Empire Distribution
Empire Distribution, stylized as EMPIRE, is an independent American music company that operates as a record label, digital distributor, and music publisher, founded in 2010 by Ghazi Shami and headquartered in San Francisco, California.[1][2] The company focuses on supporting independent artists through non-exclusive partnerships, offering services such as digital distribution to streaming platforms and retailers, talent curation, radio promotion, press campaigns, and publishing administration.[2] EMPIRE's business model emphasizes artist-friendly revenue splits, typically 80/20 in favor of the artist, which has enabled it to build a roster of prominent talent and grow into one of the largest privately held record companies in the United States.[2] It has played a key role in launching and advancing the careers of artists such as Kendrick Lamar, whose early mixtape Section.80 was distributed by the company, as well as XXXTentacion, Anderson .Paak, Cardi B, and more recently Shaboozey.[2][1][3] Since its inception, EMPIRE has expanded internationally with offices in Africa and Europe, including locations in Lagos, Johannesburg, and London, and launched specialized divisions, including a Nashville office in 2019 to target country music and a 2022 acquisition of the electronic music label Dirtybird to enter the dance genre.[1][4] In 2025, the company acquired the historic One Montgomery building in San Francisco and the merchandise firm Top Drawer Merch to further its global reach.[3] EMPIRE continues to innovate in the digital music landscape, supporting a diverse range of genres and artists through hands-on marketing and global presence.[2]History
Founding and early years (2010–2014)
Empire Distribution was founded in 2010 by Ghazi Shami in San Francisco, California, as a digital distribution company aimed at serving independent hip-hop and urban artists who sought alternatives to traditional major label structures. Shami, a Bay Area native with prior experience as an audio engineer and Director of Urban Promotions at InGrooves—a Universal Music Group-owned distribution firm—leveraged his background to create a tech-forward platform that prioritized artist autonomy in an era of shifting digital consumption. The company's initial setup emphasized non-exclusive partnerships with artists and labels, enabling them to maintain ownership of their masters while benefiting from an 80/20 revenue split favoring the creators, a model that contrasted with more restrictive industry norms.[5] From its inception, Empire concentrated on core services like aggregating and delivering music to key digital platforms, including iTunes and emerging streaming services such as Spotify, with operations centered in a modest Bay Area office. This focus allowed independent acts to access global audiences without ceding control, fostering early adoption among urban music creators who previously struggled with digital monetization. Empire's proprietary software also enabled real-time tracking of royalties and sales data, ensuring monthly payouts that built trust and loyalty in the artist community. A pivotal early success came in 2011 with Empire's distribution of Kendrick Lamar's debut studio album Section.80, released independently through Top Dawg Entertainment, which sold over 500,000 units in the United States and marked a breakthrough for both the artist and the distributor. This project highlighted Empire's ability to support high-potential independent releases in the hip-hop space, generating substantial revenue through digital sales and laying the groundwork for the company's growth amid the rise of streaming economics.Expansion phase (2014–2019)
During this period, Empire Distribution transitioned from a primarily digital distribution service to a multifaceted independent label with full-service capabilities, launching Empire Records in 2014 as its first imprint dedicated to artist development and marketing support beyond mere distribution.[5] This shift allowed the company to invest in talent scouting, A&R, and promotional strategies, enabling deeper involvement in project lifecycles while maintaining non-exclusive partnerships that gave artists greater ownership and faster royalty payments.[2] To diversify its portfolio and capture emerging markets, Empire introduced specialized imprints, including Empire Latino in 2018 to focus on Latin music artists and genres, and Empire Nashville in 2019 targeting country and crossover acts.[5] These expansions reflected a strategic push into urban and niche sectors, building on the company's early emphasis on hip-hop and R&B while adapting to streaming-driven trends that favored genre-blending releases. Empire Latino, for instance, facilitated distribution for artists like Luis Enrique, extending reach into 16 Spanish-speaking countries through targeted digital campaigns.