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Hum Awards

The Hum Awards are annual accolades presented by Limited, Pakistan's leading entertainment network, to honor excellence in the country's television dramas, music, fashion, and film sectors. Launched in 2013 at Karachi's Expo Center, the event has evolved into one of Pakistan's most prestigious award ceremonies, celebrating outstanding artistic contributions through categories such as Best Television Play, Best Original Soundtrack, and Best Television Actor. Subsequent editions have expanded the awards' global reach, with ceremonies hosted in international venues like , the , and the to engage the , featuring high-profile arrivals, live performances by top artists, and tributes to industry trailblazers. The 10th Hum Awards, held on October 11, 2025, in , , continue this tradition of glamour and recognition, underscoring the awards' role in spotlighting the vibrant and influential Pakistani entertainment landscape.

Establishment and Purpose

Founding

The Hum Awards were established in 2013 by Hum Network Limited, Pakistan's leading and owner of , marking the first major accolade by the network dedicated to excellence in Urdu-language television programming, alongside contributions from the and sectors. This initiative aimed to honor achievements within the entertainment industry, with an initial emphasis on Hum TV's original content while extending recognition to wider industry talents in drama serials, musical performances, and . Central to the founding were key figures from , including , the network's president and co-founder, and Duraid Qureshi, co-founder and CEO, who spearheaded its launch as part of broadening the platform's cultural impact. , serving as creative head and senior producer at , contributed to the network's acclaimed drama productions that exemplified its storytelling standards. Their involvement underscored the awards' roots in 's commitment to elevating Pakistani media on a national stage. The inaugural ceremony occurred on 12 March 2013 at the Expo Centre in , drawing a star-studded crowd and setting the tone for an annual event that celebrated both on-screen achievements and behind-the-scenes artistry. This debut gathering highlighted the awards' focus on Hum TV's flagship dramas while incorporating segments for and , establishing a template for future iterations that would blend live performances with industry tributes.

Objectives

The Hum Awards primarily aim to honor excellence in Urdu-language , , and , thereby promoting the creation of high-quality content within Pakistan's entertainment industry. By recognizing outstanding achievements in these fields, the awards seek to elevate artistic standards and encourage innovative storytelling that resonates with cultural values. A key emphasis of the Hum Awards is on balancing artistic merit with audience appeal, bridging creative accomplishments and commercial success through a combination of evaluations and mechanisms. This dual approach ensures that both critically acclaimed works and popularly embraced productions receive visibility, fostering a more inclusive celebration of talent. The awards play a significant role in enhancing the global profile of Pakistani , particularly by engaging communities through ceremonies held in cities like , , and . These events serve as platforms to showcase Pakistani talent abroad, promoting cultural exchange and projecting a positive image of the nation's entertainment heritage. In the long term, the Hum Awards strive to foster industry standards by providing visibility to emerging talent via dedicated categories, such as Best Emerging Fashion Designer, which helps nurture new artists and sustain the growth of 's creative sectors under the oversight of Hum Network Limited.

Organizational Structure

Hum Network Limited

is a prominent Pakistani established in 2004 and headquartered in , . The company operates in the and sectors, managing a portfolio of television channels that deliver programming to domestic and international audiences. Its flagship channel, , launched on January 17, 2005, and has become a key platform for high-quality dramas, shows, and original content, establishing the network as a leader in 's broadcasting landscape. Within Hum Network, MD Productions serves as the primary production arm responsible for developing much of the network's acclaimed content, including dramas that form the backbone of its offerings. This division is led by , who holds the position of senior producer and creative head of , overseeing the creation of influential series that have shaped contemporary Pakistani television. Under her leadership, MD Productions has produced award-winning programs that highlight cultural narratives and social themes, contributing significantly to the network's reputation for innovative storytelling. Hum Network Limited plays a central role in the organization and execution of the Hum Awards, providing essential financial and logistical support to ensure the event's success. The network funds production aspects, venue arrangements, and promotional efforts, enabling the awards to reach a wide audience through its broadcast channels. Early editions of the Hum Awards benefited from key sponsorships, such as those from Servis, which helped establish the event's scale and prestige in its formative years. Over time, Hum Network's engagement with the awards has evolved from an initiative centered on celebrating its in-house productions to a platform that fosters industry-wide recognition across Pakistani entertainment. This shift reflects the network's growth into a broader media entity, integrating the awards as a flagship event that promotes excellence beyond its own content slate while maintaining close ties to its creative ecosystem.

