadening its scope to include and electronic crossovers with releases that blended urban influences and production. A key development came in 2012 with the founding of by industry executives and , which established an initial structure with for distribution and collaborative artist development in the and urban sectors. This partnership, formalized in 2013, enabled 300 to leverage Atlantic's infrastructure while maintaining operational independence, fostering growth in emerging talent. In December 2021, acquired full ownership of 300 Entertainment for a reported $400 million, further integrating it into the company's portfolio. As and streaming platforms revolutionized the music industry during the , Atlantic Music Group adapted by prioritizing artists suited to viral online success and data-driven promotion. The group's signings, such as in February 2017, capitalized on this shift; her track "Bodak Yellow" amassed millions of streams, debuting at No. 1 on the chart and underscoring Atlantic's pivot to streaming-dominant strategies. This era saw Atlantic invest in and placements, contributing to revenue growth amid the broader industry's transition from physical sales to on-demand audio. In 2018, restructured its U.S. recorded music division by detaching from the Atlantic Records Group to create the independent Elektra Music Group, launching on October 1 as a fully staffed standalone entity. This separation transferred key labels like and artists including and to Elektra, streamlining Atlantic's focus on core urban and pop imprints while reducing its overall operational scope within Warner. From 2020 to 2023, Atlantic emphasized partnerships with independent imprints to enhance agility in artist acquisition and global reach. A notable move was the 2023 joint venture with , founded by , which integrated the imprint as a standalone label under , adding Gen-Z focused talent like and bolstering Atlantic's roster in and alternative genres. This period also involved internal adjustments to support streaming analytics and international expansion, positioning the group for sustained growth ahead of further reorganizations.

Rebranding and Modern Era (2024–present)

In October 2024, rebranded its Atlantic Records Group to Atlantic Music Group, aligning the entity more closely with the company's global branding strategy and emphasizing a unified approach to artist development across its portfolio. This change coincided with a broader aimed at enhancing operational efficiency and cultural impact in a rapidly evolving . Elliot Grainge was appointed CEO of Atlantic Music Group in August 2024, effective October 1, bringing a focus on youth-oriented artists and international expansion drawn from his experience founding , which specializes in viral, genre-blending acts popular among younger demographics. Under his leadership, the group has prioritized strategies to capture global markets, including strengthened transatlantic partnerships between U.S. and U.K. operations. As part of the 2024 restructuring, was restructured and integrated into Atlantic Music Group following the departure of its chairman and CEO in September 2024, with and Elektra continuing as imprints. This consolidation integrates key functions from the former Elektra operations into a centralized artist development framework, reducing redundancies while preserving the distinct identities of the primary imprints. The launch of Atlantic Records France in March 2024 marked a key step in the group's European expansion, operating under Warner Music France to target the Francophone market and support local talent alongside international releases. In the modern era as of November 2025, Atlantic Music Group has emphasized innovation in AI-assisted music production, with CEO Grainge advocating for tools that enhance creative workflows for producers and songwriters without replacing human artistry. The group has also solidified its dominance in global streaming, achieving a 7.8% U.S. market share in the first three quarters of 2025 through hits from artists like those on Atlantic Records, contributing to streaming's 84% share of overall recorded music revenues. Additionally, sustainability initiatives have been integrated into artist contracts and production processes, including life-cycle assessments to inform eco-friendly choices and partnerships for reduced touring emissions, as outlined in Warner Music Group's 2024 Impact Report.

Labels and Imprints

Atlantic Records

, the flagship label of , was founded in October 1947 by and in , initially focusing on , , and recordings. The label quickly gained prominence for its artist-centric approach, signing influential talents such as and in its early years. In 2004, merged with to form the Atlantic Records Group, which later evolved into the current structure under , positioning as the primary imprint for diverse music releases. Over its nearly 78 years of operation as of 2025, has expanded its scope to encompass , R&B, rock, and pop genres, becoming a cornerstone of the music industry with iconic historical artists like Led Zeppelin and modern stars such as and . The label's roster has contributed to numerous Grammy wins, including 13 awards in 2018 alone for artists like , underscoring its enduring impact on . Atlantic plays a pivotal role in Warner Music Group's streaming revenue, driving significant growth through hits from its urban and pop catalogs, which have helped WMG achieve double-digit increases in subscription streaming in recent quarters. Headquartered in , Atlantic Records emphasizes urban music alongside global cross-promotions, under the oversight of Atlantic Music Group CEO and Chief Music Officer , who focus on artist innovation and market expansion. The label maintains a commitment to production excellence through , a renowned facility in New York that supports recording, mixing, and artist development programs, fostering emerging talents in a creative environment pioneered by legends like . These initiatives highlight Atlantic's ongoing dedication to nurturing long-term artist careers amid the evolving digital landscape.

