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Daniel Howell


Daniel James Howell (born 11 June 1991) is an English YouTuber, comedian, author, and former radio presenter best known for his personal channel, originally titled danisnotonfire, and his long-running creative partnership with Philip Lester as the duo Dan and Phil.
Howell, raised in Wokingham, Berkshire, began uploading videos to YouTube in 2009, initially focusing on satirical commentary on internet culture, personal anecdotes, and gaming content, which attracted a dedicated audience in the early era of vlogging.
Alongside Lester, he co-hosted a Sunday morning program on BBC Radio 1 from 2013 to 2017 and co-authored bestselling books including The Amazing Book Is Not On Fire (2015), which debuted at number one on the New York Times bestseller list, and Dan and Phil Go Outside (2016), chronicling their global tours such as The Amazing Tour Is Not On Fire, which sold out venues across multiple continents.
In October 2025, Howell and Lester confirmed they had been in a romantic relationship since 2009, addressing years of public speculation.
Howell has continued producing content independently, including the series Dystopia Daily on his rebranded YouTube channel, while maintaining a presence on social media platforms with millions of followers.

Early life

Childhood and upbringing

Daniel James Howell was born on 11 June 1991 in , , , to parents Tim and Karen Howell. His parents had him at relatively young ages, with his mother aged approximately 25 and his father around 30 at the time of his birth. Howell spent his early childhood as an only child in the suburban village of , near , before his younger brother was born in 1997 when Howell was six years old. The family resided in a three-bedroom house valued at around £415,000 as of recent assessments. Initially raised in a Protestant environment influenced by his grandmother, Howell later chose to discontinue church attendance during his youth.

Education and early interests

Howell attended The Forest School, an independent co-educational day school in , , where he completed his secondary education and graduated in 2009. During his school years, he pursued extracurricular activities in theater and , including performances in local productions such as and . He also played as a and developed an early fascination with performance, having shown interest in from age five when cast as Santa in a school . Following graduation, Howell took a , during which he began experimenting with online , including posting videos to as a and maintaining a personal website started at age 12 to discuss his life and theatrical passions. At around this time, his interests extended to and existential themes, influenced by adolescent explorations of identity and , though these were secondary to his creative pursuits. In 2010, Howell enrolled at the to study , intending to pursue a conventional path. However, after completing his first year, he dropped out in 2011, citing a period of exacerbated by the demands of legal studies and an exam resit, as well as a growing realization that the field did not align with his creative inclinations toward media and performance. This decision allowed him to focus full-time on his burgeoning online video work, marking a pivot from formal education to self-directed content creation.

Online career beginnings

Initial YouTube channels

Daniel Howell created his primary channel under the username "danisnotonfire" and uploaded his first video, titled "", on October 16, 2009. In the video, he introduced himself awkwardly to an online audience, expressing reluctance about vlogging but proceeding after encouragement from online friends, including . This marked the beginning of his solo content creation, following years of consuming videos without producing his own. The channel's early videos featured short, unpolished commentary-style uploads, often delivered in a , sarcastic tone addressing relatable millennial anxieties, memes, and philosophical musings on . Howell's style emphasized self-deprecating humor and rapid editing, with topics ranging from daily frustrations to cultural observations, which resonated with a growing audience of young viewers. By late 2009, he had begun collaborating informally with , though initial uploads remained focused on individual rants and vlogs rather than joint productions. No evidence indicates multiple distinct initial channels; "danisnotonfire" served as Howell's sole platform for these formative videos, accumulating subscribers through organic shares on platforms like and . The username persisted until May 1, , when Howell rebranded to his real name amid a broader update.