[5] Key strategic deals underscored this growth, such as the 2016 partnership with Snoop Dogg's management team, which integrated Empire into high-profile urban projects, and the distribution agreement for Anderson .Paak's album Malibu that same year, debuting at No. 79 on the Billboard 200 and earning critical acclaim for its fusion of soul, hip-hop, and funk.[5] These collaborations not only boosted Empire's visibility but also demonstrated its model of empowering artist labels, as seen with Paak's Steel Wool Records imprint. Fueled by lucrative streaming partnerships with platforms like Spotify and Apple Music that capitalized on the indie sector's rising share of urban music consumption.[5] Industry milestones further solidified Empire's stature, including the workforce expansion to over 50 employees supporting operations in multiple cities, and initial international ventures into Europe through digital distribution deals and a London office.[5] These moves enhanced backend services like data analytics and global royalties, positioning Empire as a scalable alternative to major labels in the evolving digital landscape.Contemporary era (2020–present)
In 2020, Empire launched Empire Publishing, a dedicated division for full songwriting administration and music publishing services, led by industry veterans Al “Butter” McLean and Vinny Kumar to streamline royalty collection and creative support for artists.[6] This move expanded Empire's vertical integration amid the digital music boom. In 2022, the company established Empire Africa, its international arm based in Lagos, Nigeria, to capitalize on the Afrobeats genre's global rise, signing and promoting artists from West African markets including Nigeria and Ghana.[7] The COVID-19 pandemic prompted Empire to pivot toward virtual marketing and digital promotion strategies, aligning with the music industry's surge in streaming consumption that drove overall sector revenue growth.[8] Key successes in this era include the distribution of Shaboozey's genre-blending album Cowboys Live Forever, Outlaws Never Die in 2022, followed by his 2024 release Where I've Been, Isn't Where I'm Going, which featured the crossover hit "A Bar Song (Tipsy)" that debuted at No. 1 on the Billboard Hot 100 and held the position for a record-tying 19 weeks.[9] Empire Africa continued its momentum with the 2025 release of the producer-led compilation Where We Come From Vol. 2: Soundscapes, highlighting emerging Nigerian and African talents. Empire forged high-profile partnerships to amplify its reach, including a multi-year collaboration with León Y Sol Tequila announced in 2024, which debuted at the company's BET Awards brunch event to blend music and lifestyle branding.[10] In 2025, Empire served as a key music partner for NBA All-Star Weekend, curating soundtracks with NBA 2K and hosting events in San Francisco to spotlight its roster.[11] As of 2025, the company employs over 200 staff across global offices in Lagos, London, New York, and Johannesburg, with a growing emphasis on AI-driven analytics and tools—like its partnership with AudioShake for AI-generated stems and lyrics—to optimize artist promotion and data insights.[12][13]Business operations
Distribution and publishing model
Empire Distribution operates a non-exclusive distribution model that allows artists to retain full ownership of their masters and avoid long-term binding contracts, enabling flexibility to partner with multiple entities if desired.[2][14][15] Under this framework, the typical royalty split favors artists at 80/20, with creators receiving 80% of royalties and Empire taking a 20% distribution fee, paid out monthly through transparent tracking systems.[2] Complementing distribution, Empire Publishing—launched in 2020—offers comprehensive administration services to songwriters and publishers, handling the collection of mechanical royalties generated from streams and downloads, as well as performance royalties.[6][16] The division also facilitates sync licensing opportunities, negotiating placements for music in film, television, advertisements, and digital promotions, including emerging uses like AI-generated stems for immersive formats.[6][13][17] This integrated approach ensures artists receive earnings that might otherwise be lost due to administrative hurdles, emphasizing transparency via proprietary software that tracks publishing income in real time.[6] Technologically, Empire differentiates itself with a proprietary analytics platform that provides artists and managers access to real-time streaming data, airplay metrics, and sales insights across digital service providers (DSPs).