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Google Store

The Google Store is an platform operated by , dedicated to selling official Google hardware, accessories, and select merchandise that highlight the company's technological innovations. It functions as the direct-to-consumer outlet for products engineered by , including smartphones, smartwatches, wireless earbuds, and smart home devices, with an emphasis on seamless integration with Google's ecosystem of services. Launched on March 11, 2015, alongside the second-generation , the Google Store replaced the hardware sales section previously housed within the platform, providing a centralized and branded shopping experience for Google's growing lineup of physical products. This move marked Google's expansion into direct retail for its "Made by Google" devices, allowing for better control over customer interactions, promotions, and support. Over the years, the store has evolved to incorporate seasonal events like Pixel Drops, which introduce software updates and exclusive content tied to hardware purchases, including the November 2025 update with AI features and theme packs. The store's product catalog centers on flagship categories such as the series of smartphones (including models like the Pixel 10 Pro and Pixel 10 Pro Fold), the Pixel Watch 4, and Pixel Buds Pro 2 wireless earbuds, all featuring advanced AI capabilities powered by Google's Gemini models. Smart home offerings under the Nest brand include cameras (e.g., Nest Cam Outdoor and Indoor), doorbells, and thermostats like the Nest Learning Thermostat (4th gen), while wearables extend to Fitbit trackers and scales, acquired by Google in 2021. Accessories range from cases and chargers to limited-edition apparel like the Pixel collection of t-shirts, mugs, and tote bags, emphasizing design and functionality. Key customer features include free shipping on the lowest-cost option, a price match for eligible purchases, and hassle-free returns within 15 days for most items. Financing options, such as 0% APR plans through Google Store financing, enable flexible payments without annual fees, and integration with services like provides bundled connectivity for compatible devices. The platform also supports trade-in programs, offering credits toward new purchases to promote sustainability and affordability. In addition to its online presence, expanded into physical retail with the opening of its first brick-and-mortar store on June 17, 2021, in City's Chelsea neighborhood, and has since grown to multiple permanent stores across the , including new locations in Austin (May 2025) and (November 2025), serving as experiential spaces for hands-on demonstrations of hardware alongside expert support. These locations, along with pop-ups, complement the digital store by fostering direct engagement, though the majority of sales remain online.

History

Origins and Online Launch

The Google Store originated as an online platform for hardware sales with the launch of the smartphone on January 5, 2010. This "superphone," developed in partnership with HTC and powered by 2.1, was exclusively available through Google's new web storefront at google.com/phone, marking the company's initial foray into e-commerce for Android-compatible devices. Priced at $179 with a contract or $529 unlocked, the aimed to showcase pure experiences without carrier customizations, but its online-only model initially limited availability to the US and select European markets. Early adoption faced significant challenges in the sales approach, including inadequate for issues like carrier compatibility and returns, which overwhelmed Google's resources and led to complaints. By May 2010, Google discontinued exclusive online sales of the Nexus One, shifting to partner retailers to address these hurdles while continuing to support Android hardware ecosystem growth. Subsequent Nexus devices, such as the , resumed online hardware offerings through the Google Play Store starting in April 2012, integrating physical products like the $399 unlocked with including apps, music, and books under the newly unified brand launched in March 2012. This integration expanded the platform's scope beyond hardware to a comprehensive digital marketplace. The dedicated Google Store at store.google.com launched on March 11, 2015, consolidating sales of devices, Chromebooks, , Android Wear, and Nest products into a single e-commerce hub separate from . This transition enabled global shipping to over 20 countries, evolving from the limited beta phases of earlier sales and emphasizing free shipping incentives to boost accessibility. By 2016, the store underwent and with the of the lineup on October 4, 2016, replacing the brand and featuring Google's first self-designed smartphones like the and , priced from $649, to prioritize premium hardware and software integration. Growth in the online store's model included a focus on subscription services, such as launched in May 2018, which bundled cloud storage and premium features with purchases to enhance user retention and recurring revenue. This period solidified the platform's role in direct sales, with annual shipments of devices reaching millions by the early , establishing key context for its scale in the consumer tech market.

