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BIGLOBE

BIGLOBE Inc. (ビッグローブ株式会社) is a internet service provider (ISP) and IT company that delivers networking services, content, and applications to residential and business users nationwide. Established on July 3, 2006, and headquartered at Shinagawa Seaside Park Tower in -ku, , BIGLOBE operates as a of Corporation following its acquisition in January 2017 for approximately 80 billion yen. This merger elevated the KDDI Group to Japan's second-largest ISP, expanding its subscriber base to around 3.7 million and enhancing its to nearly 13% in optics internet connections as of early 2017. Within the KDDI Group, BIGLOBE focuses on three core business areas: ISP services for reliable , media for content delivery, and platform services supporting , online gaming, and communication tools. The company emphasizes customer freedom in internet usage, linking people and information to foster innovations in daily life and business operations. Notable offerings include IP transit services connecting major cities to international routes, solutions with advanced filtering, and emerging technologies such as voice analysis for call centers powered by Google Cloud. BIGLOBE's network infrastructure, including a connection established in August 2025 to the global exchange , supports high-capacity data flows between and , handling up to 1-5 Tbps of traffic. Under President Yasuhisa Yamada, the company continues to prioritize scalable and innovative digital solutions, solidifying its role as a key player in Japan's landscape.

History

Origins as NEC service

BIGLOBE originated as an (ISP) launched by Corporation on July 12, 1996, marking a pivotal expansion into consumer in . The service was formed by integrating NEC's existing PC-VAN, a (BBS) and PC network service that had debuted in 1985 to enable data communications among multiple users via host computers. This merger combined PC-VAN's established user base for online interactions with emerging capabilities, positioning BIGLOBE as a comprehensive platform for shortly after Japan's commercial infrastructure began maturing in the mid-1990s. Initially focused on dial-up connections, BIGLOBE leveraged NEC's robust network infrastructure to deliver reliable service, emphasizing consumer-oriented features such as accounts, portals for information access, and content services tailored to Japanese users. These elements built on NEC's expertise in hardware and software, providing seamless between legacy functionalities and new -based tools to facilitate everyday online activities like news browsing and community forums. By the late , amid Japan's dot-com boom, BIGLOBE expanded its offerings to include broadband access, launching services in collaboration with Access Technica around 2002 and introducing the BB.BIGLOBE portal site dedicated to high-speed users. Subscriber growth accelerated rapidly during this period, driven by increasing household adoption and BIGLOBE's reputation for . Starting from a niche integration of PC-VAN users in 1996, the service expanded to become Japan's largest fixed-line ISP by , with a user base in the millions. By 2005, BIGLOBE had solidified its position as a leading provider during the dot-com era, achieving the top ranking in provider ability according to Nikkei Click's January 2005 service report card and serving millions of subscribers through its evolving dial-up and portfolio. This growth underscored BIGLOBE's role in democratizing in under 's stewardship, culminating in its as an independent entity in 2006.

Spin-off and early independence

In 2006, Corporation spun off its operations to form NEC BIGLOBE, Ltd., established on July 3 as a wholly owned with a focus on streamlining and enhancing the BIGLOBE business amid 's broader restructuring efforts. The new entity inherited 's established ISP infrastructure, which had originated in 1996, and aimed to operate with greater autonomy while leveraging 's technological resources. This was part of 's strategy to address flagging profits in non-core segments by creating specialized units capable of independent growth. Following the establishment, NEC BIGLOBE prioritized the expansion of its broadband offerings, particularly and emerging fiber-optic services, to capture a larger share of Japan's rapidly growing high-speed market. The company also launched proprietary enhancements, including BIGLOBE Search in 2006—a powered by results tailored for users—and bolstered its free services to drive user engagement and retention. These initiatives built on the existing BIGLOBE , emphasizing user-friendly access to content, community features, and integrated ISP tools to differentiate from competitors. From 2006 to 2013, NEC BIGLOBE experienced steady growth, reaching approximately 3 million subscribers by late 2013, supported by aggressive marketing of bundled packages. During this period, the company introduced value-added services to enhance customer loyalty and revenue streams, such as robust options including antivirus and storage solutions, which addressed rising concerns over digital safety and . These additions complemented core connectivity, allowing users to access premium features like enhanced and cloud-based file storage for a more comprehensive experience. NEC BIGLOBE faced significant challenges in this era, including fierce competition from dominant providers like ' OCN and SoftBank's , which eroded its market share. The intensifying broadband wars, marked by price reductions and aggressive fiber rollouts by rivals, pressured margins and necessitated ongoing internal restructuring to cut costs and improve operational efficiency. These efforts focused on optimizing service delivery and diversifying beyond pure , helping the company achieve relative stability before broader ownership shifts.

