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David Merrick

David Merrick (November 27, 1911 – April 25, 2000) was an American producer renowned for his role in creating some of the most successful and iconic musicals of the mid-20th century, including Hello, Dolly!, 42nd Street, and Gypsy, through a career marked by bold stunts and a combative style that earned him the nickname "the Abominable Showman." Born David Margulois in , , as the youngest of four children to Jewish parents who divorced when he was seven, Merrick was raised by family members including his older sister. He attended Washington University for his undergraduate studies and earned a from University, but abandoned a legal career in 1939 to pursue theater in , where he legally changed his surname to Merrick. His early foray into producing began modestly with a $5,000 investment in the 1940 comedy , which yielded a profitable return and launched his trajectory toward dominance. By the , Merrick had established himself as a powerhouse, with his first major hit coming in 1954 with , a musical adaptation that ran for 888 performances. Over the next three decades, Merrick produced over 80 Broadway shows from 1940 to 1996, peaking in the 1950s-1970s with multiple productions per season, and amassed eight Tony Awards and honors, including six for productions and two special citations, while introducing British imports like Oliver! (1963) and innovative American works such as Promises, Promises (1968). His productions often featured elaborate marketing campaigns, including controversial stunts like hiring non-critics to endorse Subways Are for Sleeping (1961) in newspaper ads claiming "everybody" loved it, or staging a fake audience assault to promote Look Back in Anger (1957). Merrick's dictatorial approach—fostering rivalries among creative teams to sharpen their output—drove successes like Hello, Dolly! (1964), which starred Carol Channing and ran for 2,844 performances, but also led to feuds with critics, actors, and even the Tony Awards committee, whom he sued in 1996 over his production, State Fair. A debilitating stroke in 1983 left him with aphasia and wheelchair-bound, yet he persisted, producing the original 42nd Street musical (1980, running 3,486 performances) and others until his retirement in 1998. Merrick, who was married six times (twice to the same woman), died in his sleep at a London rest home; Broadway theaters dimmed their lights in his honor, a rare tribute typically reserved for performers.

Early life and education

Childhood and family background

David Merrick was born David Margulois on November 27, 1911, in , , to Jewish parents Samuel and Celia Margulois. His father worked as a grocery salesman, while his mother managed the household amid a challenging family environment marked by her struggles. As the youngest of six children, Merrick experienced an unstable childhood; his parents divorced when he was 10, after which he was shuttled among relatives and primarily raised by one of his older sisters following her institutionalization for issues. The family's economic situation was modest, reflecting the hardships of a working-class Jewish household in early 20th-century . These difficulties intensified during the , which began when Merrick was about 18, exacerbating financial strains and contributing to the instability he later described as akin to living in an play. Despite these challenges, Merrick's early years in provided formative exposure to entertainment, as he avidly attended every touring show and live performance that came to town, sparking a lifelong fascination with theater.

Formal education and early influences

David Merrick attended , where he earned a degree in 1934. During his time there, he developed an early interest in theater through participation in campus activities, including a playwriting contest in which he won second prize, notably outranking fellow student . Following his undergraduate studies, Merrick transferred to School of Law, graduating with a in 1937. He briefly pursued a legal career in , practicing as an attorney for several years before abandoning the profession in 1939. Merrick's exposure to theater during his university years, combined with his passion for live performances, influenced his decision to shift toward the entertainment industry. After moving to , he took an early job working with producer-director Herman Shumlin, gaining foundational experience in that bridged his legal background to his theatrical ambitions.

Producing career

Entry into theater and early productions

After completing his legal education at St. Louis University, David Merrick left his hometown and moved to in 1940 to pursue opportunities in the theater industry. His initial foray involved investing $5,000 in the Broadway comedy by and Elliot Nugent, produced by Herman Shumlin, which yielded a profitable return of $20,000 and provided Merrick with hands-on experience observing rehearsals and operations. In 1942, Merrick ventured into producing for the first time with The Willow and I by John Patrick, a play that closed after just four weeks, marking an early financial setback amid the constraints of wartime theater, where material shortages and audience attendance fluctuations due to military drafts and travel restrictions strained productions. By 1945, he had formed a closer association with Shumlin, serving as a co-producer on the comedy Brighten the Corner by John Cecil Holm, which ran for only 24 performances despite featuring notable performers like Charles Butterworth. These modest efforts highlighted Merrick's learning curve in navigating production costs and audience appeal during the post-World War II recovery period, when returning servicemen and economic readjustments influenced Broadway's viability. Following the war, Merrick solidified his role in the industry by joining Shumlin's office as in 1946, where he handled administrative and talent-related tasks for various shows, building networks essential for future endeavors. This partnership exposed him to the intricacies of assembling casts and managing budgets, though early ventures like The Willow and I and Brighten the Corner underscored persistent financial challenges, including limited capitalization and the lingering effects of wartime economics on ticket sales and supply chains. Merrick's persistence through these flops honed his approach, leading to his first independent production credit in 1949 with the comedy Clutterbuck by Benn W. , produced in association with Irving L. ; it received mixed reviews but managed a respectable run of 188 performances, offering a modest success that stabilized his early career.

