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Expedia

, Inc. is an American company that operates a portfolio of leading online brands and platforms, enabling consumers and businesses to search, plan, and services such as flights, hotels, car rentals, vacation packages, and activities worldwide. Founded on October 22, 1996, as a division of under the name Microsoft Expedia, the company pioneered online booking and has grown into one of the largest players in the global through strategic spin-offs, acquisitions, and expansions. Headquartered in , , serves and business travelers, powering over 100 million room nights quarterly across its ecosystem as of Q3 2025. The company's flagship consumer brands include Expedia.com, a comprehensive travel marketplace; Hotels.com, focused on hotel reservations with its loyalty program; Vrbo, specializing in vacation rentals; and trivago, a hotel metasearch engine. It also operates business-to-business solutions like Expedia Partner Solutions for connecting travel suppliers with partners and technology platforms that connect suppliers with travelers. As of November 2025, Expedia Group employs around 16,500 people and reports a market capitalization of approximately $32 billion, with strong growth in gross bookings and revenue driven by digital innovation and global expansion. Expedia's evolution reflects the rise of in travel: after its initial launch, sold a majority stake to USA Networks (later IAC) in 2001 for $1.6 billion, leading to its independence as a in 2005 via from IAC. Key milestones include the 2015 purchase of for $1.6 billion to bolster its U.S. , and the 2018 rebranding to to encompass its diverse holdings, which now include over 20 brands serving more than 200 countries. In recent years, the company has emphasized sustainability, technology like AI-driven personalization, and recovery from the , achieving record revenue growth of 9% year-over-year in Q3 2025.

History

Founding and Microsoft era (1996–2000)

Expedia originated as an internal project at , spearheaded by , who convinced company leadership to pivot from a planned travel guidebook toward an online booking platform. Launched on October 22, 1996, as Microsoft Expedia Travel Services and integrated into the , it marked one of the earliest efforts to digitize travel reservations for consumers. At its debut, Expedia focused primarily on enabling users to search for and book tickets, accommodations, and car rentals through a user-friendly , leveraging partnerships with major and suppliers to offer availability and pricing. The emphasized ease of use, with features like fare comparisons and promotional incentives, such as tickets and stays, to drive early adoption amid the nascent growth of . By 1997, enhancements based on user feedback streamlined the booking process for these core services, positioning Expedia as a pioneer in online . Expedia's growth accelerated with international expansion starting in late 1998, when launched a localized version in the , providing UK consumers with access to domestic and global travel options tailored to local currencies and preferences. This was followed by entries into , , and by mid-1999, broadening its reach to key markets with high internet penetration and travel demand. In preparation for independence, separated Expedia's assets on October 1, 1999, incorporating it as Expedia, Inc. The company went public via an on November 10, 1999, selling 5.2 million shares at $14 each to raise $72.8 million, representing about 15% of the company, while retained an 86.4% majority stake.

IAC acquisition and spinoff (2001–2005)

In July 2001, USA Networks, Inc. (later renamed IAC/InterActiveCorp) agreed to acquire a 75% controlling stake in Expedia from for approximately $1.4 billion in stock, a deal that closed in February 2002 after shareholder approval. This acquisition integrated Expedia into USA Networks' growing portfolio of interactive travel services, which was rebranded as IAC Travel, positioning the company as a leader in online travel bookings amid the post-dot-com recovery. Under IAC's ownership, Expedia benefited from shared resources and strategic synergies, including enhanced marketing and technology investments to bolster its merchant model for and reservations. IAC pursued aggressive consolidation in the online travel sector during this period, completing several key acquisitions to diversify Expedia's offerings. In August 2003, IAC acquired the remaining 25% stake in Expedia that it did not already own, fully integrating the company. That same year, IAC purchased the outstanding public shares of for about $1.1 billion in stock, merging it with Expedia to strengthen its hotel booking capabilities and expand inventory. Additionally, in September 2003, IAC acquired , an opaque-fare travel site, for $685 million, adding a complementary brand focused on discounted last-minute deals. These moves enhanced Expedia's portfolio, enabling cross-promotions and broader market coverage without direct competition among brands. Operationally, IAC's stewardship drove Expedia's expansion into packaged vacations—combining flights, hotels, and car rentals—and international markets, with launches of localized sites in countries including the , , , and by 2005. This shift diversified revenue beyond standalone bookings and tapped global demand, contributing to robust growth; net revenue rose from $221 million in 2001 to approximately $582 million in 2002, $824 million in 2003, $1.84 billion in 2004, and $2.12 billion in 2005. By late 2004, IAC announced plans to its travel division to unlock value for shareholders, culminating in the August 9, 2005, completion of the separation of Expedia, Inc. as an independent . The distributed one share of Expedia stock to IAC shareholders for every four shares of IAC held, with Expedia retaining brands like and . , who had served as IAC Travel's president and CFO, was appointed CEO of the new entity, leading Expedia into its next phase of autonomous growth.

