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Hostinger

Hostinger International, Ltd. is a multinational web hosting and company founded in 2004 and headquartered in . It specializes in providing affordable, user-friendly online solutions, including shared web hosting, virtual private servers (VPS), cloud hosting plans, , and an AI-powered accessible via its proprietary hPanel control . With a mission to democratize online presence for developers, bloggers, and businesses worldwide, Hostinger serves over 4 million customers across more than 150 countries. The company operates a of globally distributed centers, ensuring 99.9% uptime and fast loading speeds through advanced infrastructure. Hostinger employs over 1,000 people across 54 countries and delivers 24/7 in more than 10 languages, emphasizing reliability and accessibility for users of all technical levels. Its services extend beyond basic hosting to include email management, SSL certificates, and one-click installations for popular systems like . Hostinger has achieved notable recognition for its sustained growth and performance, earning a spot on the Financial Times' FT 1000 list of Europe's fastest-growing companies for six consecutive years, including second place in the 2025 Long-term Growth Champions report with a decade-long compound annual growth rate of 84.9%. Industry reviews from sources like PCMag and Bitcatcha have praised its uptime reliability and value-for-money offerings, solidifying its position as a leading provider in the competitive web hosting market.

Overview

Founding and operations

Hostinger was established in November 2004 as Hosting Media by a group of young entrepreneurs in , . The company began with a bootstrapped approach, focusing initially on shared web hosting services designed for small websites and personal projects. This foundational emphasis on accessible, low-cost hosting solutions laid the groundwork for its operational model, prioritizing user-friendly tools for individuals and small-scale users entering the online space. Headquartered in , , Hostinger maintains its core operations from this location while supporting a distributed . As of 2025, the company employs over 1,000 people across 54 countries, reflecting its commitment to a lean, self-funded growth strategy without early dependence on . This bootstrapped model has enabled steady expansion while retaining full control over strategic decisions. At its core, Hostinger operates as a provider of affordable web hosting, , and associated digital tools, catering to a global user base of over 29 million registered users. The company's operational framework emphasizes reliability, 24/7 customer support, and innovative features like custom control panels to simplify . Through this focus, Hostinger has grown into a key player in democratizing worldwide.

Financial performance and scale

Hostinger has demonstrated robust financial growth, with its consolidated revenue reaching €110.2 million in 2023, reflecting a 57% year-over-year increase driven by expanded service adoption and market penetration. In 2024, consolidated revenue reached €182.5 million, reflecting a 65% year-over-year increase. This performance highlights Hostinger's ability to scale operations efficiently while maintaining profitability, transitioning from its bootstrapped origins to a more structured growth model. In terms of scale, Hostinger serves over 4 million customers across more than 150 countries with affordable hosting solutions as of 2025. By 2025, the total number of registered users surpassed 29 million, illustrating the platform's broad appeal and user retention strategies. The company captured 4.1% of the global web hosting market as of 2025. Hostinger's financial achievements have earned it recognition as one of Europe's fastest-growing companies on the ' FT 1000 list for six consecutive years through 2025, including second place in the 2025 Long-term Growth Champions report. As a privately owned entity, it maintains control through its founding structure, bolstered by a 31% minority stake acquired by the ConHostinger in 2021 to support further expansion.

History

Early development (2004–2010)

Hostinger was founded in November 2004 in , , as Hosting Media, a bootstrapped startup established by a group of young entrepreneurs. The company initially focused on providing affordable shared web hosting plans targeted at beginners and small-scale website owners, aiming to make online presence accessible to a broader audience amid the growing popularity of personal websites in the mid-2000s. As a small Lithuanian operation, Hosting Media operated with limited resources, emphasizing cost-effective solutions to differentiate itself in an dominated by larger players. In 2007, after several years of testing and refinement, Hosting Media launched 000webhost, the world's first free without advertisements, designed to attract a wide user base and build brand awareness. This initiative addressed the barrier of entry for novice users by offering basic hosting features like PHP support and databases at no cost, though it required innovative to handle surging demand without compromising . The free service quickly gained traction globally, serving as a gateway to upsell paid plans and helping the company experiment with scalable infrastructure. In July 2024, Hostinger announced the shutdown of 000webhost, effective October 14, 2024, to focus on premium services, migrating users to paid plans. By 2010, Hosting Media had evolved from a local startup into a provider serving initial clients, expanding beyond through the popularity of 000webhost and additional offerings like the 2008 launch of Hosting24 for more advanced shared hosting. The period was marked by challenges, including intense competition from established providers such as , which offered similar services with greater marketing reach and infrastructure scale. To compete, the company prioritized user-friendly interfaces and low pricing, gradually building a reputation for reliability among budget-conscious developers and hobbyists worldwide.