[5][18] This dashboard supports data-driven decisions, including partnerships with major DSPs like Spotify to enhance playlist placement and algorithmic promotion for distributed releases.[5][19] Empire's marketing strategy relies on an in-house promotion team that leverages social media platforms, particularly TikTok, to capitalize on viral trends and organic growth for hip-hop and urban artists.[20][5] Budgets are allocated based on predictive analytics from the platform, prioritizing campaigns that align with projected streaming trajectories and audience engagement patterns.[5][18] The company's revenue primarily derives from distribution fees, supplemented by publishing administration and sync deals, as well as merchandising and event partnerships through dedicated divisions.[5] This diversified model, with distribution as the foundational stream, has supported Empire's growth into a full-service indie powerhouse.[5][6]Imprints and subsidiaries
Empire Distribution operates a network of specialized imprints and subsidiaries that extend its influence across diverse music genres and international markets, each tailored to specific artistic and regional needs while leveraging the company's core distribution capabilities. The flagship imprint, Empire Records, launched in 2014, primarily focuses on hip-hop and R&B genres. It provides comprehensive artist and repertoire (A&R) services, marketing, and promotional support, enabling independent artists to maintain creative control while accessing global distribution. This imprint has played a key role in Empire's dominance in urban music, supporting the release of high-profile projects that capitalize on streaming platforms.[21] Empire Latino, established in 2015, targets reggaeton, Latin trap, and broader Latin urban sounds, with an emphasis on Spanish-language markets in Latin America and the U.S. The imprint has facilitated major releases, contributing to achievements such as two Latin Grammy wins, three number-one Latin albums on iTunes, one Latin Billboard number-one single, and over one billion streams for its catalog.[22] Empire Nashville, introduced in 2019, concentrates on country, Americana, and genre crossovers, aiming to empower singers and songwriters through artist development and A&R. Led initially by Vice President of A&R Eric Hurt, the division draws on Nashville's ecosystem to sign and nurture talent, marking Empire's strategic entry into mainstream country music.[23] In 2022, Empire Africa was launched as a dedicated hub in Lagos, Nigeria, specializing in Afrobeats, African hip-hop, and regional sounds. Spearheaded by executives including Ezegozie Eze Jr., it focuses on signing and promoting local talents, expanding Empire's footprint across the continent and building on prior distributions of African artists. The imprint supports producer-led initiatives and publishing expansions to highlight emerging voices. In 2025, Empire Africa launched a dedicated publishing arm led by Managing Director Munyaradzi Chanetsa.[7][24] Dirtybird, acquired in 2022, is an electronic and dance music label founded by Claude VonStroke. The acquisition includes the label's catalog and brand (excluding live events), supporting artists in house, bass, and techno genres and marking Empire's entry into electronic music.[4] In July 2025, Empire expanded into the Nordic region (Sweden, Denmark, Norway, Finland, and Iceland) with the appointment of Iman Hazheer as Territory Manager, focusing on artist relations and market development for independent Nordic talent.[25] American Dogwood, formed in September 2025 as a joint imprint with artist Shaboozey, targets country and hip-hop crossovers, with initial signing Kevin Powers.[26] Among other subsidiaries, Empire Publishing, launched in September 2020, handles music rights management and administration. Led by President Vinny Kumar (promoted in 2025) and Al "Butter" McLean, it utilizes proprietary software to ensure transparency in royalties and protect artist earnings, addressing common industry pain points like outdated contact information. Initial signings include producers and songwriters such as !llmind and Mooktoven, integrating seamlessly with Empire's label and distribution arms. Empire owns select external labels, such as Dirtybird, while pursuing strategic partnerships to broaden its portfolio.[6][16][24]Artists
Current roster highlights