Selection and Voting Process

The Hum Awards employ a dual selection system comprising jury choice categories and viewers' choice categories to recognize excellence in Pakistani television, film, music, and fashion. Jury choice categories are evaluated and decided by a panel composed of industry professionals, including directors, producers, and other experts, who assess submissions based on criteria such as , performance quality, and production standards. This process ensures a focus on professional judgment independent of audience popularity. Viewers' choice categories, in contrast, are determined entirely by , allowing fans to vote for nominees via online portals provided by , typically over a defined period leading up to the . These categories highlight works and talents that resonate most with the general audience, often including popular performances and serials. Nominations for both and viewers' choice categories are compiled from eligible works released during the award year, with shortlists announced several months in advance to facilitate voting and discussion. The separation of and public input aims to with democratic , though the exact weighting or integration between the two remains category-specific.

Historical Development

Inception and Early Ceremonies

The Hum Awards debuted with their inaugural ceremony on 12 March 2013 at the Expo Centre in , marking the first major recognition event organized by for excellence in Pakistani television, fashion, and music. The event drew a large gathering of celebrities and honored standout productions, with receiving the Best Drama Serial award, winning Best Actor – Female for her role in the same series, and Noman Ijaz taking Best Actor – Male for Bari Apa. Hosted by and , the ceremony featured live performances by artists such as and , and included a Lifetime presented to the late Moin Akhtar, accepted by . The second ceremony, held on 29 March 2014 at the Expo Centre in , expanded on the inaugural event by incorporating additional categories such as Best Sitcom, Best , and Best , reflecting a broader scope for viewer and jury recognition. Notable wins included for Best Drama Serial in the popular awards category, Amna Ilyas as Best Model (Female), and Overload as Best Band. The evening showcased celebrity performances, including Rahat Fateh Ali Khan's musical set and a rendition of yesteryear tunes by and Javed Sheikh, underscoring the awards' growing emphasis on entertainment alongside accolades. On 9 April 2015, the third Hum Awards marked a milestone as the first international edition, taking place at the to engage the Pakistani expatriate community and highlight the industry's global reach. The event served as a cultural platform for overseas audiences, featuring performances by , , , and a surprise set by Indian singer , who included a Pakistani track. Key honors went to for Best Drama Serial, for Best Actress, and for Best Actor (Male), with receiving a special International Icon Award. In its formative years through 2015, the Hum Awards navigated a competitive landscape dominated by established events like the , which had been recognizing broader industry achievements since , positioning Hum's channel-focused format as a fresh yet specialized alternative amid existing TV-centric skepticism. Despite limited initial resources, the ceremonies successfully spotlighted television dramas, fostering early successes through viewer voting and jury selections that celebrated popular hits like Shehr-e-Zaat and Zindagi Gulzar Hai.

Growth and International Expansion

Following the initial ceremonies, the Hum Awards returned to Pakistan for the fourth and fifth editions, solidifying their domestic foundation while expanding in scale. The fourth ceremony took place on April 23, 2016, at the Expo Centre in , honoring achievements in 25 categories and attracting widespread attention through its broadcast on . The fifth edition shifted to on April 29, 2017, also at an Expo Centre venue, where it featured enhanced production elements and a focus on impactful storytelling in , further boosting audience engagement. These events marked a period of increased categories, from television performances to and , reflecting the awards' growing recognition within the industry. The sixth Hum Awards in represented a pivotal step in international expansion, held for the first time outside at the in , , on July 28. This move aimed to connect with the global and showcase the event to an international audience, with live performances and red carpet glamour drawing significant overseas interest. The ceremony honored works from across television, music, and , emphasizing cultural export through . Subsequent years accelerated globalization, with the seventh edition on October 5, 2019, at in , , USA—the first such event in the United States—featuring stars like and . The led to delays, postponing the eighth ceremony to September 24, 2022, at in , Canada, where adaptations included enhanced safety protocols to resume in-person celebrations after virtual considerations in prior years. The ninth occurred on September 28, 2024, at OVO Arena Wembley in , UK, hosted by and , while the tenth returned to in on October 11, 2025, underscoring the awards' recurring appeal in . Key milestones included expanded categories alongside digital streaming partnerships with platforms like and for broader accessibility and viewer interaction. These developments, combined with significant viewership surges during peak domestic broadcasts in 2016–2018, established the Hum Awards as a global platform for Pakistani excellence.