Rebranding and international expansion (2011–2020)

In 2011, the company underwent a significant from Hosting Media to Hostinger International, aiming to position itself as a more accessible provider focused on affordability and ease of use for beginners and small businesses. This shift was led by new CEO Arnas Stuopelis and marked a strategic pivot toward global accessibility, with the name "Hostinger" chosen to evoke simplicity and speed in web hosting services. The rebranding coincided with the introduction of hPanel, Hostinger's proprietary control panel designed to streamline website management, domain handling, and resource allocation through an intuitive interface that reduced technical complexity for non-experts. Building on this foundation, Hostinger began targeting emerging markets to broaden its international reach. By , it launched Niagahoster as a in , marking its entry into and establishing one of the region's first tier-4 data centers to support local users with low-latency hosting. This move was part of a broader strategy to localize services in high-growth areas, including expansions into other parts of and initial forays into by 2015 through tailored pricing and multilingual support. These efforts capitalized on rising penetration in developing economies, allowing Hostinger to adapt its affordable plans to regional needs like mobile-first websites and e-commerce setups. By 2019, Hostinger further solidified its presence in Indonesia by fully integrating Niagahoster's operations, enhancing its regional dominance as Indonesia's leading local host with improved infrastructure and customer support in Bahasa Indonesia. This integration boosted scalability and market share in , contributing to Hostinger's overall global footprint. Amid the surge in driven by the , Hostinger's customer base expanded rapidly, surpassing 10 million registered users by 2020 and serving clients across 178 countries with a focus on budget-friendly tools that empowered small online ventures.

Recent milestones (2021–present)

In April 2021, Hostinger sold a 31% minority stake to the ConHostinger, securing strategic funding while retaining operational control under its existing management. This transaction, valued at an undisclosed amount, supported Hostinger's expansion plans without diluting majority ownership. Building on this capital infusion, Hostinger advanced its product ecosystem in 2023 with the release of AI Website Builder 2.0, incorporating enhanced for more customized site generation, alongside cloud hosting improvements such as a new (CDN) for faster global performance. These updates aimed to streamline user experiences in and infrastructure management, reflecting the company's focus on integrating . By February 2024, Hostinger achieved a key growth milestone, surpassing 2.5 million active clients worldwide, a figure that underscored its expanding user base amid competitive web hosting markets. By August 2024, Hostinger surpassed 3 million clients, reaching over 4 million customers as of late 2025. This rapid client acquisition, up from 1.5 million two years prior, highlighted the effectiveness of its affordable, user-friendly services in attracting small businesses and individuals. In response to escalating cyber threats in 2025, Hostinger introduced enhanced cybersecurity measures, including upgraded DDoS protection and unlimited SSL certificates in its new hosting plans, designed to bolster site security for professional users. Additionally, the company earned in November 2025, affirming its adherence to industry-leading security standards for data protection and infrastructure reliability. These enhancements addressed broader market trends, where global cyber incidents rose by over 30% year-over-year, prompting providers to prioritize robust defenses. Hostinger maintained its prominence in growth rankings, securing a position in the ' FT 1000 list of Europe's fastest-growing companies for the sixth consecutive year through 2025, including second place in the 2025 Long-term Growth Champions report with a decade-long of 84.9%. This sustained recognition validated the company's decade-long trajectory of consistent expansion in the tech sector.