Independent expansion and TripAdvisor split (2006–2019)

Following the spinoff from IAC in 2005, Expedia pursued independent growth by expanding its portfolio through strategic acquisitions and enhancing its international footprint. In July 2008, Expedia announced its agreement to acquire Venere.com, an Italy-based online specializing in hotel reservations across , the , and , with relationships to approximately 29,000 properties. The deal, completed in 2008, was estimated at $340 million to $390 million and aimed to bolster Expedia's agency model in key European markets, where Venere operated localized sites and added over 1,000 properties monthly. Expedia continued its acquisition strategy to consolidate market share, culminating in the 2015 purchase of Worldwide for an enterprise value of approximately $1.6 billion, including $1.2 billion in cash after accounting for net debt. The transaction, announced in and closed in September after U.S. Department of Justice antitrust review, integrated Orbitz's brands like .com and Cheapoair, adding significant lodging and air inventory while expanding Expedia's loyalty ecosystem. This move helped drive global scale, with Expedia launching localized websites in more than 65 countries by mid-2015 and achieving annual of $6.67 billion that year, reflecting 16% year-over-year growth amid rising international bookings. A pivotal event in this period was the separation from , which Expedia had acquired in 2004 as part of its IAC-era portfolio for $237 million to build a reviews and media platform. In April 2011, Expedia announced plans to as a separate to allow each entity to pursue distinct strategies—Expedia focusing on transactional bookings and on advertising and content. Shareholders approved the split in December 2011, and the transaction closed on December 20, 2011, preceded by a one-for-two of Expedia shares; Expedia then distributed one share of to every two shares of Expedia held by shareholders as of the record date. began trading independently on under the symbol "TRIP" on December 21, 2011, marking the full operational and financial separation. Under the of CEO , who assumed the role in 2005 following the IAC spinoff and served until 2017, Expedia prioritized digital innovation to support its expansion. Khosrowshahi oversaw the development of mobile-first applications, which by 2015 accounted for a growing share of bookings as Expedia shifted from a "mobile-second" approach to integrating features like seamless search and personalized recommendations. Concurrently, the company enhanced through initiatives, including the Expedia Rewards program launched in the mid-2000s and expanded during this era to offer points redeemable for flights, hotels, and experiences without blackout dates, fostering repeat business amid competitive pressures. In 2018, the company rebranded from Expedia, Inc. to , Inc. to better reflect its expanded portfolio of brands.

Restructuring and modern initiatives (2020–present)

The COVID-19 pandemic severely impacted Expedia Group in 2020, with total revenue dropping 57% year-over-year to $5.2 billion due to widespread travel restrictions and reduced consumer spending. To navigate the crisis, the company implemented aggressive cost-cutting measures, including layoffs affecting approximately 3,000 employees, or about 12% of its direct workforce, as part of broader restructuring efforts. Additionally, Expedia raised $3.2 billion in new capital through a combination of $1.2 billion in perpetual preferred stock and $2 billion in debt financing to bolster liquidity and support operations amid the downturn. Leadership transitions played a key role in steering the company's recovery. Peter Kern, who had served as interim CEO following the departure of Mark Okerstrom in early 2020, was appointed permanent CEO later that year and continued to lead through the post-pandemic rebound until 2024. In February 2024, Expedia announced that Ariane Gorin, previously president of , would succeed Kern as CEO effective May 13, 2024, marking a shift toward emphasizing B2B growth and technological innovation under her tenure. Under this leadership, Expedia pursued modern initiatives to enhance its technological edge and expand market reach. In 2025, the company partnered with to integrate its booking capabilities into , enabling AI-powered travel planning and seamless itinerary creation directly within the chatbot interface. Building on this, Expedia announced a partnership with in February 2025, allowing customers to book the airline's full network of 117 destinations across its platforms, including Expedia, , and , for the first time through an online . In May 2025, Expedia expanded its B2B platform with generative AI tools, including new APIs for personalized trip recommendations and advertising solutions like Smart Trip AI, aimed at helping partners such as hotels and airlines drive growth through data-driven insights. By 2025, these efforts contributed to strong financial momentum, as evidenced by third-quarter earnings showing total gross bookings growth of 12% year-over-year to $30.7 billion, fueled by a 26% increase in B2B bookings and 13% growth in lodging. Expedia also released its "Unpack '26" trends report in October 2025, analyzing global traveler data to highlight emerging patterns such as through farm stays and salvaged historic properties, alongside AI-driven personalization and experiential travel like set-jetting inspired by media.