Categories and Criteria

Television Categories

The Hum Awards recognize excellence in Pakistani television through a dedicated set of categories that honor dramas, performances, and production elements, typically encompassing 15-20 awards per ceremony. These are split into jury-voted categories, determined by an expert panel evaluating artistic and technical merit, and viewers' choice categories, based on public voting to reflect audience popularity and viewership impact. Core categories focus on outstanding drama serials. The Best Television , a jury-voted , is presented to the serial demonstrating superior storyline, character development, and overall production values, with eligibility requiring the to have completed broadcasting and garnered critical acclaim. In the 10th Hum Awards (2025), won this category for its compelling narrative on social issues. Complementing this is the Best Drama Serial - Popular (viewers' choice), which celebrates the most viewed and beloved serial among audiences, often highlighting high-ratings hits; nominations for this are drawn from dramas with significant public engagement, such as Zard Patton Ka Bunn in recent ceremonies. Acting awards emphasize performance quality and character portrayal. The and in a Leading Role (jury-voted) honor performers who deliver outstanding interpretations in principal roles, focusing on depth, emotional range, and impact on the narrative; for instance, received the male award in 2025 for his nuanced portrayal in Ishq Murshid, while won the female counterpart for Zard Patton Ka Bunn. Supporting roles are recognized similarly through Best Supporting Actor and Best Actress, awarding contributions that enhance the ensemble, with taking the latter in 2025 for Khushbu Mein Basay Khat. Additional performance categories include Best Actor in a Negative Role, for compelling antagonistic portrayals like Faysal Quraishi's in Zulm (2025 winner), and Most Impactful Character, which spotlights transformative roles such as Syed Tanveer Hussain's in Zard Patton Ka Bunn. Debut awards, Best Actor Debut and Best Actress Debut, celebrate emerging talent's first major performances, with Zarrar Khan and Sahar Hashmi winning in 2025 for and Zulm, respectively; criteria prioritize fresh interpretations and potential influence. Viewers' choice variants, such as Best Actor (Male) and Best Actress (Female) - Popular, allow public input on favorite leads, with nominees like and dominating 2025 voting based on fan appeal. Technical and creative categories acknowledge behind-the-scenes excellence. The Best Director award goes to the visionary leading a serial's execution, evaluating visual and pacing; shared winners in 2025 were Saif-e-Hassan for Zard Patton Ka Bunn and for . Best Writer recognizes script craftsmanship, particularly in dialogue and plot construction, with Mustafa Afridi winning in 2025 for Zard Patton Ka Bunn. The Best Original Soundtrack (), available in both jury and popular formats, honors compositions that enhance emotional resonance and cultural relevance; Ahmed Jahanzeb's work for swept both in 2025, noted for its melodic integration with the drama's themes. Other specialized categories include Best On-Screen Couple (viewers' choice for chemistry), won by and in 2025, and format-specific awards like Best Performing Soap for episodic series such as Be Rung and Best Long Serial for extended narratives like . The Global Star Award (popular) highlights internationally recognized talent, with receiving it in 2025 for her global draw. These categories ensure a balanced recognition of artistic innovation and public reception, with nominations typically limited to Hum Network productions aired in the preceding one to two years.

