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Interpark

Interpark is a South Korean e-commerce company founded in 1996 as the nation's first internet shopping service provider. Originally established to offer online retail services, it quickly became a leading platform in Korea's digital marketplace, expanding into diverse sectors such as books, travel, and entertainment. By the early 2000s, Interpark had grown into a comprehensive online portal, boasting over 800 employees and an initial capital of $21 million, with its stock listed on the KOSDAQ exchange in 1999. A cornerstone of Interpark's success was its pioneering role in online ticketing through its subsidiary Interpark ENT, which separated from the parent company in 2006 and traced its roots to 1989. Interpark ENT operates Korea's largest online ticketing service, handling reservations for , , sports events, exhibitions, and activities. The platform dominates the market with exclusive sales rights for major concerts and productions, leveraging a robust database built over 18 years to foster customer loyalty and support the local entertainment industry, including musicals and investments. Interpark's integrated approach combined with cultural services, serving millions of users and positioning it as a key player in Korea's economy. In 2022, Interpark underwent a split in which its and ticketing operations were separated and acquired by Yanolja (with a 70% stake), continuing under the Interpark name, while the parent holding company rebranded to Gradiant Corporation. Headquartered in Seoul's , Interpark merged its travel services with and, as of March 2025, rebranded its global ticketing and travel arm to interpark global, catering to international audiences for concerts and cultural events.

Overview

Company profile

Interpark was a South Korean company founded in 1996 by Lee Ki-hyung in , initially operating as the nation's first mall. The company pioneered -based retail in , starting with book sales and quickly expanding its digital storefront during the early days of widespread adoption. Following a 2022 corporate restructuring, the original Interpark entity rebranded to Gradiant Corp (: 035080), a focused on bio-healthcare and SCI-TECH ventures. Gradiant operates through subsidiaries in these sectors, while Interpark's former core businesses in , , and ticketing were spun off. The division was sold to in 2023, and the and ticketing operations were acquired by Yanolja Co., Ltd. in 2021 for a 70% stake valued at approximately $260 million USD. In December 2024, Yanolja merged its platform with Interpark's and ticketing unit (Interpark Triple) to form NOL Universe, a enhancing synergies in , ticketing, and services. Headquartered in , the legacy Interpark operations under NOL Universe continue as a leading platform specializing in ticketing and entertainment, with the ticketing service rebranded as NOL Ticket in April 2025. Over time, it has evolved from an online auction site to a diversified in cultural and leisure sectors, though its foundational focus on accessible digital marketplaces remains central.

Leadership and governance

Interpark was founded in 1996 by Lee Ki Hyung, who served as its initial CEO and established the company's foundational vision as Korea's pioneering mall, emphasizing innovative and ticketing services to create an "internet theme park" for consumers. The 2021 acquisition by Yanolja prompted significant leadership transitions, including the appointment of Chae Hwi-young as CEO in 2022 to oversee integration and merger activities with Yanolja Platform. Notable past executives also include Lee Sang Gyu, who was appointed CEO in 2017 to drive operational expansions. As of 2025, following Hwi-young's confirmation as Minister of Culture, Sports and in July, the ticketing and tour operations—formerly Interpark's unit and now under NOL Universe (a Yanolja )—are led by CEO Yang-seon. NOL Universe's ensures coordinated decision-making across Yanolja's , , and platforms. Gradiant Corp (ticker: 035080), the rebranded holding entity, adheres to regulations on , including mandates for independent directors, transparent auditing, and shareholder protections to maintain market integrity.

History

Founding and initial services (1996–2000)

Interpark was established on June 1, 1996, as 's pioneering -based , marking the inception of in the country. Founded by Lee Ki-hyoung through Dacom's incubator program the previous year, the platform initially operated as a comprehensive online and site, offering users a novel digital space for transactions amid the early stages of internet adoption in . This launch positioned Interpark as a trailblazer, capitalizing on the emerging potential of the web to facilitate direct consumer purchases. In 1997, Interpark expanded its offerings by introducing Korea's first bookstore service, which quickly gained traction by providing convenient access to through the Dacom Interpark Inc. entity formed that year. The company also opened TicketPark as an total reservation service, laying the groundwork for future diversification into bookings. By 1999, Interpark achieved a significant milestone with its listing on the stock exchange, enhancing its visibility and capital access, while simultaneously launching tour booking services to broaden its reservation capabilities. The year 2000 brought further recognition when Interpark was selected as the official ticket sales agency for the and the co-hosted by and , prompting the creation of a dedicated World Cup Ticket Business Unit. That same year, the company established a for (initially known as Goodsdaq), an platform developed internally since 1999, which operated as a to bolster Interpark's ecosystem. Throughout this period, Interpark faced substantial challenges in building robust digital infrastructure during South Korea's nascent internet era, where penetration rates were low, rising from about 7% in 1998 to 24% in 1999—and government initiatives like the Korean Information Infrastructure program were still ramping up deployment to support early adopters. These hurdles included unreliable connectivity and limited user familiarity with online transactions, yet Interpark's innovations helped drive the sector's growth into the new millennium.