Business Model and Operations

Revenue streams and booking processes

Expedia Group's revenue primarily derives from three core models: the merchant model, the agency model, and advertising services. In the merchant model, Expedia purchases travel inventory, such as hotel rooms, at discounted rates from suppliers and resells it to consumers at a markup. This approach allows Expedia to control pricing and inventory while generating direct margins on the difference between purchase and sale prices. Conversely, the agency model involves earning commissions from travel providers without purchasing inventory upfront; for instance, Expedia receives commissions on flight bookings arranged through its platform. comes from arrangements with partners, including hotels, airlines, and other travel entities that bid to promote their offerings on Expedia's sites and apps. The booking process begins with users searching Expedia's platform, which aggregates inventory from over 500 airlines and more than 3.5 million properties worldwide. Travelers can filter options by price, location, dates, and amenities, with results powered by feeds from suppliers. Once selected, users proceed to a streamlined checkout for individual services like flights or hotels, or opt for bundled packages that combine elements such as flights and accommodations in one transaction for convenience and potential discounts. Payments are processed securely, often with options for flexible cancellation policies, and confirmations are sent via or app notifications. In , Expedia introduced AI-powered personalization enhancements, such as trip planners that suggest tailored itineraries based on user preferences and past behavior. As of 2024, Expedia Group's reached $13.7 billion, reflecting a 7% increase from the prior year. bookings, encompassing hotels and short-term rentals, accounted for approximately 82% of this revenue. Air and other transportation services, including car rentals, contributed around 10%, while accounted for about 8%. B2B solutions, including corporate and partner integrations, represented roughly 30% of total revenue ($4.1 billion), underscoring accelerated growth through expanded partnerships. These proportions highlight Expedia's emphasis on high-margin while diversifying through transportation, , and B2B services. Operationally, Expedia processes over 150 million bookings annually across its web and mobile platforms, facilitating gross bookings valued at $110 billion in 2024. This scale is supported by algorithms that adjust rates in real-time based on demand, competitor pricing, and market conditions, ensuring competitive offerings for users while optimizing supplier yields. The platform's vast network enables seamless handling of this volume, with more than 135 million room nights booked globally in 2024 alone.

