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Atlassian

Atlassian Corporation Plc is an Australian-American software company specializing in team collaboration and productivity tools, best known for products such as , , and . Founded in 2002 by and in , , the company develops software that enables teams to organize, track, and manage work across , , and business operations. Headquartered globally in with a U.S. headquarters in , Atlassian operates as a listed on the under the TEAM. As of June 2025, the company employs 13,813 people across 14 countries and serves more than 300,000 customers worldwide, including organizations in software, IT, and enterprise sectors. Its mission is to unleash the potential of every through principles of open work, emphasizing , inclusivity, and . Atlassian's core values include "open company, no bullshit," building with heart and balance, prioritizing customer needs, teamwork, and driving positive change, which guide its development of cloud-based and on-premises solutions. The company has expanded through acquisitions, such as in 2023, and integrations of features like Rovo to enhance tools. Atlassian also commits to social impact via the Atlassian Foundation, donating 1% of profits, employee time, and equity to global causes.

Overview

Founding and headquarters

Atlassian was founded in July 2002 by and , recent graduates from the in , . The two friends, who had met during their studies, bootstrapped the company using $10,000 in credit card debt, forgoing external funding to maintain control over their vision. Early operations began modestly in , laying the groundwork for what would become a global software enterprise. The company's headquarters are in Sydney's Tech Central district, a burgeoning hub for technology innovation in . As Atlassian grew, it maintained Sydney as its global headquarters while expanding internationally. In 2022, the company restructured its legal domicile to the through incorporation in as a , though operational remained rooted in Sydney. Atlassian opened its U.S. headquarters in , , in 2012. As of June 2025, Atlassian employs 13,813 people worldwide and operates offices in 14 countries, including key locations in ; ; and Amsterdam, Netherlands. This distributed presence reflects the company's evolution, further emphasized by its adoption of a remote-first "Team Anywhere" policy in 2020, which supports flexibility across its .

Mission, values, and global reach

Atlassian's is to unleash the potential of every through that promotes and innovation, enabling teams worldwide to work more effectively together. This focus on empowering teams underscores the 's commitment to fostering environments where collaboration drives human achievement across industries. The 's core values, outlined as guiding principles for operations and hiring, include "Open company, no bullshit," which emphasizes transparency and direct communication; "Don't #@!% the customer," highlighting a strong customer-centric approach; and support for , codified in the Team Playbook with dedicated plays for distributed teams to enhance and alignment. These values are applied consistently to build trust and balance in all aspects of the business. Atlassian serves more than 300,000 customers in over 200 countries, powering for organizations of all sizes, including over 80% of companies such as and . This extensive global footprint demonstrates the software's role in supporting diverse teams across sectors like technology, government, and consumer goods. The company places a strong emphasis on and , with initiatives aimed at balance, and the Atlassian Foundation, which supports social impact teams focused on and community change. Through the Foundation, Atlassian invests in programs that amplify efforts in areas like , , and disability support, extending its mission to broader societal benefits.