Film and Music Categories

The Hum Awards feature categories dedicated to and , expanding the recognition of Pakistani beyond television programming. These categories highlight artistic and commercial achievements in and musical works, with judging panels evaluating entries based on production quality, innovation, and audience impact. Introduced as part of the awards' growth to encompass broader sectors, film categories began appearing in limited form around the mid-2010s, while music honors have been a staple since the inaugural ceremony in 2013. Film categories primarily focus on television films and select cinematic contributions, emphasizing narrative depth, direction, and technical execution alongside box-office or viewership success where applicable. The Best Television Film award, a key competitive category, honors outstanding telefilms that blend dramatic storytelling with high production standards. Additional recognition for feature films occurs through special honors, such as the Recognition Award presented to Love Guru in 2025 for its cultural significance and box-office performance. Criteria for these awards prioritize , including screenplay originality and visual aesthetics, balanced with commercial viability to support the resurgence of Pakistani . By 2025, film-related categories had grown from initial sparse inclusions to at least three to four dedicated slots, reflecting increased submissions amid the industry's post-pandemic recovery. Music categories celebrate vocal talent, , and lyrical craftsmanship, judged on elements like vocal , emotional depth, and to contemporary Pakistani culture. The Best Original Soundtrack () award, a prominent hybrid category bridging , recognizes playback and overall track that enhances narrative impact. In 2025, Ahmed Jahanzeb won for the OST, praised for its melodic fusion of traditional and modern influences that captivated audiences. Similarly, the Best Music category awards excellence in album or standalone musical production. These categories evolved from two to three core music honors in early ceremonies—such as Best Music Single introduced in the third edition—to over five by 2025, incorporating viewer-voted popular variants to gauge broader appeal amid the rise of streaming platforms. Hybrid categories like Best OST facilitate crossovers between and , underscoring the interconnected nature of Pakistani where soundtracks often drive popularity. Judging emphasizes between , melody, and visuals, fostering culturally relevant works that transcend mediums. This expansion mirrors the awards' overall growth, aligning with cinema's revival through hits like Love Guru and music's digital boom.

Special Awards

The Hum Awards feature special awards as non-competitive honors that celebrate exceptional lifetime contributions, international influence, and broader societal impact within and beyond the entertainment industry. These awards differ from merit-based categories by focusing on holistic legacies rather than specific works, and they are typically limited to 3-5 recipients per ceremony to highlight select icons. The Lifetime Achievement Award recognizes veterans for their enduring career influence on Pakistani and . Posthumously awarded to comedian Moin Akhtar at the inaugural ceremony for his pioneering role in comedy sketches and across radio, , and , it underscored his status as a cultural legend. Similarly, actress received the Lifetime Achievement Award in the same event for her groundbreaking performances in PTV dramas that shaped early Pakistani . In 2025, actor was honored with the Special Golden Plate Award for lifetime contribution, acknowledging his versatile career spanning , film, and international projects. Introduced to spotlight global recognition, the Global Star Award was presented to actress at the 10th Hum Awards in 2025 for her rising international fame through roles in popular dramas and films that elevated Pakistani content abroad. Unlike competitive categories, special awards are selected by the organizing committee without public voting, ensuring focused recognition of high-impact figures.

Ceremonies and Events

Venue and Format

The Hum Awards ceremonies typically follow a structured format as a live event lasting approximately three to four hours, encompassing a red carpet arrival segment, opening performances, host-led monologues, award presentations, musical numbers, comedic skits, and closing tributes. The evening begins with a 30-minute red carpet prelude where nominees and celebrities showcase fashion and provide brief interviews, transitioning into the main show with a mandatory welcome dance routine followed by hosts introducing the proceedings and minor awards. Award segments alternate between viewers' choice and jury selections, often featuring video montages of nominations, presenter banter by industry stars, and interspersed high-energy dance performances or live music acts by celebrities to maintain audience engagement. Venues for the ceremonies are generally large indoor arenas or convention expo centers with capacities ranging from 5,000 to 15,000 seats, selected to accommodate expansive staging, lighting, and audience seating while facilitating arrivals and post-event after-parties. Examples include the in , which hosted the 10th Hum Awards in 2025 with an 8,000-seat configuration, and the OVO Arena Wembley in for the 9th edition in 2024, accommodating up to 12,500 attendees. Earlier events, such as the 3rd Hum Awards, utilized the Dubai World Trade Centre's expo halls for their versatile large-scale setups. Production elements emphasize spectacle and celebrity involvement, including choreographed group dances by television and film stars, emotional tributes to winners through video reels or live dedications, and integrated fashion showcases where attendees highlight designer attire during transitions. Hosts, often a ensemble of popular actors, deliver witty commentary and orchestrate skits to bridge segments, ensuring a blend of and recognition. Due to the , the awards experienced a two-year hiatus, with the 8th ceremony postponed from 2020-2021 and held in 2022 without a hybrid format.