Ownership transitions

In March 2014, Corporation completed the sale of its subsidiary NEC BIGLOBE, Ltd. to Japan Industrial Partners (JIP), a , for approximately 70 billion yen, transitioning the company from corporate ownership under to private equity control. The transaction, announced on January 30, 2014, involved transferring all of 's shares to a special purpose company owned by JIP's investment entities, with the aim of providing BIGLOBE enhanced financial and management support to drive business expansion and value creation. During its ownership under JIP from 2014 to 2016, BIGLOBE benefited from the firm's expertise in carve-outs and operational improvements, focusing on leveraging its existing subscriber base of over 3 million for sustained growth in services. This period emphasized management enhancements to optimize costs and retain subscribers, positioning the company for a subsequent strategic sale. In December 2016, KDDI Corporation announced its acquisition of BIGLOBE from JIP for approximately 80 billion yen, with the deal completed in January 2017, establishing BIGLOBE as a wholly owned of . The acquisition integrated BIGLOBE's approximately 2 million subscribers and 400,000 customers with KDDI's larger base, including 38.58 million and 9.04 million fixed-line subscribers. Post-acquisition, BIGLOBE realized synergies with KDDI's au mobile network, enabling expanded offerings in and non-telecom areas such as settlement services and , which propelled the combined entity to become Japan's second-largest by 2017 with nearly 13% market share.

Services and products

Broadband internet access

BIGLOBE's broadband internet access service primarily relies on fiber-optic technology through a partnership with NTT, utilizing the FLET'S Hikari infrastructure to deliver high-speed connectivity to residential and business users across Japan. This optical collaboration model combines NTT's fiber lines with BIGLOBE's internet provisioning, enabling reliable fixed-line access without data usage caps, which supports unlimited streaming, gaming, and telework applications. The core offering, BIGLOBE Hikari, features tiered plans tailored for different needs. The standard 1 Gbps plan is available nationwide, with monthly fees starting at approximately 4,378 yen for apartments and 5,478 yen for houses (after initial discounts on multi-year contracts), often bundled with optional high-performance IPv6-compatible routers and equipment for enhanced home coverage. For premium performance, the 10 Gbps option targets areas with compatible , priced at around 6,270 yen monthly, emphasizing low-latency stability ideal for bandwidth-intensive activities like online gaming and video streaming. Historically, BIGLOBE's evolution began with services in the early 2000s, providing initial high-speed access over existing copper lines as part of its expansion from NEC's original dial-up offerings. By the late 2000s, the company shifted to fiber-optic deployments amid Japan's rapid FTTH rollout, fully transitioning to IPoE-based connectivity in the to address IPv4 exhaustion and improve network efficiency for modern applications. BIGLOBE focuses on no-data-cap policies and integration options like hybrid bundles with 's mobile services for discounted rates. This underscores its role in Japan's mature fixed landscape, where it prioritizes consistent performance over peak-hour congestion.

Mobile and wireless services

Following its acquisition by in January 2017, BIGLOBE expanded its mobile offerings by launching services compatible with the on October 10, 2017, enabling access to KDDI's infrastructure as a (MVNO). This move allowed BIGLOBE to provide affordable to consumers seeking alternatives to traditional carrier contracts. In March 2022, BIGLOBE introduced compatibility for its Type D plans, which utilize NTT Docomo's , while Type A plans remain -focused on the . These services emphasize portability and cost-effectiveness, distinguishing them from fixed options. BIGLOBE's product lineup includes SIM-only voice and data plans tailored for budget-conscious users, with options ranging from 1GB at ¥1,078 per month to 30GB at ¥7,425 per month ( included), available on both and Docomo networks. Bundled packages pair these SIMs with entry-level smartphones, while portable + hotspots offer unlimited data usage starting at ¥2,980 per month for the first 24 months ( included ¥3,278), transitioning to ¥4,480 thereafter. These hotspots support in select areas with maximum speeds up to 4.2 Gbps, making them suitable for on-the-go connectivity without fixed installations. Key features include unlimited data on plans subject to fair-use policies, such as speed throttling during or after 30GB in certain modes to ensure equitable access. International is available for voice users upon application, allowing calls and in supported countries via or Docomo partnerships. sharing is facilitated through the BIGLOBE Discount, introduced in the early , which provides a ¥200 monthly reduction per additional line for multi-line households. These elements position BIGLOBE's services as flexible, low-cost options for individual and use. Subscriber numbers for BIGLOBE mobile have shown steady growth as a low-cost alternative to full contracts, reaching approximately by April 2024 amid rising demand for MVNO plans. This expansion reflects broader trends in Japan's MVNO market, bolstered by KDDI's infrastructure .