Products and services

Core software tools

Atlassian's core software tools form the foundation of its product , enabling team collaboration, , and for organizations worldwide. These tools, including , , , and , are designed to integrate seamlessly, supporting workflows from planning and documentation to code deployment. They cater to diverse teams, from software developers to service operations, by providing scalable solutions that emphasize agility and efficiency. Jira, launched in 2002, serves as Atlassian's flagship issue tracking and agile project management tool. It facilitates the planning, tracking, and release of work across teams, supporting methodologies such as Scrum and Kanban through customizable boards, backlogs, and roadmaps. Jira Software, tailored for development teams, enables epics, sprints, and velocity reporting to streamline software delivery, while Jira Service Management extends its capabilities to IT service desks with features like request fulfillment, incident management, and asset tracking. Jira is widely adopted by companies worldwide for its robust reporting and automation options, which help teams monitor progress and resolve issues efficiently. Confluence, released in 2003, functions as a wiki-based platform for knowledge sharing and collaborative documentation. It allows teams to create, organize, and share content through spaces, pages, and templates, fostering real-time editing and version control. Key features include dynamic databases for structuring information, integration with diagrams for visual aids, and search functionalities that enhance content discovery. Confluence supports remote and hybrid teams by enabling structured knowledge bases, meeting notes, and project wikis, making it essential for maintaining institutional memory and aligning cross-functional efforts. Trello, integrated into the Atlassian suite in 2017, offers a visual tool for intuitive . Users organize work into boards, lists, and cards, assigning tasks, setting due dates, and adding attachments to track progress at a glance. Its simplicity supports personal productivity and team coordination, with power-ups for and calendars extending its versatility. Trello's drag-and-drop interface integrates with other Atlassian tools, allowing seamless data flow for lighter project needs compared to more complex systems. Bitbucket, incorporated into Atlassian in 2010, provides a Git-based code repository hosting and / (CI/CD) platform for developers. It supports , pull requests, and code reviews, with built-in Pipelines for automating builds, tests, and deployments. Bitbucket emphasizes security through branch permissions and integrates with for linking code changes to issues, enabling end-to-end workflows. Its focus on collaboration helps teams manage repositories securely while accelerating software delivery cycles. Atlassian's core tools are available in multiple deployment options to suit varying organizational needs. The Cloud version operates as a software-as-a-service () model, hosted on Atlassian's infrastructure, offering automatic updates, scalability, and built-in security without on-premises management. In contrast, the self-hosted and editions—though support ended in February 2024—provide greater control over and customization, with supporting clustered deployments for . However, Atlassian has announced a phased end to Data Center support: sales of new subscriptions and Marketplace apps for new customers will end on March 30, 2026; renewals for existing customers on March 30, 2028; and full end of life on March 28, 2029, after which licenses will expire and become read-only. Organizations can migrate between these options using Atlassian's guided tools, which facilitate data export, reconfiguration, and minimal downtime to transition from self-hosted to environments. These tools also integrate with Atlassian's capabilities, such as Rovo, to enhance search and automation functionalities.

AI and emerging technologies

Atlassian has significantly advanced its AI capabilities through the launch of Rovo, an agent introduced on May 1, 2024, at the Team '24 , designed as an and tool that leverages generative to unlock organizational knowledge. Rovo integrates seamlessly with core products like and , enabling users to perform queries across Atlassian's ecosystem and third-party data sources, while suggesting automated workflows to streamline tasks such as issue resolution and content summarization. Built on the foundation of Atlassian Intelligence, Rovo acts as an "AI teammate" that contextualizes information from the Teamwork Graph, reducing search time and enhancing decision-making for teams. Rovo achieved general availability in October 2024 and became available to all subscribers starting April 9, 2025. In October 2025, Atlassian launched Rovo , a specialized agent that reduces friction across the software delivery lifecycle through and insights. In parallel, Atlassian released in general availability on October 17, 2023, as a experience platform aimed at managing the complexities of modern software architectures, particularly in environments. provides a centralized catalog for tracking components, services, and teams, offering real-time visibility into code dependencies, scores, and performance metrics to improve and reduce friction. Key features include searchable dashboards for discovering distributed systems, customizable scorecards for software , and integrations with tools like for correlating development activities with business outcomes. This platform addresses the challenges of software sprawl by enabling engineering organizations to visualize and govern their technical landscape, fostering faster delivery and better resilience at scale. Following the acquisition of Loom in October 2023 and its completion in November 2023, Atlassian integrated the video messaging tool with advanced enhancements, transforming it into a more intelligent communication platform. now features AI-powered transcription that converts video audio into searchable text, along with to generate concise overviews, chapters, and action items from recordings. These capabilities, rolled out progressively in 2024 and expanded in 2025, allow users to auto-enhance videos by removing filler words, improving audio quality, and creating editable documents from scripts, thereby supporting asynchronous collaboration in tools like for visual issue logging and team updates. The integration emphasizes accessibility and efficiency, with AI meeting recorders capturing and organizing notes to highlight key decisions without manual effort. In 2025, Atlassian continued its AI momentum with updates to the Atlassian Intelligence suite, which provides generative AI tools for drafting issues, summarizing tickets and comments, generating reports, and creating suggested tasks from parent work items. Many of these features reached general availability across products like , with capabilities such as automation rule creation and JQL error fixing. The suite also includes AI-driven SQL query generation in Atlassian Analytics, available to Enterprise users. Ongoing integrations in and focus on enhancing code reviews and task automation.

