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DC FanDome

DC FanDome was a series of free virtual conventions organized by and DC Comics to immerse fans in the DC Multiverse through exclusive announcements, trailers, panels with stars and creators, and interactive content spanning films, television series, video games, and comics. Launched during the as a global online alternative to in-person events, it ran for two editions in 2020 and 2021, attracting tens of millions of viewers worldwide before being discontinued. The inaugural DC FanDome was announced on June 16, 2020, and held on August 22, 2020, as a pioneering 24-hour livestream event accessible in nine languages without requiring registration or fees. It featured themed virtual worlds, such as the Hall of Heroes, where fans could explore content from major projects including , , and . The event generated over 22 million views across 220 countries and territories, setting a benchmark for virtual fan experiences. Returning on October 16, 2021, at 10 a.m. PDT, the second edition condensed into a single-day epic streaming broadcast available on platforms like YouTube, Twitch, and the official DC FanDome site, with multi-language captions. It showcased spotlights on upcoming releases such as The Batman, Black Adam, Peacemaker, and Suicide Squad: Kill the Justice League, alongside reveals for comics like Wonder Woman Historia: The Amazons and family-oriented programming via DCKidsFanDome. Viewership surged to 66 million globally, more than tripling the previous year's figures, and included perks like over 300 free digital comics on DC UNIVERSE INFINITE and an exclusive merchandise shop. In September 2022, announced that DC FanDome would not occur that year, emphasizing a shift to live engagements at conventions like due to the resumption of in-person events post-pandemic, with the event discontinued thereafter.

Background

Origins

DC FanDome originated as a direct response to the , which led to the cancellation of major in-person events such as and in 2020. The idea first sparked in April 2020 within , as industry shutdowns prompted a search for innovative ways to connect with fans amid global restrictions. Officially announced on June 16, 2020, by and DC Comics, the event was positioned as a free virtual alternative to traditional conventions, allowing fans to engage with DC's universe without physical attendance. Development of DC FanDome was spearheaded by key executives, including then-CEO , President of Global Brands and Experiences Pam Lifford, President and Chief Marketing Officer of the TV Group Lisa Gregorian, and President of Worldwide Marketing Blair Rich. Their efforts focused on creating an immersive, online platform accessible to a worldwide audience, featuring content from DC's films, television, comics, and games. The platform emphasized inclusivity by offering free entry via the DCFanDome.com website, eliminating the need for badges or tickets typical of in-person events. Initially conceived as a single-day, 24-hour on August 22, , the format evolved in response to fan feedback highlighting the overwhelming volume of content, leading to a split structure with a follow-up on September 12, . This adaptation addressed logistical challenges, including ensuring accessibility in over 220 countries and territories through multilingual support in nine languages: English, , Traditional , , , , , , and . The iterations collectively attracted 22 million views globally.

Purpose and Format

DC FanDome was designed to unite fans worldwide with the expansive , encompassing films, television series, , and , by delivering immersive experiences that foster direct engagement with creators, talent, and exclusive content. This global event aimed to replicate the excitement of traditional conventions in a , allowing participants to explore DC's across media while providing personalized interactions and reveals tailored to diverse fan interests. By prioritizing accessibility during a time when in-person gatherings were limited due to the , it sought to build community and celebrate DC's legacy without geographical or financial barriers. The event offered free access through the official website dcfandome.com, requiring no registration for basic viewing but encouraging sign-ups for personalized features and updates, with content available globally for a 24-hour window and select on-demand replays in subsequent phases. Streams were broadcast in high quality across platforms like , , and , supporting multiple devices and languages including English, , , and others to accommodate international audiences across various time zones. Interactive elements enhanced engagement, such as virtual tours of iconic locations like the Hall of Heroes, (AR) filters for social sharing, and opportunities for fan-submitted art and questions during live sessions. Programming followed a structured yet flexible format, featuring live panels with cast and creators, exclusive trailers, Q&A sessions, and showcases of fan creations, all organized to run continuously over the event duration. Content was segmented into mainstream hubs like the "Hall of Heroes" for high-profile announcements and broader appeals, alongside "Explore the " sections for in-depth dives into , , and niche topics, ensuring a balance between spectacle and substantive exploration. Technical innovations, including real-time talent interactions via video and digital giveaways, further distinguished the event, creating a sense of presence in the without physical attendance.

