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e2open

e2open is a leading provider of cloud-based supply chain management software, offering an integrated, end-to-end platform that connects trading partners, data, and applications to enable large enterprises to transform how they source, plan, manufacture, and distribute goods and services.^[1]^[2] Founded in 2000 as a technology startup in Austin, Texas, e2open pioneered the concept of cloud-native supply chain platforms and has since expanded globally, with headquarters in Addison, Texas, and offices across the Americas, Asia-Pacific, and Europe.^[3]^[1] The company's solutions address complex challenges in industries such as high technology, telecommunications, consumer goods, and oil and gas, facilitating real-time visibility, collaboration, and orchestration across multi-tier supply networks.^[4]^[5]^[6] e2open's platform emphasizes artificial intelligence, machine learning, and global trade compliance tools to predict disruptions, optimize demand forecasting, and ensure regulatory adherence, helping users achieve greater efficiency, sustainability, and resilience.^[7]^[8] The company maintains industry-leading certifications, including ISO 27001 for information security and SSAE 18 SOC 1/SOC 2 Type II for controls, underscoring its commitment to data protection and reliability.^[1] In August 2025, e2open was acquired by Australian logistics software firm WiseTech Global in a $2.1 billion deal, marking a significant expansion of WiseTech's capabilities in supply chain planning and execution.^[9] Under CEO Mark Hall, appointed following the August 2025 acquisition, e2open continues to innovate, with recent enhancements in AI-driven analytics and integrations like SAP-certified adapters.^[1]^[1]

History

Founding and early development

e2open was founded in 2000 as a collaborative initiative by eight leading electronics companies—Hitachi, IBM, LG Electronics, Matsushita, Nortel, Seagate, Solectron, and Toshiba—to address inefficiencies in global supply chains.^[10]^[11] The company established its initial headquarters in Belmont, California, positioning itself as a pioneer in B2B supply chain software during the dot-com era.^[12] The early mission centered on enabling real-time B2B integration to enhance supply chain visibility and collaboration, specifically targeting the complex demands of the electronics and high-tech industries, which involved over 65,000 interconnected companies worldwide.^[13] In its inaugural year, e2open launched its first products: cloud-based, on-demand software solutions designed for demand and supply planning, as well as multi-party collaboration to streamline procurement, manufacturing, and distribution processes.^[14]^[15] Key early milestones included strategic partnerships with founding members like Seagate Technology and the formation of the e2open network in 2000, which created a shared platform for multi-enterprise data exchange, allowing thousands of suppliers, manufacturers, and distributors to connect seamlessly.^[11]^[16] This network rapidly expanded to support real-time visibility and decision-making across the electronics sector. By 2015, marking the end of its formative period under public trading, e2open transitioned to private equity ownership through its acquisition by Insight Venture Partners for approximately $273 million.^[17]

Major acquisitions and expansion

e2open pursued an aggressive inorganic growth strategy starting in 2013, leveraging acquisitions to broaden its supply chain software portfolio and integrate advanced capabilities across planning, visibility, analytics, and execution. This approach enabled the company to evolve from a foundational B2B network provider into a comprehensive end-to-end supply chain platform, addressing gaps in multi-enterprise collaboration and specialized industry needs. By 2020, these efforts had positioned e2open to serve a diverse global customer base while enhancing its competitive edge in cloud-based solutions. In July 2013, e2open acquired ICON-SCM, a German-based provider of supply chain planning and collaboration software, for approximately $34 million. This deal strengthened e2open's collaborative planning tools, integrating ICON-SCM's advanced forecasting and inventory optimization features into its network to improve demand sensing and execution across global trading partners.^[18] The expansion continued in June 2014 with the acquisition of SERUS Corporation for about $18.5 million, a U.S.-based firm specializing in cloud-based manufacturing visibility and operations management. SERUS's platform extended e2open's reach into high-tech and complex manufacturing supply chains, providing real-time tracking of outsourced production and component-level insights to enhance end-to-end visibility.^[19] By June 2016, e2open acquired Orchestro, a U.S. company focused on point-of-sale data analytics and demand signal repositories tailored for retail and consumer goods sectors. This addition introduced preemptive analytics capabilities, allowing e2open's platform to incorporate real-time retail demand signals for more accurate forecasting and omni-channel supply chain orchestration.^[15] In February 2017, e2open merged with SteelWedge Software, a U.S. provider of sales and operations planning (S&OP) solutions, in an undisclosed transaction. The integration combined SteelWedge's agile planning tools with e2open's execution network, enabling unified multi-enterprise S&OP processes that aligned demand, supply, and financial planning for industries like high-tech and industrial manufacturing.^[20] Later that year, in November 2017, e2open acquired Zyme Solutions, a U.S.-based channel data management provider, further bolstering its capabilities in high-tech supply chains. Zyme's solutions for validating and enriching indirect channel sales data improved e2open's accuracy in revenue recognition and partner ecosystem management, supporting complex distribution networks.^[21] The strategy accelerated in 2018 with two key deals. In September, e2open acquired Cloud Logistics, a U.S. transportation management systems (TMS) provider, enhancing its logistics execution layer with carrier connectivity and rate management tools for multimodal freight operations. In October, it purchased INTTRA, a U.S. and Netherlands-based leader in ocean freight digitalization, adding container booking, tracking, and analytics to e2open's platform and connecting it to over 50,000 shippers and carriers globally.^[22]^[23] A pivotal acquisition occurred in May 2019, when e2open bought Amber Road for $425 million, a U.S. provider of global trade management software. This move integrated compliance, customs brokerage, and denied-party screening functionalities, creating a unified solution for sourcing, logistics, and trade across international borders.^[24] Through these and additional transactions—totaling 15 acquisitions primarily in the United States, United Kingdom, and Netherlands—e2open constructed an interconnected platform that served over 1,200 customers by 2020, including major enterprises in technology, consumer goods, and industrial sectors. This expansion not only scaled e2open's network effects but also solidified its role in enabling resilient, data-driven supply chains amid growing global complexity.^[25]^[26]