Technology platforms and AI integrations

Expedia's technological centers on platforms designed to facilitate seamless bookings and partner integrations. Expedia Partner Solutions (EPS) serves as the primary B2B platform, offering a suite of that enable travel providers, agencies, and corporations to access Expedia's global inventory of over 750,000 and streamline operations such as reservations, payments, and . This platform supports customizable integrations, allowing partners to embed functionalities into their own systems for enhanced efficiency. Complementing EPS is the White Label Template, a booking engine that permits brands to create branded experiences, including search, shopping, and post-booking services, without developing underlying technology from scratch. Throughout the 2010s, Expedia underwent a significant shift toward a mobile-first strategy to align with rising adoption among travelers. In 2011, the company launched its "Expedia Everywhere" initiative, introducing dedicated apps like Expedia Hotels for , which enabled quick bookings in just four taps and marked the beginning of a broader push into mobile-led services. This evolution continued with acquisitions such as Mobiata in 2010, enhancing and capabilities for flight tracking and personalized offers. By the early , Expedia accelerated its cloud infrastructure modernization, completing a massive migration to (AWS) that improved server utilization and reduced environmental impact through greater efficiency. Expedia has increasingly integrated to enhance user experiences and operational capabilities. In May 2024, the company unveiled Romie, a progressively intelligent assistant designed to assist with itinerary planning, trip research, booking, and real-time adjustments such as handling flight delays. Romie operates as a virtual , summarizing reviews and providing proactive suggestions to reduce travel stress. Building on this, Expedia announced generative partnerships in 2025, including a collaboration with to embed travel planning tools directly into for predictive search and seamless discovery. This integration leverages Expedia's data to enable conversational booking, where users can query options like "find a getaway under $500" and receive tailored itineraries. Machine learning plays a critical role in Expedia's security measures, particularly through its Fraud Prevention as a Service (FPaaS), which uses to detect and block fraudulent transactions in via booking screening and account . This system analyzes patterns to prevent unauthorized activities, helping partners like reduce risks before they impact customers. Expedia's unified platform further supports these efforts by processing vast datasets for and response. At the core of these technologies is Expedia's extensive , accumulated over more than 30 years since its founding in , which fuels personalized recommendations and . By applying to booking histories, search behaviors, and preferences, the delivers tailored suggestions, such as destination matches or pricing alerts, enhancing user satisfaction while optimizing utilization. All data handling adheres to global privacy standards, including full compliance with the General Data Protection Regulation (GDPR) through transparent collection practices, user consent mechanisms, and secure storage protocols. Expedia's privacy statement outlines how personal data is used solely for service improvement and shared only with necessary partners under strict controls.

Brands and Subsidiaries

Consumer-facing brands

Expedia Group's consumer-facing brands provide tailored platforms for individual travelers, emphasizing diverse booking options from comprehensive trips to specialized accommodations. The flagship brand, Expedia.com, operates as a full-service , enabling users to search and book flights, hotels, car rentals, vacation packages, activities, and cruises in one interface. This comprehensive approach differentiates Expedia.com by offering integrated tools for planning multi-component itineraries, appealing to users seeking convenience and broad options across global destinations. Hotels.com focuses exclusively on lodging, curating a vast inventory of hotels, vacation homes, apartments, villas, and hostels to meet varied needs. Renowned for its rewards structure—where members earned a free night after 10 paid stays—the brand integrated into the One Key in , allowing seamless earning and redemption of rewards across Expedia Group's ecosystem. This specialization positions Hotels.com as the go-to resource for accommodation-centric searches, prioritizing user-friendly filters for properties based on amenities, location, and guest reviews. Vrbo targets vacation rentals, specializing in whole-home stays that provide privacy, space, and home-like comforts for families and groups. Acquired as part of Expedia's $3.9 billion purchase of in 2015, Vrbo has grown to feature over 2 million listings worldwide, emphasizing longer stays and unique properties like beach houses and cabins. Its strategy highlights family travel by promoting features such as multiple bedrooms, kitchens, and proximity to attractions, setting it apart from traditional bookings. Trivago is a that allows users to compare prices and options from various online travel agencies and booking sites. Expedia Group acquired a majority stake in trivago in 2013, and it operates independently while benefiting from the group's technology and data. Trivago reaches users in over 190 countries through localized versions, focusing on advertising revenue from sponsored listings. Complementing the core trio, Orbitz caters to budget-conscious explorers with competitive deals on flights, hotels, and packages, supported by its Orbucks that delivers instant rewards on purchases. Travelocity, acquired alongside Orbitz in 2015, specializes in bundled vacation deals, combining flights and hotels to offer cost-effective, all-in-one packages for leisure trips. These brands enhance the portfolio by addressing value-driven and packaged travel segments, respectively. The One Key program, launched in July 2023, unifies rewards across Expedia.com, , and , where members earn OneKeyCash on eligible bookings and redeem it flexibly without , fostering loyalty through a single account. Expedia Group's consumer brands reach over 70 countries via more than 200 localized websites, driving total gross bookings of $110.9 billion in 2024, with consumer-facing segments forming the majority. This global scale underscores their role in powering accessible , with 's emphasis on immersive, home-based experiences further distinguishing it for group and vacations.