Rise to prominence (2010–2014)

Howell uploaded his first video to the danisnotonfire YouTube channel on October 16, 2009, marking the start of his online presence with self-deprecating commentary on daily life and internet culture. His content initially focused on relatable topics such as failed New Year's resolutions and school experiences, uploaded sporadically during a gap year before university. By 2010, he increased upload frequency, producing satirical vlogs that resonated with a growing audience of teenagers, emphasizing awkward social situations and existential humor without relying on polished production. Early online interactions with , initiated via in 2009 after Howell admired Lester's videos, led to their first in-person meeting on October 19, 2009, and subsequent collaborations that amplified Howell's visibility. Joint appearances on Lester's AmazingPhil channel and shared events introduced Howell to a wider community of YouTubers, fostering and fan overlap. These partnerships, combined with Howell's move to for university in 2010 where he balanced studies with content creation, built a dedicated following through authentic, unscripted style rather than viral stunts. In 2012, Howell's prominence surged after being voted Sugarscape's Hottest Lad of the Year by readers, a poll highlighting his appeal amid rising channel metrics and attendance at gatherings like Summer in the City. He took a leave from studies at the to prioritize video production, relocating to in early 2013 to collaborate more intensively with . That year, the channel reached 1 million subscribers, coinciding with the launch of their Sunday Service radio program on in September 2013, which debuted to high listenership and solidified their joint brand. This period marked Howell's transition from hobbyist vlogger to professional creator, driven by consistent output exceeding 100 videos and audience engagement via .

Collaborative work with Phil Lester

Joint YouTube channels

Howell and Lester launched their primary joint YouTube channel, DanAndPhilGAMES, in 2014, focusing on collaborative gaming content. The channel achieved rapid growth, attaining one million subscribers by March 2015. In October 2025, the channel was rebranded to Dan and Phil, expanding beyond gaming to include personal discussions and announcements, such as their relationship confirmation video uploaded on October 13, 2025. As of late 2025, it maintains approximately 3.03 million subscribers and continues to upload videos featuring joint gameplay and interactive challenges. Additionally, on April 1, 2015, they created DanAndPhilCRAFTS as an April Fools' parody channel, producing satirical crafting tutorials like "Squareflakes" and "Potato Prints," which garnered over 721,000 subscribers despite its humorous intent. The channel's limited videos emphasize exaggerated creativity and friendship themes in a mock-serious tone.

Evolution of partnership

Daniel Howell and first interacted online in 2009, becoming friends on June 21 after discovering each other's channels through mutual interests in similar content creation styles. Their connection rapidly progressed, leading to an in-person meeting in later that year, where they filmed their inaugural collaborative video, " is not on fire", uploaded to Lester's channel on October 18, 2009, which garnered over 1 million views within weeks and marked the start of frequent joint appearances. The partnership solidified professionally and personally as collaborations intensified, culminating in Howell relocating from to share a flat with in on August 10, 2011, enabling daily content production including the launch of their gaming channel, DanAndPhilGames, on November 10, 2013, which amassed millions of subscribers through gameplay videos blending humor and interaction. This cohabitation extended to in July 2012, fostering ventures like co-authored —"The Amazing Book is Not on Fire" released September 3, 2015—and live tours such as the Interactive Introverts Tour in 2014, which sold out venues across the and expanded internationally, demonstrating a symbiotic creative dynamic built on complementary personalities and shared audience appeal. Challenges emerged amid intense fan scrutiny over their close bond, with both taking hiatuses in 2019—Howell citing burnout and Lester addressing personal struggles—yet maintaining residence together and resuming select collaborations, reflecting in their despite external pressures. On October 13, 2025, Howell and Lester publicly confirmed a romantic relationship back to 2009, describing it as an evolution from friendship into a comprehensive encompassing creative, living, and life decisions, which they had kept private amid "apocalyptic" speculation to prioritize authenticity over performative disclosure. This revelation underscored the foundational intimacy that had underpinned their professional synergy for over 16 years, allowing unfiltered collaboration free from relational ambiguity.

Broader media career

Radio presenting

Daniel Howell co-presented the British radio programme on alongside from January to August 2014. The show aired weekly on Sunday evenings from 7:00 p.m. to 9:00 p.m. GMT, succeeding the Radio 1 Request Show format and targeting a youth audience with content blending music requests, , and . The programme originated from a Christmas special hosted by Howell and Lester on 25 December 2012, which previewed their on-air chemistry. Regular episodes included interactive segments like "Dan vs. Phil" challenges, where the hosts competed in absurd tasks, and discussions on viral internet phenomena, reflecting their personas. Listener engagement was high, with features allowing fans to submit questions and influence playlists. Following the conclusion of in August 2014, Howell and Lester contributed monthly guest slots to its successor, The Internet Takeover, maintaining their presence on the station until transitioning to other media pursuits. The radio stint enhanced their mainstream visibility, bridging their digital fame to traditional broadcasting.

