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It Ends with Us

It Ends with Us is a romance novel by American author Colleen Hoover, published on August 2, 2016, by Atria Books.^[1] The story centers on Lily Bloom, a young florist who enters a passionate but increasingly abusive relationship with neurosurgeon Ryle Kincaid, while grappling with unresolved feelings for her first love, Atlas Corrigan, against a backdrop of intergenerational domestic violence drawn from Hoover's family history.^[1] The novel achieved extraordinary commercial success, selling more than 10 million copies worldwide across print, audio, and ebook formats by 2024, fueled by viral popularity on social media platforms such as TikTok.^[2] It topped The New York Times bestseller lists and contributed to Hoover's overall sales exceeding 20 million books globally.^[3] A 2024 film adaptation, directed by and starring Justin Baldoni as Ryle alongside Blake Lively as Lily, grossed over $349 million at the box office despite mixed critical reception.^[4]^[5] The work has sparked debate over its depiction of domestic abuse, with proponents praising its exploration of breaking cycles of violence and critics arguing it romanticizes toxic dynamics under the guise of romance genre conventions.^[6]^[7]

Synopsis

Plot summary

Lily Bloom, a young woman who has recently graduated from college and moved to Boston, reflects on the funeral of her abusive father, Andrew, during which she encounters Ryle Kincaid, a neurosurgeon, on a rooftop.^[8]^[9] Interwoven flashbacks depict Lily's teenage years in Maine, where she forms a deep bond with Atlas Corrigan, a homeless boy living in her shed; the two develop a romance amid Lily witnessing her father's physical abuse of her mother, Jenny, with Atlas providing protection and support before departing for the military and leaving her a magnet with his contact information.^[8] In the present, Lily opens her own flower shop and befriends Allysa, who introduces her to Ryle, leading to a passionate relationship despite Ryle's initial aversion to commitment; their connection deepens, but Ryle's jealousy over Lily's past manifests in violent outbursts, including pushing her down a flight of stairs and, later, attempting to sexually assault her after discovering the magnet from Atlas.^[8]^[9] Lily reconciles with Ryle multiple times, mirroring the cycles she observed in her parents' marriage, and they marry after she becomes pregnant; however, following a severe assault by Ryle, she seeks help from Atlas, who has become a successful restaurateur, and ultimately files for divorce to break the intergenerational pattern of abuse.^[8]^[9] After giving birth to their daughter, Emerson (named in partial reference to Atlas's deceased sister), Lily co-parents with Ryle under a shared custody arrangement, prioritizing her child's safety and refusing to resume the romantic relationship despite Ryle's remorse and therapy efforts.^[8]^[9] Eleven months post-divorce, Lily encounters Atlas again while out with Emerson, reaffirming her decision to end the cycle of domestic violence by pursuing a future with him, free from the abusive dynamics of her past.^[8]^[9]

Background and development

Inspiration and writing process

Colleen Hoover drew primary inspiration for It Ends with Us from her mother's experience of domestic abuse at the hands of her father during Hoover's childhood.^[10]^[11] Hoover has explained that the novel's central relationship dynamics, particularly the protagonist Lily's entanglement with an abusive partner, loosely mirror her parents' marriage, though the characters and plot are fictional.^[12]^[13] This personal connection stemmed from Hoover's frustration over her mother's prolonged endurance of the violence before ultimately leaving to protect her children, a decision that profoundly shaped the book's theme of breaking cycles of abuse.^[14] Hoover has described the writing process as the most emotionally taxing of her career, requiring her to confront painful family memories directly.^[11] Unlike her typical approach of writing without a rigid schedule—often starting from a persistent idea and drafting when inspiration strikes—she found this project demanded deeper introspection, leading to prolonged periods of reflection amid composition.^[15] The novel was self-published on August 2, 2016, following Hoover's pattern of rapid drafting informed by real-life emotional triggers rather than extensive outlining.^[16]

Publication history

It Ends with Us was published on August 2, 2016, by Atria Books, an imprint of Simon & Schuster, in both hardcover and paperback editions.^[17] The novel, spanning 384 pages, carried the ISBN 978-1501110368 for its initial hardcover release.^[18] Following its rapid commercial ascent, including placement on the New York Times bestseller list, the book prompted additional print runs and formats.^[19] By 2023, cumulative worldwide sales surpassed 10 million copies, leading to special editions such as an exclusive collector's hardcover and a boxed set pairing it with its sequel, It Starts with Us.^[20]^[21] These reissues maintained the core narrative while incorporating updated covers and bundled offerings to capitalize on sustained reader demand.^[1]