B2B and enterprise solutions

Expedia Group's B2B offerings, primarily through its Expedia Partner Solutions (EPS) division, provide technology platforms and services designed to enable businesses such as agencies, airlines, corporations, and online retailers to integrate and distribute inventory. EPS delivers a suite of , including the Rapid API, which allows partners to access real-time data for scalable lodging, flight, , and activity bookings, supporting customized experiences without building from scratch. This platform serves over 60,000 partners globally, facilitating more than 100 million room nights and $25 billion in gross bookings annually as of 2024. A core component of these solutions is the Solutions, which empower small and medium-sized enterprises (SMEs) and larger corporations to offer branded travel booking interfaces tailored to their needs, such as embedding loyalty redemptions or policy-compliant options directly into their systems. For , EPS collaborates with travel management companies (TMCs) to provide API-driven tools for booking and distribution, emphasizing efficiency in areas like expense tracking and through integrated flows, though direct corporate platforms like the former Egencia were divested in 2021. These services generated $4.1 billion in revenue for in 2024, representing approximately 30% of the company's total $13.7 billion revenue, driven by commissions from partner bookings. In 2025, expanded its B2B capabilities with new advertising-focused s, including the Lodging Sponsored Listings , which enables partners to display targeted promotions on their own sites and apps, enhancing opportunities through sponsored . Additional innovations, such as the with 15 new GraphQL-based features, automate post-booking processes to reduce operational costs for partners handling high-volume corporate or travel. These updates build on -powered tools like Smart Trip for personalized trip planning, further supporting enterprise needs in dynamic travel distribution. Expedia's B2B operations span a global footprint, connecting partners to inventory across more than 190 countries and territories for car rentals and over 170,000 activities worldwide, with tools for and policy enforcement integrated via to ensure in multinational corporate environments. The emphasizes sustainable options, providing partners with access to eco-certified accommodations and carbon offset features to meet demands for responsible booking practices.

Financial Performance

Historical revenue and growth

Expedia's financial trajectory began with modest revenues in its formative years, reporting approximately $39 million in fiscal before accelerating post its public launch and subsequent to $208 million by fiscal 2000. Following the from IAC, annual reached $2.1 billion, supported by expanding online bookings and international reach. From 2006 to 2019, Expedia's revenue grew at a compound annual growth rate (CAGR) of about 15%, climbing from $2.23 billion to $12.06 billion by 2019. This expansion was driven by organic demand in leisure and business travel alongside key acquisitions that bolstered scale; for instance, the 2015 acquisition of Orbitz added roughly $1 billion in annual revenue through integrated brands and synergies. Gross bookings, representing the total value of travel transactions facilitated, surged from approximately $16 billion in 2005 to over $100 billion in 2019, underscoring Expedia's increasing . Throughout this period, the company sustained average EBITDA margins of around 20%, indicative of operational leverage from technology investments and cost efficiencies. By 2015, these efforts positioned Expedia as the second-largest online worldwide by gross bookings, behind only , solidifying its competitive stature in the sector.

Recent fiscal results and projections

Expedia Group's financial performance has shown steady recovery and following the , with reaching $12.84 billion in , marking a 10% increase year-over-year from $11.67 billion in 2022, driven by rebounding . In 2024, the company achieved of $13.69 billion, reflecting 6.7% compared to , alongside a of $1.23 billion, which represented significant profitability gains amid stabilizing global . This progress underscores Expedia's adaptation to post-pandemic market dynamics, including enhanced digital booking capabilities and diversified streams. In the first half of 2025, Expedia continued its upward trajectory, reporting second-quarter revenue of $3.79 billion, a 6% increase year-over-year, with gross bookings rising 5% to $30.41 billion, fueled by strong performance in B2B and segments. Third-quarter results further exceeded expectations, with gross bookings climbing 12% to $30.73 billion and revenue growing 9% to $4.41 billion; adjusted EBITDA increased 16% to $1.45 billion, expanding margins by 208 basis points to 32.9%. GAAP net income for the quarter surged 40% to $959 million, highlighting operational efficiencies and robust demand in and experiences. Looking ahead, Expedia raised its full-year 2025 guidance, projecting 7% growth in gross bookings and 6-7% in revenue, with adjusted EBITDA margins expected to expand by approximately 2 percentage points over 2024 levels. For the fourth quarter, the company anticipates bookings and revenue to increase 6% to 8%. On the sheet, Expedia reduced long-term to $4.47 billion as of September 30, 2025, through strategic refinancing of maturing notes, while maintaining total around $6.2 billion and bolstering with $7.26 billion in and equivalents. These efforts support sustained financial health amid competitive pressures in the online travel sector. The strong quarterly performance propelled Expedia's stock (NASDAQ: EXPE) to surge approximately 18% in after-hours trading following the Q3 earnings release on November 6, 2025, reflecting investor confidence in the company's growth outlook.

