Graphic Packaging
Graphic Packaging Holding Company (NYSE: GPK) is a multinational corporation specializing in the design, production, and marketing of sustainable fiber-based consumer packaging solutions, primarily using renewable, recycled, and recyclable materials.[1] Headquartered in Atlanta, Georgia, the company serves major markets including food, beverage, foodservice, household essentials, and personal care, with products such as folding cartons, paperboard cups, multipacks, and foodservice packaging.[2][3] Founded in 1991 through a series of mergers and acquisitions tracing back over a century to predecessors like the Western Paper Box Company established in 1916, Graphic Packaging has grown into a Fortune 500 company with more than 100 years of operating history in the packaging industry.[4][2] The company operates a global network of over 100 consumer packaging facilities, including paperboard mills, design centers, and regional offices across North America, Europe, South America, and Asia, employing more than 23,000 people worldwide.[5] In 2024, Graphic Packaging reported net sales of $8.807 billion, reflecting its position as a leading provider amid a focus on innovation and efficiency in sustainable packaging.[6] Its commitment to environmental responsibility is embodied in initiatives like RENEW, which supports circular economy practices, renewable resources, and community engagement to minimize ecological impact.[1] Graphic Packaging's product portfolio emphasizes versatility and customization, enabling brands to meet consumer demands for eco-friendly alternatives to plastic packaging while maintaining performance in protection, portability, and presentation.[7] The company's strategic growth has involved key acquisitions and investments in technology, solidifying its role in transitioning global supply chains toward more sustainable solutions.[2]Overview
Company profile
Graphic Packaging Holding Company (NYSE: GPK) is a multinational corporation specializing in sustainable, fiber-based consumer packaging solutions. The company was formed in 1991 through a series of mergers and maintains over 100 years of operating history through its predecessor entities, which trace back to early 20th-century paperboard production pioneers such as the Western Paper Box Company established in 1916.[5][4] Headquartered in Atlanta, Georgia, United States, it operates as a publicly traded company on the New York Stock Exchange under the ticker symbol GPK and holds Fortune 500 status.[4][8][9] As of 2025, Graphic Packaging employs approximately 23,000 people worldwide across more than 100 consumer packaging facilities. In November 2025, the company launched a new state-of-the-art recycled paperboard facility in Waco, Texas, strengthening its sustainable manufacturing capabilities.[10] The company reported trailing twelve-month revenue of $8.61 billion as of September 2025, with full-year 2024 revenue at around $8.8 billion, reflecting its scale in the packaging industry. As of November 2025, its market capitalization stands at approximately $4.85 billion, underscoring its established position amid fluctuating stock performance, with shares trading around $15.55.[5][11][12][13][14] Graphic Packaging serves as a global leader in designing and manufacturing paper-based packaging for the food, beverage, and household goods sectors, emphasizing renewable and recyclable materials to meet consumer and regulatory demands for sustainability.[15][1]Business activities
Graphic Packaging Holding Company engages in the design, production, and supply of paperboard-based packaging solutions, utilizing renewable, recycled, and recyclable materials to create sustainable options for consumer goods.[1] The company specializes in folding cartons, multipack carriers, flexible packaging, and foodservice items, integrating advanced manufacturing processes to deliver customized products that meet brand requirements.[16] This focus on fiber-based materials supports a circular economy by reducing reliance on fossil fuel-derived plastics and enhancing recyclability across its portfolio.[17] The company's primary markets include food, such as cereals and snacks, where paperboard packaging boosts shelf appeal and purchase intent; beverages, featuring carriers and multipacks for cans and bottles like those used for Bud Light Hard Seltzer; household goods, with visually engaging solutions for everyday items; and foodservice, providing on-the-go options like cups and trays.[18] These segments represent the core of Graphic Packaging's operations, serving global brands in consumer packaged goods with an emphasis on functionality and environmental responsibility.[5] Graphic Packaging maintains an integrated supply chain that spans from its paperboard mills producing renewable substrates to converting plants that fabricate folding cartons and flexible packaging, ensuring efficient production and quality control across over 100 facilities worldwide.[5] This vertical integration allows for seamless coordination, from raw material sourcing under sustainable forest management practices to final assembly, minimizing waste and optimizing delivery to customers.