Corporate structure

Leadership and ownership

Hostinger was founded in 2004 by Balys Krikščiūnas, a pivotal figure in the company's early technical direction who served as (CTO) until 2022. The current CTO is Antanas Patašius, focusing on innovation in and development. Under engineering leadership, Hostinger has prioritized scalable hosting solutions and -driven tools to enhance user accessibility. The current CEO is Daugirdas Jankus, who assumed the role in October 2023 after serving as , focusing on global expansion and customer-centric strategies. Arnas Stuopelis, who led as CEO for 12 years prior, transitioned to Chairman of the Board, providing strategic oversight to maintain the company's growth trajectory. Other key executives include Kristina Strimaitė as and Domantas Beržanskis as , contributing to operational efficiency and financial stability. As a , Hostinger maintains majority control with founders and early stakeholders holding the largest shares, reflecting its bootstrapped origins and long-term focus on without external debt. In April 2021, ConHostinger, a special purpose vehicle backed by private equity firm , acquired a minority stake of approximately 31% to support accelerated international growth, but no full acquisition has occurred, preserving operational independence. The board structure emphasizes strategic guidance from experienced leaders like Chairman Stuopelis, aligning with the company's ethos of internal promotion and innovation-driven decision-making. Hostinger's leadership places significant emphasis on employee development, with internal training programs and promotions fostering a culture of growth; the company employs over 1,000 staff across 54 countries as of 2025, supporting its global operations.

Global presence and offices

Hostinger's primary is located in , , at Jonavos g. 60C, serving as the central hub for its operations and strategic decision-making. The company also maintains additional offices in , , at Švitrigailos str. 34, which supports administrative and functions; , , for European operations; and , , facilitating regional management in . These locations enable efficient coordination across time zones and markets. The company operates in more than 150 countries worldwide, providing services to millions of customers through a network of localized data centers strategically placed in (such as , the , and the ), (including , , and ), and the (notably and the ). This infrastructure ensures low-latency performance and compliance with regional data regulations. Hostinger has established regional subsidiaries to address market-specific needs, including Hostinger Brasil in for handling local payment systems and legal requirements, and a presence in through tailored operations that ensure adherence to national data protection standards. In Indonesia, operations continue under the Niagahoster brand, acquired to strengthen local expertise and compliance. To adapt to diverse markets, Hostinger offers multilingual customer support in over ten languages, including English, , , , and , allowing users to receive assistance in their native tongue. Additionally, the company implements region-tailored pricing models, adjusting costs based on local economic conditions to enhance accessibility in emerging markets like and . In terms of workforce, Hostinger employs over 1,000 people across 54 countries as of 2025, with a significant portion based in , primarily in , reflecting its roots in the region. The company is expanding its teams in the area, where Indonesian employees constituted about 25% of the total headcount as of 2023, supporting growth in high-potential markets.

Products and services

Web hosting and infrastructure

Hostinger's web hosting services are built on a foundation of shared, , and VPS plans designed to cater to varying levels of user needs, from beginners to advanced developers. The shared hosting options provide an affordable entry point, starting at $1.95 per month (promotional price; renews at $10.99 per month) for the plan, which includes unlimited and NVMe SSD storage to ensure fast loading times without resource constraints. These plans leverage web servers for optimized performance, supporting multiple websites with features like one-click installations for popular platforms. For users requiring greater scalability and isolation, Hostinger offers cloud hosting plans beginning at $7.45 per month (promotional; renews at $25.99 per month), delivering up to 20 times more resources than traditional shared hosting, including configurable CPU cores (starting at 2), (up to 16 ), and 200 of NVMe storage. These plans guarantee 99.9% uptime, powered by servers and an in-house CDN for enhanced speed and reliability, making them suitable for high-traffic sites that demand consistent availability. Daily backups and automatic scaling further bolster the infrastructure's robustness. Hostinger's VPS hosting provides full root access for customized server management, with plans ranging from entry-level configurations featuring 1 vCPU core, 4 GB , and 50 GB NVMe , to enterprise-level options with up to 8 vCPU cores, 32 GB , and 400 GB . Priced from $4.99 per month (promotional), these KVM-based servers utilize processors and offer 1 Gbps network speeds, allowing users to install any software or operating system, such as or , while maintaining control over the environment. Bandwidth is generous, scaling to 16 TB on higher tiers, ensuring scalability for demanding applications. Domain registration and email hosting are seamlessly integrated through Hostinger's proprietary hPanel control panel, which simplifies management across all hosting types. Users can register domains directly via hPanel with support for over 300 extensions and receive a free for the first year on select plans, while email services include unlimited accounts with anti-spam protection and integration with tools like Hostinger Reach for marketing. Security is a core component of Hostinger's infrastructure, with free SSL certificates automatically installed on all plans to enable HTTPS encryption. DDoS protection is provided through advanced filtering via Cloudflare for cloud plans and Wanguard for VPS, mitigating volumetric attacks effectively. Additionally, a Web Application Firewall (WAF) is standard across offerings, monitoring and blocking malicious traffic to safeguard against common web threats like SQL injection and cross-site scripting. Malware scanning and weekly backups complete the security suite, ensuring proactive defense without extra costs.