Television and film appearances

In 2013, Howell appeared alongside Phil Lester on the CBBC children's programme Friday Download, participating in segments such as a dancing challenge during an episode aired on 5 October. Howell provided voice cameos in animated productions, including the role of Male Technician 1 in the UK theatrical release of Disney's Big Hero 6 (2014), recorded at Shepperton Studios in collaboration with BBC Radio 1. He also contributed a voice role to the Disney Junior animated series The Lion Guard (2016). Howell featured prominently as himself in the documentary film Dan and Phil's Story of TATINOF (2016), which details the creation, execution, and behind-the-scenes challenges of their international live tour The Amazing Tour Is Not On Fire. The production, released as a Original Movie, captures their collaborative dynamic and logistical hurdles, such as staging illusions and managing tour logistics across multiple continents.

Books and publications

Howell co-authored two books with . The Amazing Book Is Not on Fire: The World of , published on October 13, 2015, by , combines autobiographical narratives, quizzes, and illustrations to depict their YouTube origins, daily routines, and fan interactions. Their follow-up, Go Outside, released on November 3, 2016, by , documents their 2016 world tour through photographs, handwritten notes, and reflections on transitioning from online to live performances. In 2021, Howell published his first solo book, You Will Get Through This Night, on May 18 by . The guide addresses struggles such as anxiety and , organizing content into phases like immediate ("tonight"), short-term planning ("tomorrow"), and long-term habits, drawing on Howell's experiences alongside input from clinical psychologists.

Live tours and performances

Howell and collaborator embarked on their first joint live tour, The Amazing Tour Is Not on Fire, in 2015 and 2016, featuring theatrical sketches, audience interaction, and anecdotes drawn from their online content. The production toured internationally, including multiple North American dates from April to June 2016, such as April 25 at the Times Union Center in . It concluded on December 6, 2016, after performances across , , and other regions. Their second collaborative tour, Interactive Introverts, launched on April 28, 2018, at the Brighton Dome in England, encompassing over 80 shows in 18 countries including the UK, Europe, North America, Australia, and Asia. Key stops included the Olympia Theatre in Dublin on May 29, 2018, and the Schottenstein Center in Columbus, Ohio, on August 1, 2018. The tour emphasized interactive elements and comedic storytelling, ending in September 2018 in Mumbai, India. In 2024 and 2025, Howell and Lester conducted The Terrible Influence Tour, a global production with more than 70 dates from September 2024 through February 2025, covering venues in Europe, North America, Australia, and beyond. Performances included January 13, 2025, at the New Theatre in Cardiff, Wales, and February 6, 2025, at AFAS Live in Amsterdam, Netherlands. A full stage film of the show was released on May 25, 2025. Howell undertook his first solo tour, We're All Doomed!, announced on , 2022, with initial dates beginning September 10, 2022, at the Regent Theatre in , . The comedy show addressed themes of existential dread and personal struggles through sketches and monologues, touring , , , and into 2023, including January 14, 2023, at Riverside Theatre in , . A filmed version from London's Theatre was uploaded to on April 28, 2024. The tour extended select performances through early 2024.

Business ventures

Merchandise and branding

Howell launched his personal merchandise line through the Daniel Howell website in , offering apparel such as t-shirts and hoodies featuring designs inspired by his online persona and aesthetic preferences after years of fan encouragement. The shop emphasizes simplistic, introspective themes aligned with his content, including limited-edition items tied to personal projects rather than mass-produced . In collaboration with , Howell co-manages the Dan & Phil Shop, which stocks joint apparel, accessories, and tour-exclusive merchandise like hoodies and posters, often released to coincide with live events. This platform has supported sales from tours such as the 2018–2019 Interactive Introverts outing, focusing on branded items that blend their shared humorous and surreal motifs without diluting individual creative inputs. Merchandise from these ventures prioritizes quality fabrics and custom graphics over high-volume production, with pricing typically ranging from £20–£50 for core apparel pieces. For his 2023–2024 DOOMED solo , Howell introduced a themed collection on March 3, 2024, including a reversible hoodie emblazoned with "DOOMED," a black metal-style longsleeve, a tour-date-specific , and the "DanHub" referencing his rebranded online presence. These items incorporate gothic and ironic branding elements drawn from tour visuals, with early design inspirations shared publicly to engage fans in the creative process. Sales are handled directly through his official site, emphasizing exclusivity and models to maintain control over branding integrity amid evolving digital commerce. Howell's merchandising approach reflects a deliberate of limited releases to foster scarcity and loyalty, avoiding over-saturation seen in broader influencer markets, while adapting designs iteratively based on tour narratives and personal evolution. Joint efforts with extend this to shared , but Howell's solo lines underscore his independent aesthetic of existential humor and minimalist graphics.