2020 Events

August Convention

The inaugural DC FanDome event, titled "Hall of Heroes," took place on August 22, 2020, as a free virtual convention designed to engage fans worldwide amid the COVID-19 pandemic. The event featured an 8-hour live stream that repeated three times over a 24-hour period, starting at 10 a.m. PDT, allowing global accessibility without geographic restrictions. Hosted within an immersive digital world created by artist Jim Lee, it included themed areas for exploration, such as galleries and interactive zones, where attendees could navigate content on demand. Key programming centered on major film announcements and reveals, with panels moderated by actors and creators from DC projects. Hosts included Zachary Levi from Shazam!, alongside casts from films like The Suicide Squad and The Flash, who facilitated discussions and fan Q&A sessions. Highlights encompassed exclusive trailers for The Batman (directed by Matt Reeves, showcasing Robert Pattinson's take on the character), The Suicide Squad (featuring James Gunn's ensemble cast in action), Zack Snyder's Justice League (revealing extended footage and the director's vision), and Wonder Woman 1984 (highlighting Gal Gadot's return). Additionally, the official title for the Shazam! sequel was unveiled as Shazam! Fury of the Gods, with Levi and the returning cast teasing production details. Fan engagements extended to virtual interactions, such as live question submissions during panels and on-demand access to behind-the-scenes content, fostering a sense of community. The event concluded with strong initial metrics, attracting approximately million views across 220 countries and territories on its first day, marking a significant achievement for conventions. While no dedicated virtual concerts were featured, musical elements appeared in promotional trailers and panel discussions, enhancing the celebratory atmosphere. This iteration focused primarily on high-profile cinematic content, setting the stage for subsequent DC FanDome expansions.

September Convention

The DC FanDome: Explore the Multiverse event, held on September 12, 2020, served as a 24-hour on-demand follow-up to the initial August convention, allowing fans to curate their own viewing experience from over 100 hours of programming across television, comics, gaming, and more. Building on the success of the August event, which drew significant global interest, Explore the Multiverse emphasized niche content to deepen engagement with DC's broader universe. The program featured panels dedicated to DC television series, including discussions on The Flash, Doom Patrol, and Pennyworth, where cast and crew shared insights into ongoing storylines and production updates. Other TV highlights included sessions for Black Lightning, Batwoman, and Superman & Lois, focusing on character developments and behind-the-scenes details. Comic book programming spotlighted key story arcs and imprints, such as the Batman: The Joker War panel led by writer , exploring the escalating conflict in , and the Batman: Three Jokers discussion with and on the miniseries' themes of legacy and identity. Updates on were also provided, introducing fans to upcoming characters and stories from the revived imprint, with digital releases of classic issues starting that month to celebrate its return. Gaming content built on prior announcements, featuring panels that delved into titles like Gotham Knights and Suicide Squad: Kill the Justice League, offering deeper looks at gameplay mechanics and narrative elements in the shared . Interactive elements enhanced fan participation, including creator Q&As in the DC MasterClass series with industry veterans like and , providing tips on writing and art. Fans could engage in contests, explore galleries, and access over 300 free digital comics, such as full graphic novels like Teen Titans: Raven. Esports tournaments and virtual showcases added competitive and creative layers to the experience.

Wonder Woman 1984 Premiere

The virtual world premiere took place on December 15, 2020, at 12 p.m. , as a dedicated event within the DC FanDome platform to celebrate the film's upcoming release. Hosted by in the Hall of Heroes, the event featured a virtual red carpet where cast members including , , , and , along with director , participated in interviews and answered fan-submitted questions projected on screens for interactive engagement. Composer also performed during the proceedings, adding to the celebratory atmosphere. The premiere streamed exclusively on DCFanDome.com, the HBO Max app and website, and various and DC social channels, enabling global access without geographical restrictions. Content included a exploring the film's production, an exclusive sneak peek at footage, and lively discussions among the cast and Jenkins about bringing the story to life. Integrated with the broader DC FanDome platform, the event incorporated thematic elements of the universe through its virtual environment, allowing fans to navigate interactive spaces for an immersive experience. This virtual format played a key role in promoting the film's in theaters and on Max on December 25, 2020, adapting to pandemic-related restrictions that limited traditional in-person events. Select theater members could view the virtual followed by a full screening in premium formats like , bridging virtual and physical viewing options. The event built anticipation following the film's first trailer debut at the August 2020 DC FanDome convention.

2021 Event

Event Details

The 2021 DC FanDome event took place on October 16 as a single-day, free virtual convention, featuring a live starting at 10 a.m. PDT and available globally for 24 hours to accommodate time zones, with on-demand access extended until October 31. Hosted by actress and DC Daily podcast host alongside stars from upcoming projects such as and from The Batman and from , the event emphasized fan engagement through moderated panels and virtual interactions. Programming included a series of panels covering DC films, television series like Peacemaker and Titans, comics, video games, and animated content, with exclusive interviews, behind-the-scenes footage, and previews presented by creators and talent. Attendees could explore virtual venue recreations, such as an augmented reality Batcave in the kids' section at DCKidsFanDome.com, alongside interactive fan zones offering virtual meet-and-greets and Q&A sessions with talent. The event was streamed via the official DCFanDome.com site, as well as Twitch, YouTube, Facebook, and Twitter, with expanded multilingual support through captions in 12 languages including Arabic, Spanish, French, German, Italian, Japanese, Korean, Polish, Portuguese, Russian, Simplified Chinese, and Traditional Chinese, reaching audiences in over 220 countries. In total, DC FanDome 2021 garnered 66 million views worldwide, tripling the viewership of the 2020 events and setting a record for virtual fan conventions at the time. This consolidated format evolved from the split August and September 2020 conventions, focusing on a streamlined livestream while retaining immersive digital elements to enhance global accessibility.