Themes and analysis

Portrayal of domestic violence and abuse cycles

In It Ends with Us, Colleen Hoover portrays domestic violence as an intergenerational cycle rooted in observed parental behaviors, where victims rationalize and perpetuate patterns due to emotional attachments and normalized trauma. The protagonist, Lily Bloom, grows up witnessing her father's repeated physical assaults on her mother, including fatal violence witnessed at age 18, which instills a childhood vow to avoid similar entrapment yet subtly conditions her tolerance for aggression in adulthood.^[13] This mirrors empirical patterns where exposure to familial abuse increases the likelihood of entering abusive relationships, as victims internalize distorted models of love involving dominance and submission, though not all exposed individuals replicate the cycle. The novel depicts the abuse cycle in Lily's relationship with Ryle Kincaid through escalating phases: initial "accidental" incidents dismissed as lapses (e.g., a hand burn reframed as mutual fault), followed by remorseful apologies and promises of change, temporary reconciliation, and renewed tension building to severe violence, such as forced intercourse and a stair push causing miscarriage risk.^[22] Ryle's backstory—witnessing his brother's death and parental conflicts—serves to humanize his volatility, suggesting trauma transmission across generations, but the narrative emphasizes that such history explains without excusing repetition, aligning with research on intergenerational transmission where 30-60% of abused children become abusers or victims, driven by learned helplessness and attachment bonds rather than inevitability.^[23] Hoover draws from her parents' real-life dynamic, where her mother endured years of abuse before leaving post-children, to illustrate victims' prolonged stays due to love, financial dependence, and hope for reform, factors corroborated by survivor accounts showing average entrapment durations of 7-10 years before exit.^[13] Breaking the cycle forms the core resolution, as Lily recognizes parallels to her mother's experience during pregnancy and severs ties with Ryle, opting for single motherhood to prevent daughter Emmy's exposure, embodying the title's thesis that conscious choice halts transmission.^[24] This aligns with causal factors in cycle interruption, such as external support (Lily's business independence) and self-reflection, which enable 20-30% of victims to exit permanently per longitudinal studies, though the book's swift resolution overlooks common barriers like stalking or custody battles.^[25] Critiques note inaccuracies, including overemphasis on physical escalation over coercive control (e.g., minimal isolation or financial abuse) and portrayal of abusers as high-achievers like Ryle, atypical since most exhibit average socioeconomic profiles and chronic patterns predating relationships.^[22]^[26] Despite these, the depiction underscores empirical realities: abuse thrives in privacy, victims weigh relational benefits against harms, and termination requires rejecting romanticized justifications, without deterministic victim-blaming.^[27]

Character motivations and psychological realism

Lily Bloom's primary motivation stems from her childhood witnessing of her father's physical abuse toward her mother, which instills a determination to avoid replicating such patterns in her own life and relationships. This resolve drives her to establish independence, such as opening her own flower shop using an inheritance, while seeking romantic partners who appear stable and successful. However, her attraction to Ryle Kincaid reveals subconscious pulls toward familiar dynamics of intensity and volatility, reflecting intergenerational trauma where victims may normalize abusive behaviors due to early exposure.^[28]^[29] Ryle Kincaid's actions are rooted in unresolved trauma from accidentally shooting and killing his older brother at age six, an event that prompts lifelong therapy yet fails to fully mitigate his explosive anger and jealousy. As a high-achieving neurosurgeon, he is motivated by professional excellence and a desire for control in personal relationships, but these mask deeper insecurities that erupt into physical and coercive violence during perceived threats, such as Lily's past with Atlas Corrigan. His intermittent remorse and promises of change align with common abuser tactics of reconciliation to maintain the bond, though his eventual co-parenting acceptance post-divorce diverges from typical resistance.^[30]^[23] Atlas Corrigan serves as a foil, motivated by his own history of parental abuse and homelessness, which fosters resilience and a protective instinct toward Lily from their teenage years; his reentry into her life underscores motivations of enduring care without possession, contrasting Ryle's volatility and highlighting Lily's capacity for healthier attachments. Psychologically, the novel captures realism in depicting abuse cycles—building tension, explosive incidents, honeymoon-phase remorse—that mirror documented patterns where victims endure due to intermittent reinforcement and emotional investment.^[28]^[23] Yet, the portrayal simplifies the realism of exiting abuse: Lily's relatively swift and unopposed departure after multiple incidents understates the average seven attempts survivors make, often amid escalated danger, financial dependence, or manipulative escalation by abusers, who rarely concede separation without coercion or threats. Her ultimate choice to prioritize her daughter's safety embodies causal breaking of trauma cycles through awareness and agency, supported by external networks, though it idealizes self-compassion and decisiveness over protracted psychological struggle.^[31]^[29]