Physical Retail Development

Google's foray into physical began with temporary pop-up stores designed to introduce consumers to its emerging lineup. The first such initiative launched in 2016 during the "Made by Google" event, opening a pop-up at 96 Spring Street in City's SoHo neighborhood on October 20. This space focused on hands-on demonstrations of the newly unveiled smartphone and Google Home , marking an early effort to bridge the gap between online sales and in-person interaction. Building on this momentum, Google expanded pop-up activations in subsequent years to coincide with hardware launches and holiday seasons. In 2017, stores opened in at 110 and in at 8552 , both running from October 19 through December 31 and allowing customers to purchase devices alongside demonstrations. By 2018, pop-ups returned to and debuted in at 1704 N. Damen Avenue, timed with the launch on October 18 and operating until December 31 to capitalize on festive shopping periods. These temporary venues served as testing grounds for concepts, refining customer engagement strategies before committing to permanent infrastructure. The transition to permanent retail accelerated in 2021 amid rising demand for Google's hardware, particularly following the series' growing market traction. On June 17, Google opened its first flagship store in City's Chelsea neighborhood at 121 West 14th Street, beneath its local office campus, as a direct response to pent-up interest in tactile experiences post-pandemic and surging sales. This move represented a strategic pivot from the online store—launched years earlier as the primary sales channel—to physical spaces that could foster deeper . The Chelsea location emphasized immersive product trials, setting the template for future outlets. Expansion continued rapidly to establish a broader footprint. In 2022, Google debuted its second store and first "neighborhood" format in Williamsburg, Brooklyn, at 134 N 6th Street, opening on June 16 to serve local communities with a more intimate scale. The West Coast gained its inaugural permanent store in 2023 through the Google Visitor Experience at its Mountain View headquarters, integrating retail sales into an ongoing public engagement space that had hosted informal demos since 2017 but formalized product purchasing in this updated format. Further growth included the Newbury Street store in Boston, which opened on April 5, 2024, as the fourth location, and the Oakbrook Center store in Oak Brook, Illinois, launching on November 1, 2024, to target the Midwest market. Expansion in 2025 included the sixth store in Santa Monica, California, opening on March 7, 2025; the seventh at Domain Northside in Austin, Texas, on May 30, 2025; and the eighth at Aventura Mall in Miami, Florida, on November 7, 2025. This physical retail development reflected Google's broader strategy to compete with established players like Apple and , whose extensive store networks had long emphasized experiential shopping to build ecosystem loyalty. By investing in owned , Google aimed to elevate its hardware brand beyond e-commerce, addressing competitive pressures in premium device markets through direct customer touchpoints that highlight and integration.

Products and Services

Hardware Offerings

The Google Store serves as the primary retail channel for Google-branded hardware, offering a curated selection of devices that integrate seamlessly with Google's , including , Chrome OS, and AI-driven services. These products emphasize innovation in , smart , and personal wellness, with exclusive availability for certain models and bundles directly through the store. The Pixel smartphone series represents the cornerstone of Google's hardware lineup, evolving since its debut with the Pixel 1 and Pixel XL in October 2016 as the first devices designed end-to-end by Google for pure Android experiences. Subsequent generations, including the Pixel 2 through Pixel 5 (2017–2020), focused on computational photography advancements like Night Sight and advanced camera hardware, while introducing features such as Active Edge for AI interactions. The series shifted to custom silicon with the introduction of the Google Tensor chip in the Pixel 6 and 6 Pro (2021), enabling on-device AI processing for features like Real-Time Translation and Magic Eraser in photo editing. Later models, such as the Pixel 7 (2022) with Tensor G2 and Pixel 8 (2023) with Tensor G3, enhanced AI capabilities including Audio Magic Eraser and Best Take for group photos. The Pixel 9 series (2024), powered by the Tensor G4 chip, introduced Gemini Nano for advanced on-device AI tasks like Pixel Screenshots summarization and Add Me for photo composition, alongside seven years of OS updates for sustained security and feature support. Google's Nest lineup encompasses smart home devices that prioritize energy efficiency, security, and interoperability, available prominently through the Google Store. Key offerings include the Nest Thermostat (2020, refreshed in 2022), which uses machine learning to optimize heating and cooling based on user habits and occupancy sensors, reducing energy use by up to 10-15% on average. Nest cameras, such as the Nest Cam (indoor/outdoor, battery) series, provide 1080p HDR video with intelligent alerts for familiar faces and packages, integrating with Google Home for live streaming. Hubs like the Nest Hub (2nd gen) and Nest Hub Max feature 7-inch and 10-inch displays, respectively, for controlling connected devices via voice or touch, with built-in cameras for video calls and facial recognition. In 2022, Google introduced Matter compatibility across Nest devices, enabling seamless integration with third-party ecosystems like Apple HomeKit and Amazon Alexa through the Google Home app; by 2023, updates extended full Matter support to thermostats, cameras, and hubs for thread-based networking and cross-platform control. Wearables in the Google Store portfolio stem from the 2021 acquisition of , which completed on January 14, integrating the brand's fitness trackers and smartwatches into its ecosystem while maintaining Fitbit's hardware design. Post-acquisition, devices require setup for enhanced syncing of health data, such as heart rate, sleep tracking, and activity metrics, directly to and the Google Home app. The Versa line, including the Versa 4 (2022), offers displays, GPS, and over 40 exercise modes with up to six days of battery life. The series, like the Sense 2, adds ECG for detection and EDA sensors for , alongside SpO2 monitoring. The Charge trackers, such as Charge 6 (2023), provide slim profiles with built-in GPS, support, and controls, syncing workouts and wellness insights across Google services for a unified . Google's computing hardware includes the , optimized for cloud-based productivity and creative workflows. The (2023), powered by the Tensor G2 chip, combines tablet functionality with a charging dock that transforms it into a smart display, supporting USI for precise input in tasks like document annotation, and leveraging for features such as real-time captioning during video calls. These devices highlight OS optimizations, including automatic updates and seamless integration with for multitasking. As of November 2025, the Google Store features exclusive bundles for the newly released Pixel 10 series, announced at the Made by Google event on August 20, 2025, including the Pixel 10, Pixel 10 Pro, and Pixel 10 Pro Fold with Tensor G5 chip enhancements for AI-driven photography and productivity tools, bundled with six months of Premium and Premium. These offerings provide early access to software updates like Pixel Drops, ensuring extended support through 2032.