Growth and diversification (2001–2010)

Following the successful launch of its core services in the late 1990s, Interpark solidified its position in the e-commerce landscape during the early 2000s by capitalizing on major events and expanding its offerings. In , the company executed comprehensive ticketing services for the co-hosted by and , handling sales for matches and related events, which significantly enhanced its reputation as a reliable online platform. This achievement was recognized when Interpark was named the best online ticketing service by the Korea Web Promotion Initiative (KWPI), marking a pivotal boost to its credibility amid growing adoption in the country. By 2004, Interpark had emerged as the leading online bookstore in South Korea, driven by initiatives like free delivery for book orders introduced the previous year, which propelled it to market dominance in digital book sales. That same year, the company launched its open market services, transitioning from a closed marketplace to a platform allowing third-party sellers to list products, thereby broadening its inventory to include diverse categories such as appliances and collectibles. This expansion facilitated greater product variety and attracted a wider user base, while Interpark also ventured into B2B services to support business-to-business transactions, further diversifying its revenue streams beyond consumer retail. In 2006, Interpark introduced Interpark Mobile, extending its e-commerce and ticketing capabilities to wireless platforms amid the rapid growth of internet in . Concurrently, its subsidiary , an and marketplace platform, achieved a significant milestone with its on the , raising capital and underscoring Interpark's ambitions. These developments highlighted the company's strategic push into mobile and capital markets during a period of robust digital infrastructure expansion. A key strategic shift occurred in 2009 when Interpark sold its 29% stake in to for $350 million, as part of a broader divestiture that allowed the company to refocus on its core competencies in ticketing, , and general . This transaction, which also involved other shareholders tendering shares, enabled to acquire full control of for approximately $1.2 billion and permitted Interpark to streamline operations and invest in high-growth areas like entertainment and diversified retail. The sale reflected maturing market dynamics and Interpark's adaptability in a competitive online environment.

Modern era and acquisitions (2011–present)

In 2011, Interpark expanded its operations through the acquisition of iMarketKorea (IMK), a prominent B2B maintenance, repair, and operations (MRO) procurement firm previously affiliated with the Samsung Group, enabling the company to strengthen its enterprise-focused e-commerce capabilities. That same year, Interpark established Interpark Global as a subsidiary in the United States, along with a dedicated logistics center, to facilitate international shipping and support its growing overseas customer base. These moves marked a strategic pivot toward global expansion, building on the earlier divestiture of its Gmarket stake which allowed Interpark to refocus on core digital services. By 2014, Interpark launched the Global Interpark website, offering multilingual support in English, Chinese, and Japanese to cater to international shoppers and broaden its reach beyond . Concurrently, the company entered the Korean music industry as a record distributor, beginning with the release of for the popular Hotel King, which featured contributions from artists like Melody Day and Lee Chang Min. This foray into entertainment content distribution laid the groundwork for deeper involvement in music production and artist management. In 2018, Interpark established Interpark Academy as a dedicated to talent development and , reflecting its increasing commitment to the creative sector. By 2021, the was renamed Interpark Music Plus to emphasize group production, coinciding with Yanolja's acquisition of a 70% stake in Interpark's commerce business—including travel, ticketing, and shopping divisions—for approximately $260 million, which integrated advanced hospitality technologies into Interpark's platform. Later that year, Interpark Music Plus officially launched with a focus on K-pop cultivation, debuting the seven-member boy group TRENDZ in January 2022 with their mini-album Blue Set Chapter 1: Tracks, marking Interpark's first foray into managing a full ensemble. In June 2022, Interpark merged with , a mobile booking startup, to enhance its reservation services and rebrand as Interpark , combining e-commerce strengths with innovative tech. Following Yanolja's 2021 acquisition, Interpark underwent a corporate in 2022, with its e-commerce, , and ticketing divisions operating as the core Interpark entity under Yanolja's 70% ownership, while the rebranded to Gradiant Corporation. This integration culminated in the March 2024 launch of the TRIPLE Korea app, a comprehensive tailored for inbound , providing real-time information, itinerary planning, and localized services to support 's post-pandemic tourism recovery, which was rebranded as by NOL in March 2025. As of 2025, Interpark continues to leverage its ticketing expertise in the K-pop sector, notably handling sales for high-profile events such as G-DRAGON's 2025 World Tour [Übermensch] encore concerts in , where it offers bundled packages to fans via the Interpark .