Critiques of narrative framing

Critics of It Ends with Us have contended that the novel's narrative structure, which alternates between present-day romance and flashback journal entries detailing generational abuse, dilutes the severity of domestic violence by embedding it within a conventional romantic arc. This framing positions the abusive relationship as a profound love story interrupted by isolated incidents, rather than a pattern of escalating control and harm, potentially misleading readers about the coercive nature of such dynamics. For example, the protagonist Lily's internal monologues often rationalize her partner Ryle's violence as stemming from his unresolved childhood trauma, fostering sympathy for the abuser and echoing romance genre conventions where flaws enhance desirability.^[32]^[6] The first-person perspective exacerbates this issue by confining the reader's understanding to Lily's subjective experience, which critics argue obscures objective red flags like Ryle's early displays of possessiveness and rage. Jennie Young, a law professor specializing in family violence, has described this as feeding into "structures of toxic masculinity" by glorifying a "charismatic-but-controlling" male lead whose abuse is narratively excused through backstory revelations, rather than portrayed as inexcusable from inception. Such framing, according to Young, romanticizes behaviors that in reality signal danger, as empirical studies indicate abusers often exhibit charm interspersed with control to maintain attachment.^[33]^[32] Furthermore, the novel's resolution—Lily's departure after a single severe incident, framed as a decisive break in the cycle via her mother's parallel story—has been faulted for unrealistic simplicity. Domestic violence experts note that leaving typically involves multiple attempts, with victims facing heightened risks of retaliation; yet the narrative resolves this with minimal depiction of logistical barriers, therapy, or long-term psychological fallout, aligning instead with inspirational self-help tropes. This structure, critics like counselor Honni Hayton argue, presents abuse as a surmountable plot device for personal growth, trivializing survivors' protracted struggles and implying individual willpower alone suffices, contrary to evidence from victim support data showing average escape efforts exceed seven before success.^[26]^[22] Some analyses highlight how the dual timeline, while intending to underscore inherited trauma, inadvertently normalizes delayed recognition of abuse by paralleling Lily's youthful infatuation with her mother's endurance, without sufficiently critiquing the enabling narratives women internalize. Ragul Maran, in a Medium essay, critiques this as misrepresenting survivor agency by using abuse as "backdrop to romance," which risks desensitizing readers to trauma's isolating effects and the rarity of clean breaks without institutional support. These narrative choices, while drawing from author Colleen Hoover's self-reported family experiences, have been seen as prioritizing emotional catharsis over causal accuracy in abuse perpetuation.

Reception

Commercial success and sales figures

It Ends with Us, published in August 2016 by Atria Books, achieved initial commercial success, selling over one million copies worldwide by 2019 and appearing on The New York Times bestseller list.^[34] The novel experienced a significant sales resurgence starting in 2020, propelled by viral promotion on TikTok's BookTok community, which amplified its visibility among younger readers and drove it back onto bestseller lists.^[34] By October 2022, it had sold more than four million copies globally.^[35] In 2022, It Ends with Us was the top-selling print book in the United States according to NPD BookScan data, with over 2.7 million copies sold that year alone, outpacing all other titles and marking Colleen Hoover's dominance in the market as her books claimed six of the year's ten best-sellers.^[36] The title maintained strong performance, accumulating 169 weeks on The New York Times bestseller list by mid-2024.^[20] By September 2024, cumulative sales exceeded ten million copies worldwide across print, audio, and ebook formats, as announced by publisher Atria Books, reflecting sustained demand even prior to major promotional boosts from its film adaptation.^[2] This milestone underscored the book's role in Hoover's broader commercial footprint, where her catalog has surpassed 30 million units sold globally, though It Ends with Us remains her highest-selling individual title.^[37]

Critical reviews

Critical reception to It Ends with Us was generally negative among professional reviewers who addressed the novel, with much of the commentary centering on its portrayal of domestic violence as insufficiently realistic or potentially misleading. Critics contended that the book's structure, which builds an initial romance between protagonist Lily Bloom and the abusive Ryle Kincaid marked by intense attraction and chemistry, inadvertently glamorizes abusive dynamics by prioritizing emotional pull over the irredeemable nature of such behavior.^[6] This approach, they argued, deviates from genre expectations for romance novels, which typically resolve conflicts with clear romantic fulfillment rather than the abrupt separation depicted here, leading to accusations of bait-and-switch marketing that draws readers into abuse narratives under false pretenses.^[6] A review in the Daily Nebraskan labeled the book and its sequel a "tone-deaf analysis of domestic abuse," highlighting how the early rom-com framing—complete with meet-cutes and flirtation—undermines the gravity of violence, presenting abusers as redeemable romantic heroes rather than perpetrators requiring firm rejection.^[38] Similarly, a Vanguard critique at Brooklyn College accused the narrative of glorifying abuse by humanizing the abuser excessively while downplaying the victim's agency and the cycle's inescapability without external intervention, claiming the story's emotional appeals obscure the empirical reality that domestic violence escalates predictably and demands zero tolerance.^[39] These assessments echoed broader literary concerns about Hoover's oeuvre, as noted in outlets like Slate, where the novel's viral success via platforms like TikTok was seen as amplifying unexamined tropes of trauma-bonding as love.^[6] Fewer reviewers praised the book's intent to break abuse cycles, with some acknowledging its basis in Hoover's family history as adding personal authenticity, though conceding the execution falters in psychological depth and narrative consistency.^[40] Overall, major publications like The New York Times and The Guardian offered scant formal book reviews, instead framing the work within discussions of Hoover's commercial dominance and the cultural divide between reader enthusiasm and critical skepticism toward self-published romance's handling of heavy themes.^[41]^[42]

