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Eva Marie

Natalie Eva Marie (born September 19, 1984), known professionally as Eva Marie, is an American actress, model, businesswoman, and former professional wrestler best known for her tenure with WWE and her role on the reality television series Total Divas. Born in Walnut Creek, California, and raised in nearby Concord to an Italian-American father and Mexican-American mother, Eva Marie played soccer as a forward for the California State University, Fullerton Titans before pursuing a career in modeling. After signing with WWE in 2013, she debuted on the main roster later that year, initially gaining attention through her appearances on Total Divas, which chronicled her transition from the runway to the wrestling ring, including a return to WWE in 2020–2021. Her in-ring career included training at the WWE Performance Center in NXT, where she developed her athletic style, and main roster feuds that highlighted her as a polarizing figure among fans due to her glamorous persona and signature crimson hair. Beyond wrestling, Eva Marie has appeared in films such as Inconceivable (2017), Hard Kill (2019), and Paradise City (2021), and she launched her entrepreneurial ventures in 2016 with NEM Fashion, a women's apparel line emphasizing empowerment and anti-bullying, which secured wholesale distribution with Nordstrom.com. She expanded her business empire to include NEM Fit, a fitness program, and NEM Recovery Centers, which provide treatment for addiction and support for veterans. In her personal life, she married fitness coach Jonathan Coyle in 2014, but the couple separated in 2023 and filed for divorce in December 2024.

Early life

Family background

Natalie Eva Marie Nelson was born on September 19, 1984, in . She is the youngest of four children, with three older brothers named Nathan, Neal, and Nick. Her parents are and Josie Nelson. Nelson's ancestry includes heritage from her father and Mexican heritage from her mother. The family relocated to , soon after her birth, where she spent her early years. Raised in a supportive that emphasized physical activity, Nelson was exposed to from a young age, often playing soccer with her brothers as part of family activities. This environment fostered her lifelong interest in and fitness.

Education and initial pursuits

Natalie Eva Marie Nelson attended Northgate High School in , where she excelled in soccer and graduated in 2002. Influenced by her family's athletic background, she pursued soccer competitively during her high school years. Following high school, Nelson enrolled at in , earning an associate's degree in art while playing on the soccer team. There, she achieved Junior College All-American honors as a forward, showcasing her athletic prowess over two successful seasons. She later transferred to , where she resumed playing soccer after walking on to the team and ultimately graduated with a in business management, along with a minor in . After completing her degree, Nelson relocated to Los Angeles to pursue opportunities in acting and modeling, marking her transition from athletics to the entertainment and fitness industries. She built an early career as a fitness model, competing in events such as the 2012 Powertec Model & Fitness competition, which she won, and participating in various photo shoots and fashion showcases. These pursuits helped her establish a social media presence focused on fitness and modeling, emphasizing her toned physique and motivational content prior to her entry into professional wrestling.

Professional wrestling career

WWE signing and main roster debut (2013–2015)

Eva Marie signed a developmental contract with in the summer of 2013 after participating in the and completing a four-week tryout at the in . Her pre-existing modeling background contributed to her casting on the E! reality series , which premiered on July 28, 2013, and provided her with immediate visibility within the company. She made her main roster debut on the July 22, 2013, episode of during a TV segment, where she joined fellow cast members and slapped color commentator to assert her presence. This appearance tied into early storylines emphasizing the cast as a faction, with Eva Marie aligning with as their manager in August 2013. Her first in-ring action came on the October 7, 2013, episode of in a six-Diva , teaming with and against , Aksana, and . On November 4, 2013, during , Eva Marie secured her first televised victory by pinning Tamina in a six-Diva alongside against AJ , Tamina, and Aksana. Throughout 2014, Eva Marie transitioned into a full-time in-ring competitor, adopting a persona known as "All Red Everything" to highlight her signature and ring gear. She became embroiled in feuds with and elements of the NXT women's division, often positioned as an antagonist receiving a protected despite evident in-ring limitations, such as botched moves and reliance on interference for victories. Notable encounters included losses to on in July and August 2014, where frequently intervened as part of her own with the . By mid-2015, amid ongoing of her wrestling ability from fans and reports of internal discussions about her future, reassigned Eva Marie to the NXT brand to focus on skill development rather than pursuing an immediate release.