History

Early years and bootstrapping (2002–2015)

Atlassian was founded in 2002 by and , recent graduates from the in , . The duo launched as the company's inaugural product, a tool for issue tracking and targeted at teams. Distributed exclusively through downloads via the company's website, quickly gained traction among developers seeking affordable alternatives to expensive . This model generated $1 million in revenue within the first year, marking an early validation of Atlassian's product-led distribution strategy. In 2004, Atlassian expanded its portfolio with the release of , a collaborative designed for enterprise knowledge sharing and documentation. To build momentum in developer and open-source communities, the company offered free licenses for non-commercial use and small teams, alongside discounted options for qualifying open-source projects, which helped drive adoption and user feedback loops. Atlassian's approach emphasized without , allowing the founders to retain full control over product direction and company culture. Revenue from and fueled steady expansion, with the company reaching approximately 225 employees by 2010. International sales began organically through online channels, extending to and as early as 2007 with the opening of an office to support European customers, followed by targeted marketing in Asian markets. A pivotal move in 2010 was the acquisition of , a web-based hosting service for repositories, for an undisclosed amount. This marked Atlassian's first significant external integration, enhancing Jira's capabilities for code collaboration and reinforcing its appeal to developer workflows while adhering to the bootstrapped ethos of minimal outside funding until a $60 million investment from Accel Partners later that year—sought not for survival but to accelerate scaling. The period saw notable milestones, including reaching $100 million in annual revenue by 2011 and surpassing 20,000 customers across 129 countries by 2012, reflecting broad global adoption. By fiscal year 2014, revenue climbed to $215 million, up 44% from the prior year, solidifying Atlassian's pre-IPO trajectory as a profitable, independent software leader.

IPO and international expansion (2015–2023)

Atlassian went public on , 2015, listing on the under the TEAM and raising $462 million through the sale of 22 million shares priced at $21 each, resulting in an initial of approximately $4.37 billion. The IPO marked a significant milestone for the company, which had bootstrapped its operations for over a , enabling it to fund further product development and global scaling without early-stage reliance. Following the , Atlassian's grew rapidly, reaching $881 million for 2018 (ended June 30, 2018), nearly doubling from $457 million in 2016, driven by increased adoption of its tools among enterprises. The company accelerated its international expansion post-IPO, opening new offices to support a growing global workforce that exceeded 2,500 employees by mid-2018, including a major research and development hub in , , launched in May 2018. By then, Atlassian operated offices across key regions, including (headquarters), , Austin, , , , , and several European locations in the UK, , and , facilitating closer collaboration with international customers in over 180 countries. This physical expansion complemented its digital reach, as the company served more than 125,000 customers worldwide by the end of fiscal 2018. In 2017, Atlassian acquired , a popular visual , for $425 million, integrating it into its ecosystem to enhance options for teams seeking simpler alternatives to . This move broadened its appeal to smaller teams and startups, contributing to post-IPO user growth. By 2020, amid the , Atlassian shifted to a "Team Anywhere" policy in August, allowing its approximately 8,000 employees at the time to work remotely from any location with a legal entity, eliminating mandatory office attendance and emphasizing flexibility to boost productivity and retention. The policy reflected the company's adaptation to distributed work trends, with offices temporarily closed globally starting in March 2020. To streamline its portfolio, Atlassian discontinued HipChat, its enterprise messaging product, with cloud services shutting down in February 2019 and data center/server support ending by June 2020, redirecting resources toward core offerings like , , and integrations. This focus supported ongoing migration efforts, as evidenced by fiscal year (ended June 30, 2023), when revenue reached $2.09 billion, comprising about 59% of and growing 37% year-over-year, fueled by migrations from on-premises deployments. By the end of fiscal , over 250,000 customers were using Atlassian's out of more than 260,000 total customers, indicating near-universal adoption among new users. In October , the company launched in general availability, a designed to map and manage distributed software architectures, further aiding -based teams. Quarterly revenue for the fourth quarter of fiscal stood at $939 million, underscoring sustained in its -centric .