Reader responses and cultural phenomenon

The novel It Ends with Us experienced a surge in popularity beginning in 2022, largely propelled by the BookTok community on TikTok, where users shared emotional reactions, reading vlogs, and discussions of its themes of love and intergenerational trauma, transforming it from a 2016 release into a sustained bestseller.^[43]^[44] This viral momentum, driven by short-form videos emphasizing the protagonist Lily's resilience and the story's emotional intensity, contributed to Colleen Hoover's dominance in the romance genre on social media platforms, with the book amassing millions of views under related hashtags.^[45] Reader responses have been predominantly positive among general audiences, reflected in an average Goodreads rating of 4.1 out of 5 from over 4.4 million ratings as of late 2024, with many praising the narrative's raw portrayal of breaking cycles of domestic violence and its relatable character arcs. Fans frequently highlight the book's inspirational message of personal agency, with comments on platforms like TikTok describing it as a "powerful" and "heart-wrenching" read that prompted self-reflection on relationships. However, a vocal subset of readers, particularly those with personal experiences of abuse or literary critics, have faulted the story for softening the abuser's actions through romantic framing and idealized elements, arguing it risks normalizing red flags under the guise of complexity.^[32]^[46] This divide underscores the book's role in broader cultural debates on romance fiction's handling of trauma, where its TikTok-fueled accessibility amplified both acclaim for emotional catharsis and backlash over perceived insensitivity, influencing discussions on content warnings and author accountability in popular literature.^[47]^[48]

Controversies

Allegations of romanticizing abuse

Critics of Colleen Hoover's 2016 novel It Ends with Us have alleged that it romanticizes domestic abuse by depicting the protagonist Lily Bloom's relationship with the abusive neurosurgeon Ryle Kincaid through a lens of intense romance and intermittent tenderness, which allegedly minimizes the perpetrator's accountability and the cycle's inescapability.^[46]^[32] In particular, reviewers have pointed to the narrative's portrayal of Ryle as a multifaceted, redeemable figure—charismatic, successful, and capable of remorse—rather than emphasizing his actions as emblematic of irredeemable patterns of control and violence rooted in his own traumatic upbringing, arguing this framing risks excusing abuse as a byproduct of shared vulnerability.^[46]^[39] A 2022 analysis from a domestic violence advocacy perspective contended that the book inadequately addresses the real-world perils of co-parenting with an abuser, such as ongoing manipulation and safety risks, instead presenting Lily's decision to maintain limited contact post-separation as a viable path to breaking cycles without sufficient cautionary detail on escalation potential.^[32] Similarly, a 2023 student publication critique highlighted how the story's romantic tropes, including love letters and idealized flashbacks, overshadow the abuse's coercive elements, potentially leading readers—particularly young women—to internalize flawed justifications for staying in harmful dynamics.^[46] These concerns amplified with the August 16, 2024, release of the film adaptation directed by Justin Baldoni, where allegations centered on the glossy production values, star power of leads Blake Lively and Baldoni, and marketing emphasis on "emotional romance" as glamorizing intimate partner violence rather than confronting its raw brutality.^[49]^[33] Domestic violence experts interviewed in August 2024 stated that while the film accurately depicts early-stage love-bombing and psychological coercion, its overall aesthetic and pacing sanitize abuse's grim, non-romantic essence, such as the absence of depicted long-term trauma or institutional intervention failures, potentially misleading audiences about victims' limited agency.^[50]^[22] One counselor review from August 2024 described the adaptation's handling of domestic violence as "inept," noting its failure to convey abuse's insidious buildup beyond isolated incidents, which contrasts with empirical patterns where violence often escalates predictably without external intervention.^[26] Hoover has maintained that the work, inspired by her parents' real-life abusive marriage, aims to illustrate generational cycles without endorsement, yet detractors from advocacy and media outlets argue the execution—prioritizing emotional ambiguity over unequivocal condemnation—aligns more with romance genre conventions than evidence-based portrayals of abuse dynamics, where perpetrators rarely exhibit the novel's level of self-awareness or restraint.^[33]^[51] These allegations gained traction amid the story's commercial dominance, with the novel selling over 20 million copies by 2022 and the film grossing over $350 million worldwide by October 2024, prompting debates on whether its popularity inadvertently normalizes ambiguous boundaries in abusive relationships.^[32]^[49]