Major Broadway hits and innovations

David Merrick's first major Broadway success came in 1954 with the musical , which ran for 888 performances and marked his breakthrough as a producer of crowd-pleasing musicals. Merrick's subsequent hits in the and solidified his reputation for mounting crowd-pleasing musicals that combined star power and memorable scores. In 1959, he co-produced with , a semi-autobiographical tale of burlesque performer starring as the domineering stage mother Rose, which ran for 702 performances and became a cornerstone of American musical theater through its raw emotional depth and songs like "." His most iconic triumph came in 1964 with , featuring music and lyrics by and starring as the meddlesome Dolly Levi; the show ran for 2,844 performances, captivating audiences with its exuberant energy and hit numbers such as "Before the Parade Passes By." Merrick innovated in casting by boldly selecting unconventional talent to elevate his productions, often launching or revitalizing careers. He cast comedian Zero Mostel, fresh from a Hollywood blacklist hiatus, as the scheming Pseudolus in the 1962 farce A Funny Thing Happened on the Way to the Forum, where Mostel's manic physicality and timing propelled the show to 964 performances and multiple Tony Awards. Similarly, Merrick chose film icon Lauren Bacall for her Broadway musical debut in the 1970 adaptation Applause, based on All About Eve, where her sophisticated portrayal of a fading star earned her a Tony Award and drew packed houses for 896 performances, bridging Hollywood glamour with stage authenticity. Central to Merrick's success was a emphasizing long-running hits to maximize profitability, often self-financing productions to retain control and reinvest earnings into revivals. Shows like Hello, Dolly! generated substantial returns through extended runs, allowing Merrick to produce multiple titles simultaneously—up to four in a single season during the —while employing about 20% of Broadway's workforce at his peak. He frequently revived properties for renewed revenue, as seen with his 1980 tap-dance extravaganza 42nd Street, a reimagining of the 1933 film that became his longest-running show at 3,486 performances, demonstrating his strategy of updating classics to sustain audience interest and financial viability. Merrick's collaborations with key creative talents amplified his productions' impact, particularly his partnerships with composer and director-choreographer . With Herman, Merrick produced Hello, Dolly! (1964), whose optimistic score and character-driven storytelling defined a new era of feel-good musicals, followed by Mame (1966) starring . His work with Champion spanned several hits, including the fluid, dance-infused stagings of Carnival! (1961), Hello, Dolly!, and 42nd Street, where Champion's precise choreography enhanced Merrick's vision of spectacle-driven entertainment that prioritized visual rhythm and ensemble precision.

Film ventures and diversification

In the 1970s, David Merrick ventured into by producing four films, marking a significant diversification from his roots. These included the Child's Play (1972), an adaptation of his own stage production directed by and starring , Robert Preston, and ; the literary adaptation (1974), directed by with and in the leads; the sports comedy (1977), featuring and ; and the caper film (1980), also starring Reynolds alongside . Merrick's Hollywood involvement extended to financial stakes in major studios, particularly through his acquisition of substantial shares in 20th Century Fox beginning in the late , alongside selling film rights to his successes such as Hello, Dolly! for a record $9.5 million. This led to a notable proxy battle and a $6.75 million settlement with the studio in 1974, highlighting his aggressive push into corporate entertainment structures. He also explored television in the mid-1960s with the special : Hello, Dolly! Round the World (1966), a documentary-style program tied to the global of his musical, though such efforts remained limited compared to his work. Non-theater investments during this period included stock holdings in entertainment companies, reflecting a broader strategy to leverage theatrical assets across media. Despite some commercial successes— ranked eighth among 1974's top-grossing s with over $26 million in domestic earnings against a $6.5 million budget, and generated a profit—Merrick's career faced challenges, including box-office underperformance for , which earned just $16.6 million domestically on a $14 million budget amid poor critical reception. Overall, his phase was described as brief and largely unfruitful, prompting a return to by the early .