Leadership transitions and recent milestones (2024–2025)

In August 2024, Atlassian co-founder and co-CEO stepped down from his executive role, effective August 31, marking the end of the company's dual-CEO structure that had been in place since its founding. This transition left co-founder as the sole CEO, with remaining on the board of directors and serving as a special advisor to focus on family, , and broader industry contributions. Anu Bharadwaj, who had been appointed in 2023, continued in that role to support the leadership shift and oversee operations during this period. Early in 2025, Atlassian expanded its brand visibility through sports sponsorship, announcing on February 11 a long-term as the official and technology partner of Williams Racing in . The deal rebranded the team as Atlassian Williams Racing for the 2025 season and beyond, integrating Atlassian's collaboration tools into team operations to enhance performance and innovation on the track. Atlassian's financial momentum accelerated in the first calendar quarter of 2025 (Q3 2025), with reaching $1.36 billion, a 14% increase year-over-year, driven by strong cloud adoption and AI-enhanced products. To bolster its AI initiatives, the company grew its workforce by approximately 14% over 2025, expanding headcount to 13,813 employees by June 30, 2025, with a focus on and product teams. September 2025 marked a flurry of strategic acquisitions to strengthen Atlassian's AI and ecosystem. On September 3, the company acquired Cycle App Inc., integrating its AI-powered customer feedback technology into Product Discovery to enhance workflows. The following day, September 4, Atlassian completed the purchase of The Browser Company for $610 million in cash, bringing the developers of the and browsers to accelerate AI-driven workplace tools. On September 18, Atlassian entered into a definitive agreement to acquire , a , for approximately $1 billion in cash and restricted stock, aiming to provide engineering intelligence for AI-era ; the acquisition was completed on November 10, 2025. Throughout 2024 and 2025, Atlassian advanced its environmental commitments, launching updated sustainability goals aligned with science-based targets to achieve across its operations and by no later than 2040. This includes reducing 1, 2, and 3 emissions while prioritizing and decarbonization, building on earlier progress toward 100% in U.S. offices.

