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Cronut

The Cronut is a trademarked hybrid pastry that fuses the flaky, laminated dough of a croissant with the ring shape and deep-frying method of a doughnut, resulting in a crispy exterior, tender interior layers, and a filling of flavored pastry cream, typically coated in granulated sugar.^[1] Invented by French pastry chef Dominique Ansel from Beauvais, the Cronut was first developed as an experimental creation using a proprietary recipe that involves proofing the dough before frying it in grapeseed oil.^[2] Debuting on May 10, 2013, at Dominique Ansel Bakery in New York City's SoHo neighborhood, the Cronut immediately sparked widespread media attention and consumer frenzy, with customers forming lines stretching blocks long and some arriving as early as 3 a.m. to purchase the limited daily supply, priced at around $5–$6 each.^[3] Its rapid rise to fame led Time magazine to name it the best invention of 2013 in the food category, and the pastry's popularity extended globally, inspiring copycat versions worldwide while Ansel's original remained exclusive to his bakeries through trademark protection.^[2] By its 10th anniversary in 2023, the Cronut had released over 120 unique monthly flavors—never repeated—ranging from vanilla bean with passion fruit to chocolate hazelnut, solidifying its status as a cultural phenomenon in modern pastry innovation.^[3]

Invention and History

Creation and Development

Dominique Ansel, a French-born pastry chef, honed his skills in Paris at the prestigious Fauchon patisserie before relocating to New York City in 2006 to serve as Executive Pastry Chef at Daniel, the three-Michelin-starred restaurant owned by Daniel Boulud, where he worked for six years. During this period, Ansel contributed to the team's innovative dessert programs. In 2011, he opened Dominique Ansel Bakery in Manhattan's SoHo neighborhood, focusing on creative French-inspired pastries that blended tradition with contemporary techniques.^[4]^[5] The Cronut originated from Ansel's exploration of hybrid pastries, specifically inspired by the desire to fuse the intricate lamination process of croissants—which creates multiple buttery, airy layers—with the deep-frying technique used for doughnuts, resulting in a lighter, flakier texture that avoided the heaviness of traditional fried dough. This concept emerged during routine menu development at his bakery, where Ansel sought to innovate beyond standard offerings for both staff and customers.^[1]^[6] Over the course of several months in early 2013, Ansel conducted extensive experimentation with dough formulations, iteratively adjusting butter ratios to enhance flakiness while optimizing proofing durations to maintain structural integrity during frying. These trials addressed challenges like uneven rising and layer separation, leading to the first viable prototype in April 2013. The breakthrough relied on a specially adapted laminated dough fried at approximately 350°F to promote uniform golden browning and crispiness without absorbing excess oil or becoming soggy.^[7]^[8] This prototype paved the way for the Cronut's public debut on May 10, 2013.^[7]

Launch and Early Success

The Cronut debuted on May 10, 2013, at Dominique Ansel Bakery in New York City's SoHo neighborhood, where it was offered as a limited daily pastry priced at $5 each, with production capped at around 300 units per day to maintain quality control. This hybrid of a croissant and doughnut quickly sold out within hours of the bakery's opening, creating an instant frenzy among patrons eager for the novel treat.^[3]^[9]^[10] Demand surged immediately, with crowds lining up before dawn—sometimes as early as 6 a.m.—to secure one of the coveted pastries, leading to waits of up to two hours or more. Resellers capitalized on the scarcity by scalping Cronuts on platforms like eBay and Craigslist, flipping them for as much as $100 apiece, prompting the bakery to enforce a strict no-resale policy and personally eject suspected scalpers from lines. To address the growing chaos and ensure fair access, by late 2013, a password-protected online reservation system was implemented to further streamline orders and deter automated bots.^[11]^[12]^[13]^[10]^[14] The Cronut's rapid rise earned it recognition as one of Time magazine's 25 Best Inventions of 2013, highlighting its innovative appeal and cultural buzz. Building on this momentum, Ansel received the James Beard Foundation's Outstanding Pastry Chef Award in 2014, affirming his contributions to the pastry world through the Cronut's creation and launch.^[15]^[16]