Accessories and Merchandise

The Google Store provides a selection of accessories tailored to complement its core hardware offerings, such as smartphones and Nest devices, enabling users to customize and protect their purchases. Official phone cases offer protective options in various styles and colors, including those designed to match device aesthetics for a cohesive look. Chargers, including cables and wireless options like the Pixelsnap Charger with Stand, support fast and convenient power delivery for phones. The series, encompassing earbuds and replacement charging cases, includes models with specialized designs, such as the Pixel Buds Pro, available in limited-edition colors to enhance user personalization. In addition to functional accessories, the Google Store features a merchandise lineup that promotes brand engagement through apparel and lifestyle items. T-shirts and hoodies bearing Google motifs, such as Android-inspired graphics, cater to fans seeking . Home goods like ceramic mugs emblazoned with Google branding and posters highlighting company themes provide everyday reminders of the ecosystem. Collectibles tied to events like , including limited-edition mini figures and plushies, offer exclusive items for enthusiasts. Exclusive bundles available solely through the Google Store combine with complementary accessories, such as a phone paired with a matching Stand for optimized charging and display. These packages streamline purchases and encourage ecosystem integration. emphasizes in its accessories, incorporating eco-friendly materials like recycled plastics into cases and other products since fulfilling its 2022 commitment to include such content across all . Approximately 30% of materials in new products manufactured that year, including accessories, consisted of recycled elements like aluminum and glass. The store also supports programs, allowing customers to return old devices and accessories for responsible disposal and material recovery, reducing .

In-Store Experiences and Support

In Google Stores, customers can engage in hands-on demonstrations that allow them to interact directly with Google products. Interactive zones, such as the Sandbox featuring camera capabilities through light installations and the Sandbox simulating home setups, enable users to test features like -powered and smart home integrations. These demos often include daily sessions on functionalities, such as tips and tricks for device optimization, available without appointments at locations like the store. Expert consultations provide personalized guidance on integrating Google products into daily use. Trained staff at the "Here to Help" desks assist with device setup, troubleshooting software issues, and optimizing the Google ecosystem, including features like and Workspace tools. Appointments for these one-on-one sessions can be scheduled in advance, ensuring tailored support for individual needs. Repair and trade-in programs offer convenient on-site services for eligible devices. Google Stores provide walk-in repairs for phones (models 2 and newer purchased in the ), including screen replacements and fixes, often completed the same day depending on and . Trade-ins allow customers to exchange old phones for credit toward new directly in-store, streamlining upgrades. Events and workshops enhance the in-store experience by fostering learning and community. Flagship locations host regular sessions, such as weekly Photo Walks led by photographers to explore camera features, photography lessons, and cooking demonstrations using Nest devices. Seasonal interactive setups, like the Portrait Studio for free portraits, and family-oriented activities, including story time and concerts, occur quarterly to engage diverse audiences.