NXT developmental (2015–2016)

In mid-2015, following struggles on the main roster, Eva Marie was reassigned to WWE's NXT developmental brand to focus on improving her in-ring skills. This move allowed her to train intensively at the in , where she worked with coaches including Sara Amato and to refine her technique and match psychology. Eva Marie balanced this regimen with part-time sessions in , emphasizing her commitment to addressing prior criticisms of her wrestling proficiency. Upon her NXT return, Eva Marie adopted a heel persona, quickly generating significant fan heat through provocative promos and an arrogant attitude that positioned her as an antagonist to the women's division. She debuted in the ring on the July 22, 2015, episode, defeating local competitor in a match to establish momentum. Subsequent victories included a roll-up win over Carmella on August 26, 2015, at NXT's live event in , and a controversial decision against on September 2, 2015, where referee distractions fueled accusations of cheating. Her character evolved further through alliances, notably partnering with in early 2016 to target fan favorites like Bayley and Carmella, including a win over the duo on February 24, 2016, via interference. Eva Marie's NXT run featured high-profile challenges that highlighted her heel role but also drew scrutiny for her limited technical execution. On November 18, 2015, she interrupted Bayley's championship celebration to demand a title shot, leading to a November 25 match where Bayley retained the via submission. In 2016, she confronted on January 13 before suffering a decisive loss to the rising star on April 27, marking one of her final televised outings. Despite these efforts, fan reception remained largely negative, with critics noting her matches often lacked energy and polish, making it challenging for audiences to invest in her as a credible competitor. Her NXT tenure culminated in a main roster call-up, appearing on the March 28, 2016, episode of to aid her allies in a multi-woman brawl.

Return to main roster (2016–2017)

In July 2016, Eva Marie was drafted to the SmackDown brand during the , marking her return to the main roster after a stint in NXT. She made her initial appearance on the July 26 episode of SmackDown Live, entering to a custom voiceover introduction that highlighted her glamorous persona while drawing significant boos from the crowd, solidifying her role as a who thrived on audience disdain. Her time in NXT had honed her in-ring fundamentals, allowing her to embrace a more confident character upon promotion. Eva Marie's on-screen return was delayed by a storyline angle. Scheduled to face on the August 2 episode of SmackDown Live, she instead no-sold an attack, claimed a legitimate , and abruptly left the arena in an , avoiding the match and building heat as an evasive antagonist. This led to her in-ring debut two weeks later on August 16, where she competed against in a singles match, submitting to the Figure-Eight leglock after a competitive but one-sided bout that underscored her underdog status. Shortly after her debut, Eva Marie was suspended for 30 days on , , for her first violation of WWE's wellness policy, which sidelined her from all programming and s until mid-September. Upon eligibility for return, she remained off television due to a combination of real and storyline injuries, including reports of ongoing physical issues that limited her to sporadic appearances in late and early 2017. During this period, her persona evolved through promotional vignettes and teases, positioning her as a cunning opportunist, though she did not engage in major televised feuds. Eva Marie made brief returns to live events in 2017, competing in and multi-woman matches against competitors like and , but her television presence was minimal amid persistent injury concerns. Her final WWE appearances occurred in house shows that spring, after which she was absent from programming. On August 4, 2017, WWE announced that Eva Marie and the company had mutually parted ways, ending her four-year tenure. In a statement on social media following her release, Eva Marie expressed gratitude for her WWE experience, describing it as "an incredible 4 years" and crediting the organization for her personal and professional growth, while noting the challenges that shaped her resilience. She emphasized the bittersweet nature of the departure, highlighting opportunities in entertainment beyond wrestling.