Description and Preparation

Composition and Ingredients

The Cronut is composed of a laminated dough that combines elements of croissant and doughnut batters, featuring a base of enriched yeast dough made primarily from bread flour, granulated sugar, kosher salt, instant yeast, cold water, egg white, softened unsalted butter, and heavy cream. This dough is then layered with a substantial block of high-butterfat (84%) unsalted butter—approximately 50% of the flour weight for lamination—to create multiple flaky layers during the folding process. The result is a hybrid pastry with a crispy, golden-brown exterior from deep-frying in grapeseed oil and an interior that offers airy, buttery layers interspersed with a denser, chewy crumb.^[17]^[4] After frying, the Cronut is filled with flavored pastry cream—such as a vanilla-flavored mixture made from milk, sugar, cornstarch, egg yolks, butter, and vanilla bean—providing a rich, creamy contrast to the pastry's texture. The exterior is coated in granulated sugar for added sweetness and crunch, with optional toppings such as candied bacon introduced in certain variations to enhance flavor complexity. This composition yields a distinctive mouthfeel: the lamination delivers the shatteringly crisp, feathery layers of a croissant, while the frying imparts the indulgent, slightly greasy chew of a doughnut. It contains no trans fats due to the use of vegetable-based grapeseed oil for frying, though nutritional values vary with seasonal fillings.^[17]^[18] The standard Cronut measures about 3.5 inches in diameter, formed into a ring shape before frying to achieve an even golden-brown color.^[19]^[4]

Manufacturing Process

The manufacturing process for Cronuts at Dominique Ansel Bakery is a meticulous three-day procedure designed to achieve the pastry's signature flaky, layered texture while ensuring consistency across batches. It begins with dough preparation on the first day, where dry ingredients including bread flour, kosher salt, granulated sugar, and instant dry yeast are combined with wet components such as water, egg whites, softened unsalted butter (84% butterfat), and heavy cream in a stand mixer fitted with a dough hook. The mixture is kneaded on low speed until just combined, forming a soft, sticky dough that is then shaped into a ball, wrapped in plastic, and refrigerated overnight to allow initial fermentation and gluten development.^[19]^[20] On the second day, lamination occurs to create the Cronut's distinctive multilayered structure. A butter block is first prepared by beating room-temperature unsalted butter until smooth and spreadable, then formed into a rectangle between parchment sheets and chilled until firm. The fermented dough is rolled into a larger rectangle, the butter block is placed in the center, and the dough is folded over it like an envelope to enclose the butter completely. Through a series of three turns—each involving rolling the dough to approximately 1/2-inch thickness, folding into thirds (like a letter), rotating 90 degrees, and chilling for at least 1-2 hours between turns—the process builds 27 layers of alternating dough and butter. This technique, adapted from croissant lamination but optimized for frying, ensures the butter remains cold to prevent leakage while promoting even expansion during later stages.^[18]^[19] Shaping and proofing take place on the third day to prepare the dough for frying. The laminated dough is rolled out to about 1/2-inch thickness and cut into 3.5-inch rings using a doughnut cutter, with the centers removed using a smaller cutter. The shaped rings are placed on parchment-lined trays, covered loosely with plastic wrap sprayed with nonstick spray, and proofed in a controlled environment at around 75°F (24°C) with moderate humidity for 2-3 hours, allowing them to double in size without deflating the delicate layers. This careful proofing step is crucial to maintain structural integrity, as over-proofing could cause the butter layers to melt prematurely.^[20]^[21] Frying follows immediately after proofing to lock in the layers and achieve the Cronut's golden exterior. Grapeseed oil is heated to precisely 350°F (175°C) in a deep pot, monitored with a thermometer for consistency. Each proofed ring is gently submerged and fried for 2-3 minutes per side until deeply golden and puffed, then transferred to a wire rack to drain excess oil and cool slightly; this brief cooling prevents the filling from leaking during injection. The high-heat frying causes the butter layers to render and create steam, resulting in the airy, croissant-like interior.^[19]^[21] Post-frying, the Cronuts are filled and finished to complete their preparation. Using a pastry bag fitted with a plain tip, flavored pastry cream—such as vanilla or seasonal varieties—is injected through three small holes poked into the sides, distributing the filling evenly without overfilling to preserve crispness. The pastries are then rolled in granulated sugar mixed with complementary flavors like citrus zest for texture and subtle taste enhancement. Finally, they are dipped topside in a flavored glaze, such as rosewater or chocolate ganache, and allowed to set briefly; this finishing step adds visual appeal and a glossy sheen while balancing the fried richness. Throughout the process, emphasis is placed on high-butterfat ingredients like those briefly referenced in composition details to support flakiness.^[20]^[19]^[22]

