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Fought & Lost

"Fought & Lost" is a power ballad single by English singer-songwriter , featuring a by of the rock band . Released on 24 May 2023 by Records, the song was co-written by Ryder, composer Tom Howe, and songwriter Jamie Hartman, and it premiered in the penultimate episode ("") of the third and final season of the Apple TV+ comedy-drama series , where it underscores a pivotal emotional scene involving the AFC Richmond football team's farewell. The track explores themes of , heartbreak, and the value of striving despite defeat, drawing directly from Ryder's own decade-and-a-half-long in industry before achieving mainstream success with his 2022 entry "." Its orchestral version appears on the official Ted Lasso: Season 3 (Apple TV+ Original Series Soundtrack), amplifying its dramatic impact in the series' narrative of personal growth and closure. "Fought & Lost" earned critical acclaim for its soaring vocals and May's signature guitar work, leading to a for the 75th Primetime Emmy for Outstanding Original in 2023, marking Ryder's first such recognition in television composition. Although it did not win—losing to Ed Sheeran's "A " from the same series—the song resonated with audiences, inspiring live performances, including a duet with Ted Lasso actress and acoustic renditions that highlighted its anthemic quality.

Background

Development

Following his second-place finish representing the at the with ""—the country's best result since 1998— gained substantial international recognition, culminating in the release of his debut album There's Nothing But Space, Man! in December 2022 and sparking widespread interest from labels, producers, and media projects seeking new material from the rising artist. This momentum directly influenced the conceptualization of "Fought & Lost," with the song's core idea emerging from Ryder's reflections on personal and professional setbacks experienced amid the intense post-Eurovision period of 2022-2023, including the pressures of transitioning from viral performer to established recording artist while navigating high expectations and industry demands. In early 2023, Ryder began collaborating with producers and songwriters Hartman and Tom Howe—known for his work on 's score—to shape the track specifically for the Apple TV+ series' third season, focusing on its anthemic resilience theme to align with the show's narrative of perseverance. To amplify the song's emotional and musical impact, the team decided to incorporate a guest artist for a signature guitar element; leveraging Ryder's prior connections to through performances with at Eurovision 2022 and the tribute concert, outreach was made to in spring 2023, resulting in his contribution of a distinctive solo. The overall production timeline positioned the track for its premiere in the penultimate episode of Ted Lasso season 3, "," airing in May 2023.

Writing and inspiration

"Fought & Lost" was co-written by alongside Jamie Hartman and Tom Howe, who also served as producers on the track. The song emerged during collaborative sessions tailored for the penultimate episode of season 3, capturing a moment of emotional climax in the series. The track draws inspiration from universal themes of and , emphasizing the human capacity to persevere after defeat. Ryder has described it as an for "hope seekers and faith keepers," those who sustain their dreams amid repeated setbacks and "knock-backs." This sentiment is embodied in the chorus hook, "fought and lost but we'll fight again," which underscores a defiant resolve to continue striving. The song's tone reflects influences from rock anthems, particularly evoking the style of , as the writing process was sparked by a experience that infused the composition with epic, uplifting energy. Ryder's own journey, marked by years of perseverance as a and near-misses in the music industry before his 2022 Eurovision breakthrough, informed the song's message of enduring optimism in the face of rejection. Brian May's guest guitar solo further amplified this rock-inspired defiance, building on prior collaborations between Ryder and guitarist.

Production

Recording process

The song's development began in summer , when composers Tom Howe and Jamie Hartman created an initial demo with a . A writing session with in late finalized the lyrics and featured a new demo with his vocals. Howe then added strings and other elements, with the full track taking about a year to complete, including Brian May's contribution ahead of its early 2023 finalization. Brian May provided the guitar solo.

Personnel

The song "Fought & Lost" credits , Jamie Hartman, and Tom Howe as its writers. performed lead and backing vocals on the track. provided the . Jamie Hartman served as the . Dan Grech-Marguerat handled programming and mixing. Additional personnel included piano by Eli Rise, background vocals by Chris Mann and Nelson Beato, and strings arranged by Tom Howe.

Composition

Musical style

"Fought & Lost" is a pop-rock ballad characterized by its anthemic quality and arena rock influences, drawing parallels to Queen's sound through Brian May's involvement. The track employs a verse-chorus form with a bridge, running for a duration of 4:12, in the key of C major, and at a moderate tempo of approximately 73 BPM. Its instrumentation features piano-led verses that build gradually with rousing string accompaniment, culminating in a full band climax highlighted by an solo performed by . In contrast to Sam Ryder's earlier work like "Spaceman," which emphasized pop elements, "Fought & Lost" incorporates a heavier rock edge due to May's guitar contribution.

