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Automatic number identification

Automatic number identification (ANI) is a capability that automatically determines and delivers the originating number, known as the billing number, of an incoming call for purposes such as routing, billing, and emergency response. Developed by the American Telephone and Telegraph Company () in the starting in the late 1930s, ANI was created to automate the identification of callers for long-distance toll billing, replacing manual operator inquiries. The first automated message accounting systems incorporating ANI elements were deployed in 1948, with centralized systems using multifrequency signaling to transmit calling numbers emerging by 1953. Distinct from caller ID (also known as calling party number or CPN), which presents a potentially customizable or blockable number to the call recipient for display purposes, ANI provides the actual billing telephone number used by carriers and is not subject to caller blocking or easy spoofing. This reliability makes ANI essential for interconnecting carriers, operator services, and regulatory compliance in toll calls. In contemporary applications, ANI supports efficient call routing in contact centers by enabling automatic identification of callers to streamline and personalize interactions. For emergency services, ANI identifies the caller's number in systems, facilitating callbacks and location verification when integrated with automatic location identification (ALI). Over time, ANI has evolved from analog signaling in the mid-20th century to digital transmission in modern (VoIP) networks, maintaining its core role in infrastructure.

Overview

Definition

Automatic number identification (ANI) is a feature that automatically identifies the originating number of a caller on toll calls within the (PSTN), primarily to enable accurate billing by carriers without requiring operator intervention. Developed by as part of the Bell System's infrastructure, ANI was introduced to streamline long-distance call accounting and routing processes in the pre-digital era. The system comprises two key components: information digits (also known as ANI II digits), which are two-digit codes indicating the or type of originating station—such as payphones (e.g., code 27 for coin-operated stations with control) or hotel/motel PBX extensions (e.g., code 06 for station-level rating)—and the full billing telephone number of the caller. These elements are transmitted via signaling protocols during call setup to interconnecting carriers, including local exchange carriers (LECs) and interexchange carriers (IXCs). ANI serves internal carrier functions in the PSTN, such as billing verification, call routing, and service screening, rather than direct delivery to end users for display purposes. In the United States, its transmission is integral to toll call processing to support precise charge determination, with carriers required to provide ANI data under federal regulations for interstate services.

History

The origins of Automatic Number Identification (ANI) trace back to the early 1940s, when researchers at Bell Telephone Laboratories, Incorporated—a subsidiary of the American Telephone and Telegraph Company (AT&T)—developed foundational technology for automatically determining the originating telephone number on toll calls. The first automated message accounting (AMA) systems incorporating ANI elements were deployed in 1948, with centralized systems using multifrequency signaling to transmit calling numbers emerging by 1953. A seminal patent, US 2,265,844, filed on July 3, 1940, and issued on December 9, 1941, to inventor Franklin A. Korn, described a "Calling Line Identification Circuit" that used transformer-based detection to decode the calling line's number through induced currents on dedicated conductors. This system enabled switches to register the caller's digits (thousands/hundreds and tens/units) for accurate long-distance billing, marking an early step toward automating operator-dependent processes in the Bell System. ANI's evolution accelerated in the and 1970s as the expanded (DDD), which allowed customers to place long-distance calls without operator assistance starting from its nationwide rollout in the and . To replace manual billing, ANI was integrated into electronic switching systems like the No. 1 Crossbar and later stored-program control switches, capturing the caller's number via multifrequency signaling for centralized recording and verification. By the late 1970s, ANI equipment was retrofitted into legacy Step-by-Step central offices to support DDD's growth, reducing reliance on human operators and enabling scalable toll service across the network. Key regulatory milestones shaped ANI's adoption, including its integration with the introduction of the 800 toll-free numbering system on November 1, 1967, which relied on to identify and bill the called party rather than the caller for incoming long-distance traffic. Following the 1984 divestiture and amid increasing competition in , remained essential for reliable billing, , and fraud prevention in the liberalized market. Concurrently, found early application beyond in mid-20th-century systems, where assigned signaling sequences—such as tone bursts—served as identifiers to distinguish transmitting users in dispatch operations. By the 1990s, ANI had achieved full national implementation across the public switched telephone network (PSTN), becoming mandatory for all interstate toll calls to support automated billing and enhanced services. The technology expanded further in the 2000s with the proliferation of Voice over (VoIP), where FCC regulations required ANI transmission for emergency routing and caller verification, adapting the legacy signaling to IP-based networks while maintaining compatibility with traditional PSTN infrastructure.