Commercialization and Availability

Trademark and Licensing

The "Cronut" name was registered as a trademark by International Pastry Concepts LLC, associated with Dominique Ansel Bakery, in the United States on January 14, 2014, under registration number 4,465,439 for International Class 30, covering bakery goods and desserts, following an initial filing on May 19, 2013.^[23]^[24] The registration faced initial opposition from other applicants, leading to a temporary rescission by the United States Patent and Trademark Office, but it was reissued in August 2015 under registration number 4,788,108 to BFK Group LLC after successful resolution of the disputes.^[25]^[26] The trademark protection has been extended internationally through a Madrid Protocol designation based on the U.S. registration, allowing coverage in multiple countries to safeguard the brand name abroad.^[26]^[6] This international framework supports Ansel's expansion of branded bakeries in locations such as London and Tokyo, where the Cronut is produced under strict quality controls.^[27]^[28] To enforce the trademark, Dominique Ansel Bakery has issued cease-and-desist letters to unauthorized users of the "Cronut" name, including a 2014 demand to Rounds Bakery in Reno, Nevada, for using "cronut" to describe its pastries, and another to Little Bigs in South Portland, Maine, for its "Crauxnut," resulting in both establishments renaming their products.^[29]^[30] Similar actions were taken against Café Americain in Shreveport, Louisiana, in 2014 for its "creaux-nut," leading to compliance and highlighting the bakery's commitment to protecting the brand's integrity.^[31] The licensing model emphasizes controlled partnerships to maintain recipe fidelity, with royalties from approved brand extensions—such as merchandise and select international outlets—contributing to the business while preventing dilution of the Cronut's unique identity.^[32]^[33] This approach has enabled revenue streams beyond direct sales at Ansel's locations, supporting ongoing innovation without widespread franchising to independent bakeries.^[34]

Global Distribution and Sales

Following its initial success in New York City, the Cronut expanded within the United States through additional Dominique Ansel Bakery locations. The brand opened outposts in Los Angeles in November 2017 at The Grove shopping center, marking its first West Coast presence, and in Las Vegas at Caesars Palace in October 2022, with a second venue, Dominique Ansel Marché, debuting at Paris Las Vegas in December 2024.^[35]^[36]^[37] Partnerships facilitated availability in high-traffic venues, including hotel integrations in Las Vegas and occasional airport pop-ups, enhancing accessibility for travelers.^[38] Internationally, the Cronut rolled out starting with the first overseas bakery in Tokyo's Omotesando district in June 2015, followed by a London location on Elizabeth Street in July 2016 and a Hong Kong concept, Dang Wen Li by Dominique Ansel, in January 2020 at Harbour City. Pop-up events extended reach, such as a temporary Paris outpost in 2013 and limited activations in Sydney during regional tours. These expansions leveraged trademark protections to license the Cronut name abroad, though several international sites, including Tokyo (closed 2019), London (closed 2020), and Hong Kong (closed 2024), have since shuttered amid operational challenges.^[39]^[40]^[41]^[42]^[43] Sales trends reflected the Cronut's sustained demand, with peak daily production reaching around 350 units per location by 2016, often selling out within hours and drawing lines of 60-100 customers at opening. Nationwide online pre-ordering and shipping options, introduced via platforms like Goldbelly as early as 2013 and expanded in 2020 for broader delivery, helped maintain availability during the COVID-19 pandemic. The 2023 10th anniversary featured special flavors like Raspberry & Pistachio and promotional events at U.S. outposts, reigniting interest and contributing to increased foot traffic.^[7]^[44] As of November 2025, the Cronut remains available at over five core U.S. outposts, primarily in New York City (Soho, Flatiron, and Papa d'Amour in Greenwich Village, opened May 2025) and Las Vegas, with nationwide shipping of fresh and gift-boxed units supporting domestic distribution. While international physical presence has contracted, the Cronut is available through licensed international outlets under Ansel's oversight.^[45]^[46]^[47]^[48]