Leadership and Governance

Executive team

Ariane Gorin serves as Chief Executive Officer of Expedia Group, a position she has held since May 13, 2024. In this role, she oversees the company's global operations, including its consumer and B2B travel platforms. Gorin joined Expedia in 2013 after spending a decade at Microsoft in various technology and strategy roles, and she previously led Expedia for Business as president. Under her leadership, Expedia has emphasized AI integrations across its products for enhanced search, review summarization, and customer service, alongside B2B expansion through new partnerships and platform enhancements. Her tenure has been credited with driving the company's strong third-quarter 2025 performance, including 12% year-over-year bookings growth and 9% revenue increase, exceeding expectations amid robust travel demand. Scott Schenkel has been since February 2025, managing Expedia's financial strategy for its $13.69 billion in 2024 . With over 30 years of experience in and finance, including prior roles as interim CEO and at , Schenkel has focused on operational efficiency and capital allocation, supporting share repurchases of over 12 million shares worth $1.6 billion in 2024. Ramana Thumu is , appointed in October 2024, where he leads engineering, data, , cloud platforms, and security initiatives to drive technological innovation. Thumu brings more than 20 years of experience from roles at Fanatics and , emphasizing scalable tech infrastructure for Expedia's global operations. Robert Dzielak serves as Chief Legal Officer and , responsible for all legal, government affairs, and matters since 2018. In 2024, his total compensation reached approximately $10 million, reflecting the demands of navigating complex regulatory environments in the sector. Expedia Group's team received average total compensation exceeding $10 million in 2024, with CEO Gorin's package at $24.93 million, underscoring the high-stakes required to sustain growth in a competitive online market.

Board structure and key decisions

Expedia Group's board of directors consists of 11 members as of 2025, including seven independent directors and chaired by , who brings legacy ties from IAC/InterActiveCorp. The board features notable diversity, with 4 women (36%) among its members, such as , Moina Banerjee, and Patricia Menendez Cambo, alongside tech sector expertise from figures like Alexandr Wang. Key board decisions in recent years have shaped strategic initiatives. In 2023, the board approved the launch of the , unifying rewards across Expedia's major brands to enhance and cross-platform engagement. In 2024, it endorsed the CEO transition from Peter Kern to Ariane Gorin, effective May 13, to ensure leadership continuity amid evolving travel market dynamics. By 2025, the board supported expansions in integrations, including the partnership with to embed travel booking capabilities into , aiming to streamline discovery and reservations through generative . compensation averages around $300,000 annually, comprising cash retainers, equity grants, and fees, designed to align interests with shareholders. practices emphasize alignment through stock ownership requirements, mandating covered directors to hold shares valued at least three times their annual cash retainer within five years of appointment. The company conducts annual shareholder meetings, with the 2025 event held on June 3 approving elections and . maintains compliance with listing standards, having resolved prior notifications in 2019 related to composition.