Empire Distribution maintains a diverse and active roster of artists spanning hip-hop, R&B, Afrobeats, and genre-blending styles, with a focus on independent partnerships that support ongoing releases and global reach.[26][3] Shaboozey, a country-rap fusion artist, achieved a major breakout in 2024 with his single "A Bar Song (Tipsy)," which topped the Billboard Hot 100 and became one of Empire's highest-streaming tracks, exceeding 10 million units.[3] In 2025, he expanded his collaboration with Empire by co-founding the imprint American Dogwood, aimed at signing and developing Mid-Atlantic-inspired talent.[26][27] Fireboy DML, a leading Nigerian Afrobeats artist, continues to release through Empire Africa in partnership with YBNL Nation, including the 2021 album Apollo and subsequent projects like the 2025 EP Peace by Piece with Pheelz, which features tracks such as "Young Again" emphasizing melodic Afrobeats production.[28][29] His ongoing distribution deal has supported billions of global streams, solidifying his role in Empire's African expansion.[30][31] Tink, an R&B singer known for urban contemporary sounds, has been active under her Winter's Diary imprint via Empire Records, with recent releases including the 2024 collaborative track "Songs About U" with Summer Walker and the December 2024 EP Lost Pages, highlighting introspective themes in her vocal delivery.[32][33][34] Key Glock, a Memphis-based rapper specializing in trap influences, remains a key figure through Paper Route Empire, releasing 2025 collaborations like "Playa Partner" and "Playaz Circle" with PaperRoute Woo, which underscore gritty Southern hip-hop narratives and production.[34][35] Empire's 2025 activities include bolstering its African division with emerging Afrobeats talents via Empire Africa, alongside an extensive roster of over 100 active artists across multiple genres, enabling tailored distribution for hip-hop, R&B, and international acts.[36][3]Past notable signings
Empire Distribution's early partnerships with prominent hip-hop artists helped establish its reputation as a key player in independent music distribution during the 2010s. One of the company's foundational releases was Kendrick Lamar's debut studio album Section.80 in 2011, distributed through Top Dawg Entertainment via Empire, which marked a significant milestone in building credibility within the hip-hop genre. This project, released independently at a time when major labels dominated, showcased Empire's ability to support emerging talent and contributed to Lamar's breakthrough, ultimately aiding the company's growth in urban music circles.[37] In 2016, Empire expanded its genre reach by distributing Anderson .Paak's critically acclaimed album Malibu, released under Steel Wool, OBE, and Art Club imprints, which blended soul, funk, and hip-hop elements to broad appeal. The album's success, including features from artists like Talib Kweli and ScHoolboy Q, highlighted Empire's role in promoting innovative sounds beyond traditional rap, helping the distributor diversify its catalog and attract a wider audience during the rising streaming era.[38] Snoop Dogg's collaborations with Empire began gaining prominence around 2016, including distribution for tracks like "No Pressure" from J Boog's Rose Petals and the Westside remix of Fat Joe and Remy Ma's "All The Way Up," which featured Snoop alongside The Game and E-40. These partnerships evolved into broader distribution deals, such as for Snoop's 2017 album Neva Left under Doggystyle Records, solidifying Empire's ties to West Coast hip-hop legends and enhancing its portfolio of high-profile urban releases.[39] Prior to 2020, Empire also distributed projects connected to 50 Cent through his G-Unit imprint, including the 2015 mixtape Bending Corners Vol. 1 featuring tracks like "I Shoot You Shoot." This association with G-Unit's street-oriented hip-hop underscored Empire's influence among pre-2020 urban icons, providing a platform for mixtape-style releases that resonated in the independent scene.[40] Empire played a pivotal role in the rise of XXXTentacion by signing a $10 million distribution deal in 2018 for his third album ?, which debuted at number one on the Billboard 200 and amassed over 130 million streams in its first week, exemplifying Empire's support for controversial yet commercially successful independent artists in the SoundCloud rap era.[41] Additionally, Empire distributed Cardi B's breakout mixtapes, including Gangsta Bitch Music, Vol. 1 in 2016 and Vol. 2 in 2017, which helped launch her career with viral hits like "Foreva" and established her as a dominant force in female rap, contributing to Empire's reputation for nurturing emerging hip-hop talent ahead of major label deals.[21] Other early signings like DRAM further propelled Empire's streaming momentum in the late 2010s, with the distribution of his 2015 EP #1Epic (via Atlantic Records) and 2016 album Big Baby DRAM, including the hit single "Broccoli" featuring Lil Yachty. These releases capitalized on viral social media buzz and playlist placements, driving significant streaming numbers and exemplifying how Empire's model supported artists in leveraging digital platforms for rapid growth.[21]Discography