Business model

Sales and distribution strategies

Atlassian employs a hybrid sales model that emphasizes product-led growth for smaller teams and self-service onboarding, while providing dedicated account managers and sales support for larger enterprise customers. This approach allows small and medium-sized businesses (SMBs) to adopt tools like Jira and Confluence through transparent, online purchasing without direct sales intervention, fostering rapid viral adoption and scalability. For enterprises with annual contract values exceeding $100,000, the model shifts to sales-led engagement to address complex needs such as custom integrations and compliance requirements. The company's distribution channels combine direct sales with a robust partner ecosystem to reach customers globally. Direct sales occur primarily through the Atlassian website, enabling subscriptions for products. Partnerships with cloud providers like AWS Marketplace and Google Cloud facilitate seamless integration and deployment for customers leveraging multi-cloud environments. Additionally, an extensive network of resellers and solution partners operates in over 100 countries, offering localized support, implementation services, and custom solutions to extend Atlassian's reach beyond direct channels. Pricing follows a freemium structure for accessibility, with a free plan available for up to 10 users on Cloud, including basic features and limited storage. Paid tiers include at $7.91 per user per month and at $14.54 per user per month, billed annually for cloud deployments, with features scaling by automation capacity and storage. For self-managed options, licensing requires annual contracts based on user tiers, starting from production instances for teams of 500 or more users. Customer success initiatives center on structured and high retention through dedicated programs. Atlassian provides free online courses, certifications, and learning paths to accelerate user adoption and skill-building for tools like , serving as a key resource for new customers. The company reports a 95% success rate for cloud migration plans involving and , supported by incentives such as free migration trials and step-up credits for transitioning from on-premises licenses. These efforts emphasize cloud migrations, with 44% of customers achieving faster data-driven decisions post-migration, contributing to sustained across its global base exceeding 300,000 customers. Marketing strategies adopt a content-driven model to educate and engage users, leveraging resources like Atlassian University for ongoing training and developer-focused events. The annual Team '25 conference, held in locations such as Anaheim and Europe, showcases product updates, AI integrations, and best practices, drawing thousands of attendees to foster community and drive adoption through keynotes, workshops, and networking. This approach prioritizes thought leadership and practical value over traditional advertising, aligning with Atlassian's ethos of empowering teams through accessible knowledge sharing.

Financial performance and growth metrics

Atlassian's fiscal year 2025, ending June 30, 2025, marked a period of robust , with reaching $5.22 billion, a 20% increase from the prior year. This performance was driven by strong demand for subscription-based offerings, though the company reported a net loss of $257 million, primarily due to elevated expenditures totaling $2.67 billion focused on innovations and product enhancements. Total assets grew to $6.04 billion by fiscal year-end, reflecting expanded operations and investments in cloud infrastructure. Revenue streams were dominated by cloud subscriptions, which accounted for 66% of total revenue at $3.45 billion, underscoring the shift toward scalable, hosted solutions. licenses contributed 28% or $1.47 billion, while maintenance and other sources, including marketplace apps, made up the remaining 6% at $0.30 billion. These figures highlight Atlassian's strategic emphasis on recurring revenue models, with cloud net revenue retention at 120%, indicating strong customer expansion and retention. As of November 2025, Atlassian's stood at approximately $38.5 billion, positioning it as a significant player in the sector. Founders and each retain about 20% ownership, bolstering Cannon-Brookes' personal net worth to around $10 billion. Key growth drivers included paid seat expansions within existing customers and a 60% year-over-year rise in Data Center-to-cloud migrations, contributing to over 300,000 cloud customers. The operating margin improved slightly to -2% amid 2024 cost optimizations, though non- margins reached 25%, signaling underlying operational efficiency. Since its in 2015, Atlassian's stock has shown volatility, with 2025 peaks fueled by announcements around AI capabilities like Rovo, which attracted 2.3 million monthly active users. This momentum, combined with enterprise adoption, has supported sustained expansion despite macroeconomic pressures.