WWE comeback (2020–2021)

In October 2020, reports emerged that Eva Marie had re-signed with after a three-year absence, marking her return to the company following her previous release in 2017. This development was confirmed by multiple wrestling news outlets, positioning her for a comeback on the brand. Although initial plans kept her off television for several months, promotional vignettes teasing "the Eva-lution" began airing on starting May 3, 2021, building anticipation for her on-screen reappearance. Eva Marie made her televised return on the June 14, 2021, episode of , introducing wrestler —rechristened Doudrop—as her enforcer and ally. In this role, Marie adopted a manipulative managerial persona, positioning herself as the mouthpiece for the powerhouse Doudrop while orchestrating attacks and interferences to elevate her partner's status. The duo quickly engaged in a feud with and , defeating them in their in-ring debut match on the June 21 episode of , where Marie's involvement was primarily non-competitive but highlighted her commanding presence. This storyline extended to individual rivalries, with Marie later targeting , leading to a high-profile confrontation at on August 21, 2021, where Bliss defeated Marie in a singles match lasting under four minutes. Throughout her brief run, Marie participated in several in-ring bouts, including losses to Doudrop in storyline betrayals and the aforementioned defeat to Bliss, amid creative shifts that transitioned her from a pure managerial role to active competitor. In a 2025 interview, Marie reflected on these performances, admitting that ring rust from her extended hiatus left her reliant on opponents to "carry" matches, emphasizing her self-awareness of limitations after four years away and a focus on shorter bouts to rebuild comfort. Despite the challenges, her partnership provided a significant push for Doudrop (Niven), who gained prominence through the alliance, securing victories and establishing herself as a main roster threat before transitioning to solo opportunities post-separation. WWE's creative direction evolved unexpectedly, with original intentions for a longer-term managerial arc curtailed by internal changes, culminating in Marie's release on November 4, 2021, as part of a broader wave of talent cuts affecting over a dozen performers. This second departure ended her tenure after just five months on television, though it had briefly revitalized interest in her character and aided Niven's ascent.

Other media and ventures

Television and reality appearances

Eva Marie joined the cast of E!'s reality series upon her WWE signing, debuting in the premiere episode on July 28, 2013, as one of the original seven members exploring the personal and professional lives of 's female performers. Her storylines across the show's first six seasons highlighted her modeling background, marriage to Jonathan Coyle, fitness regimen, and tensions with fellow Divas like and , often blending her on-screen persona with off-ring challenges. Through these narratives, provided viewers insight into the evolving dynamics of 's women's division during a transitional era. The series significantly elevated the visibility of WWE's female talent, with Eva Marie's charismatic "All Red Everything" presence contributing to the show's appeal and helping attract a wider to beyond traditional matches. Her participation underscored the platform's role in humanizing the performers and promoting themes, as episodes frequently addressed struggles and locker room rivalries that mirrored broader industry shifts toward greater opportunities for women. After departing WWE in August 2017, Eva Marie transitioned to guest appearances on podcasts and online talk formats, where she reflected on her wrestling tenure and personal growth. Notable spots included the 2021 episode of Renee Paquette's Oral Sessions podcast, discussing her unique career path and fan perceptions. From 2023 to 2025, she continued engaging audiences through digital interviews on and platforms like , sharing candid accounts of her WWE exit, recovery from injuries, and sobriety journey without pursuing new ongoing television roles. Examples include a 2023 appearance on The Hopeaholics Podcast focusing on her post-WWE life and a November 2025 episode of with and Toni Berenato, where she addressed her 2021 return plans and in-ring limitations. These discussions often tied back to her experiences, reinforcing her influence in popularizing women's wrestling narratives.