[17] In terms of innovation, the company enhances consumer experiences through custom designs that improve shelf appeal, portability, and interactivity, such as incorporating 3D lens effects and augmented reality features to engage users and differentiate brands.[16] These advancements prioritize convenience, like easy-open mechanisms and microwaveable structures, while aligning with sustainability goals to foster brand loyalty.[1] As a leading global player in sustainable consumer packaging, Graphic Packaging holds a top position among North American folding carton producers and maintains a strong presence in the U.S. flexible packaging market, supported by its scale as a Fortune 500 company with fiscal year 2024 net sales of $8.8 billion.[19][5] This competitive edge stems from its commitment to innovative, eco-friendly solutions that address evolving industry demands for recyclability and performance.[1]History
Early origins
The origins of Graphic Packaging trace back to the late 19th century through its key predecessors in the lumber and paper industries. In 1884, E.W. Frost founded a lumber firm in Arkansas, which evolved to include early interests in paperboard production and laid foundational operations in timber resources essential for packaging materials.[20] By 1923, the Brown family established the Brown Paper Mill Company in West Monroe, Louisiana, initially concentrating on kraft paper production to meet growing industrial demands for durable materials.[20] During the 1940s, amid World War II, the Brown Paper Mill Company contributed significantly to the war effort by developing Victory Board in 1942, a specialized waterproof paperboard used in corrugated supply boxes for Allied military operations, including airdrops.[21] Following the war's end in 1945, the company pivoted toward consumer applications, expanding into civilian packaging solutions as demand shifted from military to commercial needs.[20] This transition was marked in 1949 by the creation of Brown Containers in West Monroe, Louisiana, dedicated to manufacturing corrugated shipping containers for everyday goods transport.[20] The mid-1950s brought major consolidation when Olin Industries acquired Frost Lumber in 1951, integrating it into broader chemical and forest products operations.[20] In 1955, Olin Mathieson Chemical Corporation—formed from the merger of Olin Industries and Mathieson Chemical—purchased the Brown Paper Mill Company for $90 million, creating synergies between chemical processing and paperboard manufacturing on a larger scale.[22] This acquisition doubled Olin Mathieson's woodland holdings and positioned it as a diversified leader in integrated pulp and paper production.[22] Innovations in the 1960s further solidified the company's packaging expertise under Olin's ownership. In 1963, the Marksman packaging system was launched, revolutionizing beverage container handling with efficient, secure multipack designs.[20] The following year, in 1964, Olin installed the world's first dedicated paper machine for beverage carrier production, introducing Aquakote, a coated paperboard that enhanced moisture resistance and print quality for consumer cartons.[20] These advancements targeted the growing beverage market, emphasizing functional and visually appealing solutions. By the 1970s, structural changes set the stage for independent operations. In 1974, Olin spun off its forest products division as Olinkraft, Inc., which listed on the New York Stock Exchange, allowing focused growth in paper and packaging separate from Olin's core chemicals business.[20] This entity encompassed the Brown Paper Mill and related assets, fostering autonomy in the packaging sector. In 1978, Graphic Packaging was formally established as a distinct corporation, building directly on these historical foundations to specialize in graphic and structural packaging innovations.[23]Key mergers and expansions
In 1988, Adolph Coors Company acquired two flexible packaging operations and adopted the Graphic Packaging name for its packaging division, marking a significant rebranding and expansion in the sector.[20] By 1991, Riverwood International emerged as a key predecessor entity when Manville Forest Products restructured under a new holding company, focusing on international paperboard and packaging operations.[21] The following year, in August 1999, Graphic Packaging acquired the folding carton business of Fort James Corporation for $830 million, incorporating 12 converting plants and a 330,000-ton coated recycled board mill, which solidified its leadership in North American folding carton production.[24][25] The 2003 merger between Riverwood Holding Inc. and Graphic Packaging International Corporation, completed on August 8, created Graphic Packaging International as a unified global paperboard packaging leader with pro forma annual revenues exceeding $2.3 billion.[26] In 2008, the company went public through an initial public offering on the New York Stock Exchange under the ticker GPK, following its combination with Altivity Packaging, which broadened its fiber-based packaging portfolio.[27] In January 2018, it combined with International Paper's North America Consumer Packaging business in a $1.8 billion transaction, forming a $6 billion revenue entity where Graphic Packaging held 79.5% ownership and assumed $660 million in debt.