Acquisitions and partnerships

Key acquisitions

Atlassian has pursued an aggressive acquisition strategy since to expand its portfolio of collaboration and productivity tools, completing 25 acquisitions across various sectors by September 2025. These buyouts have primarily targeted enhancements in code management, project visualization, asynchronous communication, developer insights, and engineering analytics, often integrating acquired technologies into core products like and . The company's acquisitions have been largely funded through substantial cash reserves generated from its subscription-based . Early acquisitions laid the foundation for Atlassian's developer-focused ecosystem. In 2007, Atlassian acquired Cenqua, an Australian software firm, gaining tools such as FishEye for code browsing, for peer code review, and for test coverage analysis, which bolstered its software development offerings. The 2010 purchase of , a Mercurial-based code hosting platform, for an undisclosed amount, addressed the growing need for and collaboration in software teams, eventually evolving into Bitbucket Cloud and Server to support workflows alongside . In 2012, the acquisition of HipChat introduced capabilities tailored for technical teams, though it later faced integration hurdles leading to its sunset—cloud services ended in February 2019 and server versions in 2020—as Atlassian shifted focus to partnerships like . Subsequent deals emphasized visual and remote collaboration tools. The 2017 acquisition of for $425 million introduced a card-based system, enhancing visualization and appealing to non-technical users within Atlassian's ecosystem. This move was strategically aimed at broadening appeal beyond developers to and operations teams. In 2023, Atlassian acquired , a video messaging platform, for $975 million to support asynchronous communication, particularly for remote and hybrid work environments, integrating its screen-recording features to streamline knowledge sharing in tools like . In 2025, Atlassian accelerated its acquisition pace amid leadership transitions and AI-focused milestones, targeting and innovations. On September 3, Cycle App Inc., a for organizing customer feedback and feature ideas, was acquired to embed AI-driven insights directly into Product Discovery, addressing product managers' challenges in prioritizing user signals. The following day, September 4, saw the agreement to acquire The Browser Company, creators of the Arc browser, for $610 million (completed October 21, 2025), to develop AI-enhanced browsing tools for knowledge workers, aiming to create a unified for Atlassian's suite. Later, on September 18, Atlassian agreed to acquire , a , for $1 billion in cash and (completed November 10, 2025), providing engineering intelligence to measure ROI on AI investments and optimize workflows across , , and other tools. These 2025 deals underscore Atlassian's strategy to rapidly advance its product roadmap through external innovation. Overall, these acquisitions have accelerated feature development and market expansion, though not without challenges like product sunsetting and complexities. For instance, the HipChat discontinuation highlighted the need for streamlined portfolios, prompting Atlassian to prioritize high-impact that contribute significantly to its ecosystem's evolution. Funded by cash flows exceeding $1 billion annually in recent years, this approach has enabled Atlassian to maintain agility in a competitive software landscape.

Sponsorships and strategic alliances

Atlassian has engaged in several high-profile sponsorships to enhance brand visibility and align with innovation-driven industries. In February 2025, the company announced a multi-year title sponsorship with Williams in , becoming the Official Title Partner and Official Technology Partner. This partnership features Atlassian's branding prominently on the team's FW47 race cars, driver suits, and teamwear for the 2025 season, marking the largest commercial deal in Williams' 48-year history and supporting the team's efforts to climb the F1 standings. The collaboration integrates Atlassian's teamwork tools into the team's operations, emphasizing themes of high-performance collaboration. In the realm of technology alliances, Atlassian maintains deep integrations with major cloud platforms to facilitate seamless workflows for enterprise users. These include connections with for enhanced across Atlassian products like and , Google Workspace for linking tools such as and with Google services, and for real-time notifications and team alignment in issue tracking. Additionally, Atlassian formed a multi-year strategic agreement with (AWS) in December 2024, aimed at accelerating cloud migrations for millions of enterprise users and unlocking AI-powered capabilities on AWS infrastructure. For , Atlassian supports integrations with , enabling bidirectional data sync between and Salesforce cases to bridge support and engineering teams, often via connectors like those in the Atlassian . Atlassian's philanthropic efforts through the Atlassian Foundation underscore its commitment to social impact, particularly in and equality. Since its inception, the foundation has donated tens of millions of dollars to support under-resourced communities, with a primary focus on scaling educational opportunities for social impact teams. Key partnerships include a collaboration with starting in 2021, renewed with $1.5 million in funding for three years to advance education, and involvement with UNHCR through initiatives like staff webinars and support for programs. These efforts have also provided free or discounted Atlassian tools to over 12,000 nonprofits, fostering adoption in the sector. Beyond major sponsorships and tech integrations, Atlassian supports event-based alliances to engage communities. The company hosts and sponsors its annual Atlassian and conferences, which include dedicated Developer Days featuring expert sessions on product , development, and agile practices, drawing global participants to explore integrations and innovations. These events, along with sponsorships of -led conferences through the Atlassian Event program, promote expertise in Atlassian tools and facilitate networking among solution partners and developers. These sponsorships and alliances have strengthened Atlassian's ecosystem, driving adoption among partners and contributing significantly to revenue growth through channel and integration channels. Atlassian's global presence, spanning over 170 countries, amplifies the scale of these collaborations.