Interactive projects and games

In 2015, Howell and Lester released the 7 Second Challenge mobile app, adapting their YouTube series of the same name into a digital party game where users draw prompts to perform quick, often humorous tasks within seven seconds and record their attempts for sharing. Available on iOS and Android platforms, the app encouraged multiplayer challenges among friends, capitalizing on the viral popularity of their video content featuring collaborations with other creators. Developed in partnership with a third-party studio, it received endorsements from Howell and Lester, who promoted it through dedicated gameplay videos demonstrating its mechanics. In 2017, they launched Truth Bombs, a physical party board game produced in collaboration with Big Potato Games, designed for groups to answer candid questions about each other on colored mats, then guess and score based on matching responses for points. The game emphasized honest revelations and social deduction, with components including question cards, target sheets, and scoring elements to facilitate rounds of play lasting 30-60 minutes for 4-8 players. Truth Bombs was later incorporated as a recurring interactive segment in their 2018 Interactive Introverts live tour, enhancing audience participation during performances.

Personal life

Family background

Daniel Howell was born on 11 June 1991 in , , , and raised in the nearby village of alongside his younger brother, . The Howell family lived in a suburban three-bedroom home in the area, reflecting a typical middle-class English upbringing in the and early 2000s. Howell's parents were relatively young at the time of his birth, with his mother having graduated in philosophy and his father working as a DJ and in special effects production for films. These professional backgrounds influenced the household environment, as Howell later recounted his father's occasional involvement in music and visual effects work contributing to a creative atmosphere at home. Adrian, born on 21 September 1997, developed interests in photography, short-form video content creation, and endurance athletics, maintaining a separate public presence including a YouTube channel with over 43,000 subscribers as of recent records. The siblings shared a close familial bond, though Howell has described aspects of his early home life as conventional yet marked by personal introspection amid a supportive family structure.

Romantic relationships


Daniel Howell publicly came out as in a YouTube video titled "Basically I'm Gay" on June 18, 2019. On October 13, 2025, Howell and collaborator confirmed in a YouTube video that they have been in a romantic relationship since 2009, the year they first connected online and began producing content together. The pair described the relationship as developing "hard and fast" amid their early YouTube careers, but they maintained privacy for over 15 years due to concerns over fan reactions and professional pressures.
Howell and Lester marked their 16-year anniversary on October 21, 2025, with a public date on the London Eye, sharing photos on . In subsequent episodes, they expressed relief at , citing reduced stress from concealing the amid persistent fan often termed "Phan" by supporters. No prior public romantic partners have been disclosed by Howell.

Mental health struggles

Howell has publicly discussed experiencing depression since his teenage years, attributing early episodes in part to internalized struggles with his sexuality and associated homophobia encountered at school. These challenges culminated in a suicide attempt during adolescence. In October 2017, Howell released a YouTube video titled "Daniel and Depression," in which he detailed his ongoing battles with and became an ambassador for the charity YoungMinds, emphasizing the importance of open discussion to reduce . He has also disclosed experiences with anxiety and obsessive-compulsive disorder (OCD), which compounded his depressive symptoms and influenced periods of professional hiatus, including a break from content creation around 2019 to prioritize recovery. Howell's 2021 book, You Will Get Through This Night, serves as a self-help guide drawing from his personal history, offering practical strategies for managing acute mental health crises, such as cognitive reframing and routine-building, while candidly addressing the chronic nature of depression without promising cures. In interviews promoting the book, he described confronting his sexuality—publicly coming out as gay in June 2020—as a pivotal step that alleviated some underlying emotional distress, though he stressed that mental health management requires sustained effort rather than singular revelations.