Website builders and AI innovations

Hostinger's Website Builder provides a user-friendly platform for creating professional websites without requiring coding expertise. It features an intuitive drag-and-drop editor that allows users to customize layouts, add elements, and arrange content effortlessly. The builder includes over 150 responsive templates designed for various purposes, such as portfolios, blogs, and online stores, ensuring across devices. integration is seamlessly supported, enabling users to set up online shops with features like product catalogs, payment gateways, and inventory management directly within the platform. In March 2025, Hostinger launched Horizons, an AI-powered no-code platform that revolutionizes by allowing users to build web apps, landing pages, and prototypes through prompts. Users can describe their ideas in conversational text, and the AI generates functional applications, targeting non-developers such as entrepreneurs, owners, and creators who lack technical skills. Key features include AI-generated for backend and frontend logic, automated design layouts, tailored to the , and built-in optimization to enhance visibility on search engines and AI crawlers. This end-to-end streamlines the process, enabling and deployment—often completing a basic app in minutes—while integrating with Hostinger's hosting infrastructure for one-click publishing. Horizons further enhances site functionality through integrations with additional AI tools, such as image generators for creating custom visuals from text descriptions and builders for adding interactive customer support elements. starts at $19.99 per month for the Starter plan, which includes core AI features, hosting, and unlimited deployments (promotional prices may vary), making it accessible for individuals and scaling up to enterprise tiers for advanced customization. By democratizing web app development, Horizons empowers users to launch ideas quickly without traditional development costs or delays.

Business developments

Acquisitions and investments

Hostinger has not undertaken any major acquisitions of external companies as part of its growth strategy, opting instead for organic expansion and internal development. According to available records, the company has made no investments in other firms or startups as of late 2025. This approach has allowed Hostinger to allocate resources toward enhancing its core operations and technological capabilities without the complexities of integrating acquired entities. A key aspect of Hostinger's investment activities has been substantial capital expenditures on to support its rapidly growing user base. In 2024, the company announced a major purchase of 800 PowerEdge R6615 servers equipped with processors, marking one of its largest single investments in hardware. This upgrade was aimed at boosting server performance, reliability, and capacity to handle increased demand for hosting services globally. Hostinger has also invested in proprietary technologies to improve service quality. In 2023, it introduced an in-house (CDN) and upgraded to (KVM) virtualization for its VPS hosting plans, resulting in enhanced website loading speeds and overall user experience. These investments contributed to a 57% year-over-year revenue increase to €110.2 million that year, underscoring their impact on operational efficiency. On the funding side, Hostinger received in 2021 when ConHostinger, a special purpose vehicle backed by Equivia Partners, acquired a 31% minority stake from existing shareholders. This infusion supported further international expansion and product innovation, though the exact amount remained undisclosed. The transaction positioned new investors on the company's board to guide strategic growth.