Leadership and corporate culture

Founders and executive team

Atlassian was co-founded in 2002 by and , both graduates of the , where they met as students studying and . Cannon-Brookes, born in 1980, has served as the company's sole CEO since August 2024, following Farquhar's departure from the co-CEO role; he oversees the overall strategic direction and product strategy, emphasizing innovation in collaboration tools like and . His net worth stands at approximately $18.3 billion as of 2025, largely derived from his Atlassian holdings. Farquhar, born in 1979, transitioned to the role of board chair after stepping down as co-CEO in August 2024, where he continues to influence governance while prioritizing initiatives, including the company's commitment to . The 2024 CEO transition, with Farquhar moving to a board and advisory capacity, represented a pivotal evolution in Atlassian's leadership structure. However, reports in 2025 have highlighted tensions and a fallout between the founders, stemming from personal and professional differences, including real estate disputes and Cannon-Brookes' divorce, challenging the preservation of founder-driven continuity. Anu Bharadwaj has served as President since February 2023, having joined Atlassian in 2014 as Head of Product for ; in her role, she manages global operations, customer success, and cross-functional teams to drive enterprise adoption of Atlassian's suite. She announced her departure from the role effective December 31, 2025. Other key executives include Joe Binz, who became in 2022 after prior roles at Workday, overseeing , investor relations, and treasury functions. He announced his retirement effective June 30, 2026. Amy Glancey serves as Chief of Staff to the CEO since 2018, supporting executive operations and strategic initiatives following her experience at . On the board, independent directors such as Karen Dykstra, who joined in April 2025 and brings financial expertise from roles at and , provide oversight on growth and governance matters. Atlassian's is bolstered by the founders' combined ownership of approximately 40% of the company's shares, including super-voting Class B stock that grants them significant voting control and ensures their long-term influence on strategic decisions.

Workplace policies and company ethos

Atlassian introduced its "Team Anywhere" policy in 2020, enabling employees to work remotely from any location where the company has a legal presence, provided there is sufficient overlap for , with no mandates to attend offices. This fully distributed model supports a highly dispersed workforce spanning multiple time zones, fostering flexibility while structuring teams to ensure at least four hours of daily overlap among collaborators. The policy has been credited with high employee satisfaction, with 92% of staff reporting it enables their best work. The 's is guided by five core values established in its early years and outlined in foundational playbooks: "Open , no bullshit," emphasizing ; "Build with heart and balance," promoting sustainable practices; "Don't #@!% the customer," prioritizing user needs; "Play, as a ," encouraging collaborative ; and "Be the change you seek," inspiring proactive contributions. These principles shape daily operations and hiring, reinforcing a of and . Employee benefits align with this , including an unlimited (PTO) policy that grants flexibility without accrual limits, equity grants for all full-time hires to foster ownership, and comprehensive support through partnerships like Modern Health, offering sessions and resources. Atlassian also pursues ambitious goals, such as increasing women's representation to 41%, Black employees to 10%, and Latinx employees to 10%, to build more inclusive . Despite these strengths, Atlassian faced challenges in maintaining balance amid growth, including layoffs of approximately 500 employees (5% of the workforce) in March 2023 to refocus on core priorities and streamline operations. To counter potential , the company emphasizes work-life integration through initiatives like ShipIt, a quarterly 24-hour where employees prototype ideas related to products or processes, promoting creativity without extending regular hours. This approach has contributed to external recognition, including being named one of Australia's Best Workplaces in 2024 by Great Place to Work, highlighting its commitment to a supportive environment.