Cultural and Culinary Impact

Popularity and Media Reception

Upon its debut in May 2013, the Cronut rapidly became a viral sensation, with the hashtag #Cronut exploding on social media platforms as images and videos of the pastry proliferated online.^[49] Coverage in major outlets amplified the frenzy, including a New York Times interactive feature exploring its hybrid origins and a CNN segment on the ensuing lines in New York City.^[50]^[51] Late-night television further boosted its profile when chef Dominique Ansel appeared on Late Night with Jimmy Fallon in August 2013, demonstrating the preparation alongside host Jimmy Fallon and musician Questlove, which drew widespread attention to the treat's novelty.^[52] The Cronut's innovation earned significant accolades early on, most notably being named one of TIME magazine's "25 Best Inventions of 2013" for its clever fusion of croissant lamination and doughnut frying techniques.^[15] By 2014, the term "Cronut" had solidified as a recognized portmanteau in culinary lexicon, reflecting its cultural penetration.^[53] Marking its enduring legacy, the pastry's 10th anniversary in 2023 prompted retrospectives in outlets like Food Network, which highlighted its decade-long influence on dessert trends, and Forbes, where Ansel reflected on its evolution from a one-off creation to a global icon.^[54]^[55] Consumer enthusiasm sustained the Cronut's appeal well beyond its launch, with long lines persisting into 2015 as enthusiasts queued for hours outside Dominique Ansel Bakery in SoHo.^[56] Monthly flavor rotations fueled ongoing hype, such as the morello cherry with toasted almond cream variant introduced in July 2014, which paired fruit filling with nutty cream for seasonal intrigue, and the matcha-coconut edition in August 2023, blending green tea and tropical notes to evoke summer.^[57]^[58] By 2025, the Cronut continued to drive steady social media buzz, with official announcements of new flavors like popcorn and brown butter caramel garnering thousands of interactions on platforms such as Instagram. In May 2025, to mark the 12th anniversary, Ansel released throwback Cronut Holes in flavors like Stracciatella and Salted Milk Chocolate. As of November 2025, influences continued in fine dining, with hybrid pastries featured in upscale New York venues.^[59]^[60]^[61] While praised for its textural ingenuity and flavor creativity, the Cronut also faced critiques for prioritizing hype over substantive culinary advancement, as noted in Eater's 2013 recap of the "Cronut Mania" that led to scalping and exhaustive waits, questioning whether the frenzy outpaced the pastry's merits.^[14] The New York Times echoed this in 2015, describing it as a source of both fascination and derision amid its persistent popularity.^[56]

Imitations and Influences

Following the Cronut's debut in May 2013, numerous bakeries quickly introduced their own hybrid pastries, often under names like "doughssants" or variations on crullers, capitalizing on the growing hype. In New York City, Dough Doughnuts launched a "doissant," a similar fried croissant-doughnut hybrid, shortly after the original's release, while global chains experimented with imitations; for instance, Dunkin' Donuts tested Cronut-like pastries in Asian markets, including Korea, where they featured simplified versions without the signature fillings. By mid-2013, copycats had proliferated worldwide, from Washington, D.C.'s Chocolate Crust bakery to outlets in Europe and Asia, prompting Dominique Ansel to file for trademark protection amid the surge of unauthorized replicas.^[14]^[62]^[63] Ansel's trademark enforcement led to legal challenges against direct copycats, including cease-and-desist actions that restricted the use of the "Cronut" name internationally, protecting the pastry's status and highlighting the global reach of intellectual property disputes in the food industry.^[64] Persistent variants continued to emerge, such as the croffle—a croissant-waffle hybrid cooked in a waffle iron for a crispy exterior—first popularized in Seoul's Café Aufglet in November 2018, which spread rapidly through social media and inspired further adaptations in cafes worldwide.^[65] The Cronut sparked a broader boom in hybrid pastries, encouraging bakers to experiment with laminated dough combinations like the cruffin (croissant-muffin) from San Francisco's Mr. Holmes Bakehouse in 2014 and the duffin (doughnut-muffin) popularized by UK chains soon after. This trend extended to viral food content on platforms like TikTok, where Cronut-inspired hybrids gained traction around 2020 amid the pandemic's rise in home baking and dessert videos, amplifying their cultural footprint. By 2023–2025, Cronut influences appeared in fine dining, with chefs incorporating fried laminated elements into upscale desserts, such as elevated croissant-doughnut hybrids at Michelin-starred venues, signaling the pastry's enduring evolution from street food to gourmet innovation.^[66]^[67]^[68]^[69] The Cronut's success elevated Ansel's career, transforming his bakery into a global brand and inspiring his subsequent inventions, including the 2014 cookie shot—a chocolate chip cookie formed into an edible shot glass filled with milk, debuted at South by Southwest and later added to his New York menu. Its impact rippled through global bakery menus, popularizing fried laminated pastries as a staple in premium offerings from Paris to Tokyo, where chefs adopted the technique to create textured, indulgent items that blended French lamination with doughnut frying methods.^[70]^[71]^[72]^[73]