Partnerships and Sponsorships

Sports and media collaborations

Expedia Group has pursued strategic sponsorships in major sports leagues to boost brand awareness and facilitate fan . A prominent example was its ship with for the Champions League. In February 2023, Expedia renewed its role as the official through the 2023-24 season, launching the Expedia Live hub to support fans in booking accommodations and flights for matches across and the . This initiative provided exclusive perks, such as customized packages and promotional offers tailored to match schedules, enhancing accessibility for international supporters. The collaboration extended through the 2023-24 season, with Expedia Live designated as the official supplier for the , including the final in 2024. This included on-site activations, such as an immersive pop-up experience at the in ahead of the final, where fans could explore travel options and engage with branded content. Expedia also released data-driven reports on fan travel trends, highlighting high-demand destinations like for away games, to inform its marketing efforts. In addition, Expedia maintains a principal sponsorship with as the official travel partner since 2019, extended in March 2023 for four years through the 2026-27 season. This deal, valued at approximately £9 million annually, includes "Travel Hubs" for fans to access deals on flights and hotels for matches, as well as promotional campaigns like "Finding " launched in 2024. In February 2024, Expedia entered a multi-year agreement as the official travel partner of , Mexico's premier soccer league, in partnership with . Aimed at the growing and Mexican markets, the deal embeds Expedia's booking platform within TelevisaUnivision's multi-channel Liga MX coverage, enabling seamless reservations for tickets, hotels, and flights directly for match attendees. Campaigns like the "Inseparables" emphasized family bonds through soccer travel, further integrating emotional storytelling with practical booking incentives. Beyond professional leagues, Expedia expanded into in February 2024 through a partnership with Stack Sports, focusing on easing logistics for families attending tournaments and events. This alliance offers bundled travel solutions, including discounted hotels and flights, via a dedicated platform to reduce planning burdens and promote broader participation in amateur athletics. On the front, Expedia forged an innovative content partnership with Beautiful Destinations in April 2025 to elevate campaigns. Through Expedia's E Studio, the collaboration produces shoppable, visually compelling travel videos and images for advertising partners, drawing on Beautiful Destinations' expertise in destination to drive engagement and conversions. These sports and media initiatives amplified Expedia's visibility to a global audience of sports enthusiasts, with the UEFA partnership reaching hundreds of millions of viewers through broadcasts and events during its tenure. Overall, such sponsorships contributed to the surge in , which represents 10% of worldwide expenditure and correlates with heightened demand in promoted destinations.

Technology and airline alliances

In 2025, Expedia Group significantly expanded its airline integrations to enhance distribution capabilities and access to premium content. A key development was the February partnership with Southwest Airlines, enabling Expedia to offer flights across the carrier's full network of 117 destinations in 11 countries, marking the first time Southwest made its inventory available through a major online travel agency. This integration leverages Expedia's technology to boost visibility and bookings for Southwest while providing travelers with broader options. Additionally, Expedia announced expansions with Hawaiian Airlines, Avianca, and Turkish Airlines in March 2025, focusing on enhanced content distribution including New Distribution Capability (NDC) standards to deliver personalized offers and dynamic pricing. These collaborations aim to capture surging global air travel demand, projected to reach 5.2 billion passengers by year-end. Expedia's technology alliances in recent years have emphasized AI-driven innovations and loyalty enhancements. In October 2024, Expedia partnered with to integrate loyalty rewards, allowing users booking eligible accommodations via to earn points from both Microsoft Rewards and Expedia's One Key program, thereby incentivizing searches and conversions. Building on this, a 2025 collaboration with integrated Expedia's tools into as an app, enabling -powered trip planning with real-time booking capabilities for flights, hotels, and activities. This partnership utilizes OpenAI's generative to provide seamless, conversational recommendations. On the B2B front, Expedia Partner Solutions (EPS) drove expansions through new API launches in 2025, enabling and inventory management for partners. These , part of a broader in May, integrate with over 700,000 properties and support real-time rate adjustments to optimize . Expedia's affiliate and exceeds 60,000 entities worldwide, including travel agencies, airlines, and corporations, facilitating white-label solutions and co-branded experiences. These alliances have yielded measurable outcomes, including an 8% increase in ticket sales and 10% growth in booking value for participating airlines via tools like Flights Sponsored Listings. Enhanced data sharing across partnerships has enabled more personalized offers, contributing to overall flight booking growth and improved traveler engagement.