Locations

Online Store

The Google Store's online platform, accessible at store.google.com, serves as the primary digital retail hub for Google's hardware and accessories, launching on March 11, 2015, to consolidate sales previously handled through the Devices section. It offers global availability, operating in multiple regions including the , , the , , and various countries, with standard delivery provided at no additional cost for orders within supported areas. Shipping options vary by region, featuring free standard shipping in the US and EU, while expedited or express services incur fees based on location and order value. By 2025, the platform supports purchases from approximately 24 countries, enabling international customers to access Google-made products with region-specific fulfillment. The emphasizes seamless navigation and , leveraging a user's to deliver tailored product recommendations based on browsing history and preferences. Integration with facilitates quick and secure checkout, allowing saved payment methods from the user's for one-tap transactions without re-entering details. This account-linked experience extends to order tracking and support, ensuring a cohesive ecosystem for users across devices. Exclusive online perks enhance the shopping experience, including early access to beta hardware through programs like the Superfan community, which provides select users with previews of upcoming devices such as new smartphones. Customers can also download digital content like apps and media directly post-purchase, alongside subscription bundles such as three months of included with eligible phone buys. These incentives, unavailable in all retail channels, encourage direct online engagement. As an platform, the Google Store supports operations in numerous countries by , prioritizing a mobile-first that optimizes loading speeds and interface responsiveness for devices, reflecting approximately 60% of global website traffic originating from as of 2025. Physical stores complement this by offering in-person pickup for online orders in select locations.

Pop-up Stores

Google's initial foray into temporary retail experiences began with the launch of its first pop-up store in in 2016, coinciding with the debut of the smartphone. Located at 96 Spring Street in , the "Made by " pop-up opened on October 20 and operated through the end of the year, providing an experiential space to showcase the , Home smart speaker, and View VR headset without on-site sales, directing visitors to online or partner retailers like and . The store featured interactive zones designed to highlight product capabilities, including an IKEA-style living room and kitchen setup for testing Home voice commands, a dedicated VR area with low-poly rock chairs and headsets for immersive demos, and a lighting installation to demonstrate the 's low-light photography features. Building on this model, Google expanded its pop-up efforts in 2018 to promote the series, opening temporary stores in both and from October 18 through December 31. The NYC location at 131 Greene Street in and the Chicago site at 1704 N. Damen Avenue in Bucktown served as dedicated experiential retail spaces where visitors could test and purchase Made by Google hardware, including the and Pixel 3 XL smartphones, Google Home Hub, and other devices. These pop-ups emphasized hands-on engagement, with features such as device trial stations for exploring camera and AI functionalities, photo printing booths to showcase instant photo capabilities, and playful interactive elements like a treehouse-inspired area for family-oriented product demos. These temporary setups played a strategic role in Google's retail expansion, allowing the company to test market interest, gather direct consumer feedback on product usability and store layouts, and refine approaches for future physical presence without long-term commitments. Insights from visitor interactions and surveys at these events informed design elements for subsequent formats. Operations of such pop-ups ceased after 2019 as Google shifted focus to permanent locations informed by these early successes.