Services and products

E-commerce offerings

Interpark Commerce, the e-commerce division acquired by in March 2023, offers a diverse range of product categories, including books, , products, , and appliances, catering to a broad consumer base in . The platform also features collectibles and other consumer goods, enabling users to browse and purchase items through an intuitive online interface. As of around 2020, approximately 47 million products were listed across these categories. As of 2025, the division has faced financial challenges, including a filing in 2024. The platform supports both auctions, where individual sellers can list items for bidding, and B2C direct sales from official merchants, creating a hybrid marketplace model that fosters competition and variety. Seller fee structures typically involve commissions on successful transactions, with rates varying by product category and sales volume to encourage participation from both small vendors and large brands. Since integrating an model in , the platform has emphasized user-generated listings, allowing individuals to and sell items alongside offerings, which has significantly expanded . As of around , the platform had approximately 20 million registered members. It provides loyalty programs that reward frequent purchases through points accumulation and tiered discounts, enhancing user retention. Personalized recommendations, powered by and similarity algorithms, help tailor shopping experiences by suggesting relevant products based on browsing history and preferences. These features, combined with secure options and fast delivery services originating from its establishment as an mall in 1996, contribute to its role in the market.

Ticketing and reservations

NOL Interpark's ticketing division, operating through platforms like NOL Interpark Ticket and interpark global by NOL (rebranded as of 2025), provides comprehensive services for booking experiential and travel arrangements in . Primary offerings include for concerts featuring artists such as and international acts like , musicals including Mamma Mia! and Cats, sports covering baseball games for teams like the Hanhwa Eagles and soccer matches for Jeonbuk Hyundai Motors, and theater performances across various genres. Additionally, the platform facilitates reservations for guided tours and hotel accommodations, catering to both domestic and international users seeking seamless access to cultural and leisure activities. The company maintains a dominant market position in online ticketing, having been named the number one brand in this category by KMAC (The Korea's Most Admired Company). This leadership is evidenced by its handling of major sales volumes, such as achieving over $250 million in total ticket sales by 2008, with a significant portion from performance events, and distributing more than 51% of seats for high-profile productions like Chicago and Notre Dame de Paris. NOL Interpark's early expansion into ticketing agency services in 2000, following its listing on KOSDAQ, solidified its role in the sector. Key features enhance user convenience, including real-time availability checks and electronic ticketing for instant confirmations, particularly for partnered venues like theaters. Mobile ticketing is supported through dedicated apps, enabling on-the-go purchases and access, with interpark global by NOL serving over 7.6 million international users as of November 2025 for concerts, festivals, and cultural events. with the former Korea (rebranded to interpark global by NOL in March 2025), following the merger with , combines ticketing with planning, offering bundled packages like "Play&Stay" that include concert s and hotel reservations. Notable milestones underscore NOL Interpark's impact, such as its exclusive role in selling tickets for the , which drew global attention to its platform, and more recently, opening sales for G-DRAGON's 2025 encore concert alongside events like . These high-demand sales highlight the platform's capacity to manage large-scale, real-time transactions for premium entertainment.

Entertainment and media

Interpark entered the music industry in 2014 as a record distributor, focusing initially on original soundtracks (OSTs) to support media content production. This move expanded the company's portfolio beyond e-commerce into music distribution, enabling the release and promotion of soundtrack albums tied to popular Korean dramas. Building on this foundation, Interpark further diversified into artist management in 2021 with the establishment of Interpark Music Plus, a subsidiary dedicated to idol production and development. This initiative allowed the company to engage more deeply in the creative aspects of music, including talent scouting and group formation, while leveraging its existing distribution networks. Interpark Music Plus represents a strategic expansion into the management side of the entertainment sector, aiming to cultivate new talent within the competitive K-pop landscape. As of 2025, it continues to promote K-pop groups and content. Interpark's media offerings encompass promotions, partnerships, and integrations that enhance access to . The company collaborates with cultural organizations to promote and other , such as through joint initiatives with the Korea Tourism Organization to expand experiences beyond concerts to immersive activities. These partnerships facilitate the bundling of media with e-commerce elements, like merchandise and experiential packages, to create hybrid consumer offerings. In recent years, Interpark has launched innovative platforms to blend with other services. The introduction of music-focused initiatives through Interpark Music Plus strengthened its ecosystem, while the 2024 launch of TRIPLE Korea—a under InterparkTriple—integrated recommendations, such as event promotions, with travel planning for users. This was rebranded to interpark by NOL in 2025, supporting real-time and personalized experiences during trips. Within the ecosystem, Interpark plays a key role by producing content and promoting concerts through its digital platforms, often linking these to for seamless fan engagement. By combining capabilities with promotional tools, the company fosters a connected where discovery drives related purchases and experiences, contributing to the global reach of K-pop.