Controversies and Legal Issues

Refund and customer service disputes

During the in 2020 and 2021, Expedia faced significant backlash and legal challenges over delays in processing refunds for canceled flights, with multiple lawsuits alleging violations of laws and breach of refund policies. One prominent case, filed in , claimed Expedia denied refunds for flights canceled due to the outbreak, instead offering credits or vouchers that did not comply with federal regulations requiring cash refunds for significant disruptions. These disputes contributed to broader industry scrutiny, as the U.S. enforced refund rules that resulted in over $600 million returned to passengers across airlines and online travel agencies for pandemic-related cancellations. In response to these issues, several class actions were settled, though specific Expedia settlements varied; for instance, related litigation over refund practices led to court-ordered reimbursements, but no single $7 million payout was isolated to COVID refunds in 2022 records. The company maintained that refund processing depended on airline partners, but plaintiffs argued Expedia's role as intermediary created undue delays. More recent disputes in 2024 and 2025 have centered on allegations of non-notification for flight cancellations and inadequate refund handling, leading to small claims victories and ongoing class suits. A February 2025 class action in California accused Expedia of promising refunds within 7-10 business days but failing to deliver, leaving consumers without funds for rebooking. Individual small claims cases, such as one resolved in October 2025, resulted in full refunds plus court costs for affected travelers. VRBO, Expedia's vacation rental subsidiary, has encountered similar refund conflicts, particularly for properties impacted by weather or owner cancellations, with consumers reporting challenges in obtaining reimbursements despite platform guarantees. These VRBO cases often involve disputes over accessibility or misrepresented conditions, escalating to chargebacks or regulatory complaints. Customer service criticisms have persisted, with common complaints including prolonged response times of 24-48 hours for refund inquiries and denials for disruptions like weather events, where Expedia cites airline policies. The has documented thousands of unresolved issues related to refunds and service delays, contributing to Expedia's mixed accreditation status despite formal compliance. VRBO-specific grievances add to this volume, focusing on inconsistent enforcement of refund protections for rentals. To address these concerns, Expedia updated its policies in , enhancing the Extenuating Circumstances Policy to mandate full refunds for eligible disruptions before check-in and partial refunds for ongoing stays, streamlining e-credit issuance for faster resolutions. By 2025, the company deployed AI-powered virtual agents in , which now resolve over half of inquiries autonomously, significantly improving efficiency and reducing wait times compared to traditional . These AI tools, integrated into the Expedia app and partnerships, handle refund requests and trip adjustments 24/7, marking a shift toward proactive delivery.

Advertising and regulatory violations

Expedia has faced several regulatory investigations and legal actions related to its advertising practices and compliance with competition laws. In December 2020, European consumer authorities coordinated by the launched an enforcement action against Expedia for potentially misleading consumers through undisclosed fees, such as local taxes not included in initial search prices, and fake discounts where properties were presented as reduced without clarifying that the reference price was not the actual standard price. The probe also addressed misleading search rankings, where paid accommodations appeared preferentially without disclosure, leading Expedia to update its website to enhance transparency on pricing, discounts, and rankings in line with consumer protection laws. The coordinated with national authorities in 2020 to enforce changes against Expedia for displaying hotel properties as "discounted" based on provider-supplied standard prices that were not verified as genuine, without indicating this limitation to users. In the realm of merger-related antitrust scrutiny, Expedia's 2015 acquisition of underwent review by the U.S. Department of Justice's Antitrust Division, which ultimately decided not to challenge the $1.6 billion deal, concluding it was unlikely to substantially lessen competition or harm consumers in the online travel booking market. No divestitures were required as part of the approval process. A under Title III of the Helms-Burton Act in 2025, alleging that Expedia trafficked in a confiscated Cuban island property by facilitating bookings, resulted in a $29.8 million verdict against and three subsidiaries in April 2025. However, on September 5, 2025, the federal trial court in overturned the verdict, granting judgment as a matter of law in favor of the defendants. Additional violations have included disputes over tax collections and fee disclosures. In 2015, the District of Columbia prevailed in a long-running tax case against Expedia and other online travel agencies, with the D.C. Court of Appeals upholding a $60 million judgment for unpaid hotel occupancy taxes on the full retail price charged to consumers, rather than the discounted wholesale rates paid to hotels. In 2024, Expedia faced a lawsuit in alleging deceptive advertising practices, including false claims about pricing and availability that misled consumers into bookings; the rejected the class action in March 2024. In response to these challenges, Expedia implemented enhancements in its booking processes starting , 2025, aligning with a new rule banning hidden "junk fees" by displaying total prices—including all mandatory fees like charges—upfront on search pages, with pop-ups and disclaimers reinforcing the all-in cost throughout the flow. These updates aimed to address complaints about surprise fees, as identified in industry research. Furthermore, European competition authorities continue to monitor Expedia's post-merger practices following the acquisition, including compliance with commitments on pricing parity and information, as part of broader oversight in 2025.

References

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