Selected albums
Empire Distribution has played a pivotal role in amplifying independent artists across genres through its distribution services, enabling breakthrough releases that achieved commercial and critical acclaim. The following selection highlights landmark full-length albums from 2011 to 2025, showcasing Empire's impact on hip-hop, R&B, reggae, Afrobeats, and genre-blending projects. These albums demonstrate Empire's focus on diverse, high-impact releases that often topped niche charts or garnered global streaming milestones, while avoiding exhaustive discographies.| Album | Artist | Year | Key Achievements and Significance |
|---|---|---|---|
| Section.80 | Kendrick Lamar | 2011 | Debuted at No. 1 on the Billboard Top Heatseekers Albums chart, marking Lamar's early independent breakthrough and Empire's inaugural major hip-hop distribution success. The project sold over 5,000 copies in its first week and established Lamar as a lyrical force in underground rap.[42][43] |
| Malibu | Anderson .Paak | 2016 | Peaked at No. 9 on the Billboard Top R&B/Hip-Hop Albums chart and earned a Grammy nomination for Best Urban Contemporary Album; the soulful fusion of funk, hip-hop, and R&B solidified Paak's reputation as a versatile producer-performer. Distributed via Empire in partnership with OBE and Steel Wool, it amassed gold certification by the RIAA through sustained streaming and sales.[44][45][46] |
| Avrakedabra | Morgan Heritage | 2017 | Followed the group's Grammy-winning Strictly Roots, blending traditional reggae with pop and rock elements to expand the genre's global reach; tracks like "One Family" featuring Ziggy and Stephen Marley highlighted familial themes in roots music. Empire's distribution supported its international tour and positioned it as a bridge between classic reggae and contemporary sounds.[47][48] |
| Apollo | Fireboy DML | 2020 | Debuted on Nigeria's Top 50 Albums chart and surpassed 100 million streams on Spotify, driving Afrobeats' international crossover with romantic R&B-infused tracks like "Tattoo"; Empire's global push via YBNL Nation helped it achieve strong regional performance. The album's eclectic features, including D Smoke, underscored Fireboy's evolution from his debut.[49][30][50] |
| Alfredo | Freddie Gibbs & The Alchemist | 2020 | Critically hailed boom-bap collaboration that debuted at No. 12 on the Billboard Top R&B/Hip-Hop Albums chart; Empire's distribution through ESGN and ALC amplified its underground appeal, with production nods to classic East Coast rap influencing a new wave of lyricists. The project's raw storytelling earned Gibbs further acclaim as a street-rap auteur.[51][52] |
| Mr. Money with the Vibe | Asake | 2022 | Recorded the largest debut week for any album in Nigeria that year, topping local charts and exceeding 10 million first-week streams; Empire's partnership with YBNL propelled Asake's amapiano-Afrobeats style to global audiences, with hits like "Nzaza" fueling dance trends. This release cemented Empire's dominance in African music distribution.[30][53] |
| Cowboys Live Forever, Outlaws Never Die | Shaboozey | 2022 | Blended country, hip-hop, and trap to pioneer Black cowboy narratives, distributed under Empire's American Dogwood imprint, it laid groundwork for Shaboozey's 2024 mainstream breakthrough, emphasizing rural Southern roots. The album's thematic depth highlighted genre hybridity in modern music.[54][55] |
| Where I've Been, Isn't Where I'm Going | Shaboozey | 2024 | Debuted at No. 5 on the Billboard 200, driven by crossover single "A Bar Song (Tipsy)"; Empire's support elevated Shaboozey's country-rap fusion to platinum status, marking a historic moment for diverse representation in Nashville charts. The introspective tracks reflected personal growth amid rising fame.[56][57] |
| Alfredo 2 | Freddie Gibbs & The Alchemist | 2025 | Sequel to the acclaimed 2020 collaboration, debuted at No. 13 on the Billboard 200 with 37,000 units; distributed via Empire, it continued to showcase Gibbs' lyrical prowess and Alchemist's production, reinforcing Empire's role in underground hip-hop revivals.[58] |
| Where I've Been, Isn't Where I'm Going: The Complete Edition | Shaboozey | 2025 | Expanded edition of the 2024 breakthrough album, featuring new collaborations with Jelly Roll, Myles Smith, and Sierra Ferrell; released via Empire's American Dogwood, it extended the project's chart success and highlighted ongoing genre fusion.[59] |
Notable singles