Acting and film roles

Eva Marie transitioned into scripted acting following her wrestling career, leveraging her on-screen presence and physicality honed from professional athletics and modeling. Her debut came in the 2017 psychological thriller Inconceivable, directed by Jonathan Baker, where she played Linda, a supporting role in a narrative centered on a family's entanglement with a dangerous leading to obsession and violence. The film, which also starred and , marked her entry into feature-length cinema, showcasing her ability to portray intense, dramatic characters amid a cast of established actors. Building on this, Marie took on more action-oriented parts, reflecting her athletic background. In 2020, she appeared in the action thriller Hard Kill, directed by Matt Eskandari, as Sasha Zindel, a skilled operative in a team tasked with thwarting a terrorist plot involving . Co-starring and , the film highlighted her in high-energy fight sequences and tactical scenarios, drawing parallels to her wrestling experience in performing under pressure. Expanding to television, Marie portrayed Jade in the 2021 supernatural drama series Paradise City, a spin-off of American Satan, appearing in eight episodes across the first season. As Jade, she embodied a complex figure navigating a world of music, fame, and dark forces in Los Angeles, contributing to the show's blend of horror and rock 'n' roll themes. This recurring role allowed her to explore serialized storytelling, contrasting her earlier one-off film appearances. In 2023, Marie stepped into a leading role in the action-thriller Phoenix, directed by Daniel Zirilli, playing U.S. Army Fiona "Phoenix" Grant, a instructor in who embarks on a mission after her father's . The film, also featuring and , emphasized her as a resilient in and pursuit sequences, underscoring her growing presence in genre cinema. Additionally, Marie completed work on the comedy-heist film Action #1 around , portraying a in a story about geeky enthusiasts attempting a major theft, though the project remains unreleased as of 2025. Despite these credits, her acting career has not yet yielded major breakthroughs in mainstream productions, with roles primarily in independent and action fare. Her modeling experience briefly aided her casting in visually dynamic parts requiring strong physical appeal.

Business endeavors

In 2016, Natalie Eva Marie launched NEM Fashion, a focused on apparel and accessories designed to empower women through affordable, stylish clothing that promotes confidence and self-expression. The brand, inspired by her "All Red Everything" persona from her wrestling days, includes items like lines and everyday wear, with a portion of profits donated to initiatives via the NEM Foundation. Around 2018, Eva Marie expanded into with NEM Fit, an coaching program offering workout plans, guidance, and body transformation challenges tailored for women seeking sustainable health improvements. The initiative evolved into a , EvaFit, providing workout tracking, meal logging, and video tutorials for exercises, emphasizing consistency and mindset shifts over quick fixes. Following her second WWE departure in 2021, Eva Marie grew her influence as a personality and podcast co-host, leveraging platforms like and to share fitness tips, motivational content, and recovery stories to over a million followers. In 2023, she co-launched The Hopeaholics , which features interviews with individuals overcoming and challenges, drawing from her own journey to inspire listeners. That same year, she opened NEM Recovery Centers in , a facility offering personalized rehab programs rooted in holistic care and community support. In 2023, Eva Marie engaged in discussions with about a potential return but no agreement was reached, framing the opportunity as a strategic move to expand her personal brand. By November 2025, in recent interviews, she reiterated her openness to opportunities, viewing them as viable avenues for professional growth while prioritizing her entrepreneurial commitments.

Personal life

Relationships and family

Eva Marie married fitness coach and business partner Jonathan Coyle on October 20, 2014, after a brief courtship that began in early 2014. The couple separated in October 2023 and Eva Marie filed for divorce in in late December 2024, citing after nearly a decade of marriage. In a 2025 podcast appearance on Daria and Toni Unwrapped, Eva Marie opened up about the divorce for the first time publicly, revealing she had kept the separation private from even close friends and family to focus on her personal growth and sobriety journey. She described the period as chaotic yet ultimately liberating, emphasizing her newfound peace amid the transition. Following her 2021 WWE release, Eva Marie relocated from back to her home state of , where she has balanced her entrepreneurial pursuits, including launching NEM Recovery Centers, with rebuilding her personal life post-separation.