Partnerships and collaborations

Hostinger has established several key integrations and collaborations to enhance its service ecosystem, focusing on technology providers and community partners. In 2020, the company teamed up with to offer , providing users with business email, collaboration tools like and Sheets, and productivity features integrated directly into Hostinger's platform. This partnership enables seamless access to Google's suite for small businesses and teams, starting at $6.99 per month. To bolster security and performance, Hostinger supports full integration with 's services across all hosting plans, including DNS management, (CDN) for faster load times, and protection against DDoS attacks. Users can easily set up Cloudflare by adding their domain and updating nameservers, allowing for enhanced global content distribution and security features like Cloudflare Tunnel and . This compatibility has been available since at least 2022, enabling customers to leverage Cloudflare's edge network without compatibility issues. Hostinger maintains close ties with the WordPress community, earning official recommendation from WordPress.org as a managed hosting provider optimized for and sites. Its plans include one-click setup, tools for store management, unlimited SSL certificates, and free CDN, tailored for performance and scalability. This endorsement underscores Hostinger's commitment to delivering reliable, high-speed environments for over 40% of the web powered by . The company's affiliate program plays a significant role in customer acquisition, partnering with influencers, content creators, and resellers to promote its services worldwide. Affiliates earn commissions starting at 40% per sale, scaling up to 60% based on volume, with resources like banners, links, and a dedicated for tracking. This program targets high-traffic websites, influencers, and channels focused on , fostering a network that contributes substantially to new user growth. In the education sector, Hostinger collaborates with Tesonet on the "Generation AI" initiative, launched in 2025 to provide free access to tools like nexos.ai and for 40,000 students and teachers in . This aims to democratize education, providing resources to support learning in and . Recent developments in 2025 include expanded capabilities in , the no-code platform for building websites and apps, with integrations for services like , Supabase, and AdSense to streamline and monetization. In September 2025, Hostinger integrated with Printful to enable print-on-demand and dropshipping directly within its , allowing users to create and sell custom products without inventory management. Additionally, a partnership with integrates Performance Max campaigns directly into Hostinger's tools, simplifying for business owners by automating ad creation and optimization.

Recognition and impact

Awards and industry rankings

Hostinger has earned multiple inclusions in the ' FT 1000 list of Europe's fastest-growing companies, appearing for six consecutive years through 2025 based on sustained revenue growth. In 2025, designated Hostinger as the best overall , praising its low prices, innovative tools, and reliable performance for websites of varying scales. Cybernews assigned Hostinger a 4.9 out of 5 rating in its global performance tests conducted from July to September 2025, where it achieved 100% uptime and an average Largest Contentful Paint (LCP) time of 0.98 seconds, underscoring its excellence in speed and reliability. Hostinger received accolades for affordability in 2025, with Crazy Egg naming it the top recommendation for cheap web hosting due to its scalable plans starting under $3 per month and comprehensive features without hidden fees. In industry rankings, HostingAdvice placed Hostinger third among the largest web hosting providers by in 2025, with the company capturing 3.7% of the global market.

Market position and growth metrics

Hostinger holds a 3.7% share of the global web hosting market as of 2025, positioning it behind dominant players like in overall infrastructure but as a leader in the budget hosting segment due to its affordable plans and accessibility for small businesses and individuals. This market positioning allows Hostinger to capture a significant portion of cost-sensitive users, particularly in emerging markets where is a key decision factor. The company benefits from the robust growth of the web hosting industry, projected to reach $192.8 billion in 2025 and expand to $355.8 billion by 2029 at a (CAGR) of 17.35%. Hostinger's alignment with this expansion is evident in its performance metrics, including 100% uptime recorded in independent 2025 tests, ensuring reliable service delivery without interruptions. Additionally, site loading performance averages a Largest Contentful Paint (LCP) of 0.607 seconds in 2025 benchmarks, contributing to high user satisfaction and advantages. Hostinger maintains a competitive edge through its pricing structure, offering the lowest introductory rates among the top 10 web hosting providers in 2025 comparisons, starting at $1.95 per month for shared plans. This affordability, combined with robust features, has driven innovation adoption, such as the Hostinger Horizons AI website builder, which garnered hundreds of thousands of users from over 120 countries within months of its 2025 launch.

Social responsibility

Philanthropic initiatives

Hostinger has engaged in philanthropic efforts focused on social impact, particularly supporting during wartime. In 2022, the company contributed over €150,000 to social responsibility initiatives, primarily aiding through financial donations to charities such as the Red Cross and Save Life. In 2024, Hostinger donated €128,534 to various causes, including €88,000 for Ukraine-related production and support for underprivileged communities. The company has also supported initiatives like scholarships for women in tech through Groundbreaker Talents in and rebuilding a in with Happy Hearts Indonesia.