Technical Operation

How ANI Works

Automatic Number Identification (ANI) operates within telecommunications networks to capture and relay the originating caller's telephone number, primarily for billing and routing purposes. In the (PSTN), ANI is transmitted using Signaling System 7 (SS7), an protocol that separates signaling data from the voice path to ensure reliable delivery even if the voice channel is encrypted or disrupted. The process begins when a caller dials a number, prompting the originating central office switch to query the caller's line record and retrieve the associated billing number. This , consisting of a 10-digit billing number along with indicator (II) digits that specify the type of originating line or service, where II digits (typically 1-2 digits) provide details on the originating line type, such as residential, coin, or mobile, is then incorporated into the Initial Address Message () of the SS7 signaling protocol. The originating switch forwards the , containing the in the calling party number or , through the SS7 via signal transfer points to the terminating switch, where it is used to validate billing and complete call setup. For special cases, such as calls from mobile or (VoIP) networks where a true may be unavailable or non-geographic, a pseudo-ANI—a temporary 10-digit routing identifier—is generated and transmitted instead to facilitate network and association with location data. Even for lines with privacy blocks (e.g., using *67 to suppress ), ANI is still internally transmitted to carriers for billing validation. In modern IP-based systems, ANI adapts to the (SIP) by embedding the caller's number in SIP headers, such as the From or P-Asserted-Identity fields, during call initiation to relay identification across interconnected VoIP and PSTN environments. This out-of-band transmission in both SS7 and SIP ensures ANI's persistence and accuracy for carrier-level operations.

Differences from Caller ID

Automatic number identification (ANI) serves primarily as a carrier-internal mechanism for billing and call routing purposes within telecommunications networks, ensuring that the originating telephone number—specifically the billing number—is transmitted automatically to network operators regardless of user privacy settings. In contrast, , also known as calling number identification (CNID), is an optional end-user service designed to display the caller's number on the recipient's for convenience and identification. ANI operates at the network level through protocols like Signaling System 7 (SS7), where it is always delivered to carriers for operational needs, even if the caller attempts to block transmission. A key technical distinction lies in the numbers each system uses: conveys the billing number, which may differ from the displayed or directory number if the caller is using a secondary line, PBX extension, or VoIP service, whereas typically presents the calling party number (CPN) as seen by the end user. Callers can block transmission using codes like *67 (or 1167 on rotary phones), which prevents the CPN from being displayed to recipients, but this does not affect ANI, as carriers are required to transmit it for billing and routing without exception, except in specific exempted cases like emergencies. This makes ANI visible and reliable to network providers at all times, while remains subject to user control and optional subscription. In terms of reliability, is considered more accurate for verification processes, such as fraud detection, because it is generated and transmitted directly by the local carrier and is difficult to manipulate or spoof due to its integration into core network signaling. For instance, in contact centers and emergency services, ANI enables precise caller by cross-referencing against billing records, reducing risks from impersonation. Conversely, is prone to spoofing, where malicious actors can falsify the displayed number using third-party services, a highlighted in regulatory efforts to combat robocalls and scams. ANI predates Caller ID by several decades, originating as part of automatic message accounting (AMA) systems developed by in the mid-20th century for long-distance toll billing, with widespread adoption in the and to automate call recording without operator intervention. , introduced commercially in the late 1980s—first by in 1988—built upon existing ANI infrastructure but incorporated privacy features like blocking to address public concerns over . This evolution allowed to become a consumer-facing service, requiring a separate subscription from most carriers, unlike ANI's mandatory network role. One limitation of is its availability, which is primarily designed for (long-distance) calls and may not be consistently provided for calls within the same , where simpler routing suffices without billing needs. Caller ID, however, is more universally available for both and long-distance calls but depends on the recipient's subscription and equipment compatibility, potentially displaying "private" or "unavailable" if blocked or unsupported.