[28] In 2020, Graphic Packaging executed two key acquisitions totaling approximately $500 million to purchase International Paper's minority interests in the joint venture, strengthening control over shared operations. In May 2021, the company completed the exchange of the remaining minority partnership interest, achieving full ownership of the entity. Post-2018, the company pursued further growth through six additional acquisitions by 2025, including PFP LLC in June 2018 for paperboard converting assets, Letica Foodservice assets in August 2018 to expand foodservice packaging, Artistic Carton Company in 2019 for folding carton capabilities, AR Packaging Group in 2021 for European fiber-based solutions, Bell Incorporated in September 2023 adding three U.S. facilities for $264 million, and Tama Paperboard in January 2023 from Greif for recycled board production.[29][30][31][32][33][34][35][36] These moves were complemented by modernization investments, such as the $136 million upgrade to the Macon, Georgia paperboard mill in 2017, which enhanced production efficiency and retained over 460 jobs, alongside ongoing facility improvements through 2025.[37]Products and services
Paperboard solutions
Graphic Packaging's paperboard solutions center on high-quality, sustainable materials designed for folding cartons and structural packaging in consumer goods. The company produces a range of paperboard grades tailored to various applications, emphasizing durability, printability, and environmental responsibility. These solutions leverage renewable and recycled fibers to meet the demands of primary packaging, particularly in sectors requiring robust protection and visual appeal.[38] The primary types of paperboard offered include coated recycled board (CRB) and solid bleached sulfate (SBS), each suited for folding cartons. CRB, also known as coated recycled paperboard, is made from 100% recycled fiber with a double clay coating that enhances print quality and package integrity. SBS, or bleached paperboard, is derived from virgin wood fibers and provides a premium, bright white surface ideal for high-graphic designs. These grades allow customization based on factors like weight, strength, and sustainability needs.[39][38][40] Key products developed from these paperboards include beverage multipacks, cereal boxes, frozen food trays, and bakery packaging. Beverage multipacks, such as carriers for canned drinks, utilize reinforced structures to securely hold multiple units while enabling easy handling. Cereal boxes employ SBS or CRB for vibrant printing and moisture resistance, protecting dry goods during storage and transport. Frozen food trays, often made from unbleached or coated boards, support microwaveable and oven-safe formats for ready meals. Bakery packaging, including folding cartons and trays, focuses on grease resistance and stackability for items like pastries and breads. These products prioritize functionality and brand enhancement across diverse formats.[41][42][43] Production processes begin with milling fibers sourced from renewable, sustainably managed forests or 100% recycled content, followed by forming sheets through pulping and pressing. Coatings, such as clay or barrier layers, are applied to improve printability, moisture resistance, and structural performance, ensuring the paperboard withstands environmental stresses in packaging applications. This method supports efficient manufacturing while minimizing resource use, with up to 65% renewable biomass energy incorporated in some facilities.[38][39][44] Innovations in paperboard solutions include the Z-Flute design, launched in 2002, which features strategic lamination of solid fiber for lightweight yet strong carriers that reduce material usage without compromising durability. These advancements enhance performance in high-volume applications, promoting sustainability through lighter designs.[20][45] Market applications emphasize the food and beverage sectors, where paperboard solutions provide essential primary packaging. For instance, carriers made from Z-Flute support canned drink multipacks, offering strength for retail display and consumer convenience. Boxes for dry goods, such as cereals, utilize SBS for eye-catching graphics that drive shelf appeal in grocery settings. These applications highlight paperboard's role in replacing plastics with renewable alternatives, focusing on sectors like frozen foods and bakery items for everyday consumer needs.[46][42]Flexible and specialty packaging