Permanent Stores

Google's permanent stores represent its commitment to year-round physical retail experiences in the United States, focusing on interactive demonstrations of hardware products like phones, Nest devices, and wearables. As of November 2025, all eight locations are situated domestically, with no international permanent stores established, though expansion plans have been referenced in company announcements. These stores emphasize hands-on engagement, community events, and expert support, distinguishing them from temporary pop-ups. The flagship Google Store in , , opened in June 2021 at 76 9th Ave, spanning approximately 5,000 square feet in a renovated historic building. It features dedicated demo zones for trying Google products, an event space for workshops and launches, and integration with nearby Google offices to serve over 11,000 employees. This location set the standard for subsequent stores with its focus on experiential retail. In , the store at 134 North 6th Street debuted in June 2022 as Google's first "neighborhood store," transforming an industrial brick building into an interactive space that celebrates local culture. It incorporates community elements like artist collaborations and hosts events tailored to Brooklyn's creative scene, alongside product testing areas for and Nest devices. The design emphasizes openness and integration with the surrounding arts district. The Mountain View, California, store, part of the Google Visitor Experience at 2000 North Shoreline Boulevard, formalized retail operations in October 2023 adjacent to a cafe and outdoor installations. It includes a "Huddle" area for group events and educational sessions on Google technologies, drawing visitors to the company's headquarters campus for immersive demos of AI features and hardware. This West Coast hub supports both public access and employee engagement. Boston's location at 153 Newbury Street opened in April 2024, capturing an urban vibe in the Back Bay neighborhood with a focus on educational programming. The store offers workshops on photography, tools, and device usage, alongside hands-on zones for exploring products like the and . Its placement in a high-traffic retail corridor enhances accessibility for students and professionals. The store in , launched on November 1, 2024, as a mall-based outpost at 63 Oakbrook Center, targeting family audiences in the Chicago suburbs. It features kid-friendly demo areas, family-oriented events, and spacious layouts for testing home devices like Nest thermostats, integrating seamlessly with the shopping center's environment. This Midwest expansion broadens Google's retail reach beyond coastal cities. Santa Monica, California's store at 1460 3rd Street Promenade opened on March 7, 2025, marking a key West Coast addition near tech and entertainment hubs. The 4,000-square-foot space highlights AI-driven experiences and product trials in a beachside setting, with event programming that appeals to creative professionals and tourists exploring Google's ecosystem. The , store at Domain Northside (11701 Domain Boulevard) opened on May 30, 2025, as Google's first in the , aiming to engage the growing community. It offers interactive zones for and products, local event tie-ins, and support services, positioning Austin as a strategic market for expansion. The newest permanent store, at in (19501 Biscayne Boulevard, Suite 745), opened on November 7, 2025, as Google's first in the state. This location provides immersive, hands-on experiences with , Nest, and products, along with demonstrations, targeting Miami's diverse and tech-savvy population in a high-traffic shopping destination.

Operations and Features

Store Design and Layout

The Google Store's physical locations embody a design philosophy centered on human-centered technology, emphasizing calm, approachable spaces that integrate seamlessly into users' lives rather than dominating them. This approach draws inspiration from Google's broader campus environments, fostering open and collaborative layouts that encourage exploration and interaction. Since the opening of the first permanent store in , , in 2021, has been a core principle, with designs incorporating recycled and low-impact materials such as cork furniture derived from renewable sources and other eco-friendly elements to achieve Platinum certification. Key features across stores include central interactive demo zones where visitors can engage hands-on with devices like phones and Nest products through modular displays and tactile elements. These areas promote , with layouts designed for fluid movement and multi-height interactions to accommodate diverse users. Inclusivity is prioritized through compatibility with operating system accessibility tools, such as voice commands via for navigation and product exploration, ensuring the spaces are navigable for individuals with visual or mobility impairments. Store designs vary by location to reflect their surroundings while maintaining core principles. The Chelsea store in adopts a playful urban aesthetic with whimsical, bendy rod installations and soft, calming surfaces that evoke a sense of wonder in a dense city setting. In contrast, the Mountain View flagship in integrates with Google's campus through a sinuous 120-foot interactive spine inspired by local estuaries and urban grids, blending indoor curiosity-driven displays with adjacent green spaces like the public plaza and Green Loop for a more naturalistic, campus-embedded feel. The evolution of store designs has progressed with the 2023 opening of the Mountain View location and continued into 2025 with additional stores in locations such as Santa Monica, Austin, and , expanding on earlier models by emphasizing educational interactivity through features like compartmentalized "" displays that highlight Google's hardware process, while upholding and human-centered layouts.