Publicity tactics and controversies

David Merrick was renowned for his audacious publicity stunts, which often blurred the lines between promotion and provocation, earning him the moniker "Abominable Showman." One of his most infamous tactics involved the 1961 musical Subways Are for Sleeping, which received scathing reviews from critics upon its opening. To counter the negativity, Merrick scoured the city for seven ordinary individuals sharing the exact names of the city's top theater reviewers—including , , and Howard Taubman—and paid them to pose for photos and provide glowing testimonials for full-page advertisements declaring the show "the sleeper of the season." Although major newspapers initially refused to run the ads due to ethical concerns raised by the , one appeared in , sparking widespread media coverage that extended the production's run by several months despite its mediocre reception. Merrick's confrontations with critics were equally combative, frequently escalating into personal vendettas that highlighted his disdain for unfavorable coverage. In the 1960s, he accused New York Times critic of allowing his wife, playwright , to unduly influence his reviews, using the allegation to deflect criticism of his productions and keep his name in the headlines. Merrick went further by barring Kerr from press openings, such as the 1966 production of We Have Always Lived in the Castle, citing the critic's prior negative assessments of Merrick's work as justification. This pattern of denying access to adversarial reviewers, including members of the , underscored Merrick's belief that critics were obstacles to commercial success, a stance that drew rebukes from the press but amplified his notoriety. Legal disputes marked several of Merrick's ventures, often stemming from his uncompromising control over creative elements. During the troubled 1976 Broadway run of The Baker's Wife, Merrick abruptly ordered the removal of the song ""—a pivotal number for actress —leading to its orchestration parts being physically extracted mid-performance, halting the show and causing chaos among the cast and crew. Composer sued to reinstate the song, citing contractual breaches, and ultimately prevailed, forcing Merrick to restore it after weeks of litigation that further tarnished the production's reputation. Similarly, in the 1980s, Merrick faced challenges over rights to 42nd Street, including disputes following the musical's closure in 1989, when his production rights automatically lapsed amid ongoing negotiations with original film stakeholders, complicating revivals and licensing. Merrick's aggressive tactics extended to labor relations, where he clashed with unions over issues of and access in the theater scene. For the 1957 musical , he defied prevailing discriminatory practices by demanding the hiring of black stagehands, threatening to withhold the production from unless the union relented, an action that briefly disrupted the industry's tacit exclusionary policies during the McCarthy-era climate. Although Merrick himself was not directly accused of artists—indeed, he collaborated with figures like lyricist E.Y. Harburg, who had been targeted by the —his era's union controversies often intertwined with broader accusations of complicity in suppressing suspected communists, casting a shadow over producers who navigated the period's political tensions. These antics and conflicts cemented Merrick's image as a ruthless operator whose willingness to exploit controversy for gain redefined the producer's role in mid-20th-century . While his methods alienated collaborators and critics alike, they also ensured his productions dominated public discourse, influencing perceptions of theater impresarios as cunning entertainers akin to , a comparison Merrick embraced to sustain his empire of hits.

Personal life

Marriages and relationships

David Merrick's personal life was marked by six marriages to five women, reflecting a pattern of turbulent relationships influenced by his intense and combative personality. His first marriage, to Leonore Beck, whom he met while in school, took place in 1938 and lasted until their divorce in 1963; Beck, who came from a family with modest means, provided financial support during Merrick's early years in . In 1963, Merrick married Jeanne Gibson, a he met through theater connections, and their union produced a , Cecilia Ann Merrick, born that same year; the marriage ended in divorce in 1966. His next marriage was to Etan Aronson in 1969, which dissolved after about a month, though they reconciled and remarried in 1983, remaining together until their 1999 divorce; Aronson gave birth to their , Marguerita Merrick, in 1972. In 1982, Merrick briefly married dancer Karen Prunczik, a union that lasted only nine months before he filed for divorce, citing concerns over his estate. Finally, in late 1999, he wed his longtime companion Natalie Lloyd, with whom he spent his remaining years until his death in 2000. Merrick fathered two daughters from these relationships but experienced significant family estrangements later in life. During his second marriage to Aronson, the couple initiated adoption proceedings for two young children, Olivia (born 1988) and Carl Christian (born 1987), but Merrick withdrew consent at the last moment in 1989, sparking a protracted legal dispute; in 1994, New York's highest court ruled that he could not be compelled to complete the adoptions, straining ties with Aronson and the children. His daughters, Cecilia and Marguerita, were not mentioned as beneficiaries in his will, though they were provided for through a separate trust, underscoring ongoing familial tensions. The demands of Merrick's high-stakes lifestyle contributed to the instability in his personal relationships, with his reputation for contentiousness—often extending from professional disputes—leading to repeated marital breakdowns and a colorful yet stormy private existence.