Global operations

International website

Interpark launched its international platform, Global Interpark, in October 2014 to cater to overseas customers seeking Korean cultural and consumer products. The site supports multiple languages, including , English, , and , enabling users from diverse regions to navigate its offerings seamlessly. Global Interpark facilitates international shipping to more than 230 countries, allowing global access to Korean goods without geographical barriers. Payment options are tailored for international users, including , , and major credit cards such as , , and . These features build on earlier international efforts, such as the 2011 establishment of a subsidiary to support and . The platform emphasizes key areas like concert tickets and musical performances, providing overseas fans with priority access to events in . It also promotes the export of Korean products, including , , and cultural merchandise, to highlight Hallyu () influences worldwide. In 2024, Global Interpark integrated into the platform, enhancing its capabilities for global travel planning, event bookings, and immersive Korean experiences. This merger combines ticketing with travel services, such as itinerary recommendations and K-culture activities, to better serve inbound tourists and expatriates. In December 2024, Interpark Triple merged with Yanolja Platform to form NOL Universe, unifying travel and leisure services under the NOL brand. As of March 2025, rebranded to interpark global by NOL, continuing to offer integrated ticket and travel services for international users. In April 2025, the ticketing service rebranded to NOL Tickets.

Overseas expansions

In 2011, Interpark established its subsidiary, Interpark Global Inc., along with a distribution center in to support localized operations and cater to the growing in . This move focused on distributing Korean books and products, enabling direct shipping and tailored services for international customers. Interpark extended its reach into Asian markets through multilingual support and strategic partnerships, particularly in China and Japan. In 2014, the company launched dedicated online malls in Chinese and English, with Japanese language options integrated into its global platform, facilitating access to K-pop merchandise, fashion, and cosmetics for young international shoppers. These efforts included support for regional payment methods like Alipay and JCB, alongside international shipping to over 230 countries. To bolster ticketing services, Interpark Triple formed a mutual sales agreement with Japan's Eplus in September 2024, allowing cross-border access to K-pop concerts, musicals, and sports events while addressing barriers like differing payment systems and user verification processes. Interpark's expansion strategies emphasized joint ventures and collaborations for regional , particularly in and . In March 2024, Interpark Triple partnered with Yanolja and Modetour to develop package products targeting overseas demand, combining accommodations, tours, and ticketing into integrated offerings. That same year, Interpark Triple launched TRIPLE as a dedicated hub—a providing real-time information, booking features, and support for foreign tourists from trip planning through on-site experiences in . This initiative integrated Global Interpark's services, enhancing Interpark's position in inbound tourism. These expansions faced challenges in adapting to international regulations and local competition. Variations in payment gateways, user authentication requirements, and data privacy laws complicated cross-border transactions, as seen in the need for specialized integrations in partnerships like . Additionally, Interpark competed with established regional platforms such as in , necessitating customized user interfaces and localized content to gain traction among non-Korean users.

Financials

Revenue streams

Interpark's primary revenue streams derive from its operations, where it earns commissions from third-party sellers utilizing its platform. Additionally, the company generates income through direct sales margins on products it owns and distributes, such as , , and daily necessities, allowing it to capture full profits on select inventory. In the ticketing sector, revenue is secured via surcharges and service fees applied to online sales of , , and tickets, with Interpark Inc. operating as the leading platform in this space and reporting significant annual transaction volumes. These fees, often a fixed amount or percentage per , complement the core facilitation role without requiring event ownership. B2B contributions bolster these streams through wholesale arrangements and partnership revenues, particularly in the tour and event sectors, where Interpark acts as an agency for distributing travel products like air tickets and accommodations to corporate clients and resellers. Entertainment income encompasses licensing fees from music and media content, facilitated by subsidiaries such as Interpark Music Plus, which managed a portfolio of copyrights and neighboring rights until their divestiture in 2023. This diversification into fee-based models intensified after Interpark sold its 29% stake in to in for approximately $350 million, enabling a from ownership-heavy to scalable service-oriented s.