Applications

Toll-Free Telephone Numbers

Automatic number identification (ANI) plays a crucial role in the management of toll-free numbers, such as those beginning with , , or similar prefixes, by automatically capturing the originating caller's number during inbound calls. This data enables carriers to identify the caller's geographic location through area codes and other indicators, facilitating least-cost routing decisions that minimize delivery expenses for while ensuring the call reaches the subscriber's designated endpoint. Additionally, ANI supports accurate billing by verifying the call's origin, allowing the toll-free subscriber—the called party—to be charged based on the distance and rate zones involved, rather than the caller incurring any long-distance fees. In the toll-free process, the subscriber's system receives information upon call arrival, enabling verification of the caller's origin for routing and record-keeping purposes. This capability has been integral to toll-free services since their introduction by in 1967, when the 800 prefix was first deployed for interstate calls as an automated alternative to operator-assisted collect calls. ANI transmission occurs via signaling protocols during call setup, providing the necessary data without interrupting the connection. Prior to ANI's development, toll-free billing relied on manual intervention by operators who would request and record the caller's number, a labor-intensive method unsuitable for scaling. Today, automates this entirely through the SMS/800 database, a centralized repository managed by that tracks toll-free number assignments, routing instructions, and billing details, processing millions of calls daily across . This database queries ensure seamless handling of high-volume traffic, with ANI providing the origination details essential for rate determination and fraud prevention in billing. Furthermore, integrates with (IN) services, an advanced telecommunications architecture that supports dynamic call routing based on real-time ANI analysis. IN platforms use this data to apply subscriber-defined rules, such as directing calls from specific regions to local agents or alternative endpoints, enhancing efficiency and reducing costs for toll-free operations. This integration allows for sophisticated, automated handling without manual oversight, underpinning the reliability of modern toll-free systems.

Emergency and Contact Center Services

Automatic number identification (ANI) is integral to Enhanced 911 (E911) services, where it automatically transmits the caller's telephone number to Public Safety Answering Points (PSAPs) to support automatic location identification (ALI). This transmission allows PSAP operators to query ALI databases for the associated address or location data, facilitating rapid response even if the caller cannot provide verbal details due to distress or inability. The Federal Communications Commission (FCC) mandated ANI delivery as part of E911 Phase I for wireless carriers in its First Report and Order (CC Docket No. 94-102), adopted in 1996, requiring carriers to provide the capability to transmit the caller's number and cell site information within six months of a valid PSAP request. A notable demonstration of ANI's tracing capabilities occurred in , when and Domino's Pizza tested a national ordering system that used ANI to automatically route calls to the nearest local store based solely on the caller's number, without requiring address disclosure—earning it the moniker "the pizza version of dialing " for its efficient, location-aware call handling. This early application underscored ANI's potential in emergency contexts to identify caller origins swiftly, paving the way for its expanded role in public safety. In contact centers, enables skills-based routing through integration with (ACD) systems, which analyze the incoming number to direct calls to agents with relevant expertise, such as language or product specialists—a feature widely adopted in the as ACD advanced. Additionally, triggers screen pops in (CRM) systems, automatically loading the caller's interaction history, account details, and prior issues to reduce handle times and enhance personalization without manual lookups. Contemporary implementations extend ANI's utility in (VoIP) environments, where it authenticates callers for remote agents by verifying numbers against records and supports detection through anomaly matching, such as flagging spoofed or high-risk patterns to prevent unauthorized access. This VoIP compatibility has become essential for distributed contact center operations, ensuring secure and efficient service delivery across hybrid work models.

Automatic Number Announcement (ANA)

Automatic Number Announcement (ANA), also known as Automatic Number Announcement Circuit (ANAC), is a telephony service that utilizes Automatic Number Identification (ANI) data to generate a verbal readout of the caller's telephone number for human agents, such as operators or field technicians. This extension of ANI technology converts the captured numeric information into an audible format, traditionally through pre-recorded announcements activated by relay logic and later via text-to-speech synthesis, enabling quick verbal relay without manual lookup. In operator-assisted calls, ANA delivers the calling party's number directly to the operator for purposes like billing verification or call completion, streamlining assistance in scenarios where visual displays are unavailable. For field technicians, dedicated test lines allow repair personnel to dial in and hear their connected line's number confirmed audibly, aiding in and installation without external records. The service is implemented by dialing specific access codes within supported central offices, where ANI capture triggers the announcement on a shared basis; for instance, emergency operators accessing 911 lines receive ANA integration for immediate caller identification. ANA relies on central office equipment to process and vocalize the data in for non-dedicated use.