Marketing and promotional backlash

The marketing campaign for the 2024 film adaptation of It Ends with Us drew widespread criticism for presenting the story as a conventional romance, thereby misleading audiences about its central theme of domestic violence and intergenerational abuse. Trailers emphasized the romantic tension between protagonists Lily Bloom (Blake Lively) and Ryle Kincaid (Justin Baldoni), featuring upbeat music, flirtatious scenes, and minimal hints of conflict, which contrasted sharply with the book's and film's depiction of coercive control and physical assault.^[49]^[52] This approach led to accusations that promotional materials glamorized abuse by prioritizing aesthetic elements like floral motifs and celebrity fashion over content warnings or thematic gravity.^[53]^[54] Blake Lively's promotional activities amplified the backlash, as she focused on lighthearted aspects such as wardrobe choices inspired by the protagonist's florist profession and tie-in beauty products, while describing the film in interviews as a tale of "love" and encouraging viewers to "grab your friends and your emotional support animal" for screenings. Domestic violence survivors and advocates labeled these efforts tone-deaf and disrespectful, arguing they trivialized trauma and potentially retraumatized unprepared viewers who anticipated a feel-good romance.^[55]^[56] For instance, social media posts from the official film account and Lively's personal promotions avoided explicit references to abuse, instead highlighting empowering female narratives without contextualizing the violence depicted.^[52]^[57] Critics contended that the campaign missed an opportunity to partner with advocacy organizations for awareness-raising, instead aligning the film with summer blockbusters like Barbie through viral fashion trends and celebrity-driven buzz, which obscured its cautionary elements. Viewer reports post-release on August 9, 2024, described feeling "blindsided" by unforeshadowed abuse scenes, prompting calls for better trigger warnings in theaters and online platforms.^[58]^[59] Despite the film's box office success—grossing over $350 million worldwide—the promotional missteps fueled online discourse, with some attributing the disconnect to a broader industry tendency to sanitize heavy topics for mass appeal.^[60]^[61] Colleen Hoover has drawn criticism for her responses to accusations that It Ends with Us romanticizes domestic violence, often prioritizing anecdotal positive feedback from readers over substantive engagement with detractors' concerns about narrative framing. In a June 2023 interview, Hoover stated that she focuses on emails from fans who credit the book with helping them leave abusive relationships, dismissing broader critiques as outweighed by such impacts.^[62] This approach has been faulted by observers for sidestepping structural issues in her depiction of abuse cycles, such as the emphasis on the abuser's charm and the protagonist's lingering attachment, which some argue normalizes staying in such dynamics longer than causal evidence from survivor studies would support.^[6] A specific incident amplifying scrutiny occurred in January 2023, when Hoover announced an It Ends with Us coloring book featuring scenes from the novel, prompting backlash for appearing to trivialize themes of physical and emotional abuse through a child-oriented, leisure activity format.^[63] Hoover canceled the project within days, acknowledging the insensitivity in a social media statement, but critics contended this reflected a pattern of initial promotional insensitivity followed by reactive damage control rather than proactive consideration of the material's gravity.^[63] Hoover's involvement in the 2024 film adaptation further fueled author-specific rebukes, including her public defense of elements perceived as discordant with the story's domestic violence core. She expressed confusion over criticism of lead actress Blake Lively's costumes, which some viewed as glamorizing a narrative rooted in trauma, and admitted in June 2023 that her endorsement of older actors for younger roles exacerbated age-gap concerns tied to power imbalances in abusive portrayals.^[64] ^[65] Detractors, including literary commentators, have attributed these stances to a broader reluctance to interrogate how her semi-autobiographical inspiration—drawn from her mother's experiences with her father's admitted abuse until his death in 2010—might inadvertently perpetuate myths of redeemable abusers when filtered through romance genre conventions.^[33] ^[6]

Adaptations and extensions

Sequel novel

It Starts with Us is the sequel to It Ends with Us, published by Atria Books on October 18, 2022.^[66] The novel continues the story of protagonist Lily Bloom, shifting focus to her reconnection with Atlas Corrigan, her first love from adolescence, while delving into Atlas's personal history and challenges.^[67] Narrated from alternating perspectives of Lily and Atlas, it examines themes of healing, co-parenting, and breaking cycles of familial dysfunction following events in the predecessor.^[68] The book achieved immediate commercial dominance, selling more than 800,000 copies on its debut day and setting a sales record for publisher Simon & Schuster.^[66] This performance contributed to Colleen Hoover's broader dominance in romance fiction sales during 2022, amid her surge in popularity driven by platforms like BookTok.^[69] By late 2022, it had amassed millions of reader ratings, reflecting sustained demand from the original novel's fanbase. Reader responses averaged a 3.8 out of 5 rating on Goodreads, based on over 2 million reviews, indicating broad appeal among Hoover's audience despite polarized opinions on narrative depth.^[67] Supporters praised its emotional resolution and character development for Atlas, viewing it as a hopeful extension of the series' exploration of resilience.^[70] However, some expressed dissatisfaction with pacing and perceived inconsistencies in handling relational trauma, echoing broader critiques of Hoover's style as prioritizing emotional intensity over nuanced psychological realism.^[71] Criticisms of the sequel often align with those leveled at It Ends with Us, including accusations of insufficiently addressing the long-term impacts of intimate partner violence through its romantic framing, potentially influencing impressionable readers toward idealized views of reconciliation.^[72] Hoover has maintained that the series draws from her mother's experiences with abuse, intending to underscore agency in ending such patterns, though detractors argue the sequel's focus on rekindled romance risks diluting this message.^[69] No major standalone controversies emerged specific to It Starts with Us at launch, but it inherited scrutiny over Hoover's oeuvre amid rising cultural debates on romance genre depictions of abuse.^[72]

Film adaptation

The film adaptation of It Ends with Us was developed by Wayfarer Studios, which acquired the rights to Colleen Hoover's novel in 2019, with Justin Baldoni attached as director, producer, and actor playing neurosurgeon Ryle Kincaid.^[73] The screenplay was written by Christy Hall, who adapted the story of florist Lily Bloom navigating a toxic relationship while confronting her past.^[74] Casting announcements began in January 2023, when Hoover revealed Blake Lively would portray the protagonist Lily Bloom, a role depicting a young woman whose independence clashes with cycles of familial and romantic abuse.^[75] Baldoni's dual role as Ryle was confirmed alongside Lively's, with Brandon Sklenar cast as Lily's first love, Atlas Corrigan; Jenny Slate as ally Allysa; and Hasan Minhaj in a supporting role.^[76] Principal photography commenced in January 2023 in New Jersey but paused due to the 2023 Writers Guild of America strike, resuming after its resolution and wrapping by May 2023.^[77] The adaptation ages up the characters—Lily from 23 in the novel to mid-30s—to align with the actors' profiles, omits certain subplots like extended family interactions, and alters details such as the name of Atlas's restaurant from "Bib's" to "Atlas" for narrative clarity.^[78] Production faced delays from the strikes, shifting the release from an initial February 2024 target to June, then finally to August 9, 2024, distributed by Columbia Pictures.^[77] With a reported budget of $25 million, the film earned $148.5 million in the United States and Canada and $201.2 million internationally, totaling $349.7 million worldwide as of its theatrical run's end.^[79]