Key financial metrics

In 2014, Interpark reported annual of $61.9 million USD. Total transaction volume reached $545 million, with the online bookstore segment accounting for $204 million in transactions. These figures underscored Interpark's early dominance in and ticketing, driven primarily by service fees on transactions. Following Yanolja's acquisition of a 70% stake in Interpark's commerce business in late for approximately $250 million, the company experienced accelerated growth through integration into Yanolja's ecosystem. This merger enhanced operational synergies, particularly in ticketing and travel, contributing to Yanolja's overall revenue expansion. By , Gradiant Corporation's (formerly Interpark) revenue stood at approximately ₩3.32 trillion (about $2.4 billion USD), reflecting a of over 40% from 2014 levels, though it experienced a 3.09% year-over-year decline in amid broader market pressures. As of the ending Q3 2025, revenue was ₩3.09 trillion. Transaction volumes in ticketing surged, with annual sales exceeding ₩1 trillion ($720 million USD) in 2023, marking the highest on record and supported by Interpark's 70% in Korea's online ticketing sector. Profitability margins, derived largely from transaction fees (typically 10-20% on ticketing and sales), have remained stable at around 4-6% operating margins in recent filings, bolstered by high-volume events. Post-2021 trends show improved efficiency, with Yanolja's consumer platform (including Interpark) achieving adjusted EBITDA margins of 12.4% in , up from prior years due to scaled operations. disclosures confirm Interpark's sustained leadership, maintaining over 70% ticketing market share through 2025. Looking ahead, revenue growth for 2025 is expected from booming events, where global touring grossed 79% more in 2025 than 2024, driving higher transaction volumes via Interpark's platform.

Subsidiaries and labels

Interpark Music Plus

Interpark Music Plus is a South and subsidiary of Interpark, specializing in idol group management and music production. Established on July 21, 2021, it was created to handle Interpark's expanding involvement in the industry, focusing on artist development and content creation. The label's activities encompass original soundtrack (OST) production, which traces back to Interpark's initial entry into the music sector in 2014 with the release of the Hotel King drama OST, alongside idol group management and support for artist concert promotions through Interpark's ticketing infrastructure. A key milestone came in September 2021 with the signing of the girl group Laboum to an exclusive contract, marking one of the label's first major artist acquisitions and enabling the group to release new music under its banner. In January 2022, Interpark Music Plus debuted its inaugural boy group, Trendz, with the mini-album BLUE SET Chapter. 1. TRACKS, showcasing the label's capabilities in group formation and promotional rollout. In 2022, amid broader corporate changes including Interpark's merger with the platform , the label underwent restructuring that affected its operations, though specific expansions to its artist roster via agency integrations were not publicly detailed.

Other subsidiaries

Gradiant Corporation (formerly Interpark) operates several non-music subsidiaries that bolster its , , and infrastructure. In 2011, Interpark acquired iMarketKorea (IMK), a prominent B2B maintenance, repair, and operations (MRO) platform originally established by Group, to expand its logistics network and efficiency for industrial goods distribution. This acquisition enabled Interpark to integrate advanced services, serving corporate clients across categories like and safety equipment. Interpark Triple Company, formed through the 2022 merger of Interpark's operations with Triple Inc., functions as a key focused on retail and travel services, managing platforms for beauty, fashion, and household goods sales in . Established with roots in Interpark's 1995 founding, it oversees sub-entities such as Triple (launched 2017 for information services) and TracX Logis (founded 2011 in for logistics support). In March 2024, Interpark Triple launched TRIPLE , a mobile app platform merging ticketing with comprehensive travel features, including real-time tourist information, restaurant reservations, and global booking options tailored for inbound visitors to . In March 2025, TRIPLE Korea rebranded as interpark global by NOL. The platform aims to enhance user experiences by combining Interpark's ticketing expertise with Triple's location-based services, targeting 50 million annual inbound travelers by integrating K-culture elements like events and local attractions. As of 2025, following Yanolja's acquisition of Interpark in 2021, these subsidiaries' travel and leisure assets have been consolidated under the NOL Universe platform, a rebranded entity launched in December 2024 to unify online travel agency operations across Asia. This structure supports Yanolja's broader ecosystem, emphasizing integrated bookings for accommodations, tours, and entertainment without altering core subsidiary functions.

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