Controversies and challenges

Data security breaches

In 2019, numerous Atlassian JIRA instances suffered from misconfigurations in permission settings for filters and dashboards, exposing sensitive internal data from over 1,000 organizations, including NASA and Uber. This flaw allowed unauthenticated users to access employee names, email addresses, roles, project details, and other proprietary information without proper authorization checks. The issue arose from default or improper global permission configurations during setup, affecting Fortune 500 companies and government entities. Atlassian promptly issued security advisories and detailed guidance on correcting these misconfigurations, while notifying impacted customers to review and secure their instances. A more severe incident occurred in 2023 with the disclosure of CVE-2023-22515, a critical broken vulnerability in Atlassian Data Center and Server versions 8.0.0 through 8.5.1. This zero-day flaw enabled remote attackers to create unauthorized administrator accounts via template injection without authentication, potentially granting full control over affected systems. Exploitation began in mid-September 2023 by the Chinese state-backed group Storm-0062, with over 200 instances compromised worldwide before the patch. Atlassian disclosed the vulnerability and released fixes in patched versions, such as 8.5.2, on October 4, 2023, and urged immediate upgrades, while collaborating with cybersecurity firms like to track and mitigate ongoing threats. In response to these and other vulnerabilities, Atlassian strengthened its posture by emphasizing (MFA) enforcement options across its cloud and products, allowing administrators to mandate it for all users to prevent unauthorized access. The company conducts annual third-party audits to identify and remediate risks, and it maintains SOC 2 Type II , which verifies effective controls over , availability, processing integrity, confidentiality, and privacy. These measures include rigorous vetting of third-party apps in the Atlassian Marketplace to reduce risks, alongside continuous monitoring and incident response protocols. Atlassian's investments in have further supported these efforts, contributing to broader enterprise despite occasional challenges. The incidents resulted in temporary erosion of customer trust, particularly among users concerned with exposure, though Atlassian's rapid patching and helped limit long-term damage and influenced minor adjustments in sales strategies focused on assurances.

Regulatory and operational issues

In 2020, Atlassian faced public scrutiny in for paying no despite generating over $1 billion in for the 2019 financial year, primarily due to substantial deductions from (R&D) expenditures under the Australian program. This revelation highlighted broader concerns about multinational tech firms minimizing Australian liabilities through aggressive R&D claims and international allocation strategies. By 2024, the company resolved a long-standing dispute with the Australian Taxation Office (ATO) by agreeing to pay $92 million in additional taxes, committing to retain its in to avoid future shifting to lower-tax jurisdictions like . This settlement aligned with ongoing global efforts under the OECD's (BEPS) framework, to which Atlassian has demonstrated compliance through adjusted corporate structures. Atlassian's 2023 workforce reduction, which affected approximately 500 employees or 5% of its global staff, drew criticism for its execution, particularly the use of email notifications to inform affected workers, seen by some as impersonal and lacking adequate support. The layoffs, framed by co-CEOs as a "rebalancing" to streamline operations amid economic pressures, impacted around 120 roles in Australia, including at its Sydney headquarters. Similar backlash emerged in 2025 during another round of cuts totaling 150 jobs in July, where CEO Mike Cannon-Brookes delivered the news via a pre-recorded video, prompting accusations of disrespect and poor communication from employees and media observers. In September 2025, Atlassian laid off an additional 200 customer service and support staff in Europe, again amid restructuring tied to AI integration, which intensified criticism over impersonal handling and support for affected workers. These events underscored operational challenges in managing large-scale redundancies transparently, though no formal unionization drives were publicly confirmed at the Sydney office. On ethical matters, Atlassian has actively advocated for stronger protections in , opposing stringent data localisation requirements in its 2022 submission to the government's National Data Security Action Plan. The company argued that mandating within national borders could compromise security and accessibility without enhancing , aligning with its broader stance against overreach in policies that might infringe on user rights. This position reflects Atlassian's commitment to global standards, as evidenced by its with the Australian Privacy Principles and proactive support for frameworks like the EU AI Act.

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