Scrapped merchandise and tie-ins

In January 2023, Colleen Hoover announced an adult coloring book adaptation of It Ends with Us, featuring illustrated scenes from the novel's narrative of intergenerational domestic abuse.^[80] The project immediately provoked backlash from readers and critics, who argued that transforming a story centered on cycles of violence into a relaxing coloring activity trivialized its serious themes and potentially normalized abuse.^[81] Hoover responded on social media, acknowledging the feedback and stating she was "listening" to fans, after which the coloring book was not released.^[80] Separately, a proposed nail polish collection tied to the book and its themes faced similar criticism for clashing with the subject matter of trauma and recovery, leading Hoover to personally announce its cancellation in early 2024.^[82] Critics highlighted the disconnect between beauty products evoking escapism and the novel's unflinching depiction of abusive dynamics, echoing broader concerns about commercializing sensitive topics without adequate sensitivity. No further details on additional scrapped tie-ins, such as apparel or themed accessories, were publicly confirmed, though the incidents underscored tensions between the book's commercial appeal and its core message.

References

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“It Ends with Us”: A Counsellor's Review of Flawed Take on ...
Aug 22, 2024 · Types of Domestic Violence: More Than Just Physical Abuse. When people think of domestic violence, they often picture physical abuse. But DV can ...
[27]
Is 'It Ends With Us' Approach to Domestic Violence Problematic?
Aug 13, 2024 · “It Ends with Us” follows Lily Bloom, a young woman living in Boston, as she opens her own flower shop and meets neurosurgeon Ryle Kincaid. The ...
[28]
It Ends With Us Character Analysis | SuperSummary
Get ready to explore It Ends With Us and its meaning. Our full analysis and ... Get a detailed breakdown of each character's role, motivations, and development.
[29]
What “It Ends With Us” Reveals About Breaking Cycles of Abuse
Jan 1, 2025 · It Ends With Us teaches a powerful lesson about breaking intergenerational cycles of abuse and reclaiming agency and control over one's life.
[30]
Ryle Kincaid Character Analysis in It Ends with Us | LitCharts
Get everything you need to know about Ryle Kincaid in It Ends with Us. Analysis, related quotes, timeline.
[31]
Would Lily in "It Ends With Us" Walk Away So Easily?
Aug 16, 2024 · It Ends With Us, a novel written by Colleen Hoover which was recently adapted to film, is a complicated story of intimate partner violence.
[32]
Stop Praising Colleen Hoover's 'It Ends With Us'
Oct 10, 2022 · Colleen Hoover's best-seller "It Ends With Us" is missing a vital part of co-parenting with an abuser—it's dangerous and not recommended.Missing: analysis | Show results with:analysis<|separator|>
[33]
It Ends With Us: The controversial blockbuster author portraying ...
Aug 9, 2024 · In a comment to Metro, domestic violence charity Women's Aid says: "It is important for popular culture to show survivors of domestic abuse they ...
[34]
Meet Colleen Hoover, the 'It Ends With Us' Author Taking Over ...
Aug 9, 2024 · Hoover is the prolific and widely loved author of over 20 books. According to Quartz, her total sales are estimated to be as high as 30 million copies sold.
[35]
Colleen Hoover Dominating 2022 With 6 Of Year's 10 Best-Selling ...
Dec 21, 2022 · As of October, It Ends With Us had sold 4 million copies. Hoover was dubbed “the queen of BookTok” by Slate, referring to the influential ...<|separator|>
[36]
21 Top Book Sales Statistics For 2025 (Latest Industry Data)
Jan 2, 2025 · 11. It Ends with Us by Colleen Hoover was the best-selling book of 2022, selling over 2.7 million copies. According to data collected by NPD ...
[37]
The viral literary queen who's bigger than the Bible - The Telegraph
Aug 9, 2024 · Accidental TikTok sensation Colleen Hoover has sold over 30 million books and has a hit film to her name ... Colleen Hoover's It Ends With Us.
[38]
“It Ends With Us” duology is a tone-deaf analysis of domestic abuse
Oct 26, 2022 · “It Ends With Us” is a story about Lily Bloom, a florist shop owner who was raised by abusive parents, trying to correct the mistakes of her past by never ...
[39]
Review: 'It Ends With Us' Glorifies Domestic Abuse
Feb 22, 2023 · By Michela Arlia · Colleen Hoover's novel “It Ends With Us” claims the phrase “every person with a heartbeat should read this book” on its cover.
[40]
Book Review: It Ends with Us | the starving artist
Jul 31, 2023 · I found the writing to be subpar, the plot disjointed, and the characters distasteful, though I am still intrigued by Hoover's personal story ...Missing: aggregate | Show results with:aggregate
[41]
Opinion | What's the Story With Colleen Hoover's Romance Novels?