Residences and later years

Throughout much of his career, David Merrick maintained primary residences in , including a on where he retreated following a debilitating in 1983. He also owned homes in and , allowing him to divide his time between the and during the and beyond. After the , which left him wheelchair-bound and suffering from that severely limited his speech, Merrick largely withdrew from public life, communicating primarily through short exclamations with caregivers and rarely leaving his residence. In his later years, Merrick formally retired from active producing in 1998, handing control of his production company to his companion and eventual wife, Natalie Lloyd, while continuing to attend Broadway shows sporadically and critiquing contemporary theater trends. By then, his health had further declined due to the lingering effects of the 1983 stroke, confining him to a wheelchair and reducing his mobility. He spent his final days at St. George's Rest Home in London, where he died in his sleep on April 25, 2000, at the age of 88; his body was subsequently flown to the United States for a private burial. Merrick's will, filed for shortly after his death, directed the bulk of his tangible —including co-op and apartments on East 57th Street, a and company on East 66th Street, artwork, jewelry, and vehicles—to his sixth , Natalie , whom he had married in late 1999. He also established trusts for his two daughters from previous marriages, Cecilia Ann and Marguerita, providing for their financial security. Additionally, the estate supported philanthropic efforts through organizations such as the David Merrick Arts Foundation, which Lloyd helped manage and which focused on advancing American musical theater. The will faced legal challenges from family members, but its core provisions underscored Merrick's priorities for his immediate family and legacy in .

Awards and honors

Tony Awards and nominations

David Merrick amassed a total of eight Tony Award wins as a producer, including two special awards, across a career spanning decades of Broadway productions. These accolades underscored the critical and commercial validation of his bold producing decisions, often transforming risky ventures into landmark successes that shaped the industry's standards for innovation and spectacle. His wins spanned both plays and musicals, highlighting his versatility in championing works from emerging talents like Tom Stoppard to revivals of classic material. The following table summarizes Merrick's Tony Award wins, organized by year, category, and production:
YearCategoryProductionNotes
1961Best PlayWinner for producing the historical drama by .
1961Special Tony AwardN/AAwarded "in recognition of a fabulous production record over the last seven years."
1964Best PlayWinner for John Osborne's biographical play.
1964Best MusicalHello, Dolly!Winner for the Jerry Herman musical starring , a defining hit of Merrick's career.
1968Best PlayWinner for Tom Stoppard's existential comedy, produced under the David Merrick Arts Foundation.
1968Special Tony AwardN/ARecognized for overall contributions to .
1976Best PlayWinner for Stoppard's witty historical farce.
1981Best Musical42nd StreetWinner for the tap-dance revival of the 1933 film, marking a late-career triumph.
Merrick received numerous nominations as well, totaling over two dozen across categories like Best Musical and Best Play, reflecting the consistent high caliber of his output even when not victorious. Notable nominations include Gypsy (1959, Best Musical), (1962, Best Musical), Oliver! (1963, Best Musical), (1970, Best Play), (1973, Best Musical), (1975, Best Musical), and Loot (1986, Best Revival). These nods often highlighted Merrick's willingness to back ambitious, star-driven spectacles or intellectual dramas, reinforcing his reputation as a producer who elevated Broadway's artistic ambitions. The played a pivotal role in affirming Merrick's producing philosophy, which emphasized publicity and innovation to draw audiences amid fluctuating theatrical fortunes. For instance, during his acceptance speech for 42nd Street in , Merrick quipped, "Imagine what this season would have been without '42nd Street.' It would have been a disaster!"—a characteristically theatrical jab that captured his flair for drama both on and off stage, while celebrating the revival's role in revitalizing during a challenging period.