Interests and advocacy

Eva Marie has long been passionate about and , viewing them as essential components of personal and physical . She founded NEM Fit, a designed specifically for women, featuring progressive workouts aimed at building strength, burning , and fostering consistent healthy habits. Through this venture, she emphasizes functional movements and body sculpting to help participants achieve a "bikini-ready aesthetic" while promoting overall . Her advocacy for plays a central role in her wellness philosophy, where she promotes balanced, nutrient-dense eating to sustain and performance levels. Eva Marie has shared insights into following a Paleo-inspired rich in grass-fed meats, , and fruits, while advising on portion control and cheat meals to maintain motivation during demanding schedules. She extends this guidance through her line, Reign Body Fuel, which supports and as part of a holistic approach to . In the 2020s, Eva Marie has been vocal about mental health, particularly the intense pressures of her WWE career, in interviews where she discusses overcoming addiction, achieving sobriety for over a decade, and managing ADHD. These conversations highlight her journey toward self-awareness and resilience, often tying professional stresses to broader wellness needs. She channels this experience into advocacy via NEM Recovery Centers, which provide treatment for substance abuse and mental health challenges, including specialized support for veterans. Her openness aims to destigmatize these issues and encourage others to seek help. Eva Marie actively supports through speaking engagements and motivational content, drawing from her experiences to inspire audiences on topics like , , and self-improvement. Up to 2025, she has participated in events and podcasts emphasizing authenticity and navigating high-pressure environments, positioning herself as a for female . Her pursuits also integrate with family life, where she promotes shared healthy routines to nurture household well-being. Among her personal hobbies, fuels her sense of adventure and cultural exploration, often inspiring content that blends with her for balanced living. Fashion remains a key interest, shaping her entrepreneurial brand with a focus on stylish, empowering apparel that reflects her evolution beyond .

Championships and accomplishments

Professional wrestling achievements

Eva Marie did not capture any major singles championships during her WWE career, focusing instead on building her in-ring presence through developmental opportunities and team efforts that highlighted the evolving women's division. In NXT from 2015 to 2016, she actively participated in high-profile events, including an unsuccessful challenge against Bayley for the on the November 25, 2015, episode of . She also competed in the No. 1 Contender's for the on the January 13, 2016, episode, where she was eliminated en route to Carmella's victory. These appearances marked her efforts to establish credibility in the competitive NXT women's roster. She was ranked No. 50 in the inaugural PWI Women's 50 in 2016. On the main roster, Eva Marie achieved tag team success as part of Team Total Divas, which defeated Team B.A.D. & Blonde in a 10-woman tag team match on the WrestleMania 32 Kickoff on April 3, 2016, contributing to the team's momentum during the early stages of the women's evolution. As an original cast member of the reality series Total Divas starting in 2013, she helped expose the athletic and personal sides of WWE's female performers to a broader audience, contributing to the popularization of the division. Upon her 2020 return to , Eva Marie aligned with (billed as Doudrop), serving as her on-screen mentor and advocate, which facilitated Niven's integration into prominent storylines and matches on and SmackDown.

Modeling and fitness honors

Eva Marie began her fitness modeling career in the early , competing in regional bikini and model . In 2012, she won the Powertech Model & Competition, marking her first major honor in the field. This victory highlighted her physique and poise, establishing her as an emerging talent in fitness modeling. Her modeling presence expanded through features in prominent publications during 2013–2015. She appeared on the cover of Hers in 2014, showcasing her dedication to and wellness. Additionally, she was named to Maxim's Hot 100 list in 2014, recognizing her as one of the year's most appealing figures in and . These features helped propel her visibility, leading to her recruitment by in 2013. Social media played a pivotal role in her rise, with her account growing rapidly amid her tenure. By April 2016, she had amassed over 3 million followers, sharing workout routines, motivational content, and behind-the-scenes glimpses into her lifestyle. Eva Marie secured several endorsements that underscored her in . She partnered with Ryderwear in 2019 as an official , promoting activewear through her training content. In 2023, she signed with , a performance swim and brand, aligning with her emphasis on versatile athletic training. In the 2020s, her online presence earned further acclaim. She was named a finalist for the American Influencer Awards' Female Fitness Influencer of the Year in , celebrated for her engaging that inspires women in and .

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