Controversies and criticisms

Fan entitlement and privacy invasions

Fans of Daniel Howell and Philip Lester, collectively known as the "Phandom," exhibited significant entitlement toward the duo's personal lives, particularly regarding unconfirmed rumors of a romantic relationship dubbed "Phan." This parasocial dynamic escalated in the early 2010s as their YouTube popularity grew, with subsets of fans demanding transparency on intimate matters under the guise of supportive interest, often blurring boundaries between public content and private affairs. Howell later attributed this entitlement to the intense scrutiny that treated their off-screen lives as communal property, fostering a culture where speculation justified overreach. Privacy invasions manifested in doxxing, stalking, and unauthorized surveillance, with obsessive fans uncovering and sharing the duo's residential addresses online, enabling real-world harassment. Reports detail fans photographing Howell and Lester without consent in everyday settings, such as supermarkets, and trailing them in public spaces, which compounded feelings of vulnerability. A leaked private Valentine's Day video from their early collaboration era further exemplified these breaches, viewed by some as a severe violation that persisted in fan discussions despite calls for its removal due to copyright and privacy concerns. These intrusions had profound effects on Howell's ; in a October 13, 2025, YouTube video confirming their 16-year relationship, he described the cumulative fan pressure as making him feel "completely violated" and stating that the intensity "could have killed me," linking it directly to exacerbated struggles and relational strain. The duo withheld public acknowledgment for over a decade partly to evade further escalation, but ultimately disclosed details to reclaim and end the "" that perpetuated invasions. Despite confirmations of individual sexual orientations in 2019, the relational persisted, highlighting how fan prioritized gratification over for boundaries.

Past statements and evolving views

In his June 13, 2019, video "Basically, I'm Gay," Daniel Howell detailed a history of suppressing his due to internalized homophobia stemming from a conservative upbringing and limited exposure to openly individuals. He recounted early teenage experiences around age 14, where fleeting attractions to males prompted self-doubt and a belief that acknowledging such feelings equated to being "fundamentally bad," leading him to actively avoid on the matter. Howell addressed persistent fan speculation about his sexuality dating back to his Tumblr and early YouTube days in the late and early , including neighborhood rumors labeling him bisexual after observed behaviors like close male friendships. Rather than confirming, he issued ambiguous or deflecting responses, such as in settings or online, prioritizing career viability in an environment he described as unsupportive of identities—"in my particular environment, [I] couldn't be ." This avoidance persisted into adulthood, with Howell noting he did not encounter an openly person until age 18, reinforcing his denial. By 2017, amid a from content creation triggered by severe , Howell began confronting these suppressed aspects, linking struggles to unaddressed identity issues. This culminated in his 2019 public , where he identified as —rejecting rigid labels like "queer" for himself while affirming non-heterosexuality—and emphasized the relief of authenticity over prior pretense. Subsequent reflections, including in a 2020 interview, described the initial verbal admission of "" as "profound," marking a shift from evasion to advocacy for among youth facing similar pressures. Howell's early content from the included humor reliant on edgy, sometimes discriminatory language common to the era's online spaces, such as casual use of terms equating "" with negativity, reflective of his homophobic cultural milieu. He has since critiqued such patterns in hindsight, evolving toward content integrating personal vulnerability with social commentary on and , without retracting past work but framing it as a product of unresolved internal conflict.