Broadcasting and Reception

The Hum Awards ceremonies are primarily telecast on Hum TV, the flagship channel of the Hum Network, often following the live event with edited broadcasts to reach a wider audience in Pakistan. Repeats air on sister channels within the network, while digital access is provided through the official Hum TV app and YouTube channel for highlights, red carpet coverage, and full segments. For instance, the 9th Hum Awards were streamed exclusively on Hum TV, emphasizing the network's role in making the event accessible domestically. Viewership has grown alongside the awards' international expansion, transitioning from primarily local audiences to global reach via digital platforms. Early ceremonies drew substantial television audiences in , while overseas events like the 2019 Houston edition attracted thousands of in-person attendees, reflecting the community's enthusiasm. Recent iterations, including the 2025 ceremony in , have leveraged online uploads of key moments to extend visibility beyond traditional TV, contributing to broader engagement amid the rise of streaming services. The awards receive praise for their glamorous presentation, star-studded red carpets, and role in celebrating Pakistani television, fashion, and music, often highlighted as a major entertainment spectacle that fosters industry unity. However, they have faced for perceived commercial biases, with concerns over in nominations and wins due to their as an in-house production of . The 2015 edition, for example, drew scrutiny for excessive self-promotion and favoritism toward network talent. Recent feedback, including from 2025 attendees, notes organizational shortcomings despite the event's promotional hype. Digital expansion has amplified the awards' reach, with Hum TV's robust presence—boasting 6 million Instagram followers as of November 2025—driving interactive engagement through live updates, fan polls, and . Hashtags like #HumAwards frequently trend during ceremonies, accompanied by live-tweeting from celebrities and official accounts, while international syndication via platforms like and extends the event to global audiences, enhancing inclusivity for the .

Notable Incidents and Impact

The Hum Awards have occasionally been marked by controversies that sparked public debate within Pakistan's entertainment industry. In 2022, actor drew significant backlash for his comments during the event, where he shaded celebrities who claimed to have snubbed the awards, stating they had not been offered first-class tickets, which highlighted tensions over celebrity attendance and perceived snobbery. Similarly, in 2018, issued an official statement addressing criticism over celebrities departing the country just before Pakistan's general elections, amid accusations of prioritizing the awards over national events. Memorable moments at the Hum Awards often include heartfelt tributes and unexpected highlights that resonate with audiences. A poignant example occurred at the 2017 ceremony, where the sons of the late singer , Taimur and Babar, performed "" in remembrance of their father, who had passed away earlier that year in a plane crash, evoking widespread emotion. More recently, at the 10th Hum Awards in 2025, vocalist Ahmed Jahanzeb's win for Best Original Soundtrack for "Tera Mera Hai Pyar Amar" from the drama was celebrated with a live performance that energized the crowd, underscoring the awards' role in spotlighting musical talents. The awards have had a tangible impact on the Pakistani entertainment industry by elevating artists' profiles and encouraging production quality. Actress , for instance, has secured multiple wins, including for her role in at the 2024 Hum Awards, which solidified her status as a leading talent and contributed to her sustained success in high-profile dramas. These recognitions often translate to greater opportunities, as the prestige of Hum Awards nominations and victories enhances actors' marketability and influences decisions in subsequent projects. On a broader scale, the Hum Awards have bolstered Pakistan's cultural by hosting international ceremonies that connect the with homeland talent. The 2025 event in , , drew thousands of attendees from the Pakistani community, fostering a sense of pride and cultural exchange through performances and awards celebrating local entertainment. Such global outings, as seen in prior years like the 2019 edition, strengthen ties abroad and promote Pakistani dramas and music as vibrant exports.

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