Key Announcements

At the 2021 DC FanDome event, a major highlight was the debut of the first full trailer for The Batman, directed by , which showcased Robert Pattinson's portrayal of in a gritty, noir-inspired narrative set during his second year as a vigilante. The trailer emphasized investigative elements and featured key cast members including as and as the Penguin. Similarly, the event premiered a teaser trailer for the HBO Max series , starring as the titular anti-hero, revealing explosive action sequences and confirming a January 2022 premiere following the The Suicide Squad storyline. Additional film reveals included the first footage for Aquaman and the Lost Kingdom, presented as behind-the-scenes clips with concept art highlighting underwater battles and Jason Momoa's return as the Atlantean king, slated for a December 2022 release. Teasers were unveiled for Black Adam, featuring Dwayne Johnson in the role of the anti-hero and emphasizing his conflict with the Justice Society; The Flash, offering an early look at Ezra Miller's Barry Allen navigating multiverse elements; and Blue Beetle, providing concept art for the Latino-led superhero origin story. Updates on other projects confirmed Wonder Woman 3 was in development under director Patty Jenkins, building on the previous films' success, while Superman's iconic motto was revised to "Truth, Justice... and a Better Tomorrow" to reflect evolving themes of hope and global relevance. In the realms of comics and television, announcements centered on Media's revival, including developments for a new animated film set in the Dakotaverse featuring alongside characters like and , alongside updates on a live-action movie in scripting. These reveals underscored DC's commitment to diverse storytelling from the Milestone imprint, originally launched in the 1990s. Gaming spotlights featured an announcement trailer for the animated film , voicing the Super-Dog by and highlighting a team-up of superhero animals including , with a July 2022 theatrical release. Additionally, a preview for the animated movie was presented, adapting Tom Taylor's comic series and exploring an alternate universe where 's regime divides the , voiced by talents like as .

Legacy

Impact and Reception

DC FanDome received widespread positive feedback from fans for its accessibility and immersive virtual format, allowing global participation without cost or travel barriers, with content available in multiple languages and on-demand for 24 hours. The event's innovative platform, featuring interactive elements like virtual halls and fan walls, created a sense of community and excitement, particularly during the when in-person gatherings were limited. Fans praised the free entry and multilingual support, which reached audiences in over 220 countries, fostering a more inclusive experience compared to traditional conventions. Social media buzz was substantial, with 99% positive sentiment in 2020 and overwhelmingly positive reactions in 2021, generating millions of engagements through trailer views and trends. The 2020 event trended in 82 markets and 53 markets, while 2021 saw #DCFanDome trend #1 on for eight hours in the U.S. and in the top 50 in 53 countries worldwide. Viewership metrics underscored this engagement, with 22 million global views in 2020 escalating to 66 million in 2021, more than tripling the audience and demonstrating growing fan interest amid announcements like trailers for upcoming DC films. This surge contributed to economic benefits, including expanded fanbases and boosted sales for DC and related properties. The industry lauded DC FanDome for pioneering virtual conventions, setting a "gold standard" with its custom platform, engaging programming, and avoidance of Zoom-like fatigue through short panels and visual spectacle. Warner Bros.' approach influenced other studios, inspiring events like Netflix's Geeked Week and , as well as hybrid formats at Comic-Con@Home, by emphasizing branded digital experiences over generic streaming. Despite its successes, DC FanDome faced criticisms for technical glitches, particularly during the 2020 September event, where widespread "gateway timeout" errors disrupted access to panels, leading to fan frustration and an official apology from . Additionally, some reviewers noted limited compared to in-person conventions, as the format involved solitary home viewing rather than the communal energy of packed halls, with prerecorded elements occasionally feeling less dynamic.

Cancellation and Future Prospects

In September 2022, announced that DC FanDome would not occur that year, citing the return of in-person conventions and a period of transition within the company. The decision came amid broader restructuring at following its merger with , which included reevaluating DC's content strategy and event formats. DC's official statement emphasized excitement about engaging fans directly at global comic-cons, suggesting a shift away from the virtual platform that had defined the event during the . Following the 2022 cancellation, DC FanDome has not been revived in subsequent years. No editions took place in 2023 or 2024, as DC opted to integrate major announcements into traditional in-person events like and other industry gatherings. This approach aligned with the post-pandemic normalization of live fan interactions, allowing for more integrated showcases of DC's film, television, and comic projects without the need for a standalone convention. As of late 2025, no official plans for a DC FanDome return have been announced by , led by co-CEOs and since 2023. The studio has instead prioritized direct-to-fan communications via and targeted panels at established conventions to reveal updates on the rebooted , including projects like (2025) and Lanterns (2026). While the virtual format proved effective for global accessibility during its run, its absence reflects a strategic pivot toward hybrid or live experiences amid evolving industry dynamics.

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