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May 30, 2025 · 1937 likes, 20 comments - dominiqueansel on May 30, 2025: "It's Popcorn & Brown Butter Caramel for our June 2025 Cronut® here in NYC, ...Missing: engagement | Show results with:engagement
[59]
Taste-Testing Dunkin' Donuts' Korean Cronut Knockoffs - Grub Street
there is no glaze, or icing, or pastry-creme filling, as ...
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Cronut Copycats Go Global, 'Doissants,' And More Awkwardly ...
Jun 4, 2013 · ... pastry. Now cronut knockoffs are popping up in cities around the world, according to Grub Street. Chocolate Crust, a Washington, D.C. bakery ...
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Cronut Mania Spawns Imitators and a Trademark Rush - CNBC
Jun 7, 2013 · Dunkin's Glazed-Doughnut Breakfast Sandwich? watch now. VIDEO3 ... With several imitators on the scene, what should the Cronut inventor do?
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Food Trademarks: Cronut® | The Columbia Journal of Law & the Arts
Oct 16, 2020 · The Cronut trademark protects the name and prevents similar names, but not the recipe, and does not stop others from making similar products.Missing: international filings
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Croffle: The Croissant Waffle Mashup You Have To Experience
Nov 1, 2023 · In 2018, Café Aufglet became the first establishment in Seoul to serve the delicacy, and soon, the city was abuzz with croffle fever. New ...
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Cronuts, Cruffins and Hybrid Pastry - Great British Chefs
Aug 11, 2015 · Enter the cronut, quickly followed by the cruffin (croissant-muffin), duffin (doughnut-muffin), dangel (Danish-bagel), townie (tart-brownie) ...
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Cronuts to duffins: a guide to hybrid bakery products - The Grocer
May 8, 2018 · Cronuts to duffins: a guide to hybrid bakery products ... First came the cronut, then came the duffin and now we have the dogel. But do such weird ...
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Remember Cronuts? A Look Into the Rise and Fall of Trendy Foods
Feb 15, 2023 · From cronuts to avocado toast, cloud bread to unicorn cakes, let's explore some of the craziest food trends from the last ten years. Cloud Bread ...
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5 Hybrid Pastries You Need to Try in 2025 - MSN
The croissant-doughnut, often called the cronut, isn't just a fleeting trend—it's a pastry movement that's picking up new steam in 2025.
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Chocolate chip cookie milk shots from the cronut inventor at SXSW
Mar 6, 2014 · The New York pastry chef has created something called the chocolate chip cookie milk shot. It's a wonder no one thought of this before. A shot ...
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Now You Can Drink Milk Out of Cookie Shot Glasses - Time Magazine
Mar 6, 2014 · Cronut creator Dominique Ansel has unveiled milk in shot glasses made out of chocolate-chip cookies.
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How The Cronut Changed Everything - The Takeout
May 11, 2023 · The Cronut made its debut in the pastry case in May 2013 at Dominique Ansel Bakery in SoHo, New York, which had opened only two years prior in ...
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How a French-American Pastry Sparked Global Food Innovation
May 30, 2025 · The Cronut dramatically increased the market price for premium pastries, with consumers willing to pay $5-8 for a single item—a significant ...