Lyrics and themes

The lyrics of "Fought & Lost" open with a poignant contrast between outward celebration and inner turmoil, as in the first verse: "Congratulations / On your jubilation / Our hearts are breakin' underneath all the / This devastation / Is of our own makin' / But we've never tasted this much bitterness before." This sets a of emotional , acknowledging the pain of self-inflicted loss while recognizing its unprecedented intensity.[]https://www.musixmatch.com/lyrics/Sam-Ryder-Brian-May/Fought-Lost-Brian-May The reinforces defiance with lines like "So we will see you here / Same time, same place next year / And you may win this battle, but you'll never win the war / Better to have fought and lost than never fought at all," emphasizing persistence beyond immediate defeat. Central themes revolve around through , where the song portrays setbacks as inevitable yet surmountable, drawing from the universal truth that "everybody falls / But some of us are born to fight and fight and fight some more." Emotional emerges in admissions of heartbreak and , such as "We wanted it so bad / Gave it all we had / Oh, but wanting it doesn't always make it yours," highlighting the raw sting of unfulfilled desire. in adversity is celebrated as an act of itself, inspired by real-life battles where "defeat looms in that glimmer of a moment right before life's magic is spun," positioning the fight as a path to eventual victory. Sam Ryder described it as a track for " seekers and keepers... regardless of the knock backs, the almosts, the falls and the s." The narrative arcs from devastation to defiant hope, beginning with the bitterness of loss in the verses and pre-chorus, then building through the bridge's empathetic reversal—"So here on the same ground / When the tables have turned around / Oh, when your tears fall as your world is crashin' down / I hope when you see me / You'll remember that feelin'"—to a structure centered on personal growth and renewed resolve in the final and outro. This progression underscores that life "will tear you down and show you what you're fightin' for," transforming into . The avoids clichés by employing raw, conversational language, such as "Go take a bow / Your is waiting / We'll take the shadows since the limelight isn't ours," which conveys and immediacy in its portrayal of and .

Release

Commercial release

"Fought & Lost" was released as a digital single on May 24, 2023, by Records, a division of . The track was made available exclusively in digital formats, including download and streaming platforms, with no physical single edition produced. Parlophone promoted the release as Sam Ryder's first single following his 2022 Eurovision Song Contest entry "Space Man," highlighting the collaboration with Queen's Brian May on guitar. The initial rollout coincided with the premiere of the "Mom City" episode from season 3 of the Apple TV+ series Ted Lasso, for which the song was originally written; a lyric video was uploaded to YouTube via Ryder's official channel the day prior, on May 23, 2023. An orchestral version was released as a digital single on June 16, 2023.

Promotion and media appearances

"Fought & Lost" premiered in the Apple TV+ series during the penultimate episode of season 3, titled "," which aired on May 24, 2023; the track played in full during an emotional scene involving the team. Following its debut, the song quickly gained traction, accumulating 81,000 tags in the first 30 hours after airing. To promote the single, made its live debut at select events in June 2023, including a performance at BST on June 24, where he delivered an emotional rendition; notably, there was no full joint live performance with . Records bolstered the campaign via . The track's prominent role in led to its submission for Primetime Emmy Award consideration in the category of Outstanding Original Music and Lyrics.

Reception

Critical response

"Fought & Lost" garnered positive critical reception for its uplifting themes and integration with the narrative. praised the song as a seamless that embodies bouncing back from defeat, emphasizing its emotional power during a pivotal episode. highlighted it as a "soaring " that enhances key dramatic moments in the series' penultimate episode, underscoring its thematic resonance with resilience. Reviewers specifically commended Sam Ryder's soaring vocals, which evoke a sense of determination, alongside Brian May's distinctive that adds emotional depth and rock flair to the production. The song's connection to was noted for amplifying its visibility and impact, aligning perfectly with the show's motifs of perseverance.

Commercial performance

"Fought & Lost" experienced modest commercial success, primarily driven by sales and streaming following its release and premiere. In the , the song peaked at number 14 on both the Official Singles Sales Chart and the Official Singles Downloads Chart in early 2023, spending a total of four weeks on those charts. The song's streaming performance on has surpassed 5 million global plays as of late 2025, with significant boosts attributed to its prominent feature in the series finale, which aired in May 2023. Early digital performance was strong, as evidenced by a Shazam surge of over 81,000 identifications in the first 30 hours of release, propelling it to number 15 on the Shazam Chart and number 42 on the Shazam Chart. The track has not received any major sales certifications from industry bodies such as the BPI or RIAA.

Accolades

Awards consideration

"Fought & Lost" was submitted for consideration in the 2023 for Outstanding Original due to its prominent feature in the episode "." The song earned a in this , with music and lyrics credited to Tom Howe, Jamie Hartman, and , but ultimately did not win; the award went to "A Beautiful Game" by , , and from the episode "So Long, Farewell". Despite its exposure through and subsequent commercial release, "Fought & Lost" received no nominations or wins at major music awards such as the or in 2023 or 2024.

Cultural impact

"Fought & Lost" achieved enhanced cultural visibility through its prominent feature in the Apple TV+ series , where it accompanied a pivotal emotional scene in the season 3 episode "," emphasizing themes of perseverance and resilience in sports and personal challenges. The song's integration into the narrative resonated deeply with viewers, contributing to its nomination for an Emmy Award for Outstanding Original Music and Lyrics in 2023. This association has cemented the track as a symbol of hope and determination within the show's enduring fanbase. Post-2023, the song inspired various tributes and performances, including a notable live by and actress at in June 2023, which highlighted its emotional appeal and fostered further fan engagement. Fans have responded enthusiastically, with Ryder noting the passionate reactions to the track's role in the series during interviews. These elements have extended the song's reach beyond its initial release, encouraging communal interpretations of its message. The collaboration with Queen guitarist on the guitar solo further contributed to Ryder's image as a rock-influenced pop , blending contemporary pop sensibilities with elements to bridge generational audiences. May's involvement, described by Ryder as working with a personal hero, underscored the track's rock heritage while aligning with Ryder's Eurovision-rooted style, enhancing his versatility in the music industry. Into 2024 and 2025, "Fought & Lost" experienced sustained streaming growth, amassing over 5 million streams on by August 2025, reflecting continued interest partly driven by reruns and live performances, such as Ryder's rendition at in November 2025. This longevity illustrates the song's lasting cultural footprint.

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