Dialed Number Identification Service (DNIS)

Dialed Number Identification Service (DNIS) is a feature provided by carriers that transmits the specific number dialed by the caller—or the associated hunt group—to the destination system prior to call connection. This enables the receiving equipment, such as a private branch exchange (PBX) or (IVR) system, to identify the intended service for accurate routing or billing. In practice, DNIS supports efficient call handling in environments with shared groups, where multiple inbound numbers converge on fewer physical lines; the delivers the dialed digits via protocols like DTMF or SS7's ISUP initial address message, allowing the destination to differentiate and direct calls accordingly. For instance, in toll-free setups, it ensures that calls to distinct 800 numbers sharing the same trunks are processed uniquely for IVR prompts or departmental assignment. DNIS is commonly paired with Automatic Number Identification (ANI) in contact centers, where ANI supplies the caller's originating number for personalization or verification, while DNIS drives the selection of service menus or routes to specific agents or departments based on the dialed number. This combination enhances operational efficiency by automating context-aware call distribution without requiring additional user input. One distinctive capability of DNIS is supporting from a single hunt group or toll-free number to multiple endpoints, where the system can apply logic based on time of day, caller profile (via integration), or load balancing to select the optimal destination. This flexibility is essential for scalable contact center operations handling variable demand.

Privacy Concerns

Automatic Number Identification (ANI) transmits the caller's telephone number to the receiving carrier regardless of whether the caller has enabled blocking features on their service, thereby exposing the originating number to telecommunications providers and certain service recipients. This unavoidable transmission occurs because ANI operates at the network signaling level, separate from the optional display, allowing carriers to capture and log numbers even on calls where privacy measures like *67 are used. For instance, when calling toll-free numbers, ANI enables the service owner—such as a or contact center—to automatically record the caller's number for routing, billing, or purposes, without the caller's explicit consent or ability to . These privacy implications have raised significant ethical concerns, particularly around the potential for and unauthorized . Businesses receiving ANI data can link callers' numbers to personal profiles, enabling targeted campaigns that profile individuals based on call patterns and demographics, often without transparent . Moreover, persistent logging of ANI information poses risks of or , as repeated calls from a number could be tracked and exploited by malicious actors with access to the data, amplifying vulnerabilities in an era of increasing digital interconnectedness. During the early rollout of services in the , these issues gained public attention, fueling debates over loss and commercial exploitation of call data. Mitigation efforts for privacy risks remain limited due to the technology's design for essential functions like billing and emergency routing. Unlike , there is no standard mechanism for ANI transmission on calls, as it is mandated for carrier operations, though access to the data is typically restricted to authorized third-party services rather than direct public dissemination. Businesses handling ANI are encouraged to incorporate usage details into policies to promote , but enforcement relies on broader data protection practices rather than ANI-specific controls.

Regulations and Access

In the United States, the (FCC) mandates the transmission of Automatic Number Identification (ANI) for billing and routing purposes on interstate toll calls, requiring common carriers using Signaling System 7 (SS7) to deliver the calling party number to interconnecting carriers without additional charge. Access to ANI data is strictly restricted to telecommunications carriers and authorized parties, such as those involved in Telecommunications Relay Services (TRS) for text telephone (TTY) users, where TRS providers must transmit ANI to the called party when technically feasible to support accessibility. ANI service subscribers cannot reuse or sell ANI information without the originating subscriber's consent, and its primary use is limited to call management, billing, and routing to prevent unauthorized disclosure. Toll-free subscribers, such as those using 800 numbers, obtain data through periodic reports provided by their service carriers, which capture the originating caller's number for billing verification and customer service analytics, even when is blocked. For emergency services, agencies access ANI associated with E911 calls via automatic delivery to Public Safety Answering Points (PSAPs) or through subpoenas to carriers for retained call records, ensuring compliance with location and requirements. Amendments to the Telecommunications Act in the 1990s, particularly Section 222 enacted in 1996, established privacy safeguards for (CPNI), which encompasses as part of calling party details, requiring carriers to protect its confidentiality except as required or with customer consent. This framework limits carrier disclosure of CPNI, including ANI, to prevent misuse while allowing exceptions for network operations and legal compliance. Post-2000s updates extended these obligations to Voice over Internet Protocol (VoIP) services under the Communications Assistance for Law Enforcement Act (CALEA), mandating that interconnected VoIP providers retain and enable access to call-identifying information like for lawful intercepts requested by law enforcement. The FCC's 2005 expansion of CALEA to and VoIP carriers requires system designs that support such capabilities, including for up to the duration of authorized intercepts, balancing needs with privacy protections.