Partnerships and Collaborations

The Google Store has established key partnerships with major retailers to expand its physical presence and product accessibility. Since 2017, has featured dedicated sections for Google products, including demo stations for smart home devices like Google Home, rolled out to approximately 700 stores to allow customers hands-on experiences with Google's ecosystem. These sections are supported by 's sales staff trained on Google technologies to assist with purchases and demonstrations. By 2024, the Google Brand Store at had become a prominent online and in-store hub for Pixel phones, Nest devices, and accessories, enhancing the hybrid retail model without Google owning the locations. In terms of carrier collaborations, the Google Store has integrated with major U.S. providers starting in 2020 to facilitate phone sales and financing. With the launch of the , became the first major carrier to fully support Google's flagship devices, offering them through its stores and financing plans at 0% APR over 24-36 months. followed suit, enabling unlocked purchases with carrier-specific financing and activations available at retailers like from the era onward, streamlining access for customers seeking bundled services. These integrations have continued with subsequent models, such as the Pixel 9 series and Pixel 10 series as of 2025, allowing seamless financing and trade-in options directly through carrier channels in physical stores. The Google Store has also pursued event-based tie-ins with retail partners to boost seasonal visibility. For instance, collaborations with have included co-branded promotions for Google devices during holiday periods, leveraging Target's in-store displays and online integrations via Google Express to highlight products like phones and Nest smart home items. Logistically, the Google Store relies on third-party fulfillment providers to support its online-to-physical hybrid model, ensuring efficient delivery across the U.S. Shippers like and handle order processing, with options for expedited shipping and rerouting services integrated into the Google Store platform. This setup allows for free standard delivery on most orders and easy returns, complementing in-store pickups at partner locations. Store designs occasionally incorporate flexible displays to accommodate these partner-branded sections during collaborative events. The growing number of physical stores opened in 2025 has further integrated these partnerships, enabling more widespread in-store demos and support for carrier activations and retail promotions.

Recognition and Impact

Awards and Accolades

The Google Store has received several notable awards recognizing its innovative approaches to retail design and customer experience across physical and digital spaces. In 2022, the location in earned the NYCxDesign Award in the Environmental Impact category for its sustainable design elements, including neuroaesthetic features like multisensory displays and hands-on product zones that enhance visitor engagement. In 2023, the Williamsburg store in received the Commercial Architecture Award from Architecture Masterprize for its sustainable practices, such as the use of renovated industrial materials, energy-efficient lighting, and eco-friendly fixtures that integrate seamlessly with the local community while minimizing environmental impact. The online Google Store platform was honored as a 2024 Webby Honoree in categories including Best Visual Design for its exceptional e-commerce user experience integration, highlighted by immersive product demos like the Portfolio and seamless navigation that bridges digital browsing with in-store inspiration. These accolades underscore the Google Store's broader market impact in elevating retail standards through thoughtful design and user-centric .

Cultural and Market Influence

The Google Store has played a pivotal role in democratizing access to Google's hardware ecosystem, particularly through its physical locations that allow consumers to interact hands-on with products like smartphones, thereby bridging the gap between online retail and tangible tech experiences. This approach has contributed to significant growth in 's market penetration, with the device's share in the U.S. premium smartphone segment ($600+ price band) rising from 0.1% in September 2022 to 6.1% by September 2025, reflecting broader efforts to make advanced AI-integrated devices more approachable for everyday users. By emphasizing experiential retail over aggressive sales tactics, the stores have helped elevate Google's brand from a software giant to a more accessible hardware player, fostering consumer trust and adoption in competitive . Culturally, the Google Store locations, such as the Visitor Experience in , serve as community hubs that extend beyond commerce to host events, workshops, and pop-up spaces supporting local nonprofits and small businesses. These initiatives, including huddle spaces for community groups and public cafes, promote collaboration and learning, influencing tech retail norms by prioritizing inclusive engagement over transactional interactions—a contrast to more sales-focused models like Apple's. While not exclusively centered on diversity, these events align with 's broader "Building Together for Everyone" efforts, which aim to create equitable tech access and have indirectly shaped perceptions of as a collaborative force in community-building. This cultural positioning has encouraged other tech retailers to incorporate experiential and social elements, normalizing stores as venues for education and connection rather than mere purchasing points. In terms of market trends, the Google Store has bolstered Google's (DTC) strategy, enabling tighter control over branding and customer relationships, which has driven significant growth in revenues, with projections for continued expansion into 2024 partly fueled by the ecosystem's role in product demonstrations and ecosystem . This DTC model has proven successful in premium segments, where shipments grew 105% year-over-year in the first half of 2025, attributing part of the surge to enhanced retail visibility and support services that encourage full adoption of Google's services like and AI features. The Santa Monica , opened in March 2025, further expanded Google's physical retail footprint on the . However, the stores have faced criticisms for their limited footprint, primarily confined to the U.S. until recent expansions, with analysts noting that reliance on online and sparse offline presence hinders long-term viability in diverse markets like . In response, Google announced plans in early 2025 to open its first physical stores outside the U.S. in and , aiming to address these gaps and tap into India's booming premium smartphone demand.

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