Cloud and enterprise solutions

BIGLOBE offers a range of (B2B) solutions centered on and digital infrastructure to needs in . Its flagship offering, BIGLOBE Cloud Hosting, is a as a (IaaS) launched in 2013, providing virtual servers, scalable storage, and on-demand resources for applications and other IT workloads. Built on technology, the enables flexible , including CPU, , and disk , with 24/7 dedicated and over 4,000 adoptions as of March 2024. In addition to core IaaS capabilities, BIGLOBE provides complementary enterprise services such as web marketing tools, platforms, content delivery networks (CDN), and consulting. The Pattern Style serves as a robust web marketing tool, offering enterprise-grade with hosting, 24/7 monitoring, and support for large-scale websites to streamline efforts. For , the Feather Cloud platform delivers customizable, responsive templates that allow businesses to build sites without advanced coding knowledge, facilitating quick deployment of online stores. CDN functionality is integrated through the BIGLOBE Transit service, which ensures high-quality connectivity via major internet exchanges and content providers for efficient content distribution. is supported by solutions like Cloud VPN and Hypersonix, which provide secure, multi-carrier network connectivity and consulting for hybrid IT environments. Following its integration into the Group, BIGLOBE has advanced its offerings with hybrid cloud solutions incorporating analytics, enhancing scalability and security for clients. These developments include the analysis platform, which leverages -driven tools like GenieATM for DDoS detection and network optimization. Partnerships, such as with Scality for high-density scalable storage, enable secure , supporting BIGLOBE's infrastructure that serves over 300 million users with exponentially growing data needs. Additional collaborations with NTT for optical connectivity and for security bolster these hybrid capabilities, allowing seamless integration of on-premises and cloud resources. Adoption of these solutions is widespread among Japanese firms, particularly for sites and . Examples include Kagawa , which improved operational productivity through enhanced , and Adseed, which benefited from reliable cloud infrastructure for digital campaigns. models, such as those for and VPN services, start at approximately 10,000 yen per month, offering cost-effective entry points for small to medium enterprises while scaling for larger implementations.

Corporate affairs

Ownership and structure

BIGLOBE Inc. operates as a wholly owned of Corporation following its acquisition in January 2017, with full integration into KDDI's consumer communications business unit to support and services. As part of this structure, BIGLOBE contributes to KDDI's broader personal solutions portfolio, leveraging the parent's while maintaining operational autonomy in service provision. The company's headquarters are located at Shinagawa Seaside Park Tower, 4-12-4 Higashi-shinagawa, -ku, 140-0002, , from where it manages its core operations. BIGLOBE employs approximately 501 people, focusing on technology development, , and service innovation. It has no major independent subsidiaries beyond G-PLAN INC., a wholly owned entity supporting related information services, and does not maintain extensive separate joint ventures, relying instead on KDDI's group-wide collaborations in areas like cloud technology. Governance at BIGLOBE adheres to Japan's , with a board structure that includes oversight from to align with group policies on risk management and strategic direction. The company places strong emphasis on data compliance, operating under the on the Protection of Personal Information (APPI), which ensures robust handling of user data and has been deemed adequate by the for cross-border transfers akin to GDPR standards. BIGLOBE's presence remains predominantly domestic, centered on the market for and services, with limited global reach through targeted international partnerships for enhanced content delivery, such as its remote peering connection to established in 2025 to optimize latency for European traffic.

Leadership and operations

As of 2025, BIGLOBE is led by Yasuhisa Yamada, who serves as President and Representative Director. The company's primary operational headquarters is situated at Shinagawa Seaside Park Tower in Tokyo's -ku district, serving as the central hub for management and administrative functions. BIGLOBE operates centers throughout to support infrastructure and service delivery, emphasizing reliability and scalability in its and operations. BIGLOBE maintains round-the-clock through AI-powered chat services available 24 hours a day, alongside phone and app-based assistance for users addressing connectivity issues and service inquiries. In terms of , the company invests in enhancing technologies, including remote connections to improve data exchange between and . Sustainability efforts include eco-friendly practices, such as energy-efficient equipment and certifications for reduced environmental impact. As a under oversight, BIGLOBE's operations align with broader group initiatives in innovation.

Financial overview

BIGLOBE's annual has steadily increased from approximately 87 billion yen in 2017 (ended March 31, 2017) to 146 billion yen in 2025 (ended March 31, 2025), reflecting expansion in its core internet services following its acquisition by . In 2024 (ended March 31, 2024), revenue reached about 135 billion yen. Following KDDI's 2017 acquisition, synergies including debt reduction contributed to a positive financial impact through integrated operations and cost optimizations. Despite these gains, intense competition in the market has pressured revenue, prompting strategies like bundled service to maintain revenue stability and drive subscriber growth.

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