300 Entertainment

300 Entertainment is an American record label specializing in hip-hop and R&B music, founded in 2012 by , , , and Roger Gold as an independent venture. Initially distributed by , the label quickly established itself by signing and developing artists in the urban music space, including early partnerships with for acts like and Johnny Cinco. In December 2021, acquired 300 Entertainment for $400 million in cash, integrating it into the while preserving its independent operational identity and headquarters. The label's roster features prominent hip-hop and R&B artists such as , , , and , emphasizing innovative artist development and cultural impact in urban genres. Following the acquisition, 300 benefited from enhanced distribution, marketing, and global resources provided by Atlantic Music Group, contributing to the commercial success of its artists, including multiple billion-stream milestones on platforms like . In 2022, 300 was merged with Elektra Music Group under as chairman and CEO, forming to streamline operations within Warner Music Group's structure while maintaining a focus on hip-hop and R&B. 300 Entertainment operates as a hybrid major-independent entity, allowing it to leverage Warner Music Group's infrastructure for broader reach while fostering an entrepreneurial environment for artists, including flexible deal structures that align with indie roots. This model has enabled the label to invest in ownership and long-term partnerships, distinguishing it as a key urban imprint within Atlantic Music Group. In September 2024, as part of Atlantic Music Group's , continued as a standalone imprint under new leadership, with co-presidents Rayna Bass and Selim Bouab overseeing its and R&B initiatives.

10K Projects

is an American founded in 2016 by record executive and headquartered in , . The label specializes in discovering and developing breakthrough artists, particularly in hip-hop and rap genres, with an emphasis on those who gain initial traction through viral social media platforms like . It operates as a nimble imprint that prioritizes quick artist and repertoire (A&R) decisions to capitalize on emerging digital trends, fostering an environment where creators maintain significant control over their work. The label's roster includes viral sensations such as , who exploded onto the scene with her 2022 TikTok hit "Munch (Feelin' U)" before signing with in a with , allowing her to retain ownership of her masters and publishing rights. Other key signings include , whose albums under the label have achieved multiple platinum certifications, and , contributing to over 30 platinum-certified hits across the roster. also extends to electronic and alternative acts like through high-profile collaborations, such as the chart-topping "Boy's a Liar Pt. 2" with , which peaked at No. 3 on the in 2023. In September 2023, entered a with (WMG) and Atlantic Music Group (AMG), transitioning from its prior distribution deal with to become a standalone imprint within WMG's ecosystem. This partnership provides access to WMG's global infrastructure, including marketing resources and ADA () support, enabling faster international expansion and enhanced promotion for artists. Post-joint venture, the label has seen accelerated growth, with artists securing chart-topping debuts—such as Ice Spice's EP Like..?—and headlining major festivals, while leveraging short-form content strategies tailored to algorithms. A distinctive feature of is its artist-centric model, which challenges conventional label practices by emphasizing ownership retention and creative autonomy from the outset, allowing talents to navigate the fast-paced digital landscape without traditional constraints. This approach, combined with agile marketing focused on viral moments, has positioned the imprint as a key player in cultivating the next generation of independent voices in and adjacent genres.

Atlantic Outpost

Atlantic Outpost is a and Americana-focused imprint launched by Atlantic Music Group in July 2025. Led by co-presidents Jeff Levin and Ian Cripps, the imprint aims to develop emerging and established artists in the genre, expanding AMG's reach into Nashville's music scene while leveraging the group's global resources for artist promotion and distribution. The launch underscores AMG's commitment to genre diversity, with initial signings and projects highlighting traditional and contemporary sounds.