Jul 6, 2023 · Parents often die within the first few pages. A mother's meth overdose in “Heart Bones.” An abusive father's funeral in “It Ends With Us.” A ...
[42]
'Never seen anything like it': how Colleen Hoover's normcore ...
Oct 12, 2022 · Four million copies of It Ends With Us have sold in the US to date, and 20m Hoover books have sold globally. (She is especially big in the ...Missing: summary figures
[43]
How Colleen Hoover Became The Queen Of BookTok
Jul 7, 2022 · It Ends With Us, arguably her most popular novel, is about a young woman attempting to break the cycle of domestic violence, abused by her ...<|separator|>
[44]
Is it the end for cultural phenomenon “It Ends With Us”? - HiLite
Sep 11, 2024 · Colleen Hoover's “It Ends With Us” originally came out in 2016 but became a cultural phenomenon in 2022, when the novel blew up on BookTok, a ...
[45]
TikTok made me read it: It Ends with Us - The Mancunion
Mar 2, 2022 · Hannah Wellock reviews BookTok sensation and New York Times Best Seller It Ends with Us by Colleen Hoover and discusses its lack of a content warning.Missing: responses | Show results with:responses
[46]
Colleen Hoover's novel “It Ends with Us” romanticizes abuse
May 15, 2023 · “It Ends with Us” romanticizes the abusive relationship between Ryle and Lily because it portrays Ryle as a flawed character rather than as an ...
[47]
It Ends with Us is trash. I was swindled by Tiktok. Tell me otherwise. I ...
Feb 25, 2022 · I agree with you, the book is shallow and kind of bit silly. It did not provoke me any emotion, neither empathy towards the characters. They are ...It Ends With Us - confused/frustrated about the god awful endingIt Ends With Us - Colleen Hoover awful by any means! : r/booksMore results from www.reddit.com
[48]
The Dark Side of BookTok Fame: Examining the Impact of "It Ends ...
Originally published in 2016, "It Ends with Us" has gained immense traction through countless recommendations on social media, particularly TikTok. This surge ...
[49]
'It Ends With Us' movie faces criticism for glamorizing domestic abuse
Aug 28, 2024 · "Everybody has the ability to end a cycle that they didn't ask for. We can all say, 'It ends with us' in our life," Baldoni said. Baldoni ...
[50]
Does 'It Ends With Us' Glamorize Abuse? Domestic Violence Experts ...
Aug 17, 2024 · It Ends With Us, the new film starring Blake Lively and Justin Baldoni, and based on the Colleen Hoover book of the same name, ...
[51]
Colleen Hoover's bestselling books romanticize domestic violence
Nov 11, 2024 · Many readers have noted that “It Ends with Us” allowed them to reflect on their own domestic abuse experiences. Hoover has been open about the ...<|separator|>
[52]
'It Ends With Us' Promos Treated the Audience the Way Ryle Treated ...
Sep 9, 2024 · The most glaring misstep in the marketing campaign for It Ends With Us was the disconnect between the film's serious subject matter and the ...
[53]
'It Ends With Us' experiences backlash, scrutiny on marketing tactics
Sep 23, 2024 · Despite its attempt to raise awareness on domestic violence, “It Ends With Us” faced scrutiny for its marketing tactics.
[54]
It Ends With Us: when misleading marketing goes wrong
Aug 22, 2024 · It feels like the marketing team were desperate for It Ends With Us to be this summer's Barbie, complete with a fashion trends (florals instead ...
[55]
Domestic abuse survivors criticize Blake Lively's 'It Ends With Us ...
Aug 19, 2024 · Blake Lively's 'It Ends With Us' promotion called 'disrespectful' by some survivors of domestic abuse. The film adaptation of Colleen Hoover's ...
[56]
Domestic Violence Survivors Respond to 'It Ends With Us' Controversy
Aug 21, 2024 · Domestic violence survivors respond to 'It Ends with Us" marketing controversy. Say some scenes, such as leaving, happily ever after ending ...
[57]
Misleading marketing and missed advocacy opportunity with “It Ends ...
Oct 9, 2024 · Recent film “It Ends with Us” leaves many viewers skeptical about the questionable marketing tactics, hoping it is put to an end.<|separator|>
[58]
OPINION: A misguided approach to 'It Ends With Us' leaves viewers ...
Sep 5, 2024 · Based on my experiences, the marketing of 'It Ends With Us' caused viewers who never read the book to be blindsided and more importantly ...
[59]
The problem with the marketing of “It Ends with Us” film
Oct 23, 2024 · In the case of “It Ends with Us,” the misbranding of domestic abuse as a romantic story about falling in love skews impressionable minds ...
[60]
"It Ends With Us" Movie Drama: Inside the Backlash, PR Fails and ...
Aug 18, 2024 · The marketing campaign for It Ends With Us is a cautionary tale, serving as a powerful reminder of the importance of aligning promotional ...
[61]
What Is Going on With the It Ends With Us Controversy? - Glamour
Aug 9, 2024 · The It Ends With Us controversy taking over the internet is a result of a messy rollout that says a lot about our media landscape.