Sustainability efforts

Hostinger has made significant strides in adopting for its data centers, achieving 100% renewable electricity usage across all facilities in 2024. This milestone builds on earlier progress, where share increased from 35% in 2022 to 43% in 2023, primarily through transitions in European locations. The company employs web servers, which offer improved resource efficiency compared to traditional servers, contributing to lower overall energy consumption in its infrastructure. Hostinger's data centers maintain an average (PUE) of 1.42, indicating high operational efficiency that minimizes environmental impact. Hostinger publishes annual sustainability reports since 2022, detailing (ESG) performance and aligning with the Climate Neutral Data Centre Pact's goals for climate neutrality by 2030. These reports emphasize ongoing commitments to reduce Scope 1, 2, and 3 emissions, with 2024 Scope 2 emissions reduced to 15 tCO₂e due to renewable sourcing.

Criticism and controversies

Review practices

In 2017, hosting review site Review Signal accused Hostinger of engaging in review manipulation by having employees generate fake positive reviews on platforms like to artificially inflate their ratings. The allegations included evidence of multiple reviews originating from the same addresses associated with Hostinger's offices and using similar phrasing that mirrored company marketing language. Hostinger initially denied any systematic of reviews. However, CEO Arnas Stuopelis later admitted to the practice in public comments, defending it as the company's right to post reviews about their own services. In response to the controversy, Review Signal issued a follow-up assessment in , assigning Hostinger a 0-star for ethical lapses in review practices. The incident resulted in a short-term erosion of Hostinger's credibility among industry observers, with some review aggregators and commentators referencing the in subsequent evaluations. By 2020, Hostinger had not publicly announced specific internal policy changes or third-party audits related to review processes, though emphasized genuine user satisfaction as the basis for their sustained high average scores above 4.5 on major platforms. As of 2025, no new allegations of review manipulation have surfaced against Hostinger, and the company continues to hold top ratings in hosting evaluations, such as 4.6 out of 5 on HostAdvice based on over 2,400 user reviews.

Customer support challenges

Hostinger's has faced criticism for slow response times during hours, with some users on review platforms reporting waits exceeding 30 minutes for live chat assistance. These delays are often attributed to high demand, particularly for shared hosting queries, though the company maintains multiple support channels including 24/7 live chat, a system, and an extensive . Average resolution times for issues range from 2 to 4 hours, even for moderately complex problems, allowing for efficient handling of routine inquiries. In 2025, Hostinger implemented significant improvements through its -powered , Kodee, which has reduced initial wait times by approximately 68%, dropping the average from 28 seconds to 9 seconds per interaction. By August 2025, Kodee had managed 750,000 conversations, autonomously resolving 75% of them—up from 50% at the year's start—contributing to overall cost savings of over €9 million annually by scaling support without additional hires. However, the AI has been criticized for its limitations in addressing complex queries, such as advanced VPS configurations or custom integrations, often requiring escalation to human agents. Hostinger maintains an overall % uptime guarantee across its shared, , and VPS offerings as of 2025, with policies in place to provide service credits for any breaches exceeding allowable . Overall, feedback on Hostinger's remains mixed, with 87% of reviewers in a Cybernews awarding 5 stars for and affordability, though budget-oriented pricing sometimes leads to trade-offs in handling peak-volume or intricate needs. These challenges are occasionally linked to broader concerns about review practices, but operational delivery continues to evolve.

Account suspensions

In 2025, Hostinger faced increased criticism for frequent and abrupt account suspensions, often related to alleged , , or violations. Users reported suspensions without prior warning or adequate investigation, leading to loss of access to websites, emails, and data, as well as difficulties in obtaining refunds or backups. One notable case involved a claiming $200,000 in losses due to an unexplained suspension that prevented . Community forums, including , highlighted recurring issues with automated systems flagging legitimate activities, such as email campaigns, resulting in prolonged downtime. Hostinger's policies allow for suspensions to enforce abuse prevention, with appeals available through support tickets, but critics argue the process lacks transparency and human oversight. These incidents have raised concerns about reliability for business users, though the company maintains that such measures protect the broader network. As of November 2025, no major policy overhauls have been announced in response to these complaints.

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