International Equivalents

Calling Line Identification (CLI)

Calling Line Identification (CLI) serves as the equivalent to Automatic Number Identification () in global telecommunications networks, particularly within () and () frameworks. Defined by the (), CLI transmits the calling party's line identity—typically the national or Mobile Station International Subscriber Directory Number (), along with the —to the called party during call setup. This feature enables network operators to identify and route calls based on the originator's number, facilitating billing, routing, and service delivery across international boundaries. Unlike , which is primarily a North American carrier-grade service for toll billing, CLI incorporates enhanced mechanisms, such as Calling Line Restriction (CLIR), allowing callers to temporarily or permanently suppress their number to recipients. CLIR can be invoked by the or set as a , with options for override in specific cases like , though national regulations determine implementation details. Additionally, CLI supports optional sub-addressing, which appends further identifier information (per standards) to the primary number, enabling more granular addressing in ISDN environments. These elements make CLI more versatile for user-controlled services compared to ANI's focus on mandatory network transmission. CLI's adoption traces back to the in , coinciding with the rollout of ISDN supplementary services under and CCITT (now ITU) standards, which laid the groundwork for digital telephony features. It became a core component of Phase 2+ specifications in the 1990s, evolving through releases to support modern mobile networks. In international gateways, CLI forms the basis for interoperability, where European-originated calls map CLI data to ANI for seamless transmission to North American systems, ensuring consistent identification in cross-border toll and scenarios. A key mandate for CLI arises in emergency services under the Union's eCall directive. Regulation (EU) 2015/758, effective from March 31, 2018, requires all new passenger cars and light commercial vehicles to include an in-vehicle system that automatically dials during severe accidents, transmitting the vehicle's location and minimum set of data to public safety answering points (PSAPs). CLI is essential in this context, as it provides the PSAP with the calling line identity for callback purposes if the initial fails or additional is needed, ensuring reliable response without caller .

Other Regional Services

In Canada, Automatic Number Identification (ANI) operates similarly to its U.S. counterpart, serving as a -based system for identifying calling numbers primarily for emergency services, toll-free , and billing purposes. The Canadian Radio-television and Telecommunications Commission (CRTC) has regulated ANI integration since the early 1990s, mandating its use in systems to transmit caller location and number data automatically to public safety answering points, with tariffs established for its provision by carriers like . For toll-free services, ANI ensures accurate and billing without caller intervention, as outlined in CRTC decisions requiring non-disableable transmission for network operations. In , the equivalent of is the Number Display service provided by NTT networks, which identifies incoming caller numbers for both consumer display and internal billing verification. This service, launched in the , transmits the caller's number in real-time during PSTN and IP calls, enabling accurate charge allocation and prevention within NTT's infrastructure. Subscribers can opt for notification features, but the underlying number identification remains mandatory for network billing processes. India employs Calling Line Identification (CLI) as its primary ANI-like mechanism, regulated by the (TRAI) with strict privacy mandates to protect caller data. TRAI's guidelines require telecom operators to enable CLI transmission by default while allowing for privacy, and recent 2025 recommendations approve (CNAP) as a supplementary service to display verified caller names, addressing and without compromising options. These rules integrate CLI into national databases for and commercial call tracing, ensuring compliance with and consent requirements under the Digital Personal Data Protection Act. In , the Calling Number Display service functions as an ANI equivalent, governed by (ACMA) regulations that emphasize accurate number transmission for and network integrity. Post-2010s reforms introduced penalties for CLI spoofing, with the 2022 Industry Code C661 mandating carriers to trace, block, and report manipulated caller IDs; non-compliance can result in fines up to AUD 250,000 imposed by the ACMA to curb scams. ACMA enforces these through monitoring of international and domestic calls, tying display accuracy to broader anti-fraud initiatives. Adaptation of ANI-like services to Voice over IP (VoIP) remains limited in developing regions due to regulatory fragmentation and infrastructure constraints, such as incompatible PSTN gateways in countries like that restrict VoIP-to-traditional call routing. In and parts of , high bandwidth costs and varying national policies hinder seamless ANI integration, often resulting in unreliable number identification for billing and emergency services.

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