[62]
'It Ends With Us' Author Colleen Hoover Reacts to Backlash About ...
Jun 23, 2023 · Hoover said instead of the criticism, she focuses on the impact the book has made on fans' lives, evidenced by the emails she said she ...
[63]
Colleen Hoover Responds to 'It Ends With Us' Coloring Book Criticism
Jan 11, 2023 · Colleen Hoover's coloring book inspired by her novel about domestic violence won't be published after its announcement was met with criticism on social media.<|separator|>
[64]
It Ends With Us: Colleen Hoover Confused by Blake Lively Style Critics
Aug 3, 2024 · It Ends With Us author Colleen Hoover exclusively told E! News that she didn't understand the backlash to Blake Lively's costumes in the film.
[65]
'I messed up': Colleen Hoover responds to backlash over It Ends ...
Jun 26, 2023 · Writer said controversy over the film's casting of older actors was 'my fault'
[66]
Colleen Hoover's 'It Starts with Us' Sets S&S Sales Record
Oct 20, 2022 · The sequel to Hoover's 2016 novel 'It Ends with Us' sold 800000 copies in first-day sales.
[67]
It Starts with Us (It Ends with Us, #2) by Colleen Hoover | Goodreads
Rating 3.8 (2,062,647) Oct 18, 2022 · It ends with us was about Lily and her journey to end the cycle of abuse. It starts with Us is about Lily and Atlas navigating life after ending ...
[68]
It Starts with Us: the highly anticipated sequel to IT ENDS WITH US
Before It Ends with Us, it started with Atlas. Colleen Hoover tells fan favorite Atlas's side of the story and shares what comes next.
[69]
Author Colleen Hoover went from tending cows to writing bestsellers
Oct 24, 2022 · According to the company, the novel sold a total of more than 800,000 copies on the day it was released (Oct. 18). It also had more pre-orders ...
[70]
It Starts with Us: Spoiler-free writer's review
Oct 21, 2022 · It Starts with Us successfully tells the tale of Atlas and Lily, both together and apart, and represents a story of hope: even in the darkest of ...
[71]
My take on “It Starts With Us” by Colleen Hoover : r/books - Reddit
Jul 3, 2024 · My take on “It Starts With Us” by Colleen Hoover ... I know many of you are going to think I'm crazy for continuing with Hoover's book, but hear ...SPOILER!!! I didn't really like It Starts with us by Colleen HooverColleen Hoover - It Ends/Starts with us : r/books - RedditMore results from www.reddit.com
[72]
Why is the author Colleen Hoover so controversial? - The Week
and rampant popularity — of the 'It Ends With Us author Colleen Hoover is regularly questioned.
[73]
It Ends with Us Cast Drama Explained: What Is Going on with Blake ...
Dec 23, 2024 · Baldoni also served as the director for the project, while Lively was a producer. Baldoni and his production company, Wayfarer Studios, secured ...
[74]
'It Ends With Us' Movie Vs. Book: All The Changes Made - Deadline
Aug 9, 2024 · The 'It Ends With Us' film starring Blake Lively and Justin Baldoni changed parts of the book by Colleen Hoover. The differences are big and ...
[75]
'It Ends with Us' Movie: Release Date, Cast, Plot and News
Aug 9, 2024 · PEOPLE confirmed in April 2024 that the movie has been pushed back seven weeks from its June 21 release date and will now be in theaters on Aug ...
[76]
Breaking Down All the 'It Ends With Us' Drama | TIME
Dec 9, 2024 · Jenny Slate, Brandon Sklenar, and Hasan Minhaj also star. As the cast began appearing at premieres for the film this week, fans noted that ...Missing: announcement | Show results with:announcement
[77]
Everything We Know About 'It Ends With Us' So Far - Deadline
Dec 23, 2024 · Blake Lively stars as the film's central character Lily Bloom. Justin Baldoni, who directed the film, also stars as Ryle Kincaid. Brandon ...
[78]
'It Ends With Us' Book Vs. Movie—The Biggest Changes In The Film ...
Aug 9, 2024 · There are several key differences between the film and the beloved novel, including the characters' ages, the name of Atlas' restaurant, and the omission of ...
[79]
It Ends With Us (2024) - Box Office and Financial Information
It Ends With Us (2024). It Ends With Us. Theatrical Performance. Domestic Box Office, $148,518,266, Details. International Box Office, $201,204,091 ...<|separator|>
[80]
Colleen Hoover responds to coloring book controversy
Jan 12, 2023 · Colleen Hoover has spoken out about the controversy surrounding the coloring book adaptation of her novel, “It Ends With Us," telling fans ...Missing: discontinued | Show results with:discontinued
[81]
Colleen Hoover slammed over coloring book about domestic violence
Jan 13, 2023 · Best-selling author Colleen Hoover is SLAMMED over plans to release It Ends With Us adult coloring book - based on hit novel about DOMESTIC ...
[82]
Is This Colleen Hoover Nail Polish Appropriate? | by Anne Marble
Feb 29, 2024 · ... Colleen Hoover herself announced that the project had been canceled. ... Yes, Colleen Hoover has said that It Ends With Us is not a romance ...