Initial public offering

e2open entered the public markets through a merger with special purpose acquisition company CC Neuberger Principal Holdings I, which was completed on February 5, 2021.^[27] The transaction resulted in e2open's common stock listing on the New York Stock Exchange under the ticker symbol ETWO at an enterprise valuation of approximately $2.6 billion.^[28] The merger provided the company with roughly $1.1 billion in gross proceeds, including a $520 million PIPE investment at $10 per share, to support further platform development and integration of prior acquisitions.^[28] Post-IPO, e2open encountered substantial challenges, including a significant stock price decline amid volatile market conditions and persistent global supply chain disruptions exacerbated by the COVID-19 pandemic and geopolitical events. Shares fell more than 80% from their 2021 peak of $14 to lows around $2.15 by 2023, reflecting investor concerns over revenue growth slowdowns and integration difficulties.^[29]^[30] In October 2023, following a weak earnings report that highlighted sales execution issues, the company's stock plunged an additional 47% in a single day.^[31] Leadership changes marked a pivotal response to these pressures. Michael Farlekas, who had been CEO since 2015, departed in a mutual agreement with the board on October 10, 2023.^[32] Andrew Appel, previously the chief commercial officer, was appointed interim CEO that day and confirmed as permanent CEO on February 14, 2024, bringing over 25 years of experience in supply chain and software leadership.^[33] Under Appel's guidance, e2open emphasized financial stabilization and technological advancement, reporting total GAAP revenue of $634.6 million for fiscal year 2024 (ending February 29, 2024), a 2.7% decrease year-over-year but with subscription revenue comprising 84.6% of the total.^[34] Key 2024 initiatives included expanding AI-driven applications for predictive analytics, such as demand sensing tools that improved forecast accuracy during disruptions, as evidenced by the company's benchmarking study analyzing five years of supply chain data.^[35] These efforts focused on unifying the platform to enhance multi-enterprise visibility and resilience.^[34]

Acquisition by WiseTech Global

On May 25, 2025, e2open announced a definitive agreement to be acquired by WiseTech Global for $3.30 per share in cash, representing an enterprise value of approximately $2.1 billion.^[36]^[37] The transaction offered a 68% premium to e2open's unaffected share price, concluding a strategic review process initiated earlier in the year.^[38] The acquisition was completed on August 1, 2025, after which e2open was delisted from the New York Stock Exchange and fully integrated into WiseTech's portfolio as a privately held entity.^[39] Strategically, the deal aimed to bolster WiseTech's CargoWise platform by incorporating e2open's advanced supply chain visibility and planning capabilities, fostering synergies in global trade compliance, logistics execution, and end-to-end supply chain management.^[40]^[41] Following the close, Mark Hall was appointed as CEO of e2open and Chief Acquisition and Integration Officer at WiseTech Global in August 2025, overseeing the transition and leveraging his prior experience in supply chain software.^[42] Initial integration efforts adopted a phased approach, prioritizing the merger of complementary products and workforce alignment to minimize disruptions while accelerating innovation in logistics software.^[38] For fiscal year 2026, WiseTech's guidance incorporated e2open's projected total revenue of $600 million to $618 million, contributing to the parent's anticipated overall revenue growth to approximately $1.4 billion.^[43]^[44]