International Operations

Atlantic Records UK

Atlantic Records UK was established in 2004 in London through the rebranding of East West Records, marking it as the first international extension of the restructured Atlantic Records under Warner Music Group. This move aligned the UK operations with the U.S. parent label's global strategy, leveraging the acquisition of Warner Music Group by a consortium led by Edgar Bronfman Jr. earlier that year to expand Atlantic's footprint beyond North America. Under the leadership of , who served as Chairman from January 2004 for nearly a decade, Atlantic Records UK built a robust roster and operational framework that emphasized artist development and international promotion. Lousada's tenure, which extended into broader Warner Music UK roles before his 2017 promotion to CEO of Recorded Music at , focused on exporting UK talent globally, a strategy that continues today with co-Presidents Ed Howard and Briony Turner overseeing A&R and marketing efforts. The division's current emphasis remains on identifying and amplifying British artists for worldwide audiences, contributing to Warner Music's transatlantic synergies. The roster features prominent UK and international acts, including , who signed with under Atlantic in 2011 following the success of his No. 5 Collaborations Project, leading to multi-platinum albums like + and global hits such as "." Other highlights include , , and , alongside U.S.-based promotions like , whose albums such as (2015) and Breach (2025) have been actively supported in the UK market through Atlantic's distribution and marketing. These artists exemplify the label's role in bridging local breakthroughs to international success, with Sheeran's catalog alone driving significant streaming and touring revenue. Operations at Atlantic Records UK center on a diverse range of genres, including pop, indie, hip-hop, R&B, and electronic music, with a focus on artist-centric development from signing through global release. The label invests heavily in A&R scouting and digital promotion, as evidenced by joint ventures like the 2024 partnership with EYC LTD for talent management and event production. Collaborations with broadcasters such as support emerging talent through initiatives like the Brit List, while artist performances at major festivals including and enhance visibility and fan engagement. This integrated approach has positioned Atlantic UK as a key player in the streaming-driven market, where digital revenues now dominate. The division's contributions have bolstered Atlantic Music Group's global reach, particularly in , where UK-originated streaming successes account for a substantial portion of international growth amid the region's recorded music revenues exceeding €5.7 billion in 2024. By nurturing acts like Sheeran, whose streams topped airplay charts multiple times, Atlantic UK has driven Warner Music's overall digital revenue increases, with streaming up 3.7% in the fiscal third quarter of 2025 (ended June 30, 2025), underscoring its pivotal role in exporting British pop and influences worldwide.

Atlantic Records France

Atlantic Records France is the French division of the label, operating as part of Warner Music France and focusing on urban music genres such as and . Launched in March 2024, it represents the first dedicated Atlantic Records imprint in the country, building on the global legacy of the parent label founded in 1947. The initiative aims to identify and develop emerging talent while leveraging Warner Music's international resources for promotion. The label was established under the leadership of Alassane Konaté, General Director of (Alternative Distribution Alliance), Warner Music's independent distribution arm, with oversight from Alain Veille, President of Warner Music . This structure integrates Atlantic Records with ADA's existing roster and expertise in urban music, which includes artists like La Fève, Niaks, and Menace Santana. The launch emphasizes strategic partnerships to support independent labels and artists in 's competitive music market. A cornerstone of the label's inception was its strategic partnership with rapper and his imprint M3lo World, announced on March 5, 2024, marking as Atlantic Records France's inaugural signing. , known for his work with the group 4Keus and solo hits like the diamond-certified "MD," had previously released his debut album Mélo (2022), which sold over 350,000 copies. The collaboration covers 's music distribution and promotion, with his EP X (released March 3, 2024) debuting at number one on France and entering the France Top 10 with 256,000 streams in its first day. This partnership extends to joint A&R efforts, aiming to elevate 's career both domestically and internationally. Since its launch, Atlantic Records France has supported Tiakola's ongoing projects, including the 2025 single "CATIMINI" and the collaborative track "STATION" featuring Genezio and Nemzzz, distributed exclusively through Warner Music France. The label's operations prioritize development in the francophone urban scene, aligning with Warner Music's broader strategy to expand Atlantic's presence in while fostering local talent. As of late 2025, the imprint continues to focus on high-potential signings in rap and related genres, though additional roster expansions remain limited to strategic alliances like the one with M3lo World.

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