Graphic Packaging offers a range of flexible packaging solutions designed to provide lightweight, protective barriers for various consumer products. These include laminated films, pouches, sachets, flow wraps, and lidding films, which are tailored for applications such as snacks, dry mixes, coffee, and on-the-go foods like oatmeal.[47][48] For pet food and household items, the company provides flexible wraps and pouch materials that ensure product freshness and convenience, often integrating fiber-based elements for enhanced durability.[49][50] Specialty packaging from Graphic Packaging encompasses clip-style multipacks, which serve as sustainable alternatives to plastic rings for securing cans and bottles in food and beverage applications, offering easy carrying with features like finger holes. Foodservice disposables include fiber-based clamshells, trays, plates, buckets, containers, carriers, and fry packaging, supporting to-go and dine-in needs with recyclable options. In May 2025, the company launched a new portfolio of paperboard sushi packaging, featuring clamshells, trays, pagoda-style designs, and boxes engineered to preserve freshness and support regulatory compliance for European foodservice operators.[51] While shrink sleeves are not a primary focus, the company's flexible portfolio emphasizes high-impact solutions like susceptor-enabled wraps for microwavable snacks that provide crisping and browning.[52][53][54][55] These products utilize materials that combine paperboard with plastics such as polyethylene (PE) or polyethylene terephthalate (PET), and sometimes foils, to create effective barriers against oxygen and moisture, thereby extending shelf life for items like chilled foods, fresh proteins, and prepared salads. Innovations like Fibrecote™ and Ecotop™ films incorporate recyclable mono-plastic structures with anti-fog properties, meeting country-specific recycling standards and prioritizing sustainability.[47][56] Production involves specialized converting processes, including high-quality printing for branding, laminating to bond layers for barrier performance, and die-cutting to form precise shapes compatible with filling lines. These methods occur at dedicated facilities, enabling efficient scalability for diverse formats like thermoformable base webs and sterile medical barriers. Graphic Packaging integrates flexible elements with its paperboard expertise to offer hybrid solutions, such as bag-in-box packaging for dry snacks.[47][57]Operations
Manufacturing facilities
Graphic Packaging operates six primary paperboard mills in North America, focusing on the production of coated recycled board (CRB), unbleached kraft, and solid bleached sulfate (SBS) grades essential to its packaging supply chain. These facilities include the CRB mills in Kalamazoo, Michigan, and the recently operational mill in Waco, Texas, which began producing recycled paperboard in November 2025 ahead of schedule. As part of its mill optimization strategy, the company closed its CRB mill in Middletown, Ohio, in June 2025 and announced the closure of its East Angus, Quebec, mill, with production ending on December 23, 2025.[58][59] The company also maintains virgin paperboard mills in Macon, Georgia; Prosperity, South Carolina; Texarkana, Texas; and West Monroe, Louisiana, supporting a vertically integrated approach to fiber sourcing and processing.[60][61] In addition to paperboard production, Graphic Packaging maintains over 100 converting facilities worldwide, where raw paperboard is transformed into finished folding cartons, flexible packaging, and specialty assemblies through processes like die-cutting, gluing, and lamination.[62] These plants enable efficient customization for consumer goods such as food, beverage, and household products, with a distributed network that minimizes logistics costs and enhances responsiveness to regional demands. The company's annual paperboard production capacity exceeds 4 million tons, allowing it to meet substantial portions of North American packaging needs while optimizing resource use across its mill network.[63] Modernization efforts, such as the $136 million investment completed in 2017 at the Macon, Georgia mill, have upgraded coating capabilities and improved overall efficiency, retaining key production volumes for unbleached kraft paperboard.[64] Advanced manufacturing technologies are integral to Graphic Packaging's operations, including state-of-the-art curtain coaters for precise surface treatments, high-speed flexographic printing systems for vibrant graphics, and automated robotic handling for quality control and waste reduction.[65][66] At facilities like the Waco mill, innovations such as horizontal drum pulpers and co-generation plants further enhance fiber recovery and energy efficiency.[67] Sustainability is embedded in mill operations, with several sites utilizing recycled municipal wastewater to reduce freshwater consumption and support circular processes; for instance, the Texarkana facility has incorporated treated wastewater since 2010 to lessen aquifer strain in southern Arkansas. Recent investments, including new wastewater treatment infrastructure planned for 2025, continue to target a 45% reduction in operational water use across recycled paperboard production.[68][69]Global presence