Empire Distribution has been instrumental in the success of several standout singles across hip-hop and country genres, often propelling independent artists to mainstream prominence through strategic distribution and marketing. One early breakthrough was Fat Joe and Remy Ma's "All the Way Up" in 2016, which peaked at No. 27 on the Billboard Hot 100 and earned a triple platinum certification from the RIAA for over 3 million units sold in the U.S. The track's infectious energy and features from French Montana and Infared contributed to its viral appeal on platforms like Vine, marking a significant win for Empire's growing roster. In 2017, Kodak Black's "Tunnel Vision" further showcased Empire's hip-hop dominance, reaching No. 6 on the Billboard Hot 100 and achieving quadruple platinum status from the RIAA, reflecting over 4 million equivalent units. Released ahead of his debut album Painting Pictures, the single's raw introspection and trap production resonated widely, solidifying Kodak's breakthrough and Empire's role in amplifying Florida's sound.[60] Shifting to contemporary crossovers, Shaboozey's "A Bar Song (Tipsy)" in 2024 became a landmark for Empire, topping the Billboard Hot 100 for a record-tying 19 weeks and earning diamond certification from the RIAA by September 2025 for 10 million units. Blending country and hip-hop elements with an interpolation of J-Kwon’s "Tipsy," the track's viral TikTok presence and radio dominance highlighted Empire's expansion into genre-blending hits, making it one of the fastest solo songs to reach diamond status. More recently, the 2025 trap collaboration "Playa Partner" by PaperRoute Woo and Key Glock, released under Paper Route Empire, has generated early streaming buzz with over 5 million global streams in its first week across platforms like Spotify and Apple Music.[61] As a gritty anthem from the Memphis trap scene, it underscores Empire's ongoing support for rising Southern acts, though chart performance remains emergent as of November 2025. Other key Empire-distributed singles include Trinidad James' "All Gold Everything" (2012), which peaked at No. 36 on the Billboard Hot 100 and received platinum certification for 1 million units, fueling early buzz through its boastful Atlanta swagger. Similarly, Hopsin's "Ill Mind of Hopsin 5" (2012) amassed over 100 million YouTube views and earned platinum status, exemplifying Empire's strength in raw, independent lyricism that bypassed traditional radio paths.[62] These releases highlight Empire's track record in nurturing viral moments and commercial longevity.Awards and nominations
Grammy Awards
Empire Distribution has earned recognition at the Grammy Awards through its distribution of independent releases across genres like reggae, hip-hop, and country, demonstrating the company's role in elevating indie artists to major contention. From 2015 to 2017, the company was associated with eight nominations, highlighting its early impact in hip-hop and reggae categories. A notable achievement came in 2016 with a win for Best Reggae Album. By November 2025, with the announcement of the 2026 Grammy nominations, Empire-associated projects had accumulated over 25 nominations and 1 win, particularly in emerging country crossovers and additional categories, underscoring its success as an independent distributor competing with major labels.[63][64][65][66] The following table summarizes key Grammy nominations and wins for projects distributed by Empire up to the 2025 ceremony:| Year | Artist | Project | Category | Outcome |
|---|---|---|---|---|
| 2015 | Shaggy | Out of Many, One Music | Best Reggae Album | Nominated[67] |
| 2016 | Morgan Heritage | Strictly Roots | Best Reggae Album | Won[68] |
| 2017 | Anderson .Paak | Malibu | Best Urban Contemporary Album | Nominated[63] |
| 2017 | Anderson .Paak | N/A | Best New Artist | Nominated[63] |
| 2017 | Fat Joe & Remy Ma | All the Way Up | Best Rap Performance | Nominated[63] |
| 2017 | Fat Joe & Remy Ma | All the Way Up | Best Rap Song | Nominated[63] |
| 2017 | D.R.A.M. feat. Lil Yachty | Broccoli | Best Rap/Sung Performance | Nominated[63] |
| 2017 | J Boog | Rose Petals | Best Reggae Album | Nominated |
| 2018 | Morgan Heritage | Avrakedabra | Best Reggae Album | Nominated[47] |
| 2018 | J Boog | Wash House Ting | Best Reggae Album | Nominated[69] |
| 2025 | Shaboozey | A Bar Song (Tipsy) | Song of the Year | Nominated[70][71] |
| 2025 | Shaboozey | A Bar Song (Tipsy) | Best Country Song | Nominated[70][71] |
| 2025 | Shaboozey | A Bar Song (Tipsy) | Best Country Solo Performance | Nominated[70][71] |
| 2025 | Shaboozey feat. Beyoncé | Spaghetti | Best Melodic Rap Performance | Nominated[70][72] |
| 2025 | Shaboozey & Jelly Roll | Amen | Best Country Duo/Group Performance | Nominated[70] |
| 2025 | Shaboozey | N/A | Best New Artist | Nominated[70][73] |