Products and services

Platform overview

e2open operates as a cloud-based, software-as-a-service (SaaS) platform designed to manage end-to-end supply chain processes for global enterprises. Following a series of strategic acquisitions in the mid-2010s, the platform was unified to provide real-time data connectivity and collaboration across more than 500,000 manufacturing, logistics, distribution, and trading partners worldwide.^[37]^[45]^[1] At its core, the platform's architecture features an AI- and machine learning-driven engine that enables visibility, predictive analytics, collaboration, and optimization across multi-tier supply networks. The e2net open partner network serves as the foundational connectivity layer, allowing seamless integration with suppliers, logistics providers, and other stakeholders at all tiers of the supply chain. This structure supports scalable operations, handling complex global processes from demand planning and sourcing to logistics execution and fulfillment.^[46]^[47]^[1] Key unique features include an open API ecosystem for extensible integrations and pre-built connectors with major enterprise resource planning (ERP) systems such as SAP and Oracle, facilitating rapid deployment and data synchronization. The platform also ensures compliance with data sovereignty regulations, including GDPR, through encryption, anonymization, and region-specific data handling practices. These elements emphasize security and interoperability for multinational operations.^[48]^[49]^[50] Originating from B2B e-commerce foundations established in 2000, e2open has evolved into an AI-enhanced platform by 2024, incorporating advanced algorithmic applications for real-time decision-making and disruption mitigation. It serves diverse industries such as consumer goods, life sciences, and high-tech, where end-to-end supply chain control is critical for resilience and efficiency.^[1]^[51]^[52]^[4]

Key solution areas

e2open's supply management solutions provide multi-tier visibility into supplier networks, enabling real-time collaboration across all tiers of the supply chain to identify risks and opportunities early. These tools facilitate direct sourcing by streamlining procurement processes, including purchase order and forecast collaboration, which centralize purchasing for economies of scale and reduce lead times. Quality control is enhanced through automated risk and quality management, allowing for efficient product tracing and recall handling to minimize brand damage and maintain customer loyalty.^[53] In planning, e2open leverages AI and machine learning for demand forecasting by analyzing data from various sales channels, reducing forecast errors and optimizing inventory levels. Inventory optimization employs a multi-echelon approach to balance stock across locations and product tiers, minimizing waste and improving fulfillment rates. Sales and operations planning (S&OP) incorporates AI-driven scenario modeling for "what-if" analyses, aligning stakeholders and enhancing forecast accuracy to reduce stockouts. According to Nucleus Research, these capabilities can improve service levels by 17% and planner productivity by 15%.^[54]^[55] Logistics and transportation offerings include multimode shipment tracking through applications like Logistics Visibility, which provides real-time insights across ocean, air, rail, road, and parcel modes to detect disruptions and their impacts. The transportation management system (TMS) unifies planning, carrier procurement, execution, and settlement on a single platform, optimizing costs and efficiency across regions. Integration with INTTRA supports ocean freight procurement by connecting to a vast carrier network for streamlined booking and tracking. These features can increase in-transit visibility by 100% and reduce expedited shipment costs by 40-50%, based on e2open case studies.^[56] Global trade management addresses compliance challenges with automated screening against over 900 restricted party lists worldwide, incorporating AI to handle unstructured data and ensure adherence to country-specific rules. Tariff calculations are optimized through duty management tools that automate classifications using AI for HS codes, enabling savings via programs like duty drawbacks and free trade zones—a capability enhanced by the 2019 acquisition of Amber Road, which brought specialized global trade expertise. Restricted party screening extends to suppliers, customers, and partners, mapping data inconsistencies for thorough due diligence.^[57]^[58] Channel and e-commerce solutions focus on order fulfillment via sales order collaboration, automating order-to-cash workflows to boost productivity in retail and distribution networks. Partner collaboration is supported through tools like channel inventory and forecast collaboration, providing tiered visibility for joint planning and replenishment. These enable high-performing partner management with shared marketing incentives, improving campaign ROI and sales efficiency across distribution channels.^[59] Following the August 2025 acquisition by WiseTech Global, e2open's solutions are planned to integrate with WiseTech's CargoWise platform to enhance trade compliance and customs automation, enabling straight-through digital processing across borders and reducing manual interventions in global supply chains.^[39]