Professional burnout and platform critiques

Howell experienced severe professional following an intense period of production from 2015 to 2018, which involved frequent video uploads, live tours, and merchandise launches alongside collaborator . This culminated in a beginning in 2019, during which he prioritized personal recovery after publicly as in June of that year. The exhaustion intensified after investing months in pitching a YouTube Originals series, only to receive seven months of silence followed by a abrupt rejection via phone call, which Howell later recounted as causing him to "fucking implode" mentally. In a 90-minute video uploaded on May 4, 2022, titled "Why I Quit ," Howell detailed the cumulative effects of this , describing it as "traumatic and terrifying" amid profound and the platform's unrelenting demands for output. He attributed much of the strain to 's analytics dashboard, which displayed "a wall of red lines" signaling poor engagement and disapproval, pressuring creators to chase fleeting trends rather than pursue authentic work. Howell critiqued 's for evolving from a haven for niche creators in its early days to a corporate ecosystem favoring sensational, ad-optimized short-form content that penalizes inactivity and long-form personal videos. He highlighted inadequate support from platform representatives, including opaque communication and dismissive handling of creator projects, which exacerbated declines among those financially dependent on its "YouTube brain"—a state of hyper-attunement to audience metrics. Despite these issues, Howell announced a selective return to uploading on his terms, decoupled from algorithmic optimization.

Reception and impact

Achievements and audience growth

Daniel Howell's YouTube channel, initially under the handle danisnotonfire, launched in 2009 and achieved rapid subscriber growth during the early 2010s. By early 2013, it reached 1 million subscribers, earning the YouTube Gold Play Button award for this milestone. Growth accelerated thereafter, with the channel amassing 6 million subscribers by August 2016, reflecting sustained popularity driven by comedic videos, collaborations, and relatable content. As of 2025, the channel retains approximately 6.05 million subscribers and over 699 million total views across 155 videos. This online success translated into broader achievements, including co-authoring the 2015 book The Amazing Book Is Not on Fire with , which sold nearly 50,000 copies in its first two weeks and outperformed titles by established authors in initial sales charts. A follow-up book, Dan and Phil Go Outside in 2016, documented their world tour experiences and further capitalized on their audience. Howell's solo publication, You Will Get Through This Night in 2021, addressed topics and received positive reception for its practical advice. Howell and Lester's live tours marked significant expansions of their audience reach. Their 2016 The Amazing Tour Is Not on Fire sold out arenas across multiple continents, establishing a benchmark for YouTuber-led performances. Subsequent tours, including Interactive Introverts in 2018 and Terrible Influence in 2024–2025, continued this trend, with the latter featuring four sold-out nights at London's theatre in January 2025. These events underscored the duo's ability to convert digital followings into large-scale live attendance.

Cultural influence and legacy

Daniel Howell's contributions to internet culture emerged prominently in the mid-2010s through his YouTube channel, formerly danisnotonfire, which amassed over 6 million subscribers by delivering satirical commentary on millennial anxieties and social awkwardness. His collaborations with Phil Lester expanded this reach, fostering a dedicated online community that engaged with relatable humor and gaming content, thereby exemplifying the shift from niche vlogging to global digital fandoms. This duo's work influenced subsequent creators by demonstrating how authentic, self-reflective personas could build sustained audience loyalty amid evolving platform algorithms. Howell's advocacy for awareness represents a key aspect of his legacy, particularly following his 2017 public disclosure of in the video "Daniel and ," which encouraged among young audiences. As an ambassador for the charity YoungMinds since that year, he has promoted resources for youth support, emphasizing prevention over crisis response. His 2021 book, You Will Get Through This Night, provides structured advice for managing acute distress, drawing from empirical strategies like , and has been noted for its accessibility in destigmatizing therapeutic practices without relying on clinical . In the realm of LGBTQ+ representation, Howell's 2019 coming-out announcement, coupled with Lester's, resonated with queer youth, serving as a cultural touchstone for amid online speculation. Their eventual confirmation of a long-term relationship in October 2025 highlighted resilience against parasocial intrusions, modeling healthy boundaries in creator-fan dynamics and reinforcing visibility for same-sex partnerships in . A 2024 YouGov survey of LGBTQ+ Britons aged 16-25 identified Howell and Lester among figures leaving a positive impression during formative years, underscoring their role in broadening acceptance narratives beyond mainstream activism. Overall, Howell's lies in bridging online entertainment with substantive on personal vulnerabilities, evidenced by sustained touring —such as the 2018-2019 Interactive Introverts shows—and adaptive returns to post-hiatuses, which have critiqued platform while sustaining influence over a maturing fanbase. This approach prioritizes causal factors like individual agency in mental over systemic excuses, contributing to a more pragmatic cultural dialogue on digital-age challenges.

Bibliography

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