Graphic Packaging maintains a significant international footprint, operating in 27 countries with over 100 design centers, sales offices, packaging plants, and paperboard manufacturing facilities.[70] The company's global headquarters is in Atlanta, Georgia, with regional headquarters in Brussels, Belgium, for Europe, Middle East, and Africa (EMEA), and in Tokyo, Japan, for the Pacific Rim (PacRim).[70] This network supports localized operations, including design and innovation centers that adapt packaging solutions to regional market needs and regulatory requirements.[70] The company employs approximately 23,000 people worldwide, with the majority based in North America.[70] As of December 31, 2023, employee distribution included 15,414 (65%) in the U.S. and Canada, 6,471 (27%) in EMEA, 1,157 (5%) in PacRim, and 747 (3%) in Latin America, reflecting a strong concentration in North America alongside growing presence in Europe and emerging markets.[70] In Europe, Graphic Packaging operates facilities in countries such as the UK, Poland, France, Germany, Italy, Spain, and the Netherlands, with sales offices and design centers focused on fiber-based consumer packaging.[71] Regional strategies emphasize tailored solutions like the PaperLite tray for the UK market, designed to meet local sustainability standards and consumer preferences for lightweight, recyclable materials.[70] In Asia, operations include a joint venture in Shanghai, China, specializing in beverage packaging such as folding cartons for multipacks of beer and soft drinks, adapting to high-demand markets in the region.[72] Latin American activities center on four packaging locations, primarily in Brazil and Mexico, where strategies involve localized supply chains to support food and beverage sectors while complying with regional environmental regulations.[73] To minimize transport emissions, Graphic Packaging pursues supply chain localization, sourcing materials like wood fiber within regional radii—such as 80% locally in the U.S. southeast—and partnering with nearby suppliers and recyclers globally.[70] Growth in international operations has been driven by strategic acquisitions, notably the 2021 purchase of AR Packaging Group AB for $1.45 billion, which expanded European assets by integrating Sweden-based fiber-based packaging production across multiple countries.[74]Sustainability efforts
Environmental initiatives
Graphic Packaging International has committed to using 100% renewable or recycled fibers in its paperboard manufacturing, with all wood and recovered fiber sustainably sourced as of 2024.[68] The company has also advanced the development of recyclable flexible packaging, achieving 97% of sold packaging products characterized as recyclable, including 98% recyclability for paperboard.[68] Over 70% of its paperboard products incorporate recycled materials, and 27% consist of 100% recycled fiber, supporting a circular economy approach.[68] Central to these efforts is the RENEW program, which emphasizes the environment pillar through initiatives like water conservation and carbon footprint reduction.[68] For water management, the program includes wastewater recycling at mills and upgrades to treatment facilities, targeting a 45% reduction in water use intensity by 2030 compared to 2021 baselines.[68] On carbon reduction, Graphic Packaging aims for net-zero greenhouse gas (GHG) emissions by 2050, with interim goals of a 50.4% cut in Scope 1 and 2 emissions and a 30% reduction in Scope 3 emissions by 2032 from 2021 levels.[68] This includes shifting to 90% renewable fuel use in wood-based facilities by 2032, already reaching 74% in 2024.[68] Notable achievements include sourcing 89% of forest products sustainably in 2024, surpassing 80% ahead of the 2025 milestone, with a goal of 100% by 2030.[68] The company partners with organizations for forest certification, including the Sustainable Forestry Initiative (SFI), Programme for the Endorsement of Forest Certification (PEFC), and Forest Stewardship Council (FSC), ensuring 100% of wood originates from certified sustainably managed forests.[68] In 2024, 25% of purchased wood met SFI/PEFC/FSC Chain of Custody standards, covering 7.653 million metric tons of wood.[68] Waste reduction strategies feature closed-loop recycling systems, such as a new $1 billion facility in Waco, Texas, and the elimination of single-use plastics in select products, including the replacement of 1 billion plastic packages with paperboard alternatives.[68] These efforts diverted 69% of generated waste from landfills in 2024, recycling approximately 1.011 million metric tons, with 99.8% of paperboard waste recovered.[68] Twelve international plants achieved zero waste to landfill status.[68] In 2023, residents near the company's Kalamazoo, Michigan facility filed a $600 million class-action lawsuit alleging violations of the Clean Air Act, harmful emissions, odors, and environmental racism, which was dismissed by a federal judge in March 2024.[75][76] Annual sustainability reports track key metrics to measure progress, as summarized below:| Metric Category | 2024 Performance Highlights |
|---|---|
| GHG Emissions | Scope 1: 1.35 million metric tons CO₂e (17% reduction from 2021); Scope 2: 0.74 million metric tons CO₂e (8% reduction); Total Scope 1 & 2: 2.1 million metric tons CO₂e (10% reduction). Scope 3: 6.5 million metric tons CO₂e (3-10% reduction).[68] |
| Energy Use | Total: 22.2 million MWh (61% renewable); Paperboard intensity: 6.57 MWh per metric ton. Target: ~20% reduction in energy intensity by 2030 vs. 2021.[68] |
| Landfill Diversion | 69% diversion rate for 1.5 million metric tons of waste; 1 million metric tons recycled.[68] |