Other industry recognitions

In addition to his , Merrick received the Golden Plate Award from the in 1965, recognizing his outstanding contributions to the arts and entertainment industry. The following year, in 1966, he was honored with a Special Award from the Outer Critics Circle for his exceptional work as a producer. Merrick's influence on American theater was further acknowledged in 1979 when he was inducted into the Theater Hall of Fame, joining a distinguished group of luminaries for his prolific career spanning decades of hit productions. In 1999, the York Theatre Company presented him with the Oscar Hammerstein Award for lifetime achievement in musical theater, celebrating his role in shaping Broadway's golden era through innovative and commercially successful shows. Posthumously, Merrick was inducted into the in 2001, honoring his roots in the city where he was born and his global impact on the .

Legacy and influence

Cultural depictions and references

David Merrick's flamboyant persona and publicity tactics have inspired portrayals of theatrical producers in popular media, often as archetypal showmen known for their audacious strategies. In Mel Brooks's 1967 film The Producers (and its 2001 Broadway musical adaptation directed by ), the character of Max Bialystock, played by and later , draws inspiration from Merrick's reputation as a larger-than-life figure, with contemporary critics noting the parody of his cranky, mustachioed style and boundary-pushing promotions. Merrick's life and career have been the subject of detailed biographical works that highlight his role in shaping Broadway's . Howard Kissel's 1993 unauthorized biography, David Merrick: The Abominable Showman, draws on extensive interviews and archival material to depict Merrick as a ruthless yet visionary producer whose innovations and controversies defined mid-20th-century theater, earning praise for its comprehensive portrayal of his professional triumphs and personal complexities. In theater histories and documentaries, Merrick is frequently parodied or referenced as the epitome of Broadway's cutthroat showmanship. The PBS series Broadway: The American Musical (2004) profiles him as a polarizing force—admired for hits like Hello, Dolly! but detested for his manipulative stunts—using archival footage to illustrate his influence on the industry's evolution. The enduring cultural impact of Merrick's productions is evident in their frequent revivals, which underscore the timeless appeal of his curated works. For instance, Hello, Dolly!, originally produced by Merrick in 1964, saw major Broadway revivals in 1978, 1995, and 2017, the latter starring and grossing $128 million while reintroducing Jerry Herman's score to new generations. Similarly, 42nd Street (1980) has been revived multiple times, including a 2001 Tony-winning production, affirming Merrick's legacy in sustaining classic American musical theater.

Notable quotes and tributes

David Merrick was renowned for his sharp wit and unapologetic candor, often reflected in his self-deprecating and provocative statements about success and the theater world. One of his most famous quips encapsulated his competitive drive: "It's not enough that I should succeed—others should fail." He once humorously remarked on his reputation for abrasiveness, responding to inquiries about why he was considered so mean with, "Because I am mean—what else?" In a conversation with writer , Merrick expressed his disdain for fellow producers by declaring, "There's a horse's ass for every light on ." Reflecting on the perils of leading in the industry during a later interview, he compared being number one to "climbing . It's very difficult. Lives are lost along the way." Merrick's approach to publicity also inspired memorable anecdotes, such as his infamous 1961 stunt for the musical Subways Are for Sleeping, where he recruited ordinary New Yorkers sharing names with major critics to provide rave "quotes" for advertisements, cleverly skirting ethical lines to boost the show's visibility. In self-reflective moments from interviews in the late 1970s and 1980s, he often highlighted the relentless demands of producing, noting how his "birth" into theatrical prominence felt tied to the 1954 opening of , joking, "I was born on Nov. 4, 1954, the night my first big show, ',' opened on "—despite his actual birth in 1911. Upon his death in 2000, tributes poured in from collaborators and industry figures, underscoring his outsized influence and polarizing persona. , who starred in Merrick's blockbuster Hello, Dolly!, praised his unique vision, stating, "What he had was more than talent... I loved the man, and he certainly knew how to handle publicity." At a memorial service held at the in July 2000, Landesman, then president of Films, described Merrick as "a singular, original, idiosyncratic voice" who "never cared what anyone thought of him." , a longtime theater , recounted Merrick's darkly humorous fantasy that "Walter Kerr died of a heart attack on his way to Brooks Atkinson's funeral," highlighting his irreverent attitude toward the press. Obituaries further cemented Merrick's legacy through commendations from peers. Playwright N. Richard Nash called him "the only man I know who's made a vice of honesty," while producer Herman Shumlin lauded his career as "a milestone in our modern theater, where the exploitation of plays has become a lost art." In Time magazine's eulogy, a former associate reflected on Merrick's mastery of entertainment, noting, "Of all the people I have ever worked with, David Merrick understood 'entertainment' and dished it out in quantity and in style."

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