Corporate structure

Leadership team

As of late 2025, following the completion of WiseTech Global's acquisition of e2open on August 3, 2025, the executive leadership team has been restructured to emphasize seamless integration with WiseTech's ecosystem while advancing e2open's supply chain platform.^[39]^[1] Mark Hall serves as Chief Executive Officer of e2open and Chief Acquisition and Integration Officer at WiseTech Global, a role he assumed in August 2025 to lead the post-acquisition merger and operational alignment. With over 20 years of experience in software mergers and acquisitions from his time at PwC, Hall joined WiseTech in 2015, initially advising on its IPO before taking on integration responsibilities for multiple acquisitions. His current focus includes unifying e2open's technology stack with WiseTech's CargoWise platform to enhance global trade capabilities.^[1]^[42] Pawan Joshi is the Chief Strategy Officer, appointed in December 2024, where he oversees the product roadmap, strategic client engagements, and AI-driven initiatives to optimize supply chain decision-making. Joshi has been with e2open since 2003, previously serving in senior product and strategy roles, and holds a Ph.D. in Industrial Engineering from the University of Wisconsin-Madison. Under his leadership, e2open has advanced AI applications for predictive analytics and data integration across multi-enterprise networks.^[1]^[60]^[61] Marje Armstrong acts as Chief Financial Officer, having joined in May 2022 to manage financial operations post-e2open's 2021 IPO. With prior experience as Vice President of Finance at Dropbox and roles at Morgan Stanley, she ensures fiscal discipline amid integration efforts, including cost synergies from the WiseTech acquisition. Armstrong holds a B.A. in Economics and International Relations from Stanford University.^[1] Rachit Lohani, appointed Chief Product and Technology Officer in December 2024, combines responsibilities for product management, engineering, and cloud infrastructure, with a focus on unifying e2open's platform for enhanced scalability and AI integration post-acquisition. Previously CTO at Paylocity and with experience at Atlassian and Intuit, Lohani drives innovations in SaaS delivery and cloud migration to support WiseTech's expanded logistics network.^[1]^[60] This current structure builds on leadership transitions from 2023 to 2024, when Michael Farlekas stepped down as CEO in October 2023, leading to Andrew Appel's appointment as interim and then permanent CEO in February 2024, setting the stage for the WiseTech integration. The team's roles now prioritize acquisition-driven synergies, such as platform unification and AI enhancements, to drive e2open's growth within WiseTech Global.^[32]^[62]^[39]

Global operations

e2open, now operating as a subsidiary of WiseTech Global following its acquisition in August 2025, maintains its global headquarters in Addison, Texas, after relocating from Austin in late 2024 to consolidate operations in the Dallas-Fort Worth area. This move supports enhanced proximity to key logistics and technology hubs. The company operates 24 offices worldwide, spanning the United States (including locations in Atlanta, Georgia, and Parsippany, New Jersey), Europe (such as in the United Kingdom, Germany, Denmark, and the Netherlands), and Asia (with sites in Bengaluru and Hyderabad, India; Hong Kong; Shanghai, China; and Christchurch, New Zealand). These facilities enable localized support for e2open's international customer base in supply chain management. As of 2025, e2open employs approximately 3,900 people globally, with a significant portion dedicated to engineering roles for platform development and customer success teams focused on implementation and support services. This workforce distribution reflects the company's emphasis on innovation and client retention within its SaaS ecosystem. Post-acquisition governance has been fully integrated under WiseTech Global's oversight, with all prior members of e2open's board of directors resigning upon deal closure, establishing WiseTech as the sole owner and decision-making authority. This structure ensures alignment with WiseTech's broader logistics and trade objectives while leveraging e2open's established expertise. As a private entity following delisting from the New York Stock Exchange in August 2025, e2open projects fiscal year 2026 total revenue of $600 million to $618 million, predominantly from its subscription-based SaaS model, which accounts for about 87% of revenue through recurring platform licenses. Subscription revenue specifically is guided at $525 million to $535 million for FY2026, underscoring stable growth in cloud-based supply chain solutions. e2open advances sustainability through its ESG strategy, emphasizing ethical sourcing via supply chain compliance tools that enable transparency in partner assessments and risk mitigation for environmental and social standards. On diversity, equity, and inclusion (DEI), the company fosters diverse hiring practices integrated with its platform's compliance features, promoting inclusive team cultures and equitable opportunities across global operations to drive innovation in supply chain ethics.

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